Press conference site (photo by Huang Yuting)　

　　On August 27th, Jiangxi Provincial Government Information Office and Shangrao Municipal People’s Government jointly held a press conference of 2018 "Harvest China Damei Shangrao" Rural Tourism Culture Festival. Li Ruifeng, member of the Standing Committee of Shangrao Municipal Committee, introduced the first "Harvest China Damei Shangrao" in 2018. Wu Xiangyang, the village head of Qingling Village, issued an order to recruit rotating village heads globally. Zhou Qun, researcher of the Provincial Rural Social Development Bureau, Deng Zezhou, director of the Cultural Industry Division of the Provincial Department of Culture, Han Zhiyu, director of the Market Promotion Division of the Provincial Tourism Commission, Wang Chaoxi, inspector of Shangrao Municipal Committee, and You Shilin, deputy director of Shangrao Tourism Commission, attended the press conference and answered questions from reporters. Chen Huilong, director of the press release department of the provincial government information office, presided over the press conference.

　

Chen Huilong, Director of the Press Release Department of the Provincial Government Information Office (photo by Huang Yuting)　

Chen Huilong:

Dear journalists and friends,

　　Good morning everyone!

　　Welcome to the press conference of the provincial government information office. On June 21st, 2018, the State Council approved to set up the annual autumn equinox of the lunar calendar as "China Farmers Harvest Festival" from 2018. In order to celebrate the first Harvest Festival, Shangrao Municipal Party Committee and Municipal Government planned a series of activities in combination with the strategy of beautiful rural construction and rural revitalization. In order to let media friends know about the whole event, today we are very pleased to invite Mr. Li Ruifeng, member of the Standing Committee of Shangrao Municipal Committee, Ms. Zhou Qun, researcher of the Provincial Rural Social Development Bureau, Mr. Deng Zezhou, director of the Cultural Industry Division of the Provincial Department of Culture, Mr. Han Zhiyu, director of the Market Promotion Division of the Provincial Tourism Commission, Mr. Wang Chaoxi, inspector of Shangrao Municipal Committee, Mr. You Shilin, deputy director of Shangrao Tourism Commission, and Mr. Wu Xiangyang, head of Wuling Village, Wuyuan, and ask them to introduce the 2018 "Harvest China

　　Let’s ask Standing Committee Li to introduce the relevant situation first.

Li Ruifeng, member of the Standing Committee of Shangrao Municipal Committee (photo by Huang Yuting)　

Li Ruifeng:

Ladies and gentlemen, friends from the press,

　　Good morning everyone!

　　First of all, I would like to thank the provincial government information office for its strong support! Thank you for your busy schedule to attend today’s press conference! Next, I would like to introduce the relevant situation of the 2018 "Harvest China" (Shangrao) Rural Tourism and Culture Festival.

　　I. Background of activities

　　The 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization, which is an important decision made with a view to achieving the goal of "two hundred years" and conforming to the yearning of hundreds of millions of farmers for a better life. In this context, on June 21st this year, the State Council approved the establishment of the "China Farmers Harvest Festival", which attracted wide attention from all walks of life. We believe that this is a major opportunity to promote the integration of agriculture and tourism and promote rural revitalization. Therefore, we took the initiative to report to the Provincial Department of Agriculture, and applied to put Shangrao as the main venue for Jiangxi Province to celebrate the "China Farmers Harvest Festival" this year, and jointly held the first "Harvest China" rural tourism and culture festival. Our proposal has been strongly supported by the relevant departments directly under the provincial government. Today, the heads of the relevant departments of the Provincial Department of Culture and the Provincial Tourism Commission also attended today’s press conference as representatives of the organizers.

　　Developing rural tourism is a new engine for rural revitalization, an effective way to achieve agricultural efficiency, increase farmers’ income and green rural areas, and an important measure to win the battle against poverty and build a well-off society in an all-round way. Shangrao initiated the "Harvest China" Rural Tourism Culture Festival, which has three unique advantages.

　　First, Shangrao is the birthplace of rice culture in the world, and rice culture and farming civilization have a long history. In the 1960s, the world’s earliest rice cultural remains were discovered in Wannian Xianren Cave, which was more than 14,000 years ago, more than 5,000 years earlier than the rice cultural remains discovered in Hemudu, Zhejiang. In addition, the wise men of all dynasties have left behind a large number of masterpieces describing farming civilization and rural life in Shangrao, such as "Cha Sheng" Lu Yu wrote "The Book of Tea" in Shangrao, and in the Tang Dynasty Wang Jia wrote "The shadow of the mulberry leaves the spring club, and every family is intoxicated", and Xin Qiji even wrote a famous sentence "In the rice flowers, you can hear the frogs".

　　Secondly, Shangrao has the beautiful business card of Wuyuan, the most beautiful village in China, which has the first-Mover advantage in developing rural tourism. Wuyuan has a 5A and 12 4A-level scenic spots, and the county is still a 3A-level scenic spot, which is unique in China. This year, the only national rural tourism and holiday experimental zone in China was set up. In 2017, rural tourism in Shangrao received 55.35 million person-times, with a comprehensive income of 41.6 billion yuan.

　　Third, the construction of beautiful rural areas has achieved remarkable results, laying a solid foundation for the global development of rural tourism. A single flower does not make a spring.

　　Since last year, Shangrao Municipal Party Committee and Municipal Government have resolutely implemented the decision and arrangement of "sweeping all 80,000 villages in the province in four years" and vigorously promoted the construction of beautiful villages, which has completely changed the whole rural appearance. In 2017, Shangrao promoted the construction of 3,933 beautiful rural spots with high standards, and built 98 rural tourist spots above 3A level. It is planned to build another 3,742 in 2018, 3,191 in 2019 and 2017 in 2020. Through the beautiful rural construction, Shangrao City has taken another solid step in the implementation of the rural revitalization strategy. From February 6 to 7 this year, the provincial rural work conference and the site promotion meeting of new rural construction were held in Shangrao City. The achievements of Shangrao’s beautiful rural construction won unanimous praise from the delegates.

　　Based on Shangrao’s first-Mover advantage in developing rural tourism, in order to seize the favorable opportunity of setting up "China Farmers Harvest Festival" in the State Council, the municipal party committee and municipal government decided to hold the 2018 "Harvest China" (Shangrao) rural tourism culture festival after studying and reporting to the provincial government for approval.

　　Second, the content of the activity

　　This year’s Rural Tourism Culture Festival is jointly sponsored by Shangrao Municipal People’s Government, Jiangxi Provincial Department of Agriculture, Jiangxi Provincial Department of Culture and Jiangxi Provincial Tourism Development Committee, and jointly organized by Shangrao Municipal Committee of Agriculture and Industry, Shangrao Tourism Commission, Shangrao Agricultural Bureau, Shangrao Wenguang New Bureau, Shangrao County (city, district) people’s governments, Sanqingshan Management Committee, Shangrao Tourism Group, Wuyuan National Rural Tourism Holiday Experimental Zone Management Committee and Huaxi Group. The time is from September 22nd to December 31st.

　　The main content of this rural tourism culture festival can be summarized as "12385".

　　"1" is a goal. By holding the "Harvest China Damei Shangrao" rural tourism culture festival, the new image of Shangrao’s agriculture, countryside and farmers in the new era will be fully displayed, new connotation will be injected into "Damei Shangrao", a new brand will be created for rural tourism in Jiangxi, a new way of "rural tourism promoting rural revitalization" will be explored, the integration of beautiful rural construction and global tourism will be promoted, and Shangrao will become a demonstration and demonstration of domestic rural tourism and global tourism after two to three years of efforts.

　　"2" is just two slogans: "Harvest China Damei Shangrao" and "Revitalize the countryside and give priority to tourism".

　　"3" is three stages:

　　The first stage is the pre-heating stage (August 27-September 21). After today’s press conference, it will take nearly one month to organize the pre-heating publicity report.

　　The second stage is the main activity stage (September 22 -24), with activities such as "Damei Shangrao" rural tourism promotion meeting, opening ceremony, Daoxiang Music Festival, the first China rural tourism village head summit, "Damei Shangrao" harvest market, the establishment of Shangrao rural e-commerce alliance, the launching ceremony of Tmall flagship store and the Mid-Autumn Festival Moon-watching Carnival of "Village Songs in the Clouds".

　　The third stage is the theme month activity stage (from October 1st to December 30th). A theme is determined every month, and various colorful rural tourism activities are held in counties (cities, districts), making the fourth quarter of this year a veritable "Shangrao Rural Tourism Happy Season" and extending the popularity to 2019, which is connected with the "Rural Tourism New Year" activity.

　　In October, in order to welcome the National Day Golden Week, Poyang County will hold the Poyang Lake Lobster Festival and Hengfeng County will hold the first Shangrao Rural Tourism Food Competition. In November, Guangfeng District will jointly organize a series of activities such as "Ten thousand people taste Majiayu" with relevant units. In December, Poyang and yugan county will hold wintering migratory birds to shoot and watch and fish customs cultural activities.

　　"8" is eight theme activities, specifically:

　　(1) Press conference of 2018 "Harvest China Damei Shangrao" Rural Tourism Culture Festival

　　1. Time: Monday, August 27, 2018;

　　2. Venue: Held in Nanchang jointly with the Information Office of the provincial government.

　　3. Content: The organizing committee of 2018 "Harvest China" (Shangrao) Rural Tourism Culture Festival released news and answered reporters’ questions.

　　(II) 2018 "Harvest China Damei Shangrao" Rural Tourism Promotion Conference

　　1. Time: 18: 30-19: 30 on September 22, 2018;

　　2. Venue: Banquet Hall of Shangrao longtan lake Hotel;

　　3. Content: The promotion meeting will be divided into four chapters of rural tourism: beautiful scenery, beautiful accommodation, delicious food and beautiful customs, which will fully reflect the new image of Shangrao as a new agriculture, new countryside and new farmer in the new era. At the same time, the signing ceremony of cooperation between travel agencies and investors, the establishment ceremony of Shangrao rural e-commerce alliance and the launching ceremony of Tmall flagship store, a tourism specialty of "Damei Shangrao", will be held.

　　(III) Opening ceremony of the first "Harvest China Damei Shangrao" rural tourism culture festival in 2018.

　　1. Time: 9:00 am on September 23, 2018.

　　2. Venue: the main venue of Shangrao East Tourism and Culture Complex.

　　3. Content: The premiere of the documentary "Harvest China", the world premiere of the theme song "Harvest China", the performance of local cultural programs, the display of local folk customs and intangible culture, and the theme experience display of rural tourism resources and rural revitalization achievements in various counties (cities, districts).

　　(D) "Damei Shangrao" Harvest Market

　　1. Time: September 23rd-24th, 2018

　　2. Venue: the main venue of Shangrao East Tourism and Culture Complex.

　　3. Content: Harvest Market is an immersive experience area with the theme of "Celebrating Harvest". It will set up the main stage area, Shangrao Optimization Area, Wenchuang Market Area, Riverside Scenic Area, Harvest Catering Experience Area, Harvest Parent-child Experience Area and other immersive harvest theme cultural areas, so that citizens and tourists can experience and participate in the harvest.

　　The main stage area presents cultural performances of rural tourism and global tourism in Shangrao at different times according to the theme; Shangrao Preferred Area is organized by the governments of counties (cities, districts) to focus on displaying the harvest results; Wenchuang Market allows citizens and tourists to experience Shangrao’s unique intangible culture, cultural and creative products and tourist commodities. Riverside Scenic Area and Harvest Parent-child Experience Area will be the experience areas for citizens and tourists to experience Shangrao’s beautiful landscape and farming culture. Whether it is the exploration of rice seed origin, the experience of rice tools or the dragon boat race on the river, Shangrao citizens and national tourists will rediscover Shangrao’s hundreds of millions of years of beautiful landscape and the power of thousands of years of farming culture inheritance.

　　(V) 2018 First China "Village Revitalization and Tourism First" Village Head Summit

　　1. Time: the afternoon of September 23rd, 2018.

　　2. Location: Huangling, Wuyuan County

　　3. Content: It is planned to invite village heads and new farmers from Xiaogang Village in Anhui, Liangjiahe Village in Shaanxi, yuanjiacun Village in Xi ‘an, Shenshan Village in Jinggangshan, Anji Village in Zhejiang and Yuling Village in Wuyuan, as well as businessmen and farmers from Czech CK town, Japan, Australia and Taiwan Province to dissect the trend of rural tourism transformation and upgrading around the themes of "rural tourism and rural revitalization" and "IP strategy of rural tourism". Show the image of new farmers in China, advocate the establishment of "China Rural Tourism Village Chief Alliance", publish the Shangrao Declaration of China Rural Tourism Village Chief Summit, issue a call-up order for new farmers to return home to start businesses, form an international friendship village alliance, organize domestic and foreign institutional media and domestic and foreign self-media to actively participate, and strive to build Shangrao into the source of new ideas for rural tourism development in China, and understand the local China in the new era with the eyes of Shangrao.

　　(VI) "Harvest China" Daoxiang Concert

　　1. Time: the afternoon of September 23rd, 2018.

　　2. Location: Yaowan Scenic Area, Wuyuan County

　　3. Content: Take the opportunity of the first "China Farmers Harvest Festival" to launch Shangrao’s brand of "the birthplace of world rice culture" in the novel form of holding a concert in the rice fields, and listen to the sounds of nature in Shangrao’s rice fields with a small and beautiful wonderful music experience. The concert plans to set up three chapters of "Plowing, Reading and Pleasure", integrate domestic excellent music, recitation, dance and beauty, and tell the cultural story of "Harvest China and Beautiful Shangrao" in an international audio-visual way.

　　By cooperating with the first-class video content team in China, Daoxiang Concert provided high-quality graphic and audio-visual communication content of "Harvest China Damei Shangrao" to CCTV, major Internet platforms, mobile Internet platforms and provincial and municipal TV stations at the communication node of China Farmers Harvest Festival, making it a brand IP and beautiful business card for rural tourism in Shangrao.

　　(7) Mid-Autumn Festival Moon-watching Carnival of "Village Songs in the Clouds"

　　1. Time: the evening of September 24, 2018

　　2. Venue: the main venue of Shangrao Chengdong Tourism Complex

　　3. Content: This year’s Mid-Autumn Festival is closely connected with the Harvest Festival, and it is planned to show the brand-new features of new farmers and new countryside in Shangrao in the new era in the form of Mid-Autumn Party and citizen carnival. In addition to local cultural performances, Shangrao’s cultural experience of farming and reading, and traditional Mid-Autumn Festival games, the whole activity was combined with various online interactive forms, such as H5 WeChat solve riddles on the lanterns, audio-visual challenge and other new forms to attract young people’s attention and participation. With the help of Mid-Autumn Festival news hotspots, the brand-new features of Shangrao urban tourism and rural tourism will be fully displayed.

　　(VIII) "Five Hundred Actions" of rural tourism in Damei Shangrao

　　1. Time: September 22 -24, 2018

　　2. Location: Shangrao City

　　3. Content: Damei Shangrao Rural Tourism "500 Action" is an innovative plan for rural tourism development combined with Shangrao’s reality. Specifically:

　　First, 100 travel agencies entered Shangrao: representatives of 100 travel agencies from all over the country were invited through Jiangxi Tourism Commission, Shangrao Tourism Commission, Shangrao Tourism Group and National Provincial State-owned Tourism Alliance to inspect the new rural tourism routes in Shangrao and discuss cooperation during the meeting.

　　Second, 100 village heads went to Shangrao: well-known village heads from China in New Era in Xiaogang Village in Anhui, Liangjiahe Village in Shaanxi, yuanjiacun in Xi ‘an, Shenshan Village in Jinggangshan and Anji in Zhejiang, as well as rural tourists and farmers from Czech CK town, Japan, Australia and other countries and Taiwan Province were invited to investigate and discuss rural tourism.

　　Third, hundreds of media enter Shangrao: invite hundreds of online new media and traditional media resources at home and abroad to carry out the external display and promotion of Shangrao tourism products and services through the Tourism Festival. Through interviews, reports, travel notes, as well as words, pictures, videos and other means, we will vigorously promote the new features of rural tourism in Shangrao.　

　　Fourth, hundreds of rural e-commerce companies entered Shangrao: it is planned to invite merchants from major e-commerce companies on Alibaba, Taobao and Tmall e-commerce platforms to participate in tourism festivals and supporting activities. Docking and communication with Shangrao agriculture, tourism and other industries and enterprises. Build a network sales platform for agricultural and sideline products, tourism and leisure industries, and expand e-commerce trading channels, so that Shangrao’s rich tourist specialties have heard of e-commerce procurement and flew to thousands of households.

　　Fifthly, hundreds of rural tourism investors and partners will enter Shangrao: it is planned to invite large domestic and foreign tourism investment companies to inspect, dock and negotiate with Shangrao’s tourism, agriculture, health care and other related industries, build a platform for capital going to the countryside, and promote the development of rural tourism.　

　　"5" means "five platforms":

　　This year’s Rural Tourism Culture Festival will strive to build "five platforms", namely, a platform to promote new rural tourism routes, a platform to talk about new rural tourism ideas, a platform to promote the development of rural e-commerce, a platform to promote capital to the countryside to talk about cooperation, and a platform to show new features of rural development.

　　Third, the characteristics of activities

　　This year’s rural tourism culture festival is rich in content and has many highlights, and has the following characteristics.

　　First, the timing is important and unique. The State Council approved the establishment of "China Farmers Harvest Festival", which greatly mobilized the enthusiasm, initiative and creativity of hundreds of millions of farmers and enhanced their sense of honor, happiness and acquisition. As a new symbol of tourism culture, it will be widely concerned by all walks of life. It is understood that many places in China are planning to hold activities to celebrate the first China Farmers Harvest Festival. Jiangxi is a big agricultural province, and Shangrao is the leading place of rural tourism in China. The first "China Farmers Harvest Festival" is a position that cannot be missed, and it must make a loud voice in Jiangxi. It is understood that at present, there are many farmers’ celebrations on September 23rd, but there are few rural tourism festivals at the same time, which can highlight our new mode and new path of developing rural tourism and boosting rural revitalization.

　　Second, it is grand in scale and the first time in the province. This year’s Rural Tourism Culture Festival is jointly sponsored by Shangrao Municipal People’s Government, Jiangxi Provincial Department of Agriculture, Jiangxi Provincial Department of Culture and Jiangxi Provincial Tourism Development Committee. All counties (urban areas) in a district and city participate, with a main venue (Shangrao city level) and 12 sub-venues (12 counties and districts in Shangrao), which is the first time in the province. Shangrao attaches great importance to it, and has set up an activity organizing committee with Ma Chengzu, secretary of the municipal party committee, as the first director, and Xie Laifa, deputy secretary of the municipal party committee and mayor as the director. By mobilizing the strength of the whole city, Shangrao strives to make 2018 "Harvest China" (Shangrao) Rural Tourism Culture Festival an influential rural tourism brand and case in China.

　　Third, the time span is long and the content is bright. This rural tourism culture festival is a celebration of farmers’ harvest festival, Mid-Autumn Festival and National Day, and runs through the fourth quarter. From today’s press conference to the end of the year, the activities are mainly divided into three stages. The first stage is the pre-heating stage, the second stage is the main activity stage (September 22 -24), and the third stage is the theme month activity stage. From October to the end of the year, various colorful rural tourism activities are held in counties (cities, districts). In terms of content, there are 8 theme activities, and Jonathan Lee and others will attend the Daoxiang Concert. In addition, there are more than a dozen theme month activities (lobster festival, rural food contest, rural e-commerce alliance, etc.), which can be said to have many bright spots and colorful.

　　The above is the main content of this rural tourism culture festival. Thank you for your strong support. Let’s look forward to the complete success of the 2018 "Harvest China Damei Shangrao" Rural Tourism Culture Festival!

Chen Huilong:Thank you for your introduction! In order to encourage more people to participate in the development and future of Qiling, Wu Xiangyang, the current village head of Qiling Village, will issue a global recruitment order here today. Let’s ask the village head of Wu Xiangyang to issue a recruitment order.

Wu Xiangyang, the head of Yuling Village (photo by Huang Yuting)

Wu Xiangyang:

　　In order to encourage more people to support Wuyuan’s poverty alleviation through tourism, on August 27th, Qingling Ancient Village launched the global recruitment of the rotating "village head" of Wuyuan, the most beautiful village in China.

　　The ancient village of Qiling has invested 1 billion yuan to create a unique agricultural custom landscape in autumn drying in Qiling, the first protection model of ancient villages in China, and partial relocation and resettlement tourism to help the poor.

　　Through global selection, every "village head" may come from across the border to make suggestions for the tourism development and the protection of ancient villages in Wuyuan. The precision poverty alleviation tourism project will better promote the local economic development through industrial poverty alleviation and industry poverty alleviation. I hope that every "village head" will leave a "glorious achievement".

　　Whose policy agenda will stand out? Who will be the first rotating "village head"?

　　As long as you have a 2-3-day holiday, certain social resources, and a charity to help the poor, make sure to do something meaningful for the village during your term of office.

　　During your tenure as the "village head" of Qingling Tourism, you will enjoy at least these five preferential treatments:

　　1. A beautiful and comfortable old house;

　　2. An assistant with both face value and talent;

　　3. Ad hoc "village visits" to listen to social conditions and public opinion;

　　4. Live broadcast on the all-media platform, the ancient village is a hot spot in the world, and you are the focus of the ancient village;

　　5. After leaving office with honor, the "Village Head Wall" will record your fame and keep it forever;

Chen Huilong:Thanks to Wu Cunchang for his release. Let’s enter the question session. Please raise your hand and introduce your news organization. thank you

Jiangxi Satellite TV reporter (photo by Huang Yuting)

Jiangxi Satellite TV reporter:What is the specific significance of this harvest festival in boosting rural revitalization? What kind of influence will it bring to farmers in Shangrao?

Li Ruifeng:We also mentioned the significance of this event release when it was released earlier.

　　"China Farmers Harvest Festival", as a new symbol of tourism culture, has greatly mobilized the enthusiasm, initiative and creativity of hundreds of millions of farmers, and enhanced their sense of honor, happiness and acquisition.

　　Shangrao has jurisdiction over 12 counties and cities and Sanqingshan Mountain. There are many beautiful rural tourist spots, and rural tourism is unique in the country. In particular, Wuyuan, the most beautiful rural area, has become a national benchmark, and Qiling has also become a model for rural revitalization with a unique "symbol of basking in autumn". Developing rural tourism is a main line of Shangrao tourism development, which is of great significance to increase farmers’ production and income, get rid of poverty and get rich, and promote rural revitalization and development. Relying on the holding of "Harvest China" (Shangrao) Rural Tourism Culture Festival will further promote the development of rural tourism in Shangrao’s jurisdiction, inject new connotation into "Great Beauty Shangrao", create a new brand for rural tourism in Jiangxi, explore a new way of "rural tourism promoting rural revitalization", and promote the formation of a strong atmosphere of flowers in beautiful villages. Holding this series with local characteristics will further enrich the material and cultural life of farmers, show the spiritual outlook of new farmers in the new era, and meet the new needs of hundreds of millions of farmers for a better life.

　　With the prosperity of rural tourism, the employment opportunities of farmers will naturally increase. Farmers can sell their own green agricultural products at their doorsteps, set up homestays and open restaurants, and actually enjoy the dividend of tourism development without leaving home.

Jiangxi Tourism Channel reporter (photo by Huang Yuting)

Jiangxi Tourism Channel reporter:What agricultural products have been harvested in the Farmers Harvest Festival? What agricultural products can we buy at the harvest festival?

You Shilin, Deputy Director of Shangrao Tourism Commission (photo by Huang Yuting)

You Shilin:"China Farmers Harvest Festival" is an exclusive festival for farmers. To realize farmers’ festival and farmers’ joy, this activity is based on farmers and rural tourism. Spring planting and autumn harvest, Chunhua Qiushi, and the autumn equinox season are fruitful, which can best reflect the bumper harvest. Shangrao is a famous land of fish and rice. The reputation of beautiful fish in Poyang and Gong Mi fragrance for thousands of years has been long since ancient times. Xin Qiji’s description of rice flowers and flowers means a good harvest, and listening to frogs is exactly Shangrao. Autumn is crisp, which is not only an important season for autumn harvest, autumn ploughing and autumn planting, but also a good time for rice fragrance, crab fat and chrysanthemum yellow, and autumn scenery. Therefore, we set up the "Damei Shangrao" harvest market in the main part of the event, where tourists and citizens can buy agricultural products, local products and handicrafts from 12 counties (cities, districts) and Sanqingshan in Shangrao. For example, the fishing production of Poyang Lake, Gong Mi for ten thousand years, dried peppers and so on. In the sub-venues in Shangrao, you can also participate in the activities to experience local folk cultural performances, unique skills, and taste the special food of farmhouse music.

　　Farmers’ Harvest Festival is not only the harvest of agricultural products, but also the mobilization and gathering of resources from all sides, enhancing farmers’ enthusiasm and confidence in revitalizing the countryside, promoting the overall revitalization of the countryside, making farmers a promising industry and an attractive occupation, and making the vast beautiful countryside a harvest for beautiful homeland, which lives and works in peace and contentment. By vigorously developing rural "tourism+",we will gather together to tackle poverty and implement the strategy of rural revitalization, and promote the majestic power of "rural tourism promotes rural revitalization".

Jiangxi Pictorial Newspaper reporter (photo by Huang Yuting)

Jiangxi Pictorial Newspaper reporter:The theme activity stage just mentioned will be held in Shangrao from October to December. So what other series of activities are there?

Li Ruifeng:Our theme activities will be held from October 1st to December 30th, and a theme will be determined every month to hold various colorful rural tourism activities in counties (cities, districts). In October, in order to welcome the National Day Golden Week, Hengfeng County will hold the first Shangrao Rural Tourism Food Competition and other activities. Lead Mountain will hold Jiangxi Wuyishan Black Tea Culture Festival to spread Jiangxi Wuyishan black tea culture. From September to December, Guangfeng District will hold a series of activities around the Harvest Festival, such as the Songfeng Taro Banquet in Shidu Village, Songfeng Township in October, the "Ten Thousand People Taste Majiayu" in November, and the Hengshan Food Festival and Xiaofeng Killing Pig Rice in December. Wuyuan Huangling Scenic Area carried out a feast of picking chrysanthemums in Chongyang to enjoy the autumn sun, taking photos of Hongfeng to welcome the winter and dancing back to Qingfeng. Poyang and yugan county will hold wintering migratory birds to shoot and watch and fish customs cultural activities.

　　Around the local characteristic culture, a series of activities were carried out to celebrate the Farmers’ Harvest Festival, making the fourth quarter of this year a veritable "Shangrao Rural Tourism Happy Season", extending the popularity to 2019, and connecting with the activities of "Rural Tourism for the New Year".

　　In addition, there are many activities here, so I won’t list them one by one. Media friends and tourists can pay attention to our tourism dynamics in Shangrao and learn about the preview and progress of the activities.

Chen Huilong:Because of the time, that’s all for answering reporters’ questions. Thank you again for the leaders, guests, journalists and friends, and welcome you to continue to pay attention to the follow-up progress of the 2018 "Harvest China" (Shangrao) Rural Tourism and Culture Festival. Shangrao Tourism Commission has issued news materials, and journalists and friends are welcome to download and view them. If you have any questions, you can consult, communicate or interview after the meeting.

　　This concludes today’s press conference. Thank you!

　　?　On November 30, 1940, the Japanese government announced its recognition of Wang Jingwei’s regime.

　　Seventy-eight years ago, on November 30, 1940, the Japanese government announced its recognition of Wang Jingwei’s regime. Wang Ching-wei’s regime refers to the "National Government of the Republic of China" which was ruled in Nanking from 1940 to 1945 with Wang Zhaoming as acting chairman and premier of the National Government and Zhou Fohai and Li Shiqun as main members. Because the National Government of the Republic of China, which had moved its capital to Chongqing at that time, did not recognize Wang Jingwei’s positions as the National Government and the Executive Dean, it was often called the Wang Puppet Government, while Japan called it the Nanjing National Government.

　　?　On November 30th, 1949, China People’s Liberation Army liberated Chongqing.

　　Sixty-nine years ago, on November 30, 1949 (October 11 of the lunar calendar), the People’s Liberation Army (PLA), which advanced to Chongqing, seized Jiangjin, Shunjiangchang, Yudong Town, NanWenquan Town and Mudong Town on the south bank of the Yangtze River, seized victory and crossed the Yangtze River from the above places, and liberated Chongqing in the afternoon. One of the enemy fighters fled to the west, and our army was chasing down. When the People’s Liberation Army entered Chongqing, the people lined the streets to welcome it.

　　?　On November 30, 1979, the Organization Department of the Central Committee of the Communist Party of China issued the "Notice on Dealing with the Examination of Materials by Cadres in the Cultural Revolution Movement"

　　Thirty-nine years ago, on November 30, 1979, the Organization Department of the Central Committee of the Communist Party of China issued the Notice on Handling the Problems of Censorship of Materials by Cadres in the Cultural Revolution: During the Cultural Revolution, Lin Biao and the Gang of Four created a large number of unjust, false and misjudged cases, and about 2 million cadres nationwide put on file for examination. This part of the materials for reviewing cadres are mostly infinite and slandered. Party organizations at all levels should carefully clean up these materials.

　　?　On November 30, 1984, the International Liaison Department of the CPC Central Committee held its first press conference.

　　Thirty-four years ago, on November 30, 1984, the International Liaison Department of the CPC Central Committee held its first press conference to introduce the situation of the International Liaison Department of the CPC Central Committee to Chinese and foreign journalists. The spokesman said: the Communist Party of China (CPC) has established various forms of friendly ties with more than 150 foreign political parties, including communist party, the Socialist Party, the Social Democratic Party and the Labour Party, as well as friendly political parties in Asia, Africa and Latin America. The Central Committee of the Communist Party of China’s external liaison work is mainly the responsibility of the International Liaison Department.

　　?　On November 30, 1986, the first public opinion research institution in China was established.

　　Thirty-two years ago, on November 30, 1986, the first specialized public opinion research institution in China, the Institute of Public Opinion of China Renmin University, was established in Beijing, with Professor Gan Xifen as its director.

　　?　On November 30, 1993, China STD and AIDS Prevention Association was established.

　　Twenty-five years ago, on November 30th, 1993 (October 17th of the lunar calendar), the China Association for the Prevention and Treatment of Sexually Transmitted Diseases and AIDS was established in Beijing. The task of this association is to assist the government to organize people from all walks of life to actively participate in the prevention and treatment of sexually transmitted diseases and AIDS, health education, information exchange, research and academic exchanges at home and abroad within the norms of the Constitution and relevant laws and regulations. Professor Chen Minzhang, Minister of Health, served as honorary president, and Professor Qian Xinzhong, President of China Global STD and AIDS Foundation, served as president.

　　?　On November 30, 1994, the Regulations of Beijing Municipality on Strictly Restricting Dog Raising was promulgated.

　　Twenty-four years ago, on November 30, 1994, there was a legal statement about raising dogs in Beijing. Beijing’s strict dog-raising regulations were passed by 43 votes today after a difficult legislative process. At this point, the right and wrong "dog topic", which affects millions of citizens in Beijing, finally has a legal statement.

　　?　On November 30, 2009, Beijing Capital International Airport became the largest airport in Asia.

　　Nine years ago, on November 30, 2009, the passenger throughput of Beijing Capital International Airport exceeded 60 million, making it the largest airport in Asia.

　　?　On November 30, 2011, 9 people were killed in a No.4 fire at a hawker stall in Garden Street, Mong Kok, Hong Kong.

　　Seven years ago, on November 30, 2011, a No.4 fire broke out at a hawker stall in Garden Street, Mong Kok, Hong Kong, killing 9 people and injuring 24 others. The injured were sent to three hospitals for treatment, and four of them were seriously injured. Donald Tsang, Chief Executive of the Hong Kong Special Administrative Region, visited the fire victims at Guanghua Hospital on 30th to express his condolences.

　　?　On November 30, 2016, the "Twenty-four Solar Terms" was officially listed in the UNESCO representative list of human intangible cultural heritage.

　　Two years ago, on November 30, 2016, the 24 solar terms were officially listed in the UNESCO representative list of intangible cultural heritage of mankind. In the international meteorological field, the 24 solar terms are known as "the fifth invention of China".

　　?　On November 30, 1609, Galileo first observed the moon through a telescope.

　　409 years ago, on November 30th, 1609, Galileo created the astronomical telescope (later called galileo telescope) and used it to observe celestial bodies. He discovered the unevenness on the surface of the moon and drew the first map of the moon by himself.

　　?　On November 30th, 1782, the American War of Independence ended.

　　236 years ago, on November 30, 1782, representatives of the United States and Britain signed a preliminary armistice treaty in Paris, and the American War of Independence ended.

　　?　November 30, 1853 Crimean War: Russian navy gains the right to control the Black Sea.

　　165 years ago, on November 30, 1853, the Russian sub-fleet led by Russian vice admiral Nakhimov suddenly attacked the Turkish naval base Sinop on the south bank of the Black Sea, defeated the Turkish sub-fleet, and Russia gained the right to control the Black Sea, intensifying the contradiction with Britain and France.

　　?　On November 30, 1864, the naval battle of Sinop broke out.

　　154 years ago, on November 30, 1864, the naval battle of Sinop broke out. On that day, Russian vice admiral Nakhimov led the Russian sub-fleet (with 6 battleships and 2 escort ships, with a total of 720 guns) and quickly broke into the port of Sinop where the Ottoman Turkish sub-fleet (with 7 escort ships and 5 cruise ships) anchored. The Turkish fleet was sunk except for a cruise ship, with more than 3,000 casualties. The commander of the fleet was captured, and the Russian fleet was only killed by 37 people. Sinop naval battle became the last important naval battle in the sailing age.

　　?　On November 30, 1924, man first transmitted a picture across the Atlantic Ocean by radio waves.

　　94 years ago, on November 30, 1924, man first transmitted a picture across the Atlantic Ocean by radio waves.

　　?　On November 30th, 1936, the Crystal Palace in London, England was burned in a fire.

　　Eighty-two years ago, on November 30th, 1936, a disaster struck the Crystal Palace in London, England. Within a few hours, the flame swallowed up all the things erected for the great British Empire and the dreams of countless people for the Crystal Palace. In the process of destruction, British residents could look at the fire from miles away, and even the night sky became bright in the nearby area.

　　?　On November 30th, 1939, the war between the Soviet Union and Finland broke out.

　　79 years ago, on November 30, 1939 (October 20 of the lunar calendar), the war between the Soviet Union and Finland broke out.

　　?　On November 30, 1941, the British launched an offensive in Libya to cut off the enemy supply line.

　　Seventy-seven years ago, on November 30, 1941 (October 12 of the lunar calendar), the British launched an offensive in Libya to cut off the enemy supply line. The British attack separated this important coastal highway that connects Benghazi and Tripoli for hundreds of miles. Since many Italian ships were sunk in the Mediterranean Sea, it has become more and more difficult to supply logistics. With the advance of British troops, the possibility of encirclement of Axis forces in eastern cyrenaica has increased.

　　?　On November 30, 1960, the Toledo air crash in 1960 killed all the members of the St. Louis football team.

　　Fifty-eight years ago, on November 30, 1960, a plane crash occurred near Toledo, Spain, killing all the members of the St. Louis football team.

　　?　On November 30, 1962, Wu Dan, a Burmese, was elected Secretary-General of the United Nations.

　　Fifty-six years ago, on November 30, 1962, the United Nations General Assembly decided to appoint Wu Dan, a Burmese, as the Secretary-General of the United Nations. Wu Dan is the third UN Secretary-General and the first UN Secretary-General from Asia.

　　?　On November 30, 1966, the African country Barbados broke away from British colonial rule.

　　Fifty-two years ago, on November 30, 1966, Barbados, an African country, broke away from British colonial rule, declared its independence and became a member of the Commonwealth.

　　?　On November 30, 1969, the Meilai village massacre in the Vietnam War was exposed.

　　49 years ago, on November 30, 1969, a scandal that had been circulating for 20 months came from a small village in South Vietnam called Mylai. It is said that 567 local residents were massacred by a row of American troops. Survivors said that many of the victims were women and children, and some children were only two years old. Lieutenant William Kelly is the platoon leader of this platoon. He has been involved in this murder case that killed hundreds of people. He will be charged with murder and tried by a military court. If proved guilty, he will be executed.

　　?　On November 30th, 1991, the first World Women’s Football Championship ended.

　　Twenty-seven years ago, on the evening of November 30, 1991, the first World Women’s Football Championship came to a grand end in Tianhe Stadium, Guangzhou. In the championship battle held in the evening, both the United States and Norway played an imposing manner, attacking each other, and fighting fast against each other, and the games were brilliant. In the end, the United States won by 2: 1 and won the glittering Champions League. Norway finished second.

　　?　On November 30th, 2006, Microsoft released Windows Vista worldwide.

　　Twelve years ago, on November 30th, 2006, Microsoft released Windows Vista globally.

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　Innovation is the first driving force for development. Driving high-quality development with scientific and technological innovation is the key to implementing the new development concept and solving the outstanding contradictions and problems in current economic development, and it is also an important starting point for accelerating the transformation of development mode, optimizing economic structure and transforming growth momentum. Top-level design should be strengthened to create a good ecological environment for scientific and technological innovation; Promote the deep application of big data technology, promote the development of intelligent manufacturing with technological innovation, and adhere to the combination of technological innovation and industrial development, thus promoting the deep integration of technological innovation and the real economy; Guide scientific and technological innovation with the development concept of innovation, coordination, green, openness and sharing.

　　高质量发展是满足人民日益增长的美好生活需要的发展，也是创新成为主要驱动力的发展。推动高质量发展是当前和今后一个时期确定发展思路、制定经济政策、实施宏观调控的根本要求。习近平同志强调，“科技创新是核心，抓住了科技创新就抓住了牵动我国发展全局的牛鼻子”。以科技创新驱动高质量发展，是贯彻新发展理念、破解当前经济发展中突出矛盾和问题的关键，也是加快转变发展方式、优化经济结构、转换增长动力的重要抓手，正在为经济发展注入新动力。我们要深化改革、破解难题，为实现建设世界科技强国的奋斗目标营造良好环境、提供制度保障，以科技创新驱动高质量发展。

　　营造良好科技创新生态环境

　　进入新时代，我国发展环境和条件发生了深刻变化，国内需求结构和消费结构快速升级，人民日益增长的美好生活需要对供给质量和水平提出了更高要求。习近平同志指出，“要推动以科技创新为核心的全面创新”“增强科技进步对经济增长的贡献度，形成新的增长动力源泉，推动经济持续健康发展”。为此，应加强顶层设计，为科技创新营造良好生态环境，让科技人才的创造活力竞相迸发。

　　In-depth implementation of the talent priority development strategy. Talent is the first resource of scientific and technological innovation, and it is also the most active and positive factor in innovation activities. Without the support of a strong talent team, scientific and technological innovation is water without a source and a tree without a foundation. In accordance with the requirements of high-quality development, we should implement the strategy of giving priority to talent development, deepen the reform of the system and mechanism of talent development, strengthen the construction of talent team, and make good use of live talents. Therefore, we should establish and improve the talent management mechanism that meets the requirements and laws of scientific and technological innovation; Deepen the reform of educational system, innovate educational methods and improve the quality and level of personnel training; Guided by the national development goals and the development goals of science and technology itself, we will improve the talent evaluation system, establish and improve the evaluation system of scientific and technological talents oriented by innovation ability, quality and contribution, and provide a broad space for outstanding talents to display their talents.

　　Optimize and innovate the market environment. Enterprises are the main body of technological innovation. In recent years, although the dominant position of enterprise innovation has been strengthened, it also faces problems such as insufficient innovation power and lack of innovation resources. We should release the innovation vitality of enterprises through measures such as decentralization and decentralization, and encourage enterprises to innovate boldly and bravely; Standardize government functions through deepening reform, improve a fair market environment, and give play to the leading role of innovative enterprises; Increase policy support, optimize services and promote the deep integration of Industry-University-Research; Sort out and summarize a number of good ideas, methods and experiences tried out in science and technology demonstration areas and pilot projects, and promote their implementation in a wider scope.

　　Improve the evaluation system of scientific and technological innovation. While strengthening personnel training and optimizing the innovation market environment, we should improve the evaluation system of scientific and technological innovation, especially the evaluation system of high-quality development driven by scientific and technological innovation. For example, build an index system that can reflect input and output, quality and efficiency, basic motivation, people’s livelihood and welfare, economic risks and other fields, and give play to the important role of scientific and technological progress in high-quality development; Establish a standard system in which the government participates in design and the market forms independently, so as to provide technical reference for high-quality development; Draw lessons from international experience, design a standard statistical classification system, improve the sharing mechanism of statistical data, and vigorously improve statistical ability and service quality.

　　Form a cultural atmosphere that encourages innovation. Constantly promoting scientific and technological innovation requires not only that the innovation subject must have certain innovation quality, but also that a cultural atmosphere to encourage innovation should be formed. The cultural atmosphere of encouraging innovation is conducive to stimulating the innovation vitality of innovation subjects. We should actively create a relaxed and tolerant cultural atmosphere, advocate being the first and daring to create in the whole society, advocate encouraging innovation and tolerating failure, and protect and mobilize the enthusiasm, initiative and creativity of innovative subjects.

　　Promote the deep integration of scientific and technological innovation and the real economy

　　Revitalizing the real economy is the fundamental requirement for building a modern economic system and achieving high-quality development. The report of the 19th National Congress of the Communist Party of China pointed out that "to build a modern economic system, we must focus on the real economy" and stressed the need to "promote the deep integration of the Internet, big data, artificial intelligence and the real economy". At present, a new generation of information technology, represented by the Internet, big data and artificial intelligence, is developing vigorously, giving birth to new industries, new formats and new models, which have a great and far-reaching impact on economic development, social progress and people’s lives. To drive high-quality development with scientific and technological innovation, we must promote the deep integration of scientific and technological innovation and the real economy.

　　Promote the in-depth application of big data technology. With the convergence of information technology and human production and life, global data presents the characteristics of explosive growth and massive aggregation. The depth and wide application of big data technology is conducive to eliminating the "island phenomenon" in scientific and technological innovation and further forming a new situation of information sharing and benign interaction in all aspects, links and channels. Relying on big data technology to establish a corresponding technology sharing database and encourage different subjects such as universities, research institutes and enterprises to realize technology sharing is conducive to promoting the deep application of big data technology in scientific and technological innovation and its deep integration with the real economy, and accelerating the process of innovation and development.

　　Promoting the development of intelligent manufacturing with scientific and technological innovation. As the main body of the real economy, manufacturing industry is the foundation of building a country and strengthening a country, and it is the main force to promote industrialization and modernization, which determines a country’s comprehensive strength and international competitiveness. As the largest manufacturing country, China should take intelligent manufacturing as the main direction, promote scientific and technological innovation, especially the deep integration of artificial intelligence and manufacturing industry, promote the digitalization, networking and intelligence of China’s manufacturing industry, move towards the high end of the global value chain, and consolidate the foundation of building a manufacturing power.

　　Adhere to the combination of scientific and technological innovation and industrial development. Promoting the transformation of scientific and technological innovation achievements is one of the important tasks to implement the innovation-driven development strategy, and it is also the key link to promote the close combination of science and technology and economy and drive high-quality development with scientific and technological innovation. We should give full play to the main role of enterprises in innovation, cultivate a number of innovative enterprises with outstanding core technical capabilities, strong integrated innovation capabilities and leading the development of important industries, and promote the real matching of scientific and technological innovation achievements with industrial chains; Accelerate the deep integration of scientific and technological innovation with the real economy, improve the integration mechanism, improve the integrated innovation mechanism of Industry-University-Research with enterprises as the main body, and support enterprises to take the lead in implementing major scientific and technological projects; Promote the transformation and upgrading of national high-tech zones in the direction of developing high technology and cultivating new industries, carry out regional comprehensive innovation reform experiments, build innovative provinces and cities, cultivate emerging industrial clusters and growth poles, and enhance the radiation-driven function of innovation and development.

　　把握科技创新的科学理念

　　习近平同志指出：“当今世界，新科技革命和全球产业变革正在孕育兴起，新技术突破加速带动产业变革，对世界经济结构和竞争格局产生了重大影响。”这要求我们在推动科技创新时必须树立科学理念、把握时代脉搏，抓住机遇实现我国整体科技水平从跟跑向并行、领跑的战略性转变，进一步发挥科技创新对高质量发展的驱动作用。创新、协调、绿色、开放、共享的发展理念是实现我国发展全局深刻变革的科学指引，也是以科技创新驱动高质量发展的科学指引。

　　以实现创新发展为目标推动科技创新。创新是引领发展的第一动力，科技创新是发挥创新第一动力作用的重要支撑。要培育发展新动力，构建促进创新的体制机制，优化劳动力、资本、土地、技术、管理等要素配置，激发创新创业活力，推动新技术、新产业、新业态蓬勃发展。深入研究和解决经济发展中的科技瓶颈问题，围绕促进转方式调结构、建设现代产业体系、培育战略性新兴产业、发展现代服务业等方面的需求推动科技成果转移转化，推动产业和产品向价值链中高端跃升，塑造更多依靠创新驱动、更多发挥先发优势的引领型发展。

　　Promoting scientific and technological innovation with the goal of achieving coordinated development. Coordinated development is an important feature of high-quality development and an inherent requirement and an important goal to promote scientific and technological innovation. Adhering to the concept of coordinated development in scientific and technological innovation, on the one hand, we should promote the coordinated development of scientific and technological innovation itself, strengthen the construction of national innovation system, focus on solving key core technical problems, fill technical shortcomings, further tap the potential of scientific and technological innovation on the basis of consolidating the original technological advantages, and enhance the stamina of scientific and technological innovation. On the other hand, giving play to the positive role of scientific and technological innovation in promoting the coordinated development of economy and society and urban and rural areas will provide strong support for promoting the simultaneous development of new industrialization, informationization, urbanization and agricultural modernization.

　　Promoting scientific and technological innovation with the goal of realizing green development. "Lucid waters and lush mountains are invaluable assets". Green development is the proper meaning of high-quality development, and green technological innovation is an important driving force for green development. Scientific and technological innovation should give full play to the supporting role of green development, promote interdisciplinary integration, and carry out green and low-carbon technology research; Build a market-oriented green technology innovation system and strengthen the green management of product life cycle; Vigorously develop energy-saving and environmental protection industries, clean production industries and clean energy industries to boost high-quality economic development.

　　Promoting scientific and technological innovation with the goal of realizing open development. Facing the great opportunity of the new round of scientific and technological revolution and industrial transformation, promoting scientific and technological innovation should proceed from the requirements of China’s high-quality development, strengthen independent innovation, integrate and make good use of global innovation resources, and grasp the initiative and discourse power in some frontier fields. Actively carry out international exchanges and cooperation, deeply participate in global scientific and technological innovation governance, actively set global innovation issues, actively participate in the formulation of major international scientific and technological cooperation rules, and jointly address global challenges such as food security, energy security, environmental pollution, climate change and public health.

　　Promoting scientific and technological innovation with the goal of achieving shared development. It is the value orientation that scientific and technological innovation needs to uphold to let people share the fruits of reform and development and meet people’s needs for a better life. Scientific and technological innovation should adhere to the people-centered, promote the wide application of scientific and technological innovation achievements in the construction of economic, political, cultural, social and ecological civilization, meet the needs of people’s better life to the greatest extent, and better promote the all-round development of people and social progress. (Guo Guangsheng, Ren Xiaogang)

The picture shows children experiencing popular science projects in Ningxia Science and Technology Museum. Xinhua News Agency reporter Wang Peng photo

　　◎ Our reporter Shi Shi

　　"Massage acupoints can reverse myopia", "Turn the eyeball and focus alternately with far and near distance, and reduce the degree" and "The training method of pilot’s vision recovery is open" … … Not long ago, a series of short videos of "myopia dropped from 800 degrees to 100 degrees" were posted on the internet, and some social media accounts demonstrated various methods of "restoring vision" under the guise of medical science. Subsequent investigations by authoritative organizations show that the content of online transmission seems to be well-organized, but in fact it is purely pseudo-popular science.

　　The popular science content spread all over the Internet is a powerful embodiment of universal technology. However, some "parallel imports" and "rumors" are full of them, making some works under the banner of popular science become "traffic passwords" to win attention. Why does pseudo-popular science always have living space? How to correct the "deviation" of pseudo-popular science? The reporter interviewed relevant experts.

　　The quality of online popular science is uneven.

　　In recent years, we often see a large number of articles or videos that have been forwarded in the WeChat circle of friends, claiming "scientific research shows" and "expert disclosure". The publishing accounts of these contents are aimed at earning traffic, blindly chasing hot topics, and accompanied by novelty-seeking copywriting, which is contrary to the professionalism and authority of popular science.

　　Which fields are more likely to produce pseudo-popular science? Yuan Rubing, an associate researcher at Beijing Academy of Science and Technology, analyzed that on the one hand, some cutting-edge scientific problems with high cognitive threshold are often in the process of development and have not yet reached a conclusion. On the other hand, medical and health care, food and health care and other fields are closely related to our lives, and popular science in these fields is more in line with public demand and easy to generate higher attention. Therefore, it is easy to breed pseudo-popular science in these scientific fields.

　　"With the development of the media, everyone can publish and receive information through various platforms, which greatly facilitates the dissemination of information and knowledge. However, because there is no threshold, the quality of online science popularization is uneven. " Wang Mingyu, a member of the Youth Learning Group of the Medical Science Creation Committee of the Chinese Association of Popular Science Writers, believes that the influx of a large amount of popular science information into the Internet may cause the public to be unable to distinguish between the true and false, the good and the bad, resulting in information overload, and even "bad money drives out good money".

　　In Wang Mingyu’s view, from the creator’s point of view, there are two possible reasons for the emergence of pseudo-popular science. On the one hand, the author’s own professional knowledge and scientific literacy are insufficient, so he can’t correctly understand and evaluate scientific information, and is easily misled by pseudoscience or false information and spread it to others. On the other hand, some people need more attention and clicks in order to earn traffic profits, so they choose to create sensational or wrong popular science content, regardless of its authenticity and accuracy.

　　"In some cases, social pressure and demand may also promote the generation and spread of pseudo-popular science." Yang Zhenqing, an associate professor at the School of Science of China Shiyou University and the head of the National Science Education Base of Oil Light, said that some people, after feeling the attention of society to a specific topic, hope to gain more social recognition and praise by publishing related science content. This may lead them to deliberately exaggerate the facts or spread inaccurate information to meet the needs of society.

　　Platform supervision still needs to be improved

　　In the decentralized self-media environment, everyone has a "megaphone", which may make real information give way to "flow". However, some experts believe that pseudo-popular science is rampant and the platform also needs to bear part of the responsibility.

　　Yang Zhenqing told reporters that most mainstream social platforms and content publishing platforms have a series of rules and policies to limit the spread of pseudo-popular science content. "On the one hand, the platform prohibits the publication of false information, deceptive content and content that violates scientific facts. On the other hand, search engines will screen the authenticity of search results to a certain extent. Platforms usually use algorithms to evaluate the authority, credibility and relevance of content to determine the ranking of search results. "

　　But this is not enough. The reporter once searched on the short video communication platform of "Myopia dropped from 800 degrees to 100 degrees" and found that the popular science posts of professional doctors ranked lower, and the rumor topic traffic of authoritative organizations did not catch up with the rumor topic traffic of the day. Although many netizens refute a "rumor blogger" and "nonsense", there is still no platform intervention after the official rumor.

　　"When searching for scientific knowledge, the ranking of search results is usually affected by many factors, including content quality, relevance, user behavior, business behavior and so on. Communication platforms generally use technical means, such as machine learning and artificial intelligence, to assist in judging the authenticity and quality of search results, but this does not completely guarantee the reliability of the results. " Wang Mingyu said.

　　Let pseudo-popular science stop at authoritative voice

　　It is necessary for the whole society to make joint efforts to build a big popular science pattern to prevent fake popular science from occupying the communication space of real popular science and make real popular science reach the audience better.

　　Sun Xiaoli, deputy research librarian of Beijing Science Center, said: "For the pseudo-popular science content that is intentionally or unintentionally spread, the platform should have corresponding supervision and handling methods, and do its best to be responsible and conscientious. On the one hand, relevant departments should strengthen the supervision of the platform and standardize the management of the platform’s handling of pseudo-popular science; On the other hand, it is necessary to weave a secret law network, increase publicity on science popularization, and strengthen the rule of law. " Sun Xiaoli said.

　　The construction of rule of law is the fundamental guarantee to realize the goal of popular science. At the same time, knowledge producers become knowledge disseminators and researchers become popular science bloggers, which also helps to make obscure scientific knowledge clear and smooth, so that scientific knowledge can better benefit the public.

　　How to achieve this goal and better let researchers participate in popular science work? Sun Xiaoli suggested that for scientific researchers, popular science work can be carried out by means of interest guidance and practical guidance based on the needs of the audience. At the same time, we must adhere to the scientific and authoritative nature of popular science and defeat the false "flow" with high-quality popular science content.

　　Sun Xiaoli also talked about popular science work for "vulnerable groups" and key areas. It is necessary to strengthen the production and dissemination of popular science content in areas related to people’s health and life safety. For example, many "popular science websites" that are screened are actually advertisements. These advertisements package products with scientific research results that seem to be "tall" and sell certain drugs or medical devices. Some pseudo-popular science videos match the "heavyweight experts" in white coats with seemingly authoritative data, which makes many "silver-haired people" believe it.

　　Some people are already on their way to defeat pseudo-popular science with real popular science. Another identity of Wang Mingyu is a neurosurgeon in the First Hospital of Shanxi Medical University. Even if the work is heavy, he will take time to popularize medical knowledge for the public. In his popular science articles, we can learn that "amoxicillin is not an anti-inflammatory drug, and it is useless to take it for headaches and colds", and that "diabetic foot does not necessarily require amputation" and "‘ The first pain in the world ’ Trigeminal neuralgia can be cured by finding the right method. " These popular science contents have given many patients confidence in fighting the disease.

　　Wang Mingyu summed up some "tips" to make popular science spread better. "Be scientific and reasonable ‘ Rubbing heat ’ , popular science for the pain points of the audience. At the same time, it makes popular science language closer to the network and enhances the attraction and appeal of popular science content. "

　　Nowadays, more and more "Wang Mingyu people" are insisting on "fighting wits and wits" with pseudo-popular science, so that pseudo-popular science can stop at the wise, and even stop at the authoritative voice.

　　"particle robot" system

　　The robot we see now may be human, or it may be a mechanical arm and a big machine … … Do you dare to imagine that the robot in the future may be composed of countless "cell" robots, not only human beings have autonomous consciousness, but also can change their shapes at will like the robot in Terminator, and even more like human beings, even if "cells" age and die every day, it will not affect the normal body function at all … …

　　On November 3rd, many authoritative scientists from all over the world gathered at Tencent Science WE Conference in Beijing to explore the future "small universe". At the meeting, the reporter of Yangzi Evening News interviewed Hod Lipson, a researcher of the new particle robot, director of the Creative Machine Laboratory of Columbia University and professor of engineering.

　　Yangzi Evening News/Zi Niu News reporter Xu Xiaofeng

　　Explore the future

　　In the world of grandchildren, machines will have a sense of autonomy

　　Let the robot take care of itself and manage itself.

　　Robots have autonomous consciousness and even bite human beings, which has always been a problem that many scientists worry and argue about. The new "particle robot" reported on the cover of Nature magazine on March 20 this year can move collectively like living cells. Simply put, just like the human body is made of cells, this "particle robot" may also be combined into a robot that can be truly autonomous or even "regenerated".

　　In the future, robots will have autonomous consciousness, but I am not worried. As one of the leaders of the particle robot research team, Professor Hod Lipson thinks that "it is inevitable that there will be such a day. I don’t know whether it will happen in 10 years or 100 years, but I am more sure that our grandchildren will live in a world where machines will have self-awareness."

　　For the threat theory of autonomous robot, Hod Lipson uses the example of "fire" to express his views — — Fire is very dangerous and powerful. But do humans wish they had never discovered fire? The answer is no. Because with a fire, you can do many things that you couldn’t do before, such as eating cooked food, heating and so on. Robots with autonomous consciousness are powerful and dangerous, and this technology is worth owning. It is important for everyone to realize what this robot can and can’t do, and make sure to use it for good things.

　　"Just like the face recognition technology that has been criticized by many people for invading privacy, it is a great help to find missing children; The UAV, which may be developed into an attack weapon, is a useful tool to help farmers take care of crops when it is used in agriculture. Therefore, the mirror of AI is just ‘ Enlarged ’ Whether AI develops in a good direction or a bad direction depends on the intentions of developers and users. We have developed and used many machines now, and the number of these machines will become more and more complicated. One day, humans will not be able to directly take care of so many and complicated robots. We must find ways to let robots take care of themselves. "

　　"particle robot" should "transform" into nanometer

　　Or you can simulate a "life-like body" with thousands of widgets.

　　According to Hod Lipson, the so-called "particle robot" system consists of many individual units, with a simple disk shape, a built-in battery, a communication module, a small motor and a uniquely designed mechanical structure. Every part of the particle robot is very simple and cannot move independently. But if the three particles are put together, when the particles are instructed to expand and contract, they will interact with the other two "neighbors", and you will push me and drag me to complete the straight line walk. After adding more particles, more complicated things can be accomplished. A robot composed of a group of particles can move around, transport objects and avoid obstacles under the guidance of light.

　　The scientific evaluation of particle robot technology developed by Hod will lead to the fourth wave of artificial intelligence, and the machine will probably have the unique creativity of human beings in the past. The great thing about this "particle robot" is that it is just like the cells that make up the human body. Even if 20% of the particles fail, the whole system can still run, which is also a breakthrough in the viability of the system. Hodglipson said that cells are constantly being produced, aging and dying in people every day, but I am still me, and you are still you. Now build a robot, like a human body, which can be composed of these parts (particle robots). Even if it is partially damaged, it can still function normally as a whole like a human body.

　　This is completely different from our idea of building machines today. An airplane is made up of many parts. If any part fails, the airplane can’t go to the sky. But the robot composed of particle robots is more like an organism, with brains to model and develop itself, and maybe it can be repaired and regenerated in the future.

　　Hod Lipson told reporters that in the future, "particle robots" will be smaller and will form robots to operate like tens of millions of cells. So using nanotechnology or at least micron technology is the next goal. It is impossible to have a practical scene until every part of the particle robot is small enough.

　　What are the benefits of "life-like" robots? Hodglipson said that organisms can be 100% recycled. For example, if you eat a food, your body will recycle the useful substances it provides to you and make full use of it. In the future, there may be a physical machine that can realize this cycle, which is composed of millions and tens of millions of small parts and becomes a recyclable ecosystem. The primary application of this robot may appear in the exploration of the universe. For example, when exploring the moon, these robots can change their shape to adapt to and explore the environment.

　　international cooperation

　　Among the 10 doctoral students in the team, 4 are from China.

　　Do China and the United States have different research focuses in the field of artificial intelligence? NO！

　　Hod Lipson told reporters that there are 10 doctoral students in his research team, including 4 from China, and even more from China, accounting for more than 10 of the master students. There are also many China people among the faculty and staff of our university.

　　In the field of artificial intelligence and robotics, the number of papers published in China, the United States and Europe is roughly the same. Hod Lipson believes that in the world of artificial intelligence and robotics, the world is really flat, and everyone has a strong sense of sharing, which has greatly promoted international cooperation. Hod Lipson’s laboratory is visited by reporters to take photos and ask questions day and night, and sometimes they ask very difficult questions.

　　Some people say that the difference between China and the United States in the fields of artificial intelligence and robotics is that China may be more applied in research, while the United States has done more solid basic research. Hod Lipson said that he didn’t think so. Both Chinese and American scientists are involved in research. In his own laboratory, some researchers pay more attention to application and some pay more attention to basic theory. For example, he has a project of his own that is a robot that can "catch" this action. Researchers will have a lot of contacts with the factory to study whether it can catch 100,000 times without failure, and there are people who pay special attention to the creativity and self-awareness of robots. This is a more philosophical thinking. Therefore, in the wider field of artificial intelligence and machinery, practical and theoretical basic research is widely carried out.

　　[Economic Interface]

　　In May, China’s automobile production and sales situation continued to improve, with a month-on-month increase, and the year-on-year growth rate was significantly higher than last month — —

　　What signals are released by the recovery of the automobile consumer market?

　　Guangming Daily reporter Liu Kun

　　"I really want to own a car of my own during the epidemic." "Beijing’s lottery car purchase policy will give priority to ‘ Car-free families ’ , the opportunity is coming "… … Recently, automobile consumption has become a topic that people often talk about after a meal, and some people even just bought a car they have long admired.

　　According to the statistics of China Automobile Industry Association, in May 2020, China’s automobile production and sales situation continued to improve, with an increase from the previous month, and the year-on-year growth rate was significantly higher than that of last month. What signals have these positive changes released?

　　"This shows that the effects of policies introduced by the central and local governments to stabilize and expand automobile consumption have gradually emerged, automobile enterprises have accelerated their resumption of work and production, residents’ consumer confidence has been enhanced, and automobile consumption demand has been effectively released and replenished." Gao Feng, spokesman of the Ministry of Commerce, said that China’s automobile market has great development space and potential, and the demand for automobile consumption is still strong. With the full recovery of domestic production and living order, various policies to help enterprises get further results, and China’s automobile consumption market will still maintain a steady recovery trend.

　　1. The growth rate of passenger car production and sales has changed from negative to positive, and the confidence of consumers has increased.

　　[Hot spot]

　　From June 1st, Beijing publicly solicited opinions on the optimization scheme of passenger car regulation policy. In the optimization scheme, on the basis of participating in the allocation of ordinary indicators and new energy indicators on a personal basis, the allocation of indicators based on "car-free families" and ranking of points is added; Give priority to "car-free families" from two aspects: setting points rules and quota ratio.

　　"Since the COVID-19 outbreak, China’s automobile industry has been greatly impacted and faced unprecedented challenges." Ye Shengji, chief engineer and deputy secretary-general of China Automobile Industry Association, believes that although the current situation is grim, overall, the difficulties are temporary. With the gradual recovery of China’s economy and the orderly promotion of "six guarantees" and "six guarantees", the automobile industry has gradually returned to normal, and the production and sales situation has developed in a good direction.

　　An ocean-going ro-ro ship recently loaded domestic cars at Lianyungang berth and exported them to Chile. Photo by Wang Chun/Bright Picture

　　In May this year, China’s automobile production and sales were 2.187 million and 2.194 million respectively, up 4% and 5.9% from the previous month, up 18.2% and 14.5% from the same period last year, with the growth rates increasing by 15.9 and 10.1 percentage points respectively over the previous month. Among them, the production and sales of passenger cars were 1.66 million and 1.674 million respectively, up 4.5% and 8.9% from the previous month, up 11.2% and 7.0% from the same period last year, and the growth rate has turned from negative to positive.

　　In this regard, Ye Shengji analyzed that the reason for the market recovery is that the domestic epidemic situation has been effectively controlled and the automobile industry has basically resumed work and production. Under the promotion of the "combination boxing" of policies such as stimulating domestic demand and promoting consumption, consumers’ confidence has increased, and the suppressed market and consumption are gradually being released.

　　With the development and application of new technologies such as big data and artificial intelligence, the performance and service of automobiles are constantly improving. "Our L3 autopilot system has completed tens of thousands of scene matching tests and 50 million kilometers of road tests." Zhu Huarong, president of Changan Automobile, said that in the traffic jam scene, the system can support unmanned driving up to 40 kilometers per hour. Experts believe that new technologies will make cars more "smart" and bring new consumption growth points.

　　Hebei Qinghe auto parts enterprises resumed work in an orderly manner to ensure production. Xinhua news agency

　　Ye Shengji said that last year, due to the downward pressure of the economy, Sino-US economic and trade frictions and some policy factors, residents were more cautious in consumption, and the automobile market was indeed declining. Since the outbreak, residents’ consumer confidence has also been greatly affected. Therefore, it is necessary to vigorously stabilize and protect employment, boost consumer confidence, and promote the continuous recovery and development of the automobile market, thus promoting the steady and healthy development of the economy and forming a virtuous circle.

　　"The need for cars in cities such as Beijing is great." Ye Shengji said that in the second half of this year, Beijing plans to issue 20,000 new energy indicators to "car-free families" at one time. Although it has positive effects, objectively speaking, the effect is limited. All localities should faithfully implement the policies of steady growth and promotion fees promulgated by the central government, and "loosen" the restrictions on purchases, especially the policies for new energy vehicles. At the same time, more efforts should be made in urban planning, road facilities, traffic management, parking lots and other infrastructure construction to promote the coordinated development of automobile consumption and urban construction.

　　Yao Jingyuan, a special researcher in the State Council Counselor’s Office, said that at present, there is no surplus in China’s automobile industry, and there is still demand in the market. The automobile industry has a long chain, which can stimulate more than 150 industries such as steel, rubber, glass and leather manufacturing, and has a strong function of promoting employment. Therefore, the focus of policy should shift from restricting automobile consumption to guiding the rational use of automobiles, solving problems such as congestion and improving the level of urban governance.

　　2. The sales growth rate of new energy vehicles is obvious, and the positive role of the policy has appeared.

　　[case]

　　Not long ago, Ms. Wang, a post-90s Internet practitioner, spent about 280,000 yuan to buy a domestic Tesla Model 3 new energy vehicle. "I placed an order last year, and the price was lowered some time ago. When I bought it, it was tens of thousands of dollars cheaper than before, which was quite cost-effective." She said. Experts believe that the localization of Tesla will bring "catfish effect" and promote many new energy automobile brands in China to actively participate in the competition.

　　Like Ms. Wang, many people are paying attention to the development trend of new energy vehicles.

　　Miao Wei, Minister of Industry and Information Technology, said that since the outbreak, the production and sales of new energy vehicles, like traditional vehicles, have been greatly affected. China has formulated a series of policies and measures to promote the development of new energy vehicles, especially delaying the subsidy for new energy vehicles and exemption from vehicle purchase tax by two years, so as to restore the growth of production and sales of new energy vehicles.

　　Judging from the current situation, the positive role of relevant policies is emerging. In May, the production and sales of new energy vehicles in China were 84,000 and 82,000 respectively, up 3.5% and 12.2% from the previous month and down 25.8% and 23.5% from the same period last year. Compared with last month, the production and sales of pure electric vehicles have increased.

　　Press the "accelerate button" when Anhui Wuhu automobile enterprises resume work and production. Xinhua news agency

　　Although the production and sales of new energy vehicles continued the growth momentum in May, the market situation of new energy vehicles is still very grim. Ye Shengji analyzed that the cost of new energy vehicles in China is too high, and the cost of batteries accounts for more than 40% of the cost of the whole vehicle. In addition, the infrastructure such as charging piles is not perfect enough, and market consumption is affected. In addition, in terms of high-end products, many enterprises in China are not well prepared for technology and are somewhat out of touch with the market.

　　"The subsidy policy for new energy vehicles and other support policies should keep pace with the times in combination with the industrialization." Ye Shengji believes that all localities can introduce relevant policies to promote the development of new energy vehicles according to local conditions, promote industrial iteration, transformation and upgrading, and achieve high-quality development. Policies on crossing and bridge fees, parking fees, scrapping of old vehicles (giving priority and preferential treatment to replace new energy vehicles) should be fully implemented.

　　Shi Minjie, an engineer from the Institute of Science and Technology and Standards of China Electronic Information Industry Development Research Institute, suggested that the subsidy policy should include the requirements on the investment intensity of R&D of automobile enterprises, the development and application of new technologies, and guide enterprises to increase their investment in technology R&D, so that subsidies can really fall on the technological upgrading of new energy vehicles in China. At the same time, speed up the construction of the standard system of the whole industrial chain of new energy vehicles, take advantage of China’s super-large market size, promote the standardization process, and control the initiative in standard setting.

　　"We should encourage the development of different technical routes." Shi Minjie said that he supports the development of new business models such as "separation of vehicle and electricity", encourages enterprises to further improve the safety and reliability of the whole vehicle, and develops and produces new energy automobile products with advanced underlying operating system, electronic and electrical system architecture and intelligent and networked characteristics.

　　Miao Wei pointed out that in the future, we will pay close attention to the development of new energy vehicles, so that they can have a better use environment and more consumers are willing to choose new energy vehicles. From the supply side, the "streamline administration, delegate power, strengthen regulation and improve services" reform will be further intensified, and the OEM production of new energy vehicles will be released in an orderly manner; At the same time, the brand authorization pilot will be implemented for enterprises that develop innovative new energy vehicles. From the demand side, in addition to implementing fiscal and taxation support policies, it will also encourage the development of power exchange mode and encourage local governments to use more new energy vehicles in the field of public services. From the user side, we will continue to increase the construction of charging and replacing infrastructure, encourage all kinds of charging and replacing facilities to achieve interconnection, and encourage local governments to introduce preferential policies on parking and traffic for the use of new energy vehicles.

　　3. The risk of international supply chain is generally controllable, and there are more opportunities for world cooperation.

　　[status quo]

　　In May this year, China brand passenger cars sold a total of 571,000 vehicles, up 0.4% year-on-year, accounting for 34.1% of the total passenger car sales, down 2.2 percentage points from the same period of last year. Experts said that due to the epidemic, the automobile market demand has not recovered, and the market share of China brand cars is declining, and the decline is not small, but the product sales of some internationally renowned automobile companies are growing rapidly, which shows that our brand strength and product strength are not enough, so we should pay attention to it.

　　"From a big car country to a strong car country, China brand cars must be stronger and bigger, which is the foundation." Ye Shengji said that brand influence is not formed overnight and needs continuous cultivation and accumulation. However, we must also realize that now is the era of big data, and the cycle of cultivating a brand may be greatly shortened. As long as the products are excellent, the performance is excellent, and the quality and reliability are excellent, consumers’ cognition will be formed soon.

　　Ye Shengji said that in the future development process, all relevant enterprises in China should practice hard, learn from internationally renowned brand car companies, work hard to break through key core technologies, work hard on quality and reliability, and constantly enhance brand influence and product competitiveness. After decades of development, especially after more than 40 years of reform and opening up, China’s automobile industry has a relatively complete industrial system, and some key enterprises have achieved good results in improving product quality and brand reputation. We are full of confidence in the future development of China brand cars.

　　At present, the epidemic is still spreading around the world, which has a great impact on human production and life and world economic and social development. It is necessary to pay more attention to the global epidemic prevention and control and the changes in the industrial development situation.

　　"Affected by the epidemic, there are certain risks in the international supply chain of automobiles." Ye Shengji said that from the current tracking situation, the risks of the international supply chain are generally controllable. In the future, we should further follow the international epidemic situation, take relevant measures in time, and make efforts to ensure the safety and controllability of the industrial chain and supply chain.

　　Miao Wei emphasized that the epidemic has had a great impact on the global automobile supply chain, the automobile market has fallen sharply, and the industrial structure is facing adjustment. How to properly deal with it requires in-depth thinking and discussion of countermeasures. The automobile industry is a typical international and market-oriented industry. The epidemic situation knows no national boundaries, and so does the global automobile supply chain. Enterprises in this industry should make concerted efforts and strengthen cooperation in Qi Xin to jointly meet the challenge of the epidemic situation. China government will unswervingly open wider to the outside world, continuously optimize the business environment, promote high-quality economic development, and provide more cooperation opportunities for the world.

　　[Micro-survey]

　　# Will you buy a new energy car? #

　　The subsidy policy for the purchase of new energy vehicles was extended for two years; Hainan buys new energy vehicles with a reward of 10,000 yuan each; Shenzhen Transportation Bureau issued policies to promote the promotion of new energy vehicles & HELIP; … Recently, the consumption of new energy vehicles has ushered in many benefits. Some people say that it is the general trend for new energy vehicles to replace traditional fuel vehicles. Some people say that charging is more convenient than refueling and saving money. Others hold a wait-and-see attitude for the consideration of cruising range and charging. Are you considering buying new energy vehicles? How to treat the future development of new energy vehicles?

　　@allison06FD：Optimistic about the future of new energy vehicles, will buy.

　　@Jevensflower：If the disposal of scrapped batteries can be done well, I will buy it.

　　@ Think about Grace:An oil car and a new energy car are economical and convenient to drive in and around the city.

　　@ 京京京京京京京 gave me three views:I want to buy it, but I can’t get the number.

　　@x Shao Shao jun x:I am a new energy vehicle owner. Generally speaking, in a city with relatively complete charging facilities like Beijing, the convenience of using new energy vehicles is ok, charging is fast, and the cost of using vehicles is really low. But if it’s a long distance, it’s still more troublesome, and it’s no problem to walk in the city.

　　@ LinYu:The lack of rechargeable parking spaces is also a problem.

　　(Guangming Daily reporter chenchen finishing)

　　Guangming Daily (11th edition, June 18th, 2020)

There was only fourteen days between the release of The Battle at Lake Changjin and the release of Watergate Bridge.It may be difficult to reproduce the popularity and box office miracle of The Battle at Lake Changjin series, but it still tells a hard truth by its own testimony: the text planning that meets the audience’s expectations, the excellent cast and performance, the production level and scale of hardcore can go out of a stable and long line, and good content has no winter at all.

Author: Liang Xiang

Editor: Lan Er

Layout: Wang Wei

Watergate Bridge of Changjin Lake (hereinafter referred to as Watergate Bridge) won.

Under the excellent performance of the previous The Battle at Lake Changjin, Watergate Bridge, an airborne Spring Festival file, has been released for 19 days, with a box office of more than 3.6 billion; And with the entry of new films, "Watergate Bridge" still occupies the first place in all daily movie-watching indicators, continuing the long-term popularity.

In the traditional Spring Festival with family comedy as the just-needed file, Watergate Bridge, as a war film, has sprung up suddenly in subject matter, but its excellent color bears the bursting scene and emotional resonance of the previous work, which has lived up to the audience’s expectations and sustained its reputation. Counting the first box office of 5.775 billion, the total box office of The Battle at Lake Changjin series movies will break through 10 billion just around the corner.

Under the "film and television winter", such a box office miracle may be difficult to reproduce, but it is still a hard truth in its own words. "Watergate Bridge" is like a night fighter who rushes into the heavy snow on its screen, aiming at the hard road without shortcuts: a solid enough cast and a hard enough production level are to grab the stable output of the box office.

From Big to Small: Focus on the Bridge of Destiny Intersection

According to Huang Jianxin, the chief producer of Watergate Bridge, there was only 14 days between the screening in The Battle at Lake Changjin and the release of Watergate Bridge. It was not until the early morning of January 22, 2022 that the production team finished and handed the film over to Huaxia Copy Factory.

Any excellent film and television work will be under pressure to shoot a sequel. In particular, The Battle at Lake Changjin’s great influence has brought the audience’s sympathetic public opinion expectation and new market feedback, which is bound to influence the planning decision of the creative team. What the audience cares about most and wants to see most is what the second Watergate Bridge needs to present most.

The first film, The Battle at Lake Changjin, has a huge and cultural group image. The soldiers who came from all over the world and finally fought on the battlefield out of common belief, the more tragic their battles were, the more their experiences involved people’s hearts. So from the planning, "Watergate Bridge" has set the core of the literary drama: describing the fate of the seven soldiers.

The fate of the soldiers, all meet on the battlefield. There needs to be a battle to deliver all the answers.

This has the core plot of the second Watergate Bridge: After World War I in Changjin Lake, the United States began to retreat to the east coast of the Korean Peninsula, and Watergate Bridge was their only passage; Only half of the soldiers left in the seventh company will raid with the soldiers of the ninth company and destroy the Watergate Bridge to cut off this passage.

Thanks to The Battle at Lake Changjin’s completion of the necessary background preparation, Watergate Bridge saves a lot of pen and ink, directly spreads the battlefield to the audience, fills the extreme tension of the task, and allows the immersive atmosphere to enter quickly. What’s more, the clear and focused goal setting makes this sequel friendly to all audiences, and even if you don’t know the background, you can quickly enter because of the familiar mode of war movies.

The visual base of heavy snow all over the sky, the competitive pattern of limited space, and the war confrontation of burning adrenal glands. Night, snow, golden gunfire and deep red blood together constitute a tragic battlefield picture. The U.S. military, which has the air superiority, put incendiary bombs on its fighter planes while cruising, and the enemies on the ground held flame throwers, which formed a cruel three-dimensional fire oppression with strong hard power. China soldiers who can’t fight hard must stage a series of intelligent guerrilla warfare and skillfully use a pistol and a Grenade to be small and broad. China soldiers broke the bridge again and again, while the US troops stopped and repaired it again and again, which made the battle narrative compact.

Compared with The Battle at Lake Changjin’s "big", in Watergate Bridge, the creative team pays more attention to "small": from the battle of big scenes to the accurate presentation of a bridge, from the focus on the righteousness of home and country to the personal choice of sadness and joy. The lens not only shows the huge battlefield, but also focuses on the volunteers who are holding explosive charges and flying, ready to die. The audience looked at the body that was constantly penetrated by enemy bullets in the dark, and looked at the blood spattering, and then the whole body was swallowed up by the burst fire. From a small perspective, generate had greater resonance. The sacrifice that runs through the whole film’s artillery fire not only mobilizes the audience’s tears, but also is the emotional landing point that keeps overlapping, which tests the director’s control.

It is this change of perspective from big to small that makes the placement of Watergate Bridge more accurate, and those guns and fires hit the hearts of the audience more easily.

Combining civil and military skills: emotional resonance under artillery fire

Martial arts plays are in the Ming Dynasty, while literary plays are in the dark.

Although the two-and-a-half-hour Watergate Bridge is a battle scene after another, the underlying logic of martial arts drama is supported by strict literary drama. There is the art of war: in order to be small and broad, the volunteers are divided into four teams, making a diversion from the East to the West, and using interspersed tactics to find the weak points of the enemy and win with one blow. There are wits: the route, the time, the reasonable choice of weapons, judging the advance and retreat of preparation, catching the thief first and catching the king first … There are teams, individuals, and even the key fate choices that group soldiers will face along the way from The Battle at Lake Changjin.

The role of Wu Wan Li (Jackson Yee) is the final destination of all literary plays in Watergate Bridge. He is a growing character. After The Battle at Lake Changjin’s rebellion, in Watergate Bridge, when he asked Yu Congrong "How many enemies he killed" at the beginning, the answer "It doesn’t matter, I want you all to go home safely" clearly set the tone for the transformation of a teenager. It is this hidden tone of literary drama that guides the boy to slowly move forward and cover him with a warm quilt when he finally faces the young wounded American soldiers captured in the military camp. This point-to-point mood is self-evident.

Except Jackson Yee, all the actors in Watergate Bridge are also connected with Qi to form a coexistence of fate. To some extent, Qi Lian has become the collectivization concept of the actors, supporting their subconscious performances. It is this natural interpretation that gives Watergate Bridge a more authentic flavor when it ends with The Battle at Lake Changjin’s group portrait.

Tan Ziwei (played by Duan Long) is called "the hero who can’t be killed", but he doesn’t like this title. He warns Wu Wan Li that there are no heroes who can’t be killed or frozen on the battlefield, but only the glory of soldiers. Unlike the traditional hero’s gaze before his sacrifice, Tan Zi was such a hero that he fell down silently without warning when he was doing the task deployment for the soldiers, so that the audience suddenly discovered his injury. This sudden accident and silence magnified the tragic battle and the hardness of the characters.

Before the bridge bombing, Pinghe (Elvis Han) went to apologize to Wu Wan Li and told his brother that Wu Baili had died because of himself. And Wu Wan Li’s answer, "Everyone in Qilian is my brother", has unloaded the deepest burden in Pinghe’s heart. This is the most touching friendship between comrades in arms.

Mei Sheng (Zhu Yawen), whose eyes were badly injured, drove a burning crawler and stumbled down a snowy hillside and crashed into the enemy’s shelters. At this time, he is faced with the inevitability that a strong man will never return, and his heart has no worries. The only thing he wants is to think about his wife and children at the last moment and take a look at the photos.

Wu Qianli, played by Jason Wu, finally admitted to Wu Wan Li that in fact, what my brother said may not be all right. Come on, fly as you like. At the moment of sacrifice, Wu Qianli, who fell, rolled on the hillside, and was finally caught by Wu Wan Li. His eyes looked at his younger brother, although he couldn’t open his mouth any more, but what he should say had all been said.

In the battlefield of gunfire, while presenting scenes, we can also have these delicate descriptions, which also shows the hard-core skill of the film drama. The martial arts drama continues, but the bond between literature and drama has not broken. It is the fate of all the group images that supported the emotional transformation for two and a half hours. When the story ended, all the teams assembled, leaving only Wu Wan Li in the seventh company to shout out the sentence, "It should be 157 people, but it should be 1 person", and all the audience’s emotions reached a climax.

Explaining the emotional fetters of Watergate Bridge, Huang Jianxin, the chief producer, said: "The biggest challenge of the sequel is to integrate the fate, emotions and battle scenes of the characters. Wan Li’s red scarf, Wan Li’s face, Mei Sheng’s daughter’s photo and other details are all echoes and connections of the previous works, and the mood of all creators is also integrated into every detail and emotion. "

Literary drama is the foundation, martial arts is the beginning, and then high-quality production is used to prop up the flesh and blood, which has become the banner of Watergate Bridge. As a super blockbuster with great appreciation, The Battle at Lake Changjin series meets the audience’s demand for watching movies with magnificent war scenes and shocking emotional impact, and once again explains that good content is the last word.

Schedule blessing: content is the universal antidote to the Spring Festival file

"We have fought all the battles we should fight, so the next generation won’t have to fight." This is probably the most inspiring line in The Battle at Lake Changjin. But the next generation needs to know what kind of battles the previous generation fought, which is the historical mission of the film to link the past with the future.

As the main consumer army of movies, the younger generation audience is also the main body that contributes to the box office of The Battle at Lake Changjin series and sets off word-of-mouth communication. What’s even more rare is that The Battle at Lake Changjin series movies have also triggered a movie-watching craze of all ages. According to the data of Cat’s Eye Professional Edition, the proportion of users who want to watch this series is over 40 years old, and there are many older audiences in almost every screening of The Battle at Lake Changjin series movies. In fact, according to the conventional statistics, in 2021, the per capita number of movies in China is 2.4, and half of the audience only watch one movie a year. The box office miracle of The Battle at Lake Changjin series movies has something to do with attracting a wider audience to the cinema.

The attendance of the older generation brought a family-style viewing experience. In this year’s Spring Festival file, history, war, comedy, love, action and animation are diversified in general, which can basically cover all ages and provide more choices for families to watch movies. But from a rational point of view, entering the Spring Festival file does not mean absolute safety. If some filmmakers and cinemas are too eager to get blood back in the Spring Festival file, they only regard the Spring Festival file as an opportunity to make up for their blood loss in the past two years, instead of resonating in the atmosphere of celebrating the New Year and providing high-quality entertainment consumption for the audience. The works that are not up to standard can only watch the good films fall apart and become cannon fodder.

Whether it’s The Wandering Earth’s Hello Li Huanying or Ne Zha’s Wolf Warriors 2 in the summer, the core of the explosion lies in the high-quality content of the film itself, whether it has the emotional ignition point corresponding to the audience. When the audience is sitting in the cinema and facing the screen, what the film should do is to release this emotion to the extreme. In this logic, what the audience sees is not the film itself, but a certain resonance between the film and social emotions.

The creators of Watergate Bridge realized and protected this resonance and integrated it with the social emotions of the Spring Festival. The soldiers’ parting and longing for home in the movie make the reunion in reality the biggest egg. This kind of emotional resonance, in the family-style viewing, is set to the strongest sound.

According to the data of Lighthouse Professional Edition, at 22: 46 on January 22, the total box office of pre-sales of new films for the Spring Festival in 2022 exceeded 100 million. Compared with last year, the speed of pre-sale exceeded 100 million is about ten hours late. The retrogression of such data once again makes people feel the cold winter of film and television, but there has always been such a fire in winter, which can burn good content into the eyes of more viewers. As we can still see now, the popularity of Watergate Bridge is still continuing, and the momentum continues to be high. Although it is snowing heavily on the screen and outside the cinema, Watergate Bridge has walked out of a stable long line with the text planning, excellent cast and performance, and hard-core production level and scale that meet the audience’s expectations, telling all film and television practitioners that good content has no cold winter at all.

THE 　

Special feature of 1905 film network …………………………………………………………………………………………………………………………………………………………….What is worth looking forward to is that in the post-National Day era, the big screen is still wonderful.

Those who have not appeared for a long time and both of them are "open", and their new works are about to unveil the mystery;

Hollywood blockbusters and mainland China, which have attracted much attention, are scheduled for the middle and late October, and the exciting visual feast is also eagerly awaited.

As a great wave of wonderful works line up for release, we have specially prepared a movie guide for fans. You may wish to refer carefully and make your favorite choice!

Wonderful domestic movies

Lanxin Grand Theatre

Director: Lou Ye

Starring://

Release date: October 15, 2021

Recommended index: ★★★★★

The "Lanxin Grand Theatre" with twists and turns on the road to release has finally arrived!

　

Lan Xin Grand Theatre is adapted from Hong Ying’s novel The Death of Shanghai and Yoko Guangyi’s novel Shanghai. It tells the story that Yu Yan, a famous actress played by Gong Li, is collecting secret information for the Allies while she is playing a stage play, and accidentally discovers the Japanese plan to attack Pearl Harbor.

Gong Li’s dual roles of "actor" and "spy" in the play are certainly one of the highlights of the film. In addition to "Gong Huang", there are many powerful actors such as Mark Chao and Odagiri Joe, director Lou Ye’s stylized image expression and Douban’s good reputation of 7.2 points, all of which are the reasons for the film’s eye-catching.

Director:

Starring:/Dylan Sprouse/

Release date: October 15, 2021

Recommended index: ★★★★

Turandot: The Origin of the Curse is another personal feature film produced by director Zheng Xiaolong after 2001.

The film is inspired by the opera Turandot by Italian composer puccini giacomao and the famous novel Tri-color Bracelet by screenwriter Wang Xiaoping, aiming at giving a new interpretation to Turandot in the opera from an oriental perspective. From the stairs to the house, the films are mostly shot in real scenes, and the use of a large number of long shots and sports shots adds a delicate texture.

It is also noteworthy that Princess Turandot is played by Guan Xiaotong, who will compose a love song with Italian actor dylan sprouse in the play. In addition, together with two renowned Chinese and foreign actors, they will also present their Chinese film debut in this work.

　

Director: Liu Xiang

Starring://

Release date: October 22, 2021

Recommended index: ★★★★

The Uninvited Visitor was born in Beijing International Film Festival, but also blossomed in Beijing International Film Festival.

The film was awarded the "Most Potential Creative Team Award" by Beijing Market Project Venture Capital of the 10th Beijing International Film Festival, and the script was seen by famous directors early. Under the supervision of Tian Zhuangzhuang, Liu Xiang, a newcomer, is a director, a screenwriter and a photography director, and three young and middle-aged actors, Fan Wei, Zhang Songwen and Dou Xiao, are brought together to form this suspense comedy bureau.

Uninvited visitors revolves around a murder case in a dilapidated residential building. The interesting thing about the whole film lies in the mystery from different characters’ perspectives, which can always set off reversals again and again. The just-right suspense atmosphere is always exciting. After a lapse of one year, when the film appeared in Beijing International Film Festival again, it was successfully selected for the "Focus on the Future" unit.

The first incense burner

Director: Xu Anhua

Starring://

Release date: October 22, 2021

Recommended index: ★★★★★

Xu Anhua deserves to be called a "loyal fan". From "The First Furnace Incense" to "The First Furnace Incense", which is the original work directed by Zhang Ailing for the third time.

This time, Xu Anhua invited many masters behind the scenes to escort the film. Up to now, The First Stove Incense, which has appeared in Venice International Film Festival, Busan International Film Festival and Tokyo International Film Festival successively, has gained a good international reputation.

In terms of actors, Sandra’s partner Eddie Peng Yuyan should be an eye-catching combination, but whether the former plays the Shanghai schoolgirl Ge Weilong or the latter plays the playboy Qiao Qiqiao, the role fit of the two protagonists has caused controversy.

Then, with Xu Anhua’s support, what is the actual performance of the two? The film is about to start and the answer will be announced soon.

Director:

Starring://

Release date: October 29, 2021

Recommended index: ★★★★

Wuhai uses a real place name as its title. This is a city adjacent to Ordos, and it is also the place where the movie story takes place.

The film tells the story that Yang Hua (Huang Xuan) and Miao Wei (Yang Zishan), a young couple, have experienced a concentrated outbreak of various contradictions in their emotions, family and career in just three days, and their originally loving and peaceful life is out of control and gradually seems to be apart from each other. It is another realistic work directed by Zhou Ziyang.

Compared with the Old Beast, Zhou Ziyang’s self-evaluation is more complete this time. He said that he added genre elements to his new work. "It looks a little suspenseful, and the theme and core are still realism. There are a lot of long lens designs in the film, and the image style is beautiful and refined. This is a powerful work. "

Director:

Starring://

Release date: October 30, 2021

Recommended index: ★★★★★

In the 1960s, under the response of the four influential film studios at that time, 22 actors selected from the three generations of actors became the first batch of films recognized by the public in New China, which set off the earliest "idolize" wave after the founding of New China.

The Actor takes these 22 movie stars as the breakthrough point, and gathers many senior actors, such as Yu Lan, Tian Hua, Yu Yang,,,, Niu Ben, etc., and reproduces the style of the first generation of film artists in new China across the times and centuries.

As the film emphasizes, "be a clean and honest person and act seriously"! Today, the topic of actor’s virtue and art is widely discussed, and this film may bring you new insights and thoughts on the profession of actors.

Shake Hollywood blockbusters

Dune

Director:

Starring:Timothée Chalamet/

Release date: October 22, 2021

Recommended index: ★★★★★

Adapted from the influential sci-fi IP, and jointly created by the Oscar-level production team and the top cast, the sci-fi movie Dune carries the expectations of countless fans.

With the films being painted in Europe and America, the reputation of foreign websites has been released. The freshness of rotten tomatoes is 90%, and IMDB is 8.5, which is not bad. Even Villeneuve himself said that this is his best film.

Villeneuve used to incorporate a lot of China elements, but in Dune, China elements will still appear. The director bluntly said that China’s rich culture had a great influence on him, and he was deeply attracted by Chinese culture.

Chinese actors will play a key role in the play, which is Dr. Yue’s first time to take part in a Hollywood blockbuster.

007: No Time to Die

Director:

Starring:/　

Release date: October 29, 2021

Recommended index: ★★★★★

After six years, 007 announced its return!

As a spy movie IP, which is popular all over the world, and also the last work of 007 series starring daniel craig, "007: No Time to Die" has attracted much attention.

In the film, all the old faces such as,,, and, have returned, and daniel craig, now 53, will put an end to his performance in Bond, and his 15-year "spy career" is about to usher in the final battle.

"007: No Time to Die" tells the story that Bond is facing an unprecedented crisis after retiring, and new and old hatred related to his life and death follow one after another, and he wants to save the world under the turbulent tide.

The duration of the film is 163 minutes, surpassing the previous 24 works in the series and becoming the longest James Bond film in history.

The writer is a writer @ Detective Zhang.

Movies are an escape from ordinary, monotonous and repetitive daily life.

"Little Shede", which focuses on the topic drama "Young to Young" and "Little to Early", opened low and went high. After two weeks of broadcasting, it won the first place in the ratings of the new drama in the same period, and it was even more sought after during the broadcasting process.

　

As the third work in the "Xiao" series of parenting education plays, Xiao Shede has a higher degree of discussion than the previous "Xiao Bie Li" and "Xiao Huan Xi".

Under the crazy topic of "involution" for several weeks in a row, the play ushered in a grand finale during the May Day holiday.

　

Well, affected by the hot search, I didn’t hold my breath after all.

　

In fact, the views on Xiao Shede are quite contradictory. On the one hand, both the young actor and the old face perform very well, and the educational topics involved are true and heartfelt. On the other hand, in order to strengthen the plot line, the design of a contradictory play on average every day is indeed exaggerated.

　

First of all, Xiao Shede sets up a pair of contradictory sisters in the relationship between characters.

Nan Li (Song Jia) and Tian Yulan (Rulu) are both daughters of Nan Jianlong (Zhang Guoli). However, Nanli is Nanjianlong’s biological daughter, and Tian Yulan is Nanjianlong’s wife’s child when he got married for the second time.

Due to his incompatible personality, Nan Jianlong divorced Nanli’s mother when Nanli was in high school, married Tian Yulan’s mother as his wife, and Nanli left his father with her mother. After many years, Nan Li gradually let go, but she has not yet come out of this trauma.

　

Unfortunately for Tian Yulan family of origin, even though she moved into Nanjia with her mother, she still felt extremely inferior. She had to work hard to earn money and marry a good family to pay homage, so that she could feel a little sense of accomplishment in Nanjia.

　

The first episode of Xiao Shede began with a family dinner, and two families took their children to their grandfather’s house for dinner.

During the dinner, everything from clothes to make-up, to children’s grades, trophies and talents became the topic "weapons", and the two men were fighting and fighting.

A dinner was a circus, and the family dinner ended in discord.

　

Nan Li was born in an intellectual family, received a good education and had her own ideal career. Her family is happy and her career is smooth. She has a son and a daughter, and her husband cares about her family. Both of them uphold the Buddhist concept of parenting and hope that their children will have a happy childhood.

Tian Yulan was born in the bottom, and suffered from hardships since childhood. Life didn’t improve until she came to Nanjia with her mother. With three degrees, the husband doesn’t have a serious job, and he doesn’t care about the children. Their lives need the support of the rich husband-in-law, and their desire to have a successful child is extremely urgent. They are typical "chicken baby mothers" in children’s education.

This is also the biggest reason why the two families have different ideas about education.

　

In the play, Nan Li didn’t enroll her daughter in extracurricular classes at the beginning. She didn’t want to put too much pressure on her children, but hoped that they could be happy. Even if she occasionally got the bottom score, she never scolded her children, so she didn’t pay attention to how Xiaoshengchu chose a school at the beginning.

Tian Yulan is well aware of the enrollment rate, training courses, and policy trends. She is also fully responsible for her son Ziyou. She participates in every learning stage and arranges her study life in a planned way. Her son is indeed among the best under his education. She hopes that her son can successfully enter the junior high school of key middle schools.

However, as children enter the fifth grade of primary school, they are about to face "junior high school", and the two educational models have corresponding problems.

　

Because I didn’t go to cram school, the problem of Huanhuan’s grades began to appear slowly. Huanhuan, who was still in the middle and upper reaches, suddenly fell to the bottom. When she lost her class cadre title, she was laughed at by her classmates. The originally optimistic and cheerful child collapsed.

Achievement and happiness are not a choice for Huanhuan, and she is not happy with poor grades.

　

On the other hand, Nan Li always thought that she was bound to win the position of director, but she was replaced by another "airborne" talent with a high academic background.

　

In the play, Nan Li chatted with the president and mentioned the problem of children’s reading. The president thinks that the problem of children going to school is the trouble of our generation.

　

"Our children can’t get into our own alma mater, and their positions are not as high as ours. Their income and social status are not as good as their parents after they become adults." These words made Nan Li begin to realize that not paying attention to the problem of children’s reading may delay their children’s future.　

Nan Li wanted to "take a shortcut" by buying the school district, but after buying the school district, she found that the policy had changed and the school district had to have three accounts. ……

　

In the end, it was not because of Tian Yulan’s influence that Nan Li and her husband started to have a baby, but because of their anxiety about themselves and Nan Li.

　

Although Tian Yulan’s son Zi You has been doing well in his "Chicken Baby" mode, Zi You actually doesn’t like Olympiad, nor is he a mathematical genius. He loves football and hopes to become a biologist in the future.

But these have nothing to do with the entrance examination he will face. In the crucial year of "junior high school", Tian Yulan even forbade him to spend his energy on things unrelated to his studies.

　

Tian Yulan’s excessive pursuit of famous schools made her feel nothing even when she heard the teacher scold Zi You in public, because the child’s grades did improve.

Under the pressure of Tian Yulan, Zi You had hallucinations in the examination room of the Olympic Mathematics Competition, tore the examination paper and overturned the table, and his grades also fell to the middle reaches from the previous three days.

　

Only after seeing a psychologist did I know that Ziyou’s hallucination was caused by excessive pressure. The doctor advised parents not to put too much pressure on their children and let them relax as much as possible.

　

Tian Yulan, who originally regarded his son as his spiritual sustenance, was hit hard and his spirit completely collapsed …

　

In addition to the first two groups of education modes that are common in daily life, Xiao Shede also has a special family, that is, parents with insufficient strength reserves have gifted children.

　

In the play, Mi Tao’s family are migrant workers in Shanghai. Although Mi Tao’s father runs a fruit stand and her mother works part-time in the protagonist’s home, the family’s economic conditions are difficult, but Mi Tao is a talented girl with an IQ of more than 140.

Compared with Ziyou and Huanhuan’s family, they are fighting for the places of "prestigious schools". As long as it is for children, any excess consumption can be done without blinking. Mi Tao’s family has to empty their money and take multiple odd jobs to make up for the children’s tuition in order to get a gold medal class and get rid of the original living environment for their children’s education.

The pressure of family makes Mi Tao feel that spending money is "making mistakes", and money has become a curse that binds Mi Tao. After living in a big city, Mi Tao received a good education, but compared with most middle-class students, she also had a huge gap …

　

In fact, everyone in the play is a victim in the environment of educational involution, because as long as it is related to children, no parent can always remain rational.

　

"A theater,