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The French style represented by Paris women not only provides inspiration for many people to dress, but also conveys the true meaning of fashion to the public. True fashion has never been grandstanding, nor is it deliberately playing the role of tenderness, but it is a simple and comfortable way of dressing, which transcends age and can show itself.

This can be seen in the street shooting of amateurs in Paris. No matter how tall, thin, old or young, amateurs in Paris will show their decent intellectual or chic casual side by wearing clothes. After watching the amateur street shooting in Paris, I understand: you don’t dress up as tender, you are the most advanced, everyone is the protagonist, let’s take a look!

Many people have a narrow definition of fashion, and think that fashion is exclusive to young people, or to beautiful women. Photographers aim at these excellent-looking young people. But in the eyes of Parisians, fashion has nothing to do with age, and women of any age can and need to care about what they wear.

Fashion in the eyes of amateurs in Paris belongs to anyone. No matter how old you are, tall or thin, you can pursue fashion, decorate your external image with clothes, and show a comfortable and exquisite attitude towards life.

Especially for the elderly, you can’t give up wearing. Dressing is more like an understatement for the elderly in Paris, and you don’t need to pursue it deliberately. Fashion is around every elderly in Paris.

Many people may feel that fashion is too far away from them because of their fat figure and short stature.

However, in the amateur street shooting in Paris, we can see that Paris fashion is a kind of fashion beyond age and exterior, and dressing has nothing to do with appearance and body shape.

Fashion is not on the top, and the pursuit of fashion is not to satisfy vanity. For Parisians, fashion is integrated into daily life, reflected in words and manners, and reflected in the collocation of clothes every day.

Showing fashion taste with clothes is a lifestyle that has long been accustomed to, and there is no need to flaunt yourself deliberately, let alone be tender!

The street shooting of amateurs in Paris has become the inspiration for many people to dress. They use their strength to prove that dressing without being tender is really advanced.

Parisian people pursue simplicity, casualness and chic in dressing, some of them follow their own inclinations, but they keep everything within a reasonable range.

They like to use simple and generous costumes to create a sense of everyday life, and they also like to use some suspenders, vests and suspenders to make themselves look more charming and lazy. The freedom of dressing has been best interpreted in Paris street shooting.

In summer, the general public might as well learn from these Parisian amateurs. For example, choose some tops and skirts that can show the lines of arms, collarbones and shoulders and necks, and enhance the lazy femininity by exposing the skin.

Or arrange a floral skirt that is fashionable, romantic and full of pastoral flavor to create a street style full of holiday style.

No matter what way a woman likes to dress, she should ensure that her clothes are neat and clean in summer.

It makes people feel clean and generous at a glance, and it is easier to enhance their personal temperament and wear a refreshing and fashionable effect. This can also be seen in French street shooting. Many Parisians dress simply, with white shirts with blue jeans, shirts with shorts or dresses with flat shoes.

Incorporating simple and fresh color matching, these street shooting styles look very gentle and attractive.

In order to keep the sense of simplicity, in addition to using light colors such as white and beige, the color matching should not be cumbersome, and the clothing matching should be simple and clear.

In order to achieve this, ordinary people should grasp the key points of advanced dressing, pursue simplicity and propriety, and stay away from complicated collocation.

The reason why street shooting in Paris has attracted much attention is not only because ordinary people in Paris can dress, but also because they pay attention to manners management and wear simple daily clothes confidently and generously.

It can be seen that amateurs in Paris, no matter how old they are, maintain good manners management and rarely stoop and pose indecent.

Everyone held their heads high and relaxed, and wore simple white shirts, white T-shirts, striped shirts and jeans out of fashion.

The above is all the content shared for you this time. As can be seen from the amateur street shooting in Paris, it is really advanced for women to dress without dressing tender. You can learn from these French street shooting, which is simple, comfortable and stylish!

This article was originally created by Tiger Brother, and the pictures are all from the Internet. If there is any infringement, please contact to delete it. If you need to reprint it, please indicate the source, and plagiarism will be investigated! # So dressed up # # So dressed up #

The 21st century is a highly information-based era. The appearance of the Internet makes the information spread more quickly and conveniently in the whole country and even the whole world. However, due to the lack of strong planning and management of the network environment, we are often blinded by false statements while receiving effective information.

In particular, some famous experts and scholars, any comments they make on the Internet will be regarded as authoritative theories, so they should be more cautious to avoid misleading the world.

Friends who like history should be familiar with the name Yi Zhongtian. He was invited to explain the history of the Three Kingdoms period in the column of Lecture Room. His vivid and interesting way of telling the story in the program was profound and three-dimensional, which left a deep impression on people.

He has gradually become a popular historical and cultural celebrity, and even become an enlightener of many young people’s history and culture.Because he has his own views and attitudes towards history, he has been caught in the storm of public opinion over the years because of many remarks.

Yi Zhongtian has repeatedly said in public that "China has been up and down for five thousand years" is actually inaccurate.According to academic research, 5,000 years refers to the span of Chinese culture, not the time when Chinese civilization existed.

Culture and civilization, the word difference, but the meaning is far from each other.Yi Zhongtian also wrote "Our Destiny and Choice for 3,700 Years" when talking about Chinese civilization in his book "The History of China in Yi Zhongtian".Then where did he come from when he said this time of 3.7 thousand years?

The reason why Yi Zhongtian put forward such a view is actually drawing lessons from western scholars’ saying: "The establishment of a country is the premise of the origin of civilization, and the appearance of cities is the symbol of the establishment of a country".

In the study of history, to determine whether a civilization exists, the most important thing is to have cultural relics of this period, followed by historical documents. This research view has been recognized as an "international consensus".

In the view of western scholars, Chinese civilization originated from Shang Dynasty, and Xia Dynasty before Shang Dynasty did not necessarily exist, because no cultural relics about Xia Dynasty have been unearthed in China.

There are few documents about the Xia Dynasty, and there has never been any records of the Xia Dynasty in Oracle Bone Inscriptions unearthed in the Shang Dynasty adjacent to it. Therefore, western scholars have always denied that the Xia Dynasty ever existed, and it was not until the excavation of Erlitou cultural site that it was confirmed that the Xia Dynasty did exist.

The Erlitou site has a history of about 3,700 years after textual research. Yi Zhongtian also stated in his book that he took Erlitou culture as the boundary before the origin of Chinese civilization, which is also an important basis for his proposal that Chinese civilization is only 3,700 years old.

However, the exploration of history is endless. Because of the long time, there are many historical relics that we are difficult to discover, but it does not mean that they have never existed at all. As a famous scholar of history and culture, Yi Zhongtian has repeatedly denied that China’s 5,000-year history is indeed too arbitrary and one-sided.

Where did the well-known saying "China has been up and down for five thousand years" come from?? The Historical Records compiled by Sima Qian in the Western Han Dynasty recorded the history of nearly 3,000 years from the Huangdi period to the Emperor Wudi’s period, and the Emperor Wudi has a history of nearly 2,000 years so far, so the history of Chinese civilization of 5,000 years can be completely recognized.

Although "Historical Records" is mixed with many personal opinions of Sima Qian, according to Sima Qian, "Historical Records" is"The words of a hundred schools of thought make a family.".

He traversed mountains and rivers, read local customs, and compiled all historical materials, experiences and feelings. It can indeed be called a change from ancient times to modern times, and his credibility is very high.

Some historians in the west also affirmed whether the Chinese civilization existed for five thousand years. The former Soviet historian Stuart Luwei mentioned something about China in his book "The Ancient East".

He once wrote in his book that "China has a history of 10,000 years", and Hegel once said: "China is the oldest country in the world, and the origin of world history should start with the history of China".

Yi Zhongtian also denied the historical facts recorded in the two works, Shangshu and Guoyu, which exist today, and then denied the history of Chinese civilization 3,700 years ago.

However, historians maintain a strict skeptical attitude towards civilizations with clear literature records but no unearthed cultural relics, and will not easily deny the existence of these historical civilizations, but leave those that cannot be verified for the time being to future generations for textual research.Yi Zhongtian’s statement is actually extremely disrespectful to historical documents.

Yi Zhongtian once said, "Civilization contains three elements, namely philosophy, religion and art",China’s ancient works such as River Map, Luoshu and Fuxi Bagua depict the ancient people’s understanding of the natural landscape by watching the sun, the moon and the stars, and are full of philosophical thoughts of the connection between man and nature.

The totem culture worshipped by the early tribes is also the embryonic form of religious belief, and these things have a history of at least 7 thousand years.

The Hemudu cultural site found in the Yangtze River valley, the Banpo cultural site found in the Yellow River valley and the Dawenkou cultural site have a history of at least 6,000 years. A large number of bones, jade, wood and pottery were unearthed in these early cultural sites.

Among them, painted pottery is the most famous, with various shapes, exquisite and meticulous patterns and colorful and heavy colors.Aren’t these real works of art the real evidence of the existence of Chinese civilization?

According to Yi Zhongtian’s definition of civilization, Chinese civilization should exist for at least 6,000 to 7,000 years. However, there is no documentary record of these cultures, and Chinese civilization is defined as about 5,000 years with real records, which also maintains the humble attitude of China people.

However, no matter how to define the existence time of Chinese civilization, it will not only be 3,700 years as Yi Zhongtian said.Yi Zhongtian’s own remarks before and after are self-contradictory, even difficult to justify.

At present, it is a democratic and open era, and everyone has the right to express his own opinions.Yi Zhongtian, as a public figure, should be responsible for what he said, and should not be the fuse to mislead people to interpret history.

The responsibility of cultural celebrities is not only to spread the true historical facts and culture to the public, but also to spread a positive attitude towards life and become a civilized benchmark for the public.

As a historian, we should be more modest and prudent. Although the real cultural relics we can explore now can only be traced back to about 3,700 years ago, with the passage of time, science and technology have made progress.

Maybe at some time in the future, we will unearth the sites of earlier civilization and break the current speculation about the Yao, Shun and Yu era.We need to respect and revere history.Taking advantage of a moment’s talk and jumping to conclusions will often only make you not recognized.

Selected previous issues:

The invisible young richest man in Jiangsu, with a net worth of 120 billion, almost matched Wang Jianlin, and Clinton personally attended the wedding.

The body of a monk in Handan temple will not rot for thousands of years. Experts shot it with X-rays, and the conclusion was unexpected.

Huang Yunyi, a pocket beauty, dropped out of junior high school to send her brother to school, and now she is a "special model" with an annual income of one million.

Disclaimer: If the content of the article involves the content of the work, copyright and other issues, please contact this number within 30 days, and we will delete the content at the first time. The article only provides reference and does not constitute any investment and application suggestions.

China football, every China fan feels mixed feelings when he mentions it.

Whenever the World Cup season comes, the China men’s soccer team is always in a way"spectator" and "joke"As a participant, but not as a participant.

Then, why in today’s international arena, China, as old as football civilization,But always lost to Europe, America and even Japan, which is also East Asia?

What’s wrong with this?Do we really have no DNA to play football?
The Development Course of Football in China

In 1992, this year was of special significance to China football.Marketization reformIn this year, the curtain was opened, which marked an important step towards the professionalization of football in China.

This made the whole football system become different, and the professional league was established, which provided new career opportunities for players and coaches.This also directly prompted them to start.Get economic returns from clubs and markets.Football has thus gained unprecedented attention.

However, the development of everything has two sides; Although the market-oriented reform has brought new vitality to China football, it is also accompanied by problems.

Among them,The most obvious problem is that many young players choose to leave because they are dissatisfied with the conditions of provincial and municipal teams, which leads to a large number of brain drain.; More importantly, the original reform paid too much attention to the construction of professional leagues, butForget the importance of basic training.This makes the development of football in China appear obvious "fault".

This fault problem has been exposed in the early stage, but it has not been paid enough attention.

If the infrastructure of a league is not stable, then no matter how dazzling it is, it is difficult to go far;This may explain why in the late 1990s and early 2000s,Although China football had a brief glory, it quickly fell into a downturn.

But,In addition to the above-mentioned professionalization and marketization issues, is there anyOther factorsIs it affecting the development of football in China?

These factors can be discussed from three aspects: physical fitness, technology and genes:

First of all, there are indeed differences between Asians and Africans or Europeans in physical strength and flexibility; But this difference is not purely determined by genes, and eating habits and training methods also play an indispensable role.

howeverBased on this factor alone, we can’t come to the conclusion that "China people are not suitable for playing football";

Looking back at last year’s World Cup, Japan successfully defeated the powerful German team, which clearly proved that East Asian teams can also compete with the world’s top teams.

Furthermore, football is not just a "European and American" sport; It is global, and its technology, tactics and ideas are constantly evolving on a global scale.

Simply copying the football model in Europe and America cannot guarantee success, and each region has its own unique football culture and development route;Too much pursuit of integration with Europe and the United States, but ignoring local characteristics, often brings bad consequences.

reviewAlthough China tried to imitate European football in the early stage of its professionalization, its basic work was ignored.

A solid foundation is the key to the top league. In this respect, countries like Japan and South Korea have done quite well.

They started from the foundation and gradually built a perfect football development system, with clear planning and continuous investment from youth training to top leagues.

The rise of Japanese football is largely due to their solid youth training system;Large-scale competitions such as the All-Japan High School Football Championship involve about 100,000 student players. Every year, about 4,000 teams participate in the preliminaries, and 48 teams are finally selected to enter the finals.

This is not only a competition, but also a platform to show yourself and exercise your skills. The Gaoyuan Palace Cup Japan Football Association U18 League has created a more professional stage for the youth teams of various professional clubs.

South Korea, another strong team in East Asia, is famous for its excellent physical confrontation and physical fitness;In the international arena, they can often show excellent competitive state in the confrontation with strong European teams.

South Korean star Sun Xingyu’s Premier League performance is undoubtedly the best proof.He is not only a player, but also a representative of Korean football innovation youth training;

The sports park invested and built by Sun Xingyuan in South Korea represents the new direction of Korean football-"Sun Xiongzheng mode" (Sun Xiongzheng is Sun Xingyuan’s father and a former football player in South Korea), which pays more attention to technology and basic skills.

Compared with Japan and South Korea, although their football road is different from ours, their success provides us with valuable enlightenment; Both Japan’s youth training system and South Korea’s innovative ideas on player training are worthy of our in-depth study and thinking.

At the same time,Our national team, especially the women’s football team., also has a remarkable performance on the international stage.

Compared with the men’s soccer team, why can they show better elegance in the international arena?

From the perspective of professionalism,China women’s football team is on a global scale.Degree of professionalismMore prominent;

In many countries, many women football players are stillAmateur state,But in our country, most women football players areprofessionalismofThis provides them with rich training time and helps them to form an advantage in technology and tactics.

Furthermore,Women’s football has relatively little commercial value.Make the players focus more on the performance on the court, rather than being influenced by commercial factors.This pure attitude towards the gameUndoubtedly, it has created a more pure competition environment for women football players.

On the other hand, although the men’s football team has gone through the road of professionalization, there are many problems in the promotion of marketization;

The most critical problem is the neglect of basic work.This has led to a great loss of football talents. Compared with women’s football team’s obvious attitude of paying attention to technology and basic skills, men’s football team seems to be subject to more external interference in the process of marketization.

When we look back on every glory of China women’s football team, we can deeply feel the efforts behind them; And every ups and downs of the men’s soccer team is a wake-up call, suggesting that we need to reflect deeply.

In the future, we hope that both men’s football team and women’s football team should cherish every opportunity to play, go all out, create more bright spots, win glory for our country, and bring joy and pride to every fan.

---

References:

1. Why is the "national football" so smelly?
2. In-depth analysis, why is China football getting worse and worse, and where is the future development direction?
3. Japanese and Korean football tells us that confrontation is not a European patent, and yellow people can also have technology.
4. Ball Comment: Why is China Women’s Football Team so Strong? What is the real reason why men’s football is not as good as them?

Title 1: From the country of Cuju to the spectators today: Exploring the deep reasons why China football lags behind Europe, America and Japan.

Title 2: From ancient stadium heroes to today’s audience, the vicissitudes of football in China: where is the gap between us and Europe, America and Japan?

Title 3: The Battle of the Top Three in East Asia: Why did China lose to Japan because of the cultural background of football and the technical conflict between Europe and America?

Title 4: The glory and trough of football in China, exploring the real gap between us and Europe, America and Japan and the way of the future.

Title 5: The problem of China’s men’s football team and the glory of women’s football team: Exploring our football road, why is there such a gap with Europe and America?

After the news that the main players of China football team were injured in Thailand came out, it caused extensive controversy and discussion. According to media reports, Titipan, the main midfielder of Thailand team, needs a long recovery period of at least 8 months because of tearing the anterior cruciate ligament and medial collateral ligament of his knee. The striker of Thailand, Dangda, also missed at least four weeks due to injury, making it difficult for him to play against China on November 16th. In this regard, Soccer reported that China became the winner because Thailand lost important players before the preliminaries. However, such a report attracted a lot of fans’ scolding. Some fans said that China football now needs to rely on the injury of its opponent to win, which is really disgusting. They think that the football level in China is so low that it has fallen to the point where people want to be injured or even sent off, which is really worrying.

There are also fans who believe that the China men’s soccer team seems unable to win no matter whether the main players of Thailand are injured or not. They are pessimistic about the future of football in China, and think that China can’t win against Japanese teams and strong European teams, and they are still discussing how to beat Thailand and Vietnam, which is ridiculous. However, some fans are optimistic about China football. They believe that the China team can play its own strength in the face of stable opponents. They mentioned the fierce confrontation between the Japanese team and the European powers, and thought that China could meet the challenges of Thailand and Viet Nam as long as it played steadily. In any case, China Football got some good news in the news that the main players of Thailand were injured. Fans have different expectations and views on the performance of China team.

Whether optimistic or pessimistic, only when the China team can prove its strength in the competition can the fans have more confidence in it.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

On October 31st, Beijing time, the women’s football team of Beijing Normal University beat paulista University of Brazil to win the FIFA World Cup in Jinjiang.

In the just-concluded women’s team final of 2023 Jinjiang Universiade Football World Cup, China’s Beijing Normal University drew 2-2 with Brazil’s paulista University in 120 minutes, and won 5-4 on penalties to win the championship.

The FISU Football World Cup is a global college football event focused by FISU. In 2019, the event was held in Jinjiang, Fujian, and 24 teams from all over the world participated.

The 2nd FIFA World Cup will be held in Jinjiang City, Fujian Province in October 2023. In May 2024, the 2024 FIFA World Cup will be held in Dalian, Liaoning.

1. What are the benefits of swimming to improve muscle quality?

With the increase of age, human muscle tissue will gradually lose. Studies show that the older you are, the faster you lose muscle tissue. The loss of muscle tissue, on the one hand, leads to the decline of muscle strength, on the other hand, leads to the decline of body metabolic rate, slowing down energy consumption and increasing the proportion of fat. Swimming is a full-body exercise. Compared with other sports, it can mobilize more muscles to participate in metabolism and energy supply. Although swimming can’t build thick and strong muscles, it can improve muscle strength and coordination, especially trunk, shoulder straps and upper limb muscles. Swimming in water needs to overcome great resistance. Long-term swimming exercise can improve muscle strength, speed, endurance and joint flexibility. Swimming can achieve the same effect as resistance training in slowing down muscle tissue loss.

2. What are the benefits of swimming to keep joints healthy?

When arthritis patients swim in water, the water will produce a kind of mechanical stress on human joints, which plays a good massage role and relaxes the stiff joints. When swimming, each joint does not have to exert continuous force as usual, and the impact force on the joints during exercise is much smaller than that on land, so all joints can relax and rest, which is helpful to the regression of inflammation and functional rehabilitation.

3. What are the benefits of swimming to improve endocrine disorders?

Women in modern cities are under great pressure, and problems such as work and family often have adverse effects on women’s endocrine. Swimming can improve endocrine disorders, reduce anxiety, make people feel more peaceful, and make their skin smoother and more beautiful, all of which make women more attractive in sexual life.

4. What are the benefits of swimming to enhance cardiopulmonary function?

Girls who have been swimming for a long time have better cardiopulmonary function for the average person. This is because the heart blood reflux speed is greatly improved due to the massage effect of the water flow on the horizontal human body, and the whole body exercise strengthens the blood transfusion to the heart and brain, which is beneficial to the prevention and treatment of cardiovascular diseases. In addition, when swimming, the burden of respiratory muscles is greatly increased, and the water pressure of 12-15 kg presses the whole brain cavity, which is helpful to increase the vital capacity.

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Text | Consumer sector, written by Nicole, reported by Consumer Sector |

In 2022, the market scale of China beauty industry is expected to exceed 500 billion yuan.

Backed by the 500 billion beauty market, the beauty collection stores that focus on offline channels are also heating up.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people. The traditional beauty collection store is not to be outdone, trying to seize the market and regain the initiative through scale advantage.

Can the "shield" of the traditional beauty collection store resist the "spear" of the new beauty collection store?

Beauty collection store, which is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. Here, consumers can buy all kinds of products such as make-up, skin care products, personal care, perfume, beauty tools, etc., avoiding repeated shopping troubles.

At the same time, the beauty collection store also provides a convenient and efficient one-stop beauty trial experience, which complements the shortcomings of online channels.

If it was two or three years ago, when talking about beauty shops, many people’s first reaction would be foreign-funded enterprises such as Watsons, Sephora and Wanning.

In the era of beauty collection store 1.0, traditional beauty collection stores stand out from the rest, occupying the vast majority of domestic market share.

Take Watsons as an example, as a well-known retail chain of health care and beauty products, it has more than 4,100 stores in more than 490 cities in mainland China, with 63 million operating members.

From basic skin care to make-up items, from daily care to snacks and soft drinks, Watsons, which has a complete range, once emptied the wallets of female consumers.

In recent years, the life of Watsons has not been easy. In 2015, its performance in China began to stagnate, and its revenue was negative for the first time in 2016.

Under the epidemic last year, Watsons suffered even worse.

The financial statements for the first half of 2020 show that global sales amounted to 73.627 billion Hong Kong dollars (about 66.007 billion yuan), down 11% year-on-year. Among them, China’s sales amounted to HK$ 8.805 billion (about RMB 7.892 billion), down 30% year-on-year.

The life of Wanning, another traditional beauty collection store, is just as difficult.

In order to save costs, Wanning closed most stores in Beijing, Wuhan and other cities. Its employees even said that except for Guangdong Province, the mainland market will probably be withdrawn.

Affected by the epidemic, SEPHORA, which has always been regarded as the benchmark of beauty collection stores, can’t escape the decline in performance. According to the latest data of LVMH Group, in the first quarter of last year, Sephora’s boutique retail department fell 25% to 2.626 billion euros (about RMB 20.105 billion).

Compared with the traditional beauty collection stores or the weak operation or sudden exit, new beauty collection stores have sprung up like mushrooms after rain, and are racing around the country and expanding wildly.

Since 2017, large-scale makeup collection stores such as HARMAY Plum, THE COLORIST Colorist and WOW COLOUR have appeared one after another, which sounded the horn of the counterattack of new beauty collection stores:

For example, WOW COLOUR, with about 300 stores currently in operation, has settled in 300+ famous brands and 6000+SKU；;

THE COLORIST, with more than 300 direct stores, owns 150+ global makeup brands and 6000+SKU；;

H.E.A.T likes to burn, and public comments show that there are 13 stores, with more than 300 brands and over 4,000 explosive products;

Judging from the data published by various beauty collection stores, the new beauty collection stores are unstoppable.

This also means that the beauty collection store is entering the 2.0 era.

• What is the reason why the new beauty collection shop is rushing out of the circle?

Last year, new beauty collection stores such as Huamei rushed out of the circle for the following reasons:

First, rent adjustment under the epidemic situation.

Under the epidemic situation, most offline stores of brands have closed. For example, Watsons closed more than 200 stores in February last year.

In order to make up for the loss, shopping centers with high vacancy rate after the epidemic can only adjust the rent, hoping to reduce the rent level and attract brands to settle in.

It is definitely a major positive for the new beauty collection stores that focus on offline channels and want to expand.

Although the rental cost has been reduced to a certain extent, it can be regarded as a drop in the bucket compared with the operating cost of large beauty collection stores.

For example, HARMAY Huamei’s store in Sanlitun, Beijing covers an area of 600 square meters, and the monthly cost is about 1.4 million, and it is even higher due to geographical location and other reasons.

It can be seen that the beauty collection store is in the stage of burning money.

It is the golden period of its development in the short term, but the return will not be immediate.

Second, capital assistance.

The new beauty collection stores in the stage of burning money are indispensable for the expansion of capital.

Looking at the list of investment institutions, the heads of Jingwei China, Gaoying Capital and IDG Capital are all staking the land.

For example, KK Group, the parent company of color palette division, completed financing of about 1.8 billion yuan during July 2019-2021, with investors such as eWTP Science and Technology Innovation Fund, Jingwei China and Wuyue Capital.

Huamei, at present, A and A+ rounds of financing have been completed, and the investors include Gaochun Capital and Black Ant Capital.

WOW COLOUR, which just completed the financing of 500 million yuan half a year ago, was invested by Gaoying Capital and IDG Capital.

The reason why these capitals take a fancy to this offline business is inseparable from two "new".

Third, the rise of new consumers and new domestic beauty brands.

There is no doubt that Generation Z is the main consumer at present.

This group of young consumers have a strong sense of national self-confidence, which leads them to favor domestic beauty brands.

It also makes both the traditional national cosmetics represented by herborist and Baique Ling, and the cutting-edge domestic brands represented by Perfect Diary and Huaxizi attract unprecedented attention from the capital market and consumer market.

According to Tmall data, in 2019, Tmall gave birth to 16 cosmetic brands with annual turnover exceeding 1 billion, among which the annual turnover of five new domestic brands including Perfect Diary, WIS and Touzhen exceeded 500 million.

The new beauty collection store is the hotbed of domestic brands, which gives the domestic brands the greatest support in the brand entry.

Taking WOW COLOUR as an example, it is positioned as a national fashion beauty collection store, with domestic brands accounting for 70% in the store. The settled brands include more than 100 domestic beauty brands in online celebrity, such as COLOR KEY, VNK, Judy Color Lab and HOLD LIVE.

Fourth, have the strongest supply chain.

There are thousands of products in the beauty collection store, which is to test the supply chain ability.

How to get the most complete goods with the fastest speed and lowest cost is a problem that puzzles all retail stores.

However, for China brands with the strongest supply chain, these have become one of the advantages in competition with imported brands.

• Xinshi beauty cosmetics jihe branch Chu quan San ban fu

The new beauty collection store is very popular among young consumers. On platforms such as Xiaohongshu and Tik Tok, there are countless punch-in posts.

Among them, there are many shops about NOISY Beauty, HARMAY Plum, THE COLORIST Colorist, WOW COLOUR, H.E.A.T, and so on.

So, what do these new beauty shops rely on to capture the minds of this young consumer?

First of all, the big card sample drainage.

Speaking of big-name samples, its history can be traced back to 2008, and business model innovation appeared after the financial crisis.

Under normal circumstances, the inventory control of international brands is the best. When the financial crisis or epidemic breaks out, consumers above the middle class will reduce their consumption or even stop consuming high-end products in a short time.

At this time, the inventory control of these high premium categories is not less than 5%, but increased to 10%-30%, which leads them to digest the inventory as soon as possible in a short period of time (about 1-3 years), and it is necessary to re-formulate consumption plans and production opportunities.

Big brands solicit customers and transform them through samples and gifts, which leads to a new category with huge short-term circulation.

According to NPD Group data, skin care and beauty samples have developed into a huge market in the United States, with sales of 1.2 billion US dollars (about 8 billion RMB) in 2018.

Nowadays, samples are also continuously exported in China market, and they are still a major way to attract customers and drain brands.

Among them, HARMAY’s plum blossom is popular by "warehousing+sample".

Its founder said that on the one hand, the sample increased the customer unit price, on the other hand, it lowered the threshold for new customers. For shops, it is also a way to increase the overall gross profit margin through the combination of high and low gross profit products.

The gross profit margin of the sample can reach 20%, which is twice that of the formal dress.

Faced with the temptation of high gross profit and low new cost, more and more beauty collection stores are aiming at samples, including OnlyWrite, WOW COLOUR, Want, HAYDON Black Hole, THE COLORIST and so on.

Secondly, the selection of products is mainly based on domestic explosions to improve profits.

In the selection of products, the new beauty collection shop is mainly made of domestic brands, focusing on explosive products, so as to increase profits.

H.E.A.T, which is positioned as "offline little red book" by users, likes to burn, which is more obvious in the selection of explosives.

Gary, its founder, said that at present, its store makeup category accounts for 45%, and the brands that have settled in include Odin, Orange Blossom, Perfect Diary, JOOCYEE Fermented Color, HEDONE and other trend brands; Skin care products account for 28%, and the cooperative brands include Winona, HFP, Grain Rain and Daisy Sky.

Gary also said that the products that like to burn are mainly based on Internet sales data and word-of-mouth data, and are investigated from three dimensions:

1, whether the product itself is reliable, whether it is true with characteristics;

2. The sales trend of products in Tmall, the brand volume of Xiaohongshu, Tik Tok and bilibili;

3. Whether the word-of-mouth and rise of the trend brand can truly become a brand.

Including WOW COLOUR, etc. is also this kind of gameplay, which is already a common game rule of new beauty collection stores.

Finally, around young people, create a consumer place with social attributes.

Love to share and experience is the lifestyle of this young people.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people.

More than 20 square meters of rainbow gradient walls made of beauty eggs and lipstick give consumers the strongest visual impact.

This is the unique symbol of THE COLORIST colorist, which attracts many consumers to punch in.

HARMAY’s plum blossoms break consumers’ stereotype of beauty shops and highlight the encirclement with a sense of advanced industry.

It takes "black, white and gray" as the main color of the store, and combines elements such as stainless steel, concrete and glass curtain wall in an orderly manner to present a brand-new image of a beauty shop.

At the same time, Huamei combines the "warehouse-style" shopping form to stimulate consumers’ autonomy and exploration, and increase interest while shopping.

LITTLE B, a subsidiary of Fauvism, is obsessed with art curation. The store has a special exhibition area. The brand has joined hands with high-end ice cream brand Pree to build a flash cart and co-organized a life photography exhibition with BROWNIE Art Photography to attract tasteful consumers with unique artistic tonality.

These new beauty collection stores have their own unique styles and social attributes.

The domestic beauty market has performed strongly, and the number of brand players entering the market has also increased.

According to Tianyancha, in 2020, there will be 2.75 million newly registered enterprises whose enterprise names or business scope include keywords such as "cosmetics, make-up and beauty cosmetics".

Even under the black swan epidemic, new enterprises still maintain a growth rate of 30%, which shows the industrial activity.

According to the data of iResearch, the market scale of China beauty industry will exceed 500 billion yuan by 2022, and it is predicted that the scale will increase to about 598.7 billion yuan in 2023.

While e-commerce accelerates iteration, offline channels are gradually upgraded in store layout, store design and brand selection, actively catering to consumer expectations.

In this industry background, the beauty collection store is becoming more and more important as an offline channel for drainage.

After entering the era of beauty collection store 2.0, there will be a battle between traditional beauty collection stores represented by Watsons and Sephora and new beauty collection stores.

So, what are their respective advantages? Where is the difference?

1. People: Different target customers, what is the necessity of BA (Cosmetics Shopping Guide)?

From the point of "people", the target customer orientation is significantly different: the traditional beauty collection store mainly serves young people, while the target customers of the new beauty collection store are young people of generation Z.

In addition, in sharp contrast to the "enthusiasm" of traditional beauty collection stores, the "coldness" of new beauty collection stores.

The new beauty collection stores advocate more BA-oriented and adopt an open and undisturbed independent shopping mode.

For example, THE COLORIST colorist’s service concept is to provide customers with the help they need without active service, so that customers can fully enjoy the fun of shopping alone.

The clerk will give the customer some support and help, but will not force the sale and excessively disturb, and even "welcome" is not allowed to say.

WOW COLOUR will innovate the traditional BA, and they will cultivate the BA in the store into a KOS group.

While understanding consumers, they are also operating their own businesses such as Tik Tok and Xiaohongshu, so that they can understand what is hot and what products are hot online. This is also based on their understanding and professionalism of consumers, different skin types and products.

2, goods: product selection differentiation.

The selection strategy of traditional beauty collection stores is: mainly international big brands, old domestic products and self-operated brands.

Traditional beauty collection stores have the right to speak, and they are conservative towards new brands, which is relatively strong.

On the other hand, the new beauty collection store actively embraces the national tide and attracts new brands to settle in; On the other hand, they will also lay out international brands, Japanese and Korean minorities, big-name samples, etc., and the selection is more comprehensive.

3. Field: New and old changes in the scene.

Traditional beauty collection stores have done a good job in standardized operation, mainly reflected in store layout, product selection, supply chain and other aspects.

This is an advantage, because the expansion is rapid; On the other hand, it will also become a bondage.

For example, the store layout of traditional beauty collection stores is more or less lacking in design sense and social attributes.

The new beauty collection store pays attention to personalization, and creates a online celebrity scene with punch-in and social attributes through the decoration of the store and the placement of goods.

With the concept of the new beauty collection shop getting hotter and hotter, latecomers who are good at learning from it will flock to it, and there will be problems such as similar images and homogenization of products.

For example, the beauty collection stores such as YAO LIAN Yaolian in Shenyang and PEONIA Penny Beauty in Yiwu have almost copied the plum blossom.

Serious homogenization may become a price war in the future, especially for new beauty collection stores that solicit customers at low prices.

How to stand out in the homogeneous market and maintain high growth at the same time is a difficult problem to test all beauty collection stores.

References:

• [1] Dialogue WOW COLOUR: a revived beauty collection shop, born for generation Z, CBNData.
• [2] Illustration of major beauty collection stores in China: Who is most favored by shopping centers? Lianshang. com
• [3] China Beauty Collection Store Industry Report, iResearch.
• [4] the fire is limited! What is the manager of the beauty collection that makes the Z generation want to stop? Yingshangyun think tank

# Headline Creation Challenge #

Let me summarize it for you today.

Super makeup suitable for work

Really, every one works!

Remember to like and collect.

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50 times the sun protection index, not only suitable for work, but also suitable for outdoor activities, no need to touch up.

The texture is like a cream, which is very moist and has a very good moisturizing effect.

Especially suitable for girls with dry skin in desert.

It can be used as moisturizing milk before makeup.

After the face, smooth all the troubles of skin explosion.

If dry skin girls often get stuck in powder

It is very suitable for using this sunscreen.

On the contrary, oil skin and mixed skin are not suitable.

There is no effect of brightening skin color.

I won’t fight with liquid foundation and rub mud.

---

Super air cushion for girls with pure dry skin.

It’s really moist and light.

It’s perfect for daily use

Make-up time is tight in the morning

You can go out with a pat.

Because it is moist and malleable.

Therefore, even if it is dry skin, there is basically no powder sticking.

However, it is a thin air cushion.

The makeup is very light and the powder is very light.

Therefore, the concealer effect is also relatively general.

It’s just a natural brightening effect.

Suitable for daily light makeup.

---

In the four-color eye shadow tray of CT, the hottest color number is pillow dream.

I don’t need to say more about this, do I?

Most girls have used it

There is no saying about the fineness of powder.

After all, four or five hundred?

Mainly color.

Very everyday! Joker does not pick people.

It is dominated by apricot pink tones.

This color, the face on the yellow skin is white.

Don’t pick skin color at all

Moreover, painting at work is not abrupt and has temperament.

---

The famous ginger high-gloss ?omega repair

Almost everyone has a plate.

The favorable rate is super high.

The highlights are champagne.

A very soft flash

Super suitable for creating everyday light makeup.

And it is very suitable for yellow skin, and it is white.

Repairing capacity is a light brown color.

It’s for nose repair. It’s amazing.

No matter how smudged, it won’t look dirty.

It is a favorite of many professional makeup artists.

---

Damei Niulang, don’t I have to say more?

Among the big-name eye shadows, the hottest sequin color number! None of them

The reason why she is so angry is because the flash is unique.

It shines like a Milky Way without being particularly abrupt and cheap.

Give people a sense of advanced.

Especially under indoor lights and at night.

Really beautiful!

---

Among the light lipsticks, one is very unattractive.

Even girls with yellow skin look good when painted.

Perfect for everyday light makeup.

Golden tube 274 is almond, orange and pink.

This color is very age-reducing

Tender, but not as delicate as pink.

Very advanced.

And yellow skin can be painted with confidence.

Although it is light in color, it has no fluorescence.

The upper face is white

Only do the most authentic beauty evaluation.

Pay attention to me quickly!

21st century business herald reporter Yi Jiaying reports from Shanghai.

In the low tide, domestic beauty cosmetics are looking for new opportunities. Just last week, the first store under the Huaxizi Line officially opened in Hangzhou Xizi Lake. Prior to this, the brand mainly sold products and communicated with users through online channels such as Tmall, JD.COM, Tik Tok, etc., and has not been laid out offline. "In fact, we started to shop under the preparatory line the year before last, but there has been no suitable location." The person in charge of Huaxizi Oriental Aesthetics and Space Innovation Center said that for Huaxizi, if there is no good location, there will be no rush to open a store.

The expansion from online to offline, on the one hand, is the development space of fancy entities, on the other hand, it is also limited by the bottleneck of online traffic. According to the data of the total retail sales of consumer goods in June released by the National Bureau of Statistics, in the first half of 2022, the total retail sales of cosmetics nationwide was 190.5 billion yuan, down 2.5% year-on-year. This is the first decline in the total retail sales of cosmetics in the first half of the year in the past 10 years, and the growth rate is even lower than that in the same period in 2020.

Among them, the impact of the epidemic can not be ignored. According to the 2022 China Shoppers Report, the compound growth rate of cosmetics lacking the support of social needs has decreased by 16%, and the pace of new product sales has also been disrupted. Constant innovation has always been an important market strategy for domestic beauty brands.

An obvious phenomenon is that many brands have slowed down in the first half of this year. In an interview with 21st century business herald, the relevant person in charge of Juyi Group said, "The repeated epidemic this year has really affected us a lot, and the whole R&D, production and logistics have been affected to some extent. Many new products and new series of its brands, orange blossoms and fermented colors, have been forced to postpone listing. "

According to the performance report of Yixian E-commerce in the third quarter of 2022, the revenue in the third quarter was 858 million yuan, down by 36.1% year-on-year. The reason is still the decline in the income of makeup business. In the third quarter, the income of makeup business of Perfect Diary, Little Odin, Pink Bear and other brands was 570 million yuan, down by 48.8% year-on-year.

At the same time, the fluctuation of the live e-commerce industry has also brought uncertainty. In the past years, domestic beauty brands have mainly relied on online channels, especially live e-commerce. After the traffic turbulence brought by the super-head anchor that is enough to drive a brand and transform its influence, the brand is also rethinking live broadcast, traffic and brand.

Fluctuation of flow

This year, during Li Jiaqi’s absence for nearly three months, the sales of some domestic beauty brands also fluctuated greatly.

Looking back at that time, many domestic beauty brands concluded to the 21st century business herald reporter that the live broadcast room of the big anchor is addictive, but it should be used with caution. "Now I don’t think about the live broadcast room of the big anchor in daily life, but for new brands, super-head anchors such as Li Jiaqi are still excellent brand endorsements." Ou Ni (pseudonym), a staff member of a domestic beauty brand, said, "Every time a domestic brand pushes a new product, it is still needed. It is indeed a more certain channel for the new product to detonate."

During the Double Eleven last year, there were more than 1,300 kinds of domestic products in the live broadcast rooms in Li Jiaqi. In this year’s "All Girls’ offer" program, the proportion of domestic brands also exceeded 50%. In Ou Ni’s view, compared with the flow, we pay more attention to the deep creation of products of both parties. "In fact, before everything happened, Li Jiaqi accounted for less than 5% of the total sales channels. Our strategic adjustment has been deliberately tilted to self-broadcasting and Tik Tok channels, and Tik Tok’s stamina is worthy of attention and attention. "

Different from the reflection of domestic brands, international brands began to gather in Li Jiaqi live broadcast rooms. In the first quarter of this year, the growth rate of international beauty giants in China slowed down, and the growth of head brands was limited by weak consumption. Since the "June 18th Promotion" in the middle of the year, big names have been betting on Li Jiaqi, lowering their posture, showing unexpected discounts, and even giving discounts and formal clothes from the tooling.

In this regard, Tangyi said that makeup is an industry with a long chain and very high requirements for the completion of each link in the chain. Short-term price reduction promotion may bring some sales promotion, but it is an act of quenching thirst by drinking poison, which damages the image and positioning of the brand itself. Short-term promotion will not affect the whole market. "This year is the fifth year of the establishment of the Tangduo brand under the Tangyi Group, and the yeast color has also entered the third year of brand development. In the past few years, the whole group has continued to make profits, and has maintained double-digit annual sales growth, much faster than the growth rate of the market. In 2021, the GMV of orange blossoms was close to 1 billion, and the GMV of fermented color exceeded 500 million. "

In fact, reducing dependence on talent is a new way that all brands that have gone through detours are practicing. Some brands believe that it is not a good thing to be too closely bound to the platform.

The person in charge of a domestic beauty brand further pointed out that, more crucially, the label of live broadcast for a long time has been to emphasize the price, and everyone pays for the temporary cool impulse, which is meaningless for brand building and consumer loyalty. "We have more freedom to do self-broadcasting, and we can establish deeper communication with consumers."

Under the landing line

Corresponding to the fluctuation of online channels, domestic beauty brands are also actively going offline.

It is understood that the first store of Huaxizi not only has the function of beauty retail, but also includes customized experience, art exhibition and other services. "The choice of Hua Xizi has nothing to do with the cold and warm market." The person in charge of Huaxizi Hidden Garden explained that the biggest goal of opening a store is not to do business, but to present a more complete Huaxizi to users through this store. "So we choose a bigger storefront to create an artistic space for users."

At present, Hua Xizi has no clear plan for opening stores and other channels in the future, but said that the brand will continue to explore offline space for interaction with users.

Compared with the opening of Huaxizi’s big store, Tangduo started in pop-up shop at the earliest. In the spring of 2019, Tangduo made its first pop-up shop in shanghai new world, only 5 square meters. "Market feedback, media exposure and business output far exceeded our expectations. Pop-up shop has a long queue at the door every day and has become a popular punching place for Xiaohongshu. " The relevant person in charge of Tangduo said, "After that, we carefully selected core shopping malls such as Chengdu, Changsha, Wuhan, Nanjing and Guangzhou to make a tour of pop-up shop, and they all received very good responses."

It is precisely because of this that Orange Blossom has opened offline direct stores since September 2020. At present, it has opened nearly 20 direct stores in Shanghai, Chengdu, Chongqing, Hangzhou, Xi ‘an and other cities, and more cities will be laid out in the future.

21st century business herald reporter is concerned that these domestic offline beauty shops are not only the shelves of traditional cosmetics counters, but also deeply combine the psychological needs of young consumers, and incorporate photo punching points into the store design, which are easy to shoot and stroll, and are suitable for the punching needs of social platform communication.

There are more domestic beauty brands such as Colorkey, Leemember, Girlcult, Hold Live, Hedone, etc., and they choose to settle in the offline beauty collection store. According to incomplete statistics of the media, THE COLORIST colorist opened more than 300 direct stores in less than two years. Official website of WOW COLOUR shows that it will open 600 stores in 2020.

Not only are young new domestic beauty brands, but established brands such as Mao Geping pay more attention to offline. "Today, with the high penetration of the Internet, live e-commerce, short video marketing, online celebrity economy and private domain operation have changed the traditional sales model, but for brands, what is more important is the offline brand counters." Song Hongping, director and CEO of Mao Geping Cosmetics Co., Ltd., said in an interview with 21st century business herald, "Offline has always been a very core area for us to provide services to consumers. We regard product trials and face-to-face communication for consumers as precious opportunities, hoping to make consumers feel the brand temperature. "

Meet the local conditions

In addition to channel strategy, domestic brands’ pursuit of consumers is more manifested in product innovation.

"The vast majority of women in China often encounter thousands of colors when choosing makeup, and popular colors are not suitable for their own troubles. In the final analysis, it comes from the fact that many consumers don’t know what color they are, and they also have a little knowledge of the appropriate colors. " According to the person in charge of research and development of yeast color, yeast color has created a set of skin color analysis theory by analyzing the skin color of women in China, and developed matching products such as lips, eyes and air cushions for 18 women with different skin colors in China.

Besides skin color, Yeast Color also studied and analyzed the skin quality and facial contour characteristics of women in China, and launched targeted products. Hua Xizi, whose brand gene is Oriental Aesthetics, is also increasing research and development. Li Huiliang, the chief scientist, announced that he will invest 1 billion yuan in scientific research in the next five years, and Chinese herbal medicine is the key direction of product research and development in the future.

Although this is not a new phenomenon, China consumers’ preference for local brands has accelerated in recent years. The 2023 McKinsey China Consumer Report: The Age of Resilience points out that, surprisingly, national pride is not the only driving factor. Today’s domestic enterprises respond to the trend faster, get closer to consumers and invest more boldly. 49% of China consumers think that local brands are "better in quality" than foreign brands, while 23% of China consumers hold the opposite opinion. The survey involves 12 different product attributes, and the data results are roughly the same.

"The skin color and skin quality of people in the East and the West are very different. There are still some differences from the simple market research of big data and the cognition of data in some aspects. " Song Hongping said frankly that it is as important to get a sense of body sensation from one-on-one service as to get information from big data and market research.

Although the epidemic has brought a big impact to the beauty market, with the optimization and landing of epidemic prevention measures, people’s work and life will gradually recover, and consumption will rebound positively. It is not difficult to predict that in 2023, every brand is gearing up, and a new round of more intense market competition has arrived.

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At that time, I always thought that the game of red and white machines was "inexhaustible".

I have been exposed to many games in my childhood memory, including at my classmates’ home, friends’ home and relatives’ home. ……

At that time, we would discover some new games at any time.

Many years later, when we look through magazines, we will find that there are also a number of red and white machines. A player in Japan once collected all the genuine red and white cassette tapes, and it took nearly twenty years, which has to be admired!

Not to mention this perseverance, the price of these genuine cassettes is no longer affordable for ordinary players.

The number of red and white machines in that year was: 1267, which included the number of games officially announced and released by other machine platforms. If you add fake games, it is estimated that this number will have to be multiplied several times!

But what everyone doesn’t know is that in the era when red and white machines are popular, there are actually many games that are in the middle of development or have been developed but not released. Most of them are because the emergence of 16-bit computers interrupted the development plan, or the key core personnel left their jobs, which led to the inability to carry out the game in depth.

Today, Xiaobian will come with you to see which red and white machine games are "the middle road collapses"!

English name "Monster City Naga"

This game was IREM’s ambition! IREM, you don’t know who it is?

The core members and founders of SNK and CAPCOM are all "spun off" from this company. We are familiar with the distribution companies of Captain Hook, Violent Interpol and Ninja Baseball.

IREM has released a lot of works on the red and white machine platform, and the models are all fine works.

Such as: Fast Jay Gun, Jackie Chan Kicks the Pavilion 2, Strong Foreman, Little Superman Padou, Biography of Katy, Labyrinth Island and Underground Brave.

IREM games often don’t appear in the collection cards, either single cards or cassettes with fewer games such as 4-in-1, 3-in-1, 5-in-1, 7-in-1 and 6-in-1.

And this game, called "World of Warcraft", was obviously developed in that year, but I don’t know why it was not released.

From the information and pictures revealed in the game, we can see that the game is of JRPG type and the painting style is very good.

The combat mode was the most popular turn-based system at that time. The high-definition monster presented in this picture undoubtedly greatly increases the capacity of the game.

The wild scene of the game is no different from other RPGs, but it adds the time setting. Divided into day and night, the monsters encountered are completely different. There is also a difference between the falling experience value and the props and equipment.

In fact, there were many games that IREM gave up because of the departure of the backbone.

At that time, IREM planned to release two games in PCE, The Legend of Tianma Heroes and The Ultimate Journey, with a very high degree of completion. Even began to promote, but in the end it was not released. Let the players who are waiting hard suffer!

An RPG game that tries to surpass Zelda and The Brave Fight the Dragon. Look at the operation of the screen, this is a game that combines "The Brave Fight the Dragon" and "Mother".

It is estimated that you will not think that this game was originally made byIGSIt was released! The game designer once designed The Legend of Valkyria and The Legend of Valkyrie, so it can be judged that the quality of this game is definitely good.

How is the development progress of this game? Basically, it has been developed and entered the publicity stage before sales.

At that time, the TV station had begun to broadcast the video of the game, demonstrating the operation and play, and the players saw it and were gearing up.

Posters and instructions for the game also appeared.

It introduces the world view and background story of the game in detail, as well as the use of props and the weakness of monsters.

Regrettably, such a classic work was not released in the end, which is more or less regrettable!

However, if these out-of-print games are released now, it will be a good thing for those players who like to collect them!

Genjuu Souseiki, this should be the most regrettable game!

The time when the game released the propaganda screen was 90 years. At this time, it was the last peak period of the development of the red and white machine game!

In the game, players play gods, fight monsters with other gods, conquer and recapture the territory occupied by monsters. How do I feel that I saw the protagonist of The Snowman Brothers?

Because of its long history, the posters of that year have been somewhat blurred, but you can still see the game screen, which is very similar to the familiar RPG game.

The villains in the game, as expected, all look "fierce", and they will know at a glance that they are tough.

The game that Tecmo began to make in 1986 was publicized at every stage, but it was a pity that it was not released in the end!

Looking at the movements of the characters, I feel very similar to the ancient soldiers of the Alps! Is there any relationship between the two?

《A Nightmare on Elm Street》

This is a game that completely subverts the three views. If it was released that year, I really don’t know what the consequences would be.

Because the protagonist in the game is a perverted killer: Freddy, what you have to do is to use evil power and special ability to kill people in your dreams, and try every means to pester those who chase you before they chase you and burn you to death.

After killing everyone, Freddie was safe. Players can control the protagonist through lines and pipes.Yushu steetShuttle around, and you can cross to another room through the mirror.

Children have weapons in their hands, and some of them have "Dream Alter Egos". If they succeed before they wake up, there will be no trouble. But if they wake up, Freddy will be avenged and die.

It is said that some people felt unwell during the internal test at that time, and finally had to cancel the release plan of the game.