[Original] Promote the high-quality development of Yunnan tea industry

　　Author Cheng Zhenhuang, Director and Researcher, Institute of Industry, Yunnan Macroeconomic Research Institute

　　Yunnan is one of the major tea producing provinces in China. Cloud tea industry has a long history, a wide geographical distribution, a large population involved in tea, and strong driving ability, and is becoming a rich industry for tea farmers in border areas to increase their income. To continuously develop the cloud tea industry, it is necessary to concentrate on building the public brand of Pu ‘er tea and Yunnan black tea, build a modern cloud tea industry system with the coordinated development of tea culture, tea industry, tea technology and tea ecology, and push Yunnan from a "big tea province" to a "strong tea province".

　　Focus on "green and organic" to improve the quality of cloud tea. The first is to promote the green transformation of tea gardens. Through soil improvement, improved varieties promotion, perfect facilities and other measures, the green production capacity of tea garden will be improved. Carry out scientific formula fertilization in an all-round way, vigorously promote the green prevention and control technology of tea gardens, and realize the green production of tea gardens. The second is to create an ecological organic tea garden. Strictly implement the regulations prohibiting the use of pesticides, comprehensively implement green comprehensive prevention and control of diseases, pests and weeds, and create a number of organic tea gardens with recycling of tea and livestock. Support the standardized transformation of tea gardens, and create an ecological tea garden with beautiful environment, excellent varieties, healthy soil, sound facilities, effective prevention and control, and digital empowerment. The third is to promote the transformation and upgrading of the production mode of cloud tea industry to green and low carbon. Accelerate the construction of green industrial system, production system and management system of cloud tea, and enhance the green supply capacity of cloud tea.

　　Focus on "business subject" to support tea enterprises to become better and stronger. The first is to cultivate and expand leading enterprises. Constantly optimize the business environment, encourage the integration and reorganization of enterprises through internal introduction and outreach, resource integration, joint-stock cooperation, etc., build a number of leading enterprises in Yunnan tea industry with strong competitiveness and high market share, and drive the chain development of business entities in all aspects such as "breeding and seedling raising, production base, storage facilities, processing and circulation". The second is to speed up the cultivation of "specialized and innovative" enterprises. We will continue to cultivate specialized and innovative "little giant" enterprises and tackle key problems in the field of tea industry segmentation. The third is to improve the modernization level of the cloud tea industry chain. Guide all tea areas in the province to build the whole industrial chain of Yunnan tea, develop a tea industrialization consortium led by large tea enterprises, followed by cooperatives and family farms, and actively participate in tea farmers, and strive to build an enterprise development ecology in which large, medium and small enterprises are interdependent and mutually promoting, and enhance the resilience and competitiveness of the industrial chain supply chain.

　　Focus on "technology empowerment" to enhance the quality and benefit of cloud tea. The first is to build a research and development platform. Strengthen cooperation with scientific research institutes at home and abroad, and support the construction of scientific and technological innovation platforms such as key laboratories and R&D centers of Yuncha. Give full play to the advantages of Yunnan tea germplasm resources and encourage scientific research institutions and enterprises to cultivate high-quality and special new varieties. Strengthen the basic research on functional components and efficacy mechanism of Pu ‘er tea and Yunnan black tea. The second is to carry out integrated innovation. Relying on the national and provincial tea industry technology system and experimental stations, promote the combination of Industry-University-Research, encourage and support scientific research institutions and tea enterprises to establish academician workstations and expert workstations, and increase major scientific and technological research and technical application of Pu ‘er tea. The third is to strengthen the construction of professional talents. Support institutions of higher learning and research institutes to strengthen discipline construction, increase the education and training of professional tea farmers, and cultivate high-quality professionals.

　　Focus on "Cloud Tea Brand" to enhance market value. The first is to build a brand system of cloud tea. Taking the successful application for the cultural landscape of Pu ‘er Jingmai Mountain Ancient Tea Forest as an opportunity, we will continue to enhance the commercial value of the geographical indication certification trademark of Yuncha, and build a brand system led by regional public brands such as Pu ‘er tea and Yunnan black tea, supported by corporate brands and supplemented by product brands. The second is to build a cloud tea market network system. Support regional public brand authorized enterprises to connect with large wholesale markets and e-commerce platforms, and expand online and offline sales channels. Actively expand the international market, build a diversified market structure, and improve the cloud tea market network system with coordinated development of tea trading market, offline tea shops and online stores. The third is to consolidate and enhance the value of public brands. Encourage and support tea enterprises to hold exhibitions and promotion meetings at home and abroad, carry out cultural knowledge tour of Pu ‘er tea, and expand brand influence.

　　Focus on the radiation of "characteristic parks" to promote the high-quality development of cloud tea. The first is to optimize the processing layout of the tea industry. Scientifically plan tea industrial parks, optimize the layout of tea processing, support tea-related counties (cities, districts) to coordinate the construction of industrial clusters, industrial parks, strong industrial (township) towns and other projects, and implement the model of "one county, one park, multiple pieces in one park, and multiple industries in one park". The second is to build a number of Yunnan tea professional characteristic parks. Focusing on the layout of industrial development and the distribution of enterprises, we will focus on upgrading and transforming industrial parks such as Menghai, Fengqing Park and Simao to give play to the efficiency of industrial agglomeration; Strengthening China and Laos — Moding Economic Cooperation Zone, Baoshan Industrial Park and other functions, actively promote the construction of Shuangjiang, Changning and Yongde tea processing parks, and promote the formation of regional industrial clusters. The third is to promote industrial parks to improve quality and efficiency. Support processing parks to expand intensive processing, innovate technologies such as supercritical extraction, superfine grinding and biological fermentation, extract functional components such as tea polyphenols, tea polysaccharides and tea pigments, and develop new products to meet diversified consumption needs.

　　Focus on "scenic spots" to promote the deep integration of tea, literature and tourism. The first is to create a carrier for the integration of tea, literature and tourism. Relying on the resources of famous mountains and ancient trees and the characteristics of ethnic customs, combined with the list of tourist attractions, we will build a number of characteristic towns, beautiful tea villages and family farms that integrate tea industry, tea culture and recreation, and form a fine tea culture tourism route. The second is to promote the deep integration of tea, literature and tourism. Develop cultural and creative products, extend the multiple functions of tea culture, and show the charm of cloud tea culture. Build a tea culture museum, hold a tea culture tourism festival, create a fine line of tea cultural tourism, and expand the integration of tea cultural tourism with homestay, research and recreation to develop new formats. The third is to tell tea stories well and spread tea culture well. Excavate, sort out and spread Yunnan’s characteristic tea culture, create and publish a number of tea culture books, picture albums, promotional films and other works, make full use of new media, and increase the spread of Yunnan’s tea culture.