＂Art+Technology＂ is deeply integrated, and ＂Qi Baishi Digital Art Exhibition＂ creates a new format of immersive cultural tourism.
Recently, the Ministry of Culture and Tourism announced the "Top Ten Cases" and 34 "Excellent Cases" of digital innovation demonstration of culture and tourism, focusing on demonstrating and promoting the latest achievements of digital innovation in the field of culture and tourism. The "Qi Baishi Immersive Digital Light and Shadow Art Exhibition" created by NEC Projection Depth was selected as an excellent case of digital innovation demonstration of culture and tourism in 2023!
Go back in time and experience the artistic course of a generation of masters; Sneak around the painting and feel the rich interest in the master’s pen. Qi Baishi’s Immersive Digital Light and Shadow Art Exhibition (hereinafter referred to as "Qi Baishi Digital Art Exhibition") is based on Qi Baishi’s classic paintings, with the help of digital technology to restore the scene and "activate" the works, leading the audience into Qi Baishi’s artistic world and feeling the charm of Chinese painting in an immersive way. When traditional art meets projection technology, it collides with an unexpected "painting" effect and explodes the cultural tourism market.
Light and shadow cross painting, deducing the new realm of Chinese painting
In "Qi Baishi Digital Art Exhibition", NEC Aurora series projectors skillfully combine painting and shadow to create multiple digital units, so that Qi Baishi’s artistic image and life chapters at different stages converge in the light and shadow space. The subtle details completely outline the prosperity of flowers and trees and the exquisiteness of grass insects under the master’s ink; Real and delicate images vividly restore the natural beauty of Baishi Danqing.
Based on Qi Baishi’s work Wanzhu Mountain Residence, the landscape of the painter’s hometown is reproduced. Gurgling streams, showing the thinking of perch; Festival bamboo shadow, reflecting the charm of literati.
Light and shadow are pens and colors are ink, which reproduces Qi Baishi’s travel track and creative experience of "going out five times and returning five times" and deduces the aesthetic spirit of mountains and rivers.
More than 10 aurora series projectors create a fully immersed light and shadow space, one painting at a time, and reproduce Mr. Baishi’s vigorous and powerful calligraphy; One frame and one scene show the charm of the master’s brushwork.
With Qi Baishi’s paintings of flowers and trees as the core, the aurora series projection restores the bamboo forest in the valley to life, and the quiet beauty of the forest is vivid and fascinating.
Cultural feast, leading urban fashion
Qi Baishi Digital Art Exhibition, based on traditional paintings and integrated with digital art, creates a splendid visual feast, which makes visitors feel as if they are in a "picturesque landscape", attracting experts, scholars and art lovers from all over the country to set off a huge wave of national culture in Changsha. It is reported that the total number of visitors to this exhibition is nearly 600,000, more than 110 reports and more than 20 videos have been published by various media, and the exposure of the whole network has exceeded 100 million, which has exploded many social platforms such as Tik Tok and Xiaohongshu.
The paintings of the masters of the times and the interpretation of light and shadow art jointly present the energy gathering field of traditional art, which makes Qi Baishi Digital Art Exhibition successfully break the circle and become a window for cultural exchange and promotion in Changsha. The success of this exhibition not only explains the artistic charm of China cultural IP, but also inspires the potential of art, bringing phenomenal cultural tourism and art consumption craze to Changsha, promoting the progress of local cultural and creative industrial chains and injecting new vitality into Changsha’s cultural undertakings and economic development.
Digital empowerment, opening up artistic boundaries
NEC Projection, as a pioneer in cultivating visual images and exploring creative applications, deeply participated in Qi Baishi Digital Art Exhibition, from the early planning of light and shadow scheme to the selection of projection products. In order to blend the painting style with the vivid projection, NEC Projection constantly improved and optimized the immersive digital art scheme in the implementation process, and finally presented a unique aesthetic artistic conception and an exhibition technique with artistic appeal, allowing the audience to feel the charm of the works at close range and deeply understand the heritage and charm of China traditional art.
Under the background of digital transformation, the groundbreaking art form of light and shadow is the key to open the treasure box of tradition and modernity, elegance and modernity, and it is also the touchstone to stimulate the economy and create a city business card. NEC projectors provide strong power for the application of light and shadow art with outstanding products and excellent services, create a high-profile "phenomenon-level" exhibition, and empower the spread of traditional art.
The deep integration of "art+technology" is changing the exhibition mode of public cultural venues; Using projection technology to create an immersive space is also the inevitable direction of the future development of business travel complex. NEC projectors continue to exert their strength in the field of digital art, providing a new model for the protection and inheritance of cultural heritage with excellent brand strength and profound technical precipitation, and injecting infinite vitality into the cultural tourism market.