On November 17th, the Ministry of Agriculture and Rural Affairs issued the Guiding Opinions on Expanding the Multifunctions of Agriculture to Promote the High-quality Development of Rural Industries in its official website, which stated that by 2025, the multifunctions of agriculture will be fully explored, the diversified values of rural areas will be manifested, the supply of important agricultural products such as grain will be effectively guaranteed, the quality, efficiency and competitiveness of agriculture will be significantly improved, and the supply capacity of high-quality green agricultural products, beautiful ecological environment and excellent traditional cultural products will be significantly enhanced. Form a modern rural industrial system with agricultural products processing industry as the "stem" to connect production and marketing, rural leisure tourism as the "path" to integrate agricultural and cultural tourism, and new rural e-commerce as the "net" to connect science, industry and trade, so as to realize more and better industrial value-added benefits to rural farmers and make substantial progress in common prosperity.
Integrated development of rural leisure tourism. The unique functions of agriculture, such as ecological conservation, leisure experience and cultural inheritance, have been continuously expanded, green production and lifestyle have been widely promoted, and civilized rural customs have flourished. Rural leisure tourism receives 4 billion tourists annually, with an annual operating income of 1.2 trillion yuan.
The types of rural e-commerce formats are constantly enriched. The construction of digital villages has been accelerated, and farmers’ production and management capabilities have been generally enhanced. The online retail sales of agricultural products have reached 1 trillion yuan, the output value of agriculture, forestry, animal husbandry and fishery and auxiliary activities has reached 1 trillion yuan, and 1 million rural entrepreneurial leaders have been added to drive a group of farmers to broadcast live salesmen.
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Industrial revitalization is the top priority of rural revitalization. In recent years, China’s rural industry has made great progress, which has strengthened the function of agricultural food security, expanded the functions of ecological conservation, leisure experience and cultural inheritance, and highlighted the economic, ecological, social and cultural values of rural areas. However, there are still problems such as short industrial chain, low level of integration and low technical level. In order to meet the new requirements of comprehensively promoting rural revitalization, expand various functions of agriculture and promote the high-quality development of rural industries, the following guiding opinions are put forward.
I. General requirements
(A) the guiding ideology
Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, Fourth, Fifth and Sixth Plenary Sessions of the 19th National Congress, build a new development pattern based on the new development stage, implement the requirements of high-quality development, and take ecological agriculture as the foundation, rural scenery as the rhyme, village houses as the shape and farming culture as the soul on the basis of ensuring food security and ensuring the effective supply of important agricultural products. Through the production and marketing, the integration of agricultural and cultural tourism will promote the solid and stable food security function, the accelerated transformation of ecological conservation function, the high-end expansion of leisure experience function and the tangible extension of cultural inheritance function, create a beautiful and pleasant socialist Xinxiang village, promote high-quality and efficient agriculture, make the countryside livable and suitable for business, and make farmers rich and rich, thus providing strong support for comprehensively promoting rural revitalization and accelerating agricultural and rural modernization.
(2) Basic principles
— — Based on characteristics and market orientation. Based on rural characteristic resources, facing the market demand, we should explore characteristic products, cultivate high-quality enterprises with characteristic industries, promote industrial upgrading with high-quality enterprises, give full play to the role of government policy support and public services, and accelerate the transformation and appreciation of rural characteristic resources.
— — Establish agriculture for agriculture and extend the chain. Closely following the principle of "the head of the grain eats the tail" and "the head of the farm works the tail", we will focus on the agricultural product processing industry to build the whole agricultural industrial chain, promote the extension of the front and rear ends of the breeding industry and the expansion of the upstream and downstream, and change from selling more original brands to selling finished products, promote product value-added, industrial efficiency, and promote joint agriculture and common prosperity.
— — Green leading and functional expansion. Practice the concept of "Lucid waters and lush mountains are invaluable assets", focus on rural leisure tourism, expand various functions of agriculture, cultivate eco-environmental protection industries, develop renewable energy, pay equal attention to protection and development, integrate tradition and modernity, and promote the integrated development of rural agriculture, culture and tourism.
— — Technology empowerment and platform support. Adhere to the development of agriculture through science and technology, focus on the development of rural e-commerce, broaden trade circulation channels, promote the interaction between industry and science and technology, guide all kinds of subjects in the upper, middle and lower reaches of the agricultural industry chain, build and share information on big data platforms, and realize industrial digitalization and digital industrialization.
(3) Development goals
By 2025, the multiple functions of agriculture will be fully explored, the diversified values of rural areas will be manifested in many directions, the supply of important agricultural products such as grain will be effectively guaranteed, the quality, efficiency and competitiveness of agriculture will be significantly improved, and the supply capacity of high-quality green agricultural products, beautiful ecological environment and excellent traditional cultural products will be significantly enhanced, forming a modern society with agricultural product processing industry as the "stem" to connect production and marketing, rural leisure tourism as the "path" to integrate agricultural and cultural tourism, and new rural e-commerce as the "net" to connect science, industry and trade.
— — The safeguard function of agricultural products has been continuously enhanced. The comprehensive grain production capacity has been steadily improved, the grain output has remained above 1.3 trillion Jin, the supply capacity of important agricultural products has been steadily improved, the ratio of agricultural product processing industry to total agricultural output value has reached 2.8∶1, and the processing conversion rate has reached 80%, effectively ensuring quantity, quality and diversity.
— — Integrated development of rural leisure tourism. The unique functions of agriculture, such as ecological conservation, leisure experience and cultural inheritance, have been continuously expanded, green production and lifestyle have been widely promoted, and civilized rural customs have flourished. Rural leisure tourism receives 4 billion tourists annually, with an annual operating income of 1.2 trillion yuan.
— — The types of rural e-commerce formats are constantly enriched. The construction of digital villages has been accelerated, and farmers’ production and management capabilities have been generally enhanced. The online retail sales of agricultural products have reached 1 trillion yuan, the output value of agriculture, forestry, animal husbandry and fishery and auxiliary activities has reached 1 trillion yuan, and 1 million rural entrepreneurial leaders have been added to drive a group of farmers to broadcast live salesmen.
Second, make the agricultural product processing industry bigger and stronger
Give full play to the central role of county agricultural products processing industry in vertically connecting production, marketing and sales, build a whole agricultural industrial chain with strong innovation ability, complete industrial chain, sufficient green background, safety and controllability, and close cooperation with agriculture, promote the delayed production of one product, the two-end connection of two products, and the high-end development of three products, guide the focus of agricultural products processing to sink into counties, central towns and logistics nodes, promote the coordinated development of production and processing, products and markets, enterprises and farmers, and realize diversified development and multi-level agricultural products.
(four) the construction of standard raw material base. Encourage agricultural products processing enterprises, especially food processing enterprises, to coordinate and cooperate with seed enterprises, farmers’ cooperatives, family farms, large breeders, etc., focus on market demand, increase the protection and development of crop, livestock, poultry and aquatic germplasm resources in accordance with the requirements of suitable areas, suitable species and timely harvesting, cultivate and promote special varieties suitable for processing, and guide various market entities to arrange production and operation reasonably according to the requirements of variety cultivation, quality improvement, brand building and standardized production, so as to build a high-quality green and safe agricultural product production base.
(5) Building an efficient processing system. Support farmers’ cooperatives and family farms to develop delayed primary processing such as cold storage, raw material treatment, sterilization, storage, grading and packaging, as well as food primary processing such as drying, salting, cooking, grading and quick freezing. Guide large-scale agricultural enterprises and food enterprises to develop diversified, balanced nutrition, health care, convenient and quick serialized products, develop staple food processing such as food pretreatment, flour making, rice making, stuffing and conditioning, and cultivate raw material base+central kitchen+logistics distribution (catering stores and supermarkets) and central kitchen+catering stores (chain stores, community outlets and end customers) to further extend the processing chain. Substantial progress has been made in promoting the processing cycle of agricultural products, high-value, step-by-step utilization, impairment and efficiency improvement.
(six) integrated processing technology achievements. Deploy innovation chain around the industrial chain, deploy capital chain and resource chain around innovation chain, and guide agricultural products processing enterprises to take the lead in carrying out joint research on "Industry-University-Research’s use" to overcome technical bottlenecks such as food pretreatment, separation and extraction, mixing and homogenization, filling and packaging, loss and efficiency improvement. Organize processing enterprises, R&D teams and equipment enterprises, build a common technology R&D platform and innovation consortium, create information, intelligence and engineering processing equipment, build a number of agricultural product processing technology integration bases with high integration, strong system, applicability and replication, and build a number of agricultural food innovation industrial parks in China.
(seven) to build the whole agricultural industry chain. Focusing on the leading agricultural industries in the county, leading agricultural industrialization enterprises in the county will be guided to take the lead in setting up an agricultural industrialization consortium. The front end will link agricultural R&D, breeding and production, and the back end will extend processing, storage, transportation, sales, brand, experience, consumption and service, so as to optimize and improve the supply chain level of the industrial chain and realize the promotion of all links, the value-added of the whole chain and the integration of the whole industry. Guide qualified head enterprises, build a digital platform for the whole industry chain, incorporate the business entities in the upper, middle and lower reaches into the platform, and open up the upstream, middle and lower reaches of the whole industry chain to realize information sharing, brand co-creation, channel co-construction and traceability of quality and safety.
(eight) create a well-known agricultural brand. In accordance with the requirements of "adopting the standard with the standard, raising the standard with the low standard and creating the standard without the standard", we will cultivate the standard "leader". Strengthen regional public brands, strengthen the management and brand protection of geographical indications of agricultural products, carry out the protection project of geographical indications of agricultural products in depth, and promote the standardization of the whole industrial chain of modern agriculture. Introduce a number of leading enterprises with independent intellectual property rights and brand effects, and guide enterprises and farmers to create corporate brands. Cultivate a number of "unique, special, good and excellent" "local brand name" and "township brand name" product brands. Strengthen brand promotion, tell brand stories well, and enhance brand credibility and brand premium ability.
Third, do a good job in rural leisure tourism
Give full play to the role of rural leisure tourism as a connecting point in the horizontal integration of agricultural tourism, take farmers and rural collective economic organizations as the main body, and unite large-scale agricultural enterprises, cultural tourism enterprises and other business entities to vigorously promote "leisure agriculture+",highlight the characteristics of green water and green mountains, brighten the background of ecological pastoral, maintain the true color of local culture, show the rural rusticity, skillfully use the rural "old age", rejuvenate farmers and integrate into the times.
(9) Protecting ecological resources and local culture. Adhere to ecological priority and green development, and achieve both protection and development, and pay equal attention to production and ecology. Protect natural resources such as forests, hills, lakes, streams, grasslands, wetlands, make good use of pastoral scenery such as rice fields, tea gardens, flowers, pastures, breeding ponds, lakes and reservoirs, and play an important role in agriculture in water conservation, soil and water conservation, wind and sand fixation, climate regulation, air purification and pollution elimination; Protect agricultural material heritages such as traditional villages, ethnic villages, traditional buildings, cultural relics, agricultural relics, irrigation projects, and inherit intangible heritages such as ethnic folk culture, traditional handicrafts, traditional operas, fishing songs, fishing port culture, and form a rural leisure tourism development model based on sustainable utilization of resources and continuous inheritance of culture.
(ten) to explore ecological conservation products. Pay attention to the harmonious coexistence between man and nature, rely on natural resources such as mountains and rivers, forests, lakes, grass and sand, combine the protection and utilization of agricultural resources, the construction of rural ecological civilization, the inheritance of farming culture, energy conservation, emission reduction and carbon fixation, develop eco-tourism, farming experience, outdoor expansion, self-driving residence and other formats, and develop products such as forest homes, forest trails, healthy oxygen bars, hot springs, water rafting, grass-skiing and sand-skiing, and starry sky camping, so as to create a number of circular agriculture and eco-farming. We will build a number of training bases for learning agricultural labor, research practice and popular science education, and create a number of popular science courses such as agricultural production, solar phenology, natural classes and health preservation.
(eleven) to cultivate rural cultural products. Combine rural folk culture, humanistic spirit with modern elements, fashion elements and aesthetic art, deeply explore the living culture such as folk art, traditional opera, handicrafts, national costumes and folk activities, create rural cultural projects with farming characteristics, national characteristics and regional characteristics, develop rural residential economy with historical empowerment, unique characteristics and traditional restoration, and make cultural and creative products such as rural drama, acrobatics and acrobatics to create a "rare brand" Vigorously carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, build cultural villages, cultivate civilized rural customs, carry forward revolutionary culture, and continue the red blood.
(12) Create rural leisure experience products. Relying on rural resources, around multi-functional expansion, multi-format gathering and multi-scenario application, we will develop comprehensive experience projects such as rural accommodation, rural tourism, rural food, rural shopping and rural entertainment. Develop the products of "seeing rural scenery", build picking gardens, fishing gardens, amorous feelings streets, folk villages, agricultural theme parks and other scenic spots, develop landscape agriculture, sightseeing picking, leisure fishing, special animal and plant viewing and other formats, and build a number of pastoral health care bases and pastoral garden-style rural scenery bases. We will develop products with "local flavor", encourage high-quality and characteristic agricultural products to realize local sales and local processing, develop rural canteens, snacks and special foods, cultivate fine farm dishes and chefs, and hold local dishes, farm banquets and competitions. Develop "enjoy the local customs" products, develop ethnic customs tours, folk custom experience tours, village scenery tours and other formats, create village songs, village evenings, tourism performances, festivals and exhibitions and other programs, and develop traditional crafts, ethnic costumes and other ethnic folk products. Develop "nostalgia" products, develop cultural experiences, educate agricultural gardens, parent-child experiences, research demonstrations and other formats, and carry out activities such as "experiencing rural leisure and understanding local culture" and "the nostalgia has never dissipated, looking back for a thousand years" to tell good rural stories and attract residents to look at the mountains and see the water and remember homesickness.
(thirteen) to improve the level of rural leisure tourism. Do a good job in rural environmental management with "embroidery", do a good job in the classification of rural domestic waste with the attitude of "model", do a good job in the construction of beautiful courtyards, beautiful fields and beautiful landscapes with the spirit of "gardener", improve facilities such as catering, accommodation, parking and toilets, and accelerate the treatment of rural domestic sewage according to local conditions. Introduce advanced management models and concepts into rural areas, revise rural leisure tourism service regulations and standards, create brands with standards, pool resources with brands, and let consumers experience rural quality.
(fourteen) the implementation of rural leisure tourism quality project. Promote the moderate concentration of resources, strengthen the typical guidance and drive, and build a rural leisure tourism development pattern combining "point, line and surface". Cultivate 1,500 beautiful and pleasant leisure villages, promote the integration and development of production villages, and promote the ecological value of rural production and life. Introduce 1,000 lines of rural leisure tourism boutique attractions with mature operation and beautiful experience, promote industrial upgrading and efficiency, and create a number of rural leisure tourism dominant brands and "punch cards" for urban and rural residents’ leisure tourism. We will build 300 key leisure agriculture counties with unique resources, complete facilities, rich formats and active innovation, promote county-level overall planning, overall promotion and integrated innovation, and create a number of rural leisure tourism pioneer areas.
Fourth, doing work and doing new rural e-commerce
Give full play to the role of rural e-commerce in connecting science, industry and trade, implement the "internet plus" project of agricultural products leaving the village and entering the city, use technologies such as 5G, cloud computing, Internet of Things and blockchain, speed up the construction of network system, front-end warehouse and logistics facilities, introduce modern information technology into all aspects of agricultural production and marketing, establish big data of agricultural products at county level, and cultivate rural e-commerce entities and webcasts.
(15) Cultivate rural e-commerce entities. Guide platform enterprises, logistics, commerce, finance, supply and marketing, postal services, express delivery and other entities to the rural layout, and improve the rural business service system. Adhere to the principle of co-construction, sharing and interconnection, while promoting industrial products to the countryside, pay more attention to serving agricultural products, and develop e-commerce terminal service outlets relying on business entities such as Yi Nong Information Agency, Rural Comprehensive Service Agency, Village Post Station, Express outlets, Agricultural Products Purchase and Sale Agency Station and Farm Shop. Relying on information access operators, high-quality e-commerce live broadcast platforms, live broadcast agencies and brokerage companies, we will develop live broadcast selling goods, live broadcast rooms to help farmers, mobile food baskets, etc., and cultivate live broadcast salesmen for farmers.
(sixteen) to build a supply chain of agricultural products. Construction of storage and fresh-keeping cold chain infrastructure in the place of origin, focusing on the production and supply base of agricultural products, equipped with intelligent facilities and quality traceability equipment, and encouraging the use of traceability technology and equipment such as "one product and one yard", "one bundle and one yard" and "one basket and one yard". Improve the circulation efficiency of agricultural products producing areas, innovate the construction mode and operation mechanism of agricultural products producing areas, encourage e-commerce enterprises to build a number of farm markets in producing areas, and promote national and regional agricultural products producing areas to carry out activities such as online wholesale, retail and production and marketing docking of agricultural products, and further broaden the circulation channels of agricultural products. Build a county-level distribution center for agricultural products, build a hub from village to city, enhance the ability of centralized procurement and cross-regional distribution, and improve the functions of commercialization, quality control and sorting, packaging and distribution, and unified distribution and delivery of agricultural products sold online. We will build a primary processing service station in the place of origin, carry out agricultural products grading, pre-cooling warehousing, packaging and other services, integrate existing conditions such as express logistics, and improve the three-level logistics system in counties and villages. Build a supply chain system of agricultural products, implement the strategy of "developing agriculture with several merchants", build a network brand of agricultural products, support operators to drive farmers to unify standards, production, procurement, brand and sales, build an Internet-based supply chain management model, and form a high-quality characteristic agricultural product supply chain system with synergy, efficiency and benefit sharing.
(seventeen) the establishment of operational service system. Improve the service function of e-commerce, make full use of the advantages of rural network sites, and effectively connect with county-level warehousing and logistics nodes in a low-cost, simple and easy way to build an online sales service system. Cultivate new online retail, open flagship stores on large-scale e-commerce platforms, cultivate new models such as retail e-commerce, wholesale e-commerce, distribution e-commerce, social e-commerce and live e-commerce, and form a diversified and multi-level network-wide marketing system. Pay attention to offline channel maintenance, combine with leisure experience, build high-quality characteristic agricultural products direct stores and experience areas, and promote offline sales with the popularity brought by online marketing.
(eighteen) to strengthen the quality supervision of agricultural products. Strengthen the monitoring and early warning of the quality and safety of agricultural products, and stabilize and strengthen the quality and safety inspection and testing system of grassroots agricultural products. Strengthen the grid management of quality and safety of agricultural products in towns and villages, strictly investigate the use of prohibited and restricted drugs in the process of planting, breeding and slaughtering, control the problem of excessive residues of conventional agricultural and veterinary drugs in listed agricultural products, and let producers firmly establish the consciousness of "unqualified not to be listed". The implementation of edible agricultural products qualified certificate system, standardize the production subject to issue and use the certificate. Actively explore the intelligent management mode of "Sunshine Agricultural Safety" by using modern information technology. Support the main body of industrial operation to strengthen self-testing and whole process traceability. Accelerate the development of standards for agricultural products in field management, post-harvest treatment, grading, packaging, storage and transportation, product traceability and information collection.
V. Creating a Good Environment for Development
(nineteen) to strengthen organizational leadership. All provinces (autonomous regions and municipalities directly under the Central Government) should take expanding various functions of agriculture and promoting the high-quality development of rural industries as the key tasks of comprehensively promoting rural revitalization, establish a promotion mechanism of overall coordination, multi-party participation and division of labor and cooperation in accordance with the requirements of "one industry, one team, one policy and one team", focus on leading industries, gather resource elements and aggregate service functions, and promote effective convergence of planning, policies and standards.
(twenty) to build a platform carrier. The integration development projects of agricultural industries, such as advantageous characteristic industrial clusters, modern agricultural industrial parks, and strong agricultural towns, the project of "internet plus" agricultural products leaving villages and entering cities, and the construction of cold chain facilities for agricultural products storage and preservation are organically connected with the expansion of agricultural functions, and the project construction will drive the expansion of agricultural functions. Improve the construction level of agricultural products processing parks, complete raw material production, intensive processing, experience display, logistics and distribution facilities, and build a number of international agricultural products processing industrial parks. We will build a pioneering area for expanding agricultural multi-functions, carry out quantitative evaluation of expanding agricultural multi-functions, and explore the establishment of a rural multi-value realization mechanism. Cultivate a number of rural e-commerce industrial parks, and guide all kinds of talents to set up online stores and open live broadcast rooms.
(twenty-one) to cultivate and expand leading enterprises. Expand the scope of identification of leading enterprises, and include leading enterprises in the fields of rural leisure tourism, local culture development, farming culture communication and rural e-commerce into the scope of identification of leading enterprises in agricultural industrialization. Focusing on the "stuck neck" technology or short board field that restricts the development of agricultural and rural modernization, we will strengthen a number of leading enterprises in science and technology with independent innovation ability. Around the grain, cotton, oil and sugar, meat, eggs and milk, seed industry and other important industries related to the national economy and people’s livelihood, we will strengthen a number of leading enterprises with international influence. Focus on the field of characteristic agricultural products that meet the diverse needs of consumers, such as fruit, vegetable and tea, and make a number of key enterprises that lead the development of the industry. Around the grain production functional areas, important agricultural products production protection areas, characteristic agricultural products advantage areas and poverty-stricken areas, we will make a large number of regional leading enterprises that are closely linked with agriculture.
(twenty-two) improve the supporting policies. Implement fiscal and taxation policies, encourage qualified places to set up rural industrial development funds in a market-oriented way, implement preferential tax policies for small and medium-sized enterprises, reduce preferential income tax policies for primary processing enterprises of agricultural products, and support the inclusion of dryer supporting facilities, complete sets of equipment for primary processing of fruits, vegetables and tea, complete sets of facilities and equipment for primary processing of bee breeding and bee products in the pilot scope of subsidies for the purchase of new agricultural products. We will strengthen financial support policies, make good use of the loan mechanisms of "bank-tax interaction", "bank-credit interaction" and "bank-single interaction", develop financial products such as "special loan, order loan and chain loan", give play to the role of agricultural credit guarantee system, and support rural enterprises with market products, promising projects and competitive technology. Encourage social capital to invest in rural areas. We will implement the land use policy for the integration and development of rural primary and secondary industries, promote the formulation of detailed rules for the implementation of land use for rural industrial development, and ensure the rational land use demand for the integration and development of rural primary and secondary industries.
(twenty-three) to strengthen guidance services. Continue to improve the business environment, strengthen rural infrastructure construction, and smooth the channels for modern elements to flow to the countryside. Establish a think tank of rural entrepreneurs and listen to the opinions and suggestions of rural entrepreneurs through online and offline channels. Guide all kinds of Internet enterprises and platform-based enterprises to give full play to their own advantages, establish a through train service platform for rural enterprises, and provide enterprises with services such as capital technology, land use and electricity consumption, high-quality talents, marketing channels and operation management.
(twenty-four) to build a solid science and technology and talent support. Introduce scientific and technological talents, focusing on introducing leading scientific and technological talents, young scientific and technological talents and high-level innovative teams to carry out intellectual services in rural areas. Cultivate entrepreneurial talents, focusing on cultivating modern rural entrepreneurs, "little giant" entrepreneurs and management talents, taking root in the countryside, setting up rural property and bringing rich folks. Support entrepreneurial talents, support returning migrant workers, college students, retired soldiers, retirees and professionals to start businesses in their hometowns, and encourage "Tian Xiucai", "local experts", "rural makers" and skilled craftsmen to start businesses in their hometowns.
(twenty-five) to strengthen publicity and guidance. Carry out popular science propaganda on various functions of agriculture, and promote "homesickness for mountains and rivers" to enter schools, communities and families. Summarize and concise the high-quality development model of rural industries, and promote it through agricultural exhibitions such as China International Agricultural Products Fair and China Agricultural Products Processing Industry Investment and Trade Fair, as well as agricultural exhibition halls and local characteristic pavilions. Using traditional media and new media, we will interpret industrial policies, publicize experiences and practices, and promote typical models from multiple angles, in an all-round and three-dimensional way, so as to guide the whole society to pay attention to and support together and create a good public opinion atmosphere.
Ministry of Agriculture and Rural Affairs
November 17, 2021
