2021上海水磨实体店

[Text/Caiquan Society & Daoge said that the car listens to the wind] The unlisted Xiaomi car was ridiculed by friends.

Zhao Chunlin, vice president of Krypton, left a sentence in a blog post about "automobile ecology"-"It’s very lively, and I suddenly remembered the ecological scene: intelligent driving navigates to the highway intersection, plays an advertisement for 15 seconds, then leaves the intersection, switches driving modes during driving, and then watches the advertisement for 90 seconds, or, scans the code to pay? Indeed, the rice ecology is quite distinctive! "

Since 2021, Lei Jun has been building a car for three years, and the news that Xiaomi Automobile is about to release is also coming. Judging from the voice on the Internet, many people seem to be more concerned about the price of Xiaomi car. "99,000 friends" and "young people’s first car" just illustrate the expectations of netizens for the cost performance of Xiaomi car. However, what will lead to the price/performance ratio in netizens’ mouths? Zhao Chunlin’s teasing is not worrying.

"The comprehensive net profit rate of Xiaomi hardware will never exceed 5%", Lei Jun once expounded the values of Xiaomi. It is precisely because of this that Xiaomi’s ecological products have been successfully circled by virtue of their shocking cost performance, and they have been reported frequently in the market. Assuming that Xiaomi Automobile also adheres to the concept that the hardware profit rate does not exceed 5%, it is conceivable that the Xiaomi SU7, which has a battery life of up to 800 kilometers, excellent size and may have cutting-edge automatic driving ability, will have great lethality.

But before thinking about the success of Xiaomi automobile, it is even more necessary for us to understand why Xiaomi can reduce the hardware profit rate to this point. In addition to high cost performance, Xiaomi mobile phones, smart home appliances and other products have a remarkable feature, that is, advertising push is also rich. For example, at the beginning, the full-screen advertising promotion on the 21-inch big screen of Xiaomi Eco-chain Yunmi Refrigerator made Xiaomi a hit. At the same time, Xiaomi TV and mobile phone were also famous for product placement.

Some analysts believe that the product placement advertisement of Xiaomi has played a very important role, which is to share the cost of the product, reduce the purchase price of consumers, provide more cost-effective products, and benefit more consumers who pursue low prices. But will this set of roads be practical in building cars? The answer is probably no. With the rise of intelligence, advertisements have popped up on the car interface of many models before, and almost all of them are the brand’s own activities. But "surprisingly", car owners have almost zero tolerance for this kind of phenomenon: as long as you dare to hang advertisements, I dare to scold them.

If Xiaomi intends to improve the price/performance ratio in the form of product placement, there is a high probability that consumers will not be able to escape. Imagine that if Zhao Chunlin’s imagination really shines into reality, let alone Xiaomi, any manufacturer may not escape the fate of being spat by consumers. In this way, if Xiaomi provides consumers with cost-effective automobile products, it will be more difficult. But if you don’t fight for cost performance, what does Xiaomi have to win by building a car?

We should know that the market of pure electric cars, especially large and medium-sized pure electric cars, is not so good. Only a few models, such as BYD Han EV (parameter picture), Tesla Model 3, Extreme Krypton 001 and Weilai ET5, have good sales performance, and other models generally have no good results. Even, there are more roll kings emerging in this market segment-Yinhe E8, Xingtu Xingyue es, Jikry 007 … Moreover, considering Xiaomi’s cross-border identity, it can’t be said to be "far ahead" in terms of brand, background and even core technology.

Of course, Xiaomi has a perfect ecosystem, which can realize the interconnection between mobile phones, smart homes and cars. The OS system is even more eye-catching, and these valuable ecological assets will become the biggest competitive advantage of Xiaomi Automobile. However, the concept of "people-car interconnection" or "car-home interconnection" has been said for many years, but it may be really hard to find a successful case that can really promote the development of a car enterprise by "ecology".

In the author’s opinion, Xiaomi automobile has already lost the opportunity to enter the market with pure electric cars. In the automobile market with serious involution, Xiaomi automobile seems to have no effective method except picking up cost-effective weapons. However, it should be mentioned that it is not advisable for Xiaomi to improve the product cost performance in the form of product placement in the fields of mobile phones and smart home appliances in the automobile industry. Once Zhao Chunlin’s imagination falls on Xiaomi’s car, it will inevitably make Xiaomi’s car "criticized".

However, if you "post money to make friends", you need Xiaomi Auto to face huge profit pressure, and the price behind it is not affordable. If the cost can’t be shared by the sales volume in the future, the vicious circle of "continuously subsidizing money" is waiting for Xiaomi Automobile. As for the final consequences, Evergrande and Baoneng, which can afford it, have given reference.

Text | Connected Insight, Author | Li Xin, Editor | Ye Lili　

Weimar dragged on the D round of financing for a year, and finally made new progress.　

Recently, according to the financial magazine, the lead investment institution of Weimar Automobile’s D-round financing has confirmed that the scale of this round of financing is expected to be 5 billion yuan or the equivalent of US dollars. After the financing is completed, Weimar Automobile will start to declare science and technology innovation board and is expected to land in science and technology innovation board early next year.　

Previously, Weimar had raised 23 billion RMB, and in 2019, it promoted the D round of financing with a total planned amount of 1 billion US dollars, but it never landed. Subsequently, the sudden outbreak of the epidemic led to the deterioration of the financing environment, and Weimar’s financing was delayed again and again. Until now, no new news came out.　

In contrast, Ideal and Tucki have been financing and listing rapidly in recent months.　

On June 24th, LI received a US$ 550 million financing from Series D led by Meituan, and then it was officially listed on NASDAQ on July 30th, becoming the second domestic new energy vehicle company to go to the US for IPO after Weilai.　

Xpeng Motors has also been listed on the NYSE on August 27th. Before listing, it completed the C+ round of financing of US$ 500 million on August 3rd, and less than half a month later, it was again financed by over US$ 300 million led by Alibaba.　

In terms of financing and listing speed, Weimar is slow. In terms of sales volume, Weimar also faces challenges.　

According to the statistics of the Association, in 2019, the top three domestic new energy vehicle companies were Weilai, Weimar and Tucki, with sales of 20,565, 16,876 and 16,608 respectively, and Weimar ranked second.　

By the first half of this year, the top five brands of domestic new energy vehicle companies were Weilai, Ideality, Weimar, Tucki and Nezha.In July, Weimar dropped to the fourth place, with a total of 2,036 vehicles sold.　

However, it is worth noting that compared with Weimar itself, Weimar’s sales volume has achieved five consecutive increases.　

"I believe that the stage of Weimar automobile from 0 to 1 has passed, but the stage from 1 to 1000 still faces various challenges." Weimar founder Freeman Shen said.　

At present, domestic new energy vehicle companies have gone through the mass production stage, and then their goals are aimed at sales volume, profit and scale.　

Among several domestic new energy vehicle companies, Weimar’s price is relatively close to the people, and now it is going deep into third-and fourth-tier cities, trying to tap the potential of the sinking market. Will this bring more sales to Weimar?　

It can be said that the real competition of new energy car companies has just begun. How much market space can Weimar finally win?　

Compared with the internet background of the founders of other domestic new energy automobile enterprises, Freeman Shen has been immersed in the traditional automobile industry for many years and has profound resources and experience in the automobile industry.

Before the founding of Weimar Automobile, Freeman Shen was the right-hand man of Li Shufu, the founder of Geely Automobile, who successfully helped Li Shufu acquire Volvo. As a result, he became the global senior vice president of Volvo Cars and the chairman of Volvo Cars in China, responsible for the production and commercial operation in China.　

However, at the end of 2014, Freeman Shen left Volvo and joined Botai, a car networking company, as CEO of the Group and CEO of the Smart Car Division, and officially set foot in the field of smart cars. However, less than a year later, Freeman Shen left Botai, chose to start his own business, and established Weimar Automobile in 2015.　

It is precisely because of years of working experience in traditional car companies that Freeman Shen saw the limitations of fuel car companies.　

"There are already one or two million traditional fuel vehicles running, and it is impossible to spend all your efforts to engage in electric vehicles to reduce the amount of their fuel vehicles. Only those new energy vehicle companies like us, without historical and brand burdens and technical burdens of traditional fuel vehicles, can wholeheartedly concentrate on the real quantity. " Freeman Shen mentioned in an interview with the media.

It is worth noting that when Weimar was formally established, new energy vehicle companies such as Weilai, Tucki and Ideality had made their appearances one after another, and gained a lot of financing by relying on the glamorous resumes of their founders.　

Freeman Shen, the founder of a domestic new energy vehicle company with a different background from the Internet, has worked in the traditional OEM for many years. At the beginning of Weimar, he set up a luxurious founding team, among which Lu Bin, the chief travel officer, worked for SAIC-GM, Chery and Geely; Chief Operating Officer Xu Huanxin has worked for Volkswagen, Mercedes-Benz and Volvo; Yan Feng, chief technology officer, once worked for SAIC-GM and SAIC passenger cars.　

The glamorous resume of Weimar’s founding team is enough to rank among a number of new energy vehicle companies, and Weimar, which has these talents, has also been recognized by the capital market.　

In August 2016, Weimar won the A round of financing, with a financing amount of 1 billion US dollars, becoming a unicorn enterprise. The following year, Weimar successively received several rounds of financing, which also attracted two domestic Internet giants, Tencent and Baidu, to continue to raise money. At that time, Lu Qi, the president and chief operating officer of Baidu Group, personally stood for Weimar.　

"We value the management ability of Weimar team and highly recognize Weimar’s product concept. Baidu Apollo plan will be open to Weimar." Lu Qi said at the launch conference of Weimar’s first production car.　

Weimar, which got financing, also quickly entered the development period. In November 2016, the Weimar Wenzhou factory started construction; In March 2018, the first trial car of Weimar EX5 rolled off the assembly line; In September, Weimar held the EX5 listing and delivery conference, crossing the watershed of mass production delivery; At the end of 2019, Weimar EX6 was also successfully listed.　

However, Weimar, who had a smooth journey, was hit by his old club.

In August 2019, Zhejiang Geely Holding Group Co., Ltd. and Zhejiang Geely Automobile Research Institute Co., Ltd. sued four subsidiaries of Weimar Automobile, claiming that part of the design of Weimar EX5 model copied Geely GX7 and Yuanjing SUV model, demanding Weimar to pay 2.1 billion yuan in compensation and recover the patents that have been applied by Weimar.　

At the same time, Geely sued more than 100 natural persons, including Freeman Shen. Most of these Weimar employees used to work in Geely. Among them, Hou Haijing, the co-founder of Weimar Automobile, is responsible for the production of GX7 models in Geely, and serves as the product team leader of Vision SUV, responsible for the development of Vision SUV.　

According to the auto media, Yueguan Auto Market reported that during the test run, Weimar Research Institute directly put the white body of Vision SUV on the chassis of Weimar EX5 for test run. At the same time, the track of Weimar EX5 is exactly the same as that of Geely GX7, but the difference between axles is only 4.2 cm.　

Perhaps because of this lawsuit, Weimar, which had a very smooth financing before, has not finalized its D round of financing.　

"Based on Geely’s position in the industry, litigation will definitely have an impact on Weimar. This is like a time bomb. Investors must eliminate all uncertainties before they dare to bet." An auto industry analyst told Wired Insight.　

However, Geely’s lawsuit against Weimar did not affect the sales of Weimar. Although Weimar failed to reach the annual sales target of 100,000 set by Freeman Shen last year, Weimar sold 16,876 vehicles in the sales ranking of new energy vehicle enterprises last year, which was second only to Weilai, which ranked first in sales volume.　

Today, Weimar has two products, namely the compact SUV Weimar EX5 and the medium-sized SUV Weimar EX6, and other products are derivatives of these two cars. Next, Weimar will launch two SUVs and a car product.　

However, other new energy vehicle companies are also making full progress. Weilai has launched the third car EC6, and Tucki has also released the second car Xiaopeng P7. It is not so easy for Weimar to break through from a number of new energy vehicle companies.

"The valuation is definitely wrong, and the last round was more than that." Freeman Shen told the media recently.

Earlier, some media reported that Weimar Automobile will be listed in science and technology innovation board IPO as soon as this year, with a valuation of over $4.3 billion. Whether the valuation is wrong or not, Weimar is already in a backward state from the financing point of view.　

At present, Weilai, Ideality and Tucki, which have been listed, have market values of $23 billion, $14 billion and $16 billion respectively. This means that the three new forces have got considerable funds from the secondary market.　　

In addition, this year Weilai China signed strategic cooperation agreements with six banks, including China Construction Bank, and obtained a total of 10.4 billion yuan of comprehensive credit.　

In contrast, Weimar has only recently been exposed that it has just finalized the D round of RMB 5 billion financing, and the listing time is also early next year.　

The financing speed is slow, and the competitors in sales are obviously accelerating. Weimar is quite challenging.　

According to the data released by Weilai, Weilai sold a total of 17,702 vehicles from January to July this year. We should know that Weilai’s sales last year just passed 20,000 vehicles, which means that Weilai almost caught up with the sales in the whole year of last year in half a year.　

Since the delivery of Weilai, 49,615 vehicles have been delivered, which has properly become the sales overlord of domestic new energy vehicle enterprises.　

It is worth noting that LI has become a dark horse in sales this year. Since it was delivered by Li ONE at the end of last year, it took LI six months to sell more than 10,000 vehicles, setting the fastest speed for new car companies to sell more than 10,000 vehicles. By the end of July, LI had delivered a total of 12,182 vehicles, ranking second among new car manufacturers.　　

From the price point of view, the official guide price of Weimar EX5 is 13.98-19.88 million, and that of EX6 is 18.99-25.99 million. Compared with Weilai and Ideality, Weimar’s price of more than 300,000 yuan takes a differentiated pro-people route.　

However, the price close to the people did not bring an advantage to Weimar.In the sales competition of new car-making enterprises in July this year, Weimar also fell to the fourth place due to the official delivery of Tucki P7. In that month, the sales of Weilai, Ideality, Tucki and Weimar were 3,533, 2,516, 2,451 and 2,036 respectively.　

Although compared with Weimar itself, the sales volume in July has doubled year-on-year, and the chain has achieved five consecutive increases, it is also an indisputable fact that the sales volume has been surpassed by other new energy vehicle companies, and behind this, it may be related to its vehicle performance.　

For new energy vehicles, cruising range is an important performance display point, and the cruising range is long enough to alleviate users’ anxiety about new energy vehicles.　

At present, among the major new energy vehicle companies, the cruising range of Li ONE has reached 800km, which is also the highest cruising range reached by domestic new energy vehicle companies.　

Weilai automobile, which adopts pure electric technology route, has a cruising range of 580-610km for its three cars; The cruising range of Xpeng Motors’s two cars is 520km and 706km； respectively; The cruising range of the three models currently on sale by Weimar is between 475-520km.　

In contrast, Weimar has the shortest cruising range. In addition, Weimar’s models all use the same technical platform, the same body mechanism and three electric power systems, but there are some differences in body length and battery capacity.　

"Weimar products perform in general. You see Weilai positioning the high-end market. Ideally, there is no mileage anxiety. Tucki has functions such as automatic parking and has its own characteristics." An auto industry analyst said.

It is enough to see that Weimar can not be eliminated in the competition only if it introduces more distinctive products.　　

This year’s new energy automobile industry is obviously more severe than in previous years.　

Due to the continuous influence of epidemic situation and subsidy recession, the domestic new energy automobile industry is polarized this year. Enterprises that have achieved mass production have begun to usher in a new round of capital feast, while enterprises that have not produced mass production have been accelerated to be eliminated.　

Since July 1, Baiteng Automobile has suspended its business operations in China, leaving only a small number of employees to maintain the basic functions of the company; After selling all the factories and land, Bojun Automobile began to sell core technologies to make up for the wage loopholes; Sailin Automobile Nantong Rugao Factory and Shanghai Branch were closed down one after another.　

"New energy car companies will be eliminated, and in the end there will only be about three or even less." An auto industry analyst told Wired Insight.　

Judging from the current development situation, domestic new energy vehicle companies have gone through the financing and delivery stages and started to move towards the self-hematopoietic stage.　

As early as the second half of last year, Weimar began to focus on sales and made a series of structural adjustments. Freeman Shen personally served as the general manager of the sales company, and announced the establishment of a chief retail officer, reporting directly to Freeman Shen, and invited wangxin, the former chief marketing officer of Youxin Group, as the chief growth officer.　

"Weimar’s goal is to become the first profitable new energy vehicle company in the world." At the Guangzhou Auto Show Media Day at the end of last year, Freeman Shen also told the media.　

Freeman Shen didn’t just shout slogans. During the epidemic this year, Weimar launched the sales model of "Weimar Direct Purchase", which is similar to the combined version of financial leasing and value-added repurchase, which lowered the threshold for entry consumption of electric vehicles.　

According to Qi Liren, the chief retail officer of Weimar Automobile, told the Economic Observer that after the launch of "Weimar Direct Purchase", Weimar Automobile harvested a large number of orders, and Weimar EX6 Plus 400 Light Edition acquired nearly 30,000 high-intention users within two months.　

Since the beginning of this year, Weimar has also vigorously laid its own sales channels. "Weimar added 46 stores in the first half of the year, and its contacts went deep into third-and fourth-tier cities. In June alone, 18 new retail channels were added, covering 15 cities in China. " Freeman Shen said.　

According to Caijing. com, Weimar will increase its penetration rate in the second half of this year, adding brand contacts on the basis of thousands of stores in thousands of cities.　

As Weimar penetrates into the sinking market, its people-friendly price may push up sales and accelerate the scale effect, which may become the key to Weimar’s profitability.　

Of course, Weimar’s actions not only vigorously expand sales channels, but also develop different models.　

According to relevant data, Weimar will launch three models before the end of 2021, one is the production version of the conceptual 5G SUV at the Shanghai Auto Show in 2019, which will be equipped with 5G technology, the other is the long-life SUV EX6, and finally there is a pure electric car.

"The cruising range of our current mainstream products is 500 kilometers, and it will reach 600 kilometers soon next year. It is expected to exceed 700 kilometers when the car goes on the market in 2021." Freeman Shen said.　

It is worth noting that after the Tesla Shanghai factory is put into production, it will also play a certain role in driving the new energy automobile industry.

In the process of Tesla’s continuous localization, although it will directly hit domestic new energy vehicle enterprises in the short term, in the long run, the problems of cost, charging convenience, cruising range and battery attenuation of new energy vehicles will be gradually solved under the leadership of Tesla.　

At the same time, Tesla’s brand effect has also educated the market to a certain extent, allowing more people to understand and experience new energy vehicles, which will also drive the sales growth of new energy vehicles.　

"We are not in the survival period now, we are in ‘ Long body ’ At this time, we should give users more and better products and cover more people. " Freeman Shen said.　

As a new energy vehicle enterprise that has survived and achieved mass production, Weimar has regained the favor of capital, and after a new round of capital injection, Weimar still has some imagination space, and how big this space is depends on Weimar’s next-generation products and service system.

　　Zhiyuan Middle School in Yanshan County, with Jinji Mountain in the south. The pictures in this article were all taken by The Paper reporter He Peiyun and Wang Xuanhui.

　　Rubbing heat, eyeballing, and earning traffic … … For a time, network anchors from all over the world flocked to lead mountain county in Jiangxi province. If Hu Xinyu’s incident hadn’t caused concern, many people might not know that lead mountain county should be pronounced as lead (yán) mountain county.

　　In the past three months, residents living near Zhiyuan High School in Lead Mountain County remember that some people often came to the school gate with their mobile phones or took pictures in the back hill on the south side of the school. Woods, fences and abandoned houses can all be used as shooting backgrounds.

　　On October 14th, 2022, Hu Xinyu, a senior one student in Zhiyuan Middle School, Qianshan County, Shangrao City, Jiangxi Province, disappeared on campus. With the voice of family members, more and more people noticed this incident of losing contact with teenagers.

　　Subsequently, this incident continued to ferment. Some voices associate Hu Xinyu’s disappearance with false information such as organ trading, bald teachers in Zhiyuan Middle School, replacement of school monitoring, mysterious autopsy room in the school, and create a topic to spread again.

　　For a long time, lead mountain county with a population of less than 500,000 has become the focus of some network anchors.

　　More anchors found that in the online world, as long as the words "Hu Xinyu", "Zhiyuan High School" and "Lead Mountain County" are mentioned, fans and traffic will be gained. People came to this small town at the junction of the two provinces. Under the catalysis of live webcasts and short videos, the loss of teenagers became an event that was almost discussed by the whole people.

　　On January 28, 2023, Hu Xinyu’s body was found in the forest of Jinjishan area. At the press conference five days later, the police informed Hu Xinyu that he had hanged himself and the body was found at the first scene.

　　On February 2, the police introduced at the press conference that after Hu Xinyu’s disappearance, some netizens and anchors made a profit for their eyeballs and enthusiasm, maliciously fabricated and disseminated false information, and spliced and fabricated false videos. The public security organs have sorted out more than 120 kinds of false information in five categories: fabricating false facts, making false scenes, concocting false recordings, splicing surveillance videos, and counterfeiting parties.

　　Street view near Zhiyuan Middle School in Yanshan County.

　　The anchors who got together in the lead mountain

　　In mid-November, 2022, Sun Yang, a man from Jiangsu Province, came to lead mountain county for the first time.

　　Through the network channel, he knew that there was a high school student missing here. At first, he thought that the child was just sneaking out of school to go online, ready to do something good and help find someone. "I’m fine anyway … … I felt curious when I came over. " He also wants to help Hu relatives.

　　Sun Yang posted a local video on the short video platform, but the number of fans rose rapidly. At first, he sent a video recording him going up the mountain to find a child, and the broadcast volume suddenly rose to several million. "People are selfish, so I’ve been here for two or three days." Sun Yang said.

　　In the past two months, Sun Yang came to lead mountain county many times, and stayed for a day or two each time in order to shoot a video.

　　Sun Yang recorded his actions with video. In the middle of the night a few days before the Chinese New Year, he "sneaked" to the school gate to post searching for you. He also went to Jinji Mountain at two or three o’clock in the morning, and the mountain was covered with burial graves.

　　His legs trembled with fear, and he walked while opening the live broadcast, so that the fans in the live broadcast room could chat with him. He said that when he started a live broadcast, there were about 10,000 real-time online people, and a live broadcast could reach hundreds of thousands of people to watch.

　　In the comment area, some netizens called Sun Yang "the anchor of positive energy" and expressed their support. Among the videos he released in the past two months, a video of him eating at the same table with Hu Xinyu’s parents received about 16,000 praises, which was a video that was praised more.

　　On weekdays, Sun Yang does business in Nanjing. On January 31, 2023, he went to lead mountain county for the eighth time, this time because Hu Xinyu’s body was found.

　　Sun Yang released a video of himself at Shangrao Station. In the video, he wore a headscarf and sunglasses and said that he was going to look for it in the Woods. This video has received nearly 90,000 likes and more than 10,000 comments.

　　At the gate of Zhiyuan High School, Sun Yang had seen dozens of online celebrity, patting the gate with their mobile phones. An online car driver also remembers that when driving by the school, he saw the scene of "online celebrity clustered together". People crowded at the school gate and pushed open the iron gates.

　　Previously, because Hu Xinyu’s search had not progressed for a long time, various speculations about the incident followed on the Internet.

　　Another anchor, Chen Chen, told The Paper that after a period of not finding children, some anchors used the emotions of netizens to create various rumors.

　　Shangrao City Public Security Bureau once wrote in "A Letter to Friends of Netizens": "At work, it was found that a few people maliciously fabricated and disseminated false information, spliced and fabricated false videos, which had a bad influence and disrupted social order."

　　In chenchen’s view, in Hu Xinyu’s disappearance, some rumors are sensational, while others are just eye-catching. For example, the bald teacher and the principal secretly deleted the monitoring. In fact, the people in the picture were not bald teachers and principals at all, but grid workers in other places conducted online inspections; Hu Xinyu’s hometown was monitored by bad guys, and the monitoring was actually installed by the police to get more clues; "Bald teacher" has been taken compulsory measures; Zhiyuan Middle School is run by foreigners or has false information such as foreign capital background.

　　In addition, there are rumors that bloody clothes and sheets were found in the back of the school; Hu Xinyu was cremated after being killed; Rumors such as broken bones found in septic tanks in schools are everywhere.

　　Among many rumors, the false news that Hu Xinyu’s organs were transplanted is the most sensational. On February 2, the police introduced at the press conference that according to the autopsy results, all organs of Hu Xinyu’s body were in place, which completely broke the most widely spread rumor.

　　On February 2nd, Sina Weibo also said that after the inspection, many kinds of rumor information such as "Blood quilt found in Houshan", "Hu Xinyu was killed by a bald teacher" and "Hu Xinyu was sterilized by a chemistry teacher" were transferred from the station to Weibo, and the station cleared up more than 3,500 illegal contents of spreading related rumors, and banned 138 illegal accounts for 7 days until they were closed.

　　Hu Xinyu was found in Jinjishan regional grain depot.

　　Short video traffic logic

　　"Hu Xinyu" has also become a traffic "business" in the short video world, bringing huge traffic to network anchors. Sun Yang bluntly said that in recent months, his Aauto Quicker account fans have increased from several hundred to more than 300,000.

　　In Sun Yang’s eyes, many anchors come here to attract fans. They play PK to get money. As far as he knows, some anchors open live broadcasts to reward and bring some goods. "It is normal to mix thousands of dollars." He denied that he came to make money. "I have never played PK… … I don’t want to earn much money. " But he also said bluntly, "Just come up with a name and show your face."

　　Chenchen also said that among the nearly 100 "Hu Xinyu" videos he posted, many of them reached millions of likes and tens of thousands of comments. He said that among the anchors he knows, the most one has earned a reward income of "six figures" in the past three or four months. "It is normal for a small anchor to spend hundreds of thousands of dollars a day."

　　Chenchen analyzed that this fermentation in Weibo, Tik Tok, Aauto Quicker and other platforms in advance is mainly due to the personalized push mechanism of these platforms. If you stay in a short video related to "Hu Xinyu" for a period of time, the platform will continuously push all the information related to "Hu Xinyu" for you. Some netizens also have the feeling of "detective" and "solving the case" and are deeply involved.

　　After Hu Xinyu’s video was released, some people found Sun Yang and asked him for help. He said that there are people who are in arrears with the demolition payment and parents who are looking for children.

　　On February 1, when meeting with reporters, Sun Yang brought two mobile phones. "I have three, but I lost one." He said that he is not a literate person, he didn’t graduate from junior high school, and he didn’t learn to make videos. In business, he learned that connections are very important, and in the online world, connections sometimes work. "In the live broadcast room, mention each other’s names and connections, and increase each other’s powder."

　　For the reasons behind the incident of Hu Xinyu, Sun Yang firmly believes in a clear logic: If it is not suicide, it must involve interests, but what are the interests of a 15-year-old child? Trafficking is also unlikely. Teenagers of this age are not the targets of traffickers. It is even more ridiculous to associate schools with Japanese, Americans and organ trafficking.

　　He doesn’t like the statements of some anchors and doesn’t agree with some practices. He said that an anchor dug a hole and dug a shoe from the hole. Hundreds of thousands of people watched it online and analyzed the size of the shoe and who wore it, but the shoe was actually buried by the anchor himself.

　　A lot of information also troubled Hu Xinyu’s relatives. One relative said that some recordings were not their voices, but they were widely circulated on the Internet.

　　However, Sun Yang is also well aware of the operational logic of online public opinion field: bizarre guesses attract traffic, and people can’t argue on the Internet. "If I say that it is false to be related to * * people, someone will immediately scold me for being bought by * * people. So I can’t say, no way. "

　　On February 2nd, the special class of joint work of Jiangxi province, city and county held a press conference in Qianshan County, Shangrao City.

　　The press conference listed the false content that disturbed people’s hearts: Chen Mou Gui pretended to be a "bald" teacher, filmed a video uploading network that threatened his family’s privacy, and decided to arrest him according to law.

　　Another example is that Li Mouzan and Li Mouchen and his son released a video to fabricate false information that their family members were threatened and their relatives were missing because they voiced for the Hu Xinyu incident. At present, they have been given administrative punishment.

　　For another example, Chen Mou Red attracted traffic for its marketing account, and forwarded rumors such as "A bloody quilt was found in Houshan" and "Hu Xinyu was killed by a teacher", and has been given administrative punishment according to law.

　　Some anchors will actively avoid the risk of spreading false information. In almost every short video released, Sun Yang will repeat a sentence, "Don’t believe in rumors."

　　Chen Chen said that he knew that "Hu Xinyu" was a traffic password, but he also knew that it would be very dangerous if there was no basis to talk nonsense, so he generally made the source of the information clear in his explanation, "making traffic also ensures safety."

　　County under the flow

　　This county is famous on the short video platform.

　　Yanshan County is located at the junction of Jiangxi Province and northern Fujian Province, at the northern foot of Wuyi Mountain. There is no high-speed train in this small town, and even the green leather train has no station. If it weren’t for the concern caused by Hu Xinyu’s incident, many people couldn’t read lead (yan, homophony ‘ Yan ’ ) "word.

　　On October 22nd, 2022, Hu Xinyu’s mother’s Tik Tok account posted the first searching for you, and then the account posted a total of 57 videos, all of which involved finding her son Hu Xinyu. So far, the account has received more than 5 million praises and more than 1 million fans’ attention.

　　Although it is in the local area, many residents get the latest information about the incident from the internet, and the channel is usually a short video platform.

　　Chen Shu, a 64-year-old local villager, has been raising pigs, cattle, sheep, chickens and ducks on the mountainside of Jinji Mountain for 20 years. He said that after the Hu Xinyu case, the wooden house he built has been searched many times, and many vegetation in front of and behind the house has also been cut off for inspection.

　　Chen Shu said that the local people are particularly concerned about the whereabouts of this child. No matter whether they buy food or feed, they will be discussed. They also brush information about Hu Xinyu on Tik Tok every day.

　　In a snack bar near Taoyuan Middle School, where Hu Xinyu studied, the proprietress remembers that after seeing searching for you in Tik Tok, she realized that she had seen the child. He came to the store to buy breakfast, and when he received the food, he would politely say "thank you". She also listened to Hu Xinyu’s junior high school class teacher after the incident, saying that the children had good grades in middle school and were very sensible.

　　In the life of ordinary people in the county, the bizarre speculation in the network leads to people’s guesses. After Hu Xinyu’s body was found, a driver firmly believed that Hu Xinyu had lived in the mountains for three months, but he could not explain how he maintained his daily diet and avoided searching. A middle-aged woman didn’t understand why she didn’t find it for more than a hundred days, but suddenly she found the body on the day of school opening.

　　Hu Xinyu’s incident has had a practical impact. The proprietress’s daughter is in Grade One of Taoyuan Middle School this year. Her family lives opposite the school and she is not worried about her daughter’s safety. However, she noticed that many parents would come to the school gate after school on weekends to pick up their children in person. In the past, students usually went to and from school by themselves.

　　A mother whose son is in the first year of Zhiyuan High School said that she was still worried about her son’s safety. After discussing with her husband, she wanted to transfer her child to another school, but the class teacher didn’t agree.

　　She learned that many senior three students’ parents will accompany them near the school, and she also moved this idea. She thought about this summer vacation, and when the senior three students graduated, they would go to the county to find a house in advance and start to accompany them from the second year of high school. But her son told her that he was not afraid.

　　Different from the network, there are many curses about the "traffic" of the anchors, and the residents of Lead Mountain County show tolerance for the traffic. Referring to the views of video anchors coming to lead mountain, many residents said that there is nothing wrong with everyone coming to help find children.

　　(Some interviewees are pseudonyms)

Recently, the spy war drama "Dark Wars" was finalized on June 22 nd in the prime time of Jiangxi Satellite TV and Henan Satellite TV. The play was directed and written by Mu Long, starring An Zehao, Qiu Xinzhi, Wang Kuirong and Li Xiuxian. Since it was broadcast on various ground channels, the drama has maintained a bright performance, with a double harvest of word-of-mouth ratings. This conscience drama, which wins by quality, is proved by strength: winning ratings is definitely not the patent of IP traffic stars.

It is reported that "Dark War" is jointly produced by Beijing Heding Xingguang Film and Television Media Co., Ltd., Henan Mulong Culture Media Co., Ltd. and Zhengzhou Tianxiae Real Estate Co., Ltd.

Bold role innovation, positive characters "bad guys"

For a long time, the market competition of spy war dramas has been very fierce. Every year, there are many new spy war works, but there are only a handful of "explosions". Therefore, for spy war dramas, it is imperative to innovate content, role and theme.

Different from the frequent explosions and lively pictures of spy war dramas in the past, Dark War Storm is undercurrent. The play emphasizes psychological confrontation, and the protagonists are in the complex social environment in the early days of the founding of the People’s Republic of China, and every step they take needs to be strategized.

The leading actor is An Zehao, a powerful actor. In previous film and television dramas, he mostly appeared as a villain, but this time he challenged a positive role for the first time. This "unconventional operation" can not only bring freshness to the audience, but also be regarded as an innovation and breakthrough in the content and role of the play.

Feelings and plots go hand in hand to convey positive energy and touch the audience.

Director Mu Long is also an excellent director in China. He has many works. According to relevant sources, another masterpiece worth looking forward to is People’s Choice. However, the director himself said that he prefers this thrilling "Dark Storm". The quality of the actors is the key to the success of this spy war drama. Feelings and plots go hand in hand, and passing positive energy to touch the audience is also the basis for the creation of this drama. It has always been his goal to shoot a good work with strong texture, lively rhythm and down-to-earth work.

With the background of the 1950s in the early days of liberation, Dark Wars tells the story of a group of new China soldiers and cadres with Lin Xiaohai as the core, who fought with the enemy to protect the national interests from infringement and the people’s interests from loss.

The drama, with its suspenseful storyline, incessant dramatic conflicts and thrilling details of dark battles, has won unanimous praise from the audience. At the same time, through the struggle between public security personnel and enemy agents, China soldiers’ spirit of benevolence, justice, faith and devotion to the country was promoted, which made the audience feel patriotic and passionate while being nervous, stimulated, moved and admired.

Not afraid of the enemy "Dark War Storm" to break through by quality.

It’s not easy to get excellent results before "Dark Battle Storm" was broadcast on the ground channel. On the one hand, it has to face the pressure from provincial satellite TV and other terrestrial channels. On the other hand, it has to compete with the same type of drama. However, An Zehao, Qiu Xinzhi, Wang Kuirong, Li Xiuxian, Wang Yizhu and other outstanding actors combined to interpret this extraordinary story with superb acting skills has been worthy of the audience’s expectation.

What are the advantages of "Dark Battle Storm" in the face of strong enemies? It is the innovative theme characters, excellent content quality and mainstream works connotation!

With these, "Dark Storm" finally made a strong breakthrough, which not only achieved high ratings, but also won three honors of best actor, best director and best screenwriter in one fell swoop at the China-US International TV Festival. This also shows that no matter what type of TV series, content is always the most fundamental core.

At present, the TV drama market is mixed, and it is urgent to rely on high-quality dramas to revive it. "Dark Wars" can definitely shoulder this heavy responsibility. On June 22, the play will officially star on two stages. It does not rely on IP, traffic, based on the excellent performance of actors and relying on strong content, and is bound to climb to the next peak of viewing.

Han Songluo’s new collection of short stories, Love Story in Late Spring, was recently published by People’s Literature Publishing House. With his unique brush strokes of the northwest earth, he observed and recorded his own stories of the times coldly and delicately. Among them, Fish Tank and Xiaguang won the first place in the novella list of Harvest in 2023, and My Father’s House of Fantasies won the fourth place in the novella list of Harvest in 2021.

"Han Songluo" is a pseudonym, and the word "Songluo" comes from the preface of Pu Songling’s Strange Tales from a Lonely Studio: "Songluo is the fire of autumn fireflies, and the charm wins glory; Drive away the dust of wild horses, and laugh at them. " For Han Songluo, writing is like chatting under the lamp, which can gather many people.

Born in Xinjiang and living in Gansu, he has spent more than 40 years in northwest China, adding new content to northwest writing by his own way of not sticking to traditional writing techniques and narrative skills.

According to Zhang Yiwei, an associate professor and writer in the Chinese Department of Fudan University, Han Songluo’s novels are "westerns" of China’s contemporary literature. Zhang Li, a well-known critic and professor at the College of Literature of Beijing Normal University, also said that Han Songluo’s words are full of fantasy and a deep sense of reality, with a distant, wild and chilly wind. He is an unforgettable writer who brings new temperament. Perhaps it is precisely because of his delicate and never lazy perception of the northwest land and everything around him, spying, thinking and writing that his words and works were cast.

The six short stories in Love Story in Late Spring all revolve around "running away". Without exception, they all run away, looking for themselves or the future, or a running-away ceremony that has no purpose, no end and no answer, but must be completed.

In "The Fish Tank and the Sunlight", he took Li Zhiliang’s "running away" as the anchor point and began to exert his strength and spread outward: the boredom of adolescence and the dialogue between psychologists … … Finally, the ultimate fate of all people is to run away. The destination of running away is not to be prosperous or urban, but to be wild, crazy and a long road with no return.

"Love Song for Remy Young" describes the musical memory of a generation in the 1990s, the teenagers in Guangdong and small towns, people who want to be famous and fearless. He focused on the fate of the little people. After several years, the music ensemble, can everything be the same?

In the Golden Age of Remy Young, the hero Remy Young is trapped in a dirty, chaotic and crowded family, and he is eager to break out of the shackles and build a beautiful new world. After leaving the wilderness again and again, he was shocked that everyone was telling and confessing, spreading dark rumors to the world. Finally, with a sigh, return to his real world.

My Father’s House of Fantasies is a inner senses connected with the real world, which is constructed in fantastic imagination. The sudden disappearance of my father when I was young made the building he designed a fantastic space for me. With the "mystery of my father’s disappearance", "I" kept searching until the appearance of "Xu Lihu", which made "I" discover some clues … …

The opening of Love Story in Late Spring is the return of Pu Yilin. Lin, who has been abducted for more than 20 years, "went home", and the joy he recovered, familiar and unfamiliar relatives and friends, guilt and hatred hung over the Pu family for an instant. After the ups and downs, mother Fengtai fell into endless assumptions: if he was shown the "White Pagoda" near his home, would it be possible to get it-his son never left home, and everything in front of him would not have to be accepted in a hurry and panic?

"Lonely Hunter" is the twilight, when "she" dials the phone number randomly generated in her mind, her unstable mood and her whispers with no fixed destination. Don’t cross the line, don’t trespass, just vent everything by yourself. When the beep sounds, go back to the scene and look around, as if nothing had happened … …

Modern Express/Modern+Reporter Wen Ching Cheng

(Photo courtesy of the publishing house)

catalogs:13000098; contentid:12354897; publishdate:2024-02-22; Author: Zhang Weiju; file:1708585544666-84569e75-400d-44cb-b10a-8642252e84cb; source:29; From: "Education Examinations Institute of Ministry of Education" WeChat WeChat official account; timestamp:2024-02-22
15:05:38;

The Shanghai Health and Health Commission released news:

June 25 (yesterday) at 0-24 o’clock

No new local new coronary pneumonia

No new local infected infection

After the day before yesterday

Yesterday, Shanghai was another new day of zero

Although Shanghai has not been added for two days

But in addition to the new crown virus

We cannot ignore other infectious diseases

No, no,

The anti -seasonal influenza is quiet again

June 17th

The latest weekly report released by the National Influenza Center shows

When the southern provincePositive rate of influenza virus detection

continuously rising

Some provinces enter the high incidence of summer

Mainly A (H3N2) subtype influenza virus

●Look at the specific data

Outpatient cases reported by the Southern Provincial Honor Hospital:

Influenza sample case5.8% of the proportion (ILI)It

Higher than the level of the previous week(5.1%);

The level of the same period from 2019 to 2021(4.4%, 3.0%, and 4.3%).

usually

Influenza is more high in winter and spring

Why is there an anti -seasonal peak in the south this year?

What is the situation in Shanghai?

Know together!

Early warnings in many provinces!

recently,Fujian, Guangdong, Shenzhen, Hainan, Jiangxi and other places have issued emergency warningsSome medical institutions for the past monthThe number of admission to the hot clinic has doubled,It is prompted that it has entered the period of summer influenza epidemicEssence

Guangdong Province reports that of the average 100 outpatient cases, there are 100 outpatient cases7 fever exceeds 38 ℃Essence

Shenzhen data shows 48%of the influenza -like case isPeople aged 0 to 14, the clustering epidemic occurs mainly in primary and secondary schoolsOne of the 5 -year -old children lived in the ICU due to severe influenza, and it has not been awake for 13 days.

Influenza 冒 normal colds will cause death seriously

Popular cold referred to as "influenza" is an acute respiratory infectious disease caused by influenza virus with a highly contagious and fast transmission speed. Because of the symptoms and colds, many people in daily life look at it at first glance

I thought the flu was a cold.Actually, the two haveThere is a big difference!

fromLethalityFor

FundamentalNot the same levelof

There are about 3 million to 5 million severe influenza in the world, and the mortality rate of severe influenza cases is about 10%.

About 20%to 30%of children per year will infect seasonal influenza. In other words, almost every 4 children have a flu. Among them, the infection rate of children aged 5 to 9 is the highest.

About 30%of influenza children will occur in complications.

Children under the age of 5 and patients with chronic basic diseases are one of the main people in influenza -related hospitalization and death.

The flu itself is not terrible, the terrible thing is its complication.Once patients with influenza have complications, such as pneumonia, acute respiratory distress syndrome, acute permeable vascular coagulation, myocarditis, heart failure, encephalitis, etc. In severe cases, it may cause disability and even death.

Why is it suddenly high in summer?

Since the new crown epidemic in 2020, the continuous normalization of the new crowns and the awareness of prevention and control of residents have increased. The level of influenza in many places in the country has declined. Intersection

It is understood that the H3N2 subtype influenza that appeared this time is a common influenza subtype, which is not uncommon in summer.According to Guangdong’s illness and control, the sub -influenza has been popular in Guangdong Province in the past, such as 2015 and summer 2017.

Guangdong Provincial Center for Disease Control and Prevention

Kang Min, the director of the Infectious Disease Prevention and Control Institute, said

Currently, Guangdong has entered the peak of summer influenza

There are many main reasons

First, Guangdong does exist in the peak of previous summer influenza.

The second is that in the past two years, based on the prevention and control of the new crown, most citizens’ hygiene habits have been improved, and they will wear masks when they go out. Feeling the crowd.

Third, the popular strain H3N2, which is popular, has the characteristics of high popularity, high infection rate, and fast variation frequency.

"In the north, influenza is common in winter and spring, and in the south, influenza will appear throughout the year.But this summer has become higher in the southern region, which may have a certain relationship with climate changeEssence Wei Min, chief physician of the Department of Respiratory Medicine, the Sixth Hospital of Zhongshan University, said.

influenced by

Olympic, known as the influenza "magic medicine"

There are also out -of -the -place out stock

After the reporter set the address to Fuzhou on a takeaway platform, he searched Olympic Weir, all showed that they needed to ship delivery at 2 to 4 days. After setting the address to Guangzhou, it also shows that only individual pharmacies include Oasis Veye’s original research "Dafi", and domestic drugs "Kewei" also need to ship delivery.

What is the situation in Shanghai?

Some reporters called Dai Guoxing, Director of the Emergency Department of Tongji Hospital affiliated to Tongji University, and Director Dai said,At present, there are no influenza cases in the hospital’s laboratory and popular kidneys, and the incidence of influenza in Shanghai has not increased significantly.

Speaking of the incidence of Shanghai influenza, Director Dai said that the high incidence season in Shanghai in previous years has been from October to December, not spring and summer. Affected by the new crown epidemic in recent years, everyone’s awareness of protection has increased significantly, so the influenza incidence has decreased. But for the susceptible population, you still cannot relax your vigilance.

The most effective prevention method is to vaccine

Vaccination vaccine is the most effective prevention method.Usually after vaccinating flu vaccines, it takes about 2 to 4 weeks to produce antibodies with a protective level. However, the antibody level brought by the flu vaccine gradually decreases after 6 months to 8 months, and the influenza virus is mutated every year. so,Once the flu vaccine is vaccinated once a year.

(Data map, picture source: visual China)

It is worth noting

Under the background of the new crowns

We need to pay attention to influenza

And the risk of the new crown is popular

Old people and children cannot relax your vigilance!

At the end of the article "write a message"

Tell the head of the head to tell you all ~

The leader will list outShare with you ~

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