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The Silent Witness poster

1905 movie network news　"No matter how dangerous it is, the truth is cruel." – On July 22, the movie "Silent Witness," directed by Renee Haring and starring Zhang Jiahui, Yang Zi, and Ren Xianqi, officially launched the theme song "Breaking the Silence." In the film, three actors, Yang Zi, Ren Xianqi, and Ouyang Jing, personally contributed their voices, each sentence piercing through the heart, singing the deep cry of the characters, and also pointed out the theme of the movie "Fight to uncover the truth, and swear to uphold justice".

Ren Xianqi single audio stills

As the "King of Golden Melodies", Ren Xianqi opened his voice again for the film, singing a death game of desperate escape to the beat of powerful drums. "Like cat and mouse, hiding evidence, the game is not over before the game is broken." As Ren Xianqi sings, his role as the bandit leader SANTA, who fights wits with Chen Jiahao (Zhang Jiahui) and Qiao Lin (Yang Zi), in the process of finding evidence, the ending is still full of suspense.

Yang Zi single audio stills

Yang Zi sang in a cold voice, "Ugly, mutilated, fierce and rotten, my face does not change, and the deadly deal is solving the mystery layer by layer", telling the tenacity of Jolene’s heart, in the face of death threats, she "does not change her face", and plays until the end until the mystery is solved.

Ouyang Jing single audio stills

Ouyang Jing took out his housekeeping skills, and a cool rap brought the song to a climax. In the film, he was an eyewitness, watching the contest between good and evil. He shouted, "I believe that no one in the world does not want to live a long life.

The song "Breaking the Silence" has been launched on the whole network, and it is reported that the MV of the movie’s theme song will also be released soon, so stay tuned. The movie "Silent Witness" tells the story of two forensic doctors, Zhang Jiahui and Yang Zi, who, in order to protect the evidence and uncover the truth, started a life-long search for evidence in the forensic center with the gangster leader Ren Xianqi and his gang.

　　In 2014, the top leaders of the General Secretary of the CPC Central Committee, the President of the State, and the Chairperson of the Central Military Commission made important instructions in the report jointly submitted by the Zhejiang Provincial Party Committee and Tsinghua University: "The exploration and practice of the Zhejiang Tsinghua Yangtze River Delta Research Institute over the past 10 years shows that provincial-school cooperation is an effective model for optimizing the allocation of scientific and technological resources, promoting the transformation of scientific and technological achievements, and achieving the integration of science and technology and economy. We hope to summarize experience, make persistent efforts, continuously consolidate the achievements of provincial-school cooperation, comprehensively deepen the reform of the scientific and technological system, and strive to build the Yangtze River Delta Research Institute into a new innovation carrier with advanced level, and make greater contributions to promoting the construction of the regional innovation system

　　Since its establishment 20 years ago, the Yangtze River Delta Research Institute has encouraged the development of scientific research projects in the market, emphasizing that innovation should be guided by application and industrialization.

　　The Yangtze River Delta Research Institute takes the application needs of enterprises as the starting point, gives full play to its own advantages of innovation elements, acts as both a think tank and a promoter, and in-depth cooperation with enterprises fills the "last mile" between scientific research and industrial application.

　　The Yangtze River Delta Research Institute, as a new type of innovation carrier, has precisely played the role of "bridge" and "commando" from basic research in universities to product development in enterprises, completing the transformation of "enterprises want to do it but can’t do it, venture capitalists want to invest but don’t dare to invest, and governments want to do it but can’t do it".

　　The Yangtze River Delta Research Institute not only focuses on individual innovation projects and enterprises, but also builds an industrial ecosystem in a chain by fully integrating the superior resources of the government, universities, and R & D institutions to "build a research institute, an industrial park, and a specialized fund."

　　From a company’s demand, to the development and application of a series of technologies, to the successful listing of a product… In Huang Kaisheng’s opinion, the demand innovation-driven theory and technological innovation, the "Ten Hundred Thousand Project" reflects the role of enterprises as the main body of innovation, and is also a vivid practice of the Yangtze River Delta Research Institute to build an innovation chain around the industrial chain to serve market demand.

　　The Yangtze River Delta Research Institute hopes to deeply connect the innovation resources of the Yangtze River Delta Research Institute with industrial innovation through the "Deep Roots Plan", fully empower industrial development, and gradually form a standardized and replicable process for the transformation of innovative achievements.

　　Text | "Outlook" Newsweek reporter Shi Xiangzhou, the former name of Shang, Qian Peshan, Gu Xiaoli

　　The "two skins" of scientific research and industry have always been an important constraint restricting our country’s innovation resources to give full play to their driving efficiency.

　　A set of public data in 2019 shows that there are about 30,000 scientific and technological achievements and more than 1 million patented technologies in China every year, but only 20% can be converted into mass production, and only 5% can form an industrial scale, far below the level of about 60% in developed countries.

　　Innovating the system and mechanism to build a bridge of deep integration between science and technology and the economy, so that more scientific research results can be smoothly transformed into practical productive forces, is an inevitable requirement to release the vitality of scientific and technological innovation and promote high-quality economic development.

　　At the end of 2003, under the personal promotion of the top leader of the then Zhejiang Provincial Party Secretary, the Zhejiang Tsinghua Yangtze River Delta Research Institute (hereinafter referred to as the "Yangtze River Delta Research Institute") was officially established and landed in Jiaxing, Zhejiang. As a new innovation carrier jointly built by the Zhejiang Provincial People’s Government and Tsinghua University, the Yangtze River Delta Research Institute has been based in Zhejiang and facing the Yangtze River Delta since its establishment. It has explored an effective model of provincial-university cooperation with self-support and market-oriented operation, and gradually grown into an important industry-university-research experimental platform and achievement transformation base in the Yangtze River Delta region.

　　In 2014, the top leaders of the General Secretary of the CPC Central Committee, the President of the State, and the Chairperson of the Central Military Commission made important instructions in a report jointly submitted by the Zhejiang Provincial Party Committee and Tsinghua University: "The exploration and practice of Zhejiang Tsinghua Yangtze River Delta Research Institute over the past 10 years shows that provincial-school cooperation is an effective model for optimizing the allocation of scientific and technological resources, promoting the transformation of scientific and technological achievements, and achieving the integration of science and technology and economy. We hope to sum up experience, make persistent efforts, continuously consolidate the achievements of provincial-school cooperation, comprehensively deepen the reform of the scientific and technological system, and strive to build the Yangtze River Delta Research Institute into a new innovation carrier with advanced level, and make greater contributions to promoting the construction of the regional innovation

　　"One is rooted in innovation and the other is facing the market. We are a bridge and a’rapid response force ‘between these two links," Huang Kaisheng, party secretary and president of the Yangtze River Delta Research Institute, said in an interview with Outlook Newsweek. "After years of exploration, we have summed up a Big Dipper model that includes various transformation elements of’government, industry, university, research and development.’ We have built a system of transformation of scientific and technological achievements from applied basic technology research to large-scale production of products, and opened up a new path of deep integration of scientific and technological innovation and industrial development."

　　This year, the Yangtze River Delta Research Institute celebrates the 20th anniversary of its establishment. The rural fields where rice waves rolled in Jiaxing in the past are now the highlands of science and technology innovation where talents gather and kinetic energy is surging. In the past 20 years, the Yangtze River Delta Research Institute has established 1 national key laboratory, 2 provincial key laboratories, 3 provincial engineering centers, 5 research institutes, and more than 80 research centers. It has established a national international science and technology cooperation base, a national science and technology enterprise incubator, and a national overseas talent offshore innovation and entrepreneurship base. More than 800 overseas high-level talents have been introduced and trained, and more than 1,000 technology enterprises have been invested in incubation. Among them, 75 have been successfully listed. The output value of equity-owned enterprises in 2022 is about 420 billion yuan…

　　Looking to the future, Huang Kaisheng said that the Yangtze River Delta Research Institute will further grasp the law of innovation, consolidate the elements of innovation from all parties, explore a new national system, face industrial needs, accelerate the transformation of scientific and technological achievements, and build a new innovation carrier with advanced level as soon as possible, so as to make greater contributions to promoting the construction of the regional innovation system.

　　Application-oriented optimization of scientific and technological resource allocation

　　During the 2022 Olympic Winter Games in Beijing, a video of foreign athletes introducing the smart beds equipped in the Winter Olympic Village exploded on social media and received hundreds of millions of views.

　　This smart bed can not only adjust different forms such as sleeping and sitting positions through the remote control, but also turn on the massage mode to help athletes release competition pressure and improve sleep quality.

　　The manufacturer of this smart bed can become the official supplier of Beijing 2022 Olympic Winter Games, thanks to a "two-way rush" between the Yangtze River Delta Research Institute and the manufacturer Qisheng Technology.

　　By chance, Yang Xiangdong, vice president of the Yangtze River Delta Research Institute, who is engaged in intelligent manufacturing research, learned that Qisheng Technology is developing a smart bed with sensing capabilities, but due to the limited R & D strength of the enterprise, progress has been sluggish.

　　"Only by meeting the actual needs of enterprises can innovation be valuable." Yang Xiangdong told reporters that the development pain point of Qisheng Technology is precisely the starting point of innovation of the Yangtze River Delta Research Institute. After Qisheng Technology asked questions, the Yangtze River Delta Research Institute, together with the Department of Mechanical Engineering of Tsinghua University, worked in depth with enterprises to increase application research and development around specific application scenarios, and implemented a number of scientific research achievements such as intelligent sensors and big data analytics technology. Finally, this smart bed was created, opening up a new track for long-cycle innovation for enterprise development.

　　How can scientific research be more closely integrated with the market? Since its establishment 20 years ago, the Yangtze River Delta Research Institute has encouraged the development of scientific research projects in the market, emphasizing that innovation should be guided by application and industrialization.

　　"Scientific research results are either on the shelves or on the shelves." A line of words on the wall of the office building highlights the unique innovation concept of the Yangtze River Delta Research Institute, which is also the goal it has always pursued during the 20-year construction of new innovation carriers.

　　- Link innovation resources to effectively connect supply and demand.

　　 　What are the achievements of scientific research institutions? What resources do enterprises need? This is the prerequisite for the smooth transformation of innovation achievements. In reality, on the one hand, some scientific researchers do not know what the market needs; on the other hand, a large number of innovation needs in the industrial field cannot be met.

　　To make scientific research better serve economic development, it is necessary to break this information asymmetry and make the connection between innovation supply and market demand more effective.

　　Flexible electronics, as a disruptive science and technology generated by the high degree of cross-integration of disciplines, is an important strategic opportunity for our country’s independent innovation to lead the future industrial development. In 2016, Professor Feng Xue of the School of Aerospace and Aviation of Tsinghua University, who has made many achievements in the field of flexible electronics technology, had the idea of applying the cutting-edge technology of flexible electronics to the industry. After learning about this situation, the Yangtze River Delta Research Institute actively gave full play to the advantages of resource integration, guided by major national needs, and intensively connected with local government departments, university scientific research management institutions, and social and private capital forces to find investment, build platforms, and solve problems for the project team, and smoothly promoted the landing of Zhejiang Tsinghua Flexible Electronics Technology Research Institute in Jiaxing

　　From a small research group to a flexible electronics professional team of more than 180 people, from scratch to an approved state key laboratory, Zhejiang Tsinghua Flexible Electronics Technology Research Institute has achieved a number of landmark achievements in the fields of life and health, aerospace, and major industrial equipment testing. It has led the demonstration in serving major national strategies, Zhejiang’s economic development, and school discipline construction.

　　"The original intention of the establishment of the Yangtze River Delta Research Institute is to promote the education and scientific research of Tsinghua University and the comprehensive development of science and technology, economy and society in Zhejiang Province and the Yangtze River Delta." Huang Kaisheng said that in order to effectively link resources, the Yangtze River Delta Research Institute has used its own advantages to introduce scientific and technological resources from the establishment of Tsinghua University, and has successively built high-end scientific research platforms such as the State Key Laboratory of Flexible Electronics, the Center for Advanced Model Animals, and the Chinese Population Tumor Sample Database in Zhejiang.

　　On the other hand, the Yangtze River Delta Research Institute makes good use of its own brand resources, and overseas "Taobao" holds more than 100 talent activities such as project roadshows, policy consultation, and "capital and intelligence" docking every year, which has connected a large number of high-quality talents and projects to the local area.

　　- Horizontal development, allowing innovation capabilities to serve the market accurately.

　　Compared with vertical projects approved by higher-level science and technology departments or institutions, horizontal projects formulated by enterprises or research institutes based on the technical difficulties existing in the actual production process place more emphasis on the application value of scientific research results.

　　Over the years, the Yangtze River Delta Research Institute has focused on life and health, new materials, advanced manufacturing, integrated circuits, etc., highlighting "horizontal technology development", accurately matching innovation resources according to the technical difficulties existing in the actual production process of enterprises, narrowing the distance between scientific research and industry, and enabling innovation capabilities to accurately serve the needs of enterprises.

　　Data show that the Yangtze River Delta Research Institute horizontal contract value accounted for 80% of the total contract value, the horizontal contract amount of more than 1 million yuan accounted for 46% of the horizontal contract amount, the annual commitment of enterprises and institutions horizontal contracts over 100, patent authorization over 100, the total amount of scientific research funding exceeded 400 million yuan.

　　Experts said that enterprises are based on market demand and problem orientation, and put forward key core technology needs, which need to be "interpreted" by the transformation link to lead scientific research projects and achieve innovative breakthroughs. As a new innovation carrier of self-support and enterprise management, the Yangtze River Delta Research Institute has turned the natural ground to industrial needs from the top-level design, built a bridge between scientific research and industry through horizontal topics, and promoted the development of disciplines with practical needs, forming a market-oriented closed-loop ecosystem of scientific and technological innovation.

　　- Deep binding, scientific research institutions and enterprises grow together.

　　Focusing on the transformation of scientific and technological achievements, the Yangtze River Delta Research Institute not only provides technical cooperation services for enterprises, but also helps enterprises transform their innovative ideas and enhance their own scientific and technological innovation capabilities.

　　"At first, companies just wanted to find a technical team to develop smart beds, but in the process of cooperation with Qisheng Technology, the Yangtze River Delta Research Institute proposed the development direction of using smart bed data to develop health management services," Yang Xiangdong said.

　　In order to achieve this transformation, the Yangtze River Delta Research Institute has partnered with the Department of Mechanical Engineering of Tsinghua University and Qisheng Technology in depth. In terms of innovation chain, the Department of Mechanical Engineering of Tsinghua University is responsible for providing basic theoretical support and development direction planning for key technologies of health big data, that is, completing the original innovation of "from 0 to 1"; in the transformation chain, the Intelligent Equipment Technology Research Center of the Yangtze River Delta Research Institute is responsible for forward-looking key technology and innovative product research, that is, completing the application transformation of "from 1 to 10"; in the industrial chain stage, the Yangtze River Delta Research Institute and Qisheng Technology jointly established Zhe************* Data Service Co., Ltd., which is responsible for transforming the original samples into products of stable quality and mass production, and establishing a health management service system to realize the cross-border transformation of enterprises. Qisheng Technology is responsible for making products into commodities that meet the needs of sales and entering the market circulation, and completing the monetization process of "from 10 to 100".

　　"We should not only hand over the technology to the enterprise, but also provide the enterprise with relevant concepts and future application scenarios and implementation paths of the concept." Yang Xiangdong told reporters that Zhe************* Data Service Co., Ltd. is mainly responsible for the application transformation of samples and the analysis and processing of user usage data, providing support for the direction of technological innovation. Through this data service company, the Yangtze River Delta Research Institute has helped Qisheng Technology achieve a leap from a traditional bedding manufacturer to a health management service provider.

　　"The’Qisheng model ‘is’with the head of Tsinghua University and the feet of entrepreneurs’." Yang Xiangdong said that for a long time, the Yangtze River Delta Research Institute has taken the application needs of enterprises as the starting point, played the advantages of its own innovation elements, and served as both a think tank and a promoter. In-depth cooperation with enterprises has filled the "last mile" between scientific research and industrial application.

Zhejiang Tsinghua Institute of Flexible Electronics Technology Flexible Integrated Device Manufacturing Pilot Line (photo taken in June 2022). Photo courtesy of Zhejiang Tsinghua Yangtze River Delta Research Institute

　　All factors empower the transformation of scientific and technological achievements

　　From scientific and technological research and development to product production is a worldwide problem. From a practical point of view, this process generally consists of four stages: basic research, forward-looking technology research, key technology development and industrial product development. Basic research is often undertaken by universities and research institutes, while industrial product development is generally undertaken by enterprises. The forward-looking technology research stage, as well as the key technology development, integration and system demonstration stage between these involve complex elements and required resources, and it is difficult for universities, research institutes and enterprises to be competent. The government, considering efficiency, management and fair competition, is not suitable for direct responsibility.

　　Feng Yecheng, vice president of the Yangtze River Delta Research Institute, said that as a new type of innovation carrier, the Yangtze River Delta Research Institute has precisely played the role of "bridge" and "commando" from basic research in universities to product development in enterprises, completing the transformation work of "enterprises want to do it but can’t do it, venture capital wants to invest but can’t dare to invest, and the government wants to do it but can’t do it."

　　After years of practice, the Yangtze River Delta Research Institute has successfully explored a set of unique "government-industry-university-research financial application" Beidou seven-star model, which corresponds to seven major innovation elements in the whole chain of industry-university-research cooperation, including government, industry, universities, scientific research, finance, technology intermediaries, and market applications. The core of this model is the whole-process intervention of the Yangtze River Delta Research Institute, which comprehensively coordinates various elements and resources to help the successful transformation of innovation achievements.

　　- From offshore incubation to international cooperation, improve the success rate of talent recruitment.

　　Through the introduction of talents, it is a common practice in many places to achieve the transformation of results. But overcoming the "acclimatization" in the process of talent introduction is a major difficulty.

　　In the past 20 years, the Yangtze River Delta Research Institute has explored the "offshore incubation + soil transplantation" model in the process of helping localities introduce overseas talents, which has effectively improved the probability of overseas talents successfully landing.

　　In March 2010, the Yangtze River Delta Research Institute established an innovation and entrepreneurship base overseas, becoming the first international technology transfer base in Zhejiang Province to "go global". Since then, the Yangtze River Delta Research Institute has established 2 innovation centers and 9 offshore incubators in many overseas countries.

　　Li Yuanyuan, director of the International Cooperation Department of the Yangtze River Delta Research Institute, introduced that through overseas offshore incubators, the Yangtze River Delta Research Institute can connect with suitable high-tech projects, enterprises, and talents, and select potential and high success index entry bases for observation and review. First, the local incubation is carried out, and then the domestic introduction is more mature.

　　Not only that, in the process of introduction, the Yangtze River Delta Research Institute also focuses on the overall packaging and introduction of talents together with their teams, projects, technologies and other innovative elements, which is the so-called "transplantation with soil".

　　Li Yuanyuan mentioned that means such as offshore incubation and "transplantation with soil" not only help to reduce the "acclimatization" in the process of talent flow, but also help to reduce the running-in time of talents and teams, and promote the smooth transformation of scientific and technological achievements.

　　At present, the Yangtze River Delta Research Institute has 406 incubation projects and more than 100 "soil transplantation" projects, forming a pattern of "incubation overseas and transformation in Zhejiang". It has also carried out scientific and technological cooperation with more than 30 well-known overseas scientific research institutions and leading enterprises, and carried out global "listing".

　　- "Investment + Incubation", the whole process cares for the growth of the enterprise.

　　The transformation of scientific research achievements from the innovation chain to the industrial chain requires the process of achievement formation, evaluation, testing, pilot test, small-scale deployment, and large-scale production. In response to many "long-term difficulties" encountered in the transformation of early scientific and technological achievements, the Yangtze River Delta Research Institute supports the growth of enterprises through the whole process of "investment + incubation".

　　In terms of investment, the Yangtze River Delta Research Institute explores the organization of the capital chain around the innovation chain through capital integration and equity operation, and uses the capital chain to promote the industrial chain.

　　For example, the Yangtze River Delta Research Institute and Shenzhen Innovation Investment Group Co., Ltd. jointly established the Red Soil Fund to explore the investment funds initiated by scientific research institutes; and Zhejiang Industrial Fund Co., Ltd. jointly funded the establishment of science and technology fund of funds to expand the resource integration capacity in the field of science and technology finance.

　　Up to now, the total scale of science and technology innovation funds directly participated in and managed by the Yangtze River Delta Research Institute exceeds 3.50 billion yuan, and the scale of sub-funds exceeds 10 billion yuan. Through the "equity system" model, the Yangtze River Delta Research Institute has successfully introduced a number of supplementary chain, extended chain and domestic replacement projects in sub-sectors such as integrated circuits and photoresists. In the past five years, the incubation projects in the campus alone have paid 1.96 billion yuan to the local government, effectively feeding back the local finance, and the two-way benign nourishment model has been formed by the hospital-local cooperation.

　　Wang Guangnian, deputy secretary of the Party Committee of the Yangtze River Delta Research Institute, said that through the direct investment of its funds to obtain equity, the market-oriented operation has quickly provided start-up funds for technology enterprises, and established equity relations with enterprises, forming an ecosystem of mutual cooperation, resource sharing and complementary advantages. This not only helps technology-based small and medium-sized enterprises get through the difficult stage of entrepreneurship, but also supports the sustainable and stable operation of the market-oriented operation model of the Yangtze River Delta Research Institute.

　　In addition to financial support, the Yangtze River Delta Research Institute also provides a full range of incubation services for enterprises in the early transformation stage.

　　In 2011, Dr. Zhao Zhong, who was studying in the medical school of a well-known overseas university, returned to China to establish Zhejiang Guichuang medical apparatus Co., Ltd. (later renamed "Guichuang Tongqiao") through the recruitment activity "Overseas Students Zhejiang Tour" of the Yangtze River Delta Research Institute, dedicated to the innovation of peripheral and neurovascular intervention and implantation medical apparatus research and development, manufacturing and sales services.

　　In the early stage of entrepreneurship, the Yangtze River Delta Research Institute hired Zhao Zhong as a part-time researcher of the research institute, helped him recruit troops, sent commissioners to "one-on-one" to guide Zhao Zhong’s entrepreneurship, and assisted him in applying for and receiving the title of national talent to obtain certain scientific research funds for technical research; in the "bottleneck period" of enterprise entrepreneurship, the Yangtze River Delta Research Institute coordinated investment institutions to help him raise funds, and assisted the Provincial Department of Science and Technology to establish a project "Provincial Key Enterprise Research Institute of Vascular Medical Apparatus" to provide special project funding support…

　　Today, Guichuang Tongqiao has developed more than 50 high-end medical apparatus with independent intellectual property rights in the field of peripheral and neurovascular intervention to fill the gaps at home and abroad, and will be listed on the Hong Kong Stock Exchange in 2021. Like Guichuang Tongqiao, there are more than 50 companies that have cultivated unicorns or quasi-unicorns, specialized and innovative, and provincial major industrialization projects through the "investment + incubation" model of the Yangtze River Delta Research Institute.

　　- "One hospital, one garden, one fund", chain thinking builds a complete industrial ecology.

　　Not only does it focus on individual innovation projects and enterprises, but the Yangtze River Delta Research Institute also builds an industrial ecosystem in a chain by fully integrating the superior resources of the government, universities, and R & D institutions.

　　"One Hospital" refers to the establishment of professional research institutes relying on the scientific and technological and talent advantages of Tsinghua University and the Yangtze River Delta Research Institute to gather high-end talents for key common technology research; "One Park" refers to the establishment of industrial parks that integrate local industrial and environmental advantages to create gathering space for promoting the industrialization of innovative achievements; "One Fund" refers to the full mobilization of social resources to establish specialized funds to smooth financing channels for raising effective social investment.

　　Through this model, the Yangtze River Delta Research Institute has established professional research institutions such as Advanced Storage Research Institute, Flexible Electronics Research Institute, Wuzhen Laboratory, Xiangfu Laboratory, etc., effectively breaking down the barriers of technology, market, capital, and talent circulation, and promoting a number of leading technologies from the laboratory to the market quickly, forming a good demonstration effect.

　　Taking the Advanced Storage Research Institute as an example, during the construction process, the Yangtze River Delta Research Institute, together with the School of Integrated Circuits, the Department of Computer Science and Technology, and the Department of Automation of Tsinghua University, established an advanced storage research institute, namely "One Institute", to carry out research in key equipment, core operating systems and other fields; in Jiaxing 5G Wisdom Valley, Zhejiang, where the Advanced Storage Research Institute is located, or "One Garden", the upstream and downstream enterprises around the memory chip layout provide industrial chain support for the research institute’s achievements; and then the wholly-owned subsidiary of the Yangtze River Delta Research Institute, Zhejiang Zhejiang Hua Investment Co., Ltd. and local government departments cooperate to establish the "Shanhai Collaboration Fund" to provide support for the industrialization of scientific and technological achievements, namely "One Fund".

　　According to industry analysts, the Yangtze River Delta Research Institute’s market-oriented and industrial demand-oriented industry-university-research full-chain cooperation model fully mobilizes the participation of innovative entities such as enterprises, scientific research institutes and universities, and explores the formation of a government-supported, university-based, application-oriented scientific research work as the foundation, to meet market demand as the foothold, Financial Institution Group and intermediaries fully participate and cooperate to promote the aggregation and participation of innovative elements such as industrial chain, innovation chain, and capital chain, forming a virtuous and circular teaching, scientific research, and industrial integration innovation mechanism.

New energy vehicle manufacturing and welding line at the New Energy Vehicle R & D Center of Zhejiang Tsinghua Yangtze River Delta Research Institute (photo taken in June 2021). Photo courtesy of Zhejiang Tsinghua Yangtze River Delta Research Institute

　　Deploy innovation chains around the industrial chain

　　To enable scientific research and innovation resources to better serve the industry and enable the transformation of innovative achievements, a key measure is to bring scientific research closer to industrial demand and deploy an innovation chain around the industrial chain.

　　In recent years, the Yangtze River Delta Research Institute has deepened innovation and transformation cooperation in key industries and regional characteristic industries, promoted the transformation of innovative achievements into real industrial activities, implemented new growth points and value creation, and enhanced regional innovation capabilities and economic vitality.

　　- "Ten Hundred Thousand Projects" to help enterprises tackle key technologies.

　　In order to strengthen industry-university-research cooperation with central enterprises, industry leaders and scientific research institutes, and better serve enterprises to play the role of "question makers" and "marking people", in recent years, the Yangtze River Delta Research Institute has implemented the "Ten Hundred Thousand Project", planning to carry out strategic cooperation with more than 10 central enterprises, carry out key core technology research with more than 100 local leading enterprises, and provide scientific and technological services to more than 1,000 small and medium-sized enterprises. At present, this project has solved more than 100 core technical problems in the industry, 12 of which have reached the international leading level, and 6 technologies have broken the blockade of foreign technology.

　　For example, the Hydrogen Materials and Engineering Research Center of the Yangtze River Delta Research Institute has joined forces with large central enterprises such as China National Offshore Oil Corporation and China Three Gorges Corporation to carry out core technology research in the fields of large-size ultra-thin alloy bipolar plates and proton exchange membranes. The output of green hydrogen per megawatt-hour has reached the international leading level, and has jointly built hydrogen energy comprehensive utilization demonstration bases with Ordos, Karamay and other places.

　　From a company’s demand, to the development and application of a series of technologies, to the successful listing of a product… In Huang Kaisheng’s opinion, the demand innovation-driven theory and technological innovation, the "Ten Hundred Thousand Projects" reflects the role of enterprises as the main body of innovation, and is also a vivid practice of the Yangtze River Delta Research Institute to build an innovation chain around the industrial chain to serve market demand.

　　"The’Ten Hundred Thousand Thousand Project ‘can further integrate and optimize the advantageous resources of all parties involved in the production, education and research, build a collaborative innovation development system, weave a dense regional innovation network, and integrate science and technology with the economy." Huang Kaisheng said.

　　- "Deep Roots Plan" to empower the construction of county science and technology innovation system.

　　Focusing on the development goals of in-depth participation and service in the construction of regional innovation systems, and promoting the deep integration of science and technology with the local economy, Jiaxing City and the Yangtze River Delta Research Institute have proposed the idea of implementing the "Deep Roots and Institutes Cooperation, Building Innovation Jiaxing Action Plan" (hereinafter referred to as the "Deep Roots Plan"). The Yangtze River Delta Research Institute will give full play to the platform advantages of its own new innovation carrier, focus on the advantageous industries and key industries of each county (city, district), establish a science and technology innovation platform, and create a "1 + N" county-level science and technology innovation service system.

　　Yang Xiangdong said, "’1′ refers to scientific research, ‘N’ refers to a full range of science and technology innovation services. The Yangtze River Delta Research Institute hopes to deeply connect the innovation resources of the Yangtze River Delta Research Institute with industrial innovation through the’Deep Roots Plan ‘, comprehensively empower industrial development, and gradually form a standardized and replicable process for the transformation of innovative achievements."

　　Located in Tongxiang, Jiaxing, Zhejiang, Wuzhen Laboratory (Tongxiang Innovation Center of Yangtze River Delta Research Institute) is a typical example of this.

　　Tongxiang City, an important glass fiber production base in the world. In recent years, Tongxiang has actively created a full-chain development pattern of characteristic new materials represented by high-performance power battery materials, glass fiber and composite materials, differential and high-performance chemical fibers. In 2022, the total output value of Tongxiang’s glass fiber and composite materials industrial cluster exceeded 30 billion yuan.

　　Wang Genliang, vice president of the Yangtze River Delta Research Institute, said that around the development needs of Tongxiang’s leading industries, Wuzhen Laboratory focuses on the direction of cutting-edge materials, builds a R & D innovation system covering the city with a "one-district, multi-park" layout, and promotes the extension of Tongxiang’s cutting-edge materials industry chain, the transformation and upgrading of traditional advantageous industries, the introduction of high-level talents, and the cultivation of local industrial talents.

　　Up to now, Wuzhen Laboratory has accumulated more than 40 transformation and cultivation projects, with a total planned investment of over 2 billion yuan, and an annual output value of over 2.50 billion yuan after delivery. Among them, 31 of the projects that have been landed have been awarded Tongxiang City-level talent projects, and 35 "three new" projects such as new energy, new manufacturing, and new materials have been developed around Tongxiang City, accounting for nearly 90%.

　　Through the "Deep Roots Plan", the Yangtze River Delta Research Institute has cooperated with Jiaxing’s five counties (cities) and two districts to build 11 science and technology innovation platforms and innovation centers, including the Yangtze River Delta (Jiaxing) branch of the China Institute of Standardization and Wuzhen Laboratory. Relying on the platform, it has introduced 6 academicians, applied for 45 national and provincial talents, and attracted more than 150 science and technology innovation projects, forming a global innovation pattern with emphasis and unified coordination with Jiaxing’s counties (cities and districts).

　　From "provincial-school cooperation bridge" to "comprehensive innovation platform", from "science and technology cooperation" to "resource agglomeration", from "deep cultivation Jiaxing" to "radiating the Yangtze River Delta and looking at the world", since its establishment 20 years ago, the Yangtze River Delta Research Institute has always kept in mind the instructions of the supreme leader of the general secretary, facing the national strategy and serving the market demand, with the goal of building a new innovation carrier with advanced level, constantly self-iterating, and making greater contributions to promoting the construction of the regional innovation system.

　　"At a new starting point, the Yangtze River Delta Research Institute will focus on focusing on national strategic needs and stimulating innovation vitality, explore new mechanisms for development, deepen innovation cooperation, and contribute more wisdom to the high-quality development of the Yangtze River Delta," Huang Kaisheng said.

　　??(Outlook, Issue 52, 2023)

With the changes of the times, people’s requirements for the home environment are also constantly escalating. From simple shelter from wind and rain to the pursuit of comfortable living experience, modern people’s expectations for home are no longer satisfied with basic needs. Especially for core appliances such as air conditioners, not only do they have high expectations for their health functions, but also require their high value and complement the home style. In response to this trend, TCL Small Blue Wing P7 Fresh Air Conditioning came into being.

Raise the little blue wings to create an air-conditioned environment for the whole house to breathe healthily

According to the "Chinese Medical Guidelines" survey report on the impact of air-conditioning pollution on indoor air quality and population health, the closed central air-conditioning system lacks sufficient fresh air to supplement. The concentration of indoor pollutants is getting higher and higher, and the long-term use of traditional air conditioners has greatly reduced the humidity and oxygen content of indoor air, causing problems such as room odor, dry mouth, and dizziness.

In response to these problems, the TCL small blue wing P7 fresh air air conditioner has opened the "door of fresh air" in a light and flexible form. Taking the TCL small blue wing P7 fresh air air conditioner cabinet as an example, when the suspended small blue wing is started, it is like the bright moon with water droplets rising in the lake, accompanied by wisps of fresh wind blowing. Compared with traditional air conditioners, the TCL small blue wing P7 fresh air conditioner turns on the fresh air mode, which can realize indoor and outdoor ventilation and ventilation, so that the indoor air humidity can be quickly increased to more than 45%. At the same time, it also strengthens the oxygen content in the air, fully dilutes the dirty air, and truly realizes the discomfort of waking up without odor, dry mouth, and dizziness, providing users with a healthier life experience.

It is also worth mentioning that, after the constant polishing of TCL air-conditioning designers, the design of the "micro-hurricane wheel" brings wind direction, air volume and wind temperature control to the user’s home with natural meaning, allowing users to feel the gentle and professional wind in summer or winter, escorting the health of their families.

"Full Moon Display Control" design makes clean and good air visible

Not only is the opening method full of ceremony, but the TCL small blue wing fresh air conditioner also brings bursts of fresh and clean air.

The product is purified by HEPA filter with quadruple filtration, achieving a PM2.5 purification rate of 95.61%, a formaldehyde purification rate of 94.29%, and a TVOC purification rate of 91.54%. With far higher national standard purification efficiency, it brings users a healthier and more comfortable life.

What’s more impressive is that the product adopts a "full moon display control" design. When the newly upgraded TVOC gas monitoring sensor is awakened, it will light up to display indoor air data. Different lights indicate different air quality and TVOC concentration, allowing users to more conveniently understand the air quality status. In both warm and cold air, it can ensure that the indoor air is fresh and good air can be seen.

Jinghu Mingyue design makes life full of artistic feeling

The breeze blew, and the silver moon gradually emerged from the passing clouds, emitting a silver radiance on the rippling lake. TCL air conditioner designers integrated this beauty into the design of TCL’s small blue wing P7 fresh air conditioner panel, making it look like a sparkling lake. People will feel a sense of harmony with nature, as if they are by the quiet lake, enjoying the breeze and the twinkling of the silver moon.

The design is more than just intention. The TCL air conditioner design team has integrated the inspiration obtained from nature into the design of the TCL small blue wing P7 fresh air air conditioner on-hook. After dozens of debugging and innovation in the panel treatment, the proportion and functional arrangement of the whole machine, it presents a quiet and advanced natural picture. The galaxy airflow pattern brushed texture comes from the galaxy starry sky. On the quiet lake, the stars are accompanied by the bright moon. With the movement of the stars, a beautiful star track is formed. In order to leave this beautiful scene, we will replicate the star track on the air conditioner panel and become a beautiful picture scroll for decorating the home environment.

In today’s home appliance market, air conditioners have become an indispensable device for every household. A good air conditioner should not only have excellent cooling and heating performance, but also be able to bring health, intelligence and aesthetic enjoyment to users. TCL Small Blue Wing P7 Fresh Air Conditioning is such an excellent product that fully meets user requests. It not only has powerful functions and experience, but also makes users feel comfortable and happy during use through user-friendly design and aesthetic concepts.

　　Download the Shouqi car-hailing APP to make an appointment, which can carry wheelchair passengers. It is expected to reach 300 vehicles by the end of the year

　　The elderly, pregnant women, and people with limited mobility have new options for travel. Yesterday, the first batch of more than 60 official multi-function online car-hailing vehicles in this city was officially launched. The biggest highlight is that they can carry wheelchair passengers. Citizens only need to download the Shouqi car-hailing APP to book a car. The Beijing Morning Post reporter learned that it is expected that by the end of the year, the city’s multi-function online car-hailing will reach 300 vehicles.

　　Equipped with automatic lifting platform

　　Yesterday, a brand-new multi-functional online car was officially unveiled in the Shouqi Building. The Beijing Morning Post reporter noticed that the appearance of the multi-functional online car is very similar to that of a commercial car, but the difference is that the multi-functional online car opens the trunk and has an automatic lifting platform (see picture).

　　According to the relevant person in charge of Shouqi car-hailing, in addition to incorporating rich technology and fashionable styling elements in the appearance and interior, the multi-function vehicle is also carefully designed in terms of configuration, and the rich humanized intelligent equipment will bring more convenient and humanistic driving experience to people with limited mobility. The person in charge said that the car space is more spacious than ordinary online car-hailing, can seat 7 people, has a wrapping cabin, and the third row of seats in the car box has variable functions. At the same time, the car is equipped with an automatic lifting device for passengers who use wheelchairs to get on the bus directly, without folding the wheelchair. Moreover, in addition to seat belts and armrests suitable for wheelchair passengers, after passengers get on the bus, the two wheels of the wheelchair will be effectively fixed to ensure the safety of passengers. " The above operations can be easily completed by only one driver. "The person in charge said that passengers using wheelchairs are located in the third row of the car after getting on the bus, which does not affect the comfort of passengers in the first two rows of the car at all. When not loading wheelchairs, the third row of folding seats can also be lowered to ensure the normal loading of passengers in the third row.

　　Door-to-door service available

　　Beijing Morning Post reporter learned that multi-purpose vehicle drivers have undergone advance training, including equipment operation, maintenance, cleaning, emergency treatment, as well as a series of detailed service training, such as serving elderly passengers can not be too hasty, touch the limb can not be too hard, the elderly and other special passengers suddenly feel unwell when riding What should I do? The reporter roughly calculated yesterday and found that under normal circumstances, it takes about 2 minutes from the landing of the automatic lifting platform to the passenger getting on the bus, completing the wheelchair fixation, and fastening the seat belt.

　　In addition, it is worth noting that the multifunctional network ride-hailing driver provides a door-to-door service. When making an appointment, passengers can explain their basic situation and whether they need the company to provide wheelchairs.

　　Prices are on par with commercial vehicles

　　Previously, the Beijing Morning News has also repeatedly reported and paid attention to the problem of travel difficulties for special groups such as wheelchair people. "Sometimes the driver reaches for a taxi and sees us in a wheelchair. It clearly shows that the car is empty but he will not stop because he thinks it is troublesome for me." At that time, a wheelchair girl interviewed said so.

　　The multi-function online car-hailing launched by Shouqi Car-hailing will solve this problem. Last night, a reporter from the Beijing Morning News logged in to the Shouqi Car-hailing APP and found that the "multi-function vehicle" option had appeared in the APP and could be reserved at any time. Passengers only need to download the Shouqi Car-hailing APP to make an appointment. "We still encourage reservations for multi-function vehicles, because there are currently limited vehicles, and instant orders may not be available immediately." The relevant person in charge of Shouqi Car-hailing said. Such a thoughtful service, is the price expensive? The Beijing Morning News reporter learned that at present, the multi-function online car-hailing pricing is the same as that of commercial vehicles, that is, 4.5 yuan per kilometer and time, 0.7 yuan per minute during off-peak hours, and 1.5 yuan per minute during peak hours.

　　It will be expanded to 300 vehicles by the end of the year

　　At present, the multi-function vehicle is still in the practice run period, yesterday the first batch of 60 vehicles in the city on the road practice run.

　　According to the plan, more than 300 multi-function vehicles will be on the road in Beijing by the end of the year. At the same time, some cities across the country will also launch them one after another. It is expected that there will be about 500 multi-function online car-hailing vehicles nationwide by the end of the year.

　　Regarding the launch of multi-functional network ride-hailing, transportation expert Xu Kangming said that a city’s transportation system should not only focus on the construction of tall facilities, but should also focus on providing diverse transportation modes for different groups of people, and more importantly, it can provide excellent service guarantees for special groups, the elderly, children, and low-income groups.

　　Beijing Morning Post reporter, co-photo by Cao Jing Ruiwen

　　■ Related news

　　Accessible taxis have been scrapped

　　Beijing Morning News (reporter, Cao Jingrui) Multifunctional network about the car on the line, how about the traditional barrier-free taxi? Yesterday, the Beijing Morning News reporter learned from the transportation department that the barrier-free taxi introduced before the 2008 Beijing Olympic Games has reached the end of its life and will no longer carry passengers on the road.

　　Accessible taxis first appeared in May 2008, when the city’s fleet of 70 vehicles was built to meet the needs of mobility-impaired people and the 2008 Olympic Games in Beijing. At that time, the first batch of accessible taxis was rich in models, including British, Quanshun, Jinbei and Santana. Of these, 40 were wheelchair-accessible and 30 were modified vehicles, that is, rotating seats.

　　These accessible taxis are generally operated by telephone reservation, two hours in advance in urban areas and one day in advance in suburban counties, to serve people with special travel needs. According to previous statistics from the transportation department, since the Beijing Olympic and Paralympic Games, barrier-free taxis have provided services to passengers with special social needs tens of thousands of times.

　　However, in practice, it is difficult for passengers to see accessible taxis on the road. It is reported that the main reason is that the car has high fuel consumption, the taxi driver loses a lot of money, and the operation is difficult. In addition, due to the limited number, sometimes even if you use the phone to make an appointment, you have to try your luck to get a accessible taxi.

　　The scrapping period of taxis in this city is 8 years. Therefore, the barrier-free taxis introduced before the 2008 Beijing Olympic Games have reached the end of their life and will no longer carry passengers on the road.

　　In the past six months, Meituan has rebuilt its offensive and defensive systems, and has also entered a new narrative stage: its core local business has achieved steady development, and at the same time, the synergy effect between various businesses has begun to emerge, driving the first quarter’s performance.

　　As more traffic players enter the local life field, Meituan is also constantly breaking through and seeking new breakthrough points. This quarter, Meituan went deep into the industry value chain, focusing more on building long-term competitiveness and improving user experience rather than market share while promoting the development of merchants. Behind this, Meituan is constantly improving supply and iterating products to meet consumers’ demand for product diversity, high quality and high cost performance.

　　With the adjustment of the organizational structure, Meituan has been optimized in terms of quality service, operational efficiency, and reshaping price power, which has also allowed Meituan to achieve good results in the first quarter. On June 6, Meituan released its first-quarter financial report, revenue was 73.28 billion, an increase of 25% year-on-year. The core local business contributed 54.63 billion revenue, an increase of 27.4% year-on-year, accounting for 74.5% of total revenue.

　　Revenue and profit both grew, implementing the "retail + technology" strategy

　　At a time when the competition in the local life track was becoming more intense, Meituan, who participated in the battle, walked more calmly in this quarter. Overall, Meituan achieved solid growth and handed over a financial report of both revenue and profit growth.

　　From the surface, Meituan seized the opportunity of consumption recovery in 2024, effectively grasping the rebound of the industry on the basis of the continuous and steady growth of China’s local commercial industry. But a closer look at the reasons behind it shows that the first quarter is a low season, and theoretically the Spring Festival holiday will reduce transactions, but the financial report data shows that Meituan’s stability in the basic market can cope with the cyclical fluctuations caused by seasonal consumer demand and reduce the impact on performance.

　　Data show that in the first quarter of 2024, Meituan’s total revenue increased by 25% year-on-year to RMB 73.30 billion. Adjusted net profit increased by 36.4% year-on-year to RMB 7.50 billion. Under the situation of double growth in revenue and profit, both beat market expectations, which also shows that Meituan’s basic market remains solid.

　　In terms of user scale and merchant scale, Meituan has accelerated growth for four consecutive quarters. In the first quarter, Meituan’s platform users and merchants both accelerated growth and hit a record high. Driven by this, the annual transaction user transaction frequency (ATU) has also steadily increased to more than 50 times, and high-frequency transactions also mean that users’ stickiness to Meituan has gradually strengthened.

　　In the first quarter, Meituan continued to focus on the "Retail + Technology" strategy, investing 5 billion yuan to deeply cultivate the Chinese consumer market and local service fields, and continued to promote the efficiency of the retail industry through technological innovation.

　　In fact, the second half of the Internet should be driven not only by user requests, but also by core technologies. In order to build a user-centric moat, Meituan has been continuously exploring in the field of technology since the announcement of the "Retail + Technology" strategy in 2021. Whether it is in hardware, software or AI exploration, it shows Meituan’s determination to improve operational efficiency and optimize user experience.

　　"As a beneficiary of the growth of the industry, Meituan will continue to firmly fulfill the mission of’helping everyone eat better and live better ‘, actively lead the digital transformation and upgrading of the retail industry, and believe that in the future, there will be more synergy effects between various businesses, and continue to create greater value for all industry participants."

　　Core local business seeks innovation while maintaining stability, and business synergies amplify the effect

　　Driven by digitalization, Meituan’s core local business revenue increased by 27% year-on-year to 54.60 billion yuan, a figure that not only broke a historical record, but also demonstrated the strength of Meituan’s core moat.

　　In this wave of growth, Meituan’s takeaway business has contributed to it, continuing to maintain high-quality growth. Annual active users have increased to nearly 500 million, and the transaction frequency of medium and high-frequency users has further increased year-on-year. This huge user base has provided more impetus for Meituan, and the number of instant delivery orders on the platform has increased by 28% year-on-year to 5.46 billion in the quarter.

　　It is worth noting that the concept of "everything at home" that can be bought in anything has been continuously proven in Meituan’s performance in recent quarters. Under the rapid development, more and more food delivery users have been converted into Meituan flash sale users. In the first quarter, Meituan flash sale had an average daily order volume of 8.40 million, and the number of annual active users and transaction frequency achieved a high year-on-year growth.

　　In addition, in the first quarter, offline consumer demand continued to be strong, and Meituan’s wine and hospitality business also achieved solid growth. GTV grew by more than 60% year-on-year, and the number of annual transaction users increased by more than 37% year-on-year. The number of transaction users, merchants, and annual active merchants all hit record highs.

　　Behind the solid development of core local business is a series of adjustments made by Meituan at the beginning of this year. For example, one core adjustment is that the in-store and in-home business are no longer distinct and belong to the core local business sector. Wang Puzhong, senior vice-president of Meituan, is responsible for it.

　　Similar adjustments have promoted the synergy effect between various businesses. Taking the close bundling of home-to-home and in-store businesses as an example, diverting the huge traffic of home-to-home high frequency and high stickiness to the in-store business can motivate users to use the in-store wine and hotel business more frequently. From mid-May, Meituan membership benefits have been further expanded, expanding from the previous retail to in-store, hotel and travel businesses.

　　This means that users can be effectively promoted to achieve more cross-consumption, promoting the conversion of users from one business to another.

　　This program is an upgrade and innovation based on the instant delivery membership program that Meituan has accumulated over the past few years. Through the expansion of membership rights, Meituan will also strengthen cooperation with merchants in order to integrate and provide more products and services, including a large number of discounts. It is foreseeable that Meituan will improve future revenue growth and profitability through more synergy effects.

　　Mr. Wang said that all core local business departments would work together in this direction in the future to explore new approaches and create synergies. But he also stressed that "it is too early to talk about these". Meituan was still in the process of restructuring its organisation to better support and integrate core local business sectors, he said.

　　In the second half of local life, cost-effectiveness is a key word

　　According to iResearch data, the size of the local living market is expected to grow to 35.30 trillion yuan in 2025. QuestMobile report shows that the local living comprehensive service industry has a network penetration rate of 38.4% in April 2023. Overall, the local living market is a relatively high-frequency and stable consumption scene, and it is one of the few tracks where there is still a large growth space.

　　Looking around, local life has become a battleground for Internet Tech Giants. At a time when the competition in the local life track is heating up, multiple platforms have entered the local life track strongly. It is not difficult to find that in the second half of the Internet, many platforms have begun to use content as the carrier and low prices as the driving force, trying to break through in the track.

　　As a technology retail enterprise rooted in the local consumer sector, Meituan also responds to the evolution of consumer demand, actively adjusts business strategies, continuously iterates, improves products, increases marketing and supply, and provides consumers with more cost-effective choices. Layout around low-cost takeaway group buying is the direction Meituan has found after hundreds of battles. From the financial report, this area includes "good meal", "god hot" and "brand satellite store".

　　From 2020, Meituan began to pilot the business of Pin Haofan, which involves multiple people buying low-priced takeaway food. Originally positioned as a low-priced takeaway product for the lower-tier market, Pin Haofan has now entered most markets in the country, including first- and second-tier cities. By the first quarter of this year, the peak daily order volume of "Pin Haofan" reached a new high.

　　"God Snatch" was hatched by Meituan from the home scene, and penetrated low prices into all Meituan order scenes in the form of coupons in the live stream and at the independent entrance. It strengthens marketing solutions for merchants, and also conducts marketing activities on holidays to further stimulate consumer demand, thereby helping merchants acquire customers more efficiently.

　　In addition, Meituan launched a "brand satellite store" for well-known chain restaurant brands. In this model, merchants do not provide dine-in food, but only provide high-quality and cost-effective food delivery services, allowing merchants to operate at a more streamlined cost and provide consumers with lower prices under the premise of ensuring homogeneity. In the first quarter, Meituan brand satellite stores launched a 10,000-store rebate plan to help merchants and further enrich high-quality supply. As of the end of May this year, 45 brands have opened more than 560 brand satellite stores.

　　While seizing market opportunities, Meituan also actively innovates marketing methods to meet the diverse needs of consumers. Holiday consumption, family dinners, etc. have become the focus of the following scenarios. Through innovative means such as live broadcast and () joint promotion, Meituan not only meets the needs of local residents, but also covers the needs of tourists and returnees to find local stores and discounts, further deepening consumers’ mentality for Meituan to provide cost-effective supplies.

　　At present, "low price" has become the main theme of the Internet. In this context, Meituan’s excellent report card in the first quarter is not accidental, but the inevitable result of "retail + technology" long-term deep cultivation of the local life service market, insisting on user request-oriented, low price-oriented, and continuous integration of scenarios for innovation. In the future, Meituan will explore how to achieve better business synergy effect when expanding its basic market competitive advantage, which will also bring more imagination to Meituan.

　　There are many brands called a certain rice in the market, so many that consumers are confused. They all have a common gene: Xiaomi. Professionally speaking, they are all enterprises in the Xiaomi ecological chain.

　　Among them, Jiangsu Zimi Electronic Technology Co., Ltd., known as the first brother of the ecological chain, is the first ecological chain company under Xiaomi. It was established in May 2012 and has been in existence for 9 years.

　　Before the 2021 Vision Content Ecology Conference, Liu Xiaoxia, brand director of ZiMi, accepted our interview. We started chatting about ZiMi’s name.

　　Just by looking at the name, it is difficult for consumers to judge its product attributes from the word "purple rice", and some even compare it to the agricultural product purple rice sold in supermarkets. Why is it called purple rice? Liu Xiaoxia said: "The enterprises in the Xiaomi ecological chain all have the word’rice ‘, which is the brand gene. Because we are in Nanjing, the Purple Mountain in Nanjing has a symbolic meaning and the meaning of purple gas coming from the east, so we chose the word’purple’. The seemingly random choice is actually the original intention of Purple Rice to establish itself in Nanjing. Now Purple Rice is headquartered in Nanjing, and its production lines are all over the Yangtze River Delta, Pearl River Delta and other high-quality manufacturing areas.

　　Liu Xiaoxia said that Zimi is a brand that really does a good job in products. Xiaomi’s logic is to "find a first-class team to make first-class products". If the team of Zimi can be selected, it must be a first-class team. At the end of 2013, Zimi launched the first Xiaomi mobile power supply, which quickly became a hit in the industry. Sales have soared and exceeded expectations. Data show that in 2014, the power bank produced by Zimi sold more than 10 million units; by the end of 2018, Xiaomi announced that the global cumulative sales of its mobile power supply exceeded 100 million units. These impressive sales data gave Lei Jun the confidence to say at the Xiaomi conference: "There are only two brands of power banks, one is called Xiaomi and the other is called Other".

　　The success of Xiaomi’s power bank has made Zimi stand out in the Xiaomi ecological chain. Zhang Feng, the founder of Zimi, is also a partner of Xiaomi. He once shared the thinking of making a power bank: "When Zhang Xiaolong made WeChat, he didn’t think about making money, he thought about user experience; when Cheng Wei made Didi, he didn’t think about making money, but to solve the pain point of users’ travel difficulties; my concept is that making explosive products does not make money, and super explosive products are even more so."

　　ZiMi, which has successfully "started a business", has also begun to find an independent brand development path. ZiMi not only produces Xiaomi power banks, but also has its own brand products, including mobile power supplies, TWS Bluetooth headphones, Bluetooth speakers, portable routers, rainbow batteries and other products. Domestic mainstream e-commerce platforms such as Taobao Tmall, JD.com, and Xiaomi all sell ZiMi brand products. It is worth mentioning that ZiMi also focuses on launching enterprise group buying business.

　　Purple Rice Electronics was famous for its mobile power supplies, and almost all of its products were synonymous with "high quality + low price". The netizens jokingly said: "Buy whatever you want, buy it with your eyes closed, no problem at all."

　　Purple rice is a representative of domestic products from the Xiaomi ecological chain. Its appearance has completely changed the brand structure of the domestic mobile power market. Big brands have to lower prices, and small brands lose their competitiveness and leave the market sadly. Liu Xiaoxia believes that the real domestic product should be like Xiaomi, which is a good product that all consumers can afford.

　　(Author: Wang Weifeng)

1905 movie network news On November 10, the movie starring the screenwriter, director, director, and star was announced. In the released closing picture, Jackie Chan caressed the face of his partner in the play, Red Rabbit, reluctantly, and looked at each other affectionately, which was very touching.

In the movie "Dragon Horse Spirit", Jackie Chan and Red Rabbit are partners who depend on each other for life, and they have developed a deep relationship as a result. On the day of the closing, Jackie Chan’s first reaction was to find "Red Rabbit" who accompanied him throughout the filming period. It can be seen in the short closing video released that Jackie Chan and Red Rabbit got along with each other from the beginning of their unfamiliarity, to the running-in during the shooting, and then to the reluctance during the closing.

Jackie Chan kills the most reluctant partner

The special "father-son relationship" continues outside the play

In the movie "Dragon Horse Spirit", Jackie Chan will partner with the steed to perform a special pair of "father and son". The two will not only have light-hearted and humorous comedy scenes, but also have many touching scenes. The exposure of the finishing special shows Jackie Chan’s love for this special partner. When finishing, Jackie Chan not only thought of Chitu for the first time, but also prepared a finishing gift for Chitu, a sentence "Dear, you finished", full of reluctance and blessings.

Jackie Chan once admitted that he was worried that the cooperation with Ma would be difficult before the start of filming, but the performance of Chi Rabbit often brought surprises. The first contact of Chi Rabbit was still a little rebellious. In order to cultivate feelings, Jackie Chan took good care of Chi Rabbit on the set, combing its hair, wiping its face, feeding it, and even sitting together to rest. What kind of opposite scenes will be played in the movie by the "father and son" who are extremely loving outside the movie? It is full of curiosity.

Jackie Chan starred in his true colors, paying tribute to the dragon and tiger martial artist

The whole crew gave Jackie Chan a special gift

The movie "Dragon Horse Spirit" tells a light-hearted and funny self-rescue story of "three people and one horse". The down-and-out Dragon Tiger martial artist Lao Luo (Jackie Chan, played) lives with Love Horse Red Rabbit. Because Red Rabbit is involved in a debt dispute, he is facing the crisis of "father and son separation". In a hurry, Lao Luo seeks help from his daughter Xiaobao (Liu Haocun, played), who has been in misunderstanding for many years, and his boyfriend Naihua (Guo Qilin, played), and the road of self-rescue of "three people and one horse" begins…

Jackie Chan, who has been in the industry for 60 years, will play the role of Dragon and Tiger Martial Artist in the movie. Such a film with surprises and feelings not only has Jackie Chan’s tribute to the Dragon and Tiger Martial Artist brothers, but also contains the respect of the whole drama team for Jackie Chan.

It is reported that after Jackie Chan completed the filming of the last scene, the whole crew sang Jackie Chan’s classic song "Youth Story" in unison. This special finishing gift also touched Jackie Chan. Jackie Chan said: "Thank you for meeting, we will definitely see you again."

(Photo/Liang Xiaoliang) On May 21, French time, director Diao Yinan was interviewed. After "Fireworks in the Day", Diao Yinan’s new film "The Wild Goose Lake" was shortlisted for the main competition of the 72nd Cannes Film Festival. Compared with the previous work, this work is more black and curious, and even adds a lot of magical surreal elements.

On the opening day of the Cannes Film Festival, the famous director Quentin Tarantino also came to join in and shook hands with Diao Yinan, expressing his liking. The film is currently rated 2.7 in the magazine. When it comes to creative inspiration, Diao Yinan said that the story originated from his fantasy related to fugitives, and making it into a movie is to convey a traditional ethic, morality and chivalrous spirit.

Similar to "Fireworks by Day," "The Wild Goose Lake" still cuts from the bottom of the little people, including car theft gangs and swimming girls. Diao Yinan also has his own opinion on why he has been filming the little people. "The little people at the bottom seem to be rejected by morality and law, but in fact they also have very shiny things on their bodies. Often the darker the person, the more they can see the light."

As for the actors, Hu Ge was the lead actor this time, and the female lead was still Gui Lunmei, who had collaborated with "Fireworks in the Day". When it came to the performance of the two actors, Diao Yinan praised them all, "Hu Ge’s performance is remarkable, you have seen this, compared with his previous TV dramas, it has been reborn; Gui Lunmei’s performance this time is more mature and experienced."

Because the main plot is the story of an escaped criminal, 85% of the scenes in the film are night scenes. But Diao Yinan did not let the black night be filled with violence and crime. He extracted some real scenes, and then the things he liked lit up, and the things he didn’t like were destroyed, forming an almost dreamy scene. In the daytime scenes, there are also surreal elements, and the personal preferences of these directors can be found in reality, just to present an absurd sense of contrast.

In less than a week, the major awards of this year’s Cannes Film Festival will be announced. Director Diao Yinan has a smooth and natural view on whether to win the award. For the next film planning, he also said that the film will be released in China in the second half of the year.

"Party" was conceived earlier than "Daylight Fireworks" to convey the traditional moral spirit

Where did the inspiration for The Wild Goose Lake come from?

Diao Yinan: Actually, before "Daylight Fireworks", I came up with it. After I came up with it, I didn’t feel very mature. I was sitting on the sofa listening to a foreign song and fantasizing about being hunted down. I was a fugitive with a bounty. I wanted to run to the beach all the time. A girl I liked in junior high school transferred to this place. When I saw her there, I couldn’t tell her that I was a fugitive. Then she didn’t live well. Finally, I tried to get her to kill me and leave it to her 300,000. At that time, I thought it was a very pretentious story. I probably remembered it and threw it aside.

After filming "Fireworks in the Day", I saw on the news one day that there was an escaped prisoner in the northeast who killed the prison guard and escaped. He hid in the nearby mountains. He was too cold and hungry to run down the mountain and returned to the village. He saw his wanted notice in the small shop and found that he was worth 100,000 yuan. He immediately decided to leave the 100,000 yuan to his aunt, the best person for him. My imagination turned into a news in life. I think it is possible to shoot it less affectionately.

: On the day of the premiere, Quentin also went. Did you communicate with him?

Diao Yinan: I just shook hands, because the scene was quite enthusiastic at the time, and I didn’t bother to communicate. He told another friend of mine that he liked "The Wild Goose Lake" very much.

Many people say that they see a traditional chivalrous spirit in this movie.

Diao Yinan: Yes, such a concept was established at the beginning of the creation, which is a traditional ethics, morality, and a chivalrous spirit.

Why do you want to convey this spirit?

Diao Yinan: Because I think that today’s society is developing very rapidly, and people are gradually forgetting these traditional values. Therefore, I think it is particularly necessary to remind everyone that these things are very important.

The plot focuses on the marginalized, the darker the person, the more light there is

Hu Ge is a member of a car theft gang in the film, and Gui Lunmei is an accompanying swimming girl. Why do you want to cut in from the marginalized crowd to tell a story?

Diao Yinan: Because these little people at the bottom seem to be rejected by morality and law, but in fact they also have very shining things in them. Often the darker people, the more they can see the light. I think these people also have some of the spirits they inspire us. So I think through these characters, through some dramatic weaving, this kind of thing can be more interesting and deeply experienced by the audience.

Have you ever observed in real life groups like Swimming Girl and Car Theft before?

Diao Yinan: Yes, that’s true. Of course, there are many related news, and these things combined with movies are of interest to me.

I heard that the original intention of filming this movie was based on one of your fantasies?

Diao Yinan: In the end, a real news happened, which was a bit similar to the daydream I imagined at the time, and it was very close. Yes, so I think it may be possible to make it into a movie.

Hu Ge shows a rebirth, Guilun magnesium is more mature and experienced

How did you choose Hu Ge, Gui Lunmei, Liao Fan and Wan Qian to star in this movie?

Diao Yinan: The basic principle is to first consider whether their temperament talisman fits the role, and then to choose an actor from some unexpected reverse thinking to consider the use of him. This is a principle for choosing them.

Did you provide the actors with some movies or novels to find their feelings in advance?

Diao Yinan: I think about it, I watched some movies, some movies, including some novels. There are black movies, literary films, Chinese and foreign films, and martial arts films.

Is there any new spark in the cooperation with Guilun Magnesium for the second time?

Diao Yinan: She has become more mature and experienced in acting, and she is also very dedicated and has put a lot of effort into this role.

: I would like to ask, why did you ask Liao Fan to play a police officer again?

Diao Yinan: Because Liao Fan is an old partner, he is actually familiar with cooperation. He understands my requirements and my thoughts in one sentence.

And he also joked yesterday that it felt like the police from "Daylight Fireworks" went to Wuhan to live for a while.

Diao Yinan: Yes.

What do you think of Hu Ge’s performance?

Diao Yinan: Hu Ge’s performance is also very remarkable. You have already seen this. It is a state that has been reborn from his previous TV dramas, and I am also very satisfied with his appearance.

Previously, the actors said at the press conference that they had been in a state of uncertainty on the set and did not know whether they were doing well or not. They felt that the director might have done it on purpose.

Diao Yinan: Yes, maybe that kind of uncertainty is what I want. I don’t want a particularly clear dramatic presentation. It may be better for him to be more ambiguous and vague, but their actions are very clear, and that’s enough.

How do you talk to them at the scene?

Diao Yinan: I don’t talk about drama.

We see a kind of spirit of the ancient warrior in Hu Ge, why do we do this kind of projection on the body?

Diao Yinan: Because the story structure of police and gangster films is usually reminiscent of the action line of martial arts films, so he just shows the time is modern, people are wandering in real life, and then he is a fugitive, and then he will also take us to some corners of the edge of the city, allowing us to see a very different space, a very restrained space, very, for example, you will feel like you are dreaming, entering such a marginal area.

85% of the film is a night scene, with surreal elements based on reality

There are many night scenes in the film, and the colors of the night scenes are very dreamy.

Diao Yinan: Yes, because if he (Zhou Zenong) wants to flee, it will usually be handled at night, because it is unreasonable for him to come out during the day. The night determines the main tone of the movie, and then 80% to 85% of us are night scenes, so those lights and shadows are in small cities in China, or in some suburbs, and we can often see the real scene. We just say that we extract it carefully, and we don’t dare to create it casually. Extract it carefully, and then let the things we like light up, and the things we don’t like disappear, which is enough to form the current dreamy scene.

There is a scene where many people wear fluorescent shoes to dance square, and the visual effect is very magical.

Diao Yinan: There are quite a few young people who dance this kind of dance now, and they are all in some relatively small cities. In big cities and small cities, there will be many people dancing in the square at night. Sometimes these young people are really in groups, and some people will wear flash shoes like this.

: There are many surreal elements in the film, such as entering the circus and the scene in the newspaper. Why was it designed this way?

Diao Yinan: These elements are what I saw when I was a child, for example, or what you will find at any time on the edge of the city today, like those billboards of high-rise buildings. In fact, in many places in China, a particularly modern city landscape suddenly stands up, but when you look closer, it is a fake. It is a propaganda board, but its surroundings are completely different from its environment, so this is very interesting.

Is there any new challenge in making "The Wild Goose Lake" compared to your previous work?

Diao Yinan: In this drama, I wanted my characters to express themselves through action, rather than through too much dialogue or dramatic psychological changes. I tried my best to make them act, because I feel that the sum of a person is the sum of his actions. So only through action can you open up new situations, or only through action can you get out of your predicament.

Future filming is not limited to film noir, and "The Party" will be released in the second half of the year

You seem to have a soft spot for film noir. Can you explain why?

Diao Yinan: The genre of film noir, on the one hand, it will provide you with a very dramatic and good-looking story framework. On the other hand, it has its own understanding of the world. For example, you will realize that behind our seemingly peaceful life, there are also some invisible secrets or some crimes. In fact, the undercurrent of this world is turbulent, and everyone’s heart also hides a dark area that is not known to himself or others. These are the stories, human nature, or the image of his society. It is a very good theme and a very good genre.

: "Daylight Fireworks" is shot in Northeast China, and this time "South Station" is shot in Wuhan. Which other city do you particularly want to shoot?

Diao Yinan: I can’t say this for a while now.

Will you continue to try to make movies with black elements in the future?

Diao Yinan: As long as you are interested in the subject matter, you can try it, and you will not deliberately use a genre to set a story, because we are all telling Chinese stories, first of all because your stories have their soil, they are all from real events or news, or the inspiration of the surrounding life. Therefore, it is first to tell your own story, and then the film noir is the film critics, or the audience. When they come to interpret the film, it is convenient for them to set it up.

Are you planning to go back to your hometown to film a movie?

Diao Yinan: Of course that’s also possible.

When will The Wild Goose Lake be released?

Diao Yinan: It should be the second half of this year.

This article is an exclusive manuscript. It is prohibited to reprint it in any form without authorization, otherwise legal responsibility will be pursued.

Text | Pacific Technology

After Huawei’s Mate 60 series "pre-sale" at the end of August last year, Huawei has repeated this scene again.

On April 18, Huawei’s Pura70 series of mobile phones suddenly went on sale! Huawei’s Pura70 series comes in four versions: Pura70, Pura70 Pro, Pura70 Pro +, and Pura70 Ultra, priced at 5,499 yuan to 10,999 yuan.

The sudden launch of the Mate 60 series last year not only triggered a heated debate among the people, but its sales popularity remained high for a long time, and the Mate 60 was still out of stock until the end of last year. Perhaps because of the huge attention brought by the "sudden attack", Huawei’s Pura 70 series of mobile phones also followed this strategy that violated industry practices.

Huawei has high hopes for this new phone. A few days before the launch, Huawei announced the upgrade of the P series brand to the Pura series, and the Pura70 is the first phone in the series. If the Mate 60 is a sign of Huawei’s return to the 5G smartphone market, then the Pura70 is a weapon for Huawei to attack the city.

Previously, Huawei’s peak in the high-end mobile phone market (priced at ≥ $600) was in the first half of 2020. At that time, Huawei surpassed Apple’s 41% market share with 44%, becoming the first in China’s high-end market. Now, with the hot sale of the Mate 60 series and the launch of the Pura 70 series, Huawei has regained lost ground in the high-end market. Whether it can overtake Apple and regain its former No. 1 will be a key battle.

According to Huawei’s previously announced data, by the end of 2021, Huawei’s P series had shipped more than 100 million units (excluding Huawei’s P60 series), which is an outstanding achievement as a high-end smartphone. Yu Chengdong, executive director of Huawei, CEO of Consumer BG, and chairperson of Smart Car Solutions BU, said that after the Huawei P series is upgraded to "Huawei Pura", the series of mobile phones will continue to adhere to imaging and aesthetic exploration.

For those brands that are weighed down by negative factors, a name change may be a new option to break free from the pressure of public opinion, but for a brand that is already well-known and almost positive, a name change is definitely a big deal, because it may mean that the previously established brand recognition is reset to zero.

But Huawei has been thinking about changing its name for a long time. According to Tianyancha’s intellectual property information, as early as 2019, Huawei applied for the registration of multiple "Pura" and "HUAWEI Pura" trademarks, which are classified as scientific instruments in the international classification. So far, two trademarks have been successfully registered.

In Spanish, "pura" means "pure", which is similar to "pure" in English. It is worth mentioning that Spanish is also the third most spoken language in the world, after Chinese and English. Therefore, some industry analysts say that this name change is likely to be a signal for Huawei to return to overseas markets. With Huawei’s brand influence in China, it should not be difficult to rebuild the Pura brand, especially when its first product, the Pura70 series, still has good product power.

In addition to the name, the most significant change of Huawei Pura70 is obviously the appearance. Its rear camera module adopts a triangular design, which is particularly different from the many ring and rounded square modules. Pura70 is currently the only mainstream mobile phone with a triangular module design. Although the aesthetic may be difficult to achieve unity, the recognition is full.

In addition to the changes in appearance, the internal Pura70 impact system has also been greatly upgraded, including the top version of Pura70 Ultra equipped with a 1-inch outsole 50 million pixel lens, the other two are 50 million pixel macro telephoto lens, 40 million pixel ultra wide-angle lens.

This is also the first time Huawei has adopted a one-inch outsole. In the past few years, due to appearance constraints, Huawei has lagged behind its peers by one or two generations in terms of lens sensors. Now not only has it finally caught up with competitors, but also means that Huawei has returned to normal in the supply chain.

It is worth mentioning that this main camera also uses a telescopic lens design. Its biggest advantage is that it can use the lens to telescopic to change the focal length like many professional cameras. In other words, the Pura70 Ultra may not need algorithms, and can achieve professional camera-like background blurring with this telescopic lens alone. It has to be said that smartphones are getting closer and closer to the camera.

However, the most popular processor of Huawei’s Pura70 series is the same as the Mate 60 series, and the specific model is not disclosed. Some technology bloggers have revealed that it may be a small upgrade of the Kirin 9000S.

In terms of other configurations, the Huawei Pura70 series is also similar to the Mate 60 series, featuring Kunlun glass, two-way satellite communication, and Consonance communication.

In terms of selling price, the prices of different versions of the four products are as follows:

Huawei Pura70:

12GB + 256GB priced at 5499 yuan

12GB + 512GB priced at 5999 yuan

12GB + 1TB priced at 6999 yuan

Huawei Pura70 Pro:

12GB + 256GB priced at 6499 yuan

12GB + 512GB priced at 6999 yuan

12GB + 1TB priced at 7999 yuan

Huawei Pura70 Pro +:

16GB + 512GB priced at 7999 yuan

16GB + 1TB priced at 8999 yuan

Huawei Pura70 Ultra:

16GB + 512GB priced at 9999 yuan

16GB + 1TB priced at 10999 yuan

Compared with Huawei Mate 60 Pro + and iPhone 15 Pro Max, the configuration and functions of Huawei Pura70 Ultra are remarkable, and the hot sale of Mate 60 series last year also proved Huawei’s appeal in the mobile phone market.

Tianfeng Securities analyst Guo Mingping previously predicted that P70 series (Pura70 series) 2024 shipments are expected to achieve significant growth, year-on-year growth may be as high as 230%, reaching 13 million – 15 million.

If the Pura70 series is selling as well as the Mate 60 series, then the first thing it may face is the production capacity problem. Last year, the Mate 60 series was out of stock for a long time after its launch, and its production capacity was long unable to meet market demand. Now that the Pura70 series arrives, Huawei needs to solve this problem first.

A Huawei store salesperson told PConline that the stock of the Pura 70 series is two to three times that of the Mate 60 series, but it is expected that the supply will still be in short supply.

PConline found that as of press time, all four versions of the Pura 70 series have been sold out.

Before the Pura 70 series arrived, the "Big Brother" Mate 60 had already paved the way for it.

Market research firm Counter Puraoint forecasts that in 2024, the global mid-to-low-end mobile phone market of $150-249 (about 1084-1800 yuan) is expected to grow by 11%, while the high-end smartphone market of $600-799 (about 4337 yuan-5776 yuan) will grow by 17%.

Due to limited chips and independent glory, Huawei has been absent in the low-end market for a long time in the past few years. At present, there are only the Enjoy series and the Nova series, but the sales volume is not high. The Nova 12 with the highest number of comments in Huawei’s official mall is also less than 8,000.

Therefore, the high-end market with higher prices has become Huawei’s main battlefield. At present, Huawei’s high-end product lines are mainly Pura70 series, Mate 60 series, folding screen mobile phone Pocket series, Mate Xs series and Mate X5 series. Among them, the best-selling Mate 60 Pro has more than 150,000 comments in Huawei’s official mall.

According to CounterPuraoint Research, in the fourth quarter of 2023, Huawei’s sales volume in China’s smartphone market increased by 71.1%, and its market share increased from 9.5% in the same period last year to 15.2%. The ranking rose from sixth to third.

According to "Wall Street News", as of March 1, the total sales of Huawei Mate 60 series and Mate X5 have exceeded 10 million units. The BCI report also shows that in the fourth quarter of 2023, Huawei’s sales of smartphones over 10,000 yuan in China accounted for 40%.

Previously, Huawei’s peak in the high-end mobile phone market (priced at ≥ $600) was in the first half of 2020. At that time, Huawei surpassed Apple’s 41% market share with 44%, becoming the first in China’s high-end market. Now, with the Mate 60 series selling well and the Pura 70 series on the market, Huawei is making a big comeback. Whether it can overtake Apple and regain its former No. 1 will be a key battle.

In the folding screen market, Huawei is also making great progress. According to the latest report from research firm DSCC, Huawei’s folding screen mobile phone market is expected to grow by 105% year-on-year in the first quarter of this year, and its market share will surpass Samsung for the first time, ranking first in the folding screen mobile phone market.

For today’s Huawei, the main significance of the high-end market is that, although shipments are not as good as the low-end market, a higher average price can greatly enhance Huawei’s profitability and contribute more profits.

According to Huawei’s financial report, in 2023, Huawei achieved global sales revenue of 704.20 billion yuan, an increase of 9.64% year-on-year, of which the end point business achieved sales revenue of 251.50 billion yuan, an increase of 17.3% year-on-year.

It is worth mentioning that the explosion of the Mate 60 series last year also led to the high sales of Huawei Hongmeng Zhixing’s Wenjie M7, and the IPO time between the two was only half a month apart. Now, Wenjie’s new M7 has sold more than 170,000 units in 9 months, with an average monthly sales volume of nearly 20,000 units. But during the same period, the cumulative sales of the brother model Wenjie M5 were only 13,000 units, less than 1/10 of the former.

With the launch of the Pura 70 series, Huawei also seemed to be interested in replicating the strategy of using mobile phones to drive cars. A few days later, on April 23, the new M5 would be released. If it could make certain adjustments in configuration upgrades and prices like the new M7, it would not be impossible to replicate the success of the former.

Huawei mobile phones are back on track, and the direct impact is that the Hongmeng system has more user support.

The Mate 60 went on sale in August last year, and then in early September, Huawei announced the full launch of Hongmeng’s native applications. At this point, Hongmeng began to truly get rid of the "shell" doubts caused by compatibility with Android and move towards "pure blood" Hongmeng.

At present, Huawei has announced that the "Huawei Developer Conference 2024" will be held in June this year, and the HarmonyOS Galaxy Edition will also start the developer beta plan in June, and the commercial version will be released in the fourth quarter.

Previously, Yu Chengdong had said bluntly, "2024 is a crucial year for the original Hongmeng. We must accelerate the development of various Hongmeng native applications and focus on winning the two most difficult battles of technology base and three-party ecology.

It is reported that as of the end of March this year, more than 4,000 applications have joined Hongmeng Ecosystem, covering various fields such as lifestyle e-commerce, travel, finance, social media, information, productivity tools, audio-visual entertainment, and games.

However, this number is still quite different from Android and iOS. According to the data of the national APP technology testing platform, as of the end of May 2023, the number of active APPs in our country’s domestic market has reached 2.61 million. Huawei Hongmeng mobile phone sales are rising, the number of users continues to expand, and the richness of users’ software ecology is also rising. Some niche software still needs more time to adapt.

"A tree cannot make a forest", and Hongmeng ecology needs more Hongmeng mobile phones to develop and grow. Only with more and more users can Hongmeng ecology form a positive cycle and attract more developers to develop Hongmeng applications. Although the Mate 60 series is a hit and the Pura 70 series is quite competitive, the number of users of high-end mobile phones is not as good as that of the low-end market.

But as mentioned above, Huawei’s low-end brand enjoy series and nova series have performed significantly worse than the other two high-end brands in the market in the past two years. Huawei’s mobile phone shipment target in 2024 is 60 million – 70 million units, which is still nearly 4 times behind the 240 million units at the peak in 2019.

Therefore, while maintaining its high-end market position, Huawei may need to consider launching more competitive mid-range and low-end mobile phones, and continue to expand the installed base and user base of the Hongmeng system.

Overall, if the Mate 60 is the prelude to Huawei’s return to the mobile phone market, then the Pura70 is a sign of the full flowering of the software ecosystem after the normalization of Huawei’s supply chain.

At the end of last month, Hu Ge’s frequency of "going crazy" was a bit high, causing many fans to worry about his mental state.

I don’t know if it is due to changes in celestial phenomena or endocrine disorders. First, on August 21, I posted a tweet on Weibo, saying that I would retire from the circle for 5 years to pursue poetry and distance, which caused panic among fans.

Of course, Hu Ge had always had the habit of "going crazy" occasionally, which was understandable. However, just a few days later, Old Hu had another brace. On the night of the 29th, he posted a sloppy selfie on Weibo. This time, the caption was more sincere, calling himself sorry for many people, and also saying that he hoped to "be worthy of this short life".

It had to be said that for a person who had been handsome by him for almost 20 years, it was indeed a little psychological balance, but looking at what he wrote about "try to stay calm" and "short life", it was very worrying. It seemed that this time the matter was not small. Is Hu Ge really going to make some amazing decisions?

But soon, fans and friends refuted the rumors, probably because there was too much pressure to promote the new movie recently, and on the 29th 17 years ago, it was the day Hu Ge was in a car accident. In that car accident, he lost his assistant and friend Zhang Mian, so every day, it is inevitable that his thoughts will surge.

There was probably no problem with such a statement, but after all these years, how could Hu Ge be a star who was controlled by his fans? If he said he wanted to withdraw from the circle, he might actually withdraw. If this happened, I believe there would be countless fans in chaos.

#01

Hero Li Xiaoyao

– What?

As an actor, Hu Ge has always been very good at it. He is a person born for the camera.

When he was in middle school, Hu Ge became a famous local "advertising prince" because of his outstanding appearance.

When he arrived at university, Hu Ge, who was in his freshman year, was called by a friend to interview with a director. At that time, the friend was dubbing a TV series invested by Tangren Film and Television, which won him the opportunity. After meeting Hu Ge, the director soon introduced him to Tangren Film and Television.

In the millennium, Tang Dynasty Film and Television became very popular, and the popular TV series such as "Peerless Double Pride" and "Legend of Heaven and Earth Lotus Lantern" were all written by it. This paved a "shortcut" for Hu Ge to become famous at a young age. Of course, Hu Ge and Tang Dynasty were definitely "mutual achievements".

In 2004, Hu Ge starred in the first TV drama "Dandelion" without a big hit. It wasn’t that Hu Ge couldn’t do it, mainly because in 2004, it happened to be a "big year of idol dramas". At that time, there were big theatrical fires like "Meteor Garden", "Mischief Kiss" and "Midnight Sunshine". Hu Ge was indeed handsome, but surrounded by a lot of fresh meat, it was not difficult to stand out in one go.

Since the idol drama can’t be played, Tangren Film and Television quickly gave Hu Ge another resource. If the fashion doesn’t work, let’s turn to ancient costumes.

But for Hu Ge’s ancient costumes, many people are not optimistic about it. At that time, Hu Ge’s agent took him to a crew to try on the costumes. Hu Ge originally felt that there was little hope, but he did not expect that after arriving at the scene, he tried on a set of ancient costumes.

The boss’s name was Yao Zhuangxian – the father of "Immortal Sword". Many people knew the story behind, and Hu Ge was selected as Li Xiaoyao’s candidate. It was said that when Hu Ge knew that he was going to get the role, he was not excited, but nervous. Afraid of messing up and failing, after all, the people around him had always instilled in him the idea that "you are not suitable for ancient costumes".

However, it turned out that such worries were unnecessary. As soon as "Legend of Immortals and Swords" was broadcast, Hu Ge’s "Brother Xiaoyao" instantly became the youth of a generation.

I still remember chatting about QQ with my puppy love in elementary school, and the other party specially asked me to set my nickname to "Brother Xiaoyao". (Of course, she is "Sister Ling’er") In the group chat in the class, if you don’t know who the hero Li Xiaoyao is, you will definitely call it "Earth Cannon". (We mean bumpkin there)

On the contrary, if you had a stack of Li Xiaoyao’s Immortal Sword stickers, your friends would shine and come over to chat with you. It is said that after the drama came out back then, many people called Hu Ge Li Xiaoyao instead of Hu Ge, and some people didn’t know Hu Ge was called Hu Ge at all, but only Li Xiaoyao.

Later, there was a famous saying called "No Hu Ge, No Immortal Sword".

Hu Ge also instantly became popular all over the country, and the film flew like snowflakes.

He described it as "meeting the right character at the right time." Every time he interviewed, he would feel lucky. Tang people also saw the value of Hu Ge at this moment, and with the successful experience, the next step was to re-enact, so during this time, Hu Ge’s role had two major characteristics –

One is a bit "silly", such as Ning Caichen in "Liaozhai", in the face of Yang Mi’s Nie Xiaoqian’s teasing, just a sentence "You don’t have to do this, I have no idea", always unmoved, clean, and finally moved Nie Xiaoqian enough;

One was quite "Sa". The representative of this kind of character was Yang Liulang in "Young Yang Family General". After a group of fathers and brothers went to the golden beach and died in battle, he resolutely picked up the silver gun of the old Linggong, and the seven sons went to the six sons to return, continuing to write the story of the Yang family general.

Of course, sometimes these two characteristics will be combined. The typical character is Guo Jing in the 08 version of "Archery", who is paired with Ariel Lin. Although he is naive and silly, he can defeat Ouyang Ke to win the hearts of beauties, and finally become a famous generation of heroes.

Many years ago, a Tieba user commented that Hu Ge’s face looked like a handsome young man, but his eyes often revealed an unparalleled tenacity, which was the most suitable for playing some young heroes.

The scenes arranged by the Tang people for Hu Ge were also very similar. At first, they were naive and romantic, and they didn’t understand anything. After some opportunities and adventures, they understood their mission and responsibility, and resolutely took up their responsibilities. All of them were growth stories.

Of course, this kind of character audience looks enjoyable, and it has a good reading experience. Who doesn’t care to watch handsome men fight monsters and upgrade.

However, over time, the characters played by Hu Ge have a tendency to homogenize, and because the role of "Li Xiaoyao" is too deeply rooted in the hearts of the people, no matter who plays it, the audience feels that Hu Ge has the shadow of Li Xiaoyao. When he played "Young General Yang", my sister asked me directly after watching it, how did Li Xiaoyao switch to using a gun.

Such a situation gave Hu Ge a sense of crisis. It happened that at this time, he encountered a serious car accident.

#02

Not by face, by acting

– What?

How tragic was Hu Ge’s car accident? It was said that when it happened, Old Hu was sleeping in the back seat of the car. When he woke up, he was already sitting on the ground, and his mind was blank.

So when the police came to ask him if he could walk by himself, he had to move in the direction of the ambulance while supporting his injured leg. At that time, he thought that if he got close to the ambulance, there would be hope.

Later, when he arrived at the hospital, the doctor gave him more than 100 stitches. During his recovery, Old Hu learned that his assistant and friend Zhang Mian had passed away. Zhang Mian was very tired when he saw Hu Ge, and the last thing he said to Hu Ge was "Change your seat, sit in the back, and have a good sleep."

When Yuan Hong came to see him, he was startled. When he first got injured, he asked the people around him for a mirror, but no one was willing to give it to him. Later, Hu Ge’s luck was good, and his face recovered after surgery, allowing him to go back to work. However, the impact of this car accident was quite serious. Since then, Hu Ge’s ancient costume has always worn bangs to cover the scars on his eyes, which is said to have been written into the contract.

When filming "Condor Shooting", most of the time was spent on patching and polishing his face, looking for the intact left face. Things that were originally smooth suddenly became very troublesome, and then some little girls began to sigh, saying that the brother Xiaoyao was taken away by a car accident and would never come back. This kind of pressure has been slowly accumulating invisibly until the moment of finishing, Hu Ge completely collapsed, everyone was celebrating, and he ran away from the set.

This car accident should be said to have deepened Hu Ge’s desire to "seek change". Under the premise of being moved by his heart, God gave him a special boost. Now he doesn’t want to hone his acting skills or seek a breakthrough, and when will he wait. Later, "Southern Zhou" published a manuscript about Hu Ge, which was called – "I used to rely on face, but now I have to rely on strength". Hu Ge’s career can use this car accident as a watershed.

After finishing the three costume dramas of "Myth", "Xuanyuan Sword" and "Xianjian III", Lao Hu began to "take an unconventional path". He began to take on some period dramas, such as "Shangri-La", "Revolution of 1911" and "The Pretender". Since they all feel that my acting in costume is homogeneous, I will order something else.

The most familiar of these three plays may be "The Pretender". The role of Mingtai played by Lao Hu in it is quite contradictory and torn. Many people have raised their throats when watching this play.

At the same time, he also started to try fashion dramas again, typically "Good Times" and "Hunting Ground", and also made a cameo appearance in "Love Apartment" as a cheap scum. It can be seen that Lao Hu is really trying to broaden the scene and want to give the audience something different. But fashion dramas may really be one of his lifeblood. Every time Hu Ge performs fashion dramas, he always causes a lot of complaints. For example, "Hunting Ground" was scolded a lot in the past, and now Douban has a 5.6 score, barely passing.

If you still play ancient costumes, you have to distinguish it from the past.

When "Langya Ranking" found Hu Ge, he refused. Now he has an instinctive rejection of ancient costumes, but the fans did not give up and tried their best to send the original to Hu Ge. After reading Hu Ge, he realized that Mei Changsu was not like Li Xiaoyao, but more like himself. After going through teenage success, suddenly encountering disaster, he fell to the dust and then returned.

For Hu Ge, this role can only be described in four words – it is natural. It has a sense of brokenness, bears the hatred of the family and the country, hides itself, gives up everything, is patient and tenacious. After playing this role, Lao Hu won four awards in a row: National Drama Festival, Huading, Magnolia and Golden Eagle.

Everything seemed good, but was Hu Ge’s transformation complete?

#03

Hu Ge is very "difficult"

– What?

The answer to this question is debatable.

Although after 2006, Lao Hu has contributed many outstanding characters, here I borrow a comment from a certain movie number, that is – "Hu Ge’s character recognition is actually not clear in recent years." The contrast between these characters he created is always a little bit worse.

What is the "sense of contrast" of a character, take a very typical example – Zhang Yi.

You can compare An Xin in "Hurricane" with Lu Wenzhao in "Embroidery Spring Knife 2". The same character played by Zhang Yi gives people a very different impression. An Xin is tough and sincere and a little weak, while Lu Wenzhao is sinister and cunning and very smooth, but these two characters are played by the same person, and the two temperaments presented have the contrast of ice and fire.

This huge sense of contrast, this distinct character recognition, is actually what Hu Ge has been pursuing. (This can’t be achieved by changing fashion styles)

However, until now, Hu Ge still lacked this.

Over the years, no matter what role Hu Ge played, it was impossible for everyone to "forget Hu Ge and only immerse themselves in the role." The reason for this phenomenon is not only the stereotype of Li Xiaoyao and some of Hu Ge’s early works, but also Hu Ge himself.

On the one hand, Hu Ge’s handsome face is so right that it affects his character shaping; on the other hand, it is Hu Ge’s character. When many people think of Hu Ge, the first thing they think of is humility, elegance, not at all flamboyant, and a very nice person. His 2016 acceptance speech is still called "textbook speech" –

"I didn’t get this award because of how good my acting was. I think it was because I was lucky. I probably knew earlier than more people what an actor should be like."

The formation of this personality is inseparable from Hu Ge’s tutoring. As a child, Hu Ge’s mother was very strict with his requirements. Lao Hu described his childhood as "I will always live under my mother’s gaze."

Hu Ge’s mother was originally a teacher, but when she retired at home due to illness, she focused all her attention on educating Hu Ge. Hu Ge had long planned for his life: to become a doctor or a lawyer, detailed in every step. And the first thing to do is to do well in school. Once, he was beaten up because he didn’t get an 80 score.

This kind of harsh growing environment made Hu Ge accustomed to obedience from an early age. Including the actors he became an adult, it was also the result of obedience.

At that time, Hu Ge’s parents felt that he was too introverted, so they signed him up for the "Little Radiant Star Art Troupe" for more exercise. Hu Ge obediently took the exam, and after the results came out, he stood out from the 30,000 and became a child star. One after another, he was asked to participate in advertising, hosting programs, participating in readings, choruses and plays. But in fact, in the memory of the teachers of the troupe, he has been in the back row.

This kind of growth experience made Hu Ge know how to smooth his own edges and corners, accustomed to suppressing those inappropriate personalities, so he became gentle and humble, which is an advantage in dealing with people, but not in artistic performance. It led to many of Hu Ge’s characters giving people the feeling of "more than elegant, but not enough energy."

Take his performance of "County Party Committee Courtyard" in 2022 as an example. During the visit, Mei Xiaoge, the county party secretary played by Hu Ge, drank a bowl of mutton soup and learned that there were arbitrary charges by the urban management, and then named and criticized the relevant departments at the conference. When hearing the boss say that there are arbitrary charges in the local area, Hu Ge’s expression is like this –

Hands on the waist, thoughtful, with a little doubt in his eyes. After that, at the meeting, he opened fire and trained the relevant responsible parties one by one.

You can’t say there is a problem with such a performance, but there is no harm without comparison. In "In the Name of the People", there happens to be a similar scene, that is, Li Dakang, played by Wu Gang, learned from his sister Xingzhi that the window of the Guangming District Petition Office was too short, which caused the people to stand or sit, and suffered a great crime. When he heard this, Wu Gang’s expression was like this –

He stopped eating, and his eyes were full of doubts and guilt. After being stunned for a long time, he said, "If this is true, see how I deal with them." Li Dakang’s sense of responsibility and personality were all outlined in one action.

This is the character’s "strength". Once you lack strength, it will be difficult to highlight the character’s recognition and personality. It is like blowing up a balloon. You have to inflate the balloon to know what it looks like and how high it can fly.

Many of Hu Ge’s characters had this problem, but many of them had exciting settings. For example, Mingtai and Mei Changsu, these characters had personal entanglements, family feelings, and some personality contradictions. You didn’t have to "blow" them to the full, and they were just as outstanding.

Like the play "County Party Committee Courtyard", the feeling that Hu Ge, Mei Xiaoge, gives people can only be said to be just passable.

This was probably the dilemma that Hu Ge was currently facing. For a person like him who had a strong sense of morality and didn’t like to disappoint, his failure to break through this level might be one of the reasons why he felt "sorry for many people".

At the same time, a group of actors from the same period as him also entered a new realm of acting. Take Wang Kai as an example. When they worked together on "Langya Ranking", Wang Kai was shocked by Hu Ge. Old Hu was surprised and said that Wang Kai was still playing a sissy in "Ugly Girl Invincible" a few years ago.

In short, judging from Old Hu’s crazy behavior of making ugly photos, and the fact that he had been a volunteer all these years and was clamoring to quit the entertainment industry, what was actually hidden behind it was that Old Hu wanted to be different from the past. This was his practice.

However, it is obviously not easy to give people a refreshing feeling. Take Wang Chuanjun, who recently starred in "All-in-One".

When he realized that he couldn’t stay stuck in the role of "Miracle of Sekiya", he decided to stay away from "Love Apartment", refused to participate in the big movie and the fifth season, broke with the crew, and didn’t care about the expectations of fans. At the same time, he was unemployed for nearly a year, had no filming, and had no income. At that time, his mother was suffering from cancer, and the hospitalization and treatment expenses were very expensive. He had to pay the mortgage.

Daring to break with the past and being able to endure it is not enough. If you want to make a successful transformation, you have to be lucky enough. At that time, Wang Chuanjun, who came back to film, happened to participate in the film directed by Wen Muye – "I am not the God of Medicine", in which he played the patient Lu Benefit.

Wang Chuanjun seized the opportunity and performed quite brilliantly. With the blessing of such a film, Wang Chuanjun came out again and bid farewell to "Guan Gu Magical" completely.

The weather, the location, the people, and their own efforts and pursuits are all indispensable.

Is this difficult? Very difficult.

Hu Ge’s transformation would be no less difficult than Wang Chuanjun’s, so his breakdown, madness, and anxiety were understandable to a certain extent. He needed to vent and adjust. If such a "madness" could help Old Hu open the two veins of Ren Du and break through the "ninth form of the Tathagata Divine Palm", then I just want to say –

Old Hu, as crazy as you are, it’s alright.

After the madness is over, it is good to be able to produce good works.

Original title: "Hu Ge announces that he doesn’t want to film in the next five years," and the latest response is confusing. "

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