SAIC International 2024 Overseas Product Workshop was successfully held.

upper/better/previous/a surnameAll departments of Automobile International will sort out and summarize the opinions gained in this meeting, fully consider and apply them in future work, and do a good job in information exchange and accumulation of overseas experience and knowledge.

upper/better/previous/a surnameXu Wenhui, Party Secretary of the Automobile and Passenger Car Company and SAIC R&D Institute, said: To build a global star model, we must first clarify the product positioning and highlight the product highlights, and truly achieve the goal of "selling benefits" to "selling differences" to "selling brands"; Secondly, we should pay attention to the user experience, consider the product demand at home and abroad at the same time, make the product have emotional connection with customers, and increase the user’s stickiness and satisfaction;She hopes that the three parties will continue.Deepen cooperation and exchanges, have the same goals and support each other, and form an efficient and coordinated combat center.

Saic motor stateZhao Aimin, secretary of the International Party Committee and deputy general manager, expressed heartfelt thanks to all the participants on behalf of the team members. He combined several requirements put forward by Chairman Chen Hong at the cadre meeting.I talked about my own experience:

One is accuracy. Product positioning should be accurate and demand transmission should be accurate. More Workshop of this kind should be organized between SAIC International, passenger cars and R&D institutes to deepen exchanges and communication, accurately convey and understand overseas product demand, accurately identify market opportunities, and jointly build star models that meet overseas demand.

The second is less.There are fewer process links and less redundant costs.In order to realize the integration of R&D, passenger cars and SAIC International, the whole business chain from demand research to product design, development and sales should be lean managed. SAIC International will also improve organizational efficiency, optimize business policies, set up a more efficient marketing team and win the "tough battle" of international operation.

The third is fast.Customers should respond quickly and respond quickly with the situation."the martial arts in the world are only fast and unbreakable."In the face of the turbulent changes in the industry, taking user experience as the center is the core of sustainable development. Concentrate all efforts to quickly respond to customers’ needs and firmly grasp the first-Mover advantage in overseas markets. SAIC International will work with the passenger car team to maintain a moderate lead in retail capacity and product spectrum, and ensure the group’s international operation pace to accelerate again.