gzxq

# Headline Creation Challenge #

Let me summarize it for you today.

Super makeup suitable for work

Really, every one works!

Remember to like and collect.

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50 times the sun protection index, not only suitable for work, but also suitable for outdoor activities, no need to touch up.

The texture is like a cream, which is very moist and has a very good moisturizing effect.

Especially suitable for girls with dry skin in desert.

It can be used as moisturizing milk before makeup.

After the face, smooth all the troubles of skin explosion.

If dry skin girls often get stuck in powder

It is very suitable for using this sunscreen.

On the contrary, oil skin and mixed skin are not suitable.

There is no effect of brightening skin color.

I won’t fight with liquid foundation and rub mud.

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Super air cushion for girls with pure dry skin.

It’s really moist and light.

It’s perfect for daily use

Make-up time is tight in the morning

You can go out with a pat.

Because it is moist and malleable.

Therefore, even if it is dry skin, there is basically no powder sticking.

However, it is a thin air cushion.

The makeup is very light and the powder is very light.

Therefore, the concealer effect is also relatively general.

It’s just a natural brightening effect.

Suitable for daily light makeup.

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In the four-color eye shadow tray of CT, the hottest color number is pillow dream.

I don’t need to say more about this, do I?

Most girls have used it

There is no saying about the fineness of powder.

After all, four or five hundred?

Mainly color.

Very everyday! Joker does not pick people.

It is dominated by apricot pink tones.

This color, the face on the yellow skin is white.

Don’t pick skin color at all

Moreover, painting at work is not abrupt and has temperament.

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The famous ginger high-gloss ?omega repair

Almost everyone has a plate.

The favorable rate is super high.

The highlights are champagne.

A very soft flash

Super suitable for creating everyday light makeup.

And it is very suitable for yellow skin, and it is white.

Repairing capacity is a light brown color.

It’s for nose repair. It’s amazing.

No matter how smudged, it won’t look dirty.

It is a favorite of many professional makeup artists.

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Damei Niulang, don’t I have to say more?

Among the big-name eye shadows, the hottest sequin color number! None of them

The reason why she is so angry is because the flash is unique.

It shines like a Milky Way without being particularly abrupt and cheap.

Give people a sense of advanced.

Especially under indoor lights and at night.

Really beautiful!

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Among the light lipsticks, one is very unattractive.

Even girls with yellow skin look good when painted.

Perfect for everyday light makeup.

Golden tube 274 is almond, orange and pink.

This color is very age-reducing

Tender, but not as delicate as pink.

Very advanced.

And yellow skin can be painted with confidence.

Although it is light in color, it has no fluorescence.

The upper face is white

Only do the most authentic beauty evaluation.

Pay attention to me quickly!

Image source @ vision china

Wen | Wu Wei, author | Aowei Consulting

For a long time, domestic beauty products, which are popular with cost performance and strong marketing, have been polarized in word of mouth.

Supporters believe that it is not easy to break through the strong blockade of international big names and compete for the first place in the era of social media development; Critics believe that catching up with the free ride in the traffic era, domestic beauty products have enjoyed an early dividend. Once the industry returns to rationality, the ability of players with too smooth fortune in the early stage to bear pressure in the later stage is uncertain.

A positive conclusion is that from 2019 to 2020, the domestic beauty cosmetics have gone through the initial rough times, and the focus of the next stage is that when it comes to products and brands, domestic beauty cosmetics still have the ability to compete with international brands.

Some players have chosen a more radical path, such as the Perfect Diary: SKUs are constantly innovating and making big acquisitions to quickly adapt to this butterfly-changing market and consumers; Some players have also adopted a more secure style of play, and Hua Xizi has worked hard on brand building and product design.

If we look from the downstream of the industry to the upstream, we will find that not only the brands standing in the spotlight, but also the upstream manufacturers are constantly updating iteratively. It can be said that in addition to strong marketing and cost performance, domestic beauty products have precipitated unique value advantages in these years of exploration, so that they are fully catching up with the first-line big names in the whole cycle of products and the whole link of the value chain.

Still the same question, if the potential energy of a certain link involved in marketing and production is strong enough, is the potential energy of this link strong enough to support a game of chess or the reversal of the right to speak? This reversal does not lie in the occasional explosion, but in the long-term ability to produce new products and brand loyalty that always occupies consumers’ minds.

And domestic beauty cosmetics must also face some hidden diseases in the continuous high pressure. A lot of hot money flows into channels and marketing, and how much money is left for products and research and development.If we can’t achieve innovation at the basic science level, the seemingly solid barrier of the brand is likely to be broken by the next big brand.

We take the whole product cycle as the foothold, go deep into every link to disassemble, and try to answer how far the domestic beauty cosmetics have gone on the road to PK with international brands besides being fast.

The public knows the "fast" of domestic beauty cosmetics.

Just as fast fashion broke the shackles of traditional fashion, and then it was surpassed by ultra-fast fashion, the changing and subdivided needs of young consumers put forward higher requirements for brands. On the one hand, they need to constantly introduce new products to stimulate consumers to maintain their freshness and attention to the brand. On the other hand, the younger generation of consumers have regarded high-value design and innovative ability as an important criterion for brand strength.

Therefore, the "quick" posture was an advantage in the early stage of the development of domestic beauty cosmetics, and it has been regarded as a "routine operation" until now.The rapidity in the supply chain is not new, and it can only be regarded as the only barrier to the brand when it involves the whole process of brand connotation, packaging design and manufacturing.

Through expert interviews and industry research, Oliver Wyman found that the research and development cycle (including product creativity, packaging design, formula preparation and test production) of a single new product of international brands is between 15 and 24 months, while similar brands in China generally only need 6 to 9 months. The planning period of big brands is usually in years, but it is very common for China brands to be in months.

However, there are also pattern subdivisions soon. Oliver Wyman Consulting believes that domestic beauty products have been iterated into two categories on the previous basis. An "agile trial and error" model that keeps up with the market trend, citing a large number of external partners to speed up the design, packaging and other processes, and constantly introducing new products to test the market response, may evolve into a representative of platform players; Another "lean polishing" model tries to create a beauty brand with China cultural symbols for consumers, which often has the potential to go out to sea for gold in the later stage.

(Taking two typical brands as examples, Oliver Wyman Consulting found that a brand registered 332 products in 2020 under the agile trial and error mode, of which 42 products were introduced to the market, and 69 products were registered in the same year under the lean polishing mode, of which 12 products met with consumers. )

After all, behind the fast is the competition for the attention of young consumers and the right to speak in the beauty industry.

Observers from all walks of life have studied Generation Z for many years and found that it is difficult to establish brand loyalty of this generation of consumers. Even if you have a preference for a certain brand, it is easy to migrate and jump in the same kind of competing products.They grew up in an era of material abundance and information explosion, and they have instinctive sensitivity to new brands and taste new psychology.

This is essentially different from the concept of beauty consumption of consumers before the age of 25. Their knowledge of beauty basics is almost educated and cultivated by international big brands. Once they form their loyalty and preference for a certain brand, it is difficult to actively migrate, which is similar to the "trust in the brand first, then trust to migrate from the brand to the whole line of products" shown by mature users in the Japanese beauty market.

But the younger generation of consumers are different. They are used to "passive feeding" of demand and do not accept "delayed satisfaction".An exaggeration is that what consumers want today, domestic beauty cosmetics can be given to you tomorrow, but if it is an international brand, the prototype of the product may not be discussed until next year.

No one pays attention to the disputes and tears in the process, and consumers only care about the results of those impacts on the overall strategy and local business adjustment of the group. The noisy volume in the track and the constant production of new domestic beauty products every day make them not know or understand the time required for the brand to develop, produce and build value.

International brands may have lost time, and domestic beauty products have won the opportunity. In the race against time of China’s speed, diligent beauty practitioners spend time again and again to hand over fabulous answers.

They can’t achieve an overwhelming victory, and they don’t need to catch up with all channels. As long as there is a small range of highlights at an activity node, this achievement is enough to publicize for one year.

However, these criticisms do not completely deny the achievements of domestic beauty products. Frankly speaking, the competition on the beauty track is fierce, and the cold start process of the new brand has been quite difficult. Now it has passed the stage from 0 to 1, and it is expected that it will become a forest and a sea, which also forces the industry to continuously improve its quality and level.

Judging from the whole process of the birth of new products, domestic beauty products have ushered in the acceleration and innovation of the whole process and all links, and their blade is not only at the marketing level. There is also fine work.

Let’s talk about it in different modes.

• In the stage of creative conception and packaging design:

Agile trial-and-error mode beauty has strong resource integration ability and scheduling ability to manage multiple partners. They introduce a wider range of partners, and creative inspiration can be provided by some professional organizations. The packaging design has a mature OEM factory, the supply of raw materials suppliers is stable, and the external marketing is also supported by professional advertising companies. This cross-subject and cross-departmental coordination and integration ability puts high demands on the external management and internal management of the company. They need to have keen and accurate foresight in the judgment of higher dimensions such as strategy, as well as tolerance for trial and error costs and the execution of rapid adjustment after trial and error.

Under the lean grinding mode, some brands can easily detonate word of mouth with advanced design or concept. The representative carved lipstick of a national makeup brand is an example. The core idea originated from an exclusive professor of the Academy of Fine Arts, and the brand often has discussions and cooperation with external art colleges on packaging and materials.

A widely circulated saying in the industry is that the mold opening of this product is the most difficult among domestic brands. At that time, the brand was looking for large and small production lines in China, and it took about 8 months to finalize the manufacturer of lipstick paste to achieve the special appearance effect of the product. The brand side needed to try again and again with the factory in terms of product efficacy and product appearance, so as to find a balance point. It is easy to understand that the cost of molds in the production line is high, and shoes need to be molded and clothes only need to be printed, which is the difference in cost. That’s why you buy concealer air cushions from different companies, and their boxes are all similar, because the initial molds of the production line are the same.

Paying attention to design also means a more professional internal design team rather than relying solely on external creative institutions. According to the open recruitment information of Yige Group to which Hua Xizi belongs, the annual salary of senior gift box packaging designers who have worked for 3-5 years is between 225,000 and 450,000, which is quite different from that of their peers, at least reflecting the brand’s reserve and attention to design talents.

The design of appearance structure and vision, and the consideration of packaging materials are not unique to Hua Xizi. Blank ME, a domestic brand that focuses on base makeup, has all its packaging materials designed from South Korea, and its product price line is almost equal to that of international brands.

• Formulation development stage:

In addition to core creativity, packaging design and product formula, although most domestic beauty cosmetics will directly use the formula of OEM at present, they are also actively setting up their own raw materials and formula research teams. The common practice is that most foundry employees are relatively familiar with the functions and textures of raw materials, but they are relatively slow to respond to the needs of C-end consumers. At present, it is quite cost-effective for the brand to make minor adjustments directly on the existing formula mode of the foundry.

Indeed, with the continuous maturity and upgrading of China’s manufacturing industry, brands need not be limited to internalizing the whole value chain from concept to production, but can explore external forces to the greatest extent and build a more open-source ecosystem centered on brands. The brand side can further put its energy into the polishing of core competitiveness, such as brand building, cutting-edge scientific and technological exploration, consumer insight and so on.

• Test phase:

The laboratory testing of domestic brands has adopted more flexible methods, such as keeping only the necessary safety and stability tests, directly using the test results of the foundry, changing some tests from linear to parallel, etc., in order to speed up the testing.

In the stage of consumer testing, compared with international brands that spend 2-3 months at a time, use external research companies, adopt well-designed questionnaires with dozens to hundreds of questions, and conduct comprehensive data analysis, domestic brands hold the idea that "the real consumer testing takes place after the product goes on the market", and think that small-scale consumer testing before the product goes on the market is difficult to ensure objectivity and cannot bring decisive changes to the product. Therefore, domestic brands greatly shorten the testing time to 2-3 weeks, and greatly streamline the granularity of questions and data analysis, just seeking feedback from consumers on core issues.

In order to achieve rapid consumer testing, leading new domestic brands directly recruit consumers through WeChat WeChat official account and other channels to form a "testing resource pool" and invite them on demand. This not only ensures the speed, but also creates a novel way to interact directly with consumers.

• Production stage:

Similar to the concept held in the testing stage, domestic brands test the market reaction and make timely output adjustments through smaller batches and more batches of production. For example, the first batch of lipstick products produced by a domestic brand only produces 10,000 pieces (positioned as "limited edition"), which can be completed within 1-2 weeks; Gradually increase to 20,000 and 50,000 in the next production batch. The first batch of international brand lipsticks will reach the production order of 100,000-300,000 pieces, and it will take at least one month to produce. In addition, because domestic brands basically use the formula of the foundry, raw material procurement, quality inspection and other links can be as advanced as possible (completed by the foundry in advance), which further speeds up the overall production.

Based on the above links, domestic beauty cosmetics now have the ability of quick attack and meticulous work in all aspects of creative conception, packaging design, formula debugging and manufacturing, which means that they have the confidence to compete with international brands.

But this does not mean that there is no gap between domestic beauty products and big brands in Europe and America.

The problems faced by domestic beauty players are the same. Even if the brand has completely caught up with the creative connotation, product design, external marketing and follow-up logistics, it is still difficult for the brand to have the ability to cross the cycle if it cannot make a breakthrough in basic research and development.

International beauty companies such as L ‘Oreal and Estee Lauder have flourished for a hundred years. Their self-built laboratory has a profound accumulation in the research and development of basic dermatology and has obvious advantages.It involves the innovation of basic raw materials, the sensitivity of human skin, adaptability test, etc., and it does open a position with domestic beauty.

Taking the innovation of raw materials as an example, Bosein of L ‘Oré al, Pitera of SK-II, and Alcohol A of Johnson & Johnson Company (which has been widely used at present) are all unique patents, thus giving birth to explosive products that span the cycle.

Take Pitera as an example. Due to the dispute over the expiration of the patent between 2017 and 2019, in theory, the factory can engrave Pitera according to the composition and production method in the original patent registration document of one of the cost inventors. However, due to the lack of unique strains, the water in the local Lake Biwa in Japan and the uncertain fermentation process, it is not feasible to completely engrave the formula, which is the barrier of SK-II.

The same is true for the key components of Estee Lauder’s small brown bottle, which uses the lysate of the fermentation product of Schizoyeast, which is unique to CLR, a famous German ingredient supplier. It is difficult for domestic factories and laboratories to replicate in a short time.

To some extent, domestic beauty cosmetics are relatively weak in raw materials, formulas and other aspects. Apart from the reasons that local beauty brands started late and have a deep foundation, there are also the influences that today’s beauty brands are involved and the market is changing too fast.Before, local beauty brands were merged, acquired or closed down due to the massive entry of European and American brands. Now, it is hard to follow the trend of social media, and more or less compromise the market, thus falling into the red trap of packaging, concept and marketing.

However, with the continuous maturity of consumers and the elimination and evolution of the market, the industry will eventually return to rationality. This is also why we can see some domestic beauty products and are more willing to polish the products in a down-to-earth manner.

Paiqueling began to cooperate with the University of Berlin in Germany, and went to the United States to attack Japan to develop new products. Huanya and dermatologists studied technology in Australia, and the perfect diary was established as "Open Lab". When the market capacity is large enough and the entrants are expected to share a piece of the action, if the capital reserve, talent team, product design and brand ideas are in place, enterprises will also adjust their ideas, and their willingness to invest in technology research and development and production equipment will also rise, and the focus of the whole industry participants will also shift to products.

This is also the victory of China OEM/ODM OEM mode. In a broader dimension, the rise of domestic beauty cosmetics means an all-round upgrade of China’s manufacturing, which is an important signal for domestic beauty cosmetics to start brand building and cultural self-confidence, and also a powerful proof for them to sail out to sea and go global.

After the Morey incident, NBA-related content can hardly be seen in the circle of friends. There seems to be a tacit understanding that everyone is silent about this foreign sports event. But maybe there is another reason. People in my circle have already taken to the society. Everyone is less exposed to express their thoughts and interests. No one has posted anything in the circle of friends, including myself, which has been visible for three days.

But I still want to write about Warriors, and describe my love for this team in words.

The beginning of the universe is the 14-15 season. With 67 wins in the regular season, it won the first record in the league. Curry won the first MVP trophy and the first All-Star three-point contest this season. After the playoffs, I won the championship through customs clearance. I still remember that on the morning of winning the championship, I was still studying college English, brushing my mobile phone, always paying attention to the competition situation, and I was disappointed that Iguodala won FMVP later. I was a cloud fan that year. I couldn’t watch a few football games in a season, but I was just a passer-by fan in Curry. I started to like him because my old classmate Chen Yixin sent one in the circle of friends after winning MVP in Curry: Curry, which is deserved. I was curious about who he was. Baidu read his information, read his highlights, and left a few eyes on the game. This player shot a beautiful arc in the air, and time seemed to stop. There was a sense of beauty that was very attractive. Today, I have to say that my eyesight is excellent, and I can actually pay attention to this epoch-making little man who changed the way the league played. At that time, fans were concentrated on two stars, namely Kobe Bryant and James. Kobe Bryant retired in the coming year at the end of his career. James had a large number of fans, including me. I was also his passerby fan, but now I am Zhan Hei, and my identity has been reversed.

15-16 season, 73 wins in the regular season, unanimous MVP, and the Warriors reached their first peak. Curry, Thompson, Barnes, Green and Iguodala formed the first-generation Five Small Sweeping Alliance of Death. However, this year, I was still a cloud fan, and I didn’t watch many football games. Occasionally, when I went to look for Xiaobai, he was watching the ball, and I could hear the explanation shouting that Curry was dribbling to find a touch. I made a clear analysis of how many times Curry dribbled before shooting and how high the hit rate was. In the game that I left occasionally that season, Curry dribbled with his legs crossed. Don’t stumble, it seemed like he was going to drop at any time, playing with the opposing defensive player, and making another unreasonable three-point. Damn it, thief handsome.

The momentum of the regular season is strong, entering the playoffs, all the way to the Western Conference. The west was almost planted in the hands of Thunder, and the Warriors were forced into a desperate situation 1-3. Later, the classic G6 Buddha was shining, and then G7 Curry was redeemed. Finally, he pushed the Thunder into the finals and faced the old enemy knight. Of course, I’m still not a witness to these competitions. I only paid attention to the results, but didn’t watch the whole process. There’s a voice on the Internet that the league has forced the game to be extended to seven games for the sake of ratings. I believe this may not be nonsense from netizens, because the next round of playoffs is the ugliest series ever witnessed.

In the finals, the warrior who struggled through the thunder killed the Cavaliers 3-1 before the blood on the blade was dried. Everyone thought that when the Warriors were destined to take the trophy home, ugly scenes were constantly staged, first hurdling, then reporting, the team’s defensive gate was suspended, and then the star was sent off for six crimes. When the news of Bogut’s injury came out, I felt a bad feeling in my heart, and my morale was declining. There are a lot of throwing and shoving movements, which make me feel queasy until now, so I begin to dislike the so-called "the charming son of heaven" James. The ugly final decision finally ended in Owen’s lore, leaving behind the Warriors fans, and I, a cloud fan, was full of loss and nausea. The 16-year total decision is a colorful and dramatic series in NBA history. This is also a series of dirty, unscrupulous, lacking in sportsmanship and extremely heavy off-court factors.

In the 16-17 season, Durant joined, and the Five Little Complete Bodies of Death were officially assembled. The historical five-person group was born. When space battleship set sail, there were many new names for warriors at this time. Hampton Five: composed of Curry, Durant, Thompson, Green and Iguodala, the three main attackers and Tsunami brothers are all historical scorers with scoring ability and explosive force. Two main defenders: Green DPOY, with super defensive ability, playing the fifth position in five small schools, the gate in the middle circle, the last line of the Warriors’ defense, and also the axis of the Warriors’ tactics. They are called sexy lotus officer, dealer, and have top passing ability and vision. Godara, coffin mamba, feign death in the regular season. Super single defense ability, quick and clean cutting skills are impressive. Each of these five people has the ability to handle the ball. The ball is flowing in their hands, constantly looking for the most suitable end point. What is the ultimate team, that is, their competitive posture.

In addition to Hampton Five, there are four famous hunters in Golden State. Except Curry, all four of the team have superb defensive ability, especially Thompson, but the No.2 position can be defended from 1 to 4. The impressive goal is: single defense of Brother Alphabet, and then direct blocking. Although Curry is the weak defensive ring of the Warriors, his hard defensive actions have to be respected.

The mysterious two elders refer to the coffins Mamba and Livingston, and Livingston is affectionately known as Karen Mok.

This year, the full-body warriors cut melons and vegetables all the way, and the teams in the whole league can only look behind them. But there is also a black spot. Pachulia is stepping on Leonard’s feet. I believe that healthy Spurs are not enough in front of the 17 Warriors.

Durant won the final FMVP. He deserved it, but it was also a pity for Warriors fans and Curry fans. In those years, I was most annoyed by Yang Yi’s argument of "two kings and four twos". I felt that he gave Nike smelly feet, collected money to talk and belittled Curry. This warrior is Curry’s team. He builds a system with his style of play. In every game, he keeps running marathons, running and catching the ball, and tearing open the defense of the other side. After Durant came, he reduced the ball right, reduced the previous three points after dribbling, increased the catch throw, and handed over the ball right to Green after half-time. He plays more rationally and executes tactics. The once crazy performance gradually disappeared. Sacrifice brings negation and contempt, which is unbearable.

In the 7-18 season, the magic ball theory was applied to the extreme, and the Rockets were still the home team of the Chinese people, and they triumphed all the way and won the first place in the league. Because those years were afraid of rockets, they temporarily played the role of "going black", "shooting black", "no pains, no gains". It rained again in the sky, which is a common expression for getting black.

The 41-point lead of the Warriors in the third game in the West proves that the death of five small men is invincible, but the bad news comes, Igoda is pulled back, and the death of five small men is missing a link. After that, it seems that they can’t play ball, losing two games in a row, and they all lose by small points. After losing Tianwang Mountain, the Warriors will be scattered by magic ball. Paul’s injury gave the Warriors a turn for the better. Finally, he scored two games in a row and finally swept the old enemy Cavaliers.

I was in the teaching and research section in the playoffs that year, and I was the only one who supported the Warriors with the Rockets fans and lonely Warriors fans.

A few goals in that year’s playoffs were still impressive, Jordan Bell’s crotch passed back, and Curry went around to catch the ball and shoot. In the face of Curry Love’s defense, he twisted his body and made a super-long three-pointer. In the third game, Durant’s 45-degree cold-blooded three-pointer shot the Cavaliers’ hope, and then Greencurry roared back and forth like a chick.

In the 18-19 season, when the warriors fell, the invincible warships also arrived in Hong Kong one day. I told my father from the beginning that I wanted to go to Oracle Bone Inscriptions Stadium in Oakland, USA to watch the curtain call of the stadium and watch the game of Death Five. May be the last year to see the death of the five small, next year, the team still don’t know how to change, and then really be fooled, five small become history, can no longer watch them run the ball.

This season, I watched the ball every day in the teaching and research section. I didn’t see the live broadcast, but I also watched the replay. This season, the Warriors suffered many injuries, and there were always people missing. In a game in which Curry was absent, Green spewed out the famous Green formula, which made Durant disheartened. At the end of this season, Sensitive Du didn’t work hard. He threw a few balls each game and scored single-digit points. It was found that the Warriors had a tactical adjustment, which allowed Durant to increase the waist to hold the ball and weaken Green. This tactic Durant could either deal the cards or throw himself.

At the beginning of the playoffs, in the first round, Warriors vs. Clippers, in order to extend the series and increase the number of games, the league made double-standard penalties on both sides, and the blow penalty scale of physical contact was simply incomprehensible. Beverly has a lot of vicious actions. Because of Curry’s foul trouble, he can’t be present for a long time. Without a big core, the Warriors can only use Durant all the time, which brings great hidden trouble for the next series.

After all, the Clippers were a weak team at that time, and then they met the Rockets, who were also old enemies for many years. The first four games were tied 2-2, and Durant was injured in the fifth game. The Warriors lost one core and their lives were on the line. The adjustment of the Warriors was timely, and they began to play pick-and-roll with Curry Green. The Rockets can’t play without Durant on the opposite side, and the warriors who are in pick-and-roll pass by. The Western Blazers’ double shots are one size smaller than the Warriors’ double shots, and they are swept out after natural defeat.

Coming to the final stage again, it’s actually very difficult for a warrior without a big core to be the defender, and there are also problems with Curry’s fingers that affect his feel. Then Leonard sank his shoulder and Rooney suffered a sternal fracture. Durant forced his return to achilles tendon rupture. Finally, Tielin chased Thompson, and Thompson landed unsteadily and the cruciate ligament broke. It’s a part of the game, and it’s out of control. At this point, the Warriors’ luck is exhausted, and Curry, the only strong scorer, is powerless.

After that, the warrior dispersed and embarked on reconstruction.

So many yards, it’s 10: 42 in the evening.

Finally, I want to say that the death of five small children is destined to be a strong stroke in NBA history. Warriors are also the team that I like to pay attention to all the time. My favorite goal in those five years was Curry’s cross-line guidance to Green, Iguodala took the opportunity to slip the bottom line, chasing dreams and throwing a dunk, which was smooth and tacit.

For the traditional camera, the video stream can be AI output, uploaded to the cloud platform, and finally remotely monitored. For example, the monitoring video of the activity room in the hospital is upgraded from the original local viewing to the remote viewing, the counting of the number of activity rooms and the realization of abnormal warning.
Video consultation
Even the intelligent 4K camera can wirelessly access the cloud, and no matter how far away the patient is from the medical staff, it can conduct real-time video consultation through the TV, cloud platform and client.
AI function
It has AI functions such as face recognition, headcount, intrusion detection, etc., and can change the AI model on the cloud platform. For example, automatic face recognition, abnormal alarm, and statistics of the number of patients and medical staff in the rehabilitation room through the associated database.
Connect the smart ward solution to realize the serial and remote management of wards, nursing stations and mobile medical equipment, so that patients’ needs can be quickly communicated to the medical care end and medical services can be improved.
The core of a smart hospital is smart people, who invent and use smart machines and make them work for smart people. Looking to the future, today’s medical practitioners will become AI scene users, and the core task is to find a scene suitable for AI to maximize its value, so that it can better serve medical health.

Morning News (Peninsula Morning News, 39-degree video reporter Su Lin) The crab-pincer-like manipulator prowled among the sand and rocks on the seabed, suddenly reaching out to the scallop in front of the "face", opening the "pincers" to clamp it firmly and put the scallop in the cabin … In 2022, the national underwater robot contest (Dalian) was in full swing on the Golden Coast of Jinshitan, from universities, scientific research institutions and top industries all over the country.

OurEDA No.2 Team of Dalian University of Technology, which belongs to Dalian Key Laboratory of Underwater Robots, brought an agile robot with full digital structure to participate in the competition. Liu Yu ‘ang, a junior majoring in microelectronics at Dalian University of Technology, told reporters that this fourth-generation medium-sized agile robot participated in the autonomous grasping competition in this competition. It is an improved version of the eight-axis robot, and its action is more sensitive. "We have changed the internal control structure, equipped with a high-power edge calculation module, especially for image detection. It used to be an analog camera, but now it is an all-digital structure. The newly designed autonomous crawling algorithm can complete the operation of artificial intelligence. "

Liu Yu ‘ang introduced that, considering that natural factors such as ocean currents are often encountered in the sea, the team introduced the function of self-balance in the process of improving the robot, which can keep balance in front, back, left and right, up and down directions. "This robot can also have a better orientation and depth. For example, suspend at a distance of one or two meters from the seabed, observe the situation of the seabed, and grab the sea treasures within a certain range. " In addition, the fourth generation medium-sized agile robot has also designed a number of data interfaces, and external accessories such as sonar and USBL can be added as needed.

"The stone seams and reef walls on the real seabed are our’ main battlefield’." Lin Peng, the leader of Haiying No.1 Team from Dalian Maritime University, told the reporter that the underwater robot Haiying No.1 is a robot independently developed and designed by them to catch seafood such as scallops, sea cucumbers and sea urchins. This robot is waterproof to 200 meters, driven by 6 propellers, with high degree of freedom and flexible control. It has a 30-fold mechanical arm, and can be grasped at 160 angles around the fan. The relatively small "hand shape" is specially designed by the team for real seabed crevices. In the competition of man-machine cooperation, "Haiying No.1" caught 25 sea treasures per unit time.

According to reports, another feature of "Haiying No.1" is that it uses shore-based battery power supply. Robots don’t need their own batteries, and at the same time, they can realize 24-hour nonstop operation all day. Besides underwater fishing, this robot can also be used in underwater search and rescue, underwater reconnaissance, underwater scientific research and archaeology and other fields.

Yong Li Chaotou Team from Zhejiang University came to Dalian for the first time to participate in the National Underwater robot contest. This is also the first time that the underwater robot independently developed by this team has gone out of the laboratory pool to "test the water" in the real sea area. Huang Puwen, a member of the team and a senior majoring in marine engineering and technology in Zhejiang University, said that everyone cherishes this rare exercise opportunity. The robot in this competition is a multifunctional modular ROV designed and developed by the team for more than one year. It adopts an open frame structure with eight propellers, and its small size and high-efficiency propellers make it have strong flexibility and endurance. This robot can achieve a certain degree of suspension in water, and the diving design index can reach 10 meters. "It has been tested in the swimming pool of the school laboratory before. Although the effect of grabbing is OK, it can’t simulate the wind and waves in the real sea area after all. This is the first time I have come to the real sea area. After discovering the problem, we can improve it more pertinently. "

IBM released a demonstration project in cooperation with the United States Patent and Trademark Office (USPTO) to test the artificial intelligence (AI)-driven intellectual property (IP) analysis tool, IBMIP Advisor(IP Consultant) demonstration system. This system combines the dialogue AI technology of IBM Watson Assistant and the content insight mining and navigation solution of IBM Watson Discovery. The system aims to help users discover and analyze relevant patent data more effectively, and to gain more time for strategic and high-value tasks.

Before applying for a patent, you need to know the relevant public information, such as currently held and similar patents and published patent applications, which are called prior art. When an inventor has an idea for a new product, the research around the existing technology can help you understand the situation in the field of the invention, and evaluate not only the existing technology, but also the competitors and innovation opportunities in this field.

However, with the increasing number of patent applications and patent data, it may be difficult and time-consuming to find relevant and accurate information and analyze existing technologies-especially for new inventors and users unfamiliar with patent law. IBM’s goal is to help solve this challenge through IBM IP Advisor and promote more people to participate in the innovation process.

By using IBM Watson Discovery technology to support the natural language processing of queries, the demo system can help users locate relevant information by using their own descriptions without using specific terms and complicated methods. Using the dialogue AI technology of IBM Watson Assistant as a guide, users can ask questions to embedded virtual agents to further inform and optimize their patent analysis.

The IBM Advisor and Watson demo system use a subset of publicly available U.S. patent data, and can be publicly tested and fed back in USPTO’s open data portal. The test ended on November 30th this year.

SteveLaFleche, general manager of IBM’s public and federal markets in the United States, said, "The research and analysis of existing technologies is the foundation of a successful product or service release, but the growth of existing technologies, coupled with the need for proper keywords and correct patent classification, may be an obstacle for ordinary inventors to enter." "We are not only deploying smarter technologies, but also building a better and more accessible intellectual property system."

The NBA preseason ended, and there were 2 days left in the regular season to start in full swing. At this moment, there were heavy news from the Warriors. This morning, Woj reported that the Warriors and Poole had completed an early contract extension, with a four-year salary of $140 million (123 million salary+17 million incentive clause). Just when the outside world thought that the Warriors were going to abandon Wiggins, Wiggins finally compromised and chose to renew the contract with the Warriors for $109 million for four years! When I first saw this news, I thought it was a fake. Wiggins had a contract with an average salary of $27 million? In this age of 30 million or even 40 million, when Lillard has entered the salary threshold of 60 million, Wiggins is simply working for the Warriors for nothing! Of course, from the perspective of Warriors fans, this is the best ending. Pulwiggins takes over the future and Warriors continue their competitiveness. It can be said that Warriors will be the top team in the league for at least the next 4 years.

There is an interesting data. American media StatMuse listed the warriors’ playing schedule last season, in which Wiggins played a total of 2,329 minutes, ranking first in the team, while Poole, as the sixth man, also played 2,283 minutes, ranking second in the team! The performances of both of them in the playoffs can be called the important heroes of the Warriors’ championship. Wiggins averaged 16.5 points +7.5 rebounds per game in the playoffs. The defense of Tatum textbook level has been talked about by fans so far. And Poole’s playoff average of 17 points +2.8 rebounds +3.8 assists per game seems normal, but the real hit rate is as high as 67.3%, which can already enter the threshold of the top five in NBA playoff history! On the night when the Warriors won the championship, Prla was broadcast live with Wiggins. Wiggins said to Poole, you are going to make a lot of money. Poole replied, No, we are going to make a lot of money. The two men have a good relationship. Although there is competition for renewal, Wiggins bowed his head, which enabled the Warriors to solve the problem that has plagued the whole summer.

But the burden on Warrior boss Ragbu is increasing. With Poole and Wiggins renewing their contracts, by the 23-24 season, Curry will have $51.9 million, Clay $43.2 million, Poole $28 million, Wiggins $24.3 million, Wiseman $12.1 million and Luni $7.5 million. If Dream Chasing chooses to execute the player option worth $27.6 million, the total salary of 12 people in the existing contract of Warriors will reach a terrible $215 million! Bobby Marks, a data expert, has made a calculation. If the Warriors stay in Wiggins with an average salary of 30 million, the luxury tax alone will be $309 million. Now that the Warriors give Wiggins 6 million less, the luxury tax can be reduced by about 50 million. But by the 23-24 season, the Warriors’ total financial expenditure will definitely exceed 450 million dollars, which can support three ordinary playoff-level teams!

After Poole and Warriors renewed their contracts in advance, he didn’t make any statement, but when Wiggins renewed their contracts, Poole excitedly showed himself dancing with Wiggins on the social platform, and Iguodala also sent a photo to congratulate Poole and Wiggins on winning the big contract. In Miles’ words, Wiggins has been very suitable for the team system since he came to the Bay Area. He has become a star of the NBA’s offensive and defensive integration, and has won unanimous praise from the league and the team. Now I am glad that he can continue to fight alongside us in the next few years. From $33.61 million in the contract year to $24.3 million in the 23-24 season, to be honest, I really think that the contracts of Poole and Wiggins should be changed. But since the results are satisfactory, outsiders don’t have to complain about injustice anymore. At least Wiggins really wants to stay in the Warriors, even if his salary is greatly reduced. Wiggins’ four-year contract of $109 million, $24.3 million in 23-24, $26.28 million in 24-25, $28.22 million in 25-26, with player option in 26-27, is worth $30.17 million.

Wiggins has renewed his contract, Poole has renewed his contract, and Green has two years left in his contract. But after two years, the Warriors basically won’t stay in Green, or Green is willing to accept a big salary cut. These are all issues on the table. But there are also problems under the table. Slatter, a reporter with the Warriors, revealed in the podcast that Clay has now reached the time to renew his contract in advance. He is the fourth player who needs the Warriors to give an answer after Neppel, Wiggins and Green of the Warriors. Clay’s salary in the new season is $41 million. In the 23-24 season, Clay’s contract annual salary is $43.22 million. Clay himself is waiting to see if he can return to the level state enough to sign another big contract. Although he can’t defend like he did at the age of 28, and his traversing speed is slowing down, Warriors fans certainly don’t want Clay to wear the jerseys of other teams! Slatter stressed: At present, there is no news about Warriors in this respect.

What to do about Clay’s problem? I think every Warriors fan has his own opinion, but the current situation is that even if Green leaves, the Warriors will have to face Wiseman’s contract extension and solve Clay’s problem in the summer of 23 years. Compared with Wiggins and Poole, the current Clay may really not be worth 40 million+,and Clay will turn 33 next season. The best solution is that Clay, like Wiggins, signs a contract extension with an average salary of about 25 million dollars. Clay has said many times that he hopes to stay with Curry all the time, which is the greatest opportunity for the Warriors. But to put it another way, this warrior, Curry, can get the super top salary because the maximum salary stipulated by the league is so much that it can’t go beyond the limit. But others, who want to wear a warrior shirt, have to make some sacrifices.

Although the Warriors experienced some turbulence this summer, including the incident of Green punching his teammates, before the opening game, the Warriors’ management made all efforts and solved some current problems. In the new season, Curry still has a great chance to lead this team to defend its title, hoping to continue to cheer, but Green is always an unstable factor for the Warriors. He is too dangerous.

Digital transformation is a buzzword that every CIO and most senior managers are very concerned about. So, for all the publicity surrounding it, what is digital transformation and is it really happening?

Yes, it’s happening! With the passage of time, "digitalization" has become the driving force of enterprises. In the past few decades, many traditional industries have achieved success through digital transformation, such as Uber, who finally created value in their respective industries.

That is to say, IT and IT service management teams must be pioneers in realizing digital transformation in organizations. The role of IT team is to use existing technology to promote digitalization. Therefore, here are five ITSM trends and themes that we believe can help IT teams improve their digitalization efforts in 2022:

01 "Autopilot" based on artificial intelligence is the way forward

Ten years ago, self-driving cars were able to stop automatically with minimal human intervention, so that they could predict accidents and avoid them on the road. Thanks to artificial intelligence technologies such as machine learning and computer vision, self-driving cars provided an efficient and risk-free means of transportation for human beings.

But cars are not the only thing that can benefit from artificial intelligence. In 2022, automatic automation supporting artificial intelligence will make service desk management easier. Autonomy is any dynamic automation, which can learn from historical data and use real-time data for course correction. This is contrary to the current variant of static automation, which requires manual support at every stage. Automation includes automatic classification, prioritization and assignment of work orders. Sooner or later, these automations will perform transactions for end users, such as creating work orders and approving requests.

02 Is the robot suitable?

Gartner predicts that "by 2022, 25% of customer service operations will use virtual customer assistants or chatbots." We think the same trend also applies to IT service desks. Although chatbots have existed in our service desk for quite a long time, their role in request management has been very small.

With the rapid development of NLP technology, as shown by Google, virtual help desk assistant may soon replace manual work as the first contact point of help desk. In addition, they will be able to perform daily work order management activities, reducing many tedious tasks of the help desk team. For example, a user may report a lost or damaged mobile phone to a virtual service assistant and request to buy a new mobile phone in the same chat.

0ITSM Service Desk Plus is Uber in the "X" era.

Uber technology is used to connect taxi drivers and end users conveniently, which subverts the taxi industry. After Uber, other applications also appeared, providing a series of similar on-demand services for other industries.

However, more and more employees know about technology, which means that enterprises need to provide more than just basic technical services such as e-mail, WiFi and device configuration. IT teams should not limit employees to these basic services, but should be equipped to support newer, more technology-savvy employees who want to explore the benefits of technology. When IT departments are unable to meet the increasing technical needs of employees, they risk seeing more shadow IT activities from skilled users, who may have other ideas for solving work-related challenges.

In 2022, the service desk will play the role of "Uber in the field of science and technology" in enterprises. With the passage of time, the service catalogue in the service desk tool will become the technology market of enterprises. This market can support any service provided by it-approved applications on demand. Adopting this on-demand mode in 2022 will transform the help desk into a technology portal for enterprises.

Privacy, security and more regulations

Today’s service desks contain an amazing amount of personally identifiable information (PII)-usually more than we realize. This information includes the login id, IP address of the end users and the MAC address of the devices they use. Although laws like GDPR only protect EU citizens, there may be more regulations to protect global citizens in the future. If the help desk team hasn’t already done so, they should use 2022 to promote a privacy culture in their business to ensure that the digital journey takes place with minimal risk of data leakage or theft. This work will also be supplemented by ITSM suppliers who can:

Mark the end user data field as PII.

Encrypted data field

Anonymizing end-user data

05 framework is being updated.

IT has been nearly ten years since the last major ITIL update, so many people question the relevance of the old ITIL standard in the current IT environment. In recent years, technologies such as cloud computing, mobile, big data and Internet of Things have brought irreversible changes to enterprise operations, and also affected IT service management. In order to adapt to this developing technological environment, enterprises need to be lean and agile.

As predicted by many analysts, ITIL 4 may see the integration of ITSM processes, which make use of DevOps, Agile and Lean philosophy. New frameworks like VeriSM also claim to take a business-oriented approach to ITSM. The new additions and updates to these existing frameworks emphasize that IT is related to business, so as to be successful in the digital journey.

Disclaimer: The market is risky, so you should be careful in your choice! This article is for reference only, not for sale.

Because of the impact of epidemic and economic transformation, the population of third- and fourth -tier cities is flowing. Many of these migrant workers who returned from Shanghai, Shenzhen and other places are highly educated groups. In the golden area of ??third- and fourth -tier cities, they purchased houses in the "rich area", not only high -quality school district houses, but also supporting and greening are comparable to high -end houses in large cities. The houses in these high -end communities have risen first. Compared with other communities, the "hot island" effect appears, which is a lot higher than the surrounding house prices.

First, return home to snap up high -end houses

Many people who return home sell houses in big cities and buy a high -end house in their hometown. They can take their parents to live together. If you go back to the outside, you will have a place to settle in your hometown. Someone was affected by the mortgage of large cities. A loan of millions of dollars in a house made their lives and work suffer a lot of pressure. Buy a house in his hometown, and there are still funds in your hand to start a business or use it for daily life.

Second, the family replacement school house of the provident fund loan

Most families with provident fund loans are groups with stable income. Now many cities have increased the amount of provident fund loans and reduced down payment. They can buy a high -end house with a small amount of down payment. People who lived in the old town or high -rise houses were currently replacing high -quality school district houses. Therefore, high -end communities in third- and fourth -tier cities have recovered and rose against the trend, forming a sharp contrast with the surrounding second -hand housing.

Third, the scarcity of resources and the superiority of the location

Most of the "rich people areas" in third- and fourth -tier cities are mature communities built by large -scale housing companies that have been stationed before. From design style to supporting facilities are first -class. Now, many large real estate companies are far from the third and fourth -tier property market. It is difficult for local small development companies to have such a large handwriting, so it is particularly popular. The "rich area" is not only high in house prices, but also the local group is also rich or expensive in the local area. Therefore, house prices do not worry about selling the road.

From the trend of the property market this year, it can be seen that the rise and fall of the same city is blurred. So many favorable introduction, most of the property market is still not shocked. There are three changes:

01, the population continues to flow, but the house price is very strong

The phenomenon of the population of third- and fourth -tier cities is very common, and most of them are going out to make a living. If you say that Anjia Real Estate, you will choose to return to his hometown to buy a building. After all, house prices in large cities are high, living costs and housing costs are also high, and they can’t afford it. Therefore, many people will come to buy a neighborhood with good money outside. After all, Ye Luo will be rooted in the future, and now he will be filial to pick up his parents to life in the city.

02, interest rates have been reduced sharply, but most people do not buy a house anymore

Recently, with the introduction of the measures and interest rates, although the property market has stabilized and selling the building without panic, the transaction is still unconventional. Many third- and fourth -tier cities have no imagination scenes, and buyers are silent. Many families already have plans to buy a house, and the down payment can be available, but they are still watching and waiting. High -end communities are relatively hot, many people can’t afford it, housing prices in other areas are also falling, and few people buy it.

03, the vacancy rate increases, but the speculators do not throw the house

At present, the vacancy rate of third- and fourth -tier cities has increased by up to 30%. Many families have unstable income because of the high cost of housing. Therefore, when they return to the countryside, the house cannot be sold. There are also couples who work in the field. The speculators and groups of real estate have good housing in their hands, do not rent nor sold, and have no throwing house. Perhaps there are fantasies about the future property market.

　　Original title: 2020 "The people of Shanghai went to Shanghai," launched 20 special tourism routes+20 cities good events, which one do you like?

　　The Shanghai Culture and Tourism Bureau sponsored the "Shanghai People’s Going to the Shanghai event since the month of 2020. 19. China Tourism Day starts the date of the city. Many fine lines and waste management activities. The annual activity abstract and review, and in order to better launch a new event in 2021, revealing a new one, especially the "fashion capital, Shanghai magic" 2020 "Shanghai people go to Shanghai to Shanghai "Online competition.

　　Among the candidates of more than 3.00 candidates, more than 200 events. Cultural tourism experts repeatedly decided after selecting 20 special tourism routes and good activities in 20 cities. These final players will be appointed by the regional cultural travel agency in December this year. , Representing this line to participate in the speech, it has a detailed series with activities in the region. In the final jury, the media selection of the "Shanghai People’s Favorite Micro Shanghai Tourism Road" and "Shanghai’s Most Popular Cities" in 2020. "This is a good look at Shanghai’s finals and urban events. Shanghai is good!

　　Special tourist route

　　Baoshan District: Post -industrial fashion new way

　　Many people carry the memories of the old industrial factories. The old yard sparks in industrial reorganization, becoming the most avant -garde of the landscape of the industry. 3D printing of Smart Bay Branch Park brings together the Chinese Cultural Museum, the largest 3D printing bridge in the world, the pier and other art played red dot networks; the Shanghai Glass Museum has transformed from a glass furnace workshop to a magical change, colorful crystal glass world, China, China, China It is one of the three museums, not to be missed; the third -floor bridge sports cultural park, which was previously known as the Shanghai nitrate vacuum bottle factory, has become a new generation of red tide drift fist.

　　Baoshan District: Explore the villages north of Shanghai, "quiet" color

　　The national characteristics of the north gate of Shanghai -Luo Jing, Tangwan Town, starfish, bonuses, new land, and Yangqiao Village will build a "five villages scalable" rural revitalization demonstration zone. Tangwan’s most beautiful rural village road. The Shanghai New Road series comes from "fields, forests, roads, rivers, houses" this is a maternal cultural park hemerocallis flower, grass prostitute troubles, golden rice fields, adopt non -genetic technology entertainment; village in the village; in the village Starfish, Jellyfish Postal House Dating "Water Elf" Bath Water System Forest Oxygen Bar Spa, looking up at the sky and star camp, "crab accidentally meet" Baoshan Lake Yangtze River Crab, enjoying leisurely and pleasant rural life.