What signals are released by the recovery of the automobile consumer market?

  [Economic Interface]

  In May, China’s automobile production and sales situation continued to improve, with a month-on-month increase, and the year-on-year growth rate was significantly higher than last month — —

  What signals are released by the recovery of the automobile consumer market?

  Guangming Daily reporter Liu Kun

  "I really want to own a car of my own during the epidemic." "Beijing’s lottery car purchase policy will give priority to ‘ Car-free families ’ , the opportunity is coming "… … Recently, automobile consumption has become a topic that people often talk about after a meal, and some people even just bought a car they have long admired.

  According to the statistics of China Automobile Industry Association, in May 2020, China’s automobile production and sales situation continued to improve, with an increase from the previous month, and the year-on-year growth rate was significantly higher than that of last month. What signals have these positive changes released?

  "This shows that the effects of policies introduced by the central and local governments to stabilize and expand automobile consumption have gradually emerged, automobile enterprises have accelerated their resumption of work and production, residents’ consumer confidence has been enhanced, and automobile consumption demand has been effectively released and replenished." Gao Feng, spokesman of the Ministry of Commerce, said that China’s automobile market has great development space and potential, and the demand for automobile consumption is still strong. With the full recovery of domestic production and living order, various policies to help enterprises get further results, and China’s automobile consumption market will still maintain a steady recovery trend.

  1. The growth rate of passenger car production and sales has changed from negative to positive, and the confidence of consumers has increased.

  [Hot spot]

  From June 1st, Beijing publicly solicited opinions on the optimization scheme of passenger car regulation policy. In the optimization scheme, on the basis of participating in the allocation of ordinary indicators and new energy indicators on a personal basis, the allocation of indicators based on "car-free families" and ranking of points is added; Give priority to "car-free families" from two aspects: setting points rules and quota ratio.

  "Since the COVID-19 outbreak, China’s automobile industry has been greatly impacted and faced unprecedented challenges." Ye Shengji, chief engineer and deputy secretary-general of China Automobile Industry Association, believes that although the current situation is grim, overall, the difficulties are temporary. With the gradual recovery of China’s economy and the orderly promotion of "six guarantees" and "six guarantees", the automobile industry has gradually returned to normal, and the production and sales situation has developed in a good direction.

  An ocean-going ro-ro ship recently loaded domestic cars at Lianyungang berth and exported them to Chile. Photo by Wang Chun/Bright Picture

  In May this year, China’s automobile production and sales were 2.187 million and 2.194 million respectively, up 4% and 5.9% from the previous month, up 18.2% and 14.5% from the same period last year, with the growth rates increasing by 15.9 and 10.1 percentage points respectively over the previous month. Among them, the production and sales of passenger cars were 1.66 million and 1.674 million respectively, up 4.5% and 8.9% from the previous month, up 11.2% and 7.0% from the same period last year, and the growth rate has turned from negative to positive.

  In this regard, Ye Shengji analyzed that the reason for the market recovery is that the domestic epidemic situation has been effectively controlled and the automobile industry has basically resumed work and production. Under the promotion of the "combination boxing" of policies such as stimulating domestic demand and promoting consumption, consumers’ confidence has increased, and the suppressed market and consumption are gradually being released.

  With the development and application of new technologies such as big data and artificial intelligence, the performance and service of automobiles are constantly improving. "Our L3 autopilot system has completed tens of thousands of scene matching tests and 50 million kilometers of road tests." Zhu Huarong, president of Changan Automobile, said that in the traffic jam scene, the system can support unmanned driving up to 40 kilometers per hour. Experts believe that new technologies will make cars more "smart" and bring new consumption growth points.

  Hebei Qinghe auto parts enterprises resumed work in an orderly manner to ensure production. Xinhua news agency

  Ye Shengji said that last year, due to the downward pressure of the economy, Sino-US economic and trade frictions and some policy factors, residents were more cautious in consumption, and the automobile market was indeed declining. Since the outbreak, residents’ consumer confidence has also been greatly affected. Therefore, it is necessary to vigorously stabilize and protect employment, boost consumer confidence, and promote the continuous recovery and development of the automobile market, thus promoting the steady and healthy development of the economy and forming a virtuous circle.

  "The need for cars in cities such as Beijing is great." Ye Shengji said that in the second half of this year, Beijing plans to issue 20,000 new energy indicators to "car-free families" at one time. Although it has positive effects, objectively speaking, the effect is limited. All localities should faithfully implement the policies of steady growth and promotion fees promulgated by the central government, and "loosen" the restrictions on purchases, especially the policies for new energy vehicles. At the same time, more efforts should be made in urban planning, road facilities, traffic management, parking lots and other infrastructure construction to promote the coordinated development of automobile consumption and urban construction.

  Yao Jingyuan, a special researcher in the State Council Counselor’s Office, said that at present, there is no surplus in China’s automobile industry, and there is still demand in the market. The automobile industry has a long chain, which can stimulate more than 150 industries such as steel, rubber, glass and leather manufacturing, and has a strong function of promoting employment. Therefore, the focus of policy should shift from restricting automobile consumption to guiding the rational use of automobiles, solving problems such as congestion and improving the level of urban governance.

  2. The sales growth rate of new energy vehicles is obvious, and the positive role of the policy has appeared.

  [case]

  Not long ago, Ms. Wang, a post-90s Internet practitioner, spent about 280,000 yuan to buy a domestic Tesla Model 3 new energy vehicle. "I placed an order last year, and the price was lowered some time ago. When I bought it, it was tens of thousands of dollars cheaper than before, which was quite cost-effective." She said. Experts believe that the localization of Tesla will bring "catfish effect" and promote many new energy automobile brands in China to actively participate in the competition.

  Like Ms. Wang, many people are paying attention to the development trend of new energy vehicles.

  Miao Wei, Minister of Industry and Information Technology, said that since the outbreak, the production and sales of new energy vehicles, like traditional vehicles, have been greatly affected. China has formulated a series of policies and measures to promote the development of new energy vehicles, especially delaying the subsidy for new energy vehicles and exemption from vehicle purchase tax by two years, so as to restore the growth of production and sales of new energy vehicles.

  Judging from the current situation, the positive role of relevant policies is emerging. In May, the production and sales of new energy vehicles in China were 84,000 and 82,000 respectively, up 3.5% and 12.2% from the previous month and down 25.8% and 23.5% from the same period last year. Compared with last month, the production and sales of pure electric vehicles have increased.

  Press the "accelerate button" when Anhui Wuhu automobile enterprises resume work and production. Xinhua news agency

  Although the production and sales of new energy vehicles continued the growth momentum in May, the market situation of new energy vehicles is still very grim. Ye Shengji analyzed that the cost of new energy vehicles in China is too high, and the cost of batteries accounts for more than 40% of the cost of the whole vehicle. In addition, the infrastructure such as charging piles is not perfect enough, and market consumption is affected. In addition, in terms of high-end products, many enterprises in China are not well prepared for technology and are somewhat out of touch with the market.

  "The subsidy policy for new energy vehicles and other support policies should keep pace with the times in combination with the industrialization." Ye Shengji believes that all localities can introduce relevant policies to promote the development of new energy vehicles according to local conditions, promote industrial iteration, transformation and upgrading, and achieve high-quality development. Policies on crossing and bridge fees, parking fees, scrapping of old vehicles (giving priority and preferential treatment to replace new energy vehicles) should be fully implemented.

  Shi Minjie, an engineer from the Institute of Science and Technology and Standards of China Electronic Information Industry Development Research Institute, suggested that the subsidy policy should include the requirements on the investment intensity of R&D of automobile enterprises, the development and application of new technologies, and guide enterprises to increase their investment in technology R&D, so that subsidies can really fall on the technological upgrading of new energy vehicles in China. At the same time, speed up the construction of the standard system of the whole industrial chain of new energy vehicles, take advantage of China’s super-large market size, promote the standardization process, and control the initiative in standard setting.

  "We should encourage the development of different technical routes." Shi Minjie said that he supports the development of new business models such as "separation of vehicle and electricity", encourages enterprises to further improve the safety and reliability of the whole vehicle, and develops and produces new energy automobile products with advanced underlying operating system, electronic and electrical system architecture and intelligent and networked characteristics.

  Miao Wei pointed out that in the future, we will pay close attention to the development of new energy vehicles, so that they can have a better use environment and more consumers are willing to choose new energy vehicles. From the supply side, the "streamline administration, delegate power, strengthen regulation and improve services" reform will be further intensified, and the OEM production of new energy vehicles will be released in an orderly manner; At the same time, the brand authorization pilot will be implemented for enterprises that develop innovative new energy vehicles. From the demand side, in addition to implementing fiscal and taxation support policies, it will also encourage the development of power exchange mode and encourage local governments to use more new energy vehicles in the field of public services. From the user side, we will continue to increase the construction of charging and replacing infrastructure, encourage all kinds of charging and replacing facilities to achieve interconnection, and encourage local governments to introduce preferential policies on parking and traffic for the use of new energy vehicles.

  3. The risk of international supply chain is generally controllable, and there are more opportunities for world cooperation.

  [status quo]

  In May this year, China brand passenger cars sold a total of 571,000 vehicles, up 0.4% year-on-year, accounting for 34.1% of the total passenger car sales, down 2.2 percentage points from the same period of last year. Experts said that due to the epidemic, the automobile market demand has not recovered, and the market share of China brand cars is declining, and the decline is not small, but the product sales of some internationally renowned automobile companies are growing rapidly, which shows that our brand strength and product strength are not enough, so we should pay attention to it.

  "From a big car country to a strong car country, China brand cars must be stronger and bigger, which is the foundation." Ye Shengji said that brand influence is not formed overnight and needs continuous cultivation and accumulation. However, we must also realize that now is the era of big data, and the cycle of cultivating a brand may be greatly shortened. As long as the products are excellent, the performance is excellent, and the quality and reliability are excellent, consumers’ cognition will be formed soon.

  Ye Shengji said that in the future development process, all relevant enterprises in China should practice hard, learn from internationally renowned brand car companies, work hard to break through key core technologies, work hard on quality and reliability, and constantly enhance brand influence and product competitiveness. After decades of development, especially after more than 40 years of reform and opening up, China’s automobile industry has a relatively complete industrial system, and some key enterprises have achieved good results in improving product quality and brand reputation. We are full of confidence in the future development of China brand cars.

  At present, the epidemic is still spreading around the world, which has a great impact on human production and life and world economic and social development. It is necessary to pay more attention to the global epidemic prevention and control and the changes in the industrial development situation.

  "Affected by the epidemic, there are certain risks in the international supply chain of automobiles." Ye Shengji said that from the current tracking situation, the risks of the international supply chain are generally controllable. In the future, we should further follow the international epidemic situation, take relevant measures in time, and make efforts to ensure the safety and controllability of the industrial chain and supply chain.

  Miao Wei emphasized that the epidemic has had a great impact on the global automobile supply chain, the automobile market has fallen sharply, and the industrial structure is facing adjustment. How to properly deal with it requires in-depth thinking and discussion of countermeasures. The automobile industry is a typical international and market-oriented industry. The epidemic situation knows no national boundaries, and so does the global automobile supply chain. Enterprises in this industry should make concerted efforts and strengthen cooperation in Qi Xin to jointly meet the challenge of the epidemic situation. China government will unswervingly open wider to the outside world, continuously optimize the business environment, promote high-quality economic development, and provide more cooperation opportunities for the world.

  [Micro-survey]

  # Will you buy a new energy car? #

  The subsidy policy for the purchase of new energy vehicles was extended for two years; Hainan buys new energy vehicles with a reward of 10,000 yuan each; Shenzhen Transportation Bureau issued policies to promote the promotion of new energy vehicles & HELIP; … Recently, the consumption of new energy vehicles has ushered in many benefits. Some people say that it is the general trend for new energy vehicles to replace traditional fuel vehicles. Some people say that charging is more convenient than refueling and saving money. Others hold a wait-and-see attitude for the consideration of cruising range and charging. Are you considering buying new energy vehicles? How to treat the future development of new energy vehicles?

  @allison06FD:Optimistic about the future of new energy vehicles, will buy.

  @Jevensflower:If the disposal of scrapped batteries can be done well, I will buy it.

  @ Think about Grace:An oil car and a new energy car are economical and convenient to drive in and around the city.

  @ 京京京京京京京 gave me three views:I want to buy it, but I can’t get the number.

  @x Shao Shao jun x:I am a new energy vehicle owner. Generally speaking, in a city with relatively complete charging facilities like Beijing, the convenience of using new energy vehicles is ok, charging is fast, and the cost of using vehicles is really low. But if it’s a long distance, it’s still more troublesome, and it’s no problem to walk in the city.

  @ LinYu:The lack of rechargeable parking spaces is also a problem.

  (Guangming Daily reporter chenchen finishing)

  Guangming Daily (11th edition, June 18th, 2020)

The content of Watergate Bridge in Changjin Lake is "hard" to win the Spring Festival stalls and the popularity of the super-long line.

There was only fourteen days between the release of The Battle at Lake Changjin and the release of Watergate Bridge.It may be difficult to reproduce the popularity and box office miracle of The Battle at Lake Changjin series, but it still tells a hard truth by its own testimony: the text planning that meets the audience’s expectations, the excellent cast and performance, the production level and scale of hardcore can go out of a stable and long line, and good content has no winter at all.

Author: Liang Xiang

Editor: Lan Er

Layout: Wang Wei

Watergate Bridge of Changjin Lake (hereinafter referred to as Watergate Bridge) won.

Under the excellent performance of the previous The Battle at Lake Changjin, Watergate Bridge, an airborne Spring Festival file, has been released for 19 days, with a box office of more than 3.6 billion; And with the entry of new films, "Watergate Bridge" still occupies the first place in all daily movie-watching indicators, continuing the long-term popularity.

In the traditional Spring Festival with family comedy as the just-needed file, Watergate Bridge, as a war film, has sprung up suddenly in subject matter, but its excellent color bears the bursting scene and emotional resonance of the previous work, which has lived up to the audience’s expectations and sustained its reputation. Counting the first box office of 5.775 billion, the total box office of The Battle at Lake Changjin series movies will break through 10 billion just around the corner.

Under the "film and television winter", such a box office miracle may be difficult to reproduce, but it is still a hard truth in its own words. "Watergate Bridge" is like a night fighter who rushes into the heavy snow on its screen, aiming at the hard road without shortcuts: a solid enough cast and a hard enough production level are to grab the stable output of the box office.

From Big to Small: Focus on the Bridge of Destiny Intersection

According to Huang Jianxin, the chief producer of Watergate Bridge, there was only 14 days between the screening in The Battle at Lake Changjin and the release of Watergate Bridge. It was not until the early morning of January 22, 2022 that the production team finished and handed the film over to Huaxia Copy Factory.

Any excellent film and television work will be under pressure to shoot a sequel. In particular, The Battle at Lake Changjin’s great influence has brought the audience’s sympathetic public opinion expectation and new market feedback, which is bound to influence the planning decision of the creative team. What the audience cares about most and wants to see most is what the second Watergate Bridge needs to present most.

The first film, The Battle at Lake Changjin, has a huge and cultural group image. The soldiers who came from all over the world and finally fought on the battlefield out of common belief, the more tragic their battles were, the more their experiences involved people’s hearts. So from the planning, "Watergate Bridge" has set the core of the literary drama: describing the fate of the seven soldiers.

The fate of the soldiers, all meet on the battlefield. There needs to be a battle to deliver all the answers.

This has the core plot of the second Watergate Bridge: After World War I in Changjin Lake, the United States began to retreat to the east coast of the Korean Peninsula, and Watergate Bridge was their only passage; Only half of the soldiers left in the seventh company will raid with the soldiers of the ninth company and destroy the Watergate Bridge to cut off this passage.

Thanks to The Battle at Lake Changjin’s completion of the necessary background preparation, Watergate Bridge saves a lot of pen and ink, directly spreads the battlefield to the audience, fills the extreme tension of the task, and allows the immersive atmosphere to enter quickly. What’s more, the clear and focused goal setting makes this sequel friendly to all audiences, and even if you don’t know the background, you can quickly enter because of the familiar mode of war movies.

The visual base of heavy snow all over the sky, the competitive pattern of limited space, and the war confrontation of burning adrenal glands. Night, snow, golden gunfire and deep red blood together constitute a tragic battlefield picture. The U.S. military, which has the air superiority, put incendiary bombs on its fighter planes while cruising, and the enemies on the ground held flame throwers, which formed a cruel three-dimensional fire oppression with strong hard power. China soldiers who can’t fight hard must stage a series of intelligent guerrilla warfare and skillfully use a pistol and a Grenade to be small and broad. China soldiers broke the bridge again and again, while the US troops stopped and repaired it again and again, which made the battle narrative compact.

Compared with The Battle at Lake Changjin’s "big", in Watergate Bridge, the creative team pays more attention to "small": from the battle of big scenes to the accurate presentation of a bridge, from the focus on the righteousness of home and country to the personal choice of sadness and joy. The lens not only shows the huge battlefield, but also focuses on the volunteers who are holding explosive charges and flying, ready to die. The audience looked at the body that was constantly penetrated by enemy bullets in the dark, and looked at the blood spattering, and then the whole body was swallowed up by the burst fire. From a small perspective, generate had greater resonance. The sacrifice that runs through the whole film’s artillery fire not only mobilizes the audience’s tears, but also is the emotional landing point that keeps overlapping, which tests the director’s control.

It is this change of perspective from big to small that makes the placement of Watergate Bridge more accurate, and those guns and fires hit the hearts of the audience more easily.

Combining civil and military skills: emotional resonance under artillery fire

Martial arts plays are in the Ming Dynasty, while literary plays are in the dark.

Although the two-and-a-half-hour Watergate Bridge is a battle scene after another, the underlying logic of martial arts drama is supported by strict literary drama. There is the art of war: in order to be small and broad, the volunteers are divided into four teams, making a diversion from the East to the West, and using interspersed tactics to find the weak points of the enemy and win with one blow. There are wits: the route, the time, the reasonable choice of weapons, judging the advance and retreat of preparation, catching the thief first and catching the king first … There are teams, individuals, and even the key fate choices that group soldiers will face along the way from The Battle at Lake Changjin.

The role of Wu Wan Li (Jackson Yee) is the final destination of all literary plays in Watergate Bridge. He is a growing character. After The Battle at Lake Changjin’s rebellion, in Watergate Bridge, when he asked Yu Congrong "How many enemies he killed" at the beginning, the answer "It doesn’t matter, I want you all to go home safely" clearly set the tone for the transformation of a teenager. It is this hidden tone of literary drama that guides the boy to slowly move forward and cover him with a warm quilt when he finally faces the young wounded American soldiers captured in the military camp. This point-to-point mood is self-evident.

Except Jackson Yee, all the actors in Watergate Bridge are also connected with Qi to form a coexistence of fate. To some extent, Qi Lian has become the collectivization concept of the actors, supporting their subconscious performances. It is this natural interpretation that gives Watergate Bridge a more authentic flavor when it ends with The Battle at Lake Changjin’s group portrait.

Tan Ziwei (played by Duan Long) is called "the hero who can’t be killed", but he doesn’t like this title. He warns Wu Wan Li that there are no heroes who can’t be killed or frozen on the battlefield, but only the glory of soldiers. Unlike the traditional hero’s gaze before his sacrifice, Tan Zi was such a hero that he fell down silently without warning when he was doing the task deployment for the soldiers, so that the audience suddenly discovered his injury. This sudden accident and silence magnified the tragic battle and the hardness of the characters.

Before the bridge bombing, Pinghe (Elvis Han) went to apologize to Wu Wan Li and told his brother that Wu Baili had died because of himself. And Wu Wan Li’s answer, "Everyone in Qilian is my brother", has unloaded the deepest burden in Pinghe’s heart. This is the most touching friendship between comrades in arms.

Mei Sheng (Zhu Yawen), whose eyes were badly injured, drove a burning crawler and stumbled down a snowy hillside and crashed into the enemy’s shelters. At this time, he is faced with the inevitability that a strong man will never return, and his heart has no worries. The only thing he wants is to think about his wife and children at the last moment and take a look at the photos.

Wu Qianli, played by Jason Wu, finally admitted to Wu Wan Li that in fact, what my brother said may not be all right. Come on, fly as you like. At the moment of sacrifice, Wu Qianli, who fell, rolled on the hillside, and was finally caught by Wu Wan Li. His eyes looked at his younger brother, although he couldn’t open his mouth any more, but what he should say had all been said.

In the battlefield of gunfire, while presenting scenes, we can also have these delicate descriptions, which also shows the hard-core skill of the film drama. The martial arts drama continues, but the bond between literature and drama has not broken. It is the fate of all the group images that supported the emotional transformation for two and a half hours. When the story ended, all the teams assembled, leaving only Wu Wan Li in the seventh company to shout out the sentence, "It should be 157 people, but it should be 1 person", and all the audience’s emotions reached a climax.

Explaining the emotional fetters of Watergate Bridge, Huang Jianxin, the chief producer, said: "The biggest challenge of the sequel is to integrate the fate, emotions and battle scenes of the characters. Wan Li’s red scarf, Wan Li’s face, Mei Sheng’s daughter’s photo and other details are all echoes and connections of the previous works, and the mood of all creators is also integrated into every detail and emotion. "

Literary drama is the foundation, martial arts is the beginning, and then high-quality production is used to prop up the flesh and blood, which has become the banner of Watergate Bridge. As a super blockbuster with great appreciation, The Battle at Lake Changjin series meets the audience’s demand for watching movies with magnificent war scenes and shocking emotional impact, and once again explains that good content is the last word.

Schedule blessing: content is the universal antidote to the Spring Festival file

"We have fought all the battles we should fight, so the next generation won’t have to fight." This is probably the most inspiring line in The Battle at Lake Changjin. But the next generation needs to know what kind of battles the previous generation fought, which is the historical mission of the film to link the past with the future.

As the main consumer army of movies, the younger generation audience is also the main body that contributes to the box office of The Battle at Lake Changjin series and sets off word-of-mouth communication. What’s even more rare is that The Battle at Lake Changjin series movies have also triggered a movie-watching craze of all ages. According to the data of Cat’s Eye Professional Edition, the proportion of users who want to watch this series is over 40 years old, and there are many older audiences in almost every screening of The Battle at Lake Changjin series movies. In fact, according to the conventional statistics, in 2021, the per capita number of movies in China is 2.4, and half of the audience only watch one movie a year. The box office miracle of The Battle at Lake Changjin series movies has something to do with attracting a wider audience to the cinema.

The attendance of the older generation brought a family-style viewing experience. In this year’s Spring Festival file, history, war, comedy, love, action and animation are diversified in general, which can basically cover all ages and provide more choices for families to watch movies. But from a rational point of view, entering the Spring Festival file does not mean absolute safety. If some filmmakers and cinemas are too eager to get blood back in the Spring Festival file, they only regard the Spring Festival file as an opportunity to make up for their blood loss in the past two years, instead of resonating in the atmosphere of celebrating the New Year and providing high-quality entertainment consumption for the audience. The works that are not up to standard can only watch the good films fall apart and become cannon fodder.

Whether it’s The Wandering Earth’s Hello Li Huanying or Ne Zha’s Wolf Warriors 2 in the summer, the core of the explosion lies in the high-quality content of the film itself, whether it has the emotional ignition point corresponding to the audience. When the audience is sitting in the cinema and facing the screen, what the film should do is to release this emotion to the extreme. In this logic, what the audience sees is not the film itself, but a certain resonance between the film and social emotions.

The creators of Watergate Bridge realized and protected this resonance and integrated it with the social emotions of the Spring Festival. The soldiers’ parting and longing for home in the movie make the reunion in reality the biggest egg. This kind of emotional resonance, in the family-style viewing, is set to the strongest sound.

According to the data of Lighthouse Professional Edition, at 22: 46 on January 22, the total box office of pre-sales of new films for the Spring Festival in 2022 exceeded 100 million. Compared with last year, the speed of pre-sale exceeded 100 million is about ten hours late. The retrogression of such data once again makes people feel the cold winter of film and television, but there has always been such a fire in winter, which can burn good content into the eyes of more viewers. As we can still see now, the popularity of Watergate Bridge is still continuing, and the momentum continues to be high. Although it is snowing heavily on the screen and outside the cinema, Watergate Bridge has walked out of a stable long line with the text planning, excellent cast and performance, and hard-core production level and scale that meet the audience’s expectations, telling all film and television practitioners that good content has no cold winter at all.

THE  

Wang Shuo, a "literary rascal": I am a Zhongshan wolf, and I am crazy when I succeed (Figure)

  


  Lu Xun’s Diary of a Madman is the originator of China’s modern novels. After nearly 90 years, Wang Shuo, a "literary rascal", dramatically named his 2007 ending work Diary of a New Madman. This book contains most of Wang Shuo’s private diaries and two short stories in 2007: the diary involves his feelings about people, himself, things, God, life and death; The novels "Horrible Thoughts" and "Days After Death" are metaphors of Wang Shuo’s fate and state of mind in the past six years.


  500 "wild" words in the diary


  At the beginning of this year, Wang Shuo returned to the reader’s field of vision with his comeback work My Chitose Cold, but people found that Wang Shuo’s book was "incomprehensible". The publication of the Diary of a New Madman was prefaced by Wang Shuo: "In reality, readers are particularly afraid of not understanding it and should take care of it. After all, there are a few people who sincerely want to buy and don’t understand. Very few people may be mentally ill. "


  The reason why Wang Shuo named the new book Diary of a New Madman is that this book records a process of delusion, reaching a high point and finally getting to the bottom. In the meantime, every time I think about it, I directly type it into the computer, pushing it one by one, just like crossing the mark. "I solemnly recommend the method of self-treatment of schizophrenia: I type my delusion into the computer, and the rest is a particularly realistic person."


  It is reported that the diary of the book was written from April to August 2007, totaling more than 500 articles. The style of writing followed Wang Shuo’s consistent maverick. "Crazy, I understand that I look down on people. I think I just look down on things. " The book is divided into six categories according to the realistic orientation, which are named as "I", "Enlightenment", "People", "Things", "Classics" and "Death" respectively. Wang Shuo believes that if the diary is sorted by time, this process is only meaningful to him personally, while the classification according to reality provides a sense of direction for reading and regulates the internal logic of "madness". "I don’t agree to print a book for people to read crazily, and then I can’t come back if I read crazily."


  Diary or talk about personal life, such as Why I haven’t finished writing about Chitose Cold, Thoughts on Watching Youth-related Days with My Daughter, Remembering My Dad in a trance, and Telling the world about my red knowledge; Or talk about realm consciousness, such as what is death, my Buddhist view, and the most shameless face to death; Or talk about the way of the world, such as "Remembering Liang Zuo", "Quotations from Jiang Wen" and "Telling all the false sensible people in the world"; Or take a long reading note such as A Dream of Red Mansions and Zi Zhi Tong Jian to reflect on the inner world … By the last one written on August 29, 2007, Wang Shuo’s thought after six years of hardship was broken out.


  The novel "delusion" gives a feast of perception


  The two short stories "Horrible Thoughts" and "Days After Death" are the acme of the structure and play of words, and describe infinite thoughts with limited Chinese characters.


  Wang Shuo believes that his writing has reached the realm of "following one’s inclinations". "The two novels were written at the time of delusion, around 2003 and 2004, and I can’t remember them clearly, because they have been written countless times and belong to the series of’ automatic writing semi-finished products’."


  "Then I saw things like heaven, happiness and love that I never believed in before. These are all landscapes, and a picturesque landscape is no longer an abstract word. It turned out to be all true. When I think like this, I see moving and sadness again-sadness is a gray forest, full of trees with thick moss hanging over them for a long time. Touched by a cave under the cliff by the sea, the cold tide poured in, and the golden light of the sunset lit up the chrysanthemum-like wrinkles on the cave wall. "


  From the beginning of this book, Wang Shuo’s language is embedded with a kind of magic, and his surreal feelings are directly projected to the readers’ senses through extremely accurate words, and his expression is smooth and incisive. The novel has a total of 40,000 words, and every word is exquisite. The editor of this book thinks that he has presented a "feast of perception" to the readers.


  The style of writing returns to family and rewrites itself.


  Twenty years ago, Wang Shuo was born in China literary world with works such as "Stewardess". He conquered countless readers with half piqueness and half affection. However, since "My Chitose Cold", many people are deeply sorry and puzzled by his unique style and profound content.


  The two novels included in Diary of a New Madman let people once again see a Wang Shuo whose words are superb but his heart is still quiet and simple. Although he calls himself a "delusion", he contains an important ups and downs in life, rewriting himself and being full of warmth.


  In the book, Wang Shuo recalled his parents, brother and past family. Life is like a play, everyone is just an actor. "I don’t hate to play my dad’s old actor. I just gave him a cold shoulder in the middle. He asked me to play like this, but I didn’t play like this … Later, he stopped playing and left. I haven’t seen him again. I miss him very much. How can a group stay for 40 years without feelings … I have broken his heart, and he has also broken mine. Maybe we both played too seriously. "


  Wang Shuo’s daughter had a complete family before she was 6 years old. In her novels, Wang Shuo devoted herself to that time. "The story of happiness in my life is the first six years of meeting myself in the afterlife. Then I cut the reins of happiness myself. "


  Through the words in the book, readers can see a father with infinite warmth, infinite miss and infinite love for his daughter. "My home is not completely scattered because of her. I live for her, and if she is gone, I will never breathe another breath in this world. "


  Controversial "private" signboard is popular?


  Referring to the new book named Diary of a New Madman, Wang Shuo said: "Some people say I am crazy, don’t they? I am a Zhongshan wolf, and I will be crazy if I succeed. " As for whether the title of the book is suspected of following the trend of Lu Xun, Wang Shuo once said with a smile: "Madness is not Lu Xun’s patent."


  Wang Shuo’s two consecutive new books have all been marked with the word "private", which has aroused readers’ general doubts about his motivation to publish books. Some readers posted on the forum: "Wang Shuo is really old and can only sell his privacy like a dead star." Some readers even accused Wang Shuo of taking "private" things as a kind of depravity, completely making his entertainment a star. Some readers predicted that no matter how Wang Shuo caught his eye with the "private" signboard, he could not save his declining book sales.


  Link. Quotations from Diary of a New Madman?


  1. The serious problem lies in the educational media itself, followed by the people.


  2, people want to discriminate against others, people will discriminate against him!


  3. If you hate me, you should be different from me and more civilized than me. You should be careful not to become a person like me.


  4. If you deal with a man as he deals with you, you will become your enemy.


  5. Well, what can we do? Ok, I got it all, but it’s still empty.


  6. I just want to make the villain feel insecure.


  7, equality formula: I am a rogue who I am afraid of+you are a rogue who is afraid of you = who is not afraid of who.


  8. You want to entertain me, and I will entertain you to death! 9. There is good tea when friends come, and boiling water when the media comes.


  10. Beijing can no longer be so developed, and it will soon be connected with Tianjin. If the groundwater is pumped again, it will sink, just like one third of Shanxi. Otherwise, you should pay attention to desalination, so that we can lie on the beach in Tanggu to get water to drink.


  11. The difference between me and Lao Xu’s blog is that I speak from the bottom of my heart. She has a helpless attitude towards life. I am really a person who feels super good about myself, so sometimes I feel particularly annoying after being complacent. But as the old saying goes: the heart can speak, and the doctor is as pale as earth.


  12. There is no difference between young women in rock and literature. They take hobbies as their personality.


  13. How many people in the society are crazy and they don’t know it. They are acting normal.


  14. Whoever doesn’t make progress, sitting there bragging, will throw it directly into the human trash can.


  15. To die is to follow the illusion. Dying means that all the pictures in your life come to your eyes, and those who are sorry for others are hell; A clean conscience is heaven.


  16. Tragedy is to show people the beautiful destruction; Comedy is to tear the worthlessness of life to people; Both are destructive jobs.


  17. Even if Lin Daiyu is married to Jia Baoyu, she is angry every day. 18. The most upside-down thing for redologists is to treat consciousness as decadence.


  19. Writing prose is like a brothel woman. Song dynasty. On the other side of Liu Yong. I’ve been hanging out with poets for a long time, and I’ve sung a few words myself, pretending to be a lyricist.


  20. Life is a kind of aggregation, and death is a kind of divergence.


  21. The father of fashion is avant-garde, the father of avant-garde is alternative, and the father of alternative is rebellion.


  22, middle class-outbreak-fake expensive-elegant-bragging ratio-big gold teeth-BMW-LV. It’s all called "local trouble" when translated.


  23. How big the steamed buns will be?


  24. Tell the national corrupt official book: How much money do you have to roll before you will stop?


  25. All novels are true. I’m afraid I’ll scare you.


  26. The rascal is magnanimous, and the teacher often feels sorry for him.


  27, hatred will distort people’s faces, and I will become a fierce face from a pure teenager.


  28. Men are self-interested and women are altruistic. Although it may be just to protect genes, although there are many gossips-annoying.


  29. It is a tragedy of China people to be canonized if you reveal some common sense.


  30. In view of China’s national conditions-a large population and a small population, it is better to promote pinball than golf. (Reporter Wang Jianhui, Gan Yanyan)

Editor: Li Xingcun

Anti-drug Mininovel: The Cost

Topic: Collection of National Network Anti-drug Works

  A mini-novel


  Substitution price


  Cai Qiu tried to dial the phone and finally turned it on. She bit her teeth and felt that there was hope at last. It had been two days and two nights. She flew from Yunnan to Beijing and rocked from Beijing by train for nearly twenty hours before she arrived in Fengzhou City and stayed in Fengzhou, a very humble small hotel.


  As long as it is through the phone, and the small landlord in Fengzhou can take the goods out of her vagina as soon as possible, she will no longer have to suffer from this foreign crime, and she will persist in not eating or thirsty, but the vagina has been stuffed with such a hard thing for several days, and the pain is not mentioned. The main reason is that she can’t hold back. She is a little dizzy and feels that everything is spinning. She looks at her companion Xiaocui.


  Xiaocui gulped a mouthful of water in his mouth and gargled. He pushed open the bathroom door and spat on the bedpan before saying, "If you hit hard, you will always catch it."


  Cai Qiu pressed the phone and continued to redial, and the small landlord turned off the phone again.


  What the hell is going on?


  Cai Qiu and Xiaocui are beginning to worry. Is there something wrong here? Or is Lei Zi eyeing it? They have been guessing for a long time, but they can’t guess anything. They are half lying in bed thinking about each other.


  Cai Qiu really doesn’t want to deal in drugs. She knows that drug trafficking is illegal, but her boyfriend’s friend told her that she would only do this once, earn some money and go back to the countryside to marry her boyfriend, so as to save her poor life in the village, which is not as good as dogs in Liancheng.


  She asked how much money she could earn once.


  Boyfriend’s friend said: "The boss said that as long as you send this batch of goods to Fengzhou, someone in the local area will pick it up, put it down and come back, and the boss will pay you 100,000 immediately!"


  Colorful autumn stare big eyes, "hundreds? I have 100 thousand yuan, but I haven’t gone to heaven yet? "


  Boyfriend’s friend said, "The boss wants you to go to heaven!" "


  For the sake of 100 thousand, in order to live a paradise, Cai Qiu agreed.


  One hundred thousand yuan! One hundred thousand yuan is tempting enough.


  That day, when boarding the plane, the boss sent two women to bring her goods, and also brought Xiaocui. When giving them the goods, the two women asked them to take off their pants, and then put two packs of heroin in a large condom and stuffed them into their vaginas.


  They were afraid to go to the toilet. They dared not eat or drink all the way. They suffered from hunger and pain. They finally got to Fengzhou, but they couldn’t get in touch with the small landlord. The goods in the vagina could not be taken out.


  She and Xiaocui had to wait for a day without eating or drinking in that hotel in Fengzhou.


  When it was not completely dark, Xiaocui saw Cai Qiu foaming at the mouth and was unconscious. Xiaocui was very nervous and afraid to ask for help. She just watched Cai Qiu fall on the ground of the hotel and swallowed her breath.


  When Xiaocui was caught, he was in a coma because of excessive hunger and tension.


  Later, the forensic doctor identified Cai Qiu’s death: the condom hidden in the vagina broke, heroin overdose and poisoning died.

Editor: Zhang Lan

Fan Wei’s new film is very "serious". Haiyan, the author of the original novel, made a guest appearance.

  Wuhan Evening News Based on Haiyan’s novel, the movie Chang ‘an Avenue, which is based on a real robbery case, will be released on November 15th. On the afternoon of November 3rd, this crime film, directed by Li Jun and starring Fan Wei, Song Yang, Junyan Jiao and Chen Shu, was previewed in Wuhan Belle Palace Studios. In the film, Fan Wei gave a serious performance that was rare before, and the plot reversal with suspense at the end of the film also became a highlight of the film. It is worth mentioning that Haiyan himself also made a guest performance in the film.

  The film Chang ‘an Road is adapted from Haiyan’s novel Chang ‘an Thief, and the story is based on a real grave robbery case: in 2010, Wu Huifei Shiqiu, the queen of Tang Zhenshun who was robbed by grave robbers for six times and drifted for six years, was finally brought back to China, which is not only the largest returned cultural relic at present, but also the first-class cultural relic recovered through legal channels in China.

  Chang ‘an Avenue is adapted from this real grave robbery case. The film unfolds the plot through the relationship between Fan Wei and Junyan Jiao, a father and daughter reunited after a long separation. The film contains the usual elements of police films, such as undercover, detective, car chase, etc. The key line of "The police will reward the thief for eating candy" not only plays the role of showing fathers and daughters, but also becomes the biggest suspense of the whole film, and this suspense has been maintained until the end of the whole film.

  It is worth mentioning that Fan Wei, who plays a professor in the film, gave a rare serious performance in this film. However, in his film, "Is this a promotion? Don’t miss it when you pass by! " Lines such as "Please don’t hurt my face" are still enough to make the audience laugh. Hai Yan, the author of the original novel, also made a guest appearance as a policeman in the film, which became an interesting egg in the film. (Reporter Qiu Chen)

Empty Nest, a novel about left-behind teenagers in rural areas, has aroused strong repercussions.

    Xinhua survey: left-behind teenagers call for social care


    -"Empty Nest", a novel about left-behind teenagers in rural areas, has aroused strong repercussions.


    Xinhuanet Chongqing, March 8 (Reporter Zhang Qin) The novel "Empty Nest" reflecting the theme of left-behind teenagers in rural areas, the first print of 10,000 copies was booked out at the Beijing Book Fair; In the signing activities held in Yunyang County, Chongqing Three Gorges Reservoir Area, more than 800 copies were signed in half a day. Prior to this, this novel, which was first published on the Internet, had a monthly hit rate of 1.42 million.


    Novels about left-behind teenagers in rural areas have become popular on the Internet.


    "I’m a bird that hasn’t grown up yet, guarding an empty nest alone. Mom, don’t you want me? Why don’t you fly back to our nest? Mom, come back to our warm nest quickly, and I don’t want you to suffer from the wind and rain any more … "The Empty Nest, with 250,000 words, takes a group of left-behind teenagers in the Three Gorges reservoir area as the protagonist, taking the changes of their respective families and destinies as the scene, comprehensively reflects the real living conditions of the left-behind teenagers in rural areas, and reveals the problems of loneliness, rebellion, depression, autism and even violence caused by the left-behind teenagers in the absence of family ties.


    Liu Jun, the author of Empty Nest, is a Chinese teacher in Jiangkou Middle School, Yunyang County, Chongqing Three Gorges Reservoir Area. At the age of 40, he has been teaching in rural primary and secondary schools for 21 years. He said that this novel has been conceived for nearly ten years, and since April 2007, it has been uploaded to the Internet while writing. "I just want to express my feelings for so many years. I didn’t expect to be concerned and valued by so many people."


    In May, 2007, Empty Nest was uploaded only for one month, and the hit rate in Sohu reached 1.42 million, and it was reprinted in dozens of mainstream reading websites in China, such as Tencent.com, Ninth Chinese.com, Novel Reading.com and Qihoo.com.. Many netizens took the initiative to contact Liu Jun. A college student in Guangzhou and a former left-behind teenager said that his nose was sore and he wanted to cry after reading it. A teacher in Shiyan, Hubei Province gave Liu Jun the research materials about left-behind children that he had investigated for many years for free for his creation …


    Lan Xilin, chairman of Chongqing Literary Critics Association and a first-class writer, commented that Empty Nest is a rare good novel, which is shocking and has realistic penetrating power and shocking power. This is the real power.


    Author: "I am talking about people and things around me."


    Author Liu Jun’s pen name is ox cart, which he himself explains as "an old ox pulls a broken cart, half-opens it coldly, and a broken pen paints the world". "I am writing this novel in the way of Wyndell Dichinson, because the people and things in it happened to my relatives and students. I am sad." Liu Jun, who was born in the countryside, said emotionally.


    The prototype of Hao Kai, the No.1 hero in Empty Nest and a left-behind teenager, is a former student in Liu Jun. His parents who worked in Guangzhou were both killed in an explosion caused by a gas tank. Liu Jun said that he could not forget the helpless eyes of the child. The prototype of Hao Kai’s cousin Xiaofei is actually Liu Jun’s nephew, while the prototype of Xiaofei’s mother and Hao Kai’s "big aunt" is Liu Jun’s sister. Because his parents went out to work and were away from home all the year round, Liu Jun’s nephew stayed with the "gangsters" in the society all day, and later he was infected with drugs and almost died. Now he still lives on headache powder. Liu Jun’s sister collapsed several times for this reason, only with the encouragement of Liu Jun’s mother, the prototype of Grandma Hao Kai in the book.


    Liu Jun told reporters that among his students, there are some left-behind children who have to drop out of school every year. "These are the real people around me, and they are the real things that happened to them. The fate of a small family is also the fate of a big society. I don’t want to write this novel. I just hope to attract everyone’s attention and attention. I hope that other left-behind children and their families will not repeat the same tragedy. "


    Children left behind in rural areas need the care of the whole society.


    The National Research Report on the Situation of Left-behind Children in Rural Areas recently released by the All-China Women’s Federation shows that there are about 58 million left-behind children in rural areas in China, including more than 40 million left-behind children under the age of 14. The head of the All-China Women’s Federation pointed out that with the acceleration of urbanization and industrialization in China and the rising number of young and middle-aged people going out in rural areas, the number of left-behind children in rural areas continues to increase, and the deep contradictions affecting the survival and development of left-behind children in rural areas have not been resolved.


    Liu Jun said, "Empty Nest" has attracted a lot of people’s attention to left-behind children, but it is not enough. He said from the bottom of his heart that parents of left-behind children who work in cities should not be too busy making money to neglect their children, but should contact and communicate with their children as much as possible and encourage them to grow up healthily. Teachers should strengthen the research on the psychology of left-behind children, understand their voices and needs as much as possible according to their situation, and help them overcome difficulties. Relevant government departments should investigate the actual situation of left-behind children, introduce some systems and measures to care for them, and solve the specific obstacles faced by left-behind children in their life and study from the widest level.


    Feng Jianhua, editor-in-chief of the Children’s Publishing Center of Chongqing Publishing Group, said that the large number of children left behind in rural areas and the complicated situation have become a major social problem. The whole society should take active actions to care for the left-behind children, so that the whole society can develop harmoniously.

Editor: Jufu

Football (sports)

On the same day, in the final round of the second stage (Group B) of the Asian Women’s Football Qualifier for the Paris Olympic Games, China drew 1-1 with South Korea, and missed the promotion to the Paris Olympic Games.

On November 1st, China coach Shui Qingxia (former) led the players to greet the audience after the game. Xinhua News Agency reporter Jiang Kehong photo

On November 1st, China team player Zhang Linyan (second from left) broke through with the ball in the game. Xinhua News Agency reporter Jiang Kehong photo

On November 1st, China team player Yang Lina cried after the game. Xinhua News Agency reporter Wei Peiquan photo

On November 1st, China team player Wang Shanshan (right) struggled in the competition. Xinhua News Agency reporter Wei Peiquan photo

"magic" potato: beyond your imagination

  Potatoes, also known as potatoes, have very rich nutritional value. They can be used as both vegetables and staple foods, and are an indispensable food in people’s daily life.

  Nowadays, the nutritional value of potato has been more and more accepted by everyone, and various staple food products of potato have been introduced to the market one after another. So, what kind of effect does potato have? In this issue, we will count the edible effects of potatoes for everyone. -editor

  1 human’s "second bread"

  Potato has become the favorite "star" of nutritionists and is considered as one of the greatest foods in the world.

  Potato has high nutritional value, rich in vitamin A and vitamin C and minerals, high-quality starch content is about 16.5%, and it also contains a lot of lignin, which is known as the "second bread" of human beings. Its vitamin content is twice that of carrots, three times that of Chinese cabbage and four times that of tomatoes, and the content of vitamin C is the highest among vegetables.

  Experts found that in the famous "hometown of longevity" in the former Soviet Union, Bulgaria, Ecuador and other countries, people’s staple food is potatoes.

  2 "Super Vegetable" Myth

  Potatoes can be fried, fried, cooked and fried, but also burned, boiled, stewed and grilled, and dozens of delicious dishes can be cooked, and they can also be "strengthened" and "expanded".

  Since 1950s, potato fast food has been popular all over the world, and delicious potato chips and chips are loved by men, women and children. At present, China’s staple food products such as rice noodles and rice noodles made of potatoes are also being pushed to the market one after another.

  At the same time, Chinese experts have also developed ice cream with potatoes as raw materials, and used potatoes to make wine. In the future, various foods of potatoes will be more and more abundant.

  3 Keep the pace of the years.

  Potatoes are nutritious and one of the anti-aging foods. When it comes to nutritious and anti-aging foods, people tend to think of high-grade rare foods such as ginseng, bird’s nest and royal jelly, but rarely think of "popular goods" like potatoes.

  In fact, potatoes are rich in B vitamins such as vitamins B1, B2, B6 and pantothenic acid, and a lot of high-quality cellulose, as well as trace elements, amino acids, protein, fat and high-quality starch. These components play an important role in the process of anti-aging and disease prevention in human body.

  People who often eat potatoes are healthy and aging slowly, and potatoes are cheap and affordable for anyone-isn’t it much more "affordable" than any "elixir" to fight aging?

  4 weight loss is not discussed

  You don’t have to worry about excess fat when eating potatoes, because it contains only 0.1% fat, which is the lowest fat content in all hunger foods. Eating more potatoes every day can reduce fat intake and make the body metabolize excess fat gradually. Nutrition experts assert that eating only soybeans and potatoes every meal can get all the nutrients needed by the human body. Therefore, dieters do not need to worry that eating potatoes will lead to malnutrition.

  However, dieters should pay attention to eating potatoes as a staple food rather than as a dish. Boiled potatoes, French fries or hash browns are all good choices. Sticking to eating only potatoes for one meal a day is very effective in preventing overnutrition or losing excess fat for a long time.

  5 Eat a good character

  Office workers living in modern society are most easily troubled by negative emotions such as depression, frustration and anxiety. People with unstable temperament can eat more potatoes, get enough calcium and phosphorus, relieve their anxiety and make their character calm.

  People who are slow and grumpy because of heavy work and frequent consumption of polished rice and flour and rice often eat potatoes, and their rich vitamin B6 can play a role in calming anxiety and strengthening physical coordination.

  People with strong dependence can generally improve their self-confidence and reduce their dependence on others by increasing the proportion of potatoes in their recipes and increasing their intake of alkaline foods. The dry climate will cause discomfort such as dryness and heat, constipation, etc. The sweet and flat nature of potato can protect the spleen and stomach, replenish qi and moisten the intestines, and also moisturize the skin. Eating more potatoes can improve your temperament.

  6 Beauty Natural Choice

  Potatoes have a good effect of caring skin and maintaining appearance. Fresh potato juice is directly applied to the face, which has a remarkable whitening effect. People’s skin is easy to get sunburned and tanned in hot summer. Potato juice has obvious effect on removing stains and has no side effects.

  Potatoes also have a significant beauty effect on the skin around the eyes. Slice the cooked potato and stick it on your eyes, which can reduce the edema of the lower eye bags. Beauty with small wrinkles on her face, cutting potatoes into pieces and applying them on her face, has a good effect of beauty and skin care and reducing wrinkles. Young people’s skin is full of oil secretion, and they are often troubled by acne and acne. Applying cotton to the affected area with fresh potato juice can solve this problem. People who think their nails are uncomfortable in color will find that their nails are smooth, delicate and perfect as long as they apply potato juice to them overnight and then wash them off the next morning.

  7 Adjust the weak constitution

  Potatoes also have the effects of healing, diuresis and spasmolysis. It can prevent and treat ecchymosis, neuralgia, arthritis, coronary heart disease and eye pain. Potatoes are rich in potassium. People with muscle weakness and loss of appetite, and those who take diuretics or laxatives for a long time eat more potatoes, which can supplement the potassium lacking in the body. High content of protein and vitamin B can enhance physical fitness, improve memory and make thinking clear. Friends who have no appetite in summer, insist on eating potatoes, and you will certainly get satisfactory results.

  8 has certain medicinal value.

  Modern research has proved that potato has special effects on regulating dyspepsia, and it is a good medicine and high-quality health care product for patients with stomach diseases and heart diseases. Potato starch is absorbed slowly in human body and is an ideal diet vegetable for diabetic patients. Potato contains a lot of high-quality cellulose, which can supply a lot of nutrients to intestinal microorganisms in the intestine and promote the growth and development of intestinal microorganisms; At the same time, it can also promote intestinal peristalsis, maintain intestinal moisture, prevent constipation and prevent cancer; Potatoes are extremely rich in potassium. Eating five or six potatoes a week can reduce the risk of stroke by 40%, which has special effects on mediating indigestion. It also has the function of preventing and treating neurogenic alopecia. Repeatedly rubbing the alopecia area with fresh potato chips has a remarkable effect on promoting hair regeneration.

From fresh fruit to fresh-cut, exploring new ways for high-quality development of Guangdong pineapple.

At 1 am, Zhanjiang Xiaoxianbo Agricultural Technology Co., Ltd. was brightly lit. Cold chain cars in front of the door, one after another; Workers pack and load cars in one go. Accompanied by the roar of the engine, boxes of fresh-cut pineapples sailed northward from the southernmost tip of Chinese mainland, and appeared on the supermarkets’ platforms on time before 12: 00 the next morning.
Looking at the printed orders, Chen Lixiong, the general manager of the company, said: "Every day, the phone is bombarded by buyers, but the production capacity is limited, so I dare not take orders casually." He is considering expanding the processing plant of 1000 square meters to 10000 square meters.
The local large and small processing plants are similar to Chen Lixiong’s situation, which means that the market for fresh-cut pineapples has really opened up.
From selling fresh fruits to selling fresh cuts, the seemingly simple "pineapple peeled and cut for sale" has cut a big market. This "cut" is the initial processing from sporadic to scale, forming a new format; It is also an effective exploration for Guangdong to implant the concept of industrialization into "local products", extend the industrial chain, make agricultural products foodized and promote the high-quality development of agriculture.
Open the bag and eat immediately to solve the pain point of pineapple fresh fruit consumption
Like the southernmost climate in Chinese mainland, fresh-cut pineapples are "hot" at the moment.
Xu Wenren Wei Shiqi felt this "fiery". This year, the fresh-cut pineapples produced by his company have added markets such as Xinjiang and Shenyang, and a batch of products will be delivered to Chengdu, Hefei and Wuhan every two days.
In Guangzhou, fresh-cut pineapples are essential regardless of cheap fruit shops, high-end supermarkets or online platforms, and they are often sold out of stock. "The best seller in the store now is fresh-cut small pineapples, which are sold short every day and purchased every day." The clerk of a fruit shop in Zhujiang New Town said.
In Shanghai, Guangdong fresh-cut pineapple is becoming a part of local residents’ taste life. "Shanghainese have high requirements for the freshness and sweetness of pineapples, and fresh-cut pineapples sell well." Zhang Han, general manager of Shanghai Xianrui Biotechnology, said that at present, the price of Xuwen fresh-cut pineapple is 100-120 yuan/box, and the daily sales exceed 15,000 Jin.
Fresh-cut fruit is not novel. It is a lightly processed fruit, fresh and ready-to-eat, with an edible rate of 100%. It is often used as snack food and dessert. Statistics show that the market size of fresh-cut fruits and vegetables industry in the United States is as high as 12.5 billion US dollars.
Compared with other fruits and vegetables, peeling and cutting pineapple has always been a difficult problem, and fresh-cut pineapple has solved this problem. "After grading, cleaning, sorting, peeling, cutting and packaging, pineapples can be directly introduced to the market, and it is convenient and fast to eat when opened." Wu Jianlian, president of Xuwen Pineapple Association, said that compared with small pineapples in Thailand, Xuwen fresh-cut pineapples have shorter transportation links, no need for excessive preservation treatment, low cost and full flavor. "Now, the fresh-cut pineapples that can be seen in the domestic market are basically produced by Xuwen, and there are few small pineapples in Thailand." Wei Shiqi said.
Yu Huiyong, founder and chairman of Baiguoyuan Group, is very optimistic about the fresh-cut pineapple market. "Fresh-cut pineapple not only solves the problem of peeling, but also allows consumers to directly see the maturity and quality of pineapple." He believes that guiding consumption upgrading can drive industrial development. With the upgrading of fresh-cut processing technology and the cultivation of consumption habits, fresh-cut pineapples will become the explosion of the fruit industry and the new favorite of young people.
"Fresh-cut pineapples have potential!" Mialin, chairman of Hebei Shouheng Group, saw the huge market potential of Guangdong pineapple. He said that deep-processed pineapple products such as dried pineapple and pineapple cake are very popular in the northern market, and suggested that Xuwen pineapple try to set up a pre-production and processing base to better adapt to and explore the northern market.
Prefabrication, batch cutting out the new blue ocean of industry
Fresh-cut pineapple is a new breakthrough in the development of Xuwen pineapple industry. Wei Shiqi, a "post-90 s" youth who planted pineapples for four generations, returned to his hometown Xuwen and engaged in pineapple e-commerce. He found that no one wanted a single fruit under 1 kg. "Small pineapples have the same taste and sweetness as big pineapples, and even have better quality, but they are small. But whether it is wholesale procurement or e-commerce sales, it only needs big pineapples. "
In the spring of 2021, the Department of Agriculture and Rural Affairs of Guangdong Province, after investigation, decided to push for prefabricated vegetables and solve the problem of agricultural standardization through industrial production. In October of the same year, Guangdong Prefabricated Vegetable Industry Alliance was established. Then, the general office of the provincial government launched "Ten Measures to Accelerate the High-quality Development of Guangdong Prefabricated Vegetable Industry", and Guangdong Prefabricated Vegetable Industry entered the fast lane.
The construction of "12221" market system of agricultural products starts with solving the problem of selling. How to tap the greater value potential of pineapple? Seize the outlet of prefabricated vegetables and promote the industrial production of pineapple! "Thailand can make fresh-cut small pineapples, why can’t we?" Under the guidance of the Guangdong Provincial Department of Agriculture and Rural Affairs, xuwen county issued Ten Measures to Promote the Development of Pineapple Processing Industry, taking the lead in publishing Xuwen fresh-cut pineapple industry standards and deploying and building pineapple processing industry clusters.
Wei Shiqi found that Thai small pineapples are packed in a box of 16 Jin, and the price is as high as three or four hundred yuan, and they are often sold out of stock. "’post-90 s’ has gradually become a major consumer group, and they like it." Exploring business opportunities everywhere, he immediately set about preparing to build a factory, and cooperated with relevant units of the Chinese Academy of Tropical Agricultural Sciences to develop fresh-cut pineapple products, turning small pineapples that had been abandoned by the market into "golden pineapples".
A wave of "fresh cutting" promoted by government departments and participated by the whole industry chain is coming. Huang Jie, the person in charge of Box Horse Fresh Life, said that at present, the sales volume of pineapple slices in Guangzhou and Shenzhen accounts for 80%. Box Horse Store provides fresh-cut and home delivery services, with an average daily sales of about 10,000 Xuwen Golden Diamond pineapples, and the sales volume is still in the fast climbing period. "The fruit market is relatively saturated, and fresh-cut fruit is opening up a new situation, which is the result of market orientation." Feng Weihua, general manager of Qian Aunt, said.
Hot fresh cuts attract capital to "catch up quickly". In November last year, a mechanized, standardized and intelligent fresh-cut pineapple production line was built in xuwen county, which is the first 100,000-ton, low-temperature, aseptic processing factory in western Guangdong that fully meets the new national standards for the processing of ready-to-eat fresh-cut fruits and vegetables. Compared with traditional manual peeling, one machine can produce 15 thousand Jin a day, and the efficiency is increased by 50 times.
Recently, the Technical Specification for Fresh-cut Pineapple Processing, declared by the Institute of Sericulture and Agricultural Products Processing of Guangdong Academy of Agricultural Sciences, was approved, which filled the blank of domestic technical standards for fresh-cut pineapple processing. "The establishment of a nationwide technical specification for fresh-cut pineapple processing can ensure product quality and safety." Xu Yujuan, director of the Institute of Sericulture and Agricultural Products Processing of the Provincial Academy of Agricultural Sciences, said.
As the first batch of people who ate crabs, Chen Lixiong invested 6 million yuan in 2020 to build Zhanjiang Xiaoxianbo Agricultural Science and Technology Co., Ltd. In just three years, its partners have expanded to seven large supermarkets and fresh-keeping platforms such as Box Horse, Wal-Mart and Meituan Youxuan, and the daily output has increased from the initial 10,000 kilograms to 40,000 kilograms. "In 2022, the company’s output value was about 24 million yuan. This year, it is estimated that the output value will reach 30 million yuan. " Chen Lixiong is ambitious.
At present, there are 17 fresh-cut pineapple processing enterprises in Xuwen, with an annual processing capacity of 60,000 tons and an output value of about 800 million yuan. "Before 2021, there will be no more than three fresh-cut pineapple processing enterprises in the county, with a daily production capacity of more than 3,000 pieces, each packed in 16 kg. Now our company produces more than 2,000 pieces a day. " Wei Shiqi established Zhanjiang Sanmu Food Co., Ltd. in 2021.
Fresh-cut opens a door, and "small specialty" shows its "versatile" potential. Pineapple grilled fish, pineapple meat, pineapple rice … Pineapple can also be connected with daily necessities such as drinks, textiles and even washing products. "Growing cotton, selling cotton and selling cloth, clothes and brand clothes are not the same. This is the underlying logic of developing prefabricated vegetables to promote farmers’ income and get rich. " The relevant person in charge of the Guangdong Provincial Department of Agriculture and Rural Affairs said.
Redefining, the income of fruit farmers is not only in the field.
Fresh-cut fruit is a microcosm of the development of prefabricated vegetables in Guangdong, and it is also the "first workshop" of the prefabricated vegetable industry. As the "hometown of pineapples in China", Xuwen pineapples have a planting area of 350,000 mu, with an annual output of about 700,000 tons. One out of every three pineapples in China is produced in Xuwen. Sticking to the traditional sales method of fresh fruit and simply increasing sales volume, it is difficult to realize the premium of pineapple value. While fresh-cut pineapple enhances the value of pineapple, it allows the majority of fruit farmers to participate in the prefabricated vegetable industry chain and realize co-construction and sharing.
This year, the prepared dishes were written into the "No.1 Document" of the Central Committee for the first time. One end is connected to the field and the other is connected to the kitchen table. Guangdong grabs prefabricated vegetables and develops the advanced road of rural "local products". Huang Zhikong, deputy head of xuwen county, said that fresh-cut pineapple has entered the "new track", and the increase of pineapple value is synchronized with the increase of farmers’ income.
Small pineapple refers to the small pineapple fruit that doesn’t grow in the field. The annual output of Xuwen County is not less than 50,000 tons. In the past, it was a "loss-making goods" in the eyes of fruit farmers. In 2020, the price of small pineapple was only 0.4 yuan/kg. Now, the purchase price of small pineapple field head is stable at 1.2 yuan/kg, and the highest price is 1.7 yuan/kg, which was once higher than that of big pineapple.
He Jinghuan of Sanhe Village, Qujie Town, xuwen county calculated an account: In the past, there were more than 800 kilograms of small pineapples per mu, and according to the current purchase price, the income per mu increased by 800-1000 yuan. In 2022, Ou Xiliang, a pineapple grower in Qujie Town, planted more than 60 acres of pineapples, and the small pineapples in the field turned waste into treasure, which increased the income by about 50,000 yuan compared with previous years, with an average income of 830 yuan per acre.
This year, Chen Yongming, secretary of Sanhe Village, set up a cooperative with village cadres and large growers, and invested nearly 2 million yuan to build a fresh-cut pineapple processing factory. "With the fresh-cut processing factory, it can better drive pineapple sales and increase villagers’ income."
From fresh fruit to fresh-cut, fruit farmers who walked into the workshop and put on work clothes became "workers". Take Wei Shiqi’s company as an example. Every day, nearly 200 people are engaged in pineapple processing and production, with an average daily salary of 200-300 yuan per person. At the peak, the monthly income of individual production workers can reach 20,000 yuan.
In overseas supermarkets, fresh-cut pineapples weighing less than a catty cost $4.58, equivalent to RMB about 33 yuan; The price of pineapple whole fruit is only $2.18, equivalent to about RMB 15.7. The price of a single pineapple after fresh cutting is more than twice that of the original fruit.
On March 15th, 300 kilograms of fresh-cut pineapple was sent from Xuwen to the North American market, breaking the previous record that Guangdong only exported fresh pineapple. "Customers in overseas markets of fresh-cut pineapples have high expectations, and we regard it as a core agricultural product as important as litchi." Yaohua Chen, chairman of Guangdong Zhongli Agricultural Group Co., Ltd. said. According to statistics released by Zhanjiang Customs on March 23rd, this year, Xuwen pineapple has been exported to 375.8 tons, a year-on-year increase of 78.3 times. In the first quarter of this year, Guangdong’s agricultural products exports increased by 35.2% year-on-year, and dried and fresh fruits including pineapples increased by 58.4%.
The core of high-quality development is "high quality and high efficiency", and Guangdong chooses "market" as the focus of industrial development.
Xuwen locals still remember the difficult sales of pineapples in 2018. In 2019, Guangdong began to build a "12221" market system for Xuwen pineapples, effectively solving the sales problem. In the past five years, Xuwen’s pineapple output has increased from more than 500,000 tons to nearly 800,000 tons, the average head price has increased from a few cents a catty to the highest 3 yuan/catty, and the per capita GDP of 150,000 fruit farmers has increased from 23,748 yuan to 33,676 yuan. In 2022, the output value of Xuwen fresh fruit reached the highest level in the past years, about 2.5 billion yuan.
This year, the pineapple market in the producing area has risen steadily. At present, the price of Bali pineapple is 1.5-1.8 yuan/kg, the purchase price of small pineapple is stable at 1.2 yuan/kg, and the price of fresh-cut small pineapple in 16 kg is 90-120 yuan/box.
In the past five years, whether it is to break through the market, adapt to market transformation, or consolidate and expand the market, in the final analysis, "the market is quite before production." Guangdong attaches importance to agriculture by citing the thinking of industrialization, aiming at a "package" of goals: starting a brand, increasing sales and increasing farmers’ income.
For Xuwen pineapple, it is the first step to completely solve the selling difficulty, and the second step is to sell it better, so developing fresh-cut fruits to promote the foodization of agricultural products. At present, there are 31 pineapple processing enterprises in Xuwen, with the output increasing from 30,000 tons in 2017 to 240,000 tons in 2022. The processed products range from single canned products to preserved pineapple, pineapple stuffing, pineapple juice, dried pineapple, pineapple cake and pineapple wine, with an output value of about 1.97 billion yuan.
Innovation has a market, and cross-border can break through. Brand building needs new trends, and agricultural brand building needs to be integrated into the new trends, so as to rejuvenate and break the circle, which is loved by more young people and new consumer groups.
This year, Xuwen Pineapple has created a new scene of fresh-cut pineapple consumption, and the marketing method has gradually become younger and more scene-oriented. The whole network of pineapples is looking for the endorsement of "Kyle", and Guangdong pineapples train through Chang ‘an Avenue, and the "Sea of Pineapples" dances ballet … Guangdong pineapples move heartstrings.
In mid-spring, Guangzhou haizhu lake Park is sunny, with soothing music, enjoying spring outing, flowers, camping and fruit tasting. Under the blooming bauhinia, a "spring limited" pineapple party, "pineapple" moved the heartstrings of Greater Bay Area tourists. Fresh-cut pineapple has become the "new favorite" for people to go camping in Greater Bay Area in the spring. The creative pineapple desserts with fresh-cut pineapple as the original ingredients are flooding into the afternoon tea circle in Shanghai.
Fireworks play a trendy flavor, pineapple creative new play. On April 15th, integrating pineapple creative market, "FUN 4" tide play economy and street concert, Guangdong fresh-cut pineapple went into offline marketing in online celebrity community, bringing new experiences to urban young people from taste, vision and hearing, and creating Guangdong pineapple city carnival.
This spring, pineapples compete for "freshness". "With the diversification of pineapple industry leading the modernization of rural industry, Xu Wen is committed to building a pineapple industry belt with world influence and competitiveness." Luo Hongxia, secretary of Xuwen County Party Committee, is full of confidence. (China Daily Guangdong reporter station Qiu Quanlin | Chloe Wang)
Source: China Daily.
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Red cherries bring prosperous days, and small fruits become a new engine for getting rich.

CCTV News:Since May, more than 80,000 mu of big cherries in Qinzhou District, Tianshui City, Gansu Province have ushered in a bumper harvest. Now, the cherry picking here has entered the middle and late stage, and the villagers are busy picking and selling, from morning till night. Look at the report sent back by Wang Yan, a reporter from the reception desk, from a local big cherry orchard.

Headquarters reporter Wang Wei:It is another year of cherry harvest season. I am now in a big cherry orchard in Yanpu Village, Yuquan Town, Qin Zhou District, Tianshui City. You can see that the cherry trees around me are flourishing and growing gratifying. Most of the big cherries on the tree are wearing a white paper bag "coat". Don’t underestimate these white paper bags. The local fruit farmers told me that these paper bags guarantee the quality of big cherries. They are like the protective shells of cherries, which have three advantages: first, they can resist the wind and rain outside and prevent the fruits from cracking. Second, are you afraid of eating insects when you usually eat cherries? Bagging big cherries can effectively prevent insects with little or no pesticides. Thirdly, bagging can prolong the growth cycle of big cherry and give it enough time to grow to the best color and taste.

These days are the middle and late stage of cherry picking, and it is also the best time to eat. Most of the cherry picking is carried out in the early morning. Many local fruit farmers are busy in the park at dawn at 5: 00 in the morning for freshness. At this moment, fruit farmers are racing against time to finish the last round of picking before the high temperature hits at noon. I don’t know if everyone is as curious as I am. Since the cherry is covered with fruit bags, how can we judge whether it is ripe or not? Is picking cherries the same as drawing a blind box? There is a secret in this. The local fruit farmer taught me a way to twist the branches like this to see the color through the sun. If the color is black, it is our picking object.

Tianshui, Gansu Province is located in the middle reaches of the Weihe River and the western part of the Qinling Mountains. It is very suitable for planting cherries because of its abundant sunlight and large temperature difference between day and night. The local area is also constantly introducing new varieties and adjusting planting methods. At present, more than 30 varieties of cherries are planted here. For example, it is commonly known as Meizao, which has a large skin and is the most resistant to transportation. The lighter color is Brooks, whose skin and pulp are beautiful big red, and its taste is crisp, which is liked by consumers for its high sugar content. This, don’t think it’s immature, don’t look at its inconspicuous color, it tastes different, and it’s called Huangmi. Different varieties of cherries have different ripening time, so they can be listed at the wrong peak. The sales time of Tianshui Big Cherry is from the middle and late May to the end of June.

I also found such a sorting table in cherry orchard, which is now a "standard" in many picking gardens. Workers pick cherries and send them here, and the sorter sorts them according to the size of standard calipers. If the diameter exceeds 30 mm like this, it belongs to big fruit, and if it is between 26 mm and 28 mm, it is medium fruit. This caliper is only suitable for beginners like me, and it is rarely used by sorters here. A pair of hands with many years of rich experience is a ruler, which can be distinguished by touching gloves and paper bags. This also minimizes contact with fresh fruit. The express car is on the edge of the field, picking, sorting, packing and getting on the bus, one-stop completion.

How to get the delicate big cherry out of the mountains has always been the key to the development of the big cherry industry. In recent years, the local area has also made great efforts in Unicom’s production area and market, with more than 400 postal outlets spread all over the countryside, realizing the one-stop service of "picking and shipping". At the same time, the big cherry trading market built at the entrance of the village will be busy from 5 am to 10 pm, and merchants from all over the country will come in droves and the transactions will continue. The small cherry market has become a new engine for local prosperity, and the fiery cherries bring prosperous days, which makes the life of fruit farmers sweet and more exciting.