These handmade Christmas trees are simple and creative. Get ready this Christmas.

  Original title: I didn’t know how wild the Christmas tree in Aauto Quicker was until I walked around the Internet.

  Author: Zhai sir

  It’s the end of the year, but after a holiday, how can I be worthy of this year that will only set the flag? It’s almost Christmas, and I really want to buy a Christmas tree!

  Merchant: buy! Buy a big tree! Are two trees enough? Zhai sir: that’s enough! Because there’s no place to put it in your house.

  If we really buy a tree, let’s buy a fake, simple and self-made Christmas tree, such as the following styles … OK?

  A crumbling Christmas tree

  "Too simple" Christmas tree

  This simple Christmas tree does not need branches, Christmas colored balls, elk and pine cones, but only needs a round paper shell, colored cardboard, colored pens, paints, glue sticks and scissors.

  Step one, cut and cut. First, paint the paper shell (you can use disposable plates) with Christmas green! Then you can draw the spiral trace first, from the edge inward, and cut it! After the scissors are in the center, make a hole in the center with a puncher, which is convenient for threading and hanging.

  The second step: coating. Draw "small pendants such as flat Christmas colored balls and little stars" on white paper, color them (both sides are painted) and cut them out.

  Step 3: Sticky. Stick flat ornaments on the bottom of each layer of the spiral Christmas tree, and then it’s OK. If you don’t have time to buy Christmas presents or Christmas trees for children, you can use this interactive DIY to ease it first.

  If you want to make a big Christmas tree, use a big paper shell. Let’s take out the paper cases of double eleven and double twelve express delivery, and use the waste at once.

  If you want to look more like a Christmas tree, you can also use a fishing line to fix a ring that becomes smaller in turn instead of a spiral pattern to create the feeling of a Christmas tree.

  It can be bigger! As long as the outline of the Christmas tree is simulated, the Christmas atmosphere will have a place to put it. Sticking the purchased Christmas balls on it is the key.

  It is said that this is a Christmas tree made of plywood. Such a Christmas tree does not take up space. After Christmas, it can instantly become a flat round plate and automatically sleep until next year.

  A Christmas tree growing on the wall

  Reusable, easy to store

  Can’t buy a Christmas tree, can’t find pine branches? There are many simulated pine branches on a treasure, buy it! This kind of thing can also be reused, and it must be better than a Christmas tree. If you want to decorate your home, you have to be pragmatic. Otherwise, how can a tree be stored in order not to get in the way?

  How to hang pine branches on the wall? You can use a small hook, and then place the pine branches from top to bottom and from small to large, and the Christmas tree will probably look like it.

  It is also a lively holiday atmosphere to tie Christmas colored balls to pine branches with hemp ropes. If you want to shine more, hang some small colored lights.

  Come on, there is a big Christmas tree, which is 2 meters high visually. According to the principle of triangle stacking, fix the pine branches on the barbed wire on the wall bit by bit. At this time, you need a pliers. Colored lights can also be wrapped around it.

  There are many ways to fix pine branches on the wall, such as using small pieces of wood. First, fix the wooden strips together, just use a glue gun, and then fix the pine branches on the wooden strips with tiny iron wires or glue guns. Go up the wall and light the lamp.

  Or you can buy the kind of green flowers on Christmas day, and then wrap them around the wall in a Z shape with small colored lights, and the shiny Christmas tree will be completed. It would be even better to buy some snowflakes for decoration. Because the material is very light, you can stick it with double-sided tape without leaving traces. Saving money also looks good!

  This lush Christmas tree is also made of flowers. Just fix the batten on the wall, and then start winding and pulling flowers. Buy the kind of pulling flowers with white edges, which will have the effect of snow and be more like a Christmas tree.

  Let’s look at the refreshing Christmas tree made by a blogger. It can’t be simpler, but it’s a little beautiful and textured. Just prepare wooden strips, pine branches, glue guns and scissors.

  She used real pine branches, then fixed them one by one and fixed them on the wall.

  Such a Christmas tree is finished. Sir Zhai likes this quiet Christmas tree best, because he saw too many festive things in the mall and just wanted to be quiet when he went home.

  A Christmas tree without "branches"

  Extreme poverty? If you are not careful, you will be advanced.

  It’s beautiful, too, isn’t it? Rough branches and hemp rope, very wild. With a few small snowflakes, the Christmas tree in extreme poverty was born. The Christmas tree is the same every year, and this year it’s a different style.

  Sir Zhai found the size of the branches needed to make such a Christmas tree, so that we can accurately judge the size.

  This is a smaller size. Wood can buy imitation wood, or you can find some branches from the outside. It is difficult to find branches these days. )

  Next, you need to drill holes in the wood and thread it with hemp rope. If it’s too much trouble, buy ready-made ones from a treasure.

  Or fixed by winding.

  Next, use your imagination and hang small ornaments. How about a Christmas red and white department? Colorful champagne color? This kind of material will be sold in shopping malls and online, and it is not too late to buy it now.

  The Christmas tree without branches and leaves relies on ornaments to set off the atmosphere.

  If you have a strong hands-on ability, you can build a big Christmas tree at home, first with wooden sticks, and then buy more Christmas ornaments. (Mr. Zhai said it is very simple, and it will be disabled when you start.) Try again this year.

  Hmm! Suitable for outdoor Christmas parties and bonfire parties, you can learn first.

  There is such a careless Christmas tree … suitable for the house, sir!

  We’ve been high for so long, let’s prepare a Christmas tree for the baby, too. With this kind of felt or cotton ornaments, cocoa is soft and safe.

  Hard concave Christmas tree with home equipment

  Everything looks like a Christmas tree.

  The corner space at home is idle, too. Take out the small colored lights that were not used before, and lay a triangle at the corner, which will have a three-dimensional Christmas tree effect vaguely.

  It’s too late. I haven’t prepared anything. What should I do? Take out the ladder for changing light bulbs at home and open it! Hang up Christmas colored balls … and then look, isn’t this the Christmas tree?

  The screen is hung with pendants such as small pine cones, small bells and small colored films, and the appearance of the Christmas tree also comes out. Surrounded by small colored lights, it is a warm Christmas night. Merry Christmas, friends.

  At the end of the year, save the money for buying a Christmas tree and spend it on … so you don’t have to teach it at home. These simple Christmas trees are DIY, which can be used for thousands of years. Learn!

Civilization exchange, mutual learning and development to create a better future.

Civilization exchange, mutual learning and development to create a better future.

Sunset on the Yellow River. (Photo by Ma Jian)

Civilization exchange, mutual learning and development to create a better future.

Wushu performance in front of Shaolin Temple. (Photo by Ma Jian)

Civilization exchange, mutual learning and development to create a better future.

Damei Songshan Mountain. (Li Wei photo)

  Sub-forum on "Diversity, Exchange and Mutual Learning of World River Civilization"

  Promote the comparative study of civilizations in major river basins around the world.

  At the sub-forum of "Diversity, Exchange and Mutual Learning of World River Civilization", scholars at home and abroad conducted in-depth exchanges around the theme of "Research on Ancient Civilization from a Global Perspective".

  The achievements of the "Chinese Civilization Sourcing Project" confirmed that around 5,300 years ago, the vast areas including the Yangtze River, the Yellow River and the Xiliao River Basin entered the stage of civilization one after another, and all regions interacted closely, forming a "pluralistic and integrated" "China Interaction Circle", which laid the foundation for the origin of Chinese civilization.

  Professor Han Jianye from Renmin University of China introduced the latest archaeological discovery of Nanzuo site in Qingyang, Gansu Province in the upper reaches of the Yellow River. Nanzuo site is one of the largest settlement sites in the late Yangshao culture about 5000 years ago. The grand scale of Nanzuo site and its strong organization and mobilization ability are the most powerful proof of the emergence of regional political power. Han Jianye said: "At that time, the Loess Plateau had clearly entered a civilized society and an early country appeared."

  Hongshan culture is one of the pioneers and representatives of the origin of Chinese civilization. Jia Xiaobing, the leader of the archaeological team of Niuheliang Site and a researcher at the Institute of Archaeology of Chinese Academy of Social Sciences, introduced that a series of discoveries at Niuheliang Site in Liaohe River Basin revealed that Hongshan culture continued the long-standing tradition in the northern region during its occurrence and development, and at the same time accepted and integrated other regional traditions, forming an open and inclusive social system that valued etiquette and despised secularism, laying the foundation for the "original civilization" in the north.

  Shijiahe site in Tianmen, Hubei Province is a prehistoric settlement group with the largest known distribution area, the most complete preservation, the longest duration and the highest level in the middle reaches of the Yangtze River. Professor Meng Huaping, deputy dean of the School of History and Culture of Hubei University, said: "From the late Qujialing culture to the Shijiahe culture, the middle reaches of the Yangtze River became an important representative of the diversified pattern of early Chinese civilization, and Shijiahe site was the most prominent carrier, which can be regarded as the center of early civilization in the middle reaches of the Yangtze River and has an important position of cultural guidance and cultural radiation."

  Professor Tang Jigen of south university of science and technology of china Cultural Heritage Research Center believes that Shang Dynasty, as one of the representatives of the Yellow River civilization, showed outstanding innovation in writing, architecture, bronze casting, astronomical calendar and mathematics. Ran Honglin, director of Sanxingdui Archaeological Research Institute of Sichuan Institute of Cultural Relics and Archaeology, introduced the archaeological excavation, cultural relics protection and multidisciplinary research results of Sanxingdui site. He said: "Sanxingdui site shows the close communication between the ancient Shu civilization and the Xia and Shang dynasties in the Central Plains more than 3,000 years ago, which provides more powerful archaeological evidence for the pluralistic and integrated pattern of Chinese civilization." Fang Qin, president of Hubei Provincial Institute of Cultural Relics and Archaeology, introduced the excavation and research of Zeng Guo’s series of tombs in Zhou Dynasty. The series of archaeological discoveries of Zeng Guo unveiled the mystery of Zeng Guo, a Zhou Dynasty vassal state that did not exist in the literature, and built a history of Zeng Guo for more than 700 years, which also provided an important time scale for the study of Zhou Dynasty vassal States.

  Sino-foreign joint archaeological achievements are rich. In 2015, the Institute of Archaeology of Chinese Academy of Social Sciences cooperated with the Honduran Institute of Anthropology and History to start the excavation of Copan site, an important city-state of Mayan civilization, which was the first archaeological project in Central China hosted by American archaeologists. In 2018, the first Sino-Egyptian joint archaeological team conducted archaeology in the Montu Temple area in northern Karnak, Egypt. At present, archaeological excavations have achieved initial results. Professor Yang Jianhua from the School of Archaeology of Jilin University made a comparative study on the origin of civilizations in the Yellow River basin and the two rivers.

  "Dialogue between Chinese Civilization and World Civilization" Sub-forum-

  Carry out the dialogue between Chinese civilization and world civilization

  As one of the sub-forums of the 2023 World River Civilization Forum, the sub-forum "Dialogue between Chinese Civilization and World Civilization" (Songshan Forum 2023 Annual Meeting) opened in Dengfeng on September 16th. The theme of this year’s annual conference is "Strive for Self-improvement, Respect Virtue and Carry Forward the World Civilization", which is hosted by China International Cultural Exchange Center and Peking University Institute of Advanced Humanities. More than 30 scholars at home and abroad have conducted exchanges and dialogues on the theme.

  Zhang Guangzhi, director of the Organizing Committee of Songshan Forum, said in his opening speech: "Self-improvement and morality are the essence of ideological wisdom left by Chinese ancestors."

  Hertha nagel-Doskar, an academician of the International School of Philosophy and a professor of philosophy at the Vienna University, Wang Zhongjiang, Executive Dean of the Peking University Institute of Advanced Humanities, Jing Haifeng, a professor of Chinese Studies at Shenzhen University, Ren Jiantao, a professor of political science at Tsinghua University, Chen Xia, a researcher at the Institute of Philosophy of the Chinese Academy of Social Sciences, Liu Cheng, a professor of history at Nanjing University, and Yun Chen, a professor of philosophy at East China Normal University, delivered keynote speeches at the forum. Experts believe that spiritual issues are very important to contemporary philosophy; The rapid progress of contemporary civilization has opened up an unprecedented development space for China traditional culture; In today’s era, the human world must have a pluralistic, resilient and integrated vision of peace; The future destiny of the earth needs more moderate and effective global governance; It is urgent for the world to form an equal international order and solve the common problems of economy, ecology and so on.

  On the afternoon of September 16th, the key link of the forum-"The Great Change and the Spiritual Turn of World Philosophy" was held under "General Bo" in Songyang Academy. Mary Evelyn Tucker, a lecturer at Yale University’s School of Environment, Yao Xinzhong, a professor at China Renmin University’s School of Philosophy, Deng Bingyuan, a professor at Fudan University’s Department of History, Ludwig nagel, a tenured professor at Vienna University, and Wang Zhihe, executive director of the US-China Institute of Postmodern Development, attended the dialogue. Dialogue scholars believe that with the development of history, how can we find a path to peace and cultural understanding through civilized dialogue? How to achieve sustainable development? This is worthy of attention.

  The second day of the forum was held in Zhengzhou. Fang Zhaohui, a professor at Tsinghua University Humanities College, Chen Lisheng, a professor at Sun Yat-sen University’s Philosophy Department, John Grimm, a professor at Yale University’s School of Environment, Han Xing, a professor at China Renmin University’s National College, Hu Zhihong, a professor at Wuhan University’s China Traditional Culture Research Center, and Zhang Zailin, a professor at Xi ‘an Jiaotong University’s Humanities College. Su Hao, an associate professor at Sun Yat-sen University’s Philosophy Department, Chen Maoze, an assistant researcher at Peking University Institute of Advanced Humanities, More than 20 experts and scholars, such as Li Hansong, a research scholar in the government department of Harvard University, and Ke Leshan, a research scholar in Tubingen University, discussed two topics: "Pluralistic Modernity and the New Form of Human Civilization" and "Kundao Care from the Perspective of Spiritual Humanism". In the closing session, Qiao Qingju, a professor at the Party School of the Central Committee of the Communist Party of China (National School of Administration), gave a keynote speech entitled "The Civilization Significance of the View of the World".

  Sub-forum on "Chinese Civilization and the Inheritance and Promotion of Yellow River Culture"

  The resilience of the Yellow River culture and the continuity of Chinese civilization

  The sub-forum "Chinese Civilization and the Inheritance and Promotion of Yellow River Culture" was held in Zhengzhou, Henan Province on September 17th, with the theme of "Resilience of Yellow River Culture and Continuity of Chinese Civilization". The sub-forum was hosted by the Yellow River Civilization and Sustainable Development Research Center of Henan University, and more than 40 scholars from nearly 20 units including China Academy of Social Sciences and Capital Normal University attended the forum. Wang Zhenzhong, a member of the Chinese Academy of Social Sciences, gave a keynote speech entitled "Colorful and eclectic Chinese culture and the inclusiveness of the Chinese nation". Fang Hui, Dean of the School of History and Culture of Shandong University, and Wei Jiyin, Executive Dean of the China Historical Research Institute-Huanghe Culture Research Institute of Henan University, presided over the keynote speech successively.

  Chen Honghai, a professor at Northwest University, believes that the agricultural economy in the upper reaches of the Yellow River is the result of the westward expansion of Yangshao cultural agricultural population in the eastern neighboring areas. Since then, handicraft industry and commodity trade have gradually grown, and metallurgical technology has also been introduced and developed. Cultural exchange has promoted the process of civilization, and the social complexity of Qijia culture period shows that it has entered the early stage of civilization.

  Huang Fucheng, a researcher at Zhengzhou Institute of Cultural Relics and Archaeology, said that 216 funerary objects, such as bronzes, goldsmiths and jades, were unearthed from M2, the main tomb of Shuyuan Street Cemetery in the southeast corner of Zhengzhou Mall, which is the noblest tomb with the largest number of funerary objects, the richest variety and the highest grade. Shuyuan Street Cemetery explains the key cultural connotation of Zhengzhou, the capital of Shang Dynasty, which plays an important role in the evolution of Xia-Shang civilization and is of great significance to explore the formation and development of the early national ritual and music system.

  Hou Yongjian, a professor at Shaanxi Normal University, pointed out that the farming society in the Yellow River Basin has cultivated people’s peace-loving thoughts, a sense of preparedness for disasters, a moral culture characterized by "self-restraint", and a spirit of hard work, perseverance, self-improvement and courage to fight.

  Liu Haiwang, president of Henan Institute of Cultural Relics and Archaeology, said that the Yellow River and the canals connected with it have increasingly influenced the development of Chinese civilization. At the latest in the Warring States period, the gap water system that artificially communicated the Yellow River and Huaihe River was formed, which strengthened the economic and cultural ties between the Central Plains and surrounding areas and created conditions for the reunification of Qin and Han Dynasties in the future. Since the opening of the Sui Dynasty, the Grand Canal connecting the north and the south has played an important role in the history of China.

  Qi Shuyu, a professor at the Party School of the Central Committee of the Communist Party of China (National School of Administration), put forward that the cultural tourism belt in the Yellow River Basin should form a spatial structure with three zones cooperating, five zones in series and multi-point radiation. It is necessary to optimize the allocation of cultural tourism resources, handle the relationship between fairness and efficiency, part and whole, present and long-term, establish a collaborative mechanism of the Yellow River cultural tourism belt, and promote the coordinated development of the cultural tourism belt in the Yellow River basin.

  Sub-forum on "Ecological Protection and High-quality Development in the Yellow River Basin"

  Promoting High-quality Development and Building People’s Happiness River

  On September 17th, the sub-forum on "Ecological Protection and High-quality Development in the Yellow River Basin" was held in Zhengzhou. This is one of the sub-forums of the 2023 World River Civilization Forum, which is hosted by Henan Academy of Social Sciences.

  Experts and scholars from all over the country have formed a series of constructive views around the in-depth implementation of the strategy of ecological protection and high-quality development in the Yellow River Basin.

  Promote the in-depth implementation of the strategy of ecological protection and high-quality development in the Yellow River Basin according to law. Experts attending the meeting said that the promulgation and implementation of the Yellow River Protection Law provided a solid legal guarantee for the mother river to maintain its vitality forever. It is necessary to include the Yellow River Protection Law in the important content of legal popularization, widely publicize the legislative intention, practical requirements and scope of application of the Yellow River Protection Law, and promote the whole society to form a good atmosphere of consciously respecting, learning, abiding by and using the law.

  Systematically promote the great protection and governance of river basins. Experts attending the meeting believe that it is necessary to adhere to the system concept, base on the integrity of the whole basin and ecosystem, jointly do a good job in great protection, promote great governance in coordination, and build a baseline for ecological protection; It is necessary to take water resources as the greatest rigid constraint, coordinate the integrated protection and systematic management of mountains, rivers, forests, fields, lakes, grass and sand, and coordinate the protection and management of water environment, water ecology and water resources; It is necessary to adhere to local conditions and promote water conservation in the upper reaches, soil and water conservation and pollution control in the middle reaches, and wetland ecosystem protection in the lower reaches.

  Solidly promote comprehensive green and low-carbon transformation. Experts attending the meeting put forward suggestions around the comprehensive green and low-carbon economic and social transformation of the Yellow River Basin: accelerating industrial ecologicalization and optimizing industrial structure and energy structure; Strengthen the guidance of green technology innovation direction.

  Build and use the Yellow River National Cultural Park. Experts attending the meeting suggested that it is necessary to integrate resources, innovate methods and improve mechanisms to promote the scientific protection, rational utilization and generation-to-generation inheritance of important cultural heritage along the Yellow River.

  Dig deep into the value of the Yellow River culture. Experts attending the meeting believe that it is necessary to systematically integrate the cultural resources of the Yellow River, explore new spirits, ideas and values in the protection and inheritance of the Yellow River culture, comprehensively enhance the historical, social and economic values of the Yellow River culture, form a cultural system of the Yellow River with new era characteristics, and gather spiritual strength for the great rejuvenation of the Chinese nation.

  Deepen the development space of cultural tourism integration. Experts attending the meeting proposed to build a number of special cultural tourism routes of the Yellow River with local cultural elements, build a number of venues such as the Yellow River Museum and the Yellow River Cultural Experience Hall, and select a number of non-legacy projects such as traditional skills.

  Actively carry out regional exploration. Experts attending the meeting summarized the practice and exploration of provinces along the Yellow River. Qinghai and Sichuan strengthened ecological restoration and comprehensive management, Gansu, Inner Mongolia and Shaanxi promoted comprehensive management of soil erosion, and Ningxia, Shanxi and Shandong accelerated the conversion of old and new kinetic energy.

  Continuously strengthen river basin cooperation. Experts attending the meeting believe that with the in-depth implementation of the strategy of ecological protection and high-quality development in the Yellow River Basin, opportunities for inter-provincial regional cooperation are increasing, and the overall coordination mechanism should be improved as soon as possible to accelerate the realization of policy planning coordination, disaster prevention and mitigation linkage, law enforcement and supervision cooperation, and information sharing.

  Continue to deepen the practice in Henan. Experts attending the meeting said that Henan should pay attention to giving full play to its advantages and highlighting its characteristics, especially as a major agricultural province, and should combine the implementation of rural revitalization strategy with the ecological protection and high-quality development strategy of the Yellow River Basin, protect the ecology, develop the industry and inherit the civilization, and strive to promote the comprehensive revitalization of the villages along the Yellow River; It is necessary to speed up the pace of reform, opening up and innovation, continuously stimulate internal vitality and promote high-quality economic and social development.

The Secret of the Special "United Nations Army" Manipulated by the United States in the Korean War

    The term "United Nations Army" first appeared in the history of the United Nations in the Korean War. Under the banner of the United Nations, the United States organized 16 troops to intervene militarily in the Korean issue, expanded the Korean War, and spread the war to the border areas of China, threatening China’s national security.


    The Korean War began on June 25th, 1950 and ended on July 27th, 1953, which lasted for three years, one month and two days. During this period, the United States manipulated the United Nations to pass a number of resolutions, pieced together 16 troops to form the "United Nations Army" and put them into the Korean battlefield.


    What kind of troops is the "United Nations Army"? Which countries’ troops does it consist of? How does it pull the "banner" of the United Nations as a "tiger skin"? The author systematically disclosed the inside story of the "United Nations Army" in the Korean War by synthesizing various materials and interviewing relevant experts for readers.


    The formation of the "United Nations Army" was premeditated.


    After the Korean War broke out, while the United States intervened by force, it manipulated the United Nations to adopt a series of resolutions, which put on a legal coat for its armed intervention. In fact, it is the established policy of the United States to use the United Nations to take "collective action" in Asia, which can be said to have been planned for a long time.


    When the victory of the Second World War was in sight, the heads of allied countries put forward their ideas on the fate of North Korea when discussing the post-war international arrangements. In November 1943, at the Cairo Conference, the heads of the United States, Britain and China wrote in the Cairo Declaration jointly signed: "My three major countries are concerned about the slave treatment of the Korean people and decided to make North Korea free and independent for a considerable period of time." In February 1945, at the Yalta Conference, US President Roosevelt proposed to Stalin: "North Korea should be managed by a representative of the Soviet Union, an American representative and a China representative, and the shorter the trusteeship period, the better." Stalin agreed and suggested that Britain should also be invited to participate in the trusteeship. Therefore, the plan of temporary trusteeship for North Korea by the United States, the Soviet Union, China and Britain after the war was decided at the Yalta Conference.


    However, before the four countries reached a specific agreement on the trusteeship of North Korea, in early August 1945, Soviet troops launched an attack on the Japanese Kwantung Army stationed in northeast China and North Korea. At this time, the nearest American ground troops to North Korea are still 600 miles away in Okinawa. On August 10th, the State Council held an emergency meeting to discuss the issue of surrender in North Korea.


    Assistant Secretary of State Dunn suggested that the area where American troops accepted Japanese surrender should move northward as far as possible. However, Colonel Rusk Dean, the chief of staff of Defense Minister Marshall, pointed out that it was difficult for the military to enter North Korea before the Soviet army because of the lack of troops to immediately invest in North Korea and the factors such as time and space. As a result, Assistant Secretary of the Army Mike and Colonel Charles Bonisti put forward "a"


    As far as possible to the north, but not "rejected by the Soviet Union", the two had envisaged dividing the boundaries of surrender according to the administrative areas of North Korea, but there was no information at the moment. In a hurry, they noticed that the 38th parallel of north latitude (referred to as the "38th parallel" for short) on the map almost passed through central Korea, and that Seoul (now Seoul) and its nearby concentration camps were all south of the "38th parallel", so they decided to use the "38th parallel" as the dividing line of the surrender area. This proposal was quickly agreed by the US military and the State Council, and was approved by President Truman on August 14th.


    On August 15th, Truman sent a telegram to Stalin, informing the Supreme Allied Commander douglas macarthur of the "General Command No.1" on the details of Japanese surrender. One of the contents of this order was to take the "38th parallel" as the dividing line between the United States and the Soviet Union in the surrender area of the Korean peninsula.


    On August 16, Stalin replied that he "basically did not object to the contents of the order" and did not raise any objection to the issue of North Korea’s demarcation line.


    Therefore, the Soviet Union and the United States successively sent troops to North Korea, where two surrender areas were divided by the "38th parallel", and the United States and the Soviet Union accepted the surrender of the Japanese invaders. Senior Japanese commanders, land, sea, air and auxiliary forces stationed in North Korea, Manchuria, Sakhalin Island and Thousand Islands, north of the "38th parallel", surrendered to the Supreme Commander of the Soviet Far East Army; The Japanese government’s base camp, senior Japanese commanders stationed in Japan and its surrounding islands, North Korea and Ryukyu Islands south of the "38th parallel", as well as land, sea, air and auxiliary forces, surrendered to the supreme commander of the US Pacific Army.


    By the time the surrender orders of the Soviet Union and the United States reached the battlefield, the Soviet army had crossed the "38th parallel" and was advancing towards Seoul. After receiving the order of the "demarcation line", the Soviet army withdrew to the north of the "38th parallel". On September 8th, the first batch of American 7th Infantry Division who arrived in North Korea landed in Incheon and occupied the south of the "38th parallel" of North Korea.


    It is this temporary dividing line that was surrendered, and later became the "national border" that divided North and South Korea. South of the demarcation line is ruled by the government of the Republic of Korea headed by Li Chengwan, which is supported by the United States; North of the dividing line is led by the Labor Party headed by Kim Il Sung, who is supported by the Soviet Union. At the end of 1948 and in June 1949, the Soviet Union and the United States successively withdrew their troops from North Korea.


    The military significance of the "38th parallel" to surrender is only superficial and temporary, but its political and strategic significance is long-term. After the end of World War II, the United States urgently needed to build the Korean Peninsula into a frontier to curb communism for the sake of global strategy. In a letter to President Truman, the representative of the President of the United States, Paul Lai, said: "Although North Korea is a small country, judging from our overall military strength, our responsibility here is not great, but this place is a battlefield for ideological struggle, and our entire victory in Asia depends on this struggle." This statement represents the view of American policy makers.


    From March 29 to May 10, 1948, the US occupation forces dispatched tens of thousands of military and police officers to forcibly hold universal suffrage in South Korea. After Li Chengwan came to power through unilateral illegal elections in South Korea, he was instigated by the United States to arrogantly shout: "To solve the North-South division, it must be solved by war." And put forward the slogan of "unification in the north". Under the provocation of Li Chengwan, from January to October, 1949, South Korean military and police launched 432 armed provocations against North Korea on the "38th parallel".


    On January 12, 1950, US Secretary of State Acheson gave a speech entitled "Asian Crisis-A Review of American Policy". In his speech, Acheson drew a circular defense line in the western Pacific to deal with the military threat of the communist camp. This defense line runs along the Aleutian Islands, passes through the Ryukyu Islands until the Philippines, and South Korea and Taiwan Province are excluded from the defense line. He said that when these two regions are attacked militarily, "we must first rely on the attacked nation to resist, and then rely on the responsibility of the entire civilized world under the UN Charter". This set the tone for American policy towards North Korea and Taiwan Province, that is, relying on "United Nations Action" to deal with military actions in these two regions. This policy decided that the United States used the form of "United Nations Action" to organize "United Nations Forces" to intervene in the Korean War.


    It was under the instigation of the United States and the provocation of Li Chengwan’s "northward reunification" that the Korean War broke out.

Football originated in China, why can’t it be played in modern times? It has something to do with Zhu Yuanzhang’s prejudice against Cuju.

When it comes to football, I believe many students will think of ancient cuju in China. There is no doubt that football originated from ancient cuju in China. In 2004, FIFA confirmed that cuju in ancient China was the earliest prototype of football. # You don’t know the history of football #

So, when was Cuju invented in ancient China? The "Ju" in Cuju can be traced back to the stone balls in the cultural site of Ding Cun 100,000 years ago. At first, it should be a hunting tool. In the late primitive society, stone balls kicked by feet and hollowed-out pottery balls appeared.

However, it is not known from the development of stone balls to the inventor of Cuju. According to Liu Xiang’s "Bielu", it is said that Cuju was invented by the Yellow Emperor and began to be used in military training. The bow was made of leather and filled with hair.

The earliest accurate and credible written record of Cuju was in the Warring States Policy and Historical Records. In 285 BC, that is, during the Warring States Period, Cuju was recorded as an activity with both military and recreational nature.

When introducing the living conditions of people in Linzi, the capital of Qi State, Qice wrote: "There are 70,000 households in Linzi … which are very rich and real, and all of them are people who play the flute, drum instruments, percussion, playing the piano, fighting cocks, walking dogs, playing six blogs and squatting."

It can be seen that cuju has developed into a popular way of sports in Linzi, the capital of Qi during the Warring States Period.

During the Han Dynasty, Cuju ushered in a period of rapid development. Cuju can be used not only for entertainment and performance, but also for competition and training. It is estimated that many students can’t believe that Cuju will be used for training. This is because Cuju can not only train soldiers’ physical fitness, but also enrich military life.

If Han Dynasty was the first peak of Cuju’s development, then Tang and Song Dynasties was the second peak. After improvement, Cuju started with a solid ball stuffed with hair and became an inflatable ball. Because of the lower cost of football, more ordinary people could afford to play Cuju. With the increase of the number of Cuju, there were teams and norms dedicated to Cuju, and organizations specializing in Cuju competitions appeared in the Song Dynasty.

Having said that, everyone must first think of Gao Qiu, the first master of cuju in the last years of the Northern Song Dynasty, because Song Huizong liked cuju very much when he was the king of Duan, and when Gao Qiu sent something to the palace of Duan, he inadvertently showed a few hands, thus being left behind by Zhao Ji. After Zhao Ji became king, he began to promote Gao Qiu.

During the Tang and Song Dynasties, due to the gradual popularization of cuju, Japan often sent Tang envoys to China at that time, and brought the game of cuju back to Japan. Today, football is still called "cuqiu" in Japanese and Han Wenzhong, which is also influenced by China’s cuju.

Why did China Cuju, which was still at its peak in the Tang and Song Dynasties, fall out of fashion in the Ming and Qing Dynasties? Even after the mid-Qing Dynasty, football turned from export to domestic sales and reappeared in the eyes of China people.

All this stems from an imperial edict of Zhu Yuanzhang. After the establishment of the Ming Dynasty, it was different from the situation that the previous generation used cuju as a means of military training. Zhu Yuanzhang thought that cuju was a sign of being a plaything, because Zhu Yuanzhang had an old rival named Zhang Shicheng, and Zhang Shicheng’s troops liked cuju very much. However, when Zhang Shicheng was at war with Zhu Yuanzhang, it was simply vulnerable. Therefore, Zhu Yuanzhang thought that cuju would not help the improvement of soldiers’ military literacy. Therefore, Zhu Yuanzhang ordered that the Ming army would not be allowed to cuju in the future, and offenders would be punished.

Because this order only prohibits soldiers from playing cuju, but not the people, it actually abandons the function of competition and training, while the people play cuju more for entertainment and viewing.

Therefore, in Ming Dynasty, cuju was still popular among the people, but most of them were women. At that time, cuju was a talent show, just like a brothel woman performing singing and dancing. Although there were several emperors who liked cuju in Ming Dynasty, it was even recorded that the emperor organized eunuchs and maids to play cuju in the palace, but at that time, cuju had developed into a very lightweight thing, and even developed into kicking shuttlecock, which completely deviated from the development of modern football.

During the Qing Dynasty, there were few records about cuju. When the Qing army entered the customs, cuju was banned in the Eight Banners during the Shunzhi period, and cuju was combined with skating, resulting in the movement form of "cuju on the ice".

While the development direction of football in China is crooked, western countries are keen on playing football, and Britain is the first country to popularize modern football.

According to legend, in the 11th century, there was a war between England and Denmark. After the war, when the British were cleaning up the ruins of the war, they found the skull of a Danish invader. They were in resentment, so they kicked the Danish skull with their feet to vent their dissatisfaction. Later, everyone felt that it was very difficult to kick the skull, so some smart people thought of replacing the skull with a cow’s bladder, so there was the origin of modern football.

It can be seen that the birth of modern football itself is full of bloodshed and killing. The initial football match is not just an entertainment, but more like a confrontation.

Generally, two cities take part in a football match. The host throws the football into the air. At the beginning of the game, both sides rush into it, not only shouting, but also running and kicking. Which side can kick the ball to the downtown area of the other side is the winner.

The strong desire to win or lose makes the participants on both sides crazy. In order to win, when the football rushes into the residents’ houses in the middle, the players will rush in and kick around, often leaving the houses in pieces. Therefore, when there is no football match, the people have to close their doors and wait until the end of the game before they dare to leave the house.

Under the strong opposition of the people, the British government had to make a ban, stipulating that football matches can only be played in open spaces, but not in downtown areas, so there was a special football venue.

By 1848, the first written rule of football, Cambridge Rules, was born, which was made between Oxford and Cambridge for a football match. The rule was that only 11 people played in each team, and this rule continued until recently.

In 1862, the world’s first football club was established in Nottinghamshire, England. On October 26th, 1863, the world’s first official football organization, the English Football Association, was established in London, England. This day was also regarded as the birth day of modern football. Since then, with the further improvement of the rules of the game, football has quickly spread around the world.

It can be said that while modern football is flourishing, the ancient cuju in China is evolving into a shuttlecock-kicking sport. Do you think that the decline of modern football in China is related to Zhu Yuanzhang’s ban on military cuju? Welcome to discuss in the comments section below!

The men’s basketball team won the World Cup, the men’s soccer team lost to Japan 4-1, and the German men’s soccer team was beaten by the men’s basketball team?

Source: Global Times

[Special correspondent of Global Times in Germany, Aoki, Special correspondent of Global Times, Li Jiayin] "This victory has eliminated some haze of the host of the 2024 European Championship." The Associated Press commented on the recent victory of the German men’s soccer team. On the 12th, the German team defeated the French team 2-1 in a friendly match, and goalkeeper Andrei Ter stegen said: "Now is the most difficult day for the team. We have proved that we can turn things around through victory. This victory has given us confidence." The "hardship" in stegen’s mouth not only refers to the fact that the team just lost its head coach, but also is an evaluation of the German football environment. "A victory and a tragedy were staged at the same time-the German national basketball team won the World Cup, and this achievement was sensational enough. But on the other hand, German men’s football coach Hans fleek left after being defeated by the Japanese team. " The evaluation of German "Daily Mirror" represents the views of mainstream German media, which has aroused public concern about the different fates of Germany’s "two big balls".

"Unbelievable shame"

The decision to fire fleek was widely welcomed, but the timing of the announcement by the German Football Association angered many people. According to the US "TA" website, German sports have recently gained a series of disappointing achievements-German men’s and women’s soccer teams failed to qualify for the World Cup group stage, and German track and field athletes failed to win medals at the Budapest World Championships. Against this background, the sensational victory of the men’s basketball team gave the German sports world a breathing space. However, the German Football Association also announced fleek’s class. Sports reporter Weinreich said: "For the German Football Association, this operation is an incredible shame. They should have announced it before the men’s basketball World Cup final, instead of distracting everyone when they celebrated winning the championship." Similar views are widely spread in the German public opinion field.

German men’s football coach Hans fleek, data map

As the host of the 2024 European Championship, German football is under great pressure. According to the website of Bavarian Football Factory in Germany, before the match against France, Gundogan admitted at a press conference that after learning that fleek was fired, the German team was in a mixed mood of sadness, frustration and disappointment. Fleek is always focused, active and energetic. Unfortunately, the German team failed to turn the advantages of the head coach into advantages. From the paper strength, Germany has a large number of outstanding talents, and most of the players play in the Champions League club. However, the team has never been able to solve the lineup problem-there is no suitable right striker and the defense line has been adjusted.

Constant adjustment and tossing became the "fuse" of fleek’s class. Fleek was successful in Bayern Munich. The formation of the team was very solid, and the best players were fixed in each position. Fleek made great efforts to establish effective communication with all the players and cultivate a united team culture together, so Bayern can keep winning. However, since he took over the German men’s soccer team, fleek’s working style has completely changed. He always seems to change his formation, adjust his tactics and try to use different players, making everything too complicated and the result is very bad.

"German virtue" was abandoned

After the failure of the FIFA World Cup Qatar 2022 group match in 2022, the German Kicker claimed that the failure of German football originated from all levels, from the Football Association to the head coach. "Deutsche Welle" website said that the German team has no real center, and the number of people in the defense line changes frequently. fleek’s coaching has been criticized by many people. Reporter Jonathan Harding even said that the German team is no longer an elite team. In his view, the head coach is responsible for the failure of the German team, but the structure of German football, especially the youth training, is even more fatal.

The German Football Association has caused a heated debate on the reform of youth football. In order to stimulate the interest of primary school students in playing football, the German Football Association introduced a new standard of relative points in primary school. Little players don’t need to pay too much attention to goals and victories, but emphasize personal development. Hans Joachim Watzck, vice chairman of the German Football Association and CEO of Dortmund Club, expressed clear opposition to this: "If you don’t try to fail at the age of eight or nine, you will never find the strength to win. The new youth training method is completely wrong, but these people are still discussing games without goals. " Matthias sammer, a former German international, said in an interview with Sü ddeutsche Zeitung: "German football has given up the traditional’ German virtue’, that is, players are strong and strive for victory with outstanding performance in the game."

The secret of victory of German men’s basketball team

Compared with the men’s soccer teams in fleek and Germany, the German men’s basketball team and its Canadian head coach Gordon Herbert have set a new benchmark. Matthaeus, a famous German football player, said: "Look at the unity of the German basketball team and their head coach with great personality. Herbert’s control over the team surprised me very much." The website "Deutsche Welle" said that the German men’s basketball team won the championship by defeating the United States in the semi-final and Serbia in the final, and achieved great achievements that were once unimaginable.

The last time the German men’s basketball team reached the semi-finals of the World Cup was back in 2002. After winning the silver medal in the European Championship in 2005, the German men’s basketball team fell into a trough. Fei Molin, a former German men’s basketball player, said: "In the past, teams in the Bundesliga always had foreign aid (mainly), which resulted in the loss of two generations of German players. Now, the club pays more attention to providing opportunities for young local players, which is one of the reasons why we now have an excellent national team. "

With youth training as a guarantee, the German men’s basketball team began to pay attention to the long-term and sustainable team building. In 2021, Herbert took office. Under his leadership, the German men’s basketball team won the bronze medal in the European Championship in 2022. Fei Molin said that the secret of the success of the German men’s basketball team is to give the coaches and players trust and keep the team continuous. Among the players who won the bronze medal in the European Championship with Herbert last year, nine have set foot on this year’s World Cup. Herbert believes: "Without commitment, you can’t achieve your goals. Everyone always talks about achieving your goals, but first and foremost, everyone needs dedication and sacrifice. All players have made such commitments."

In this Men’s Basketball World Cup, Schroeder became the deserved leader of the German team, and his role was similar to Nowitzki’s. If Schroeder is not in good shape, how will the German men’s basketball team respond? In the game against Latvia, Schroeder felt cold, and he admitted after the game that "this was his worst game." But the Wagner brothers, Oberster and Timan stepped forward to help the team get through.

Fei Molin said that this is our best national team. Based on the continuous growth of reserve talents, Fei Molin is no longer worried about the obvious decline of the German men’s basketball team in the future. However, it may be a good choice for the German men’s soccer team, which is in the "head coach’s empty window", to return to the first-team teams and emulate the German men’s basketball team.

China women are getting stronger and stronger! There are more women than men with higher education, and the proportion of women deputies to the National People’s Congress and members of the Chinese Pe

The National Bureau of Statistics released the final statistical monitoring report of the China Women’s Development Program (2011-2020) on the 21st.

The results show that in the past ten years, the main objectives of the Outline have been achieved as scheduled, women’s social status has been significantly improved, and historic new achievements have been made in promoting gender equality and women’s all-round development.Women’s sense of acquisition, happiness and security have been significantly enhanced.

After reading this report, I can’t help feeling that women in China are getting stronger and stronger!

The average life expectancy of women exceeds 80 years.

After China entered the ranks of longevity countries in 2000, China’s average life expectancy continued to increase. Among them, the average life expectancy of women increased from 77.37 years in 2010 to 79.43 years in 2015 and further increased to 80.88 years in 2020.

According to the United Nations World Population Outlook, in 2020, the average life expectancy of Chinese women will rank 62nd among 184 countries, which is 4 years higher than the world average.

The proportion of female students in all kinds of higher education exceeds that of male students.

Since the implementation of the Outline, China’s higher education has developed rapidly, and the opportunities for women to receive higher education have been increasing. Funding is provided to poor and disabled female college students through various channels and forms, and women’s equal access to higher education is strongly guaranteed.

In 2020, the gross enrollment rate of higher education was 54.4%, an increase of 27.9 percentage points over 2010. The number of female graduate students in higher education is 1.599 million, accounting for 50.9% of all graduate students, an increase of 3.1 percentage points over 2010; There are 16.742 million female students in general colleges and 4.506 million female students in adult colleges, accounting for 51.0% and 58.0% respectively, which are 0.1 and 4.9 percentage points higher than that in 2010.

The proportion of women employed in the whole society remains above 40%

Since the implementation of the Outline, the employment policy and entrepreneurship support policy have been gradually improved, the channels for women’s employment have been continuously broadened, and the number of women employed has increased steadily.

In 2020, the number of women employed in urban units was 67.794 million, an increase of 19.179 million or 39.5% over 2010.The proportion of female employees in the total social employment is 43.5%.Achieve the goal of "keeping above 40%" in the Outline.

The proportion of NPC deputies and CPPCC members reached an all-time high.

Since the implementation of the "Outline", China has actively promoted and supported women’s participation in politics, and the proportion of women’s participation in decision-making and management has increased significantly, and women’s political rights have been effectively guaranteed and strengthened.

In the 13th National People’s Congress held in 2018, there were 742 women deputies, accounting for 24.9% of the total number of deputies, which was 3.6 percentage points higher than that of the 11th National People’s Congress (2008) and the highest proportion of women among all previous NPC deputies. There are 440 women members in the 13th National Committee of the Chinese People’s Political Consultative Conference (2018), accounting for 20.4% of the total number of members, which is 2.7 percentage points higher than the 11th National Committee (2008), and it is also the highest proportion of women among all previous CPPCC members.

Women’s participation in enterprise management has deepened.

Since the implementation of the "Outline", China’s economic and social development has been accelerated, people’s ideas have been constantly updated, and the open, transparent and merit-based selection and appointment mechanism has been continuously improved. Women have occupied an increasingly important position in enterprise management.

In 2020, the proportion of female employees’ directors and employees’ supervisors in enterprises was 34.9% and 38.2%, respectively, which was 2.2 and 3.0 percentage points higher than that in 2010. The proportion of female representatives in enterprise workers’ congresses was 30.2%, 1.2 percentage points higher than that in 2010.

Women in China live longer, have more advantages in receiving higher education, have more and more employees, have stronger ability to participate in and discuss state affairs, and have higher and higher status in enterprise management!

Like women in China!

Column Editor: Qin Hong Text Editor: Cao Fei Title Map Source: Xinhua News Agency Data Map Photo Editor: Xiang Jianying

Source: Author: Zhongxin. com client Li Jinlei

FISU Football World Cup: Beijing Normal University women’s football team beat paulista University in Brazil to win the championship.

On October 31st, Beijing time, the women’s football team of Beijing Normal University beat paulista University of Brazil to win the FIFA World Cup in Jinjiang.

In the just-concluded women’s team final of 2023 Jinjiang Universiade Football World Cup, China’s Beijing Normal University drew 2-2 with Brazil’s paulista University in 120 minutes, and won 5-4 on penalties to win the championship.

The FISU Football World Cup is a global college football event focused by FISU. In 2019, the event was held in Jinjiang, Fujian, and 24 teams from all over the world participated.

The 2nd FIFA World Cup will be held in Jinjiang City, Fujian Province in October 2023. In May 2024, the 2024 FIFA World Cup will be held in Dalian, Liaoning.

"Spear" and "Shield" of Beauty Shop in 2.0 Era

Image source @ vision china

Text | Consumer sector, written by Nicole, reported by Consumer Sector |

In 2022, the market scale of China beauty industry is expected to exceed 500 billion yuan.

Backed by the 500 billion beauty market, the beauty collection stores that focus on offline channels are also heating up.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people. The traditional beauty collection store is not to be outdone, trying to seize the market and regain the initiative through scale advantage.

Can the "shield" of the traditional beauty collection store resist the "spear" of the new beauty collection store?

Beauty collection store, which is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. Here, consumers can buy all kinds of products such as make-up, skin care products, personal care, perfume, beauty tools, etc., avoiding repeated shopping troubles.

At the same time, the beauty collection store also provides a convenient and efficient one-stop beauty trial experience, which complements the shortcomings of online channels.

If it was two or three years ago, when talking about beauty shops, many people’s first reaction would be foreign-funded enterprises such as Watsons, Sephora and Wanning.

In the era of beauty collection store 1.0, traditional beauty collection stores stand out from the rest, occupying the vast majority of domestic market share.

Take Watsons as an example, as a well-known retail chain of health care and beauty products, it has more than 4,100 stores in more than 490 cities in mainland China, with 63 million operating members.

From basic skin care to make-up items, from daily care to snacks and soft drinks, Watsons, which has a complete range, once emptied the wallets of female consumers.

In recent years, the life of Watsons has not been easy. In 2015, its performance in China began to stagnate, and its revenue was negative for the first time in 2016.

Under the epidemic last year, Watsons suffered even worse.

The financial statements for the first half of 2020 show that global sales amounted to 73.627 billion Hong Kong dollars (about 66.007 billion yuan), down 11% year-on-year. Among them, China’s sales amounted to HK$ 8.805 billion (about RMB 7.892 billion), down 30% year-on-year.

The life of Wanning, another traditional beauty collection store, is just as difficult.

In order to save costs, Wanning closed most stores in Beijing, Wuhan and other cities. Its employees even said that except for Guangdong Province, the mainland market will probably be withdrawn.

Affected by the epidemic, SEPHORA, which has always been regarded as the benchmark of beauty collection stores, can’t escape the decline in performance. According to the latest data of LVMH Group, in the first quarter of last year, Sephora’s boutique retail department fell 25% to 2.626 billion euros (about RMB 20.105 billion).

Compared with the traditional beauty collection stores or the weak operation or sudden exit, new beauty collection stores have sprung up like mushrooms after rain, and are racing around the country and expanding wildly.

Since 2017, large-scale makeup collection stores such as HARMAY Plum, THE COLORIST Colorist and WOW COLOUR have appeared one after another, which sounded the horn of the counterattack of new beauty collection stores:

For example, WOW COLOUR, with about 300 stores currently in operation, has settled in 300+ famous brands and 6000+SKU;;

THE COLORIST, with more than 300 direct stores, owns 150+ global makeup brands and 6000+SKU;;

H.E.A.T likes to burn, and public comments show that there are 13 stores, with more than 300 brands and over 4,000 explosive products;

Judging from the data published by various beauty collection stores, the new beauty collection stores are unstoppable.

This also means that the beauty collection store is entering the 2.0 era.

  • What is the reason why the new beauty collection shop is rushing out of the circle?

Last year, new beauty collection stores such as Huamei rushed out of the circle for the following reasons:

First, rent adjustment under the epidemic situation.

Under the epidemic situation, most offline stores of brands have closed. For example, Watsons closed more than 200 stores in February last year.

In order to make up for the loss, shopping centers with high vacancy rate after the epidemic can only adjust the rent, hoping to reduce the rent level and attract brands to settle in.

It is definitely a major positive for the new beauty collection stores that focus on offline channels and want to expand.

Although the rental cost has been reduced to a certain extent, it can be regarded as a drop in the bucket compared with the operating cost of large beauty collection stores.

For example, HARMAY Huamei’s store in Sanlitun, Beijing covers an area of 600 square meters, and the monthly cost is about 1.4 million, and it is even higher due to geographical location and other reasons.

It can be seen that the beauty collection store is in the stage of burning money.

It is the golden period of its development in the short term, but the return will not be immediate.

Second, capital assistance.

The new beauty collection stores in the stage of burning money are indispensable for the expansion of capital.

Looking at the list of investment institutions, the heads of Jingwei China, Gaoying Capital and IDG Capital are all staking the land.

For example, KK Group, the parent company of color palette division, completed financing of about 1.8 billion yuan during July 2019-2021, with investors such as eWTP Science and Technology Innovation Fund, Jingwei China and Wuyue Capital.

Huamei, at present, A and A+ rounds of financing have been completed, and the investors include Gaochun Capital and Black Ant Capital.

WOW COLOUR, which just completed the financing of 500 million yuan half a year ago, was invested by Gaoying Capital and IDG Capital.

The reason why these capitals take a fancy to this offline business is inseparable from two "new".

Third, the rise of new consumers and new domestic beauty brands.

There is no doubt that Generation Z is the main consumer at present.

This group of young consumers have a strong sense of national self-confidence, which leads them to favor domestic beauty brands.

It also makes both the traditional national cosmetics represented by herborist and Baique Ling, and the cutting-edge domestic brands represented by Perfect Diary and Huaxizi attract unprecedented attention from the capital market and consumer market.

According to Tmall data, in 2019, Tmall gave birth to 16 cosmetic brands with annual turnover exceeding 1 billion, among which the annual turnover of five new domestic brands including Perfect Diary, WIS and Touzhen exceeded 500 million.

The new beauty collection store is the hotbed of domestic brands, which gives the domestic brands the greatest support in the brand entry.

Taking WOW COLOUR as an example, it is positioned as a national fashion beauty collection store, with domestic brands accounting for 70% in the store. The settled brands include more than 100 domestic beauty brands in online celebrity, such as COLOR KEY, VNK, Judy Color Lab and HOLD LIVE.

Fourth, have the strongest supply chain.

There are thousands of products in the beauty collection store, which is to test the supply chain ability.

How to get the most complete goods with the fastest speed and lowest cost is a problem that puzzles all retail stores.

However, for China brands with the strongest supply chain, these have become one of the advantages in competition with imported brands.

  • Xinshi beauty cosmetics jihe branch Chu quan San ban fu

The new beauty collection store is very popular among young consumers. On platforms such as Xiaohongshu and Tik Tok, there are countless punch-in posts.

Among them, there are many shops about NOISY Beauty, HARMAY Plum, THE COLORIST Colorist, WOW COLOUR, H.E.A.T, and so on.

So, what do these new beauty shops rely on to capture the minds of this young consumer?

First of all, the big card sample drainage.

Speaking of big-name samples, its history can be traced back to 2008, and business model innovation appeared after the financial crisis.

Under normal circumstances, the inventory control of international brands is the best. When the financial crisis or epidemic breaks out, consumers above the middle class will reduce their consumption or even stop consuming high-end products in a short time.

At this time, the inventory control of these high premium categories is not less than 5%, but increased to 10%-30%, which leads them to digest the inventory as soon as possible in a short period of time (about 1-3 years), and it is necessary to re-formulate consumption plans and production opportunities.

Big brands solicit customers and transform them through samples and gifts, which leads to a new category with huge short-term circulation.

According to NPD Group data, skin care and beauty samples have developed into a huge market in the United States, with sales of 1.2 billion US dollars (about 8 billion RMB) in 2018.

Nowadays, samples are also continuously exported in China market, and they are still a major way to attract customers and drain brands.

Among them, HARMAY’s plum blossom is popular by "warehousing+sample".

Its founder said that on the one hand, the sample increased the customer unit price, on the other hand, it lowered the threshold for new customers. For shops, it is also a way to increase the overall gross profit margin through the combination of high and low gross profit products.

The gross profit margin of the sample can reach 20%, which is twice that of the formal dress.

Faced with the temptation of high gross profit and low new cost, more and more beauty collection stores are aiming at samples, including OnlyWrite, WOW COLOUR, Want, HAYDON Black Hole, THE COLORIST and so on.

Secondly, the selection of products is mainly based on domestic explosions to improve profits.

In the selection of products, the new beauty collection shop is mainly made of domestic brands, focusing on explosive products, so as to increase profits.

H.E.A.T, which is positioned as "offline little red book" by users, likes to burn, which is more obvious in the selection of explosives.

Gary, its founder, said that at present, its store makeup category accounts for 45%, and the brands that have settled in include Odin, Orange Blossom, Perfect Diary, JOOCYEE Fermented Color, HEDONE and other trend brands; Skin care products account for 28%, and the cooperative brands include Winona, HFP, Grain Rain and Daisy Sky.

Gary also said that the products that like to burn are mainly based on Internet sales data and word-of-mouth data, and are investigated from three dimensions:

1, whether the product itself is reliable, whether it is true with characteristics;

2. The sales trend of products in Tmall, the brand volume of Xiaohongshu, Tik Tok and bilibili;

3. Whether the word-of-mouth and rise of the trend brand can truly become a brand.

Including WOW COLOUR, etc. is also this kind of gameplay, which is already a common game rule of new beauty collection stores.

Finally, around young people, create a consumer place with social attributes.

Love to share and experience is the lifestyle of this young people.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people.

More than 20 square meters of rainbow gradient walls made of beauty eggs and lipstick give consumers the strongest visual impact.

This is the unique symbol of THE COLORIST colorist, which attracts many consumers to punch in.

HARMAY’s plum blossoms break consumers’ stereotype of beauty shops and highlight the encirclement with a sense of advanced industry.

It takes "black, white and gray" as the main color of the store, and combines elements such as stainless steel, concrete and glass curtain wall in an orderly manner to present a brand-new image of a beauty shop.

At the same time, Huamei combines the "warehouse-style" shopping form to stimulate consumers’ autonomy and exploration, and increase interest while shopping.

LITTLE B, a subsidiary of Fauvism, is obsessed with art curation. The store has a special exhibition area. The brand has joined hands with high-end ice cream brand Pree to build a flash cart and co-organized a life photography exhibition with BROWNIE Art Photography to attract tasteful consumers with unique artistic tonality.

These new beauty collection stores have their own unique styles and social attributes.

The domestic beauty market has performed strongly, and the number of brand players entering the market has also increased.

According to Tianyancha, in 2020, there will be 2.75 million newly registered enterprises whose enterprise names or business scope include keywords such as "cosmetics, make-up and beauty cosmetics".

Even under the black swan epidemic, new enterprises still maintain a growth rate of 30%, which shows the industrial activity.

According to the data of iResearch, the market scale of China beauty industry will exceed 500 billion yuan by 2022, and it is predicted that the scale will increase to about 598.7 billion yuan in 2023.

While e-commerce accelerates iteration, offline channels are gradually upgraded in store layout, store design and brand selection, actively catering to consumer expectations.

In this industry background, the beauty collection store is becoming more and more important as an offline channel for drainage.

After entering the era of beauty collection store 2.0, there will be a battle between traditional beauty collection stores represented by Watsons and Sephora and new beauty collection stores.

So, what are their respective advantages? Where is the difference?

1. People: Different target customers, what is the necessity of BA (Cosmetics Shopping Guide)?

From the point of "people", the target customer orientation is significantly different: the traditional beauty collection store mainly serves young people, while the target customers of the new beauty collection store are young people of generation Z.

In addition, in sharp contrast to the "enthusiasm" of traditional beauty collection stores, the "coldness" of new beauty collection stores.

The new beauty collection stores advocate more BA-oriented and adopt an open and undisturbed independent shopping mode.

For example, THE COLORIST colorist’s service concept is to provide customers with the help they need without active service, so that customers can fully enjoy the fun of shopping alone.

The clerk will give the customer some support and help, but will not force the sale and excessively disturb, and even "welcome" is not allowed to say.

WOW COLOUR will innovate the traditional BA, and they will cultivate the BA in the store into a KOS group.

While understanding consumers, they are also operating their own businesses such as Tik Tok and Xiaohongshu, so that they can understand what is hot and what products are hot online. This is also based on their understanding and professionalism of consumers, different skin types and products.

2, goods: product selection differentiation.

The selection strategy of traditional beauty collection stores is: mainly international big brands, old domestic products and self-operated brands.

Traditional beauty collection stores have the right to speak, and they are conservative towards new brands, which is relatively strong.

On the other hand, the new beauty collection store actively embraces the national tide and attracts new brands to settle in; On the other hand, they will also lay out international brands, Japanese and Korean minorities, big-name samples, etc., and the selection is more comprehensive.

3. Field: New and old changes in the scene.

Traditional beauty collection stores have done a good job in standardized operation, mainly reflected in store layout, product selection, supply chain and other aspects.

This is an advantage, because the expansion is rapid; On the other hand, it will also become a bondage.

For example, the store layout of traditional beauty collection stores is more or less lacking in design sense and social attributes.

The new beauty collection store pays attention to personalization, and creates a online celebrity scene with punch-in and social attributes through the decoration of the store and the placement of goods.

With the concept of the new beauty collection shop getting hotter and hotter, latecomers who are good at learning from it will flock to it, and there will be problems such as similar images and homogenization of products.

For example, the beauty collection stores such as YAO LIAN Yaolian in Shenyang and PEONIA Penny Beauty in Yiwu have almost copied the plum blossom.

Serious homogenization may become a price war in the future, especially for new beauty collection stores that solicit customers at low prices.

How to stand out in the homogeneous market and maintain high growth at the same time is a difficult problem to test all beauty collection stores.

References:

  • [1] Dialogue WOW COLOUR: a revived beauty collection shop, born for generation Z, CBNData.
  • [2] Illustration of major beauty collection stores in China: Who is most favored by shopping centers? Lianshang. com
  • [3] China Beauty Collection Store Industry Report, iResearch.
  • [4] the fire is limited! What is the manager of the beauty collection that makes the Z generation want to stop? Yingshangyun think tank

If you have played one of these "five FC games", I will cut it on the spot.

At that time, I always thought that the game of red and white machines was "inexhaustible".

I have been exposed to many games in my childhood memory, including at my classmates’ home, friends’ home and relatives’ home. ……

At that time, we would discover some new games at any time.

Many years later, when we look through magazines, we will find that there are also a number of red and white machines. A player in Japan once collected all the genuine red and white cassette tapes, and it took nearly twenty years, which has to be admired!

Not to mention this perseverance, the price of these genuine cassettes is no longer affordable for ordinary players.

The number of red and white machines in that year was: 1267, which included the number of games officially announced and released by other machine platforms. If you add fake games, it is estimated that this number will have to be multiplied several times!

But what everyone doesn’t know is that in the era when red and white machines are popular, there are actually many games that are in the middle of development or have been developed but not released. Most of them are because the emergence of 16-bit computers interrupted the development plan, or the key core personnel left their jobs, which led to the inability to carry out the game in depth.

Today, Xiaobian will come with you to see which red and white machine games are "the middle road collapses"!

English name "Monster City Naga"

This game was IREM’s ambition! IREM, you don’t know who it is?

The core members and founders of SNK and CAPCOM are all "spun off" from this company. We are familiar with the distribution companies of Captain Hook, Violent Interpol and Ninja Baseball.

IREM has released a lot of works on the red and white machine platform, and the models are all fine works.

Such as: Fast Jay Gun, Jackie Chan Kicks the Pavilion 2, Strong Foreman, Little Superman Padou, Biography of Katy, Labyrinth Island and Underground Brave.

IREM games often don’t appear in the collection cards, either single cards or cassettes with fewer games such as 4-in-1, 3-in-1, 5-in-1, 7-in-1 and 6-in-1.

And this game, called "World of Warcraft", was obviously developed in that year, but I don’t know why it was not released.

From the information and pictures revealed in the game, we can see that the game is of JRPG type and the painting style is very good.

The combat mode was the most popular turn-based system at that time. The high-definition monster presented in this picture undoubtedly greatly increases the capacity of the game.

The wild scene of the game is no different from other RPGs, but it adds the time setting. Divided into day and night, the monsters encountered are completely different. There is also a difference between the falling experience value and the props and equipment.

In fact, there were many games that IREM gave up because of the departure of the backbone.

At that time, IREM planned to release two games in PCE, The Legend of Tianma Heroes and The Ultimate Journey, with a very high degree of completion. Even began to promote, but in the end it was not released. Let the players who are waiting hard suffer!

An RPG game that tries to surpass Zelda and The Brave Fight the Dragon. Look at the operation of the screen, this is a game that combines "The Brave Fight the Dragon" and "Mother".

It is estimated that you will not think that this game was originally made byIGSIt was released! The game designer once designed The Legend of Valkyria and The Legend of Valkyrie, so it can be judged that the quality of this game is definitely good.

How is the development progress of this game? Basically, it has been developed and entered the publicity stage before sales.

At that time, the TV station had begun to broadcast the video of the game, demonstrating the operation and play, and the players saw it and were gearing up.

Posters and instructions for the game also appeared.

It introduces the world view and background story of the game in detail, as well as the use of props and the weakness of monsters.

Regrettably, such a classic work was not released in the end, which is more or less regrettable!

However, if these out-of-print games are released now, it will be a good thing for those players who like to collect them!

Genjuu Souseiki, this should be the most regrettable game!

The time when the game released the propaganda screen was 90 years. At this time, it was the last peak period of the development of the red and white machine game!

In the game, players play gods, fight monsters with other gods, conquer and recapture the territory occupied by monsters. How do I feel that I saw the protagonist of The Snowman Brothers?

Because of its long history, the posters of that year have been somewhat blurred, but you can still see the game screen, which is very similar to the familiar RPG game.

The villains in the game, as expected, all look "fierce", and they will know at a glance that they are tough.

The game that Tecmo began to make in 1986 was publicized at every stage, but it was a pity that it was not released in the end!

Looking at the movements of the characters, I feel very similar to the ancient soldiers of the Alps! Is there any relationship between the two?

《A Nightmare on Elm Street》

This is a game that completely subverts the three views. If it was released that year, I really don’t know what the consequences would be.

Because the protagonist in the game is a perverted killer: Freddy, what you have to do is to use evil power and special ability to kill people in your dreams, and try every means to pester those who chase you before they chase you and burn you to death.

After killing everyone, Freddie was safe. Players can control the protagonist through lines and pipes.Yushu steetShuttle around, and you can cross to another room through the mirror.

Children have weapons in their hands, and some of them have "Dream Alter Egos". If they succeed before they wake up, there will be no trouble. But if they wake up, Freddy will be avenged and die.

It is said that some people felt unwell during the internal test at that time, and finally had to cancel the release plan of the game.

Insight into Education: Problems and Solutions of Double Reduction Policy, Online Education and Vocational Education

# Headline Creation Challenge #

With the development of society, educational issues have become more and more popular. In recent years, there have been many educational hot issues in China, such as "double reduction" policy, online education, vocational education and so on.

These hot issues not only reflect the needs and expectations of ordinary people for education, but also reflect the complexity and diversity of education itself.I briefly start with the insight of educational hotspots, analyze these hot issues, and put forward corresponding views and suggestions.

The policy of "double reduction" is one of the hot topics in the field of education in recent years. This policy aims at reducing students’ academic burden, optimizing the allocation of educational resources and improving the quality of education. There are also some problems and challenges in the implementation of this policy.

Reducing students’ schoolwork burden is one of the core objectives of the "double reduction" policy, and the realization of this goal faces some difficulties. The heavy burden of students’ schoolwork is closely related to the uneven distribution of educational resources and the imperfect educational evaluation mechanism.

(2) To reduce the academic burden, students’ learning needs and individual differences should also be considered. How to balance these problems needs further discussion and research.

③ Optimizing the allocation of educational resources is also one of the important contents of the "double reduction" policy. There is a serious imbalance in the allocation of educational resources, and there is a big gap between urban and rural areas and between regions. Optimizing the allocation of educational resources requires a lot of money and manpower, and the sources and distribution methods of these inputs also need further discussion and research.

In view of these problems, I have the following humble opinions:

▲ Improve the education evaluation mechanism, pay attention to students’ comprehensive quality and individual differences, and avoid the phenomenon of "one size fits all";

▲ Strengthen the support of family education and social education to provide students with more comprehensive educational services;

▲ Optimize the allocation of educational resources, increase investment and improve the utilization efficiency of educational resources;

▲ Explore diversified educational models and service methods to meet the learning needs of different students.

With the development of information technology, online and on-the-job education has gradually become an important trend in the field of education. Online education can not only break through the limitations of time and space and provide students with more flexible learning methods, but also expand the coverage of high-quality educational resources and promote the fairness and popularization of education. Online education also has the following problems:

★ The quality of online education is uneven: some online education platforms have problems such as low course quality and uneven teacher level, which makes it difficult to ensure students’ learning effect. In addition, due to the lack of face-to-face communication and interaction, some students may feel lonely and helpless, which will affect the learning effect.

The popularity of online education needs to be improved. Although online education has achieved certain results, there are still some areas and groups of students who cannot enjoy this kind of education service. How to expand the coverage of online education and benefit more students is an important problem to be solved.

We can take the following measures to solve the above problems:

▲ Strengthen the supervision and management of online education, establish a perfect quality assurance mechanism, and improve the quality of courses and the level of teachers;

▲ Provide strong support for the technology and research and development of online education, improve the interactivity and experience of online education, and reduce students’ sense of loneliness and helplessness;

▲ Explore the online and offline education mode, and combine the advantages of online education with the advantages of traditional education to improve students’ learning effect;

▲ Strengthen the popularization of social publicity and education, improve the popularity and awareness of online education, and benefit more students.

Vocational education is one of the important ways to cultivate skilled talents and promote employment. With the development of economy and society, the importance of vocational education has attracted more and more attention, and there are also some problems and challenges in vocational education.

The quality and effect of vocational education need to be improved. Some vocational schools have some problems, such as unreasonable curriculum, insufficient teachers and outdated equipment, which makes it difficult for the students to meet the needs of enterprises and the expectations of society. Some students also have problems such as insufficient learning motivation and unclear career planning, which affect the effect and quality of vocational education.

In order to solve these problems, there are the following views and suggestions:

★ Closely meet the market demand: adjust the curriculum and teaching content according to the market demand to ensure that the skills learned by students are closely combined with the market demand. At the same time, the cooperation with enterprises is closer, and the school-enterprise cooperation mode is developed to provide more practical opportunities for students.

★ Improve teachers’ level: strengthen teacher training and introduce high-level teachers, improve teachers’ professional quality and teaching ability, and encourage teachers to participate in enterprise practice and scientific research activities to enhance their practical ability and professional quality.

★ Improve career planning guidance: provide professional career planning guidance services for students, help them understand the career development path and market demand, and improve their employment competitiveness.

★ Broaden the development channels of vocational education: encourage the connection and communication between vocational education and other forms of education such as higher education and continuing education, and provide more development opportunities and choices for students. It also exchanges and cooperates with the international advanced level and introduces foreign advanced vocational education concepts and models to promote the further development of vocational education in China.

For example, educational equity, educational informatization and educational internationalization.

Educational equity:Educational equity is a basic problem in the field of education and an important way to realize social equity. At present, the problems of unbalanced distribution of educational resources and large gap between urban and rural areas and regions still exist, which seriously affects the realization of educational equity.

We should increase investment in education: increase the proportion of education funds to GDP and ensure adequate investment in educational resources. At the same time, strengthen investment in education in rural and poverty-stricken areas and narrow the gap between urban and rural areas and regions;

Promote the balanced development of compulsory education: improve the allocation mechanism of compulsory education resources, ensure the balanced development between regions and schools, monitor and evaluate the quality of compulsory education, and ensure the quality of compulsory education;

Encourage social forces to participate in educational equity: guide and support enterprises, social organizations and individuals to participate in educational undertakings, promote diversified supply of educational resources, and improve the fairness and popularization of education.

Problems of educational informatization:With the rapid development of information technology, educational informatization has become an important means to promote educational reform and innovation. However, there are some problems in the current educational informatization, such as the lack of integration of information technology and education, and the inconsistency of network security and informatization standards. The following are some suggestions:

Strengthen the deep integration of information technology and education: promote the wide application of information technology in education, teaching, management and scientific research, and promote the deep integration of information technology with curriculum, teaching and evaluation;

Strengthen network security: formulate and improve the network security management system, improve the awareness and ability of network security protection, and ensure the safety and reliability of information education. At the same time, strengthen the supervision and filtering of bad information to prevent adverse effects on students;

Promote the construction of informatization standards: establish a unified education informatization standard system, standardize the construction and application behavior of informatization education, and promote the healthy development of informatization education.

The internationalization of education:With the continuous development of economic globalization and education internationalization, China’s education field has gradually strengthened exchanges and cooperation with other countries and regions in the world. At present, there are still some problems in the internationalization of education in China, such as the low level of internationalization and the low level of international cooperation.

Improve the level of international education: encourage and support universities to carry out international education, introduce foreign advanced school-running concepts, courses and teachers, and improve the international level of education in China.

Strengthen the construction of international teaching staff: encourage and support university teachers to participate in international academic exchanges and cooperative research activities, and improve their international vision and academic level.

Promote foreign language education and cross-cultural communication: strengthen foreign language education and cross-cultural communication activities to improve students’ foreign language level and cross-cultural communication ability.

(At the end of the above, the pictures used are from the free network. If there is any infringement, please contact and delete.)

I am a non-mainstream principal, please pay attention to my homepage, and follow up more exciting, thank you!