Volvo’s new XC90 listed： half-moon drop 180,000／become the new discount king

Volvo’s new XC90, which was recently unveiled at the Chengdu Auto Show, has attracted a lot of public attention since its debut. No matter whether it is its tough and unique appearance or the luxurious Nordic interior style, this authentic Nordic model has its unique charm, which continues to attract everyone’s attention.

However, unexpectedly, In less than 10 days on the market, the discount margin of the new Volvo XC90 has reached about 150,000 – 180,000 range. If it is in consideration of market performance, it should not be such a large price reduction in such a short period of time. So what is the significance of its guide price 63.09-84 9,900 yuan.

However, no matter what the reason is, the new XC90 has earned enough attention by relying on this price reduction, and has also become the new discount king. Although Volvo is also considered a luxury brand, compared with the old German luxury cars such as Mercedes-Benz, BMW, and Audi, its own influence and brand appeal still have a big gap, and it is impossible to face it head-on. Volvo’s usual approach is to use price cuts to attract consumers, which is also its usual marketing strategy. So it is not surprising that the new XC90 has slashed prices this time.

This new car cannot be counted as a new XC90, because only a small upgrade of the body interior and configuration is carried out, this is a mid-term model. In terms of the appearance of the new car, it retains the unique solemnity and stability of Volvo, giving people a strong sense of security. In terms of interior design, it showcases the luxury and comfort of the Nordic style. The new model’s interior has a stronger sense of technology than the old model, which is also a highlight. It is important to know that Volvo’s interior design level can be said to be a whole era behind.

For Volvo’s decline of about 150,000, it can also be seen as its return to its own level of price. People are more inclined to think that, The previous exorbitant pricing was just to demonstrate the toughness of the Volvo brand, and then huge price cuts were made as part of its marketing strategy. In any case, Volvo’s purpose has been achieved, and the effect is considered good.

[Source: Fast Technology] [Author: Ruofeng]