西安夜生活网论坛

　　Authors: Liu Chuqun and Xia Xuesheng (professors and doctoral students of Jiangxi Normal University respectively)

　　editorial comment/note

　　The ninth day of the ninth lunar month is the traditional Chinese festival "Double Ninth Festival", and it is also the "China Elderly Festival". In recent years, China’s population aging presents the situation and characteristics of large quantity, fast speed, great difference and heavy task. The state has issued a series of development plans, and defined the strategic objectives and implementation steps of active aging. The language life of the elderly is related to their quality of life and physical and mental health. It is the basic condition for the elderly to enjoy a happy old age and needs more social attention.

　　Li Na/painting

　　Aging has a global trend in contemporary times; Caring for the life of the elderly is a topic of universal significance. China is a country with a large population of elderly people, with the population over 60 years old reaching 260 million. The fourth sampling survey on the living conditions of the elderly in urban and rural areas of China shows that the living conditions of the elderly in China are generally good. The family status of the elderly is relatively stable, and their independence and discourse power are high; Living conditions are good, most of them have independent rooms, and the electrical equipment in the rooms is relatively modern; There are various leisure ways, including traveling, chess and cards, reading books and newspapers, walking and chatting, planting flowers and keeping pets, etc. Neighborhood relations are harmonious, and they often walk around and help each other.

　　The above survey reflects the overall living conditions of the elderly, but it still lacks the necessary attention to the language life, the core content of the elderly life. Language life, in short, is all kinds of social activities and personal activities carried out by using language as a bridge. The quality of language life has an important influence on the living conditions, quality of life, mental state, mental health and physical and mental pleasure of the elderly.

　　　Language living conditions of the elderly

　　In order to understand the real language life of the elderly, the author’s research group conducted a survey in more than 30 cities and rural areas in Jiangxi, Guangdong, Jiangsu, Chongqing and other provinces and cities in August 2022, and received 455 valid questionnaires. Among the questionnaire samples, 48% were male and 52% were female. Rural areas account for 46%, and urban areas account for 54%. Among them, 31% of urban elderly people come from rural areas to cities to help their children look after their children and do housework. 30% are 60 ~ 65 years old, 25% are 66 ~ 70 years old, 18% are 70 ~ 75 years old, 11% are 76 ~ 80 years old, 11% are 81 ~ 85 years old, and 5% are over 86 years old. Primary school education or below accounts for 60%, secondary school education (technical secondary school) education accounts for 31%, and university education or above accounts for 9%. On the whole, the respondents are low-educated and most of them are under 80 years old.

　　The survey found that there are some obvious deficiencies in the language life of some elderly people. In terms of language ability, most elderly people do not have language barriers in social interaction, but there are still 37% elderly people who often have language barriers caused by dialect differences in interpersonal communication outside their families. In terms of communication objects, the communication objects of the elderly in their daily lives are mainly middle-aged and elderly people, and the communication with young people, especially teenagers, is obviously insufficient. 83% of the elderly rarely communicate with teenagers, and 60% of the elderly even communicate with their children and grandchildren. 70% of the elderly said there was a generation gap in communication with middle-aged people, and 88% said there was a generation gap in communication with teenagers. In terms of speaking time and willingness to communicate, 46% of the elderly said that the daily speaking time was less than before, and 43% of the elderly said that their willingness to actively communicate was lower than before. In terms of network communication, many elderly people will use their mobile phones for shopping, information inquiry, social chat, entertainment, etc., and 41% of the elderly people interviewed said that they only use their mobile phones to make phone calls and can hardly do anything else; The elderly who can use WeChat account for 47%, but only 5% can use Weibo, email and other network applications. The vast majority of the elderly (88%) are still used to using the telephone to communicate. In terms of understanding buzzwords and new words, only 1% of the respondents said they were familiar with them, and 84% said they basically didn’t know them.

　　The survey results show that the limitations of the language life of contemporary elderly people are mainly as follows: cross-dialect communication is difficult, communication with younger generations is less, there is a generation gap with young people, the speaking time is reduced, the willingness to speak is reduced, digital products and new media are not familiar enough, and there is a distance between them and popular language and culture.

　　Physical and mental changes are important constraints.

　　Most elderly people are eager to keep up with the pace of language life, but some elderly people are unwilling to actively participate in social language life because of various objective conditions and subjective reasons.

　　Physical aging leads to the decline of cognitive ability and language ability, such as listening, vision, memory, pronunciation ability, vocabulary retrieval ability, topic control ability, fluency of language output, complexity of syntactic use, accuracy of language understanding, etc., which all decline with age, which makes the elderly (especially the very old) have practical difficulties in language use in social communication.

　　The change of social role has influenced the language living environment and wishes of the elderly. Everyone has to play many social roles in his life. These roles are usually arranged continuously, and each role is associated with a certain age or life stage. Aging will lead to the loss or interruption of some roles. For example, the elderly will change from the leading role of family, unit and society to a supporting role or even "no corner", which often becomes an important reason why some elderly people are unhappy or even self-enclosed. The elderly constitute a sub-cultural group. Members in the group can find a common language, and it is easier to know and realize themselves. However, there is a clear psychological distance from people outside the group, so the elderly often lack the subjective motivation to communicate with young people, and sometimes even deliberately avoid communicating with young people.

　　In addition, many elderly people who go to the city with their children have problems such as unfamiliar environment, few social opportunities caused by dialect barriers, single conversation object and narrow conversation topics, which may lead to intangible isolation and inner loneliness of the elderly, thus making them lack of healthy and colorful language life.

　　Work together to optimize the language life of the elderly

　　Physical aging is a natural law, but the psychological state can be adjusted. Only by overcoming the obstacles of subjective psychology can the elderly live a good language life, and families and society need to create convenient conditions for the elderly to live a good language life.

　　First, get rid of self-enclosed psychology and take the initiative to participate in communication.Old age is the most mature stage in life, with rich life experience and social experience, and accumulated a lot of tangible and intangible knowledge wealth. Schopenhauer, a philosopher, believes that the experience of the elderly gives them a holistic perspective to control the overall situation. Old people think comprehensively and deal with problems carefully, and can truly be far-sighted and far-sighted; The elderly are highly respected, deeply emotional and willing to contribute, and often become the core and pillar of units, collectives and families. The transformation of social roles has its objective inevitability. The elderly can actively participate in other forms of social interaction and reconstruct the new roles that are most suitable for them. This is the only magic weapon for the elderly to re-recognize themselves, maintain their vitality and improve their happiness index.

　　Second, actively carry out study and training to improve language ability.The elderly can choose appropriate language learning and training contents and methods according to their own basic conditions and hobbies. The common ones are: (1) Reading poems and prose aloud, which will not only help to exercise the function of pronunciation system, but also cultivate the body and mind. (2) Persist in reading and analyze some long and difficult sentences properly, so as to enhance the language processing ability. (3) Insist on telling stories, exercise memory ability and improve narrative ability. (4) Learning a second language can delay the decline of cognitive ability and language ability of the elderly. Many surveys show that, as one of several non-pharmacological strategies to improve the aging process and reduce aging defects, language learning training is not only helpful to improve the cognitive function and self-esteem of the elderly, increase social opportunities, but also significantly improve the sense of accomplishment and happiness of the elderly. It is a very important psychological treatment and rehabilitation tool.

　　Third, cross the digital divide and promote communication.Facing the dazzling application of mobile phones in the digital age, many elderly people fall into a deep digital divide, and travel, shopping, medical treatment, communication and access to information are greatly restricted. In fact, digital products also have their humanized side, and many mobile phone applications have launched old-age versions and large-character versions. Active use of digital products is of great help to the daily communication and language learning of the elderly, and can even become a "treasure chest" to delay aging. The elderly who have eliminated the digital barrier not only have a more convenient life, but also greatly enhance their self-confidence, and have a closer psychological distance with young people. For example, the elderly who often use friends circle and video chat have a fuller life, are more familiar with the joys and sorrows of young people, and also let young people know more about their hobbies, which invisibly enhances the feelings between generations.

　　Fourth, multi-parties care together to optimize the language life of the elderly.Respecting and loving the elderly is a fine tradition of the Chinese nation. An important way to practice the tradition is to help the elderly live a good daily life, including language life. In the family, young people should pay more attention to the psychological needs of their elders, introduce more anecdotes in life, and encourage the elderly to talk more and communicate more. If possible, they can also write memoirs, and don’t show boredom with the "nagging and nagging" of the elderly; Children and grandchildren who have lived in other places for many years can actively contact the elderly with the help of convenient modern communication means, which not only urges the elderly to talk more, but also makes the life of the elderly, especially the elderly living alone, less monotonous, and promotes the elderly to skillfully use digital products and promote the high-quality development of their language life. All enterprises, institutions and grass-roots communities should implement the national policy for the development of the cause of the elderly, provide convenient and suitable venues for the elderly, actively organize various cultural and sports activities for the elderly, and guide the elderly to go out often, make friends and chat more, so as to keep their body and mind happy. Academic circles should strengthen the research on the language of the elderly, explore the language characteristics of all kinds of elderly people and the language skills of communicating with them. In a word, the common care of the elderly by families, social organizations and academic circles is an indispensable external condition to ensure the elderly to live a good language life.

　　The living conditions of the elderly are an important indicator to measure social governance and social civilization. Living a good language life for the elderly is the basic condition for the elderly to enjoy a happy old age, which not only requires the elderly to participate in social activities with a positive attitude and actively integrate into the ever-changing times, but also requires all sectors of society to pay attention to caring for the elderly and create a warm family and social atmosphere for the elderly. "Mo Dao Sang Yu is late, and the twilight is still full of sky." Old age is a long life course, and no one can bypass this journey. May all old friends enjoy this wonderful sunset happily.

After the news that the main players of China football team were injured in Thailand came out, it caused extensive controversy and discussion. According to media reports, Titipan, the main midfielder of Thailand team, needs a long recovery period of at least 8 months because of tearing the anterior cruciate ligament and medial collateral ligament of his knee. The striker of Thailand, Dangda, also missed at least four weeks due to injury, making it difficult for him to play against China on November 16th. In this regard, Soccer reported that China became the winner because Thailand lost important players before the preliminaries. However, such a report attracted a lot of fans’ scolding. Some fans said that China football now needs to rely on the injury of its opponent to win, which is really disgusting. They think that the football level in China is so low that it has fallen to the point where people want to be injured or even sent off, which is really worrying.

There are also fans who believe that the China men’s soccer team seems unable to win no matter whether the main players of Thailand are injured or not. They are pessimistic about the future of football in China, and think that China can’t win against Japanese teams and strong European teams, and they are still discussing how to beat Thailand and Vietnam, which is ridiculous. However, some fans are optimistic about China football. They believe that the China team can play its own strength in the face of stable opponents. They mentioned the fierce confrontation between the Japanese team and the European powers, and thought that China could meet the challenges of Thailand and Viet Nam as long as it played steadily. In any case, China Football got some good news in the news that the main players of Thailand were injured. Fans have different expectations and views on the performance of China team.

Whether optimistic or pessimistic, only when the China team can prove its strength in the competition can the fans have more confidence in it.

The above contents and materials are all from the internet, and the relevant data, and the theoretical research is based on the internet data, does not mean that the author agrees with the laws, rules, opinions and behaviors in the article and is responsible for the authenticity of the relevant materials. I am not responsible for any problems arising from the above or related issues, and the author of this article does not bear any direct or indirect legal responsibilities.

In recent years, there has been a wave of "purity" in the cosmetics industry, and "pure beauty" has become a strong force in the cosmetics segmentation track. Domestic pure beauty brands continue to explore new situations, and foreign pure beauty brands also usher in a new stage of development.

According to the data of "Analysis and Forecast of Pure Beauty Trend in 2021", the global pure beauty market will be $5.44 billion in 2020 and is expected to reach $11.56 billion in 2027. Among them, China market is the most promising and competitive gold track, accounting for 35% of the total market share. Take First Aid Beauty (hereinafter referred to as FAB Beauty) as an example. In 2018, Procter & Gamble Group acquired FAB Beauty. In 2020, it officially entered the China market and opened an online store. In September 2020, the Taobao trading index of FAB Beauty increased by 5,591.61%, and its sales exceeded 100 million yuan in just half a year. The development potential of China pure beauty market attracts many brands to lay out here.

The person in charge of Yiye brand said in an interview: "According to our long-term research and analysis of the big data industry report, it is found that young consumers are interested in streamlining skin care and plant skin care, and they also put forward more requirements for efficacy, safety, transparency and sustainability. This is also an important reason why Yiye has changed from a simple’ plant skin care’ brand to a’ pure beauty skin care’. "

L’OCCITANE

Foreign brands are also actively involved in the China market. Take L ‘Occitane Group as an example. Melvita, a French natural skin care brand owned by L ‘Occitane Group, entered the China market in 2015, and ELEMIS, a British luxury aging skin care brand, entered the China market in 2020. "L ‘Occitane Group will also introduce the Australian clean beauty brand Grown Alchemist in 2023, bringing pure, natural and safe and healthy skin care experience to China consumers." Queenie LIN, executive director of L ‘Occitane Group in China, said.

Looking at the development of pure beauty, at first pure beauty was just a concept, which was used to describe products that did not contain some synthetic ingredients with certain safety risks. After that, the concept of pure beauty was further expanded, requiring products to achieve skin care in a pure way and find the balance of skin. Based on this concept, a number of domestic and foreign brands and products have been born one after another. Foreign brands FAB Urgent Care Beauty, REN Skincare, domestic brands Yiye and MCL Flower Xikou are all representatives. According to statistics, in recent years, more than 30 domestic and foreign pure beauty brands have emerged, and there are more than 7,000 notes on "pure beauty" in Little Red Book.

The pure beauty market is booming for a while, but at the same time, there are some drawbacks, such as blank market supervision, vague concept definition and lack of user awareness. The market performance of brands is also uneven, and how to straighten out the development context of "pure" market in chaos is still a difficult problem in front of this track.

The definition and standard from "fighting separately" to "unified consensus" need to be clarified urgently.

Although pure beauty is not a newborn, it still lacks a unified definition and standard, which leads to loopholes in the industry development norms. At present, the pure beauty brands on the market are basically "in their own way" and are implemented according to their own standards. For example, L ‘Occitane’s understanding of pure beauty is "plant-based, symbiotic with nature", and green raw materials, green production and green packaging are its guidelines for creating "pure beauty".

FAB urgently protects beauty

FAB, a pioneer brand of pure skin care, adheres to five core standards, that is, all products do not contain ingredients harmful to skin and human health (there are 1300 such ingredients); Adhere to the principle of zero cruelty, and all products have no animal experiments; Sensitive muscles are available; Complete dermatologist allergy test; Do not use artificial flavors. In addition, FAB Emergency Beauty also teamed up with Sephora to open a special area to define pure skin care standards for Sephora. Only brands that exclude 54 potentially harmful ingredients to the skin can enter the special area.

Similarly, domestic brands are also exploring and formulating standards and norms. In 2019, Huaxikou formulated the "Five Principles of Clean Pure Skin Care", including true label, purity without additive, efficacy demonstration, advocating virtue for goodness, and being natural and organic, as its principles for developing products. In addition, Huaxikou also formulated the first list of 2000+Never List risk raw materials in China, banned more than 2,143 kinds of risk raw materials, and standardized the "six major risk component systems", exceeding the EU and domestic ban standards.

MCL huaxikou

In January of this year, Hua Xikou released the first Green Paper of Clean Beauty Pure Beauty in China, proposing a comprehensive interpretation and implementation measures for pure beauty. In July this year, Hua Xikou, as the first drafting unit of the group standard of pure beauty, and 14 research institutions jointly formulated the first domestic group standard of Clean Beauty and the standard of pure beauty of cosmetics, which were officially released and implemented in August. The group logo requires that the whole life cycle of products, that is, from raw materials, formula, design, packaging and production, should be fully implemented by adhering to the standard of "pure beauty" and put an end to "conceptual" and figurative products.

Coincidentally, in August this year, Yiye officially released the Technical Definition and Calculation Guide of Natural Ingredients in Cosmetics (hereinafter referred to as the group label), which promoted the domestic cosmetics industry to further explore natural and pure beauty by clarifying and quantifying the natural attributes of raw materials and products. While defining "natural ingredients" and "non-natural ingredients", the League Standard explains the concept of "natural derived ingredients" in detail and explains the calculation method of "natural source ratio". Among the 8,965 raw materials available for one leaf in China, the disputed raw materials in 4,421 are rejected, and the raw materials with high green natural index are preferred in the 4,544 all-green list to reduce the addition of artificial chemical components.

The person in charge of Yiye brand said that after defining nature, Yiye will promote the formulation of "General Rules for the Evaluation of Pure Personal Care Products" and "General Rules for the Evaluation of Green Personal Care Products" in conjunction with the Daily Chemical Association and experts in the industry. "Pure personal care" refers to cosmetics with "natural ingredients" and "naturally derived ingredients" as the main ingredients, which contain no safety controversial ingredients, and the products and raw materials are tested in line with animal welfare, with simple formula and environmentally friendly packaging. "Green personal care" refers to cosmetics whose production process meets the requirements of environmental protection, is harmless or less harmful to the ecological environment and human health, consumes less resources and energy, and has high quality.

The formulation of pure beauty standards is an important exploration for the development of the industry, which will promote the development of pure beauty industry in China. However, the formulation of standards is only the first step, and whether a consensus can be reached in the field of pure beauty, followed and implemented is the key to promoting the development of industry norms.

"Grasp both hands and be hard". Both safety and efficacy need to pass.

Pure beauty wants to win consumers, in addition to safety, efficacy is also the key. Xiao Su, the brand manager of Huaxikou, said that foreign consumers will pay more attention to safety, non-toxicity and environmental protection for "pure beauty", while domestic consumers will pay attention to the effectiveness of ingredients first, and then pay attention to the dimension of "safety". And "safety+effectiveness" cannot be separated from the support of scientific research strength.

For example, Huaxi Kou built a 1,600-mu peony planting base to create a traceable and verifiable raw material ecology. At the same time, we also pay attention to other local plants such as Luoshenhua and create exclusive raw materials for the brand. In addition, Hua Xikou cooperated with Peony Skin Care Science Research Center and Beijing Key Laboratory of Plant Resources Research and Development, and established Hua Xikou Innovation Research Institute of Chihuatun Chuangmei Center in conjunction with natural raw material supplier Givaudan. Developed a "biochip" technology platform and unique raw materials such as Luoshenhua acid and peony whole plant fermentation broth, and obtained national patents for self-developed components and plant extraction technology. The products such as Hua Xi Kou Luo Shen Hua series and Peony Flower series have achieved the effects of oil control, pore thinning, blackhead removal and light lines, anti-aging and so on through the actual measurement of human efficacy by SGS authoritative third parties.

A leaf

One leaf, which also focuses on oriental plants, is locked in Longnan Olive. In view of the unstable formula of Olive, one leaf has repeatedly adjusted the formula to solve the problems of greasy skin and poor skin-friendliness, and achieved the effect of being lipophilic, hydrophilic and refreshing. "Song Yang, vice president of Shangmei Group, and the R&D backbone team went deep into overseas to learn technology, set up their own research team overseas in seven years, set up their own factories, and constantly learn and improve their understanding of pure beauty and breakthroughs in scientific research." The person in charge of a leaf brand said.

Melvita, a brand of L ‘Occitane Group.

Foreign brands are also constantly exploring the "pure Dafa". For example, the star product of French natural brand Melvita, Moroccan nut kernel oil, is selected from unpolluted Moroccan nut forest and extracted by cold pressing. Water, chemical solvents, artificial flavors and pigments are not added in the whole pressing process. Its best-selling rose fragrance conditioning water is selected from Damascus roses produced in Iran. No pesticides are used in the planting process, and the fresh rose petals are distilled by "single distillation method" when making, and the roses are not extracted in advance to ensure that the flower water contains rich rejuvenation essence.

FAB, which focuses on clean and non-irritating formula, is dedicated to providing targeted skin care solutions for people with eczema, acne, redness, dryness and sensitive skin. Its core component, micron colloidal oats, was wet-ground in a specially researched low-temperature sterile environment, and the colloidal oats suspension with an average particle size of 11.84um was made. The particle size was only one-third of the pore size, which was far less than the 300 micron oat fine powder added in conventional skin care products, thus better achieving moisturizing, repairing and antioxidant effects.

For pure beauty brands, only by insisting on independent product innovation and attaching importance to the research of core ingredients in the skin care market can we truly achieve natural purity and effective beauty.

The combination of the new demand of consumers and the concept of sustainable development is the deep reason to help the development of pure beauty market in China. Yolanda, brand director of FAB Emergency Beauty, said in an interview that FAB Emergency Beauty is very optimistic about the development prospect of China pure skin care market. The policy support of the concept of sustainable development has greatly encouraged the development of pure beauty industry. At the same time, brands in the industry are actively exploring purity in raw materials and packaging, and consumers, especially young consumers, are increasingly aware of environmental protection and pure and streamlined skin care, which has become a helping factor for the development of pure skin care market.

The safety of products and its potential environmental impact are the core of pure beauty. Under the dual-carbon strategy and sustainable development strategy, "pure beauty" is a trend and an opportunity. Whether it can detonate the track and become a "dark horse" is worth looking forward to.

(Xinhuanet Yang Yingying)

The column of "Poetry and Painting" originated from the sudden outbreak in March 2022. It aims to use the power of art to inspire people’s hearts. I look forward to the success of early resistance and the beautiful scenery of the chest. The aesthetic mood of music to express people’s longing for a better life and pay tribute to classics.

[Poetry and painting] column: "Su Xin Yan" was officially broadcast by the column of this episode by the American artist Cao Jun and the chairman of the Shanghai Recitation Association Lu Chenglie, so stay tuned. Essence Essence

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Suxin

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Suxin

Cao Jun painting · Poetry / Lu Cheng recitation

The heart is eight, not climbing;

Watching Liuhe, endless.

Zi Jiu Youyun,

Poetry should be lonely, painting should be quiet.

I send a bird in the soil and soil,

Look up to see the sentient beings,

Low eyebrows.

The so -called Zen,

It is the realm of quietness and net.

How many mixed life,

A few hustle and bustle,

Find a quiet and elegant situation,

Being alone,

A book, a piece of song, a line of small characters, poetry rhyme.

In the cozy, a pond of water, a lotus, Zen also.

Introduction

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Cao Jun, a well -known artist in the United States, is currently co -chairman of the Academic Committee of the Museum of Art Museum in New York. He is also a visiting professor at the School of Arts of Nanjing, Renmin University of China, and Communication University of China. He has held a exhibition at the McMallen Museum of McMalon, the Chinese Art Museum, and Boston Academy in New Zealand’s Bruce Mason Art Center. His works have been invited to participate in the Louvre of the Louvre, France, the New York Armal Studius 94 Pier New York and other international art exhibitions, and was collected by dozens of art museums and museums such as the Rockefeller family. More than ten monographs on publishing arts are built with the "Cao Jun Art Museum". His artistic achievements have been reported by CCTV and "People’s Daily".

Cao Jun’s "New Song -style Chinese Painting" was included in the textbooks of higher arts academic research by many countries such as China, the United States, Austria and other countries, and was used as an academic research object.

Introduction

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Lu Cheng, host of Shanghai Radio and Television Program, Editorial of National First -level Literature, Winners of the National Broadcasting Host Gold Merroscopy, President of the Shanghai Recitation Association, Vice President of the Shanghai Language Workers Association, and a member of the Shanghai Workers Association.

Cao Jun’s works appreciation

Light -luminous wings

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Kamiya Baji

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Small to suck the charm

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New poem in the sleeve

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Autumn water

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In the river

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Drunk

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Producer, total producer

Shi Yanqi

General consultant

Feng Yuan

General planning

Mao Shi’an

Art consultant in this episode

Cao Jun Lu Cheng

Title of "Poetic Love"

Wu Qianyu

Legal adviser

Zhao Jingguo

Director

Yuanbing

Editing

Yuan Bing Yang Qi

Color adjustment

Fengzhen

Piece Ending

Tao Hong

media

Xiao Yi

Coordinate

Chen Xuan

Exterior

Universal

Produce

China Television Travel

Systematically

China Television Cultural Tourism Art Research Institute

Joint camera

Shanghai Shahu Media Co., Ltd.

Gratitude

China Television Cultural Tourism Research Institute

China Television Travel Poetry Research Institute

China Television Travel Art Research Institute

China Television Travel Literature and Art Research Institute

Zhongyang Cultural Communication (Shanghai) Co., Ltd.

Shanghai, China

China Television Travel

Relying on the Central Digital TV Channel, China Television Cultural Tourism brand is based on the inheritance and dissemination of Chinese classic culture. It will integrate the central -level media platforms to combine the advantages of new media to create a cultural communication platform of media, culture, art, and tourism. It involves media operations, art research institutes, publishing, cultural exchanges, art exhibitions, art auctions, cultural tourism, literary evening party building, art and technology, art and finance, and art cross -border brand building.

At present, it has successfully implemented the Shanghai Center of China Digital TV Chinese Studies Channel and Shanghai Center. With the joint creation of "National Cultivation", "The Moon of the Sea", "Fall in the North Bund" with the Propaganda Department of the Hongkou District Committee of the Communist Party of China, integrate it, the exhibition, the exhibition, and the cultural and creative. New style of cultural fusion.

On December 24, 2018, the first "National Academic Rhymes" Haipai Painting and Painting Master’s Academic Invitational Exhibition was held

On December 31, 2019, the first "Ocean Birth Moon" National Oil Painting Master’s Academic Invitational Exhibition was held

Life aesthetics and aesthetic application forums on January 18, 2020

On April 20, 2020, the "Covenant of the Hong Confucianism" was held in the north and south flowers and bird paintings of the north and south of the country

In November 2020, he participated in the 3rd Yangtze River Delta International Cultural Fair and held the exhibition "flowing art". The integration of art and technology

From December 2020 to July 2021, "Fall in Love with the North Bund" master sketching and creative exhibition activities

On June 17, 2021, the second "National Cultivation Art Rhyme" TOP special exhibition was held

On July 1, 2021, the "traceability is true, value consensus" encrypted digital art round table forum

In November 2021, the second "Falling in Fall in Beibu" national oil painting master sketching and creative activities

Features in the form of exhibitions and columns, explore the new forms of offline physical exhibitions and online television and network synchronous exhibitions, and strive to exhibit works from all -round three -dimensional presentation from visual impact, emotional driving, and in -depth analysis.

In 2018, China Television Cultural Tourism Art Research Institute has been established. The Academy and Food and Culture Research Institute takes artistic research, art education, and artistic creation as the development pattern, integrating expert resources and academic research.