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　　In the summer when they want to show off their figure, the MMs in the slightly fat world have to complain that they have not lost weight early, and the temperature is high, everyone is unwilling to exercise a lot, and it is difficult to compare the coolness of ice cream and cola, and the action of "losing weight" is far away. Can you only envy those devilish hot bodies? In fact, there is no need, try the most relaxing photo slimming technique of "Meitu Xiuxiu", and there is no pressure to post photos!

　　Meitu Xiuxiu download address:　

　　Let’s take a look at the comparison renderings first:

Figure 1

　　Perfect slimming, there are pictures and truths! And it’s very easy to lose weight like this, hurry up and look down!

　　1. Open the photo to be processed under the software, click the "Face Slimming – Overall Slimming" button under the "Beauty" menu, adjust the slimming degree to 95%, and then click the "Apply" button.

Figure 2

　　2. Click the "Slimming Face Slimming – Partial Slimming" button, adjust the size of the slimming pen, use the slimming pen to slimm the arms, waist and legs of the character, and then click the "Apply" button to easily have a good figure.

Figure 3

　　3. If you follow the first two steps, you have lost weight perfectly. Next, properly beautify the photo tone to make the body more beautiful! Under the "Beautification" menu, select the "Studio-A Bao Color" special effect with 50% transparency, and then choose the 30% "Ice Spirit" special effect.

Figure 4

　　4. Finally, choose 100% "Basic-Sharpening" special effects to make the photos clearer, and you’re done!

Figure 5

　　How about it? Isn’t it amazing that you can have an enviable devil figure in just a few simple steps? Don’t be amazed, MMs, hurry up and try it. In the "Meitu Xiuxiu" software, just enter the "Slimming Face" function of the "Beauty" menu to complete the perfect slimming!

Kaka got married again!

This time, his wife is Brazilian supermodel Carolina, who has been in love for more than two years. Even in her second marriage, Kaka’s state is still young, and she even cried emotionally at the wedding. The bride is wearing a white floor-mopping wedding dress, with exquisite and atmospheric makeup, and a sweet smile throughout the process, looking full of Muse.

The wedding scene brought together 300 invited guests to witness the sacred moment, and the couple danced to the music.

During the wedding, Kaka not only cried emotionally, but also held the supermodel wife tightly in her arms for a long time. The bride also generously wrapped her hands around Kaka’s neck. This scene could only be described as glued together.

Just after the wedding, the bride posted a large number of beautiful pictures on the Internet. The wedding was held on the beach in Itakare. The wedding of the prince and princess was romantic and touching, and the bride and groom were super beautiful.

According to foreign media reports, the Karolina is a famous Brazilian supermodel, this year just 25 years old, and this year 37 years old Kaka difference of 12 years. But even so, can not stop the two sweet love.

Interestingly, the bride’s name was very similar to Kaka’s ex-wife, the former was called Karolina, and the latter was called Caroline. However, this was just a coincidence. Kaka officially broke up with her childhood sweetheart Caroline before falling in love with Caroline.

In 2015, Kaka and his ex-wife Caroline broke up and their marriage of more than nine years came to an end. In August of that year, the two announced their official divorce.

In 2016, Kaka and Karolina met and quickly fell in love.

Just before the new year of 2017, Kaka and his supermodel girlfriend Carolina officially announced their relationship online. The two posted the same photo, admitting that they were dating. The picture shows them sitting by a green lake, hugging and kissing each other, which is simply sweet to others. The new girlfriend has been widely praised by the public for her cheerful personality and sweet smile.

At that time, the foreign media’s press release was unanimous: Kaka has found true love again!

Ever since Kaka and Karolina got together, perhaps under the influence of their girlfriends, they had also become cheerful and happy. None of the couple photos of the two were not full of honey, which could be called a model of showing affection.

Fairy tale love once again played out on Kaka, and in January 2019, Kaka announced his successful marriage proposal online.

It was still an extremely romantic photo, and the background was still sweet and deep kisses. The woman stretched out her palm and showed off a large marriage proposal diamond ring. The palm of her hand read "I agree!", and Kaka wrote: "You made me the happiest man in the world. I promise to marry you home and make you the happiest woman in the world."

Just today, the happy news of Kaka’s remarriage spread all over the world, and many die-hard football fans were very happy and celebrated for him to find true love. After all, at the end of his last marriage, Kaka could be said to have suffered a lot of grievances.

In 2007, Kaka won the Ballon d’Or as an AC Milan player. In an interview, he revealed his love story with his ex-wife Caroline to the media.

The two were childhood sweethearts, but they always insisted on not having any sexual relations before marriage. In his opinion, the faith taught to insist on pure marriage, which troubled him, but followed this teaching. After marriage, Kaka and Caroline were also very sweet at first, and gave birth to a son and a daughter, which made up the word "good".

But as time went by, their love was no longer as pure as before.

2015 was a low point for Kaka’s career, and Caroline, who has lived in the United States for a long time, issued a statement in November of the same year: We would like to inform you that after 9 years of marriage, we have decided to separate. We have two children, and we respect, appreciate and appreciate each other. Thank you for your understanding.

Although the two did not specify the reasons for the breakup, there are media reports that Caroline has always wanted Kaka to leave Europe and develop her fashion career. There are also many contradictions between the two, which have brought a lot of harm to the man. Kaka even admitted to suffering from depression.

After the separation, the ex-wife did not leave completely and once sought to get back together with Kaka. After the two got back together again, they were really unable to live and officially announced their divorce. Later, Caroline’s new boyfriend also publicly sent pictures that insulted Kaka. It really makes people sigh that the love in adolescence may eventually turn into love and murder.

But no matter what, now Kaka has found her true love again and has entered the palace of marriage. In contrast, Karolina is not only young and cute, but also more likable.

Being able to bring joy to each other in love may be the most satisfactory ending. Blessings to the upgraded Kaka couple!

Connecting Xiaomi audio and TV is very simple. According to the information provided, we can use the following steps to connect:

1. Open the APP software of "Xiao Ai Speaker" (also called Xiaomi Audio) in the mobile phone.

2. Select the "Smart Home" option below.

3. Click the "+" symbol at the top right to bind the device.

4. Select the device suitable for your TV type in the menu. If you have a Xiaomi TV, select the "Mijia Platform Device" option.

5. Authorize the external application and click the Next button.

6. Finally, select the device you want to control on the Control Device page, and select Turn on Xiaomi TV here.

The above is how to connect the Xiaomi stereo and TV. Hope it helps you!

　　CCTV News:In the past two days, the teachers of the Broadcasting and Hosting Practice Training Base of the State Administration of Radio and Television walked into some primary and secondary schools and kindergartens in Kashgar, Xinjiang, and held a special meeting to promote Putonghua for everyone, sending a New Year greeting to the children.

　　In the No.2 Middle School of Yecheng County, Kashgar, Xinjiang, Hai Xia, member of Chinese People’s Political Consultative Conference and anchor of CCTV News Network, had a close communication with students and promoted Putonghua through poetry recitation and knowledge quiz.

　　Deliyar Maimaiti Aili, a student of Yecheng No.2 Middle School:I feel very warm when I receive this gift. When I grow up, I will also use my own actions to help others.

　　This activity specially donated books and audio learning tools for children in some primary and secondary schools and kindergartens in Yecheng County and Makati County.

　　Zhou Jie, Chairman of the Party Committee Secretary of Haitong Securities, the activity support unit:Driving children to broaden their horizons can change the face of their hometown.

　　It is understood that this activity will also go to many primary and secondary schools and kindergartens in Tibet, Yunnan, Jiangxi and Anhui to help local education get rid of poverty.

　　Member Chinese People’s Political Consultative Conference and Hai Xia, anchor of CCTV News Network of Central Radio and Television General Station:We hope that in the frontier ethnic areas, we will vigorously promote the national common language, help them get rid of poverty, help the future development of frontier ethnic areas, and help our children of all ethnic groups grow together.

The most powerful film investment enterprises: LeTV and Pony Pentium.

Gao Shouzhi, President of Yi En Consulting


Best box office marketing film: and

　　　　　Recently, at the 14th Shanghai International Film Festival Film Industry Awards Banquet, Mr. Gao Shouzhi, President of Yi En Consulting, delivered a keynote speech entitled "Glory and Dream of China Film" to share three development trends of China film market: further intensification of industrial integration, active integration into global cooperation and new mechanism of film investment and financing environment. In addition, Mr. Gao Shouzhi put forward the concept of "film investment bank" for the first time and formally established and released the business, providing an agent consultant for film projects and funders.

　　　 In the past year, the China film market has accelerated the integration of cross-industry resources, which shows that some non-traditional film industry resources, such as new media companies, local TV stations, newspaper groups and overseas media organizations, have actively invested in the development of China film market through capital and direct opening up of new businesses. In addition, China film market is actively integrating into the global film industry cooperation through co-production and transnational capital operation.

　　　 Zhang Pimin, deputy director of the State Administration of Radio, Film and Television, mentioned in the opening speech of the Shanghai Film Festival that the development trend of China’s film industry has met the conditions for establishing a new system of film investment and financing, and encouraged financial institutions to increase financial support for film enterprises and improve the financing environment. According to the data of Yien Consulting, in 2010, the cost of domestic film production rose, and several large-scale productions with investment exceeding 100 million appeared. However, as far as the overall financing environment is concerned, there are still many problems to be solved urgently. The main reasons for the imperfect film financing environment in China are the lack of guarantee mechanism for finished films, the lack of intermediary service agencies and the imperfect overseas copyright pre-sale channels. Banks, film funds, cultural industry investment funds, property rights exchanges and other financial institutions also suffer from the lack of a sound risk control mechanism and the inability to quickly connect projects and face the bottleneck of film investment.

　　　 Under this background, Yi En Consulting, as a leading domestic entertainment industry research institution, officially launched the film investment banking service and played the role of a third-party institutional platform. It will rely on enbase’s powerful box office statistics database, combine Yi En’s experience with overseas box office forecasting models and risk assessment systems, and form a powerful expert advisory group to provide comprehensive services for the project from early positioning and packaging, risk assessment and post-development research, and provide professional agency consulting services for financial investment institutions and film project parties, and build an investment and financing platform.

　　　 At present, the film investment banking services of Yi En Consulting are still developing, and the number of partners is gradually increasing. Two banks, three law firms, a film-finishing guarantee institution, two copyright exchanges and four financial investment institutions have reached preliminary cooperation agreements with Yien Consulting. Yi En Consulting welcomes more film investment institutions to join in and make their own contribution to promoting the healthy development of China’s film financing market and improving China’s film industry chain.

More live pictures on the next page!

　　Since the beginning of this year, the domestic auto market has been "rolling", first at the beginning of the year.The price reduction led to the overall price reduction of electric vehicles, and then led to the sharp price reduction and promotion of fuel vehicles. However, this fierce market competition has just begun in the view of Yu Chengdong, managing director of Huawei, CEO of BG and CEO of BU, a smart car solution.

　　"In the future, the reshuffle of the automobile industry will be very tragic. The’ volume’ has just begun and will be even more in the future." On June 16th, Yu Chengdong made his latest speech at the 2023 Future Car Pioneer Conference.

　　Yu Chengdong also predicted at the conference that only a few automobile manufacturers will survive in the next 5-10 years.It will become one of the few giants that can survive in the future. In the long run, manufacturers that work closely with Huawei can also survive and become a few survivors of this generation.

　　The era of smart cars needs heavy asset investment.

　　Yu Chengdong explained that the era of smart cars is not like the traditional era of fuel vehicles. In this era, car factories need heavy assets to support their sustainable development in the future. Therefore, the investment scale of car factories is very large. If the investment is not enough, it cannot support competition, and small and medium-sized players may not be able to keep up and become giants.

　　Yu Chengdong introduced that Huawei’s annual direct R&D investment in the automotive field exceeds 10 billion yuan, excluding indirect R&D investment, of which 70%~80% is invested in the intelligent driving field, and intelligent cockpit, intelligent networking and intelligent vehicle control are also key areas for Huawei.

　　"Intelligent driving is much more difficult than intelligent cockpit, because intelligent driving involves a lot.Things, so Huawei has made a huge investment in this respect. "Yu Chengdong said.

　　"In the era of smart cars, Huawei adheres to the big technology of" soft and hard core cloud "to empower the development of automobiles. Therefore, Huawei uses the core technology of intelligent networked electric vehicles to help partners survive in the intelligent era. If they survive, they will become giants. Looking back at the past decade or so, in the era of smart phones, all mobile phone manufacturers in Europe, North America and Japan were swept away, although they were leaders in the era of functional machines. " Yu Chengdong said that in the long run, he believed that the manufacturers who worked closely with Huawei could survive and become the minority survivors of this generation.

　　The future will be even bigger.

　　Besides Huawei and the manufacturers that cooperate closely with Huawei, Yu Chengdong also believes that it will be one of the few giants that can survive in the future.

　　"We are also very happy to see the success. It seems that it will become one of the few giants that can survive in the future. But other companies, companies that survive successfully now, no matter what their achievements this year, do not mean that they can survive in the future. In the future, the reshuffle of the automobile industry will be very, very fierce and the competition will be fierce. The’ volume’ has just begun and will be even more voluminous in the future. " Yu Chengdong said so at the conference.

　　Interestingly, recently,Li Xiang, the founder, wrote that in the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent, and for a long time, we have no strength to fight back. The super ability of HW (Huawei) directly caused the sales in Li ONE to collapse and stop production ahead of schedule, resulting in a loss of more than one billion in one quarter, and the team was crippled.

　　It is pointed out that there will be three stages in the evolution of the automobile market. After the price war in the first stage from March to June this year, the second stage will be opened, and the market share will accelerate to the head.Brand concentration, the market share of second-and third-tier brands may face a long-term downward trend; In the third stage, some second-and third-tier brands are gradually eliminated and withdrawn from the China market, and the new forces of weak car-making may be acquired and integrated.

　　Will "ask the world" become the unified trademark of Huawei’s smart car selection?

　　At present, there are three main modes of cooperation between Huawei and car companies: one is sales standardization.Parts model of products; The second is the Huawei Inside mode (referred to as "HI mode") that provides full-stack smart car solutions; Third, deeply participate in product and vehicle design, and provide intelligent selection mode of sales network channels.

　　In the smart car selection mode, Huawei currently has、Four partners, Chery Automobile and BAIC Group. Among them, AITO Jiejie is the first attempt of Huawei’s intelligent car selection model, which was jointly built by Huawei and. Over 100,000 new cars have been delivered in more than one year. At present, Jiejie has two models, M5 and M7 series.

　　Yu Chengdong revealed at the conference that the next model M9 will be launched in the fourth quarter of this year, and it is confident that it will become the most popular in the whole market.The highest-end, most intelligent car.

　　Previously, in April this year, Yu Chengdong revealed that as the flagship product of Huawei’s deep empowerment, Wenjie M9 will bring all the black technologies such as AI big model and sensor federation into the car, with a pre-sale price of 480,000-600,000 yuan.

　　It is worth mentioning that recently, the countryAccording to the information of the Trademark Office of the Bureau, Huawei has successfully received a total of 21 trademarks from Beijing Yongan Shida Science and Trade Co., Ltd. Industry sources pointed out that after winning the trademark, the future "asking the world" will become the unified brand naming of products from different car manufacturers under the smart car selection mode.

　　On June 9th, China Auto Chongqing Forum, Yu Chengdong also revealed that in the future, Huawei and Chery, Jianghuai, BAIC and other car manufacturers will jointly launch different models. For Huawei, a unified brand naming is very important, so in the future, we may be able to see the trademark of Wenjie on the models that Huawei cooperates with the above car companies.

On April 22,Qin l’s real car was officially unveiled. The new car has a value and space, and the future price may be more than 120,000. BYD Qin L is positioned as a compact car, but this car is practical and its body size has reached the level of a B-class car, so the future home performance will be very good. BYD Qin L will be officially unveiled at the Beijing Auto Show, which opened on April 25th. The performance of the new car is still very good, which is worth looking forward to.

In appearance, BYD Qin L really can’t pick out many faults. Its design language is rather sporty, and it adopts a very full front face design. The top of the front air intake grille is decorated with a large number of chrome-plated small elements, and the two ends are decorated with very delicate air guide grooves. The headlights are decorated with black decorative strips, and the style of the headlights is also very sharp and visually impactful. The bottom of the front face of the car is surrounded by small independent protrusions, and the movement effect is also obvious. Part of the front face of BYD Qin L looks very tense as a whole, belonging to the type suitable for all ages.

On the side of the car body, BYD Qin L adopts a very visual impact design. Its car body is very smooth, with a coupe shape and a sliding roof. The style of the window of the new car is also very sharp, with a very sharp design at the end and a strong waistline decoration on the side, and the bottom of the car is surrounded by three dimensions.

At the rear of the car, the new car is built in a layered style, the upper part of the tail is a long groove, and the layout of through taillights is adopted. The middle part of the rear of the car is relatively prominent, and the bottom is surrounded by black layers. From the back side, this car is also very attractive. The length, width and height of Qin L are 4830/1900/1495mm and the wheelbase is 2790mm, which is much larger than Qin PLUS.

In the interior, BYD Qin L adopts a very simplified style, using a large screen with suspension effect, the instrument adopts an unobstructed style, and the steering wheel adopts a brand-new shape. The whole center console adopts a very vertical design, and the lower part is decorated with a prominent panel. Part of the design language of the central passage on the front side of the new car is also relatively simple, and the whole center console adopts a simple and textured design. In terms of power, BYD Qin L is equipped with a new generation of hybrid system, which adopts a combination of 1.5L engine and motor.

[car home Fuxin Preferential Promotion Channel] Good news! Now, the model is being promoted in Fuxin area, with a maximum discount of 12,000 yuan! The minimum starting price is only 140,900 yuan. This is an excellent opportunity for you to buy this popular SUV at a lower price. If you want to know more about the discount, please click "Check the car price" in the quotation form to get a higher discount. Hurry up and act!

Tiggo 9 is a medium-sized SUV, and its design is very fashionable. The front face adopts a large-area air intake grille, with sharp LED headlights and unique fog lights, which makes the whole car look very dynamic. The body lines are smooth and strong, and the overall style is very exquisite. The design of Tiggo 9 has both a sense of strength and fashion, showing its strong sports atmosphere. At the same time, the body adopts a variety of colors to make the vehicle look more fashionable. The design of the whole vehicle is very attractive, and people can be attracted at a glance.

Tiggo 9 is a medium and large SUV with a body size of 4820*1930*1699mm and a wheelbase of 2820 mm. It has spacious seating space and good driving stability. The side lines of the car are smooth, showing a tough and dynamic appearance style. The front and rear wheel tracks are 1638mm and 1641mm respectively, which ensures good handling performance and driving stability. The car is equipped with 245/50 R20 front and rear tires, providing excellent grip and driving comfort. Whether you are driving in the city or traveling long distances, Tiggo 9 can bring you an excellent driving experience.

The interior design of Tiggo 9 is full of modernity, using high-quality materials and exquisite craftsmanship to create a luxurious and comfortable driving experience. The steering wheel is made of leather, which provides a comfortable grip and excellent touch, and supports manual adjustment up and down and back and forth. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control functions such as multimedia, navigation, telephone, air conditioning and skylight, making driving more convenient. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row also has a mobile phone wireless charging function, so that drivers don’t have to worry about the power of their mobile phones. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, while the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The front seats are also equipped with heating and ventilation functions to provide a more comfortable driving experience. The rear seats support proportional reclining, providing passengers with more space and flexibility. Generally speaking, the interior design of Tiggo 9 is full of humanity and technology, which provides drivers and passengers with a comfortable, convenient and safe driving experience.

The Tiggo 9 is powered by a 2.0T 261 HP L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. This engine adopts advanced technology, which can provide sufficient power output for the vehicle and make the driver feel more passionate and dynamic during driving. At the same time, with the use of the 8-speed automatic manual transmission, the Tiggo 9 can realize smooth gear shifting and efficient power transmission, so that drivers can get a better driving experience during driving. The performance of this engine is excellent, which provides a reliable driving force for the Tiggo 9 and enables drivers to drive more confidently.

Tiggo 9 really performed well in terms of sense of technology, appearance and hidden door handle. As the owner of car home commented, this model is impressive. The design of hidden door handle skillfully integrates the appearance of the whole vehicle, adding a sense of fashion and technology to the whole vehicle, which makes people shine. At the same time, the technology configuration of Tiggo 9 is really surprising, which brings drivers a more convenient car experience. If you want to feel this sense of technology, consider Tiggo 9.

On the car home-Shanghai preferential promotion channel, we are pleased to announce that Chery’s models are undergoing preferential activities. If you are in Shanghai, this is an excellent opportunity, because you can enjoy a discount of up to 12,000 yuan when buying a car. The minimum starting price is only 140,900 yuan. If you are interested in this model, please click "Check the car price" in the quotation form now and strive for higher discount!

Tiggo 9 is a brand-new medium-sized SUV launched by Chery Automobile, and its design is full of strength and sports sense. The front face adopts a large area of chrome-plated decoration and a unique LED headlight group design, which shows luxury and technology. The air intake grille adopts the Tiggo family-style blackened design, which makes the appearance of the whole vehicle more dynamic with the smoothness of the body lines. The overall style of the car body is smooth and powerful, and the lines are simple and bright, showing the stability and atmosphere of Tiggo 9. At the same time, the side of the car body adopts a double waistline design, which highlights the dynamics and sportiness of the car and the visual effect is excellent. The tail is designed with a penetrating taillight group, which shows the sense of science and technology and modernity of the whole vehicle. Generally speaking, the design of Tiggo 9 is fashionable and atmospheric, showing its brand image of high-end atmosphere, which is impressive.

As a medium-sized SUV, Tiggo 9 shows a sense of atmosphere and luxury in its design. The body size is 4820*1930*1710mm, the wheelbase is 2820mm, the front tread is 1638mm, and the rear tread is 1641 mm. This size configuration makes the body more spacious and comfortable and has a good riding experience. Tyre size is 245/50 R20, with the same front and rear wheel specifications, providing stable handling performance and comfortable driving experience. The lines on the side of the car are smooth, showing a unique sense of movement and strength, and the rim style is fashionable and atmospheric, showing the luxurious temperament of Tiggo 9. Whether driving in the city or traveling long distances, Tiggo 9 can provide drivers and passengers with a comfortable and stable driving experience.

The interior design of Tiggo 9 is simple and atmospheric, with dark tones as the main color and exquisite chrome decoration, creating a low-key and luxurious atmosphere. The steering wheel is made of genuine leather, which makes it feel comfortable. At the same time, it supports manual adjustment up and down and back and forth, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which can control functions such as multimedia system, navigation, telephone, air conditioning and sunroof, so that drivers can control the vehicle more conveniently. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front seats are also equipped with heating and ventilation functions, and the driver’s seat also has electric seat memory function. The second row of seats supports backrest adjustment, and the rear seats can be scaled down to provide passengers with a more comfortable riding experience.

The Tiggo 9 is powered by a 2.0T engine with a maximum power of 192kW and a maximum torque of 400 N m.. This engine adopts L4 layout and has 261 horsepower, which can provide excellent power performance for the vehicle. With the 8-speed automatic manual transmission, the shift is smoother and the driving experience is more comfortable. In addition, the engine also has the advantages of high efficiency combustion and low emission, which conforms to the modern environmental protection concept. Generally speaking, the engine performance of Tiggo 9 is excellent, which can meet the user’s demand for power and driving quality.

In the evaluation of the owner of car home, we can see that he has a very high evaluation of the appearance of the Tiggo 9, which is called domineering side leakage. Although there is a slight lack of workmanship in some details, overall, the appearance is what he likes. This once again proves the outstanding performance of Tiggo 9 in design. We believe that Tiggo 9 is undoubtedly a good choice for those consumers who have extremely high requirements on appearance. Let’s look forward to the performance of Tiggo 9 in the market and bring more surprises and satisfaction to consumers.

[Text/Caiquan Society & Daoge said that the car listens to the wind] The unlisted Xiaomi car was ridiculed by friends.

Zhao Chunlin, vice president of Krypton, left a sentence in a blog post about "automobile ecology"-"It’s very lively, and I suddenly remembered the ecological scene: intelligent driving navigates to the highway intersection, plays an advertisement for 15 seconds, then leaves the intersection, switches driving modes during driving, and then watches the advertisement for 90 seconds, or, scans the code to pay? Indeed, the rice ecology is quite distinctive! "

Since 2021, Lei Jun has been building a car for three years, and the news that Xiaomi Automobile is about to release is also coming. Judging from the voice on the Internet, many people seem to be more concerned about the price of Xiaomi car. "99,000 friends" and "young people’s first car" just illustrate the expectations of netizens for the cost performance of Xiaomi car. However, what will lead to the price/performance ratio in netizens’ mouths? Zhao Chunlin’s teasing is not worrying.

"The comprehensive net profit rate of Xiaomi hardware will never exceed 5%", Lei Jun once expounded the values of Xiaomi. It is precisely because of this that Xiaomi’s ecological products have been successfully circled by virtue of their shocking cost performance, and they have been reported frequently in the market. Assuming that Xiaomi Automobile also adheres to the concept that the hardware profit rate does not exceed 5%, it is conceivable that the Xiaomi SU7, which has a battery life of up to 800 kilometers, excellent size and may have cutting-edge automatic driving ability, will have great lethality.

But before thinking about the success of Xiaomi automobile, it is even more necessary for us to understand why Xiaomi can reduce the hardware profit rate to this point. In addition to high cost performance, Xiaomi mobile phones, smart home appliances and other products have a remarkable feature, that is, advertising push is also rich. For example, at the beginning, the full-screen advertising promotion on the 21-inch big screen of Xiaomi Eco-chain Yunmi Refrigerator made Xiaomi a hit. At the same time, Xiaomi TV and mobile phone were also famous for product placement.

Some analysts believe that the product placement advertisement of Xiaomi has played a very important role, which is to share the cost of the product, reduce the purchase price of consumers, provide more cost-effective products, and benefit more consumers who pursue low prices. But will this set of roads be practical in building cars? The answer is probably no. With the rise of intelligence, advertisements have popped up on the car interface of many models before, and almost all of them are the brand’s own activities. But "surprisingly", car owners have almost zero tolerance for this kind of phenomenon: as long as you dare to hang advertisements, I dare to scold them.

If Xiaomi intends to improve the price/performance ratio in the form of product placement, there is a high probability that consumers will not be able to escape. Imagine that if Zhao Chunlin’s imagination really shines into reality, let alone Xiaomi, any manufacturer may not escape the fate of being spat by consumers. In this way, if Xiaomi provides consumers with cost-effective automobile products, it will be more difficult. But if you don’t fight for cost performance, what does Xiaomi have to win by building a car?

We should know that the market of pure electric cars, especially large and medium-sized pure electric cars, is not so good. Only a few models, such as BYD Han EV (parameter picture), Tesla Model 3, Extreme Krypton 001 and Weilai ET5, have good sales performance, and other models generally have no good results. Even, there are more roll kings emerging in this market segment-Yinhe E8, Xingtu Xingyue es, Jikry 007 … Moreover, considering Xiaomi’s cross-border identity, it can’t be said to be "far ahead" in terms of brand, background and even core technology.

Of course, Xiaomi has a perfect ecosystem, which can realize the interconnection between mobile phones, smart homes and cars. The OS system is even more eye-catching, and these valuable ecological assets will become the biggest competitive advantage of Xiaomi Automobile. However, the concept of "people-car interconnection" or "car-home interconnection" has been said for many years, but it may be really hard to find a successful case that can really promote the development of a car enterprise by "ecology".

In the author’s opinion, Xiaomi automobile has already lost the opportunity to enter the market with pure electric cars. In the automobile market with serious involution, Xiaomi automobile seems to have no effective method except picking up cost-effective weapons. However, it should be mentioned that it is not advisable for Xiaomi to improve the product cost performance in the form of product placement in the fields of mobile phones and smart home appliances in the automobile industry. Once Zhao Chunlin’s imagination falls on Xiaomi’s car, it will inevitably make Xiaomi’s car "criticized".

However, if you "post money to make friends", you need Xiaomi Auto to face huge profit pressure, and the price behind it is not affordable. If the cost can’t be shared by the sales volume in the future, the vicious circle of "continuously subsidizing money" is waiting for Xiaomi Automobile. As for the final consequences, Evergrande and Baoneng, which can afford it, have given reference.