Reference News Network reported on July 31,On July 28th, the website of The Wall Street Journal published an article entitled "Biden’s Stagflation Comes". The full text is as follows:

　　Call it recession, stagflation, economic slowdown, temporary deviation, or even Ethel or Fred — — No matter what you call it, the American economy described in the second quarter GDP report released on Thursday is struggling. This is distressing for American families and businesses living in it, and it is also a political burden for Democrats in charge of the economy. No wonder they want to pretend that none of this happened.

　　Consumer spending is at the slowest growth rate since the epidemic. The recent income of retailers such as Wal-Mart shows that this is because inflation is devouring household income. Thursday’s data showed this problem: in the first two quarters, the inflation rate measured by the personal consumption expenditure price index (the preferred measure of the Federal Reserve) reached 7.1%, and compared with the decline in consumer spending, the price of consumer goods showed an upward trend.

　　Real wages are falling, and the real disposable income in this quarter fell by 0.5%, which is the fifth consecutive quarter of decline.

　　Private investment is also declining, with total private investment falling by 13.5% this quarter. Fixed investment decreased by 3.9%, and residential investment decreased by 14% as the housing market cooled down.

　　Well, blame everything. The decrease in inventory investment is a sign that enterprises are prepared for the slowdown in demand. Widespread inflation has caused serious damage to enterprise costs and investment plans. Another culprit is that the Biden administration and Democrats in Congress refuse to give up tax increases or costly regulations.

　　International trade is the biggest bright spot. If there is no 18% export growth, the quarterly contraction will be even greater. However, in the context of the energy crisis, Europe is in recession and other factors will put greater pressure on American overseas markets.

　　Only when the national economic research says that the economy is in recession (it will only be said after the situation has happened for a year or more) and the employment rate drops (perhaps it is only a matter of time with the sharp drop in investment and confidence) will Biden administration officials and their allies admit that they are in recession. Their idea is to pretend that the bad news didn’t happen, but the political risk is that President Biden seems to be out of touch with reality. As he said on Thursday, he said that the negative growth in the second quarter showed "signs of economic progress".

　　Biden inherited a growing economy that was ready to recover from the epidemic, but in less than a year and a half, he dragged the United States back to the 1970s. The best way to describe our present situation is stagflation, which is an ugly combination of slow growth and rapidly rising prices. This is the result of a series of policies such as trillions of federal expenditures, strict supervision, high tax threats and loose money. It’s time to do the opposite.

　　Caption: Biden discussed the economic situation with American entrepreneurs in Washington on July 28 (Associated Press)

　　2023 is defined as "the year of boosting consumption". We are experiencing the overall recovery and recovery of the consumer market, and also witnessing the popularity of various emerging scenes. According to the data of the National Bureau of Statistics, the total retail sales of social consumer goods increased by 7.2% in the first 11 months of 2023, and the retail sales of services increased by 19.5% year-on-year. Consumption is still a strong driving force for economic growth.

　　In 2024, expanding domestic demand and promoting consumption will remain the focus of economic work. The Central Economic Work Conference proposed that in 2024, efforts should be made to expand domestic demand and promote consumption to shift from post-epidemic recovery to continuous expansion. The Ministry of Commerce has designated 2024 as the "Year of Consumption Promotion".

　　Where will the consumer market go in 2024? Which tracks will the growth potential come from? Nandu reporters re-examined the hot phenomena and events in the field of consumption in the past year, and sorted out the following trends worthy of attention.

　　Consumer trend forecast 1 price competition continues.

　　"It’s not that XXX can’t afford it, but XXX is more cost-effective." This is a sentence that was popular at the end of 2023, and it was called "cost-effective" literature by netizens. For example, the hot stalk that was recently screened on the short video platform "is not that the down jacket can’t be worn, but that the military coat is more cost-effective". In the video, "post-00" college students are wrapped in military coats to attend classes, go shopping and climb mountains, and enjoy it. The sentence pattern of "cost-effective" reflects the shopping concept of contemporary young people, and also reflects that "price power" has become the key word of consumer market competition in the past year.

　　The "price war" in the field of e-commerce has hit double 11 from 618, and Taobao Tmall and JD.COM have launched tens of billions of subsidized channels to create low-cost awareness, but the growth is still far less than that of Pinduoduo.

　　Snack companies have also played a "price reduction card". Good shops, which have always claimed to be high-end snacks, announced price cuts. The average price of their 300 products was reduced by 22%, with the highest drop of 45%. Then Zhang Liaoyuan, the chairman of the three squirrels, made a rare claim in the circle of friends that he had implemented the strategy of "high-end cost performance" as early as a year ago. The same is true of the coffee track. Cuddy and Ruixing have been fighting for a year, pushing the price of coffee to 9.9 yuan and even 8.8 yuan, and KFC and McDonald’s have followed suit and introduced discounted prices.

　　The same is true for the trend of retail channels. In the past year, discount stores such as Good Sale and Hi Special Purchase accelerated their expansion, and the number of stores exceeded 500. Box Horse launched the "moving mountain price" and plans to turn all 350 offline stores (including Box Horse Fresh Life and Box Horse mini) into discount supermarkets. In December, the prices of dozens of goods in Sam were lowered for a long time. Ding Dong bought vegetables and opened the first Ole store, and Yonghui Supermarket added "authentic discount stores" to its nationwide stores.

　　Looking forward to 2024, the price competition in China’s consumer market will continue, with more and more diversified purchase channels and brand choices, and consumers will become more rational. The consumption concept of "you can buy expensive, but you can’t buy expensive" will continue to dominate. However, price sensitivity does not mean that the quality is degraded. This generation of consumers will only choose products with more price advantages on the premise of the same or similar quality, and will not give up the pursuit of quality of life for low prices.

　　Consumer Trend Prediction 2 Emotional Value Warms Up

　　Although consumers are more sensitive to price, their yearning for a better life has not diminished at all, which also drives "emotional value" to be selected as one of the top ten buzzwords in 2023.

　　In this era of surplus commodities, people need not only the basic functions of commodities, but also additional functions that can bring spiritual comfort, relieve anxiety, release stress or enhance happiness in daily life. This is the emotional value of commodities. In many phenomenal consumption scenes in the past year, we can see that the younger generation of consumers attach importance to emotional value.

　　Among the top ten products of Taobao in 2023, "Einstein’s brain" is unique, and it is the first virtual product selected as Taobao’s annual product over the years. This is an emotional value service product that has sprung up on Taobao in recent years: sellers hang pictures of Einstein’s head on the product page, usually priced at a few cents, claiming that taking this link will "automatically grow their brains." In essence, this is a "small ceremony" for young people to cheer themselves up or for friends to interact and have fun. Similar products include virtual goods such as "wake up the brain of love", "offer good luck spray" and "test ashore". Paying attention to emotional healing has become a new idea for a new generation of young people to deal with inner setbacks.

　　In March, the barbecue in Zibo exploded on social media, which triggered a "phenomenal" consumption trend. Countless tourists went to Zibo to taste delicious food, and some even took the high-speed train and plane to "catch the barbecue". What they are pursuing is not only the satisfaction of taste buds, but also social interaction, entertainment atmosphere, food culture, human fireworks, and a trip that goes away. On the short video platform, some people even described the "three-piece set of soul" of Zibo barbecue as an attitude towards life, with the oven representing temperature, the biscuit representing tolerance and the shallot dipping representing boldness.

　　On the other hand, the "blowout" of the performance market is also detonated by the interest consumption of young people. According to Alipay data, in 2023, the transaction amount of performances and movie tickets on Alipay increased by 223% year-on-year. According to the sampling, 71% of them belong to the cross-city performance, and the post-1995 generation occupies the main force of the audience. Young people are willing to cross a city and cross mountains and seas with light sticks, just to go to their own love.

　　Looking forward to 2024, the emotional value will continue to affect consumers’ decision-making. Some people need self-healing, some people need to release pressure, and some people need social entertainment … Compared with the functional value of goods, people are more willing to pay for the satisfaction of certain emotions, whether it is to get positive emotions or to smooth negative emotions, which reflects people’s yearning and pursuit for a better life. Emotional value is therefore regarded as the next growth "track" worth exploring.

　　Prediction of consumption trend 3. Counterattack of old domestic products and new Chinese style

　　The folk jingle "He Shen falls, Jiaqing is full" has been adapted into a new joke by netizens: "Li Jiaqi falls, old Chinese goods are full".

　　Last year, Li Jiaqi’s "Where’s Li Gui" storm made many established domestic products gain a wave of traffic. While Hua Xizi was busy arguing with consumers about whether 79 yuan’s 0.07-gram eyebrow pencil was expensive or not, the old domestic products started their own "conspicuous package" operations. In addition to offering various fancy 79 yuan packages, the established domestic products such as Bee Flower Company, Hongxing Erke and lotus gourmet powder even played "group building" and Lianmai interaction in the live broadcast room. Similar events have been staged frequently in recent years, which has made a number of old-fashioned domestic products turn red and achieved the growth of brand reputation, number of fans and sales.

　　In 2023, along with the old domestic products, there was a new Chinese style. In the past year, the popularity of Hanfu continued and the sales of horse-faced skirts soared.

　　Luoyang has even built an ancient city of Luoyi for Hanfu lovers, and tourists wearing Hanfu can be seen everywhere, including dignified and elegant horse-faced skirts in the Ming Dynasty, elegant dresses in the Tang Dynasty, and powerful armor in the Han Dynasty. Even street merchants and patrolling urban management are dressed in ancient costumes.

　　The tourist way of wearing Hanfu immersion punch card in the ancient city of Luoyi also made Luoyang fire out of the circle. From January to October, 2023, the old city of Luoyang received a total of 27.21 million tourists, achieving a comprehensive tourism income of 19.9 billion yuan, up by 191% and 233% respectively year-on-year, and continued to rank first in the most popular punching place for Hanfu in China.

　　Looking forward to 2024, driven by national sentiment and cultural self-confidence, domestic brands still have a lot of opportunities to turn red. No one can see clearly when the wheel of fate begins to turn, but opportunities are always reserved for those who are prepared. If you want to catch the "sky-splashing wealth", you can’t just rely on short-term traffic. Playing emotional cards frequently will only consume users’ trust. Only by making more efforts on products, improving quality, enhancing services, accurately understanding demand and flexibly responding to changes can you truly win in the competition.

　　Consumer trend forecast 4 brand change acceleration

　　In the changing consumer market, some people speed up their running, while others fall and withdraw.

　　In March 2023, Christine, known as the "first baking stock", announced the temporary closure of all stores after nine years of losses; At the same time, the new Chinese baking online celebrity brand Tiger Head Bureau Standard Chartered bakery was also exposed that the cost was out of control and the capital chain was broken. In May, Michael Chen’s star restaurant "Xianhezhuang" closed all stores in Beishangguangshen and Shenzhen; Reading filed for bankruptcy. In June, people accompanying pets were exposed to the office space, and most of the products in APP Mall have been removed from the shelves. In August, Santu, a new fragrance brand with four years and three rounds of financing, announced that it had entered the stage of closing stores and clearing warehouses. At the same time, the make-up brand Kale said that COLORPEDIA and Fomomy were floating. In October, Huajia, a flower e-commerce company, announced that it would suspend business for rectification. In November, the "first share of fresh e-commerce" was delisted every day. On December 26th, La Chapelle issued a new announcement announcing the progress of the bankruptcy reorganization procedure, and the company’s assets will be auctioned according to law.

　　In the past year, the consumer market ushered in a major reshuffle, including established domestic products, cutting-edge brands that are popular with capital, foreign brands that have been deeply involved in the China market for many years, and online celebrity restaurants blessed by stars. Reading their stories carefully, we will find that the demise of brands does not mean the decline of the industry, but the renewal of the rules of the game. Those successful rules that rely on the rapid expansion of capital have failed. Doing a good job in internal management, meticulous operation and taking every step well are the current survival rules.

　　Looking forward to the consumer market in 2024, it is still a state dominated by stock competition. For survivors, only by constantly running and constantly bringing forth the new can they stand in the wave of market changes for a long time.

　　E-commerce industry:

　　In 2023, fight for prices and fight for new coaches; "Copying Pinduoduo’s homework" in 2024?

　　Just like 2009, when double 11 was born, 2023 with great changes is enough to go down in the history of e-commerce development. In this year, the market value of the humble "cut a knife" briefly surpassed Ali at the end of the year, and the e-commerce interested in holding traffic accelerated the sharing of cakes. The e-commerce pattern is no longer a three-point world. Under the internal and external troubles, the founders of Ali and JD.COM had to go to the arena from behind the scenes and stand on the arena again.

　　After the return of Ma Yun and Liu Qiangdong, the actions are synchronized: holding an internal business meeting to point out the direction, one emphasizing the return to Taobao and the other returning to low prices; The two major groups have successively changed coaches and replaced the "No.1 position" of the group and e-commerce business; After the release of the third quarterly report, the two of them even made a rare reply to the post of the intranet staff and made a statement: one said that Ali would change, and the other said that he would never lie flat.

　　In the new economic cycle and consumer market environment, faced with the growth dilemma and competitive pressure, anxious bosses are eager to find a way out and start a series of changes. However, judging from the weak growth of double 11 and the double 12 with no sense of existence, 2023 was not smooth for them who missed the low-priced bonus. However, what is certain is that the change has already started. Whether it is the AI e-commerce era or the firm implementation of the low-price strategy, they have opened an era and actively embraced change, and together with their competitors, they have once again opened a new e-commerce era.

　　Keywords: low price

　　Founders Return to Establish Low Price Strategy

　　Last year, there was no retaliatory consumption. The penetration rate of e-commerce has increased, and the growth rate of online retail sales nationwide has dropped from 13.1% in January to June to 11% in January to November, showing a slow decline. The whole consumer market presents new changes, and consumers’ habits have also changed, paying more attention to cost performance.

　　The big brother who noticed the change early in the morning chose to return. Liu Qiangdong criticized JD.COM retail executives in an internal meeting, stressing that "low price is the only basic weapon", and he should do everything possible to reduce prices through the improvement of supply chain efficiency, so as to establish the main tone of low price for JD.COM.

　　Ali started the biggest change in 24 years at the beginning of last year. After the split of "1+6+N", Ma Yun, who returned to China, said in the business meeting of Taotian Group that "the methodology that Ali relied on for success in the past is not applicable and should be quickly changed". At the same time, he pointed out the direction for Taotian: returning to Taobao, returning to users and returning to the Internet.

　　As we all know, Taobao quickly seized the market at a low price in the past, and then turned to Tmall because of the trend of consumption upgrading, and the traffic tilted towards brand merchants. However, the financial report data shows that the growth rate of Ali’s core e-commerce business has slowed down to single digits, and its net profit has dropped sharply; Since 2022, the growth rate of revenue in Jingdong continued to slow down, and the revenue from commodity sales once experienced negative growth. In contrast, while Pinduoduo’s revenue maintained double-digit growth, its net profit increased from 2.6 billion in the first quarter of 2022 to 15.54 billion in the third quarter of last year. The star map data also shows that the growth rate of live e-commerce in 618 and double 11 last year was 27.6% and 18.6% respectively, which was much higher than the growth rate of traditional e-commerce of 5.4% and -1%.

　　Under the internal and external troubles, the two major e-commerce giants had to make adjustments, and e-commerce returned to the era of low prices.

　　Keywords: coaching change

　　The two giants took the lead in replacing the "No.1 position"

　　Generally speaking, the end of the year and the beginning of the year are the peak period of changes in e-commerce platforms. 2023 is somewhat different, with changes throughout the year, and major changes always occur in the earnings season.

　　One of the tacit understandings of the head platform is to change coaches. Xu Ran, CFO of JD.COM Group, took the lead and was promoted to CEO of the group. He also served as CEO of JD.COM Retail Group, and he had multiple roles and provoked core business. In the industry’s view, the CFO-born helm is more suitable for JD.COM, which needs refined operation, and it is easier to implement Liu Qiangdong’s strategy. The final financial report data also confirmed that JD.COM’s profit increased from 6.3 billion to 7.9 billion last year, and its profitability was greatly improved.

　　Ali’s changes were concentrated in the second half of the year, involving the highest level and number of employees in history. Ma Yun chose two "eighteen arhats". One has investment experience; One has served as the chief technology officer in Taobao, Alipay and other businesses. These two people are Cai Chongxin and Wu Yongming respectively. Wu Yongming even holds three CEO positions: Ali Group, Taotian Group and Alibaba Cloud Intelligent Group. After 70, he is regarded by the outside world as the key to Ali’s future success or failure. Zhang Yong, the former chairman and CEO of Alibaba Holding Group, who once led Ali from the PC era to the mobile era, bid farewell to the rivers and lakes completely. His departure also represents the end of an era in Ali.

　　In Pinduoduo, which has always been low-key, the domestic e-commerce business has also ushered in a new helm. After Pinduoduo’s offshore platform TEMU was launched in September 2022, Chen Lei, chairman and co-CEO of Pinduoduo Group, focused on global business. In April last year, co-founder Zhao Jiazhen became the executive director and co-CEO of Pinduoduo, which provoked a heavy domestic burden. After the growth of domestic users has peaked, and the number of merchants and business volume has reached a certain scale, Pinduoduo needs a general who can fight hard to cope with the fierce domestic competition, and more importantly, it should concentrate on seeking long-term development for the platform. Zhao Jiazhen is a post-80s member of the founding team. He is not only one of the early backbones to build the upward model of agricultural products, but also a Kaicheng general who buys more vegetables.

　　Within a year, the young successors of the 1970s and 1980s will become the helmsman of the three platforms, and their next actions will also determine the e-commerce pattern.

　　Keywords: change

　　The new officials are burning "three fires" when they take office.

　　In the development of e-commerce in 2023, change is probably the most mentioned word by the top management of each platform. In order to cope with competitors and seek new growth, the new coach quickly determined the strategic direction after taking office.

　　Wu Yongming, a technical background, has a strong style and moves very quickly. Only two days after taking up his new job, he issued a letter to all employees, stating that "the times are changing, and Ali must change!" He first clarified the strategic focus of the group and determined the strategy of "customer first, AI driven" for Ali. He made it clear that the core business maintains high-intensity investment, while the non-core business realizes asset value as soon as possible through various capitalization methods.

　　In the second month after Zhao Jiazhen took up his new job, the company’s financial report put forward "high-quality development" for the first time, and determined that Pinduoduo would start the transformation from quantity to quality. They would further optimize the platform ecology by increasing subsidies, expanding categories, upgrading services, and fully protecting the rights and interests of consumers.

　　The transformation effect is faster than the high-level expectation. In the third quarter of last year, Pinduoduo’s total revenue was 68.8 billion, a year-on-year increase of 94%; Temu, which has been online for one year, has become the second growth curve. Since then, the market value of Pinduoduo has reached US$ 192.1 billion, once surpassing Ali. That night, Ali employees posted on the intranet: "I once cut a knife and became a big brother." Ma Yun also personally replied on the intranet, "I firmly believe that Ali will change and Ali will change."

　　Less than a month after Ma Yun’s voice, Wu Yongming took over the organizational structure of Taotian Group CEO on the third day, and comprehensively promoted the reform of the younger management team. The newly announced six core management teams involved six key businesses: Ali Mama Division, Taobao Division, Tmall Division, M2C Division and Clothing Development Division, Taobao Live Broadcasting and Content Division, and the young generation appeared after the 1980s.

　　Big brother is in sync again. At the beginning of December, employees in JD.COM Intranet posted a document, citing the complex promotion mechanism and the need to give more support to third-party businesses in the platform ecology. Liu Qiangdong said in his reply: "It will not lie flat, the organization is huge, bloated and inefficient, and it will take time to change."

　　It is rare for the two founders to reply to their employees at the end, clearly stating that they must change and mentioning the future reform ideas. In their reply, they set the tone for 2023 and even the future: change, must change.

　　Keywords: live broadcast room

　　Well-known anchors frequently fall into the wind.

　　Last year, in double 11, live e-commerce and traditional e-commerce met in a narrow way, and they quarreled about who had the lowest price. The first propaganda was JD.COM Cai Xiao, who questioned the head anchor Li Jiaqi’s "two-for-one" behavior.

　　This price war among brands, platforms and anchors quickly fermented, and JD.COM, which has the power of self-operated pricing, became popular. Subsequently, JD.COM set up a live broadcast room for purchasing and selling in JD.COM, and started a new mode of live broadcast. Li Jiaqi, who was accused of signing a "lowest price agreement" with merchants, suddenly became the target of public criticism.

　　In the era of low-price competition, similar conflicts are inevitable, especially the live e-commerce has an enviable growth rate. According to Ali data, there were 89 billion live broadcast rooms in double 11 last year, including 64 in stores; 834 live broadcast rooms, including 675 in stores.

　　Double 11 sales of star map data show that the sales of live broadcast e-commerce increased from 73.8 billion yuan in 2021 to 215.1 billion yuan in 2023, accounting for 19% of the total sales of the whole network from 7.6% in 2021, which is only one step away from the world. Among them, the internal pattern of live e-commerce has also changed, with Tik Tok and Aauto Quicker surpassing Diantao (formerly Taobao Live).

　　E-commerce has entered a state of integration of "you have me and I have you".

　　What do you spell in 2024?

　　● "Copying Pinduoduo’s homework" on the whole network?

　　After 10 billion subsidies and other services, will the head platform continue to copy Pinduoduo? "Ali can do now is to copy Pinduoduo, and then do innovation. If you are still your own creativity, you will only be pulled away by Pinduoduo. " A head merchant of a clothing industry belt told Southern Reporter that among different platforms, Pinduoduo’s various rules and play methods are simpler and more efficient, which is biased towards consumers, and copying Pinduoduo is a good one. Another middle-waist fresh merchant thinks that the traditional e-commerce should innovate and differentiate in the mode of Pinduoduo, and only then can there be a way out. Fully benchmarking Pinduoduo, more games and rules will become the industry standard.

　　● The platform competes for small and medium-sized businesses.

　　In the past year, in order to enrich cost-effective products, various platforms have introduced various support policies to compete for small and medium-sized businesses. In 2023, the overall number of businesses in JD.COM maintained a three-digit growth year-on-year; Ali’s financial report data for the first fiscal quarter of fiscal year 2024 shows that Taobao Tmall has added more than 5 million businesses in the past year.

　　It is noteworthy that Pinduoduo released the "Billion Ecology" plan to support merchants and ecological partners with good product quality and good service, and help high-quality merchants and platforms grow together. Some merchants believe that this will be another direction in the era of low-price competition. The platform tilts traffic and subsidies to support and guide high-quality merchants and provide consumers with cost-effective products.

　　●AI e-commerce era big model acceleration

　　From PC to mobile Internet, e-commerce has achieved leap-forward development. In the era of AI technology, new technological changes have brought infinite imagination to the e-commerce industry.

　　Wu Yongming once said: "The biggest variable in the next decade is undoubtedly the profound changes in the whole industry brought by AI." At present, Ali has launched AI tools such as intelligent generation of model drawings and unbounded version of Wanxiangtai at B-side, enabling businesses to reduce costs and increase efficiency; On the C side, the AI ​ ​ intelligent assistant "Taobao Ask" was launched to provide consumers with shopping advice and travel planning. After JD.COM launched the big model of words and rhinoceros in July, jingdong cloud upgraded the whole retail scene solution, and proposed to make the big model smaller, deepen the exploration in the vertical retail field, and launch a series of AI tools to support merchants’ refined operation, so as to help merchants understand users and improve operational efficiency.

　　In the new e-commerce era, what qualitative breakthroughs will be brought about by the integration of artificial intelligence and e-commerce, which is expected.

　　Produced by "Retail Lab" Research Group of Nandu Department of Political and Business Data and News.

　　Written by Southern Reporter Ma Ningning Huang Pei

　　Coordinator: Zhen Qin Tian Aili

Zibo, a small town located in the middle of Shandong Province, together with the barbecue here, frequently boarded the hot search of major social networking sites and became the first big IP in the catering industry in the spring of this year. Among many barbecues, why did Zibo barbecue suddenly catch fire? What are the characteristics of Zibo barbecue?

Zibo barbecue continued to be popular on social platforms for nearly a month, becoming the first big IP in the catering industry this spring. The popularity of barbecue in Zibo has injected a shot in the arm into the bland barbecue market in recent years, and also brought some enlightenment to the operation of barbecue shops.

Zibo barbecue is hot and out of the circle

Recently, Zibo, a small town located in the middle of Shandong Province, together with the barbecue here, frequently boarded the hot search of major social networking sites, becoming the first big IP in the catering industry in the spring of this year.

Since March, there has been an upsurge of "organizing a group to eat barbecue in Zibo" on social platforms. According to the data released by Zibo Wenlv, Zibo Station reached 12,030 people on Thursday, March 2, 18,644 people on March 3, and 25,522 people on March 4, among which 26,303 people boarded the bus on March 4, 135 people transferred, and 25,522 people arrived, totaling 51,960 people, a record in three years.

Most of the customers who take the high-speed train to Zibo for barbecue are college students. In the spring of March, they took photos or videos of going to Zibo to have a barbecue with their good friends and took the high-speed train, which was full of youthful vitality and happiness. This comfort and satisfaction deeply infected netizens and attracted more people to join the ranks of going to Zibo.

The unexpected foreign customers have brought enviable good business to Zibo barbecue shop. Xiao Bian recently visited a shop in Zibo, and arrived at Xiaohanyang barbecue at 10: 30 in the morning. The first floor was full of guests, and only the second floor had a few seats left. In the past weekend, the customers in the barbecue queue in Muyang Village were more than ten meters long. Zibo BBQ, which used to be famous only in central Shandong, is a veritable fire this spring.

According to the latest news, it is reported that in order to facilitate foreign diners to taste barbecue food, Zibo Public Transport Co., Ltd. has specially launched 21 customized special lines, so that passengers can get to barbecue shops directly by bus from the train station.

Not only that, Zibo police also stepped up night patrols to protect the new business card of "Zibo Barbecue". In addition, Zibo Wenlv keeps up with the hot spots in time, plans to hold the Zibo Barbecue Festival around May Day, and launch a number of "Zibo Barbecue+"featured Wenlv themed products. On that day, the news that "Zibo will hold the Zibo Barbecue Festival" also became a hot topic of discussion on social platforms. No wonder some netizens commented: "This is God’s hard stuffing into the mouth of Zibo Wenlv."

Why is the barbecue in Zibo on fire?

Barbecue, as the shoulder of summer catering, enjoys a high popularity in all parts of the country, and each city has its own special barbecue. The barbecue in Jinzhou, Liaoning Province focuses on nearly 100 kinds of roasted products, such as roasted pigeon, roasted chicken feet, roasted skewers, etc. People eat in the smoky fire. Inner Mongolia and Ningxia are good at roasting whole sheep, and the natural ingredients are roasted with authentic fresh fragrance. Jinan barbecue mainly focuses on kebabs, which are fragrant and strong, and the cumin flavor is strong. In front of kebabs, other grilled products are not the protagonists; Yibin mainly treats beef and mutton as raw materials, and talks about selling, roasting and eating by the handle, which gives the barbecue a sense of "Pinduoduo". Guangxi barbecue has a unique southern style, and the fat beef skewers are sprinkled with local fresh herbs such as fake baskets, which is quite different from the cumin flavor that is the main flavor in the north …

Among many barbecues, why did Zibo barbecue suddenly catch fire? There are several reasons for this:

First, the documentary "A String of Life 3" added heat to the barbecue in Zibo.In 2021, A Series of Life 3, a hit in bilibili, introduced the barbecue in Zibo in an all-round way, especially the bread and shallots accompanied with the barbecue. In the film, the "deep taste buds" were explained, which made millions of viewers fascinated by the barbecue in Zibo through the screen.

Second, the depth of each food is great.This "planting grass" made many netizens remember the barbecue in Zibo. At the end of the music festival that night, all the barbecue stalls around Xiaofuhe Wetland Park in Zibo were hard to find; In 2022, Tik Tok food blogger "Special Wulala" came to Zibo to taste and introduce the local barbecue, and its short video was praised by more than 900,000 people, which further opened up the popularity of the barbecue in Zibo.

Third, the deep fermentation of short video platforms such as Tik Tok.After the optimization and adjustment of epidemic prevention and control policies, college students from Jinan, Tai ‘an and other neighboring cities came to Zibo by high-speed train, and the passenger traffic in high-speed railway station, Zibo was unprecedentedly high, and it was hard to find a barbecue shop. This action quickly spread from person to person on social platforms, thus creating the first catering IP after the spring. Now, not only the barbecue shops in Zibo are full of customers, but also the surrounding cities, where barbecues with the word "Zibo" are given dividends, and the passenger flow is several times more than usual.

What are the characteristics of Zibo barbecue?

Suddenly, it became popular, which made the barbecue shops in the surrounding cities unable to sit still: "It’s all roast mutton. Why do customers go to Zibo to eat? Where are we? "

So, what are the characteristics of Zibo barbecue? Why do foreign college students have to go to the local area for a meal at the expense of travelling expenses?

First, Zibo barbecue has a unique way of eating, which astounds the taste buds of carbohydrate+meat lovers.For customers in most cities, eating barbecue is just a kebab. However, with the rising prices of beef, mutton and other ingredients, in recent years, it is obvious that kebabs have become smaller and more expensive, and a barbecue is not enough for everyone. While Zibo BBQ is served with flour cakes and shallots, customers can make a single skewer, or they can put kebabs into small cakes and roll them with shallots. The tendons are flexible, the wheat flavor is full, and the shallots have the function of stimulating the taste buds. This way of eating is solid, delicious and enjoyable. The most important thing is that a plate of small cakes gives customers a "bottom feeling" of barbecue, which makes them consume. Therefore, at present, when eating a barbecue often costs more than 100 yuan per capita, Zibo barbecue is particularly close to the people, and people can eat well at 60 or 70 yuan per capita.

Second, the barbecue cooking mode in Zibo is unique, giving customers a space for DIY.In most cities, barbecues are cooked by chefs and presented directly to the table. However, Zibo barbecues can only be served when they are cooked in the back kitchen until they are 70-80% mature. This is because the store has put a small stove on the customer’s table with charcoal blocks. After the kebabs are served, they can continue to bake. It is up to the customers to decide whether they want to eat tender or burnt. This practice, on the one hand, reduces the cooking pressure for the kitchen and speeds up the serving; On the other hand, it gives customers a space for DIY, so that every foodie has an unforgettable sense of participation and accomplishment.

Thirdly, Zibo barbecue is richer in dipping materials and has a more layered taste.In addition to seasoning the kebabs themselves, Zibo BBQ also provides customers with dipping materials such as garlic hot sauce, chopped peanuts, Chili noodles, etc. Guests can sprinkle small ingredients into the cakes according to their tastes, and then add kebabs and other rolled foods. The configuration of a variety of small ingredients gives customers more room to play, further improves the added value of dining, and makes the barbecue more fragrant.

When talking about the barbecue in Zibo, Li Changshun, a master cook in China, a master cook in Zibo and deputy director of the Logistics Department of Shandong University of Technology, said: "The barbecue always contains the wild and romantic nature of the fishing and hunting era. Young people roast around the stove and eat, giving off attractive fragrance and joyful atmosphere. The Zibo barbecue pays attention to its own tumbling and roasting, scattering materials, skewering, rolling food and drinking. This food is interesting, leisurely and romantic, and it is also the endogenous driving force that attracts today’s college students to go to Zibo and linger. "

What should we do for barbecue this year?

Li Lin, founder of Zibo Li Kitchen Studio, said: "The popularity of barbecue in Zibo has injected a shot in the arm into the unremarkable barbecue industry in the past two years, and it has also brought the power of integration and innovation to barbecue practitioners everywhere."

Master Li Changshun explained in detail the enlightenment that Zibo barbecue brought to catering people, especially barbecue shopkeepers and chefs:

First, the barbecue industry should continue to improve its products and cultivate new products.The popularity of barbecue in Zibo is not entirely due to luck. In recent years, barbecue practitioners in Zibo have been innovating and perfecting their products. On the one hand, the roasted products are more diversified. In addition to the common kebabs, seafood and vegetables, Zibo BBQ has also innovated roasted Chiba tofu, pork belly, crispy bones, dried mushrooms, carrots, cabbage, corn and other varieties, which can be said to be all-encompassing. Rich baked goods not only bring freshness to customers, but also maintain a stable per capita consumption level. On the other hand, in recent two years, barbecue in Zibo has gradually "evolved" from smokeless to smokeless, and the fuel used has changed from ordinary charcoal to machine-made charcoal, creating a fresher barbecue environment for customers and conforming to the city’s environmental protection development concept.

Secondly, Zibo barbecue attracts loyal consumers, including college students, with its delicious, affordable and grounded characteristics.You know, the number of teachers and students in a university is equal to the population of a township, and the college students have super communication ability. They all play Tik Tok and Aauto Quicker, and brush Weibo and Xiaohongshu every day, which has played a huge role in the spread of Zibo barbecue.

Third, barbecue should also pay attention to universality.In recent years, due to the high price of beef and mutton, barbecue in many cities has entered the ranks of middle and high-end consumption, which has blocked many low-income people and students. However, the diversified barbecue products, flour cakes, shallots, soy sauce and other configurations in Zibo have stabilized the per capita consumption of barbecue at 60-70 yuan. Therefore, stores that operate barbecues can use their brains in the collocation of roasted products and the launch of packages to make barbecues more grounded and return to become a leisure food for the general public.

Fourth, barbecue should improve the display.The popularity of the barbecue in Zibo won by its strong display. After the guests are seated, the store first serves the stove, flour cakes, shallots, dipping sauce and dipping materials. No matter how many kebabs you order, this set of equipment makes a meal look very full and ceremonial. This form is more interesting than a table of people eating kebabs around an iron plate, and it is also more photographed and displayed.

For every novice in decoration, decoration is undoubtedly a matter that makes people feel troubled. Because of the limited budget, it is impossible to choose all the packages, and half of them are not familiar with the selection of materials. It is really worrying that they will be cheated and waste money to buy poor products. Today, this article is mainly for you to popularize some tips on the selection of decoration materials, covering some suggestions on the selection of broken aluminum doors and windows, tiles and latex paint. If you think it is quite beneficial, it is recommended to collect it!

At present, when we buy a house, we all pay great attention to the area of the balcony. A large balcony or a double balcony is the yearning of many people. However, the problem arises. Once we want to close the balcony later, most decoration companies will not include balcony sealing in the decoration project. Because balcony sealing involves aerial work, it needs to have relevant qualification certificates, and the decoration company usually involves interior decoration, but this professional qualification certificate is missing. Therefore, this shows that if we need to seal the window for the balcony, we have to go to the door and window shop to select the materials and find the installation master to handle it separately.

So, how should the door and window materials be selected? In the market, the materials of balcony sealing are usually divided into plastic steel, aluminum alloy and broken bridge aluminum. The quality of these three materials is generally in the order of low to high, so most people will choose to install broken bridge aluminum doors and windows. It is not only solid and stable, with long service life, acid and alkali resistance and no fear of corrosion, but also has excellent overall sound insulation and heat preservation effects.

We should pay attention to several aspects when purchasing, after all, the water in the broken bridge aluminum doors and windows market is still very deep:

1. Broken-bridge aluminum doors and windows whose quotation is lower than 450 yuan/m and include hardware fittings are all unacceptable, and their quality is definitely not guaranteed. Moreover, aluminum alloy is also rising in price at present, which is beyond the reach of cost.

2. The profile thickness of broken bridge aluminum series shall not be less than 1.4 mm. In fact, this requirement is already very low compared with the requirement of not less than 1.8mm stipulated in the new national standard. Therefore, if we can choose a material with a thickness of 1.8mm, it is naturally more ideal. The profile surface should be glossy, burr-free, free of oil spots and other stains, otherwise, it is likely to be made of recycled aluminum.

3. The glass must be tempered glass with 3C certification mark, so that even if the glass breaks accidentally, there is no need to worry about debris splashing. If you want to make the heat preservation effect excellent, you can choose double-layer or three-layer insulating glass. If you are sensitive to noise, then you should choose laminated glass.

4. The insulation strip should be made of nylon PA66, and the best one should be imported, so as to achieve the effects of heat insulation, environmental protection and energy saving more effectively and save energy by 20%-30%. Don’t be deceived by merchants with PVC insulation strips, which will become brittle after several insolations. The sealing strip should be made of EPDM, and the hardware fittings should be made of big brands. The miscellaneous hardware is not durable, and it may also cause safety hazards in the future.

Similarly, the ceramic tile industry is bottomless. For many novices in decoration, it is a difficult problem to choose suitable tiles. It is necessary not only to choose appropriate tile patterns and colors, but also to pay attention to the anti-sewage and anti-skid degree of tiles. Here, I would like to provide you with some suggestions on choosing tiles:

1. The tiles in the bathroom must have anti-slip performance. If the bathroom area is small, try to choose light-colored tiles as much as possible, otherwise the dark color will become more depressing and cramped. It is difficult to clean the ceramic tile with uneven surface, so you need to pay attention before buying it. In addition, there are differences in the performance and water absorption of floor tiles and wall tiles, so they must not be mixed, especially floor tiles should never be used on the wall.

2, the price quoted by the merchants is often inflated and may be tricky. The price of ceramic tiles can be cut at a discount of 30% according to the label price. Listen clearly whether the price refers to a brick or a square meter, so don’t be fooled. Ceramic tiles don’t have to be imported from abroad, and the quality of ceramic tiles in China is also very good. However, it is still necessary to identify the brand. It is recommended to choose Guangdong ceramic tiles produced by regular manufacturers.

3. When buying ceramic tiles, you must not plan the budget appropriately and just enough. Be sure to buy more. There will be loss in the process of paving, and the larger the tile size, the easier it will be. Don’t think that you can buy it after using it. The second batch of tiles purchased is very likely to have color difference with the first batch, which will cause the whole decoration effect to be significantly damaged.

As a commonly used decoration material for walls, the purchase of latex paint is a key move. Inferior latex paint will not only greatly affect the decoration effect, but also cause the content of harmful substances such as formaldehyde and phenol to exceed the standard, which directly threatens human health. So when we buy latex paint, we’d better pay attention to the following points:

1. When purchasing latex paint, be sure to look for the environmental protection certification mark-ten ring mark, and check the product inspection report. High-quality latex paint will not emit pungent smell, will not be layered after opening the cover, and has good leveling property. Brand products should be purchased, because they will strictly control the VOC content in the products.

2, there is no need to blindly pursue foreign latex paint, it is very likely to buy OEM products or "fake foreign goods" specially supplied for the China market. Many foreign first-line or big brands of latex paints have not yet entered the China market. Moreover, the quality of domestic latex paint purchased through formal channels is also good. As far as environmental protection is concerned, indoor latex paint has certain standards, but all those that can be formally listed meet the standards.

3. There will be unscrupulous merchants buying cans of imported latex paint to pour poor-quality latex paint or even water, and shoddy it. We need to keep our eyes open when shopping, and we must not blindly covet low prices. And while identifying the brand of latex paint, you have to be clear about which model it is, lest you mistakenly think that you are using big-name latex paint, but it is actually the worst one among brands. After all, latex paint is also divided into low-grade, medium-grade and high-grade.

The above tips on the selection of broken aluminum doors and windows, tiles and latex paint suggest that you collect them at will or forward them to friends who are undergoing renovation. After all, these three materials are particularly important in decoration.

Qijia’s indoor sister provides more decoration information, pays attention to me, sends a private letter to Xiaobian, and sends an electronic version of "99 pit avoidance preparations before decoration".

(The material comes from the Internet, so it is impossible to verify the true source. If there is any infringement, please contact Qijia Xiaobian directly to delete it. thank you )

In recent years, chronic diseases closely related to lifestyle have become the most important factors that plague health problems, such as the well-known "three highs". Starting from adjusting the lifestyle, we advocate that everyone has a healthy lifestyle. What do "three MINUS three health" mean respectively? What kind of influence does salt intake have on the body? … … Experts give corresponding explanations on this series of problems.

Video source: CCTV-1: Population.

　(Proofreading/Fan Lijun
Production/Zhao Yanling)

Each model has its own features and advantages. Choosing which model is best worth buying depends on your needs and budget. Here is a brief analysis of each model:1. Honda CR-V 2023, hybrid 2.0L two-wheel drive smart versionThis car is a gasoline-electric hybrid car. The guide price is 209,900, and the highest discount is 60,900. If you are looking for cost performance and high fuel economy, this car is a good choice.2. Honda CR-V 2023, hybrid 2.0L two-wheel drive Zhishang versionThe guide price of this car is 199,900, and the maximum discount is 60,900. If you want to buy a relatively low-priced hybrid car, this car can be considered.3. Honda CR-V 2023, hybrid 2.0L two-wheel drive Zhiyue versionThe guide price of this car is 219,900, and the maximum discount is 60,900. If you have high requirements for vehicle configuration, this car provides more comfort and technology configuration.4. Honda CR-V 2023, hybrid 2.0L two-wheel drive Zhiyao versionThe guide price of this car is 233,900, and the maximum discount is 60,900. If you need stronger power performance and four-wheel drive system, this car can meet your needs.5. Honda CR-V 2023, Hybrid 2.0L 4WD Smart EditionThe guide price of this car is 263,900, and the maximum discount is 60,900. If you have high requirements for the luxury and driving performance of the vehicle, this car is the best choice. To sum up, which Honda CR-V is the most worth buying depends on your needs and budget. It is recommended that you compare the configuration and price of each model according to your actual situation to make the most suitable choice for yourself.

City leaders concentrated on "one-day charity donation" activities.

Wu Shunze, Linsen Zhu, Li Feng, Lady Dai Pinghui and other on-site donations.

On the afternoon of September 29th, Wu Shunze, secretary of the Municipal Party Committee, Linsen Zhu, deputy secretary of the Municipal Party Committee and mayor, Li Feng, director of the Standing Committee of the Municipal People’s Congress, Ren Shunv, chairman of the CPPCC, Dai Pinghui, deputy secretary of the Municipal Party Committee and other city leaders attended the "Charity One-Day Donation" in Lishui City in 2025 and made donations on the spot.

In accordance with the requirements of "organizing according to law, launching at all levels, extensive participation, voluntary donation and encouraging dedication", the "Charity Donation Day" activity actively carries out charitable donations. Every citizen who proposes to participate in the activity voluntarily donates a day’s income, and the enterprise donates a sum of money. Party and government organs, institutions, social organizations and other institutions can donate part of the saved funds; Encourage qualified enterprises or social caring people to set up charitable assistance funds or set up title funds.

The "One-day Donation for Charity" activity in our city was restarted in 2021. Through unremitting efforts, a good atmosphere of "everyone is charitable and everyone participates in charity" has gradually formed. According to reports, in the "Charity One-Day Donation" activity in 2024, the city’s charity Federation received a total of 24.686 million yuan, and 1,673 institutions, enterprises and institutions and 121,400 cadres, workers and citizens participated in the donation activities. The activity lasted until October, covering the party and government organs at all levels in the city, enterprises and institutions, democratic parties, troops stationed in Li Province, subordinate units in Li Province, social organizations and people from all walks of life. Last year, the city’s charitable associations at all levels donated 131 million yuan in revenue and 135 million yuan in relief expenditure, benefiting more than 290,000 people in need and recipients.

Original title: "City leaders concentrated on" Charity One-Day Donation "Wu Shunze, Linsen Zhu Li Feng, Lady Dai Pinghui and other on-site donations"