How do brands enter the market and consumers pursue pure beauty?

In recent years, there has been a wave of "purity" in the cosmetics industry, and "pure beauty" has become a strong force in the cosmetics segmentation track. Domestic pure beauty brands continue to explore new situations, and foreign pure beauty brands also usher in a new stage of development.

According to the data of "Analysis and Forecast of Pure Beauty Trend in 2021", the global pure beauty market will be $5.44 billion in 2020 and is expected to reach $11.56 billion in 2027. Among them, China market is the most promising and competitive gold track, accounting for 35% of the total market share. Take First Aid Beauty (hereinafter referred to as FAB Beauty) as an example. In 2018, Procter & Gamble Group acquired FAB Beauty. In 2020, it officially entered the China market and opened an online store. In September 2020, the Taobao trading index of FAB Beauty increased by 5,591.61%, and its sales exceeded 100 million yuan in just half a year. The development potential of China pure beauty market attracts many brands to lay out here.

The person in charge of Yiye brand said in an interview: "According to our long-term research and analysis of the big data industry report, it is found that young consumers are interested in streamlining skin care and plant skin care, and they also put forward more requirements for efficacy, safety, transparency and sustainability. This is also an important reason why Yiye has changed from a simple’ plant skin care’ brand to a’ pure beauty skin care’. "

L’OCCITANE

Foreign brands are also actively involved in the China market. Take L ‘Occitane Group as an example. Melvita, a French natural skin care brand owned by L ‘Occitane Group, entered the China market in 2015, and ELEMIS, a British luxury aging skin care brand, entered the China market in 2020. "L ‘Occitane Group will also introduce the Australian clean beauty brand Grown Alchemist in 2023, bringing pure, natural and safe and healthy skin care experience to China consumers." Queenie LIN, executive director of L ‘Occitane Group in China, said.

Looking at the development of pure beauty, at first pure beauty was just a concept, which was used to describe products that did not contain some synthetic ingredients with certain safety risks. After that, the concept of pure beauty was further expanded, requiring products to achieve skin care in a pure way and find the balance of skin. Based on this concept, a number of domestic and foreign brands and products have been born one after another. Foreign brands FAB Urgent Care Beauty, REN Skincare, domestic brands Yiye and MCL Flower Xikou are all representatives. According to statistics, in recent years, more than 30 domestic and foreign pure beauty brands have emerged, and there are more than 7,000 notes on "pure beauty" in Little Red Book.

The pure beauty market is booming for a while, but at the same time, there are some drawbacks, such as blank market supervision, vague concept definition and lack of user awareness. The market performance of brands is also uneven, and how to straighten out the development context of "pure" market in chaos is still a difficult problem in front of this track.

The definition and standard from "fighting separately" to "unified consensus" need to be clarified urgently.

Although pure beauty is not a newborn, it still lacks a unified definition and standard, which leads to loopholes in the industry development norms. At present, the pure beauty brands on the market are basically "in their own way" and are implemented according to their own standards. For example, L ‘Occitane’s understanding of pure beauty is "plant-based, symbiotic with nature", and green raw materials, green production and green packaging are its guidelines for creating "pure beauty".

FAB urgently protects beauty

FAB, a pioneer brand of pure skin care, adheres to five core standards, that is, all products do not contain ingredients harmful to skin and human health (there are 1300 such ingredients); Adhere to the principle of zero cruelty, and all products have no animal experiments; Sensitive muscles are available; Complete dermatologist allergy test; Do not use artificial flavors. In addition, FAB Emergency Beauty also teamed up with Sephora to open a special area to define pure skin care standards for Sephora. Only brands that exclude 54 potentially harmful ingredients to the skin can enter the special area.

Similarly, domestic brands are also exploring and formulating standards and norms. In 2019, Huaxikou formulated the "Five Principles of Clean Pure Skin Care", including true label, purity without additive, efficacy demonstration, advocating virtue for goodness, and being natural and organic, as its principles for developing products. In addition, Huaxikou also formulated the first list of 2000+Never List risk raw materials in China, banned more than 2,143 kinds of risk raw materials, and standardized the "six major risk component systems", exceeding the EU and domestic ban standards.

MCL huaxikou

In January of this year, Hua Xikou released the first Green Paper of Clean Beauty Pure Beauty in China, proposing a comprehensive interpretation and implementation measures for pure beauty. In July this year, Hua Xikou, as the first drafting unit of the group standard of pure beauty, and 14 research institutions jointly formulated the first domestic group standard of Clean Beauty and the standard of pure beauty of cosmetics, which were officially released and implemented in August. The group logo requires that the whole life cycle of products, that is, from raw materials, formula, design, packaging and production, should be fully implemented by adhering to the standard of "pure beauty" and put an end to "conceptual" and figurative products.

Coincidentally, in August this year, Yiye officially released the Technical Definition and Calculation Guide of Natural Ingredients in Cosmetics (hereinafter referred to as the group label), which promoted the domestic cosmetics industry to further explore natural and pure beauty by clarifying and quantifying the natural attributes of raw materials and products. While defining "natural ingredients" and "non-natural ingredients", the League Standard explains the concept of "natural derived ingredients" in detail and explains the calculation method of "natural source ratio". Among the 8,965 raw materials available for one leaf in China, the disputed raw materials in 4,421 are rejected, and the raw materials with high green natural index are preferred in the 4,544 all-green list to reduce the addition of artificial chemical components.

The person in charge of Yiye brand said that after defining nature, Yiye will promote the formulation of "General Rules for the Evaluation of Pure Personal Care Products" and "General Rules for the Evaluation of Green Personal Care Products" in conjunction with the Daily Chemical Association and experts in the industry. "Pure personal care" refers to cosmetics with "natural ingredients" and "naturally derived ingredients" as the main ingredients, which contain no safety controversial ingredients, and the products and raw materials are tested in line with animal welfare, with simple formula and environmentally friendly packaging. "Green personal care" refers to cosmetics whose production process meets the requirements of environmental protection, is harmless or less harmful to the ecological environment and human health, consumes less resources and energy, and has high quality.

The formulation of pure beauty standards is an important exploration for the development of the industry, which will promote the development of pure beauty industry in China. However, the formulation of standards is only the first step, and whether a consensus can be reached in the field of pure beauty, followed and implemented is the key to promoting the development of industry norms.

"Grasp both hands and be hard". Both safety and efficacy need to pass.

Pure beauty wants to win consumers, in addition to safety, efficacy is also the key. Xiao Su, the brand manager of Huaxikou, said that foreign consumers will pay more attention to safety, non-toxicity and environmental protection for "pure beauty", while domestic consumers will pay attention to the effectiveness of ingredients first, and then pay attention to the dimension of "safety". And "safety+effectiveness" cannot be separated from the support of scientific research strength.

For example, Huaxi Kou built a 1,600-mu peony planting base to create a traceable and verifiable raw material ecology. At the same time, we also pay attention to other local plants such as Luoshenhua and create exclusive raw materials for the brand. In addition, Hua Xikou cooperated with Peony Skin Care Science Research Center and Beijing Key Laboratory of Plant Resources Research and Development, and established Hua Xikou Innovation Research Institute of Chihuatun Chuangmei Center in conjunction with natural raw material supplier Givaudan. Developed a "biochip" technology platform and unique raw materials such as Luoshenhua acid and peony whole plant fermentation broth, and obtained national patents for self-developed components and plant extraction technology. The products such as Hua Xi Kou Luo Shen Hua series and Peony Flower series have achieved the effects of oil control, pore thinning, blackhead removal and light lines, anti-aging and so on through the actual measurement of human efficacy by SGS authoritative third parties.

A leaf

One leaf, which also focuses on oriental plants, is locked in Longnan Olive. In view of the unstable formula of Olive, one leaf has repeatedly adjusted the formula to solve the problems of greasy skin and poor skin-friendliness, and achieved the effect of being lipophilic, hydrophilic and refreshing. "Song Yang, vice president of Shangmei Group, and the R&D backbone team went deep into overseas to learn technology, set up their own research team overseas in seven years, set up their own factories, and constantly learn and improve their understanding of pure beauty and breakthroughs in scientific research." The person in charge of a leaf brand said.

Melvita, a brand of L ‘Occitane Group.

Foreign brands are also constantly exploring the "pure Dafa". For example, the star product of French natural brand Melvita, Moroccan nut kernel oil, is selected from unpolluted Moroccan nut forest and extracted by cold pressing. Water, chemical solvents, artificial flavors and pigments are not added in the whole pressing process. Its best-selling rose fragrance conditioning water is selected from Damascus roses produced in Iran. No pesticides are used in the planting process, and the fresh rose petals are distilled by "single distillation method" when making, and the roses are not extracted in advance to ensure that the flower water contains rich rejuvenation essence.

FAB, which focuses on clean and non-irritating formula, is dedicated to providing targeted skin care solutions for people with eczema, acne, redness, dryness and sensitive skin. Its core component, micron colloidal oats, was wet-ground in a specially researched low-temperature sterile environment, and the colloidal oats suspension with an average particle size of 11.84um was made. The particle size was only one-third of the pore size, which was far less than the 300 micron oat fine powder added in conventional skin care products, thus better achieving moisturizing, repairing and antioxidant effects.

For pure beauty brands, only by insisting on independent product innovation and attaching importance to the research of core ingredients in the skin care market can we truly achieve natural purity and effective beauty.

The combination of the new demand of consumers and the concept of sustainable development is the deep reason to help the development of pure beauty market in China. Yolanda, brand director of FAB Emergency Beauty, said in an interview that FAB Emergency Beauty is very optimistic about the development prospect of China pure skin care market. The policy support of the concept of sustainable development has greatly encouraged the development of pure beauty industry. At the same time, brands in the industry are actively exploring purity in raw materials and packaging, and consumers, especially young consumers, are increasingly aware of environmental protection and pure and streamlined skin care, which has become a helping factor for the development of pure skin care market.

The safety of products and its potential environmental impact are the core of pure beauty. Under the dual-carbon strategy and sustainable development strategy, "pure beauty" is a trend and an opportunity. Whether it can detonate the track and become a "dark horse" is worth looking forward to.

(Xinhuanet Yang Yingying)

Domestic beauty cosmetics: if you want to wear a crown, can you bear its weight?

Image source @ vision china

Wen | Wu Wei, author | Aowei Consulting

For a long time, domestic beauty products, which are popular with cost performance and strong marketing, have been polarized in word of mouth.

Supporters believe that it is not easy to break through the strong blockade of international big names and compete for the first place in the era of social media development; Critics believe that catching up with the free ride in the traffic era, domestic beauty products have enjoyed an early dividend. Once the industry returns to rationality, the ability of players with too smooth fortune in the early stage to bear pressure in the later stage is uncertain.

A positive conclusion is that from 2019 to 2020, the domestic beauty cosmetics have gone through the initial rough times, and the focus of the next stage is that when it comes to products and brands, domestic beauty cosmetics still have the ability to compete with international brands.

Some players have chosen a more radical path, such as the Perfect Diary: SKUs are constantly innovating and making big acquisitions to quickly adapt to this butterfly-changing market and consumers; Some players have also adopted a more secure style of play, and Hua Xizi has worked hard on brand building and product design.

If we look from the downstream of the industry to the upstream, we will find that not only the brands standing in the spotlight, but also the upstream manufacturers are constantly updating iteratively. It can be said that in addition to strong marketing and cost performance, domestic beauty products have precipitated unique value advantages in these years of exploration, so that they are fully catching up with the first-line big names in the whole cycle of products and the whole link of the value chain.

Still the same question, if the potential energy of a certain link involved in marketing and production is strong enough, is the potential energy of this link strong enough to support a game of chess or the reversal of the right to speak? This reversal does not lie in the occasional explosion, but in the long-term ability to produce new products and brand loyalty that always occupies consumers’ minds.

And domestic beauty cosmetics must also face some hidden diseases in the continuous high pressure. A lot of hot money flows into channels and marketing, and how much money is left for products and research and development.If we can’t achieve innovation at the basic science level, the seemingly solid barrier of the brand is likely to be broken by the next big brand.

We take the whole product cycle as the foothold, go deep into every link to disassemble, and try to answer how far the domestic beauty cosmetics have gone on the road to PK with international brands besides being fast.

The public knows the "fast" of domestic beauty cosmetics.

Just as fast fashion broke the shackles of traditional fashion, and then it was surpassed by ultra-fast fashion, the changing and subdivided needs of young consumers put forward higher requirements for brands. On the one hand, they need to constantly introduce new products to stimulate consumers to maintain their freshness and attention to the brand. On the other hand, the younger generation of consumers have regarded high-value design and innovative ability as an important criterion for brand strength.

Therefore, the "quick" posture was an advantage in the early stage of the development of domestic beauty cosmetics, and it has been regarded as a "routine operation" until now.The rapidity in the supply chain is not new, and it can only be regarded as the only barrier to the brand when it involves the whole process of brand connotation, packaging design and manufacturing.

Through expert interviews and industry research, Oliver Wyman found that the research and development cycle (including product creativity, packaging design, formula preparation and test production) of a single new product of international brands is between 15 and 24 months, while similar brands in China generally only need 6 to 9 months. The planning period of big brands is usually in years, but it is very common for China brands to be in months.

However, there are also pattern subdivisions soon. Oliver Wyman Consulting believes that domestic beauty products have been iterated into two categories on the previous basis. An "agile trial and error" model that keeps up with the market trend, citing a large number of external partners to speed up the design, packaging and other processes, and constantly introducing new products to test the market response, may evolve into a representative of platform players; Another "lean polishing" model tries to create a beauty brand with China cultural symbols for consumers, which often has the potential to go out to sea for gold in the later stage.

(Taking two typical brands as examples, Oliver Wyman Consulting found that a brand registered 332 products in 2020 under the agile trial and error mode, of which 42 products were introduced to the market, and 69 products were registered in the same year under the lean polishing mode, of which 12 products met with consumers. )

After all, behind the fast is the competition for the attention of young consumers and the right to speak in the beauty industry.

Observers from all walks of life have studied Generation Z for many years and found that it is difficult to establish brand loyalty of this generation of consumers. Even if you have a preference for a certain brand, it is easy to migrate and jump in the same kind of competing products.They grew up in an era of material abundance and information explosion, and they have instinctive sensitivity to new brands and taste new psychology.

This is essentially different from the concept of beauty consumption of consumers before the age of 25. Their knowledge of beauty basics is almost educated and cultivated by international big brands. Once they form their loyalty and preference for a certain brand, it is difficult to actively migrate, which is similar to the "trust in the brand first, then trust to migrate from the brand to the whole line of products" shown by mature users in the Japanese beauty market.

But the younger generation of consumers are different. They are used to "passive feeding" of demand and do not accept "delayed satisfaction".An exaggeration is that what consumers want today, domestic beauty cosmetics can be given to you tomorrow, but if it is an international brand, the prototype of the product may not be discussed until next year.

No one pays attention to the disputes and tears in the process, and consumers only care about the results of those impacts on the overall strategy and local business adjustment of the group. The noisy volume in the track and the constant production of new domestic beauty products every day make them not know or understand the time required for the brand to develop, produce and build value.

International brands may have lost time, and domestic beauty products have won the opportunity. In the race against time of China’s speed, diligent beauty practitioners spend time again and again to hand over fabulous answers.

They can’t achieve an overwhelming victory, and they don’t need to catch up with all channels. As long as there is a small range of highlights at an activity node, this achievement is enough to publicize for one year.

However, these criticisms do not completely deny the achievements of domestic beauty products. Frankly speaking, the competition on the beauty track is fierce, and the cold start process of the new brand has been quite difficult. Now it has passed the stage from 0 to 1, and it is expected that it will become a forest and a sea, which also forces the industry to continuously improve its quality and level.

Judging from the whole process of the birth of new products, domestic beauty products have ushered in the acceleration and innovation of the whole process and all links, and their blade is not only at the marketing level. There is also fine work.

Let’s talk about it in different modes.

  • In the stage of creative conception and packaging design:

Agile trial-and-error mode beauty has strong resource integration ability and scheduling ability to manage multiple partners. They introduce a wider range of partners, and creative inspiration can be provided by some professional organizations. The packaging design has a mature OEM factory, the supply of raw materials suppliers is stable, and the external marketing is also supported by professional advertising companies. This cross-subject and cross-departmental coordination and integration ability puts high demands on the external management and internal management of the company. They need to have keen and accurate foresight in the judgment of higher dimensions such as strategy, as well as tolerance for trial and error costs and the execution of rapid adjustment after trial and error.

Under the lean grinding mode, some brands can easily detonate word of mouth with advanced design or concept. The representative carved lipstick of a national makeup brand is an example. The core idea originated from an exclusive professor of the Academy of Fine Arts, and the brand often has discussions and cooperation with external art colleges on packaging and materials.

A widely circulated saying in the industry is that the mold opening of this product is the most difficult among domestic brands. At that time, the brand was looking for large and small production lines in China, and it took about 8 months to finalize the manufacturer of lipstick paste to achieve the special appearance effect of the product. The brand side needed to try again and again with the factory in terms of product efficacy and product appearance, so as to find a balance point. It is easy to understand that the cost of molds in the production line is high, and shoes need to be molded and clothes only need to be printed, which is the difference in cost. That’s why you buy concealer air cushions from different companies, and their boxes are all similar, because the initial molds of the production line are the same.

Paying attention to design also means a more professional internal design team rather than relying solely on external creative institutions. According to the open recruitment information of Yige Group to which Hua Xizi belongs, the annual salary of senior gift box packaging designers who have worked for 3-5 years is between 225,000 and 450,000, which is quite different from that of their peers, at least reflecting the brand’s reserve and attention to design talents.

The design of appearance structure and vision, and the consideration of packaging materials are not unique to Hua Xizi. Blank ME, a domestic brand that focuses on base makeup, has all its packaging materials designed from South Korea, and its product price line is almost equal to that of international brands.

  • Formulation development stage:

In addition to core creativity, packaging design and product formula, although most domestic beauty cosmetics will directly use the formula of OEM at present, they are also actively setting up their own raw materials and formula research teams. The common practice is that most foundry employees are relatively familiar with the functions and textures of raw materials, but they are relatively slow to respond to the needs of C-end consumers. At present, it is quite cost-effective for the brand to make minor adjustments directly on the existing formula mode of the foundry.

Indeed, with the continuous maturity and upgrading of China’s manufacturing industry, brands need not be limited to internalizing the whole value chain from concept to production, but can explore external forces to the greatest extent and build a more open-source ecosystem centered on brands. The brand side can further put its energy into the polishing of core competitiveness, such as brand building, cutting-edge scientific and technological exploration, consumer insight and so on.

  • Test phase:

The laboratory testing of domestic brands has adopted more flexible methods, such as keeping only the necessary safety and stability tests, directly using the test results of the foundry, changing some tests from linear to parallel, etc., in order to speed up the testing.

In the stage of consumer testing, compared with international brands that spend 2-3 months at a time, use external research companies, adopt well-designed questionnaires with dozens to hundreds of questions, and conduct comprehensive data analysis, domestic brands hold the idea that "the real consumer testing takes place after the product goes on the market", and think that small-scale consumer testing before the product goes on the market is difficult to ensure objectivity and cannot bring decisive changes to the product. Therefore, domestic brands greatly shorten the testing time to 2-3 weeks, and greatly streamline the granularity of questions and data analysis, just seeking feedback from consumers on core issues.

In order to achieve rapid consumer testing, leading new domestic brands directly recruit consumers through WeChat WeChat official account and other channels to form a "testing resource pool" and invite them on demand. This not only ensures the speed, but also creates a novel way to interact directly with consumers.

  • Production stage:

Similar to the concept held in the testing stage, domestic brands test the market reaction and make timely output adjustments through smaller batches and more batches of production. For example, the first batch of lipstick products produced by a domestic brand only produces 10,000 pieces (positioned as "limited edition"), which can be completed within 1-2 weeks; Gradually increase to 20,000 and 50,000 in the next production batch. The first batch of international brand lipsticks will reach the production order of 100,000-300,000 pieces, and it will take at least one month to produce. In addition, because domestic brands basically use the formula of the foundry, raw material procurement, quality inspection and other links can be as advanced as possible (completed by the foundry in advance), which further speeds up the overall production.

Based on the above links, domestic beauty cosmetics now have the ability of quick attack and meticulous work in all aspects of creative conception, packaging design, formula debugging and manufacturing, which means that they have the confidence to compete with international brands.

But this does not mean that there is no gap between domestic beauty products and big brands in Europe and America.

The problems faced by domestic beauty players are the same. Even if the brand has completely caught up with the creative connotation, product design, external marketing and follow-up logistics, it is still difficult for the brand to have the ability to cross the cycle if it cannot make a breakthrough in basic research and development.

International beauty companies such as L ‘Oreal and Estee Lauder have flourished for a hundred years. Their self-built laboratory has a profound accumulation in the research and development of basic dermatology and has obvious advantages.It involves the innovation of basic raw materials, the sensitivity of human skin, adaptability test, etc., and it does open a position with domestic beauty.

Taking the innovation of raw materials as an example, Bosein of L ‘Oré al, Pitera of SK-II, and Alcohol A of Johnson & Johnson Company (which has been widely used at present) are all unique patents, thus giving birth to explosive products that span the cycle.

Take Pitera as an example. Due to the dispute over the expiration of the patent between 2017 and 2019, in theory, the factory can engrave Pitera according to the composition and production method in the original patent registration document of one of the cost inventors. However, due to the lack of unique strains, the water in the local Lake Biwa in Japan and the uncertain fermentation process, it is not feasible to completely engrave the formula, which is the barrier of SK-II.

The same is true for the key components of Estee Lauder’s small brown bottle, which uses the lysate of the fermentation product of Schizoyeast, which is unique to CLR, a famous German ingredient supplier. It is difficult for domestic factories and laboratories to replicate in a short time.

To some extent, domestic beauty cosmetics are relatively weak in raw materials, formulas and other aspects. Apart from the reasons that local beauty brands started late and have a deep foundation, there are also the influences that today’s beauty brands are involved and the market is changing too fast.Before, local beauty brands were merged, acquired or closed down due to the massive entry of European and American brands. Now, it is hard to follow the trend of social media, and more or less compromise the market, thus falling into the red trap of packaging, concept and marketing.

However, with the continuous maturity of consumers and the elimination and evolution of the market, the industry will eventually return to rationality. This is also why we can see some domestic beauty products and are more willing to polish the products in a down-to-earth manner.

Paiqueling began to cooperate with the University of Berlin in Germany, and went to the United States to attack Japan to develop new products. Huanya and dermatologists studied technology in Australia, and the perfect diary was established as "Open Lab". When the market capacity is large enough and the entrants are expected to share a piece of the action, if the capital reserve, talent team, product design and brand ideas are in place, enterprises will also adjust their ideas, and their willingness to invest in technology research and development and production equipment will also rise, and the focus of the whole industry participants will also shift to products.

This is also the victory of China OEM/ODM OEM mode. In a broader dimension, the rise of domestic beauty cosmetics means an all-round upgrade of China’s manufacturing, which is an important signal for domestic beauty cosmetics to start brand building and cultural self-confidence, and also a powerful proof for them to sail out to sea and go global.

Insight into Education: Problems and Solutions of Double Reduction Policy, Online Education and Vocational Education

# Headline Creation Challenge #

With the development of society, educational issues have become more and more popular. In recent years, there have been many educational hot issues in China, such as "double reduction" policy, online education, vocational education and so on.

These hot issues not only reflect the needs and expectations of ordinary people for education, but also reflect the complexity and diversity of education itself.I briefly start with the insight of educational hotspots, analyze these hot issues, and put forward corresponding views and suggestions.

The policy of "double reduction" is one of the hot topics in the field of education in recent years. This policy aims at reducing students’ academic burden, optimizing the allocation of educational resources and improving the quality of education. There are also some problems and challenges in the implementation of this policy.

Reducing students’ schoolwork burden is one of the core objectives of the "double reduction" policy, and the realization of this goal faces some difficulties. The heavy burden of students’ schoolwork is closely related to the uneven distribution of educational resources and the imperfect educational evaluation mechanism.

(2) To reduce the academic burden, students’ learning needs and individual differences should also be considered. How to balance these problems needs further discussion and research.

③ Optimizing the allocation of educational resources is also one of the important contents of the "double reduction" policy. There is a serious imbalance in the allocation of educational resources, and there is a big gap between urban and rural areas and between regions. Optimizing the allocation of educational resources requires a lot of money and manpower, and the sources and distribution methods of these inputs also need further discussion and research.

In view of these problems, I have the following humble opinions:

▲ Improve the education evaluation mechanism, pay attention to students’ comprehensive quality and individual differences, and avoid the phenomenon of "one size fits all";

▲ Strengthen the support of family education and social education to provide students with more comprehensive educational services;

▲ Optimize the allocation of educational resources, increase investment and improve the utilization efficiency of educational resources;

▲ Explore diversified educational models and service methods to meet the learning needs of different students.

With the development of information technology, online and on-the-job education has gradually become an important trend in the field of education. Online education can not only break through the limitations of time and space and provide students with more flexible learning methods, but also expand the coverage of high-quality educational resources and promote the fairness and popularization of education. Online education also has the following problems:

★ The quality of online education is uneven: some online education platforms have problems such as low course quality and uneven teacher level, which makes it difficult to ensure students’ learning effect. In addition, due to the lack of face-to-face communication and interaction, some students may feel lonely and helpless, which will affect the learning effect.

The popularity of online education needs to be improved. Although online education has achieved certain results, there are still some areas and groups of students who cannot enjoy this kind of education service. How to expand the coverage of online education and benefit more students is an important problem to be solved.

We can take the following measures to solve the above problems:

▲ Strengthen the supervision and management of online education, establish a perfect quality assurance mechanism, and improve the quality of courses and the level of teachers;

▲ Provide strong support for the technology and research and development of online education, improve the interactivity and experience of online education, and reduce students’ sense of loneliness and helplessness;

▲ Explore the online and offline education mode, and combine the advantages of online education with the advantages of traditional education to improve students’ learning effect;

▲ Strengthen the popularization of social publicity and education, improve the popularity and awareness of online education, and benefit more students.

Vocational education is one of the important ways to cultivate skilled talents and promote employment. With the development of economy and society, the importance of vocational education has attracted more and more attention, and there are also some problems and challenges in vocational education.

The quality and effect of vocational education need to be improved. Some vocational schools have some problems, such as unreasonable curriculum, insufficient teachers and outdated equipment, which makes it difficult for the students to meet the needs of enterprises and the expectations of society. Some students also have problems such as insufficient learning motivation and unclear career planning, which affect the effect and quality of vocational education.

In order to solve these problems, there are the following views and suggestions:

★ Closely meet the market demand: adjust the curriculum and teaching content according to the market demand to ensure that the skills learned by students are closely combined with the market demand. At the same time, the cooperation with enterprises is closer, and the school-enterprise cooperation mode is developed to provide more practical opportunities for students.

★ Improve teachers’ level: strengthen teacher training and introduce high-level teachers, improve teachers’ professional quality and teaching ability, and encourage teachers to participate in enterprise practice and scientific research activities to enhance their practical ability and professional quality.

★ Improve career planning guidance: provide professional career planning guidance services for students, help them understand the career development path and market demand, and improve their employment competitiveness.

★ Broaden the development channels of vocational education: encourage the connection and communication between vocational education and other forms of education such as higher education and continuing education, and provide more development opportunities and choices for students. It also exchanges and cooperates with the international advanced level and introduces foreign advanced vocational education concepts and models to promote the further development of vocational education in China.

For example, educational equity, educational informatization and educational internationalization.

Educational equity:Educational equity is a basic problem in the field of education and an important way to realize social equity. At present, the problems of unbalanced distribution of educational resources and large gap between urban and rural areas and regions still exist, which seriously affects the realization of educational equity.

We should increase investment in education: increase the proportion of education funds to GDP and ensure adequate investment in educational resources. At the same time, strengthen investment in education in rural and poverty-stricken areas and narrow the gap between urban and rural areas and regions;

Promote the balanced development of compulsory education: improve the allocation mechanism of compulsory education resources, ensure the balanced development between regions and schools, monitor and evaluate the quality of compulsory education, and ensure the quality of compulsory education;

Encourage social forces to participate in educational equity: guide and support enterprises, social organizations and individuals to participate in educational undertakings, promote diversified supply of educational resources, and improve the fairness and popularization of education.

Problems of educational informatization:With the rapid development of information technology, educational informatization has become an important means to promote educational reform and innovation. However, there are some problems in the current educational informatization, such as the lack of integration of information technology and education, and the inconsistency of network security and informatization standards. The following are some suggestions:

Strengthen the deep integration of information technology and education: promote the wide application of information technology in education, teaching, management and scientific research, and promote the deep integration of information technology with curriculum, teaching and evaluation;

Strengthen network security: formulate and improve the network security management system, improve the awareness and ability of network security protection, and ensure the safety and reliability of information education. At the same time, strengthen the supervision and filtering of bad information to prevent adverse effects on students;

Promote the construction of informatization standards: establish a unified education informatization standard system, standardize the construction and application behavior of informatization education, and promote the healthy development of informatization education.

The internationalization of education:With the continuous development of economic globalization and education internationalization, China’s education field has gradually strengthened exchanges and cooperation with other countries and regions in the world. At present, there are still some problems in the internationalization of education in China, such as the low level of internationalization and the low level of international cooperation.

Improve the level of international education: encourage and support universities to carry out international education, introduce foreign advanced school-running concepts, courses and teachers, and improve the international level of education in China.

Strengthen the construction of international teaching staff: encourage and support university teachers to participate in international academic exchanges and cooperative research activities, and improve their international vision and academic level.

Promote foreign language education and cross-cultural communication: strengthen foreign language education and cross-cultural communication activities to improve students’ foreign language level and cross-cultural communication ability.

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You may not know these eight points about badminton.

1. You may not know: in the World Badminton League, the sequence of athletes entering the arena is usually arranged by the organizer. Before entering the arena, the referee will go to the warm-up area to check whether the players’ clothes meet the requirements. Players with the highest ranking in the world have the right to choose the color of their jerseys, but the number of advertisements on their bodies cannot exceed five;

2. You may not know: before the game, the referee will let the winning side choose the service or receiving service or which court by tossing a coin (which side of the coin is selected) or throwing the ball (the ball head is oriented), and the losing side will choose the remaining one;

3. You may not know that badminton is the fastest ball game in the world. The killing speed often exceeds 300KM/H, and 332 km/h is close to 100 m/s. Almost as fast as F1 racing car … but the speed of badminton is the instantaneous speed when the racket hits the ball, and the badminton slows down very quickly.

4. You may not know that although modern badminton was born in Britain in 1870, the first badminton competition rules in the world appeared in Pune, India in 1875. Three years later, Britain appointed more perfect and unified rules. At that time, many contents of the rules have not changed much.

5. You may not know that among the five badminton events in the world today, no American player can be ranked in the top ten of any event, but the Uber Cup, the women’s badminton team competition representing the highest level in the world, was held in 1956, and the first three championships were won by Americans. Since the late 1960s, the advantage has been transferred to Asia.

6. You may not know: The All England Open Badminton Championships is the earliest and most prestigious badminton competition in the world. It is held once a year and was founded by the English Badminton Association in 1899. Initially participated by players from Britain and Commonwealth countries, it has now become a global badminton conference, which belongs to the first stop of the three-stop Super 1000 Tour of the International Badminton World Tour, and is also the highest-level tour, known as the Little World Championships;

7. You may not know that badminton is white. On the one hand, badminton is a consumable, and several games have to be changed. Technically, although dyeing should not be a problem, it may not be economical to spend money on dyeing on such a large scale. On the other hand, it is also a very important factor that colored balls affect the line of sight when the ball flies in the air. Nowadays, badminton is made of goose feathers or duck feathers.

8. You may not know: among the racket sports, badminton is the strongest. According to relevant research and tests, in an hour-long badminton match, athletes have to run 6500 meters! At present, the average running distance of domestic super league players is 7000 meters; In an NBA game where both sides score hundreds of points, the average running distance of players is about 3500 meters. It can be seen that badminton can be on par with football in running distance.

Pure dry goods

Hi~ hello, beautiful girls ~

Recently, a baby left us a message saying: I have painted a full makeup seriously, but I always feel thatSomething is missing.. It’s probablyThe details are not handled properly!

Today, Xiaobian of Mao Geping Makeup School will share with you."60 makeup tips", from makeup concealer to eyebrows and eye makeup.More practical dry goodsGirls, code and learn slowly!

1. You don’t have to wear foundation when you are in a hurry in the morning.Just wear sunscreen+isolation, and thenLoose powder or powder cake to set makeup, the effect of brightening and peeling is very good.Mom has a sense of makeup..

2. Foundation color numberTry to choose the same color number as your neck.If the color difference between face and neck is obvious, the neck can be painted with plain cream.

Choose the color number of liquid foundation that suits you.

3. Make sure the beauty eggs are wet.Fully squeeze out waterIt’s best to squeeze it dry and then wrap it in a paper towel and squeeze it again.

Many liquid foundations are insoluble in water, and the excess water in the beauty eggs is mixed with the liquid foundation.Foundation tends to be uneven., alsoEasy to take off makeup.

After the beauty eggs are wet, be sure to squeeze them dry.

4. brighten the lacrimal groove, temple depression and decree lines, and useMatte highlights are safer than bright concealers..

5.The makeup spray is sprayed on the puff.It is not easy to take off makeup after applying foundation, especiallySuitable for oil skin and summer..

6. Spray it with makeup spray after loose powder and makeup.The skin condition will be more shiny.. The spray should be fine, and the distance should be a little longer when spraying.

Before makeup VS after makeup

7. Foundation that is too dry and easy to peel on makeup can be used.Mix it with cream/sunscreen and put it on your face., puff away, naturally good skin,The key is not to stick powder or stuffy acne..

8.The core of a good foundation is less.Dip the foundation into your skin a little bit, don’t be greedy, melt it in and proceed to the next step.Too much at a time is easy to float on the surface.!

A small amount of makeup is applied many times, and the base makeup is more natural.

9. the foundation is too thick, okWrap the cosmetic eggs with paper towels and press the face.This can also reduce the problem of powder sticking and floating.

1. If the concealer is too dry, you canBlow it hot with a hair dryer before you face it.It is not easy to take off makeup and powder for a long time.

2. The colors of concealer products can be divided into"Color Concealer"and"Skin Concealer".

Color Concealer: It has comprehensive functions and complicated operation.

"Color Concealer"Although there isCorrect skin colorBut if you choose the wrong color or there is something wrong with the concealer, your face may become a palette.Not recommended for beginners.;

Skin Concealer: Simple and practical, with good concealing effect.

"Skin Concealer"Suitable for covering small-area defects such as dark circles, lacrimal grooves and acne marks,Simple operation and excellent concealer.Novices can also get started easily!

3.Concealer order:Correcting color concealer, used to neutralize color difference before foundation; Concealer close to skin color can be used before and after foundation.

4. The concealer with heavy dark circles or acne marks must be selected.One color darker than one’s own skin color.Can cover, choose light color can’t cover.

Demonstration of concealer position of dark circles

5. Eye ConcealerDon’t start next to the position of the lower eyelashes., this willLook small in the eyesIt is necessary to start the upper eye concealer at a position about a lying silkworm from the lower eyelash.

6.Don’t use foundation as a concealerDo not use concealer as foundation.

7. Concealing essentialsPress with spot coatingDon’t wipe it on a large area, it will not only fail to conceal the concealer, but also make it look too heavy.

Conceal the blemishes by applying and pressing.

8.Learn to nourish skinInstead of blindly concealing flaws, the skin base is good, and makeup will become easier.

9. If you have a pimple on your face that concealer can’t cover,You can draw a mole on it with an eyeliner., so that acne is not obvious.

1. Don’t just want to darken and brighten the capacity, butFind a way from the relationship between light and shadeFor example, if the cheekbones are high, it is necessary not only to darken the cheekbones, but also to brighten the periphery of the cheekbones.Makeup is more natural..

2.Tips for correcting nasal dorsum width: useMatte highlights/bright concealers are on the outermost edge.The purpose is to blur the original nose outline and make it blend in with the face.

Wide nose and back pushing to repair capacity

Then add shadows and highlights on the bridge of the nose. The shadow area is more inward than the real back of the nose, which is ok.Effective narrowing of nasal dorsum.

3. nose highlights apply makeup with your fingers, and then swipe at the tip of your nose after picking up the highlights. The nose should be brighter than the bridge of the nose, andHigh light on your fingers will make you more colorful.. Go and try it, there will be surprises ~

Comparison of nasal high-gloss volume repair

4.The highlight of the bridge of the nose should not be whole., the whole highlight is rigid and old, just need toThe key places such as the roots of the mountain and the nose are brightened.The effect is very subtle.

5.Large eye spacingIn that case,The shadow of the mountain root is heavyCan also be improved.

Shadow attention to the eye socket and the end of the eye.

6. The shadow of the mountain root under the eyebrows is the key to making the mountain root three-dimensional.Finding that nest will work wonders..

7.A little highlight on the brow boneIt will make the face a lot more three-dimensional.

1.Eye makeupIt’s light eye shadowThe bottoming is not done well., andInsufficient blooming.

A small amount of eye shadow for many times naturally smudges.

2. Apply eyeliner gel pen to the edge of eyelash curler, and thenBuckle it upside down on the silkworm., drawn like this.The shadow of lying silkworm is very natural..

3. Girls whose eyelashes are easy to collapse mustUse eyelash base creamBefore applying mascara, put the brush headExcess paste is wiped off on the paper towel., it is not easy to rub on the lower eyelid or lying silkworm, and it is not easy to brush out the fly legs.

Contrast before and after eyelash treatment

4. Lower eyelidApply concealer along the root of eyelashes.(brighten the color), canEnlarge your eyes naturally.

5. Right below the eyeball of the lower eyelid,Small-area flashing eye shadowIt will look bright and photogenic. Novice sisters canUse a pointed nano cotton swab, better control the makeup range.

6. light makeup is at a distanceStart to draw eyeliner at the quarter of the end of the eye., so that the eyes become bigger and the makeup is not strong.

Eyeliner tips

7. If the eyeliner is really bad, use an eyeliner."Dot" at the root of eyelashes, with the effect of beautiful pupil line, the eyes will be more divine; Apply eyeliner or dark eye shadow to the end of eyes with eyeliner brush.Stretch outward naturallyJust ~

8.Double eyelids are turned upside down, and the eyelids instantly become bigger., and double eyelid stickers are not only suitable for single eyelids, but alsoEye shape for double eyelid adjustment.

1.Dry mascara brushes eyebrows.The wild hair flu eyebrows are pinched.

Step 2 paint your eyebrowsGently draw the edge of eyebrows with concealer., eyebrows will be cleaner, three-dimensional, makeup will be.More exquisite!

Concealer embellishes the edge of eyebrows.

3. EyebrowsDraw it longer appropriately, will appear small face.

4. The eyebrows are unnaturally drawn, so useBrush your eyebrows or brush with cotton swabs.Just for a second.

Depiction of natural eyebrows

5. Thrush without drawing a head,Part of the eyebrows must be light in color..

6. Eyebrow dyeing cream can be brushed from the end of the eyebrow to the brow first, and then from the brow to the end of the eyebrow, which can makeEvery eyebrow can be brushed..

Contrast before and after thrush

7.Sweep a layer of loose powder before thrush, painted dry without makeup.

8.Use an eyebrow raincoatEyebrows are not easy to rub off and you don’t have to mend them for a day.

1. Finger-abdomen adhesionA small amount of blush smudges the lower eyelid., delicate and touching broken feeling absolutely.

2. If the blush is heavy, you can use it.Pat a sponge egg with liquid foundation.It will be natural.

Girl’s blush painting

3. After blushing on both cheeks,Sweep lightly in the middle of the bridge of the nose., will be more girls.

4.Blush and foundation should be used in small amounts for many times.After the brush is dipped in powder, put it on your hand or paper towel first.Shake off the excess powder..

Choose blush color according to skin color.

5.Choose blush color according to skin color.Cold white skin is suitable for pink blush and warm yellow skin is suitable for orange blush.

6. When painting blush, you canSweep your forehead by the wayLook good,Sweep your nose again, looks lovely.

1.Lipstick first, then blush.This can better control the depth of blush.It’s not easy. It’s heavy.

2. Before applying makeupPut on lip balm firstBefore applying lipstickThen sip it off with paperLip makeup is not easy to peel, while retaining the texture of lipstick itself.

Try lipstick overlay

Step 3 try itLipstick overlayYou will find many more colors.

4. LipstickApply it to the inside of the lips first.Then read "800 pacesetters running north slope" and bite your lips and make up.

Lipstick up a little.

5. When applying lipstick, especially the upper lip., dizzy up a little., visually.Make people shorter.Look young and energetic.

6. Shade people and one centimeter below their lips. Yes.Let the chin become warped and lengthened in one second., lips become very plump.

1.A cotton swab dipped in emulsion can erase the wrong place.It is convenient to change makeup.

2.Bad emulsion, can be divided into portable samples to carry around, used before makeup.Take off the mottled makeup; Sisters who like to dye their own hair can apply it to the hairline and behind their ears, otherwise it will easily get dark skin.

3. you can have moreTry applying makeup with a brush.If you are proficient in the use of brushes, your makeup skills will be greatly improved.

Guide to the use of novice makeup brushes

I shared it with you the other day."novice makeup brush user guide"Missed sisters canPoke here.

4. When putting on makeupBe sure to be in natural light, orUnder the light of natural lightNever under warm yellow light.

5. Before wearing perfumeApply a layer of emulsion to the position to be sprayed., you can stay fragrant for longer.

After some progress in technology, we will study the advanced version of makeup artist.

6. Just paint a simple and clean makeup every day.Some complicated and difficult cosmetic procedures., maybeThere is no blessing for your makeup.Instead, it will make the whole makeup look old and dirty.

Novice sisters canPractice mastering the basic makeup techniques first.After the technology has made some progress, we will study some advanced versions of makeup artist ~

7. enjoy makeup,Don’t be too anxious about your appearanceLet make-up please you, not serve the United States.

Enjoy make-up, not service.

All right,"60 makeup tips"I will share it with you here! Simple and exquisite makeup oftenIt’s the details that win.Remember to collect it and practice slowly ~

Parallel Intelligence and Metauniverse

For the latest article on Professor Wang Feiyue’s Parallel Intelligence and Metauniverse, please see: Parallel Intelligence in Metauniverses: Welcome to Hanoi!

Citation format: Wang f y. parallel intelligence in metaverse: welcome to Hanoi! [J]. IEEE Intelligent Systems, 2022, 37(1): 16-20.

Parallel Intelligence and Metauniverse

Feiyue Wang

Metauniverse: Conceptual Research and System Conception is a useful work on the exploration of Metauniverse, which is very helpful to stimulate everyone’s imagination of Metauniverse, which is the origin and essence of Metauniverse.

Since the second half of 2020, people have been asking me about metauniverse, especially the relationship between metauniverse and parallel intelligence. When Zuckerberg announced that his social networking site "Facebook" had changed its name to "Meta" on the eve of Halloween last year, MetaUniverse suddenly became a worldwide hot word, followed by "Trick or Treat" ("Flying Pig" or "Cutting Leeks" again)? "Hope or Hype"? "What exactly is Metauniverse?" Wait for all kinds of questions. I believe this book will help to answer such questions.

I once said that the Meta of the Meta universe is the meta of Metaphysics. Therefore, the essence of Metauniverse is "metaphysics", and its actual function is to stimulate everyone’s imagination and innovation ability. Therefore, not everyone should have their own meta-universe, but everyone should have their own dream of the meta-universe of the Arabian Nights.

"The Metaphysical means the Tao, while the physical means the device" is China’s ancient philosophical thought, but today’s meta-universe, DAO of blockchain, and various "device-like" ideas and algorithms of intelligent technologies, from Wiener’s Cybernetics to Cyberspace, from AI to deep learning, and from shadow system to parallel intelligence, have transformed this philosophical thought into technical requirements and engineering systems, as shown in the figure.

Parallelism and Metauniverse: "TRUE" and "Daoism" Towards a Smart Society

Western Bible "New Testament"? The first sentence at the beginning of the Gospel of John is "In the beginning, there was a Tao, and the Tao was with God". The forty-two chapters of China’s classic Laozi’s Tao Te Ching begin with "Tao gives birth to one, one life to two, two lives to three, and three lives to all things". The combination of the two just "metaphysically" depicts the inevitable process of intelligent technology in the future: 1) Tao in the early days, and Yuan Yuan in the early days, is the "circular causality" theory that gave birth to Cybernetics. DAO of blockchain and Meta of meta-universe are integrated into technology through the idea of "TRUE DAO". Put forward specific requirements for the trustworthiness, reliability, usability, Effective/Efficient efficiency of "TRUE", as well as the level and function of "DAO" (distributed/all-centered, automatic/autonomous, organization/action); 2) Dao Sheng Yi is the specific natural system and problem that we must face; 3) Lifetime two is the boundary and "small data" that we must face at the beginning of solving problems; 4) Two students give birth to three, that is, our "big data" generated by experience, models, "experiments", especially "computational experiments"; 5) All things are all kinds of targeted "deep intelligence" extracted from big data by intelligent methods; 6) All these, from the organization and action of the process of "small data-big data-deep intelligence", are attributed to "yuan",It must have its correspondence in the "meta-universe", so that the virtual and the real are unified and interact in parallel. Therefore, the parallel intelligent method based on ACP (Artificial Society, Computational Experiment, Parallel Execution) is inevitable, which integrates robot, blockchain and intelligent technology, changes the means of production, production relations and productivity, and enters a new stage of human social development.

The essence of all this is to try to transform the Attention and credit that could not be commercialized in the past due to the Miller number of individual cognitive ability and Dunbar circle of social cognitive capacity into new products that can be mass-produced and circulated on a large scale. This is the reason and motivation for us to study Metauniverse. We believe that if the correct meta-universe model succeeds, it will revolutionize the category of economic commodities. At the same time, it can also greatly expand the ways to improve social benefits, and will certainly accelerate the process from the industrial age to the intellectual age.

Since the early 1980s, when the Monte Carlo method and Gaussian random field were used to study material defects, I had the honor to embark on the academic research of designing, analyzing, experimenting and verifying physical systems by means of calculation in Zhejiang University. In the early 1990s, the "shadow system" method of using models as data generators and visualization tools was proposed to NASA, which is today’s digital twin idea. At the beginning of this century, the philosopher of science Karl? Under the influence of Popper’s "Three Worlds" thought, the Academy of Sciences put forward "Parallel System" and its parallel intelligence, as well as the corresponding ACP method and CPSS (Cyber-Physical-Social Systems) concept. I have always hoped that these studies will give birth to a new industrial revolution, promote smart enterprises and smart products, and start with the smart home system that we can’t live without in our daily life. Therefore, at the first China Home Appliances Technology Conference held in Shanghai in 2000, I made a special trip back to China to make a conference report on home appliances, their interconnection and industrial revolution, and thought that the Internet would lead to the fourth industrial revolution, namely Industry 4.0, and OSGi would start the fifth industrial revolution, namely Industry 5.0. In the same year, in cooperation with Guangdong Kekelong Electric Appliance Group, Chinese Academy of Sciences and the University of Arizona, the international R&D center and startup company were set up. In 2000 and 2001, research and system development related to cloud computing and Internet of Things were carried out, and it was fortunate to publish the opening articles in parallel, ACP and CPSS fields. These experiences,Let me have different thoughts and understandings about digital twins and meta-universe, so I believe that the research and exploration shown in this book will further promote the development and application of intelligent technology.

Metauniverse was conceived in Cyberspace, born in the book Mirror World, and became famous by the novel Avalanche. In the west, due to its great influence in the early stage, it once attracted the attention of the notorious Uanibomer, causing bloody cases, and finally converging on today’s Web3 and blockchain intelligence. My hope is that in the East, through parallel intelligence, Metauniverse will evolve to Qian Xuesen’s "spirit realm" technology, with one less word in its name and by going up one flight of stairs in its connotation. In the end, the intelligent science and technology system, which is a trinity of "mirror, mirror and spiritual realm", has become a new science and technology that is not only more "Chinese", but also more human and better serves the good of mankind.

Feiyue Wang

State Key Laboratory of Complex System Management and Control, Institute of Automation, China Academy of Sciences

Beijing, April 2022

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Alliance villain-Universe Yong

After the Morey incident, NBA-related content can hardly be seen in the circle of friends. There seems to be a tacit understanding that everyone is silent about this foreign sports event. But maybe there is another reason. People in my circle have already taken to the society. Everyone is less exposed to express their thoughts and interests. No one has posted anything in the circle of friends, including myself, which has been visible for three days.

But I still want to write about Warriors, and describe my love for this team in words.

The beginning of the universe is the 14-15 season. With 67 wins in the regular season, it won the first record in the league. Curry won the first MVP trophy and the first All-Star three-point contest this season. After the playoffs, I won the championship through customs clearance. I still remember that on the morning of winning the championship, I was still studying college English, brushing my mobile phone, always paying attention to the competition situation, and I was disappointed that Iguodala won FMVP later. I was a cloud fan that year. I couldn’t watch a few football games in a season, but I was just a passer-by fan in Curry. I started to like him because my old classmate Chen Yixin sent one in the circle of friends after winning MVP in Curry: Curry, which is deserved. I was curious about who he was. Baidu read his information, read his highlights, and left a few eyes on the game. This player shot a beautiful arc in the air, and time seemed to stop. There was a sense of beauty that was very attractive. Today, I have to say that my eyesight is excellent, and I can actually pay attention to this epoch-making little man who changed the way the league played. At that time, fans were concentrated on two stars, namely Kobe Bryant and James. Kobe Bryant retired in the coming year at the end of his career. James had a large number of fans, including me. I was also his passerby fan, but now I am Zhan Hei, and my identity has been reversed.

15-16 season, 73 wins in the regular season, unanimous MVP, and the Warriors reached their first peak. Curry, Thompson, Barnes, Green and Iguodala formed the first-generation Five Small Sweeping Alliance of Death. However, this year, I was still a cloud fan, and I didn’t watch many football games. Occasionally, when I went to look for Xiaobai, he was watching the ball, and I could hear the explanation shouting that Curry was dribbling to find a touch. I made a clear analysis of how many times Curry dribbled before shooting and how high the hit rate was. In the game that I left occasionally that season, Curry dribbled with his legs crossed. Don’t stumble, it seemed like he was going to drop at any time, playing with the opposing defensive player, and making another unreasonable three-point. Damn it, thief handsome.

The momentum of the regular season is strong, entering the playoffs, all the way to the Western Conference. The west was almost planted in the hands of Thunder, and the Warriors were forced into a desperate situation 1-3. Later, the classic G6 Buddha was shining, and then G7 Curry was redeemed. Finally, he pushed the Thunder into the finals and faced the old enemy knight. Of course, I’m still not a witness to these competitions. I only paid attention to the results, but didn’t watch the whole process. There’s a voice on the Internet that the league has forced the game to be extended to seven games for the sake of ratings. I believe this may not be nonsense from netizens, because the next round of playoffs is the ugliest series ever witnessed.

In the finals, the warrior who struggled through the thunder killed the Cavaliers 3-1 before the blood on the blade was dried. Everyone thought that when the Warriors were destined to take the trophy home, ugly scenes were constantly staged, first hurdling, then reporting, the team’s defensive gate was suspended, and then the star was sent off for six crimes. When the news of Bogut’s injury came out, I felt a bad feeling in my heart, and my morale was declining. There are a lot of throwing and shoving movements, which make me feel queasy until now, so I begin to dislike the so-called "the charming son of heaven" James. The ugly final decision finally ended in Owen’s lore, leaving behind the Warriors fans, and I, a cloud fan, was full of loss and nausea. The 16-year total decision is a colorful and dramatic series in NBA history. This is also a series of dirty, unscrupulous, lacking in sportsmanship and extremely heavy off-court factors.

In the 16-17 season, Durant joined, and the Five Little Complete Bodies of Death were officially assembled. The historical five-person group was born. When space battleship set sail, there were many new names for warriors at this time. Hampton Five: composed of Curry, Durant, Thompson, Green and Iguodala, the three main attackers and Tsunami brothers are all historical scorers with scoring ability and explosive force. Two main defenders: Green DPOY, with super defensive ability, playing the fifth position in five small schools, the gate in the middle circle, the last line of the Warriors’ defense, and also the axis of the Warriors’ tactics. They are called sexy lotus officer, dealer, and have top passing ability and vision. Godara, coffin mamba, feign death in the regular season. Super single defense ability, quick and clean cutting skills are impressive. Each of these five people has the ability to handle the ball. The ball is flowing in their hands, constantly looking for the most suitable end point. What is the ultimate team, that is, their competitive posture.

In addition to Hampton Five, there are four famous hunters in Golden State. Except Curry, all four of the team have superb defensive ability, especially Thompson, but the No.2 position can be defended from 1 to 4. The impressive goal is: single defense of Brother Alphabet, and then direct blocking. Although Curry is the weak defensive ring of the Warriors, his hard defensive actions have to be respected.

The mysterious two elders refer to the coffins Mamba and Livingston, and Livingston is affectionately known as Karen Mok.

This year, the full-body warriors cut melons and vegetables all the way, and the teams in the whole league can only look behind them. But there is also a black spot. Pachulia is stepping on Leonard’s feet. I believe that healthy Spurs are not enough in front of the 17 Warriors.

Durant won the final FMVP. He deserved it, but it was also a pity for Warriors fans and Curry fans. In those years, I was most annoyed by Yang Yi’s argument of "two kings and four twos". I felt that he gave Nike smelly feet, collected money to talk and belittled Curry. This warrior is Curry’s team. He builds a system with his style of play. In every game, he keeps running marathons, running and catching the ball, and tearing open the defense of the other side. After Durant came, he reduced the ball right, reduced the previous three points after dribbling, increased the catch throw, and handed over the ball right to Green after half-time. He plays more rationally and executes tactics. The once crazy performance gradually disappeared. Sacrifice brings negation and contempt, which is unbearable.

In the 7-18 season, the magic ball theory was applied to the extreme, and the Rockets were still the home team of the Chinese people, and they triumphed all the way and won the first place in the league. Because those years were afraid of rockets, they temporarily played the role of "going black", "shooting black", "no pains, no gains". It rained again in the sky, which is a common expression for getting black.

The 41-point lead of the Warriors in the third game in the West proves that the death of five small men is invincible, but the bad news comes, Igoda is pulled back, and the death of five small men is missing a link. After that, it seems that they can’t play ball, losing two games in a row, and they all lose by small points. After losing Tianwang Mountain, the Warriors will be scattered by magic ball. Paul’s injury gave the Warriors a turn for the better. Finally, he scored two games in a row and finally swept the old enemy Cavaliers.

I was in the teaching and research section in the playoffs that year, and I was the only one who supported the Warriors with the Rockets fans and lonely Warriors fans.

A few goals in that year’s playoffs were still impressive, Jordan Bell’s crotch passed back, and Curry went around to catch the ball and shoot. In the face of Curry Love’s defense, he twisted his body and made a super-long three-pointer. In the third game, Durant’s 45-degree cold-blooded three-pointer shot the Cavaliers’ hope, and then Greencurry roared back and forth like a chick.

In the 18-19 season, when the warriors fell, the invincible warships also arrived in Hong Kong one day. I told my father from the beginning that I wanted to go to Oracle Bone Inscriptions Stadium in Oakland, USA to watch the curtain call of the stadium and watch the game of Death Five. May be the last year to see the death of the five small, next year, the team still don’t know how to change, and then really be fooled, five small become history, can no longer watch them run the ball.

This season, I watched the ball every day in the teaching and research section. I didn’t see the live broadcast, but I also watched the replay. This season, the Warriors suffered many injuries, and there were always people missing. In a game in which Curry was absent, Green spewed out the famous Green formula, which made Durant disheartened. At the end of this season, Sensitive Du didn’t work hard. He threw a few balls each game and scored single-digit points. It was found that the Warriors had a tactical adjustment, which allowed Durant to increase the waist to hold the ball and weaken Green. This tactic Durant could either deal the cards or throw himself.

At the beginning of the playoffs, in the first round, Warriors vs. Clippers, in order to extend the series and increase the number of games, the league made double-standard penalties on both sides, and the blow penalty scale of physical contact was simply incomprehensible. Beverly has a lot of vicious actions. Because of Curry’s foul trouble, he can’t be present for a long time. Without a big core, the Warriors can only use Durant all the time, which brings great hidden trouble for the next series.

After all, the Clippers were a weak team at that time, and then they met the Rockets, who were also old enemies for many years. The first four games were tied 2-2, and Durant was injured in the fifth game. The Warriors lost one core and their lives were on the line. The adjustment of the Warriors was timely, and they began to play pick-and-roll with Curry Green. The Rockets can’t play without Durant on the opposite side, and the warriors who are in pick-and-roll pass by. The Western Blazers’ double shots are one size smaller than the Warriors’ double shots, and they are swept out after natural defeat.

Coming to the final stage again, it’s actually very difficult for a warrior without a big core to be the defender, and there are also problems with Curry’s fingers that affect his feel. Then Leonard sank his shoulder and Rooney suffered a sternal fracture. Durant forced his return to achilles tendon rupture. Finally, Tielin chased Thompson, and Thompson landed unsteadily and the cruciate ligament broke. It’s a part of the game, and it’s out of control. At this point, the Warriors’ luck is exhausted, and Curry, the only strong scorer, is powerless.

After that, the warrior dispersed and embarked on reconstruction.

So many yards, it’s 10: 42 in the evening.

Finally, I want to say that the death of five small children is destined to be a strong stroke in NBA history. Warriors are also the team that I like to pay attention to all the time. My favorite goal in those five years was Curry’s cross-line guidance to Green, Iguodala took the opportunity to slip the bottom line, chasing dreams and throwing a dunk, which was smooth and tacit.

Medical treatment helps to realize intelligent hospital management mode.

For the traditional camera, the video stream can be AI output, uploaded to the cloud platform, and finally remotely monitored. For example, the monitoring video of the activity room in the hospital is upgraded from the original local viewing to the remote viewing, the counting of the number of activity rooms and the realization of abnormal warning.
Video consultation
Even the intelligent 4K camera can wirelessly access the cloud, and no matter how far away the patient is from the medical staff, it can conduct real-time video consultation through the TV, cloud platform and client.
AI function
It has AI functions such as face recognition, headcount, intrusion detection, etc., and can change the AI model on the cloud platform. For example, automatic face recognition, abnormal alarm, and statistics of the number of patients and medical staff in the rehabilitation room through the associated database.
Connect the smart ward solution to realize the serial and remote management of wards, nursing stations and mobile medical equipment, so that patients’ needs can be quickly communicated to the medical care end and medical services can be improved.
The core of a smart hospital is smart people, who invent and use smart machines and make them work for smart people. Looking to the future, today’s medical practitioners will become AI scene users, and the core task is to find a scene suitable for AI to maximize its value, so that it can better serve medical health.

Wordcraft, the prototype of Google artificial intelligence tool, can already do ghostwriting, but its quality is not good.

Remember that time Google showed off its ability of artificial intelligence by demonstrating the dialogue with Pluto and paper airplane? That’s driven by LaMDA, one of Google’s latest generation conversational artificial intelligence models. Now, Google is using LaMDA to build Wordcraft, a prototype writing tool that can help creative writers create new stories.

It turned out to be all kinds of surreal awkwardness, one of which described that eggs have leather texture, but I chose the option that they are the size of grapefruit and covered with fluff. (Eggs covered with feathers do not exist)

As you can see from the final product, the writing level of artificial intelligence can only be said to be quite basic, and there are many contradictions.

Wordcraft is obviously still in the experimental stage, but this prototype is very interesting to use. Even people who mainly want to see how ridiculous results can be obtained with a prompt deserve attention.

Book recommendation | It’s cool to read! Here comes the "treasure list" in AI field of Institute of Automation, Chinese Academy of Sciences.

Report from Zhiyuan Xin

Editor: David

[Introduction to Zhiyuan Xin] It’s getting cold, so it’s better to read more good AI books! The latest AI book list of Institute of Automation, China Academy of Sciences, recommended by many experts!

The latest bullet in the recommendation list series of artificial intelligence of Institute of Automation, Chinese Academy of Sciences has arrived!

This book list covers many fields, such as medical robots and swarm intelligence. From classic basic works to interpretation of application scenarios, it takes you to explore the frontier of intelligence.

As the saying goes, it’s easy to read when it’s cool. In the cool autumn wind, abandon the hustle and bustle, read a good book and start the journey of AI knowledge!

Presenters of this issue: Liu Hongbin, Pu Zhiqiang, Zhao Dongbin and Wang Shuangyi.

01 Modern Robotics

Author: Kevin M. Lynch, Frank C. Park

Recommended words:

A good introductory robotics book, which covers basic knowledge of robot kinematics, dynamics, trajectory planning and force control algorithm. At the same time, the mathematical formula is deduced with the help of detailed picture examples, which is easy to read and understand. Suitable for beginners, and can continue to learn and consolidate in the follow-up scientific research practice.

Recommended by: Liu Hongbin, a researcher.

02 Pattern Recognition and Machine Learning

Author: Christopher M. Bishop

Recommended words:

Learning the classical machine learning and pattern recognition methods is the basis of studying advanced artificial intelligence algorithms. This classic book on the principles of pattern recognition and machine learning explains the statistical essence of classical models from the perspective of mathematical statistics, and can be used as the foundation and tool book of machine learning theory.

Recommended by: Liu Hongbin, a researcher.

03 Swarm Intelligence: From Nature to Artificial Systems

Authors: Eric Bonabeau, Marco Dorigo, Guy Theraulaz

Recommended words:

Written by three pioneers in the field of ant colony optimization algorithm and social biological behavior simulation.

The concept of "swarm intelligence" is very extensive. This book represents the current popular perspective of bottom-up bio-heuristic swarm intelligence. It introduces the behavior characteristics and algorithm models of various social insects in detail, which is helpful to master the basic concepts of swarm intelligence and provide detailed reference for algorithm simulation.

Recommended by: Researcher Pu Zhiqiang

04 Nonlinear Systems(3rd Edition)

By Hassan K. Khalil

Recommended words:

This paper introduces in detail the basic mathematical tools related to the analysis and synthesis of nonlinear systems, including system stability analysis, frequency domain analysis, singular perturbation, etc., especially gives the stability conclusions of various systems under different conditions, such as linear time-invariant/time-varying systems, nonlinear cascade systems, disturbance systems, etc., which is a very practical reference book in the field of control and decision-making.

Recommended by: Researcher Pu Zhiqiang

05 Complex Systems and Complex Networks

Authors: He Daren, Liu Zonghua, Wang Binghong,

Recommended words:

Hawking once said, "The 21st century is the century of complex science. This book systematically introduces the basic concepts related to complex systems, especially gives many interesting cases from the perspective of physics, which is very suitable for beginners to learn. At the same time, "complex network" has a natural connection with distributed optimization, multi-agent learning, swarm intelligence and other fields, which can provide interdisciplinary perspectives for research in related fields.

Recommended by: Researcher Pu Zhiqiang

06 World Outlook

By Richard Dewit, translated by Sun Tian.

Recommended words:

This book elaborates a series of basic propositions in the history of science and philosophy of science, including reasoning, truth, evidence, empirical facts and philosophical/conceptual facts, etc., and introduces the main development of the history of science in detail from Aristotle’s world outlook and Newton’s world outlook to relativity and quantum theory.

This book provides a very "grand" and "basic" perspective, and provides "back to basics" methodological guidance for students on how to choose research topics and how to prove/falsify. There are many translated versions of this book, both of which are good by Machinery Industry Press and Taiwan Province Summer Press.

Recommended by: Researcher Pu Zhiqiang

07 Reinforcement Learning: An Introduction

Authors: Richard S. Sutton, Andrew G. Barto

Recommended words:

Intensive study of the Bible, the first edition of which started in 1998, was updated to the second edition in 2020.

This book systematically tells about reinforcement learning, look-up table method (dobby slot machine, finite Markov decision process, dynamic programming, Monte Carlo method, time difference, N-step bootstrapping, planning and learning), function approximation method (same strategy prediction and control, different strategies, qualification trace, strategy gradient), and frontier problems (the frontier crossing psychology and neuroscience, typical application results of AlphaGo, and some frontier explorations).

The electronic version of this book can be downloaded online, and the webpage also provides lecture courseware, codes related to homework for reference, and so on. It is suggested to read and study repeatedly, and combine it with the programming and debugging of homework to deepen understanding.

Web page link:

Learn with David Silver’s out-of-print video of intensive study course in University College London, and the effect will be better.

Course video:

Recommended by: Researcher Zhao Dongbin

08 Medical Robot: A New Revolution in the Future of Industry

Authors: Wang Yu, Fan Yubo,

Recommended words:

With the rapid development of medical robot, it has gradually become the new power of medical business model. This book, as an introductory reading for industry segments, introduces the typical application scenarios of medical robots, combs the advanced enterprises at home and abroad and expounds the industry trends, so that readers can know the general situation and the whole picture of the medical robot industry in a short time.

Recommended by: Researcher Wang Shuangyi

09 AI+Medical Health: Application and Future of Intelligent Medical Health

Min Dong (editor-in-chief)

Wang Yu, Xu Yan and Fang Lin (ed.)

Recommended words:

Artificial intelligence has become an important direction for the development, transformation and upgrading of medical industry. This book introduces the main application scenarios of artificial intelligence in medical and health fields, analyzes the technical system, industrial ecology, business model, laws and ethics of AI+ medical and health, and expounds the specific application of artificial intelligence from the business aspects of image recognition, clinical decision-making, gene sequencing, health management, medical robots, biomedicine, etc.

Recommended by: Researcher Wang Shuangyi

Thanks to the teachers who recommended the wonderful book list, and welcome readers to leave messages to share more good books and share their reading experience!