What impact does artificial intelligence technology have on enterprise trademark registration？

Artificial intelligence technology has been widely used in various fields of production and life in China. While we are using intelligent technology, we are beginning to gradually realize the value and significance of intelligent trademarks, but at the same time, there are new risks that need the attention of enterprises. Therefore, how to avoid risks in trademark registration in time in the era of artificial intelligence has become a problem that everyone needs to pay attention to.

What impact does artificial intelligence have on trademark registration applications? At present, artificial intelligence technology has been applied in the fields of trademark rejection review and trademark objection review. However, due to the diversity of trademark application types, there are still many restrictions on the practical application of artificial intelligence in trademark application. With a large number of application types joining in artificial intelligence applications, and gradually covering the fields of finance, computer programs, advertising, etc., it will bring more new problems and challenges to trademarks, which will affect the examination results of trademark registration by Trademark Office.

At the same time, artificial intelligence also has certain risks to the trademark registration examination procedure. Artificial intelligence is a computer-based processing program, which processes, identifies and infers data through algorithms, and completes related actions and obtains corresponding results through certain algorithms. However, in the process of examination, the examination period of artificial intelligence trademark application is longer, because it takes a lot of time and energy in data processing, identification and reasoning in the process of trademark application. Secondly, the trademark application procedure of artificial intelligence includes preliminary examination announcement stage, registration announcement stage, etc., and different results may appear in each link of different stages.

In addition, the rejection rate of artificial intelligence trademarks is high. With the popularization of technology, the number of applications for artificial intelligence has exploded. Based on the existing data, it can be noted that except for a few categories such as computers and mobile phones, the rest are the results of the cancellation of registration after the trademark application has been revoked or declared invalid, especially the computer category, which accounts for almost all trademark applications.

So, faced with these risks and influences, what should we do to register smart trademarks in the era of artificial intelligence? First of all, enterprises have already had a certain degree of understanding of artificial intelligence technology, so on this basis, they have a certain awareness of the risks that may arise in the enterprises mentioned above, and can use trademark artificial intelligence to protect their products and services. At the same time, the characters, graphics, letters, numbers, three-dimensional signs, color combinations and sounds in smart trademarks are carefully searched and analyzed. Even if you apply for a registered trademark, you can avoid risks and prevent others from being registered first.