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　　"particle robot" system

　　The robot we see now may be human, or it may be a mechanical arm and a big machine … … Do you dare to imagine that the robot in the future may be composed of countless "cell" robots, not only human beings have autonomous consciousness, but also can change their shapes at will like the robot in Terminator, and even more like human beings, even if "cells" age and die every day, it will not affect the normal body function at all … …

　　On November 3rd, many authoritative scientists from all over the world gathered at Tencent Science WE Conference in Beijing to explore the future "small universe". At the meeting, the reporter of Yangzi Evening News interviewed Hod Lipson, a researcher of the new particle robot, director of the Creative Machine Laboratory of Columbia University and professor of engineering.

　　Yangzi Evening News/Zi Niu News reporter Xu Xiaofeng

　　Explore the future

　　In the world of grandchildren, machines will have a sense of autonomy

　　Let the robot take care of itself and manage itself.

　　Robots have autonomous consciousness and even bite human beings, which has always been a problem that many scientists worry and argue about. The new "particle robot" reported on the cover of Nature magazine on March 20 this year can move collectively like living cells. Simply put, just like the human body is made of cells, this "particle robot" may also be combined into a robot that can be truly autonomous or even "regenerated".

　　In the future, robots will have autonomous consciousness, but I am not worried. As one of the leaders of the particle robot research team, Professor Hod Lipson thinks that "it is inevitable that there will be such a day. I don’t know whether it will happen in 10 years or 100 years, but I am more sure that our grandchildren will live in a world where machines will have self-awareness."

　　For the threat theory of autonomous robot, Hod Lipson uses the example of "fire" to express his views — — Fire is very dangerous and powerful. But do humans wish they had never discovered fire? The answer is no. Because with a fire, you can do many things that you couldn’t do before, such as eating cooked food, heating and so on. Robots with autonomous consciousness are powerful and dangerous, and this technology is worth owning. It is important for everyone to realize what this robot can and can’t do, and make sure to use it for good things.

　　"Just like the face recognition technology that has been criticized by many people for invading privacy, it is a great help to find missing children; The UAV, which may be developed into an attack weapon, is a useful tool to help farmers take care of crops when it is used in agriculture. Therefore, the mirror of AI is just ‘ Enlarged ’ Whether AI develops in a good direction or a bad direction depends on the intentions of developers and users. We have developed and used many machines now, and the number of these machines will become more and more complicated. One day, humans will not be able to directly take care of so many and complicated robots. We must find ways to let robots take care of themselves. "

　　"particle robot" should "transform" into nanometer

　　Or you can simulate a "life-like body" with thousands of widgets.

　　According to Hod Lipson, the so-called "particle robot" system consists of many individual units, with a simple disk shape, a built-in battery, a communication module, a small motor and a uniquely designed mechanical structure. Every part of the particle robot is very simple and cannot move independently. But if the three particles are put together, when the particles are instructed to expand and contract, they will interact with the other two "neighbors", and you will push me and drag me to complete the straight line walk. After adding more particles, more complicated things can be accomplished. A robot composed of a group of particles can move around, transport objects and avoid obstacles under the guidance of light.

　　The scientific evaluation of particle robot technology developed by Hod will lead to the fourth wave of artificial intelligence, and the machine will probably have the unique creativity of human beings in the past. The great thing about this "particle robot" is that it is just like the cells that make up the human body. Even if 20% of the particles fail, the whole system can still run, which is also a breakthrough in the viability of the system. Hodglipson said that cells are constantly being produced, aging and dying in people every day, but I am still me, and you are still you. Now build a robot, like a human body, which can be composed of these parts (particle robots). Even if it is partially damaged, it can still function normally as a whole like a human body.

　　This is completely different from our idea of building machines today. An airplane is made up of many parts. If any part fails, the airplane can’t go to the sky. But the robot composed of particle robots is more like an organism, with brains to model and develop itself, and maybe it can be repaired and regenerated in the future.

　　Hod Lipson told reporters that in the future, "particle robots" will be smaller and will form robots to operate like tens of millions of cells. So using nanotechnology or at least micron technology is the next goal. It is impossible to have a practical scene until every part of the particle robot is small enough.

　　What are the benefits of "life-like" robots? Hodglipson said that organisms can be 100% recycled. For example, if you eat a food, your body will recycle the useful substances it provides to you and make full use of it. In the future, there may be a physical machine that can realize this cycle, which is composed of millions and tens of millions of small parts and becomes a recyclable ecosystem. The primary application of this robot may appear in the exploration of the universe. For example, when exploring the moon, these robots can change their shape to adapt to and explore the environment.

　　international cooperation

　　Among the 10 doctoral students in the team, 4 are from China.

　　Do China and the United States have different research focuses in the field of artificial intelligence? NO！

　　Hod Lipson told reporters that there are 10 doctoral students in his research team, including 4 from China, and even more from China, accounting for more than 10 of the master students. There are also many China people among the faculty and staff of our university.

　　In the field of artificial intelligence and robotics, the number of papers published in China, the United States and Europe is roughly the same. Hod Lipson believes that in the world of artificial intelligence and robotics, the world is really flat, and everyone has a strong sense of sharing, which has greatly promoted international cooperation. Hod Lipson’s laboratory is visited by reporters to take photos and ask questions day and night, and sometimes they ask very difficult questions.

　　Some people say that the difference between China and the United States in the fields of artificial intelligence and robotics is that China may be more applied in research, while the United States has done more solid basic research. Hod Lipson said that he didn’t think so. Both Chinese and American scientists are involved in research. In his own laboratory, some researchers pay more attention to application and some pay more attention to basic theory. For example, he has a project of his own that is a robot that can "catch" this action. Researchers will have a lot of contacts with the factory to study whether it can catch 100,000 times without failure, and there are people who pay special attention to the creativity and self-awareness of robots. This is a more philosophical thinking. Therefore, in the wider field of artificial intelligence and machinery, practical and theoretical basic research is widely carried out.

　　[Economic Interface]

　　In May, China’s automobile production and sales situation continued to improve, with a month-on-month increase, and the year-on-year growth rate was significantly higher than last month — —

　　What signals are released by the recovery of the automobile consumer market?

　　Guangming Daily reporter Liu Kun

　　"I really want to own a car of my own during the epidemic." "Beijing’s lottery car purchase policy will give priority to ‘ Car-free families ’ , the opportunity is coming "… … Recently, automobile consumption has become a topic that people often talk about after a meal, and some people even just bought a car they have long admired.

　　According to the statistics of China Automobile Industry Association, in May 2020, China’s automobile production and sales situation continued to improve, with an increase from the previous month, and the year-on-year growth rate was significantly higher than that of last month. What signals have these positive changes released?

　　"This shows that the effects of policies introduced by the central and local governments to stabilize and expand automobile consumption have gradually emerged, automobile enterprises have accelerated their resumption of work and production, residents’ consumer confidence has been enhanced, and automobile consumption demand has been effectively released and replenished." Gao Feng, spokesman of the Ministry of Commerce, said that China’s automobile market has great development space and potential, and the demand for automobile consumption is still strong. With the full recovery of domestic production and living order, various policies to help enterprises get further results, and China’s automobile consumption market will still maintain a steady recovery trend.

　　1. The growth rate of passenger car production and sales has changed from negative to positive, and the confidence of consumers has increased.

　　[Hot spot]

　　From June 1st, Beijing publicly solicited opinions on the optimization scheme of passenger car regulation policy. In the optimization scheme, on the basis of participating in the allocation of ordinary indicators and new energy indicators on a personal basis, the allocation of indicators based on "car-free families" and ranking of points is added; Give priority to "car-free families" from two aspects: setting points rules and quota ratio.

　　"Since the COVID-19 outbreak, China’s automobile industry has been greatly impacted and faced unprecedented challenges." Ye Shengji, chief engineer and deputy secretary-general of China Automobile Industry Association, believes that although the current situation is grim, overall, the difficulties are temporary. With the gradual recovery of China’s economy and the orderly promotion of "six guarantees" and "six guarantees", the automobile industry has gradually returned to normal, and the production and sales situation has developed in a good direction.

　　An ocean-going ro-ro ship recently loaded domestic cars at Lianyungang berth and exported them to Chile. Photo by Wang Chun/Bright Picture

　　In May this year, China’s automobile production and sales were 2.187 million and 2.194 million respectively, up 4% and 5.9% from the previous month, up 18.2% and 14.5% from the same period last year, with the growth rates increasing by 15.9 and 10.1 percentage points respectively over the previous month. Among them, the production and sales of passenger cars were 1.66 million and 1.674 million respectively, up 4.5% and 8.9% from the previous month, up 11.2% and 7.0% from the same period last year, and the growth rate has turned from negative to positive.

　　In this regard, Ye Shengji analyzed that the reason for the market recovery is that the domestic epidemic situation has been effectively controlled and the automobile industry has basically resumed work and production. Under the promotion of the "combination boxing" of policies such as stimulating domestic demand and promoting consumption, consumers’ confidence has increased, and the suppressed market and consumption are gradually being released.

　　With the development and application of new technologies such as big data and artificial intelligence, the performance and service of automobiles are constantly improving. "Our L3 autopilot system has completed tens of thousands of scene matching tests and 50 million kilometers of road tests." Zhu Huarong, president of Changan Automobile, said that in the traffic jam scene, the system can support unmanned driving up to 40 kilometers per hour. Experts believe that new technologies will make cars more "smart" and bring new consumption growth points.

　　Hebei Qinghe auto parts enterprises resumed work in an orderly manner to ensure production. Xinhua news agency

　　Ye Shengji said that last year, due to the downward pressure of the economy, Sino-US economic and trade frictions and some policy factors, residents were more cautious in consumption, and the automobile market was indeed declining. Since the outbreak, residents’ consumer confidence has also been greatly affected. Therefore, it is necessary to vigorously stabilize and protect employment, boost consumer confidence, and promote the continuous recovery and development of the automobile market, thus promoting the steady and healthy development of the economy and forming a virtuous circle.

　　"The need for cars in cities such as Beijing is great." Ye Shengji said that in the second half of this year, Beijing plans to issue 20,000 new energy indicators to "car-free families" at one time. Although it has positive effects, objectively speaking, the effect is limited. All localities should faithfully implement the policies of steady growth and promotion fees promulgated by the central government, and "loosen" the restrictions on purchases, especially the policies for new energy vehicles. At the same time, more efforts should be made in urban planning, road facilities, traffic management, parking lots and other infrastructure construction to promote the coordinated development of automobile consumption and urban construction.

　　Yao Jingyuan, a special researcher in the State Council Counselor’s Office, said that at present, there is no surplus in China’s automobile industry, and there is still demand in the market. The automobile industry has a long chain, which can stimulate more than 150 industries such as steel, rubber, glass and leather manufacturing, and has a strong function of promoting employment. Therefore, the focus of policy should shift from restricting automobile consumption to guiding the rational use of automobiles, solving problems such as congestion and improving the level of urban governance.

　　2. The sales growth rate of new energy vehicles is obvious, and the positive role of the policy has appeared.

　　[case]

　　Not long ago, Ms. Wang, a post-90s Internet practitioner, spent about 280,000 yuan to buy a domestic Tesla Model 3 new energy vehicle. "I placed an order last year, and the price was lowered some time ago. When I bought it, it was tens of thousands of dollars cheaper than before, which was quite cost-effective." She said. Experts believe that the localization of Tesla will bring "catfish effect" and promote many new energy automobile brands in China to actively participate in the competition.

　　Like Ms. Wang, many people are paying attention to the development trend of new energy vehicles.

　　Miao Wei, Minister of Industry and Information Technology, said that since the outbreak, the production and sales of new energy vehicles, like traditional vehicles, have been greatly affected. China has formulated a series of policies and measures to promote the development of new energy vehicles, especially delaying the subsidy for new energy vehicles and exemption from vehicle purchase tax by two years, so as to restore the growth of production and sales of new energy vehicles.

　　Judging from the current situation, the positive role of relevant policies is emerging. In May, the production and sales of new energy vehicles in China were 84,000 and 82,000 respectively, up 3.5% and 12.2% from the previous month and down 25.8% and 23.5% from the same period last year. Compared with last month, the production and sales of pure electric vehicles have increased.

　　Press the "accelerate button" when Anhui Wuhu automobile enterprises resume work and production. Xinhua news agency

　　Although the production and sales of new energy vehicles continued the growth momentum in May, the market situation of new energy vehicles is still very grim. Ye Shengji analyzed that the cost of new energy vehicles in China is too high, and the cost of batteries accounts for more than 40% of the cost of the whole vehicle. In addition, the infrastructure such as charging piles is not perfect enough, and market consumption is affected. In addition, in terms of high-end products, many enterprises in China are not well prepared for technology and are somewhat out of touch with the market.

　　"The subsidy policy for new energy vehicles and other support policies should keep pace with the times in combination with the industrialization." Ye Shengji believes that all localities can introduce relevant policies to promote the development of new energy vehicles according to local conditions, promote industrial iteration, transformation and upgrading, and achieve high-quality development. Policies on crossing and bridge fees, parking fees, scrapping of old vehicles (giving priority and preferential treatment to replace new energy vehicles) should be fully implemented.

　　Shi Minjie, an engineer from the Institute of Science and Technology and Standards of China Electronic Information Industry Development Research Institute, suggested that the subsidy policy should include the requirements on the investment intensity of R&D of automobile enterprises, the development and application of new technologies, and guide enterprises to increase their investment in technology R&D, so that subsidies can really fall on the technological upgrading of new energy vehicles in China. At the same time, speed up the construction of the standard system of the whole industrial chain of new energy vehicles, take advantage of China’s super-large market size, promote the standardization process, and control the initiative in standard setting.

　　"We should encourage the development of different technical routes." Shi Minjie said that he supports the development of new business models such as "separation of vehicle and electricity", encourages enterprises to further improve the safety and reliability of the whole vehicle, and develops and produces new energy automobile products with advanced underlying operating system, electronic and electrical system architecture and intelligent and networked characteristics.

　　Miao Wei pointed out that in the future, we will pay close attention to the development of new energy vehicles, so that they can have a better use environment and more consumers are willing to choose new energy vehicles. From the supply side, the "streamline administration, delegate power, strengthen regulation and improve services" reform will be further intensified, and the OEM production of new energy vehicles will be released in an orderly manner; At the same time, the brand authorization pilot will be implemented for enterprises that develop innovative new energy vehicles. From the demand side, in addition to implementing fiscal and taxation support policies, it will also encourage the development of power exchange mode and encourage local governments to use more new energy vehicles in the field of public services. From the user side, we will continue to increase the construction of charging and replacing infrastructure, encourage all kinds of charging and replacing facilities to achieve interconnection, and encourage local governments to introduce preferential policies on parking and traffic for the use of new energy vehicles.

　　3. The risk of international supply chain is generally controllable, and there are more opportunities for world cooperation.

　　[status quo]

　　In May this year, China brand passenger cars sold a total of 571,000 vehicles, up 0.4% year-on-year, accounting for 34.1% of the total passenger car sales, down 2.2 percentage points from the same period of last year. Experts said that due to the epidemic, the automobile market demand has not recovered, and the market share of China brand cars is declining, and the decline is not small, but the product sales of some internationally renowned automobile companies are growing rapidly, which shows that our brand strength and product strength are not enough, so we should pay attention to it.

　　"From a big car country to a strong car country, China brand cars must be stronger and bigger, which is the foundation." Ye Shengji said that brand influence is not formed overnight and needs continuous cultivation and accumulation. However, we must also realize that now is the era of big data, and the cycle of cultivating a brand may be greatly shortened. As long as the products are excellent, the performance is excellent, and the quality and reliability are excellent, consumers’ cognition will be formed soon.

　　Ye Shengji said that in the future development process, all relevant enterprises in China should practice hard, learn from internationally renowned brand car companies, work hard to break through key core technologies, work hard on quality and reliability, and constantly enhance brand influence and product competitiveness. After decades of development, especially after more than 40 years of reform and opening up, China’s automobile industry has a relatively complete industrial system, and some key enterprises have achieved good results in improving product quality and brand reputation. We are full of confidence in the future development of China brand cars.

　　At present, the epidemic is still spreading around the world, which has a great impact on human production and life and world economic and social development. It is necessary to pay more attention to the global epidemic prevention and control and the changes in the industrial development situation.

　　"Affected by the epidemic, there are certain risks in the international supply chain of automobiles." Ye Shengji said that from the current tracking situation, the risks of the international supply chain are generally controllable. In the future, we should further follow the international epidemic situation, take relevant measures in time, and make efforts to ensure the safety and controllability of the industrial chain and supply chain.

　　Miao Wei emphasized that the epidemic has had a great impact on the global automobile supply chain, the automobile market has fallen sharply, and the industrial structure is facing adjustment. How to properly deal with it requires in-depth thinking and discussion of countermeasures. The automobile industry is a typical international and market-oriented industry. The epidemic situation knows no national boundaries, and so does the global automobile supply chain. Enterprises in this industry should make concerted efforts and strengthen cooperation in Qi Xin to jointly meet the challenge of the epidemic situation. China government will unswervingly open wider to the outside world, continuously optimize the business environment, promote high-quality economic development, and provide more cooperation opportunities for the world.

　　[Micro-survey]

　　# Will you buy a new energy car? #

　　The subsidy policy for the purchase of new energy vehicles was extended for two years; Hainan buys new energy vehicles with a reward of 10,000 yuan each; Shenzhen Transportation Bureau issued policies to promote the promotion of new energy vehicles & HELIP; … Recently, the consumption of new energy vehicles has ushered in many benefits. Some people say that it is the general trend for new energy vehicles to replace traditional fuel vehicles. Some people say that charging is more convenient than refueling and saving money. Others hold a wait-and-see attitude for the consideration of cruising range and charging. Are you considering buying new energy vehicles? How to treat the future development of new energy vehicles?

　　@allison06FD：Optimistic about the future of new energy vehicles, will buy.

　　@Jevensflower：If the disposal of scrapped batteries can be done well, I will buy it.

　　@ Think about Grace:An oil car and a new energy car are economical and convenient to drive in and around the city.

　　@ 京京京京京京京 gave me three views:I want to buy it, but I can’t get the number.

　　@x Shao Shao jun x:I am a new energy vehicle owner. Generally speaking, in a city with relatively complete charging facilities like Beijing, the convenience of using new energy vehicles is ok, charging is fast, and the cost of using vehicles is really low. But if it’s a long distance, it’s still more troublesome, and it’s no problem to walk in the city.

　　@ LinYu:The lack of rechargeable parking spaces is also a problem.

　　(Guangming Daily reporter chenchen finishing)

　　Guangming Daily (11th edition, June 18th, 2020)

There was only fourteen days between the release of The Battle at Lake Changjin and the release of Watergate Bridge.It may be difficult to reproduce the popularity and box office miracle of The Battle at Lake Changjin series, but it still tells a hard truth by its own testimony: the text planning that meets the audience’s expectations, the excellent cast and performance, the production level and scale of hardcore can go out of a stable and long line, and good content has no winter at all.

Author: Liang Xiang

Editor: Lan Er

Layout: Wang Wei

Watergate Bridge of Changjin Lake (hereinafter referred to as Watergate Bridge) won.

Under the excellent performance of the previous The Battle at Lake Changjin, Watergate Bridge, an airborne Spring Festival file, has been released for 19 days, with a box office of more than 3.6 billion; And with the entry of new films, "Watergate Bridge" still occupies the first place in all daily movie-watching indicators, continuing the long-term popularity.

In the traditional Spring Festival with family comedy as the just-needed file, Watergate Bridge, as a war film, has sprung up suddenly in subject matter, but its excellent color bears the bursting scene and emotional resonance of the previous work, which has lived up to the audience’s expectations and sustained its reputation. Counting the first box office of 5.775 billion, the total box office of The Battle at Lake Changjin series movies will break through 10 billion just around the corner.

Under the "film and television winter", such a box office miracle may be difficult to reproduce, but it is still a hard truth in its own words. "Watergate Bridge" is like a night fighter who rushes into the heavy snow on its screen, aiming at the hard road without shortcuts: a solid enough cast and a hard enough production level are to grab the stable output of the box office.

From Big to Small: Focus on the Bridge of Destiny Intersection

According to Huang Jianxin, the chief producer of Watergate Bridge, there was only 14 days between the screening in The Battle at Lake Changjin and the release of Watergate Bridge. It was not until the early morning of January 22, 2022 that the production team finished and handed the film over to Huaxia Copy Factory.

Any excellent film and television work will be under pressure to shoot a sequel. In particular, The Battle at Lake Changjin’s great influence has brought the audience’s sympathetic public opinion expectation and new market feedback, which is bound to influence the planning decision of the creative team. What the audience cares about most and wants to see most is what the second Watergate Bridge needs to present most.

The first film, The Battle at Lake Changjin, has a huge and cultural group image. The soldiers who came from all over the world and finally fought on the battlefield out of common belief, the more tragic their battles were, the more their experiences involved people’s hearts. So from the planning, "Watergate Bridge" has set the core of the literary drama: describing the fate of the seven soldiers.

The fate of the soldiers, all meet on the battlefield. There needs to be a battle to deliver all the answers.

This has the core plot of the second Watergate Bridge: After World War I in Changjin Lake, the United States began to retreat to the east coast of the Korean Peninsula, and Watergate Bridge was their only passage; Only half of the soldiers left in the seventh company will raid with the soldiers of the ninth company and destroy the Watergate Bridge to cut off this passage.

Thanks to The Battle at Lake Changjin’s completion of the necessary background preparation, Watergate Bridge saves a lot of pen and ink, directly spreads the battlefield to the audience, fills the extreme tension of the task, and allows the immersive atmosphere to enter quickly. What’s more, the clear and focused goal setting makes this sequel friendly to all audiences, and even if you don’t know the background, you can quickly enter because of the familiar mode of war movies.

The visual base of heavy snow all over the sky, the competitive pattern of limited space, and the war confrontation of burning adrenal glands. Night, snow, golden gunfire and deep red blood together constitute a tragic battlefield picture. The U.S. military, which has the air superiority, put incendiary bombs on its fighter planes while cruising, and the enemies on the ground held flame throwers, which formed a cruel three-dimensional fire oppression with strong hard power. China soldiers who can’t fight hard must stage a series of intelligent guerrilla warfare and skillfully use a pistol and a Grenade to be small and broad. China soldiers broke the bridge again and again, while the US troops stopped and repaired it again and again, which made the battle narrative compact.

Compared with The Battle at Lake Changjin’s "big", in Watergate Bridge, the creative team pays more attention to "small": from the battle of big scenes to the accurate presentation of a bridge, from the focus on the righteousness of home and country to the personal choice of sadness and joy. The lens not only shows the huge battlefield, but also focuses on the volunteers who are holding explosive charges and flying, ready to die. The audience looked at the body that was constantly penetrated by enemy bullets in the dark, and looked at the blood spattering, and then the whole body was swallowed up by the burst fire. From a small perspective, generate had greater resonance. The sacrifice that runs through the whole film’s artillery fire not only mobilizes the audience’s tears, but also is the emotional landing point that keeps overlapping, which tests the director’s control.

It is this change of perspective from big to small that makes the placement of Watergate Bridge more accurate, and those guns and fires hit the hearts of the audience more easily.

Combining civil and military skills: emotional resonance under artillery fire

Martial arts plays are in the Ming Dynasty, while literary plays are in the dark.

Although the two-and-a-half-hour Watergate Bridge is a battle scene after another, the underlying logic of martial arts drama is supported by strict literary drama. There is the art of war: in order to be small and broad, the volunteers are divided into four teams, making a diversion from the East to the West, and using interspersed tactics to find the weak points of the enemy and win with one blow. There are wits: the route, the time, the reasonable choice of weapons, judging the advance and retreat of preparation, catching the thief first and catching the king first … There are teams, individuals, and even the key fate choices that group soldiers will face along the way from The Battle at Lake Changjin.

The role of Wu Wan Li (Jackson Yee) is the final destination of all literary plays in Watergate Bridge. He is a growing character. After The Battle at Lake Changjin’s rebellion, in Watergate Bridge, when he asked Yu Congrong "How many enemies he killed" at the beginning, the answer "It doesn’t matter, I want you all to go home safely" clearly set the tone for the transformation of a teenager. It is this hidden tone of literary drama that guides the boy to slowly move forward and cover him with a warm quilt when he finally faces the young wounded American soldiers captured in the military camp. This point-to-point mood is self-evident.

Except Jackson Yee, all the actors in Watergate Bridge are also connected with Qi to form a coexistence of fate. To some extent, Qi Lian has become the collectivization concept of the actors, supporting their subconscious performances. It is this natural interpretation that gives Watergate Bridge a more authentic flavor when it ends with The Battle at Lake Changjin’s group portrait.

Tan Ziwei (played by Duan Long) is called "the hero who can’t be killed", but he doesn’t like this title. He warns Wu Wan Li that there are no heroes who can’t be killed or frozen on the battlefield, but only the glory of soldiers. Unlike the traditional hero’s gaze before his sacrifice, Tan Zi was such a hero that he fell down silently without warning when he was doing the task deployment for the soldiers, so that the audience suddenly discovered his injury. This sudden accident and silence magnified the tragic battle and the hardness of the characters.

Before the bridge bombing, Pinghe (Elvis Han) went to apologize to Wu Wan Li and told his brother that Wu Baili had died because of himself. And Wu Wan Li’s answer, "Everyone in Qilian is my brother", has unloaded the deepest burden in Pinghe’s heart. This is the most touching friendship between comrades in arms.

Mei Sheng (Zhu Yawen), whose eyes were badly injured, drove a burning crawler and stumbled down a snowy hillside and crashed into the enemy’s shelters. At this time, he is faced with the inevitability that a strong man will never return, and his heart has no worries. The only thing he wants is to think about his wife and children at the last moment and take a look at the photos.

Wu Qianli, played by Jason Wu, finally admitted to Wu Wan Li that in fact, what my brother said may not be all right. Come on, fly as you like. At the moment of sacrifice, Wu Qianli, who fell, rolled on the hillside, and was finally caught by Wu Wan Li. His eyes looked at his younger brother, although he couldn’t open his mouth any more, but what he should say had all been said.

In the battlefield of gunfire, while presenting scenes, we can also have these delicate descriptions, which also shows the hard-core skill of the film drama. The martial arts drama continues, but the bond between literature and drama has not broken. It is the fate of all the group images that supported the emotional transformation for two and a half hours. When the story ended, all the teams assembled, leaving only Wu Wan Li in the seventh company to shout out the sentence, "It should be 157 people, but it should be 1 person", and all the audience’s emotions reached a climax.

Explaining the emotional fetters of Watergate Bridge, Huang Jianxin, the chief producer, said: "The biggest challenge of the sequel is to integrate the fate, emotions and battle scenes of the characters. Wan Li’s red scarf, Wan Li’s face, Mei Sheng’s daughter’s photo and other details are all echoes and connections of the previous works, and the mood of all creators is also integrated into every detail and emotion. "

Literary drama is the foundation, martial arts is the beginning, and then high-quality production is used to prop up the flesh and blood, which has become the banner of Watergate Bridge. As a super blockbuster with great appreciation, The Battle at Lake Changjin series meets the audience’s demand for watching movies with magnificent war scenes and shocking emotional impact, and once again explains that good content is the last word.

Schedule blessing: content is the universal antidote to the Spring Festival file

"We have fought all the battles we should fight, so the next generation won’t have to fight." This is probably the most inspiring line in The Battle at Lake Changjin. But the next generation needs to know what kind of battles the previous generation fought, which is the historical mission of the film to link the past with the future.

As the main consumer army of movies, the younger generation audience is also the main body that contributes to the box office of The Battle at Lake Changjin series and sets off word-of-mouth communication. What’s even more rare is that The Battle at Lake Changjin series movies have also triggered a movie-watching craze of all ages. According to the data of Cat’s Eye Professional Edition, the proportion of users who want to watch this series is over 40 years old, and there are many older audiences in almost every screening of The Battle at Lake Changjin series movies. In fact, according to the conventional statistics, in 2021, the per capita number of movies in China is 2.4, and half of the audience only watch one movie a year. The box office miracle of The Battle at Lake Changjin series movies has something to do with attracting a wider audience to the cinema.

The attendance of the older generation brought a family-style viewing experience. In this year’s Spring Festival file, history, war, comedy, love, action and animation are diversified in general, which can basically cover all ages and provide more choices for families to watch movies. But from a rational point of view, entering the Spring Festival file does not mean absolute safety. If some filmmakers and cinemas are too eager to get blood back in the Spring Festival file, they only regard the Spring Festival file as an opportunity to make up for their blood loss in the past two years, instead of resonating in the atmosphere of celebrating the New Year and providing high-quality entertainment consumption for the audience. The works that are not up to standard can only watch the good films fall apart and become cannon fodder.

Whether it’s The Wandering Earth’s Hello Li Huanying or Ne Zha’s Wolf Warriors 2 in the summer, the core of the explosion lies in the high-quality content of the film itself, whether it has the emotional ignition point corresponding to the audience. When the audience is sitting in the cinema and facing the screen, what the film should do is to release this emotion to the extreme. In this logic, what the audience sees is not the film itself, but a certain resonance between the film and social emotions.

The creators of Watergate Bridge realized and protected this resonance and integrated it with the social emotions of the Spring Festival. The soldiers’ parting and longing for home in the movie make the reunion in reality the biggest egg. This kind of emotional resonance, in the family-style viewing, is set to the strongest sound.

According to the data of Lighthouse Professional Edition, at 22: 46 on January 22, the total box office of pre-sales of new films for the Spring Festival in 2022 exceeded 100 million. Compared with last year, the speed of pre-sale exceeded 100 million is about ten hours late. The retrogression of such data once again makes people feel the cold winter of film and television, but there has always been such a fire in winter, which can burn good content into the eyes of more viewers. As we can still see now, the popularity of Watergate Bridge is still continuing, and the momentum continues to be high. Although it is snowing heavily on the screen and outside the cinema, Watergate Bridge has walked out of a stable long line with the text planning, excellent cast and performance, and hard-core production level and scale that meet the audience’s expectations, telling all film and television practitioners that good content has no cold winter at all.

THE 　

Special feature of 1905 film network …………………………………………………………………………………………………………………………………………………………….What is worth looking forward to is that in the post-National Day era, the big screen is still wonderful.

Those who have not appeared for a long time and both of them are "open", and their new works are about to unveil the mystery;

Hollywood blockbusters and mainland China, which have attracted much attention, are scheduled for the middle and late October, and the exciting visual feast is also eagerly awaited.

As a great wave of wonderful works line up for release, we have specially prepared a movie guide for fans. You may wish to refer carefully and make your favorite choice!

Wonderful domestic movies

Lanxin Grand Theatre

Director: Lou Ye

Starring://

Release date: October 15, 2021

Recommended index: ★★★★★

The "Lanxin Grand Theatre" with twists and turns on the road to release has finally arrived!

　

Lan Xin Grand Theatre is adapted from Hong Ying’s novel The Death of Shanghai and Yoko Guangyi’s novel Shanghai. It tells the story that Yu Yan, a famous actress played by Gong Li, is collecting secret information for the Allies while she is playing a stage play, and accidentally discovers the Japanese plan to attack Pearl Harbor.

Gong Li’s dual roles of "actor" and "spy" in the play are certainly one of the highlights of the film. In addition to "Gong Huang", there are many powerful actors such as Mark Chao and Odagiri Joe, director Lou Ye’s stylized image expression and Douban’s good reputation of 7.2 points, all of which are the reasons for the film’s eye-catching.

Director:

Starring:/Dylan Sprouse/

Release date: October 15, 2021

Recommended index: ★★★★

Turandot: The Origin of the Curse is another personal feature film produced by director Zheng Xiaolong after 2001.

The film is inspired by the opera Turandot by Italian composer puccini giacomao and the famous novel Tri-color Bracelet by screenwriter Wang Xiaoping, aiming at giving a new interpretation to Turandot in the opera from an oriental perspective. From the stairs to the house, the films are mostly shot in real scenes, and the use of a large number of long shots and sports shots adds a delicate texture.

It is also noteworthy that Princess Turandot is played by Guan Xiaotong, who will compose a love song with Italian actor dylan sprouse in the play. In addition, together with two renowned Chinese and foreign actors, they will also present their Chinese film debut in this work.

　

Director: Liu Xiang

Starring://

Release date: October 22, 2021

Recommended index: ★★★★

The Uninvited Visitor was born in Beijing International Film Festival, but also blossomed in Beijing International Film Festival.

The film was awarded the "Most Potential Creative Team Award" by Beijing Market Project Venture Capital of the 10th Beijing International Film Festival, and the script was seen by famous directors early. Under the supervision of Tian Zhuangzhuang, Liu Xiang, a newcomer, is a director, a screenwriter and a photography director, and three young and middle-aged actors, Fan Wei, Zhang Songwen and Dou Xiao, are brought together to form this suspense comedy bureau.

Uninvited visitors revolves around a murder case in a dilapidated residential building. The interesting thing about the whole film lies in the mystery from different characters’ perspectives, which can always set off reversals again and again. The just-right suspense atmosphere is always exciting. After a lapse of one year, when the film appeared in Beijing International Film Festival again, it was successfully selected for the "Focus on the Future" unit.

The first incense burner

Director: Xu Anhua

Starring://

Release date: October 22, 2021

Recommended index: ★★★★★

Xu Anhua deserves to be called a "loyal fan". From "The First Furnace Incense" to "The First Furnace Incense", which is the original work directed by Zhang Ailing for the third time.

This time, Xu Anhua invited many masters behind the scenes to escort the film. Up to now, The First Stove Incense, which has appeared in Venice International Film Festival, Busan International Film Festival and Tokyo International Film Festival successively, has gained a good international reputation.

In terms of actors, Sandra’s partner Eddie Peng Yuyan should be an eye-catching combination, but whether the former plays the Shanghai schoolgirl Ge Weilong or the latter plays the playboy Qiao Qiqiao, the role fit of the two protagonists has caused controversy.

Then, with Xu Anhua’s support, what is the actual performance of the two? The film is about to start and the answer will be announced soon.

Director:

Starring://

Release date: October 29, 2021

Recommended index: ★★★★

Wuhai uses a real place name as its title. This is a city adjacent to Ordos, and it is also the place where the movie story takes place.

The film tells the story that Yang Hua (Huang Xuan) and Miao Wei (Yang Zishan), a young couple, have experienced a concentrated outbreak of various contradictions in their emotions, family and career in just three days, and their originally loving and peaceful life is out of control and gradually seems to be apart from each other. It is another realistic work directed by Zhou Ziyang.

Compared with the Old Beast, Zhou Ziyang’s self-evaluation is more complete this time. He said that he added genre elements to his new work. "It looks a little suspenseful, and the theme and core are still realism. There are a lot of long lens designs in the film, and the image style is beautiful and refined. This is a powerful work. "

Director:

Starring://

Release date: October 30, 2021

Recommended index: ★★★★★

In the 1960s, under the response of the four influential film studios at that time, 22 actors selected from the three generations of actors became the first batch of films recognized by the public in New China, which set off the earliest "idolize" wave after the founding of New China.

The Actor takes these 22 movie stars as the breakthrough point, and gathers many senior actors, such as Yu Lan, Tian Hua, Yu Yang,,,, Niu Ben, etc., and reproduces the style of the first generation of film artists in new China across the times and centuries.

As the film emphasizes, "be a clean and honest person and act seriously"! Today, the topic of actor’s virtue and art is widely discussed, and this film may bring you new insights and thoughts on the profession of actors.

Shake Hollywood blockbusters

Dune

Director:

Starring:Timothée Chalamet/

Release date: October 22, 2021

Recommended index: ★★★★★

Adapted from the influential sci-fi IP, and jointly created by the Oscar-level production team and the top cast, the sci-fi movie Dune carries the expectations of countless fans.

With the films being painted in Europe and America, the reputation of foreign websites has been released. The freshness of rotten tomatoes is 90%, and IMDB is 8.5, which is not bad. Even Villeneuve himself said that this is his best film.

Villeneuve used to incorporate a lot of China elements, but in Dune, China elements will still appear. The director bluntly said that China’s rich culture had a great influence on him, and he was deeply attracted by Chinese culture.

Chinese actors will play a key role in the play, which is Dr. Yue’s first time to take part in a Hollywood blockbuster.

007: No Time to Die

Director:

Starring:/　

Release date: October 29, 2021

Recommended index: ★★★★★

After six years, 007 announced its return!

As a spy movie IP, which is popular all over the world, and also the last work of 007 series starring daniel craig, "007: No Time to Die" has attracted much attention.

In the film, all the old faces such as,,, and, have returned, and daniel craig, now 53, will put an end to his performance in Bond, and his 15-year "spy career" is about to usher in the final battle.

"007: No Time to Die" tells the story that Bond is facing an unprecedented crisis after retiring, and new and old hatred related to his life and death follow one after another, and he wants to save the world under the turbulent tide.

The duration of the film is 163 minutes, surpassing the previous 24 works in the series and becoming the longest James Bond film in history.

The writer is a writer @ Detective Zhang.

Movies are an escape from ordinary, monotonous and repetitive daily life.

"Little Shede", which focuses on the topic drama "Young to Young" and "Little to Early", opened low and went high. After two weeks of broadcasting, it won the first place in the ratings of the new drama in the same period, and it was even more sought after during the broadcasting process.

　

As the third work in the "Xiao" series of parenting education plays, Xiao Shede has a higher degree of discussion than the previous "Xiao Bie Li" and "Xiao Huan Xi".

Under the crazy topic of "involution" for several weeks in a row, the play ushered in a grand finale during the May Day holiday.

　

Well, affected by the hot search, I didn’t hold my breath after all.

　

In fact, the views on Xiao Shede are quite contradictory. On the one hand, both the young actor and the old face perform very well, and the educational topics involved are true and heartfelt. On the other hand, in order to strengthen the plot line, the design of a contradictory play on average every day is indeed exaggerated.

　

First of all, Xiao Shede sets up a pair of contradictory sisters in the relationship between characters.

Nan Li (Song Jia) and Tian Yulan (Rulu) are both daughters of Nan Jianlong (Zhang Guoli). However, Nanli is Nanjianlong’s biological daughter, and Tian Yulan is Nanjianlong’s wife’s child when he got married for the second time.

Due to his incompatible personality, Nan Jianlong divorced Nanli’s mother when Nanli was in high school, married Tian Yulan’s mother as his wife, and Nanli left his father with her mother. After many years, Nan Li gradually let go, but she has not yet come out of this trauma.

　

Unfortunately for Tian Yulan family of origin, even though she moved into Nanjia with her mother, she still felt extremely inferior. She had to work hard to earn money and marry a good family to pay homage, so that she could feel a little sense of accomplishment in Nanjia.

　

The first episode of Xiao Shede began with a family dinner, and two families took their children to their grandfather’s house for dinner.

During the dinner, everything from clothes to make-up, to children’s grades, trophies and talents became the topic "weapons", and the two men were fighting and fighting.

A dinner was a circus, and the family dinner ended in discord.

　

Nan Li was born in an intellectual family, received a good education and had her own ideal career. Her family is happy and her career is smooth. She has a son and a daughter, and her husband cares about her family. Both of them uphold the Buddhist concept of parenting and hope that their children will have a happy childhood.

Tian Yulan was born in the bottom, and suffered from hardships since childhood. Life didn’t improve until she came to Nanjia with her mother. With three degrees, the husband doesn’t have a serious job, and he doesn’t care about the children. Their lives need the support of the rich husband-in-law, and their desire to have a successful child is extremely urgent. They are typical "chicken baby mothers" in children’s education.

This is also the biggest reason why the two families have different ideas about education.

　

In the play, Nan Li didn’t enroll her daughter in extracurricular classes at the beginning. She didn’t want to put too much pressure on her children, but hoped that they could be happy. Even if she occasionally got the bottom score, she never scolded her children, so she didn’t pay attention to how Xiaoshengchu chose a school at the beginning.

Tian Yulan is well aware of the enrollment rate, training courses, and policy trends. She is also fully responsible for her son Ziyou. She participates in every learning stage and arranges her study life in a planned way. Her son is indeed among the best under his education. She hopes that her son can successfully enter the junior high school of key middle schools.

However, as children enter the fifth grade of primary school, they are about to face "junior high school", and the two educational models have corresponding problems.

　

Because I didn’t go to cram school, the problem of Huanhuan’s grades began to appear slowly. Huanhuan, who was still in the middle and upper reaches, suddenly fell to the bottom. When she lost her class cadre title, she was laughed at by her classmates. The originally optimistic and cheerful child collapsed.

Achievement and happiness are not a choice for Huanhuan, and she is not happy with poor grades.

　

On the other hand, Nan Li always thought that she was bound to win the position of director, but she was replaced by another "airborne" talent with a high academic background.

　

In the play, Nan Li chatted with the president and mentioned the problem of children’s reading. The president thinks that the problem of children going to school is the trouble of our generation.

　

"Our children can’t get into our own alma mater, and their positions are not as high as ours. Their income and social status are not as good as their parents after they become adults." These words made Nan Li begin to realize that not paying attention to the problem of children’s reading may delay their children’s future.　

Nan Li wanted to "take a shortcut" by buying the school district, but after buying the school district, she found that the policy had changed and the school district had to have three accounts. ……

　

In the end, it was not because of Tian Yulan’s influence that Nan Li and her husband started to have a baby, but because of their anxiety about themselves and Nan Li.

　

Although Tian Yulan’s son Zi You has been doing well in his "Chicken Baby" mode, Zi You actually doesn’t like Olympiad, nor is he a mathematical genius. He loves football and hopes to become a biologist in the future.

But these have nothing to do with the entrance examination he will face. In the crucial year of "junior high school", Tian Yulan even forbade him to spend his energy on things unrelated to his studies.

　

Tian Yulan’s excessive pursuit of famous schools made her feel nothing even when she heard the teacher scold Zi You in public, because the child’s grades did improve.

Under the pressure of Tian Yulan, Zi You had hallucinations in the examination room of the Olympic Mathematics Competition, tore the examination paper and overturned the table, and his grades also fell to the middle reaches from the previous three days.

　

Only after seeing a psychologist did I know that Ziyou’s hallucination was caused by excessive pressure. The doctor advised parents not to put too much pressure on their children and let them relax as much as possible.

　

Tian Yulan, who originally regarded his son as his spiritual sustenance, was hit hard and his spirit completely collapsed …

　

In addition to the first two groups of education modes that are common in daily life, Xiao Shede also has a special family, that is, parents with insufficient strength reserves have gifted children.

　

In the play, Mi Tao’s family are migrant workers in Shanghai. Although Mi Tao’s father runs a fruit stand and her mother works part-time in the protagonist’s home, the family’s economic conditions are difficult, but Mi Tao is a talented girl with an IQ of more than 140.

Compared with Ziyou and Huanhuan’s family, they are fighting for the places of "prestigious schools". As long as it is for children, any excess consumption can be done without blinking. Mi Tao’s family has to empty their money and take multiple odd jobs to make up for the children’s tuition in order to get a gold medal class and get rid of the original living environment for their children’s education.

The pressure of family makes Mi Tao feel that spending money is "making mistakes", and money has become a curse that binds Mi Tao. After living in a big city, Mi Tao received a good education, but compared with most middle-class students, she also had a huge gap …

　

In fact, everyone in the play is a victim in the environment of educational involution, because as long as it is related to children, no parent can always remain rational.

　

"A theater,

Today, New Year’s Day, the Year of the Ox is coming!

Xin Chou Niu nian

From February 12, 2021 to January 31, 2022,

A total of 354 days;

There is no leap month in the Year of the Ox, which is a normal year.

There are only 23 solar terms in the Year of the Ox …

This knowledge of the Year of the Ox,

Did you find out all about it?

Why do cows rank second in the zodiac?

Poke the map to understand

↓↓↓

After reading these

Do you feel that you have increased your knowledge?

In addition to the above knowledge points,

And these questions that you might care about.

↓↓↓

In Chinese traditional culture

Cow is a symbol of hard work.

Folk use "cattle" as the carrier.

Praise the lofty qualities of cattle, such as hard work and silent dedication.

To express the working people’s steadfast integrity, simplicity and kindness.

Perseverance and positive optimism.

Then why is steak the second in the zodiac?

Take you to find out today.

Version 1

Long ago, the Jade Emperor decided to choose twelve animals to represent the human zodiac and make them gods. The Jade Emperor ordered that on the specified day, the animals should be ranked in the order of their arrival in the Heavenly Palace, and only the top twelve who arrived first were taken.

At that time, the mouse and the cat were good friends and agreed to start together. However, the little mouse thought that many animals in the world are more beautiful than themselves, and they are also useful to human beings, so he should find a way to win the zodiac.

So, on the morning of the day when he was scheduled to go to the Heavenly Palace, the little mouse didn’t call the cat, but secretly jumped into the corner of the old cow and hid. The diligent old cow was the first to arrive at the gate of the Heavenly Palace. At dawn, the palace gate was just opened, and before the cow could lift its leg, the little mouse jumped down and went straight to the Heavenly Palace Hall. Although the jade emperor didn’t want to call this little mouse the zodiac, you didn’t joke, so he had to declare the mouse the first of the zodiac.

The cat waited at home for a long time, but there was no sign of the mouse. By the time it arrived at the Heavenly Palace, the zodiac was already full. From then on, cats hated mice and bit them as soon as they saw them. The mouse, on the other hand, feels a little sorry for his cat friend and runs away when he sees the cat.

There is a folk custom of worshipping the son god, because mice are fertile, and the ancients prayed for life reproduction and prosperity of future generations, so the fertility concept of worshiping the son mouse was born.

Version 2

In ancient times, cattle were the servants in front of the jade emperor’s palace, traveling between the heavenly palace and the earth. One day, the farmer sent a message to the Jade Emperor, saying that nothing grows on earth and the earth is bare, and asked the Jade Emperor to scatter some grass seeds to the world. Hearing this, the Jade Emperor asked His Highness who would like to sow grass on earth.

Niu Wang volunteered: "I am willing to go."

"You are careless, I’m afraid you can’t." The jade emperor said with trepidation.

"The Jade Emperor can rest assured that I can’t do this little thing well and I am willing to be punished."

The Jade Emperor agreed to Niu Wang’s request and told Niu Wang to take three steps to spread a handful of grass seeds after he came to earth.

The ox king had just stepped out of the worse gate with grass seeds. He accidentally fell down, and his mind was dizzy. He turned the jade emperor’s will upside down, and he threw three grass seeds in one step.

So, in the second year, there were so many weeds that farmers couldn’t grow crops at all. Knowing this, the Jade Emperor summoned Niu Wang to ask, only to know that the careless Niu Wang had done a bad thing.

The Jade Emperor was very angry when he learned about it, so the cow worked as a coolie for the farmer all his life and never stopped eating grass. Until today, its row of upper teeth has not yet grown out.

However, the cow is a good animal that changes once it is known. It is hardworking, diligent and practical, and has done a lot of work for farmers, winning people’s praise. When arranging the zodiac, people unanimously recommended him as the zodiac. If it weren’t for the speculative mouse hiding in the horn and winning the first prize, Niu Wang would definitely be the leader of the zodiac.

Version 3

Legend has it that one day, the Jade Emperor will arrange the zodiac, and he has designated cows, tigers, rabbits, dragons, snakes, horses, sheep, monkeys, chickens, dogs, pigs and cats. The Jade Emperor asked them to rank the next day. At that time, the cat and the mouse were good friends. The cat said to the mouse, "You should wake me up early tomorrow. I am one of the 12 zodiac animals, and I will rank second in heaven tomorrow." The mouse readily agreed. The next day, the mouse woke up early. He didn’t wake the cat, but went to heaven by himself.

At that time, it was just the time to rank second, because the cat didn’t come to the Jade Emperor, and the zodiac was arranged in the order of cow, tiger, rabbit, dragon, snake, horse, sheep, monkey, chicken, dog, pig and mouse. He asked the animals if they had a problem with the order. The mouse said, "I must rank first!" " "Why? Is your contribution greater than that of cattle? " "People think I’m much bigger than an ox." The Jade Emperor had no choice but to let people judge him. So the mouse came to the street and ran from the street. Everyone who saw the mouse shouted, "Big (hit) mouse, big (hit) mouse …" The Jade Emperor listened and put the mouse in the first place.

So new year’s day

What other customs and taboos are there?

Let’s have a look.

Festival custom

The first day firecrackers welcome the new year.

On the morning of the Spring Festival, when the door is opened, firecrackers are set off first, which is called "opening the door for firecrackers". After the sound of firecrackers, the ground is full of broken red, which is called "full house red" At this time, the streets are full of anger and joy.

pay New Year calls

Paying New Year greetings is a traditional folk custom in China, and it is a way for people to bid farewell to the old and welcome the new, and express their best wishes to each other. With the development of the times, the custom of New Year’s greetings is constantly adding new contents and forms. In addition to following the previous New Year’s greetings, etiquette telegrams, telephone calls, short messages, and online greetings have emerged.

During the epidemic, everyone should abide by the national regulations, and you can also convey your thoughts by telephone or video!

Drink Tu Su wine

Tu Su wine is a kind of wine that was drunk during the Spring Festival in ancient China, so it is also called Nianjiu. Drinking Tu Su wine can get rid of evil spirits, and everything will be new in the new year!

Holiday taboo

On the first day, if you don’t sweep the house, you won’t kill.

On the first day of the new year, cleaning houses and killing animals are taboo. Cleaning houses will sweep away the good luck of the year, and killing poultry cannot be done on the first day!

Immovable needle, thread, knife

Needle, thread and knife represent the right and wrong of tongue, which may indicate that there will be right and wrong of tongue in the next year, but in a year, it is estimated that anyone will have right and wrong of tongue with others. Another layer means that the children born to mothers will have very small minds, as small as needles.

Don’t say unlucky things.

New Year’s Day is the first day of the new year, and everyone especially respects such a day. On such a day, everyone is saying especially auspicious words, which indicates that the new year can be profitable and everything goes well. If anyone says something unlucky, it may herald a bad omen this year. If you accidentally say such a thing, spit it out quickly.

The Year of the Rat is very sad for most people.

Too much helplessness, too much regret.

Today is the first day of the Year of the Ox.

What’s past is prologue

There is no need to cry in the past, and there is no fear in the future.

May you and your family be healthy in the new year.

Please cherish yourself at all times.

Stay up less, get angry less, eat a good meal and sleep well.

Work and rest should be regular, as long as you are healthy

All good things are possible.

I wish you an optimistic attitude in the new year.

Interesting and hopeful, live up to your love.

The Year of the Ox moves forward together!

Sources of information: @ People’s Daily, Sichuan Education Publishing, China News Network.

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　　Lu Xun’s Diary of a Madman is the originator of China’s modern novels. After nearly 90 years, Wang Shuo, a "literary rascal", dramatically named his 2007 ending work Diary of a New Madman. This book contains most of Wang Shuo’s private diaries and two short stories in 2007: the diary involves his feelings about people, himself, things, God, life and death; The novels "Horrible Thoughts" and "Days After Death" are metaphors of Wang Shuo’s fate and state of mind in the past six years.

　　500 "wild" words in the diary

　　At the beginning of this year, Wang Shuo returned to the reader’s field of vision with his comeback work My Chitose Cold, but people found that Wang Shuo’s book was "incomprehensible". The publication of the Diary of a New Madman was prefaced by Wang Shuo: "In reality, readers are particularly afraid of not understanding it and should take care of it. After all, there are a few people who sincerely want to buy and don’t understand. Very few people may be mentally ill. "

　　The reason why Wang Shuo named the new book Diary of a New Madman is that this book records a process of delusion, reaching a high point and finally getting to the bottom. In the meantime, every time I think about it, I directly type it into the computer, pushing it one by one, just like crossing the mark. "I solemnly recommend the method of self-treatment of schizophrenia: I type my delusion into the computer, and the rest is a particularly realistic person."

　　It is reported that the diary of the book was written from April to August 2007, totaling more than 500 articles. The style of writing followed Wang Shuo’s consistent maverick. "Crazy, I understand that I look down on people. I think I just look down on things. " The book is divided into six categories according to the realistic orientation, which are named as "I", "Enlightenment", "People", "Things", "Classics" and "Death" respectively. Wang Shuo believes that if the diary is sorted by time, this process is only meaningful to him personally, while the classification according to reality provides a sense of direction for reading and regulates the internal logic of "madness". "I don’t agree to print a book for people to read crazily, and then I can’t come back if I read crazily."

　　Diary or talk about personal life, such as Why I haven’t finished writing about Chitose Cold, Thoughts on Watching Youth-related Days with My Daughter, Remembering My Dad in a trance, and Telling the world about my red knowledge; Or talk about realm consciousness, such as what is death, my Buddhist view, and the most shameless face to death; Or talk about the way of the world, such as "Remembering Liang Zuo", "Quotations from Jiang Wen" and "Telling all the false sensible people in the world"; Or take a long reading note such as A Dream of Red Mansions and Zi Zhi Tong Jian to reflect on the inner world … By the last one written on August 29, 2007, Wang Shuo’s thought after six years of hardship was broken out.

　　The novel "delusion" gives a feast of perception

　　The two short stories "Horrible Thoughts" and "Days After Death" are the acme of the structure and play of words, and describe infinite thoughts with limited Chinese characters.

　　Wang Shuo believes that his writing has reached the realm of "following one’s inclinations". "The two novels were written at the time of delusion, around 2003 and 2004, and I can’t remember them clearly, because they have been written countless times and belong to the series of’ automatic writing semi-finished products’."

　　"Then I saw things like heaven, happiness and love that I never believed in before. These are all landscapes, and a picturesque landscape is no longer an abstract word. It turned out to be all true. When I think like this, I see moving and sadness again-sadness is a gray forest, full of trees with thick moss hanging over them for a long time. Touched by a cave under the cliff by the sea, the cold tide poured in, and the golden light of the sunset lit up the chrysanthemum-like wrinkles on the cave wall. "

　　From the beginning of this book, Wang Shuo’s language is embedded with a kind of magic, and his surreal feelings are directly projected to the readers’ senses through extremely accurate words, and his expression is smooth and incisive. The novel has a total of 40,000 words, and every word is exquisite. The editor of this book thinks that he has presented a "feast of perception" to the readers.

　　The style of writing returns to family and rewrites itself.

　　Twenty years ago, Wang Shuo was born in China literary world with works such as "Stewardess". He conquered countless readers with half piqueness and half affection. However, since "My Chitose Cold", many people are deeply sorry and puzzled by his unique style and profound content.

　　The two novels included in Diary of a New Madman let people once again see a Wang Shuo whose words are superb but his heart is still quiet and simple. Although he calls himself a "delusion", he contains an important ups and downs in life, rewriting himself and being full of warmth.

　　In the book, Wang Shuo recalled his parents, brother and past family. Life is like a play, everyone is just an actor. "I don’t hate to play my dad’s old actor. I just gave him a cold shoulder in the middle. He asked me to play like this, but I didn’t play like this … Later, he stopped playing and left. I haven’t seen him again. I miss him very much. How can a group stay for 40 years without feelings … I have broken his heart, and he has also broken mine. Maybe we both played too seriously. "

　　Wang Shuo’s daughter had a complete family before she was 6 years old. In her novels, Wang Shuo devoted herself to that time. "The story of happiness in my life is the first six years of meeting myself in the afterlife. Then I cut the reins of happiness myself. "

　　Through the words in the book, readers can see a father with infinite warmth, infinite miss and infinite love for his daughter. "My home is not completely scattered because of her. I live for her, and if she is gone, I will never breathe another breath in this world. "

　　Controversial "private" signboard is popular?

　　Referring to the new book named Diary of a New Madman, Wang Shuo said: "Some people say I am crazy, don’t they? I am a Zhongshan wolf, and I will be crazy if I succeed. " As for whether the title of the book is suspected of following the trend of Lu Xun, Wang Shuo once said with a smile: "Madness is not Lu Xun’s patent."

　　Wang Shuo’s two consecutive new books have all been marked with the word "private", which has aroused readers’ general doubts about his motivation to publish books. Some readers posted on the forum: "Wang Shuo is really old and can only sell his privacy like a dead star." Some readers even accused Wang Shuo of taking "private" things as a kind of depravity, completely making his entertainment a star. Some readers predicted that no matter how Wang Shuo caught his eye with the "private" signboard, he could not save his declining book sales.

　　Link. Quotations from Diary of a New Madman?

　　1. The serious problem lies in the educational media itself, followed by the people.

　　2, people want to discriminate against others, people will discriminate against him!

　　3. If you hate me, you should be different from me and more civilized than me. You should be careful not to become a person like me.

　　4. If you deal with a man as he deals with you, you will become your enemy.

　　5. Well, what can we do? Ok, I got it all, but it’s still empty.

　　6. I just want to make the villain feel insecure.

　　7, equality formula: I am a rogue who I am afraid of+you are a rogue who is afraid of you = who is not afraid of who.

　　8. You want to entertain me, and I will entertain you to death! 9. There is good tea when friends come, and boiling water when the media comes.

　　10. Beijing can no longer be so developed, and it will soon be connected with Tianjin. If the groundwater is pumped again, it will sink, just like one third of Shanxi. Otherwise, you should pay attention to desalination, so that we can lie on the beach in Tanggu to get water to drink.

　　11. The difference between me and Lao Xu’s blog is that I speak from the bottom of my heart. She has a helpless attitude towards life. I am really a person who feels super good about myself, so sometimes I feel particularly annoying after being complacent. But as the old saying goes: the heart can speak, and the doctor is as pale as earth.

　　12. There is no difference between young women in rock and literature. They take hobbies as their personality.

　　13. How many people in the society are crazy and they don’t know it. They are acting normal.

　　14. Whoever doesn’t make progress, sitting there bragging, will throw it directly into the human trash can.

　　15. To die is to follow the illusion. Dying means that all the pictures in your life come to your eyes, and those who are sorry for others are hell; A clean conscience is heaven.

　　16. Tragedy is to show people the beautiful destruction; Comedy is to tear the worthlessness of life to people; Both are destructive jobs.

　　17. Even if Lin Daiyu is married to Jia Baoyu, she is angry every day. 18. The most upside-down thing for redologists is to treat consciousness as decadence.

　　19. Writing prose is like a brothel woman. Song dynasty. On the other side of Liu Yong. I’ve been hanging out with poets for a long time, and I’ve sung a few words myself, pretending to be a lyricist.

　　20. Life is a kind of aggregation, and death is a kind of divergence.

　　21. The father of fashion is avant-garde, the father of avant-garde is alternative, and the father of alternative is rebellion.

　　22, middle class-outbreak-fake expensive-elegant-bragging ratio-big gold teeth-BMW-LV. It’s all called "local trouble" when translated.

　　23. How big the steamed buns will be?

　　24. Tell the national corrupt official book: How much money do you have to roll before you will stop?

　　25. All novels are true. I’m afraid I’ll scare you.

　　26. The rascal is magnanimous, and the teacher often feels sorry for him.

　　27, hatred will distort people’s faces, and I will become a fierce face from a pure teenager.

　　28. Men are self-interested and women are altruistic. Although it may be just to protect genes, although there are many gossips-annoying.

　　29. It is a tragedy of China people to be canonized if you reveal some common sense.

　　30. In view of China’s national conditions-a large population and a small population, it is better to promote pinball than golf. (Reporter Wang Jianhui, Gan Yanyan)

Editor: Li Xingcun

Better Days, a film adapted from online novels, landed in Australia, Britain, New Zealand and other countries, which caused widespread heated discussion. Information picture

The TV series nirvana in fire, adapted from online novels, became popular overseas. Information picture

　　[Ask and cut the net text]

　　Mention

　　● From the "1.0 era" of physical copyright export to the "2.0 era" of IP diversified communication, and then to the "3.0 era" of overseas industrial layout, the overseas communication of online literature has initially achieved a "three-level jump", achieving overall progressive development, and the communication path is becoming clearer and clearer.

　　● The combination of artificial translation and artificial intelligence translation, with complementary advantages, may provide an overall solution for China’s online literary works to go to sea on a large scale.

　　● The popularity of China’s online literature and the advanced nature of its dissemination given by the Internet age make online literature carry the spirit of China, the value of China and the strength of China, reconstruct social life with great imagination, create the ultimate dream of mankind, and fuse the literary treasures of the East and the West with realistic experience and artistic imagination.

　　In recent years, China’s online literature carries cross-cultural transmission genes, and with the help of the advantages of the Internet, it has gone abroad from home, which has attracted more attention from readers all over the world. The overseas spread of China’s online literature is not only literature, but also literature. Network literature spreads China culture and China voice with its unique China expression and China style, which breeds the common value pursuit and realizes the beautiful wish of "Let the world have China and China have the world".

From accident to necessity

The overseas spread of online literature realizes "triple jump"

　　The "1.0 Era" of Entity Copyright Export

　　In 1991, Huang Yi’s "The Tale of Two Dragons of the Tang Dynasty" was published in Taiwan Province, and then it was serialized in the early Internet BBS. In 1994, the Internet was connected to the mainland, and these early published serial novels had a great influence on the creation of online novels in the mainland. Until 1998, rascal Cai published the online novel "The First Intimate Contact" in BBS in national cheng kung university, Taiwan Province, which immediately swept the mainland and became "the first most influential online novel". Since then, online novels have been published and disseminated through the Internet, and quickly became popular among the public. Folklore, with great imagination and creativity, has spawned a large number of authors and works.

　　Just three years later, in 2001, a group of young writers of qidian’s predecessor "China Fantasy Literature Association" began to expand online novels from Hong Kong and Taiwan to publishing institutions in Southeast Asia by chance, which officially opened the way for China’s online novels to spread overseas. China’s online novels in various versions and languages are collected by many overseas libraries. In Birmingham Library, the largest public library in Europe, an international student who pays attention to online literature read the Magic Knight the legend of heroes by Bao Jianfeng published in 2003.

　　In 2010, the overseas spread of online literature in China opened a new starting point of "cultural counterattack" and entered a new historical development stage.

　　"2.0 Era" of IP Diversified Communication

　　More and more domestic creators and readers gather, and their works are published overseas and win the first income, which makes the pioneers of online literature see the prospect and hope. In 2003, the establishment of "VIP" charging system in qidian marked the establishment of online literature business model and the rapid development of online literature in China. Since 2010, the export of physical copyright is still ahead of the road to the sea in this period. In 2011, Jinjiang Literature City signed the first Vietnamese copyright contract, and romance online novels began to go abroad in large numbers. After that, the copyright of hundreds of online novels such as "Hua Qiangu Phenomenon", treading on thin ice, Home, Breaking the Sky, Fighting the Mainland and so on were successfully exported. In 2015, it became the first year of online literature IP. Since this year, the overseas spread of online literature has changed into a variety of literary forms. Animation, film and television, games and other literary forms adapted from many popular online novels have gone to sea one after another. For example, anime Once upon a time, there was a Mountain with a Sword, Full-time Master and online TV series nirvana in fire successively landed in Asian countries such as Japan and South Korea.

　　In 2017, webnovel was officially launched, opening the strategic layout of enterprises, industries and industries, marking the overseas communication of online literature entering the stage of industrial output. Online literature, which is dominated by online novels, has gone from the mode of "purchasing copyright on websites, updating on the internet after translation, and paying readers to read online" to the mode of "partially authorizing overseas translation websites, stealing a large number of articles, translating online, and delaying the pursuit", and has formally entered the mechanism of "genuine-oriented, synchronous updating, diversified layout and comprehensive coverage". Under the layout of industrialized output, the spread of various literary forms has increased its landing and influence. For example, the adaptation of the online novel "Swing" has successfully landed on mainstream video websites in Europe and America and TV stations in South Korea, Thailand, Vietnam, Singapore, Malaysia and Hong Kong and Taiwan. The online novel is adapted from the TV series "Wu Dong Gan Kun" to realize global synchronous broadcast.

　　The "3.0 era" of overseas industrial format layout

　　"Starting Point International" is a literary platform for domestic Internet enterprise Reading Group to take the lead in developing paid reading service overseas. Since its launch in 2017, the cumulative number of users has exceeded 50 million; Users cover more than 200 countries around the world, including more than 50% users in Southeast Asia, India and Africa, involving 7 languages; More than 20 partners to promote the ecological construction of overseas communication industry; Nearly 700 works have been authorized overseas, and the online fan community has more than 60,000 daily comments. "Starting Point International" pioneered the simultaneous publishing and serializing of online literary works at home and abroad in both Chinese and English versions, thus shortening the "reading time difference" between Chinese and foreign readers.

　　In 2017, Chinese Online launched the "visual novel platform" Chapters in the United States. At present, the number of users exceeds 15 million, with an annual growth rate of 20% and 5 million monthly active users, making it the top two in the world and the largest visual novel platform in China. This platform, with its excellent adaptation ability and product operation ability, has become a successful pioneering work of China’s online literature enterprises in overseas formats, among which works such as The Wandering Earth and Rural Teacher are popular.

　　In 2018, Zongheng Literature established its subsidiary Tapread in the United States, established long-term cooperative relations with some overseas websites, and actively explored the e-reading market in North America and Southeast Asia. Its works were mainly exported to 180 countries and regions such as the United States, India, the Philippines, Malaysia, Brazil, Canada, Singapore, South Korea and Romania.

　　In 2015, based on seven years’ deep cultivation in the digital reading market in China, Palm Reading established a project and released an international version called "iReader", which officially started its internationalization journey and became the first domestic reading brand to enter overseas, covering more than 150 countries and regions around the world. At present, there are more than 20 million overseas users who can read 300,000 volumes of Chinese content, 50,000 volumes of English content and tens of thousands of volumes of Korean and Russian content.

　　By 2019, the total copyright output of Jinjiang Literature City was more than 3,000, which expanded the cooperation channels of Vietnam, Thailand, South Korea, Japan, Myanmar, Russia, the United States, Canada, Australia and other countries and regions. The three forms of overseas book publishing, information network dissemination and foreign language audio output were promoted respectively, and more than 5,000 works were adapted, including movies, games, animations, radio dramas and audio books.

　　Migu Digital Media actively explores effective ways to go to sea and promotes the innovative project "New Silk Road Bookstore — Overseas digital libraries for primary and secondary schools to meet the reading needs of primary and secondary schools in countries and regions along the "Belt and Road" such as Malaysia, Singapore and Thailand.

　　In addition, a number of online literature, comics, audio and other platforms have expanded diversified and multi-channel cooperation to accelerate the pace of overseas communication. In recent years, the adaptation of cartoons from online novels has developed rapidly and become a popular product at home and abroad. Comics on online literature websites have a strong force in the sea. MangaToon, as the largest domestic cartoon platform at present, has more than 30 million users, and more than 1,000 works have been updated in five languages, ranking high in the list of animation classification apps in dozens of countries.

　　With the initial success of content construction, the commercialization of online literature’s overseas communication is gradually launched, focusing on the paid reading system that is the first successful in China and still plays a central role, and at the same time developing a reading model suitable for the local community. In addition to promoting the very mature mode of paying by chapter in China, it also adopts the mode of unlocking paid reading chapters by watching advertisements, which matches the different market characteristics of different overseas countries and is supported by more and more overseas readers.

　　Constructing the industrial chain of online literature overseas communication

　　From the "1.0 era" of physical copyright export to the "2.0 era" of IP diversified communication, and then to the "3.0 era" of overseas industrial layout, the overseas communication of online literature has initially achieved a "three-level jump", realizing the overall progressive development, and the communication path is becoming clearer and clearer.

　　In the "3.0 era" of overseas dissemination of online literature, there are three main ways to lay out overseas industrial formats: expanding copyright cooperation in overseas channels, that is, exporting translated content; Establish an overseas reading platform to promote original content at home and abroad; Cooperate with landing countries to strengthen overseas comprehensive IP authorization, and combine various product forms such as film and television, animation and audio to amplify the influence of the core content of online literature.

　　The layout of these three industrial formats points to the same goal: to build a complete industrial chain of online literature overseas and further enhance the international influence of online literature in China. Practitioners in the online literature industry are generally optimistic about the prospect of overseas communication. As the saying goes, "there is no competition, only blank".

From subjective to objective

The overseas communication of online literature realizes internal and external two-way drive

　　"New Force from Foreign Countries": Original Phenomenon of Overseas Dissemination　

　　The overseas industrial layout of online literature brings a brand-new phenomenon, that is, the "original phenomenon" of overseas communication.

　　As soon as the layout of China’s online literature overseas communication industry started, it quickly updated and iterated, upgrading from a reading portal to a creative platform. In April, 2018, Qidian International tried to open its creative function to overseas users, which meant the official opening of the first year of overseas online literature originality, and immediately a "foreign new force" appeared on China overseas platform.

　　Up to now, the starting point of international and overseas authors comes from all over the world, which constitutes a spectacular creative phenomenon. These works have diverse themes and contents, most of which are deeply influenced by China’s online writings, and contain Chinese traditional culture such as passion, struggle, respect for teachers and respect for brothers, friends and brothers, and China’s online literature elements. For example, Aaliyah Croce’s Talented Wife is a Superstar won the best recommendation of overseas originality in the Billboard in 2019.

　　Good content value makes online literary works spread abroad more widely. The development and prosperity of online literature, as a unique cultural phenomenon in China, is sought after by more and more overseas readers, and even inspires overseas creators to devote themselves to online literature creation with great enthusiasm. After reading China’s online novels, some overseas readers have a strong desire to create. They write original online novels in local languages on China’s overseas platforms, which is a brand-new phenomenon for both the overseas communication of China’s online literature and the local online literature creation. At present, overseas authors have been writing full-time, and their income can support their choices. The number of overseas online literature creators continues to grow.

　　In the category of online novel creation, there is a big type called "fan", that is, based on the elements of the original story background, content, plot and characters, the second creation is "derived" by using creative techniques such as rewriting, imitation and continuation. For example, the classic of traditional literature, Romance of the Three Kingdoms, has tens of thousands of "fan" works; This is the case with the masterpieces of online literature, Teenagers Here and Biography of Wukong. In Europe and America, this kind of creation is vividly called "fan novel". If we take this as an example to observe the intertextuality of online literature creation at home and abroad, or we can say that China’s online literature gave birth to the phenomenon of "fan" in the development of overseas online literature.

　　"Chinese Overseas Chinese": the Pioneer Force of Overseas Communication

　　In the early 1990s, a group of overseas students created the earliest "network literature works". On April 5, 1991, North American students founded Huaxia Digest, the first Chinese electronic weekly, and Shaojun’s Struggle and Equality became the earliest online novel, which made great contributions to China’s online literature in its infancy.

　　After more than 20 years, online literature has developed rapidly, and a large number of overseas literature translation websites have been born one after another. These platforms have played an important role in promoting the dissemination of online literature translation content. In 2014, the North American online literature translation website "Martial Arts World" was established, with the geographical distribution of readers ranking first in North America, accounting for 24%, the Philippines and Indonesia accounting for 8% and 6% respectively. Readers from more than 100 countries and regions around the world came here to find their favorite online novels, with a total readership of about 30 million, an average monthly page view of about 100 million, and daily active users of about 300,000. The online Chinese work "Shura Wu Shen". Lai Jingping (pen name Ren Woxing), the founder of "Martial Arts World", as a young man of Chinese literature, loves China’s martial arts novels and today’s online fantasy works. He resigned from public office to specialize in the operation of "Martial Arts World".

　　Kong Xuesong, another Chinese-American born in the United States, has translated many famous online novels, such as Breaking the Sky and Asking about Flying Sword. He founded the online literary translation platform "Gravity Tales". Kong Xuesong, like Ren Woxing, loves China culture, martial arts novels and fantasy online texts, and at the same time, he is familiar with English expressions and western readers’ tastes. His unique subjective desire and objective conditions allow him to take the lead in the trend, and with the help of the advantages of the Internet and the globalization trend of popular culture, he has built up the leading force of China’s online literature overseas communication.

　　In addition, many online literary translation platforms and channels in Southeast Asia and European and American countries have played an important role in promoting the dissemination of online literary works in China. In the process of development, this kind of websites usually operate by advertising, rewarding and crowdfunding. With the further development of overseas communication of online literature, especially with the export of industrial formats, domestic online literature enterprises’ overseas self-built platforms have obvious advantages in commercial layout with content copyright and operation mode, forming a diversified and large-scale development trend and becoming a powerful new force.

　　"Two Translations": A Bridge for Overseas Communication

　　Internet literature can spread overseas, and foreign languages are indispensable media. How to break through the cultural differences between the East and the West and accurately convey China’s online literature and China’s traditional culture is very important for the spread and influence of online novels overseas.

　　At present, China’s online literature has been widely spread overseas, and many works have been loved by more and more readers. Translation has played a role as a bridge and link, and overseas local translation teams have become the backbone. As the first online literature overseas communication commendation activity in the world, the annual online literature overseas communication promotion released at the Canadian Forum on Cross-cultural Communication of Online Literature in 2019 is divided into three categories: works, projects and people. For the first time, translation is included in "excellent overseas communication figures", and it is placed in the same important position as works and projects (formats). For example, the "Endless Fantasy Translations" translation group was founded in 2016, and Gamer was the only translator. He translated the online novel My Father-in-law is Lu Bu out of personal interest. It began to expand in 2017, and now the translation team has more than 200 people, and there are more than 100 works being translated, covering romance, city, history, martial arts and other types. "Infinite Fantasy" translated the online novel "I wish you a bright future". Since its international launch, the total number of hits has exceeded 300 million.And received more than 800 million readers’ comments.

　　Most overseas translation groups are set up spontaneously, and they become translators from fans and then team partners. Just like Gaimer, as a fan of My Father-in-law is Lu Bu, he spontaneously translated this work before the foundation of Starting Point International. At that time, in the overseas online literature market, stable updating did not form industry norms. The most popular works kept updating one chapter a day at most, while most works were often interrupted or abandoned. With the opening of the "3.0 era" of China’s online literature overseas communication, the industrial model has been exported overseas, and the translation team has been developed and strengthened due to the support of industrial formats.

　　With the continuous emergence of overseas "explosions" of online novels, excellent translators have also surfaced. For example, CKtalon, a Singaporean, as a research engineer who graduated from American university majoring in physics, has translated China’s online novels in his spare time since 2015, and has translated works such as Zhenwu World and Absolute Option, reaching tens of millions of words. His translation style is simple and easy to understand, and readers can easily understand the stories of the eastern world. He is widely sought after by overseas readers and has a large number of loyal fans.

　　Although online literary works have been spontaneously translated by the initial fans to form a professional translation team in the process of overseas communication, there is still a huge gap, which cannot meet the large-scale demand of overseas communication. It is difficult to break through the bottleneck of manual translation, and it is inevitable for artificial intelligence translation to enter the market.

　　Major Internet platforms in China have paid attention to and invested in artificial intelligence translation research and development. For example, as the world’s first artificial intelligence translation platform for online literature, Twitter Technology focuses on translation production, channel distribution and content realization. At present, it has updated more than 2,000 works simultaneously, covering more than 40 overseas channels and more than 180 countries and regions. The combination of artificial translation and artificial intelligence translation has complementary advantages, which may provide an overall solution for China’s online literary works to go to sea on a large scale.

From internal cause to external cause

The Core Force of Overseas Communication of Network Literature

　　"Trinity": Forming Linkage Effect at Home and Abroad

　　In 2009, the office of the joint meeting of the national network literature key garden work was formally established. The office is located in the Chinese Writers Association, which is the first official trade organization in the history of online literature development. Taking this as a symbol, online literature with folk label has been concerned by governments at all levels and brought into the mainstream cultural field of vision. Nowadays, after 10 years of development, online literature organizations led by the government and associations have blossomed everywhere. The linkage of government and social forces plays an important role in promoting the production and dissemination of online literature content, the construction of related cultural industries and the overseas dissemination of online literature.

　　The popularity of China’s online literature and the advanced nature of its dissemination given by the Internet age make online literature carry the spirit of China, the value of China and the strength of China, reconstruct social life with great imagination, create the ultimate dream of mankind, and fuse the literary treasures of the East and the West with realistic experience and artistic imagination. Behind more than 20 million online literary works are tens of millions of online authors who stay up all night; In the face of super-large works, hundreds of millions of fans and readers continue to catch up. Network literature not only highlights the value of culturology and sociology, but also expresses China’s experience in the coordinates of world literature. Network literature makes the world no longer far away, and the starry sky is still bright. The "trinity" of authors, works and readers is the core force of overseas communication.

　　The network characteristics of online literature production and communication make authors and readers have instant interaction because of their works. With the production and dissemination of online literary content, fan culture has developed and grown. At present, there are dozens of works with more than one million fans, and the number of fans of Shengxu, which ranks first, has exceeded 10 million. The interaction between the author and the reader has entered a new stage of development. The reader group is more iterative, and "online generation" has become the main reading and consumption. They care about society and surpass themselves. They are positive about idolize, feel the beauty of the second dimension, reward, vote and write comments, which have become the standard for fans. The content ecosystem of online literature has gradually taken shape, which complements the IP fan culture ecosystem of "social reading, community building and fan co-creation" and is more and more suitable for the "secondary" communication channel of online literature that crosses the "three-dimensional" national border.

　　The dual interaction between government and social forces, writers and readers, has effectively promoted the quality of online literature, accelerated the process of fine and classic online literature, and further promoted the overseas spread of online literature. According to the survey, overseas readers of online literature in China are increasing by about 30% every year. Among them, 40% have been pursuing literature for more than 3 years, and half of them are born after 1995, which is deeply influenced by fan culture. From the content of communication, the most popular topics for overseas readers are "science fiction, romance, comedy". Interestingly, nearly half of overseas readers have a bachelor’s degree or above. From the perspective of reading acceptance, to some extent, it shows that the excellent online literature content spread overseas has a trend of integration of popularization and elitism.

　　The core drive of online literature content production to related cultural industries makes the social impact of online literature industry far greater than the economic benefits. This intensifies the competitive situation in the IP market of online literature and cultural industry, and also strengthens the quality vitality of online literature content production. Looking at the overseas spread of China’s literature and art, the better works we recognize, the greater the influence and the higher the acceptance. Liu Cixin’s science fiction novel Three-body is widely recognized overseas, which is a typical example. However, the online literature with cross-cultural communication genes, from accidental to inevitable, from subjective to objective, has not only become a contemporary cultural feast for readers in China, but also attracted wide attention from readers around the world, which has a strong emotional resonance. In the process of overseas communication, the international influence of online literature has been greatly enhanced. Through the linkage effect of authors, works and readers, online literature has gradually realized the cultivation from literary events to cultural effects, from industrial economy to cultural ecology.

　　The future is on the way: China story and world trend

　　With its leading industrial advantages, online literature has become an important business card for China culture to go global. The strategic layout of overseas communication of online literature is taking shape. In the development of overseas communication in the past two decades, several major problems have emerged: translation, piracy and cultural differences.

　　Overseas piracy usually includes that some overseas online literature translation websites translate online literature works in large quantities without the authorization of the original copyright owner, and these websites directly embezzle the contents of online literature enterprises’ own overseas platforms and channels. The main problem of translation is that it is difficult to meet the needs of complex multilingual languages and the precise requirements of content. The problem of cultural differences is that the wider the overseas users are, the more prominent the cultural differences are.

　　The above three problems are all around the content core, which shows from another angle that overseas readers and practitioners attach importance to the content of online literature communication. From accident to necessity, from internal cause to external cause, the new creative ecology is closely related to the industrial ecology at home and abroad, which determines that the overseas communication of China’s online literature is the only way for development.

　　The overseas communication of online literature is achieving diversified and large-scale overall growth from content to mode, from regional to global, and from output to linkage.

　　With the further development of China’s online literature overseas communication, from the perspective of industrial format, China’s online literature overseas self-owned platforms and channels are getting bigger and bigger, and a large-scale industrial ecology is initially formed; From the content of the format, the diversified and multi-modal communication with network literature as the core has become the mainstream; From the perspective of content development, the core value and creative characteristics of online literature are brought to the world with the creative mode of continuous updating and interaction with readers, helping more people who love writing all over the world to realize their dreams; From the development trend, more readers around the world are not only attracted by the online literary works created by China, but also can read the online literary works created by local culture.

　　All of the above shows that the overseas communication strategy of China’s online literature, which adapts to the times, the world and cultural trends, is coming into being. China’s online literature, which embodies strong cultural self-confidence, inherits the excellent Chinese traditional culture and literary pedigree, absorbs the essence of western fantasy literature, brings the spirit of China, the value of China and China’s strength to the world, pays deep attention to the "community of human destiny" and endows literature with imagination and hope for the common future of mankind.

　　This is an unprecedented China story, and this is a huge China story. This story spans thousands of years, across all corners of the country, from ancient myths to the other side of the ocean. The ideal life vision and beautiful home brought by online literature creation have given birth to the value pursuit shared by the whole world. All this points to a clear future: the overseas spread of China’s online literature is playing an increasingly important role in promoting exchanges and mutual learning among world civilizations.

　　(Author: Xiao Jinghong, a researcher at the Network Literature Center of the Chinese Writers Association and vice president of the Network Literature Research Institute of the Chinese Writers Association)

With the first year of the outbreak of AI hardware represented by AI mobile phones and AIPC, AI will become a strong driving force to drive users to change their products in the future, and also open up unlimited possibilities for the innovation and growth of 3C digital industry. On March 13th, JD.COM 3C Digital Partner Conference seized the opportunity of generative AI, and set three major goals: 500 new products achieved "one step ahead" cooperation, sales of 15 major trend categories achieved more than 100% growth, and 5,000 "super explosions" with annual sales exceeding 10 million.

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Grasping the times trend and opportunity of generative AI, JD.COM 3C Digital formally put forward the "Accelerated Plan of AI Renewal" and actively embraced the new wave of AI. AI hardware is the most important trend category created by JD.COM 3C Digital together with the brand this year. JD.COM 3C Digital has launched a special position of AI hardware such as "AI Equipment Pavilion" in the station. In the future, it will rely on the deep construction of supply chain and brand, and based on the insight into the user’s demand trend, it will promote the wide application of personal big models on more terminal devices such as PCs, mobile phones and projectors, accelerate the further popularization of AI hardware, and provide users with more efficient and convenient content creation and intelligent experience, so that generative AI will benefit everyone. At the same time, JD.COM 3C Digital will continue to promote the popularization of other trend categories, including folding screen mobile phones and open headphones, and help 15 trend categories achieve more than 100% sales growth in 2024.

At the level of new products, JD.COM has provided 3C digital brands with the marketing capabilities of full link upgrade, such as new product incubation, water storage and grass planting, pre-heating for sale, new product daily outbreak and daily renewal, which helps new products to accelerate their growth and enhance the certainty of new products being exploded. In 2023 alone, hundreds of brand new products were selected and made a heavy debut in JD.COM. In order to bring users a more extreme new product experience, JD.COM officially announced the "one step ahead" plan for new 3C digital products, to meet the desire of digital enthusiasts to "grab the fresh" experience. Without waiting, the vast number of users can enjoy the exclusive experience of taking new 3C digital products first, enjoying rights first and offering discounts first in JD.COM, thus truly creating the ceiling of the new 3C digital industry purchase experience. JD.COM is accelerating the "one step ahead" cooperation with various brands, and it is expected to provide consumers with 1,000 "one step ahead" 3C digital new products in 2024.

At the same time, in 2024, JD.COM 3C Digital will continue to make efforts to provide trade-in services, and integrate 3 billion yuan plus trade-in subsidies. By upgrading the trade-in scheme of the whole product cycle, making low-price concessions and the ultimate experience, JD.COM 3C Digital will join hands with the brand to launch a "growth war" of trade-in to activate consumption, and incite the sales of new products to exceed 100 billion yuan in the next three years, thus helping the sustainable growth of new products.

In terms of explosives, an effective "PEPSI methodology" has been established to create "super explosives", namely, Price (price), Exposure (exposure), persistence (persistence), Stock (inventory) and Interaction (feedback). Through deep cooperation with brands, Provide competitive prices, long-term high exposure, lasting and effective investment, sufficient inventory, and sensitive user demand feedback, and boost the average sales volume of the overall pallet in each activity cycle by more than 50% month-on-month, and successfully build a number of products including Red Magic, Hewlett-Packard notebooks, Xiaomi headphones and Huawei routers into industry explosions, with the average sales volume of the overall pallet in each activity cycle increasing by more than 50% month-on-month. This year, JD.COM will continue to iterate over 3C digital "super explosive" IP, adding new resources, new rights and interests, new cooperation and new scenarios, and the goal of "super explosive" with annual sales exceeding 10 million yuan in 5,000 years will also be easily grasped.

In 2024, JD.COM 3C Digital will continue to focus on "how to save money quickly", and further upgrade its marketing content and omni-channel service ability around new product launch, trend category and super explosive product creation, so as to achieve the three annual goals as soon as possible and help the brand expand more business growth opportunities.

　

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