Is the most stringent "ancient order" coming? The fiery costume drama will be cool this year?
Recently, it was revealed that the relevant departments issued a new regulation on webcasting dramas: from now until June, all online dramas, TV dramas and online movies with costume themes, including martial arts, fantasy, history, myth, crossing, biography and palace fighting, are not allowed to be broadcast. Remove all the pages that have been broadcast, and arrange all the ones that have not been broadcast another day. Under the new regulations, many costume dramas, such as The Legend of the New White Snake, A Letter from the Pillow of Sansheng Sanshi and Joy of Life, will be affected.
However, the reporter found that although many people in the industry affirmed this trend. But up to now, the website of the State Administration of Radio, Film and Television has not issued a notice. Costume dramas such as "East Palace", "Swinging" and "Eternal Dragon Slayer" are still being updated normally on video websites.
Yangzi Evening News/Yangyan reporter Zhang Nan
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This year, costume dramas have been broadcast, and many of them occupy the scenery. For example, the big IP adapted the screenplay "East Palace", recently won the championship of the whole network heat week, and became the online drama with the largest barrage, and also made a bunch of fans named "East Palace Girl". However, for the dramas listed in the video websites to be broadcast in 2019, such as The Longest Day In Chang’an Joy of Life’s "A Letter to the Sleeping Lady of Sansheng Sanshi", The Biography of Sun Ruowei, The Mysterious Record of Kyushu, Chang ‘an in the World, The Lonely City is Closed, and The Poems of Dasong Palace will be affected by the "ancient restrictions". Among them, Joy of Life’s six films, Biography of Imperial Concubine Sun Ruowei, Young Tales of the Song Dynasty, Doubtless Pride, Poems of the Palace of the Song Dynasty, and The Mysterious Record of Kyushu, are still costume dramas to be broadcast by five David TV stations.
In addition, "The Legend of the New White Snake" recently announced that it would be broadcast alone in iQiyi on March 27, and as a result, it was announced that it would be "suspended due to schedule adjustment", and the launch conference was also cancelled. The "Chang ‘an in the World", which was suspected of touching the red line, was "even worse". In 2018, it suffered two withdrawals, and the series was cut from 68 episodes to 48 episodes. The director once wrote that "I don’t even know if I change it again." With an investment cost of 500 million yuan, it is still a question whether the company can recover its capital.
As early as 2018, the industry was rumored that costume dramas were strictly controlled. The two great dramas, Biography of Ba Qing and Ruyi’s Royal Love in the Palace, have a bumpy fate, and the former is still overstocked. "Fire is like a Song", "Lonely World" and "Secrets of the Three Kingdoms" were also webcast. In the beginning of 2019, the online Kung Fu drama was completely banned, and the second round of Ruyi’s Royal Love in the Palace and Story of Yanxi Palace broadcast by Satellite TV was also stopped. Plays such as "Shake Up" and "My Little Girl Never Abandons" only landed in the Weekly Theater of Satellite TV.
Today, the "ancient order" has been upgraded again. The story of Xi Fei, which invested 60 million yuan to build a shed, was notified to stop working. Chen Qiaoen was originally invited to star in Tencent’s self-made TV series "Yanyuntai", and the contract was also cancelled.
The popular costume dramas "East Palace", "Swing" and "Eternal Dragon Slayer" recommended by the three major video websites have disappeared. In addition, Weibo, the original producer of "The Queen of Dugu" @ Mr. Beixi, said that "The Queen of Dugu" will be permanently offline after the finale, and then said that it will disappear completely on the 25th, which may be related to the new regulations.
Content and business orientation have been "severely cracked down"
In fact, costume dramas have many fans. What is the problem? In April 2018, Nie Chenxi, director of the State Administration of Radio and Television, clearly pointed out at the national TV drama creation planning meeting: resolutely oppose historical nihilism, arbitrarily misinterpret history, derogate and blaspheme classic traditions, and tamper with important historical events and historical figures that have reached consensus and conclusion. Fantasy, Xianxia and overhead interpretation of costume dramas can’t be made up to increase entertainment and attract attention.
On January 25th, the official blog of Beijing Daily published a document listing the "five sins" of Gongdou Opera, which was regarded by the industry as the clue of this wave of "ancient restrictions".
Specifically, the drama of the heroine, such as Biography of Sun Ruowei, the Imperial Concubine of Daming, and Old Friends of Jiangshan, which involves the struggle between the court and the court, may face deletion. However, many film and television companies have turned to the machiavellian machiavellian dramas after the heroine’s drama encountered a bottleneck in the market. However, at present, Joy of Life’s machiavellian dramas such as He Lai Hua Ting, Sword Dynasty and Your Highness the Wolf are also quite dangerous. As for the direction of historical dramas such as Chang ‘an in the World, Lonely City Closed, and Poems of the Song Dynasty Palace, it still depends on whether the plot deviates too much from history and whether the value orientation is correct. In addition, according to the analysis of the insiders, the rising copyright fees for the single episode of Gongdou drama have also led to excessive pursuit of commercial interests.