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　　In the dissemination and promotion of Chinese excellent traditional culture, the mass communication of ancient books is a difficult point. Ancient books are in traditional Chinese characters, classical Chinese and vertical editions, and there are no punctuation and sentence breaks. Most people don’t understand them, so stay away from them. The binding of ancient books is simple and plain, unlike other cultural relics with diverse forms and outstanding artistic characteristics, which attract people’s attention. Although ancient books contain the profound history, ideology and culture of the Chinese nation, most of them are only suitable for minority communication and mass communication at present, and there are not many successful examples of mass communication, which has become the difficulty of "living" in cultural heritage.

　　During the prime time on the first night of this year’s Lunar New Year’s Day, CCTV’s comprehensive channel launched the special program "Shangshu" of "China in Classics" to interpret the connotation of the ancient classic "Shangshu" with the help of stage drama and dialogue between ancient and modern times. Once the program was broadcast, it hit the hearts of hundreds of millions of TV viewers with its profound historical accumulation, innovative artistic techniques, perfect performance skills and shocking effect of ancient and modern crossing, and immediately aroused enthusiastic response throughout the country. Xu Wenguang, deputy director of CCTV’s comprehensive channel, described the public’s response to the film as "public opinion exploded". According to CCTV’s recent statistics, the online video broadcast volume of this program exceeded 140 million person-times, and the reading volume of related topics in Weibo exceeded 700 million, making it a phenomenal communication product. Netizens and the media have praised the program for "spreading cultural self-confidence" and "shocking people".

　　After the broadcast of China Shangshu in Classics, many viewers who didn’t know Shangshu said that they had a strong impulse to read this ancient classic handed down from pre-Qin. Mr. Qian Zongwu, president of the International Shangshu Society, said that Shangshu is not the same as other classics, such as Zhouyi, Shijing and Chunqiu. The latter three are well known and widely spread. However, Shangshu is relatively cold, and scholars and readers pay less attention to it. Through China in the Classics, people’s concern about Shangshu, the Chinese national classic, and their concern about its history and present situation are aroused, which surprises the collating researchers. It can be said that Shangshu has changed from the least mass communication to the most mass communication, and the most difficult ancient book Shangshu has taken the lead in living today, which is undoubtedly a great success in the dissemination of ancient books. The most eye-catching sentence in the TV audience’s comments is: "Let’s do it."

　　Why did China in Classics have such a shocking communication effect? I attribute the main reasons to four aspects:

　　Refine and highlight the thoughts with eternal value and modern significance in ancient culture.

　　Shangshu, a Chinese national classic, contains rich and profound ideological culture, ancient legends and historical stories. How to extract the essence of Shangshu in a 90-minute program and arouse the audience’s resonance is very difficult. According to the introduction of the program group, in order to shoot the special program "Shangshu" well, a lot of information work was done in advance. With the help of the China Institute of History and the National Library, more than 500 images and stories in Shangshu were found, and after repeated research and screening, the character Fusheng and two stories of Yugong and Pastoral Oath were finally extracted, so that the public could understand and taste it, and the excellent program played a direct role and shocked the audience.

　　What is a "classic" in this 90-minute special program? What is the Yuan Dian of the Chinese nation? Who handed down the Book of History? Why do you want to pass the Book of History? Where does the Chinese nation come from Where is the future going? What is the Chinese national spirit? The question is very impactful.

　　The special program "Shangshu" has two links: "experts’ comment on the topic" and "classic reading meeting". It seems that there are a lot of clues, but in fact, it is to point out and solve the topic by taking everyone to read, and repeatedly point out the most important words in "Yu Gong" and "Pastoral Oath" to maximize the theme extraction.

　　The narrative of Yugong focuses on Dayu’s flood control and the division of Kyushu, which shapes the image of Dayu, the ancient ancestor of the Chinese nation and tells the story of the Chinese nation’s indomitable struggle in the face of difficulties. The Grazing Oath portrays the heroic image of Zhou Wuwang, who eradicated the crime of tyranny and hanged the people, and reveals the importance of people’s hearts to the success or failure of the war. Together, the two stories highlight the idea that "the people are the foundation of the country, and the foundation is the foundation of the country", and also highlight the importance of Fu Sheng laying down his life to protect books, inheriting Shangshu and continuing the context. Rich and profound ideological connotations constantly impress the audience, make the audience full of harvest, and make the program have soul and flesh and blood.

　　Realize the innovative combination of stage art and TV art.

　　The times of Shangshu span more than two thousand years, so it is impossible to tell the story of Shangshu well without jumping and changing in time and space, but without the main line and relatively fixed expression. The production of the program adopts innovative artistic techniques: through a fixed drama stage, a main line of book inheritance, and an image of risking one’s life to protect books, it has realized the time crossing of four thousand years. Two thousand years above Fu Sheng tells the essence of Chinese national thought contained in two stories: Yu Gong and Mu Shi. Two thousand years under Fu Sheng, telling the hardships of book inheritance and future cultural self-confidence. Besides Fusheng, Sa Beining, a modern scholar, also went through the Fusheng era to appreciate the connotation and inheritance significance of Shangshu. The interaction between Fu Sheng and Sa Beining explains the inheritance and continuation of the excellent traditional culture of the Chinese nation as the "root" and "soul" of the nation. The artistic expression is stable but not chaotic, specialized but not miscellaneous, and the effect is outstanding.

　　Dahong Ni plays Fu Sheng, which is the artistic soul of the program. Through his consummate acting skills, the touching story of Fusheng’s protection and inheritance of Shangshu was presented to everyone, which directly hit people’s hearts and tears, and made the protection and inheritance of ancient books have the propaganda effect of letting the world know, understand, participate and struggle. There is a scene in the program in which the centenarian Fu Sheng crossed over two thousand years later. Seeing that the children visiting the library can recite the original text of Yugong, while showing a gratified smile, they also show the sadness of experiencing great pain, which reminds us of the hardships of protecting and inheriting the ancient classic Shangshu. Therefore, China in Ancient Books can also impress the hearts of librarians, ancient book restorers and ancient book collectors. These people who have been guarding and inheriting the classics in their posts for a long time are modern "fu sheng". Their obscure work and persistence for many years have interpreted their own values through the image of Fu Sheng, which has been recognized and respected by the national audience. When everyone heard Dahong Ni, the actor of Fusheng, saying, "How can I not lay down my life to protect my book?", many people were filled with tears. Dahong Ni said that he played the role of Fusheng, "with painstaking efforts, to play cleanly". It is this unremitting pursuit of the spirit of protection and inheritance of Chinese cultural classics that makes Fu Sheng on the stage connect with many "Fu Sheng" in real life.

　　Making programs on the basis of profound cultural accumulation and scholarship.

　　The fate of Shangshu in the long history is consistent with the fate of the country in dealing with chaos. It is a typical example of the inheritance, dispersion, protection and restoration of ancient books. It is also a magnificent cultural history and academic history in which scholars of past dynasties are eager to find the roots and souls of the nation, eager to restore ancient books, and insist on the scientific spirit of distinguishing between the false and preserving the true. It has a profound cultural accumulation and academic foundation.

　　Shangshu has been repeatedly killed by fire and water in history. After the Qin fire, it was handed down to later generations by fu sheng’s offering of books (this article "Shangshu") and Lu bi’s excavation (the ancient prose "Shangshu"), as well as various Confucian explanations. There were various lawsuits in the Han Dynasty about the ancient prose "Shangshu". As a result, both the ancient prose and the modern prose were lost in the Wei and Jin wars at the end of the Han Dynasty. In the Eastern Jin Dynasty, the ancient prose Shangshu, a pseudo-Confucius biography, appeared, with 25 articles for no reason, but it was highly praised by the ruling and opposition parties. After being annotated by later scholars, it was handed down as an official version. It has been about a thousand years since Fusheng handed down books. In the Southern Song Dynasty, Wu Kun and Zhu Xi began to suspect that this book was forged. It was not until Zhu Xi’s disciple Cai Shen wrote the Biography of Book Collection that the work of distinguishing forgeries was initiated. It was not until Yan Ruoqu wrote the Shuzheng of Shangshu Ancient Literature in the Qing Dynasty that the other 25 forgeries were regarded as real theories. The work of distinguishing fakes has gone through about a thousand years, which shows the difficulty of inheriting ancient books. In the Han Dynasty, Shangshu, which was established by scholars and promoted by the state, was so fated, and the inheritance of ancient books among the people can be imagined. At present, the six batches of National List of Precious Ancient Books issued by the State Council have included 26 kinds of the most important handed-down versions of Shangshu. There are also many important documents reflecting the inheritance history of Shangshu in the editions and research works of Shangshu collected by the National Library. Here are a few examples:

　　The earliest remains of Shangshu in the collection are the stone classics carved from the fourth year of Xiping (175) to the sixth year of Guanghe (183) in the Eastern Han Dynasty. During the Eastern Han Dynasty, there were various lawsuits about Shangshu in modern and ancient Chinese, and Shangshu in modern Chinese handed down by Fusheng was also divided into three schools: Ouyang He, Da Xia Hou and Xiao Xia Hou. Scholars are unable to agree. During the Xiping period, Cai Yong, a scholar, suggested that the standard text be engraved on stone tablets, and seven Confucian classics, such as Shangshu and Zhouyi, with a total of 64 stones, were written in official script on the front and back, standing in front of the lecture hall of Luoyang Imperial College in the Eastern Han Dynasty. Among them, Shangshu is mainly based on Jinwen Ouyang Shangshu, and the school is based on the big and small Xiahou editions. After the inscription of Xiping Stone Scripture, scholars and Confucian scholars came to copy it, and the traffic was blocked, which was unprecedented. However, less than ten years after Xiping’s stone sutra was carved, Dong Zhuo’s rebellion occurred, and the stone sutra was not spared and was destroyed by the war. Since the Song Dynasty, Xiping Stone has occasionally been unearthed from the remnant stone. There are 13 words in the remnant stone collected by Guotu, and the content is a part of Yaodian of Shangshu.

　　After the wars in the last years of the Eastern Han Dynasty and the Three Kingdoms and the Jin Dynasty, Shangshu, a modern and ancient prose, was lost. During the Eastern Jin Dynasty and the Yuan Dynasty, Shi Mei-ruo in Yuzhang presented the ancient prose Shangshu to the imperial court, scattered Kong Anguo’s preface at the top of each article, divided the ancient prose Shangshu into 33 articles, collected the lost articles of Shangshu in the pre-Qin period, and added his own sentences, thus forging 25 articles, totaling 58 articles. Because of the coexistence of authenticity and taking advantage of academic disputes, it was quickly praised by the ruling and opposition parties, and spread to the whole country from the end of the Southern and Northern Dynasties to the Sui and Tang Dynasties, becoming a popular book of Shangshu. In the Tang Dynasty, a stone sutra was carved in Chang ‘an during his adult life, which has been passed down to the present. At present, there are as many as 49 surviving manuscripts of Dunhuang suicide note Shangshu in the world, all of which are pseudo-Confucius ancient prose Shangshu. Among them, the collection of a piece of Tang Dynasty manuscript Shangshu was very broken when it entered the museum, which was likened to "a mess" by restorers. However, with the joint efforts of literature experts and restorers, the mess was restored into a roll. This volume of Shangshu is written in capital letters, and the text is in big characters. The content is the second half of the first volume of Shangshu, Yaodian and Shundian. Note the double-line fine print, that is, "biography of Confucius". The Book of History preserved in Dunhuang’s suicide note reflects the establishment of schools and the study of Confucian classics in Dunhuang in the Tang Dynasty, and all the books used are consistent with those used in Chang ‘an, which is an example of the spread of Confucian culture on the Silk Road, and also shows the wide spread of Shangshu, a pseudo-Confucius ancient prose, as the original book of Shangshu promoted in the Tang Dynasty.

　　Twenty volumes of Justice of Shangshu, an eight-line edition carved by Tea Salt Division in East Zhejiang Road in the Song Dynasty, was one of the Five Classics Justice compiled by Kong Yingda and others in the Tang Dynasty at the order of Emperor Taizong, which naturally attracted great attention from researchers. For the first time, this book combines the classics, notes and sparseness of the previous single biography into one, which is convenient for people to read. Shangshu Zhengyi was originally called Shangshu Yishu, based on Shangshu, an ancient prose written by pseudo-Confucius, and focused on the old prose written by Liu Xuan and Liu Zhuo of Sui Dynasty. "Er Liu" were all representative figures who spared no effort to popularize Shangshu, so Shangshu Yishu was criticized and revised continuously after its publication, and went to Tang Gaozong Yonghui for four years (650). Since then, the new classic and formal explanation of Shangshu is only Shangshu Justice. The imperial examination "Ming Jing Ke" must follow "Shang Shu Zheng Yi". In the Song Dynasty, imperial academy followed the traditional professor of the Tang Dynasty, Shangshu Zhengyi, and extended it with the help of woodblock printing in the tea and salt department of the East Zhejiang Road, which further confirmed its authoritative value. However, the eight-line version was lost in China and circulated in Japan, one of which was bought back from Japan by Yang Shoujing at the end of the Qing Dynasty and is now a national map; The other is hidden in Ashikaga School in Japan. In the fourth year of Honghua in Japan (1847), Kumamoto Fanshi Museum took this as its background. In 2018, Hosokawa Morihiro, a former Japanese prime minister, descendant of Kumamoto’s vassal and chairman of Yongqing Library, donated 4175 volumes of 36 Chinese books to Guotu, including this eight-line photocopy of Shangshu Justice. These two "Shangshu" have made a story of Sino-Japanese cultural friendship.

　　Twenty volumes of Annotations on Shangshu with Annotations on Annotations on Annotations on Shangshu with Annotations on Annotations on Annotations on Shangshu with Annotations on Annotations on Classic Annotations were added on the basis of Kong Yingda’s Justice on Shangshu. Classic Interpretation is the work of Lu Deming, a famous scholar from the late Southern and Northern Dynasties to the early Tang Dynasty, which has great influence. At that time, Zheng Xuan noted that Shangshu was alive, but Lu Deming chose Shangshu, a pseudo-Confucius ancient prose, as the base book, which raised the status of Shangshu, a pseudo-Confucius ancient prose. However, Lu Deming still kept the ancient notes of Zheng Xuan, Ma Rong, Wang Su and others in the 33 sounds and meanings published before Shangshu, which makes us know something about the original texts of these three notes, which is very rare.

　　In the early years of Southern Song Dynasty, Wu Kun, a scholar, had suspected that there was a significant difference in style between the first 33 articles and the last 25 articles of Shangshu, a pseudo-Confucius biography. Zhu Xi, a great scholar, was very much in favor of Wu Shuo, and felt that many items in Shangshu, an ancient prose handed down from ancient times by pseudo-Confucius, were suspicious. Cai Shen, his protege, was instructed by his teacher to write Biography of Book Collections, with concise notes and points out what are the later scriptures, which is of great warning significance. The first printed edition of this book is the six-volume biography of Zhu Wengong’s revised master Cai Jiufeng’s book collection and one volume of the book biography question and answer, which was collected by the national map in the tenth year of Song Chun (1250). Cai Shen’s Book Collection Biography had a great influence on later generations. Yuan Renzong was a scholar, and this book was used as the standard for the imperial examinations in Ming and Qing Dynasties.

　　After Wu Kun, the work of identifying forgeries lasted for thousands of years. In Yuan Dynasty, Wu Cheng wrote Shu Bian Yan, and put the preface of Kong Chuan after the whole book to clarify his doubts. In the Ming Dynasty, Mei Li collected ancient books in the Book of Shangshu and Textual Research on Shangshu to prove that fake ancient prose and Confucius biography were fakes. By the time of Yan Ruoqu in Qing Dynasty, the true face of Shangshu, an ancient prose written by pseudo-Confucius, had been completely uncovered. In Yan Ruoqu’s Nine Volumes of Shu Zheng on Ancient Books of Shangshu, 128 pieces of forged evidence were listed, which proved that 25 pieces of Confucius’ ancient book Shangshu and Confucius’ biography were all forged books. At this point, 25 essays published by the pseudo-Confucius after the biography of the ancient prose Shangshu became a final conclusion in academic history, and Shuzheng of Shangshu’s ancient prose also became a famous work of reversing the verdict.

　　In the voice of discriminating falsehood, scholars in Qing Dynasty, such as Sun Zhili, Kong Guangsen, Lu Jianzeng and Chen Shouqi, all tried to restore the original appearance of Fu Sheng’s interpretation of Shangshu, and excavated and compiled many lost articles from ancient books and compiled them into books. For example, the collection of Sikuquanshu in Wenjinge copied the biography of Shangshu, which was explained by Fu Sheng, and his disciples Zhang Sheng and Ouyang Sheng recorded it and made a meaningful arrangement and excavation of Shangshu.

　　Shangshu has also spread to overseas countries such as Japan, South Korea, Europe and America. There are many famous scholars and achievements at home and abroad who study the annotation Shangshu. The latest interpretation of Shangshu is one of the 100 Classics of Chinese Traditional Culture interpreted by Mr. Qian Zongwu, President of the International Shangshu Society, and published by the National Library Press. The content includes the introduction, original works, notes, comments and other parts, which are very convenient for readers to read. The introduction outlines the whole picture and spread history of Shangshu, and concentrates the latest research results of Shangshu.

　　China Shangshu in Classics was strongly supported by the China Institute of History and the National Library. It is with fertile cultural soil and solid academic foundation that we can tap the latest achievements of academic research, constantly correct knowledge and academic deviations, and achieve blockbuster results.

History of 100 Classics of Chinese Traditional Culture

Editor-in-Chief Yuan Xingpei; Interpretation of Qian Zongwu

　　China Shangshu in Ancient Books has achieved success in the mass communication of ancient books and taken a solid step. However, there are still some regrets, such as the failure to apply the new achievement of archaeological discovery, Tsinghua bamboo slips, to the program. As Zhou Wenwang’s will to Zhou Wuwang, Bao Xun has a natural connection with the Pastoral Oath in the program. When Fusheng crosses into the modern library, if he sees that Bao Xun, besides his book, is still alive, how much emotion will he arouse! It will also have more confidence in future inheritance. "China Shangshu in Classics" also didn’t pull the camera off the field to see the real modern library — — The National Library, if Fusheng is allowed to pass through the Xiping Shijing, Dunhuang suicide note, rare books in Song and Yuan Dynasties and rare books in Ming and Qing Dynasties, will stimulate more enthusiasm of the audience.

Tsinghua bamboo slips "Bao Xun"

　　It is an urgent need for the general public to understand the cultural ideas contained in ancient books.

　　The strong social influence caused by China Shangshu in Classics is also an important manifestation of Chinese cultural self-confidence, a manifestation of people’s more expectations for the origin of Chinese civilization and the excavation of the culture in Classics, and a fundamental need of the great rejuvenation era of the Chinese nation. Strengthening the protection, collation, research and utilization of ancient books and documents has a long way to go, which requires all ancient book workers to redouble their efforts and the interactive participation of the media and the public. Professor An Pingqiu of Peking University once compared the national ancient books work to a big river: the upstream is the protection and disclosure of ancient books by ancient books collection units; The middle reaches are the collation and research of ancient books in scientific research institutes of colleges and universities; Downstream is the publishing and digitization of ancient books. This big river will also flow into the sea, that is, all Chinese descendants will protect, inherit, explain, promote and innovate Chinese excellent traditional cultural classics, and through artistic innovation and media communication, the beneficial components in ancient books will be accelerated to form an important part of advanced culture in the new era, which will stir people’s hearts and affect the future.

　　In this regard, the National Library (National Ancient Books Protection Center, National Ancient Books Museum) shoulders the historical responsibility. The National Library has collected more than 3 million rare ancient books, and is making every effort to promote the "Chinese ancient books protection plan" in the national ancient books collection units. Guotu has been deeply involved in "China in Classics", providing expert consultation and literature resources, and forging this program into a cultural masterpiece of the new era with CCTV, National Theatre, China Historical Research Institute and other units. Once "China in Classics" enters the national map, let the audience see the national treasure and see the contemporary "hidden life" — — Librarians’ guarding of classics is believed to convey more cultural confidence to the audience. The powerful launch of China in Classics also makes us believe that the protection, collation, research and utilization of our ancient books are not alone. With the planning and deployment of the CPC Central Committee and the full participation and enthusiastic support of the people, the contemporary "Fu Sheng" cause will surely have a bright future.

　　Author | Zhang Zhiqing, deputy director of the National Library and deputy director of the National Ancient Books Protection Center

　　CCTV News:On the 27th local time, the 17th Pyongyang International Film Festival came to an end, and many China films won awards.

　　In the 17th Pyongyang International Film Festival, China’s comedy "Flying Life" won the best cinematography award, and its leading actor Shen Teng won the best actor award. The comedy "New king of comedy" starring Ejing Digest won the Best Actress Award, and the sci-fi film The Wandering Earth, which was shown in China this year, won the Best Special Effects Award and the Best Art Award.

　　During the festival, China Film Screening Day was also held, which attracted a large number of North Korean audiences.

　　In addition, the best film award of this Pyongyang International Film Festival was awarded to the Iranian film Taste of Orange, and the Russian film T-34 won the best director award and the best sound effect award. In addition, films from North Korea, Italy and other countries won awards.

　　Pyongyang International Film Festival began in 1987. Since 1990, the film festival has been held every two years, and this year it has been held once a year.

　　　　Mayday’s new album "Poetry after Puberty" recently released a brand-new title song "You are not really happy" after the inspiring Taiwanese strong-hearted song "Early Days". Known as "the most tearful lyric song of the year", the monster named "the first melancholy niche in our group" was recommended by Mayday as the leading actor to perform a difficult inner drama, playing a street performer who lives by telling jokes and making passers-by laugh at the cost of "50 yuan a piece" every day? Relieve your depression, but you don’t have enough for others? No one can tell the inner difficulties, but in the face of the external disturbances, we still have to smile.

　　The story shows that the current world is "unhappy"

　　　　Directed by director Chen Yuxun, you are not really happy, MV, in order to fully interpret the key lyrics of "The world laughed, so you laughed together in groups", the director played his best signature style of "laughing till tears", telling the story of young people starring monsters, making a living by telling jokes in the street, and it is his job to pass on happiness to everyone who needs it. He hopes to repair every sadness through jokes. How long has it been since you smiled happily? How long has it been since "real happiness"? Although it seems that I can bring happiness to everyone, I can’t do anything about my terminally ill girlfriend, and I can’t bring her a little happiness. I can only smile day after day. The director condensed the "unhappiness" hanging over the world with such a story of "listening to the monster telling jokes sadly", and also fully tested the multi-level acting skills of the head of the monster, which was laughed by the other four members of Mayday as the most difficult inner drama since the film was released.

　　　　The director also specially invited Zhou Caishi, the heroine of the idol drama "basketball fire", to challenge the inner drama with the monster. She filmed the MV of "Perfume" for Mayday before her debut. As soon as she heard that it was Mayday’s invitation, she did not say that she would cancel all the notices without compensation and resume her career with Mayday.

　　Member monsters turned into "Taiwanese version of Tony Leung Chiu Wai"

　　　　After the completion of the MV, the monster’s natural and introverted melancholy temperament was praised by director Chen Yuxun as "Taiwan Tony Leung Chiu Wai", and he said that the touching story of "You are not really happy" could actually be extended into a movie, and he also encouraged the monster to try to be an actor and develop towards "singing amphibious". As soon as the monster heard the director’s praise, he immediately retreated three steps shyly and shouted, "Wow, I dare not!" " The staff on the side also joked: Next time, we should break through the bottom line and challenge the ultra-bold bed play in Tony Leung Chiu Wai’s Lust, Caution. The monster quickly refused to finish laughing and said, "The romantic literary film is OK, but I really can’t do the action film." As a matter of fact, such a natural melancholy expression was due to the fact that "Poetry after Puberty" was in the final stage of full swing at that time. Monsters stayed in the studio almost every day and stayed up all night, and immediately went straight to the scene to shoot the MV the next day. Instead, it just presented the most natural and appropriate brand style of "Monsters with misty eyes".

　　　　You Are Not Really Happy, the title song described as "tears from the first note of the prelude string to the last note of the lead singer A Xin", was premiered on the radio a few days ago, and deeply moved fans enthusiastically discussed the meaning of words on the Internet. Many people even started to "listen to songs and make up stories" themselves. Some people were worried about A Xin and asked him not to think too much and be overly depressed. There are also fans who think that this song must be A Xin’s tailor-made song for the monster after learning that the monster is the leading actor in the MV, revealing the unknown secret of the monster. After the exposure of the MV premiere announcement in just 15 seconds, more fans and netizens expressed their eagerness to hear what jokes the monster said in everyone’s ear.

Editor: Sun Jie

GKUI, the Jike intelligent ecosystem released on March 15th, has recently become a hot topic of scientific and technological concern.

As I said in the previous article, in a simple way, the functions that GKUI can achieve at this stage are not much different from those of previous G-Netlink. It can even be said that it is not much different from the in-vehicle interconnection system promoted by many car companies. It is nothing more than a terminal to realize interconnection.

However, a simple understanding of Jike’s intelligent ecosystem will greatly "insult" the hard work of engineers.

According to Mo Ge’s understanding, the key words of GKUI system are: depth, openness, integration, strong experience and ecology.

The so-called depth means that the GUKI system does not simply transplant the Android system to the car.. This system is based on the in-depth development of Android system, similar to Huawei, Xiaomi’s EMUI and MIUI in the mobile phone industry. However, compared with the mobile phone system, the in-depth development of in-vehicle intelligent system is much more difficult. Because its control is not only as simple as facing the central control panel, but also involves many other hardware related to function and safety.

The so-called openness means that GKUI system is actually a platform.. At present, many smart car systems on the market can only be used by themselves, and the other is that the functions need to be independently developed, so it is very difficult to add new functions. GKUI, on the other hand, uses the attitude of development to jointly create new functions with head enterprises in various fields. Build a platform for the most professional people to do the most professional things, and show them in the form of an application mall.

For example, in navigation, GKUI system provides three kinds of maps: Gaode, Tencent and Baidu, which users can choose freely. In addition, the GID of GKUI is interoperable with the ID of JD.COM. Then, it is connected with the home products of Jingdong Intelligent, which can realize remote control on the car equipped with GKUI system.

The so-called convergence means that various applications are not simply moved from mobile phones to cars, but are developed professionally.. An application from the mobile phone to the car machine will have problems in compatibility, ease of use, controllability and so on. Therefore, it must be deeply integrated in order to make them be used by users in the car smoothly and use them very smoothly. In this respect, GKUI integrates with map providers and payment providers such as Himalayan FM and Gaode, develops and makes joint efforts to realize the smooth landing of various functions.

The last key word of GKUI, experience, refers to its all-round functional logic shaping around the user’s experience.With the most adaptive and familiar smartphone APP+ desktop mode, the simplest and easy-to-use presentation mode, and the more intelligent voice control associated with the vehicle driving situation reminder, all the functions in the vehicle system can be used by users with the most beautiful appearance and the easiest operation.

Based on the above four keywords, GKUI system is presented to us as beautiful, easy to use, rich in functions, strong in selectivity, and has the lasting vitality of upgrading and iteration at any time.

At present, many in-vehicle systems on the market are still in the initial stage of internetization, and the interconnection is limited to several functions, and the upgrade is troublesome or even impossible. However, GUKI system can be regarded as a truly future-oriented in-vehicle interconnection system, which can quickly enrich its functions and upgrade from system to application more quickly and conveniently.

GKUI system can do these things because of its strong technical ability, but Mo Ge thinks it is more important because of its strategic thinking.: create GKUI’s Yikatong technology, and build it with future-oriented goals, instead of just meeting the needs of current users. Doing so will bring higher costs in the early stage, but as long as it is done to the extreme, its future will be bright.

The last point is the ecology of GKUI. The so-called ecology refers to the organic combination of GKUI, application manufacturers and users: building a platform, application manufacturers provide applications, users use GKUI, and then through zero-distance communication with users, feedback the advantages and disadvantages of use, upgrade the platform, and communicate with application manufacturers to improve applications. In the end, an ecological closed loop is formed to achieve multi-win results. And users can get continuous iterative and upgraded services.

In my opinion, this is the biggest difference between GKUI system and other intelligent in-vehicle systems in the industry.

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Many people compare GKUI system with zebra system made in Arriga. Brother Mo thinks that the two have something in common and different characteristics.

What they have in common is that they are both doing strategic thinking for the future and building systems based on user needs.

The difference is that GKUI system is dominated by car companies, while Zebra system is dominated by Internet companies.Different leading factors lead to different directions in understanding users’ needs.. The former is more vertical: car companies deal with users all the year round and have a deeper understanding of the user needs of this scene; The latter is more extensive: Internet companies have a broader understanding of users’ needs, involving all aspects of food, clothing, housing and transportation.

Whether it is more vertical or wider, it has its own advantages. However, according to Mo Ge’s current feelings, the usage scenarios are limited, and time and space are limited. A more vertical understanding of user needs will have better prospects.

　

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Author: Wang Junting

Editor: only

This article is an original article for Yumo Auto, please indicate the source and author.

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Mazda, a century-old Japanese car brand, has always been recognized by consumers for its unique design concept and product positioning that focuses on driving pleasure. In recent years, as the global car market gradually transitions to electrification and intelligence, Mazda seems to be a little behind the pace and its market share has declined. But in 2023, Mazda entered the European market strongly with the new CX-70. This time, they are ready to fight back with this epoch-making Jedi to regain market share.

The CX-70 is more than just an ordinary one. It is part of Mazda’s new product line, showcasing Mazda’s new approach to automotive design and practicality. The car’s biggest highlight is its seven-seat design and powerful powertrain. In the current automotive market, providing a comfortable ride space and strong power performance is the focus of many families when purchasing a car, and the CX-70 meets this demand.

In terms of power system, the CX-70 offers two options, one is a 3.3L straight-six turbo with a 48V light oil-electric system, and the other is a 2.5-liter four-cylinder PHEV plug-in oil-electric hybrid system. The former can output 280hp of power and 450Nm of torque, while the latter can provide 323hp of power and 500Nm of torque. Such a powerful power output undoubtedly makes the CX-70 stand out in the same class of models.

In addition to a powerful powertrain, the CX-70 also offers a wealth of technological configurations and safety systems, including the latest driver assistance systems, intelligent connected systems, and advanced safety protection measures, providing a comprehensive range of protection for drivers and passengers.

In the European market, the performance of the CX-70 has received many positive reviews, and consumers are satisfied with its performance, comfort and technological configuration, which has laid a solid foundation for Mazda’s global layout. However, for domestic car consumers, it is more expected that the CX-70 can be domestically produced as soon as possible. After all, localization can not only further reduce costs, but more importantly, it can respond more quickly to market demand and provide consumers with a more convenient car purchase and use experience.

Overall, Mazda’s "Jedi Strike Back" is undoubtedly an important layout after careful consideration. Through the success of the CX-70, Mazda has not only shown its own technical strength, but also reinvented its brand perception. In the future, we have reason to believe that with the promotion and optimization of new products such as the CX-70, Mazda will occupy a more important position in the global automotive market.

1905 movie network news On the evening of July 26, 2018, the FIRST Venture Capital Association announced 9 awards at the welcome dinner, including 6 cash awards and 3 non-cash awards. From the script review meeting in May, to the proposal review meeting in June, and then to the public presentation of the film plan on July 25, the proposal project 742 into 30 and finally 13 came to Xining, and experienced layers of screening. In the wilderness where FIRST gave birth to movies, these projects grew savagely, broke through the fog and thorns, and presented in front of many industry guests with a proud attitude. In the end, a total of 7 projects shared 9 awards.

　

At the dinner, Li Ziwei, the CEO of FIRST Youth Film Festival, spoke affectionately to young filmmakers: "We are gradually building a clear picture and watching a solid back in the birth year." Song Wen, the founder of FIRST Youth Film Festival, hopes that FIRST will create a utopia of film every year, where filmmakers can return to their original determination to do this. Chen Guofu, the chairperson of this year’s jury, encouraged nominees who did not win the prize in the end not to be discouraged.

　

"Reindeer" tells a redemptive story about search, identity, brokenness and return, wrapped in a crime highway genre. It won two awards, the script development gold of Hehe Film and the special award of Longyue Producer. Yao Chen, the venture capital judge, Yang Wei, chairperson of Hehe Film, and Zhang Fan, the head of Longyue China, presented awards to director Kangbo and producer Wang Siyu respectively. Kangbo said that the script was written for 8 years, but he did not expect it to germinate in Xining. Zhang Fan said that he will take this project to the European International Film Festival, hoping to expand new boundaries.

　

"One Day Trip" tells the story of a family of three in one day, unfolding a ridiculous picture of the daily life of modern people, expressing the anxiety and confusion in the city. Won the script development grant of Tencent Film’s "NEXT IDEA plan", and the venture capital judge Zhang Yang and Pu Linjiang, director of copyright business of Tencent Film, awarded the director Chen Yanqi. Zhang Yang said that this time the judges know many young creators and see many good scripts. Pu Linjiang hopes that the Tencent brand will help young creators.

　

Show the psychological wonders of teenagers in daily context, and uncover the dangers in doing nothing. Under the shell of suspense, spy on the growth of teenagers, and maintain the author’s expression while de-dramatizing. Won the Black Ant Film Screenplay Development Grant, and the venture capital judge Ye Rufen and the chairperson of Black Ant Film Liu Bo awarded the director Lin Shuoyuan. Liu Bo mentioned that FIRST gave him a lot of nutrition and taught me what movies are and what modesty is.

　

Adapted from the novel of the same name by Issuka Xu, "The Blood of the King" shows the active choice made after seeing the truth of the world and reality clearly. Winning the New Force Award from Xinli Media, Li Ning, senior vice president of Xinli Media and CEO of Xinli Film, and actor Qin Hailu presented the award to director Gao Zehao. Gao Zehao expressed surprise at the award, because he was a bit capricious when he wrote it, without considering commerciality and marketing, and did not expect that the script would be liked by many people.

　

"The Top Chair" tells the absurd story of the Spring Festival travel period, when a father carries a stolen chair as a gift to save his shattered family. It won the most creative award from Hengye Film, and Hengye represented Wu Le and actor Wang Yanhui to award the director Qiao Xingyue. Wu Le said: "It is an honor to contribute a small amount. Thank you FIRST for letting me see more possibilities. We respect the film and respect the filmmakers."

　

"Lao Zheng Flew to the Sky" has a rare candor. The story of middle-aged people and teenagers growing up together combines the forces of midlife crisis and adolescent restlessness, and explores the philosophical proposition of "living to death". It won two awards: the Dadi Film Script Development Fund and the Herui Distribution Support Award. Director Wang Xiaofeng was awarded the award by Zhang Qun, general manager of Dadi Film, actor Liu Hua, and project director Li Haiyang of Herui Film. Wang Xiaofeng said twice when receiving the award: "I believe in FIRST!"

　

"Elite Game" is the most commercial project of this year’s venture capital fair, directly attacking the integrity of international students and piercing the black industry chain of ghostwriting for exams. Winning the Battlestar Film Material Support Award, FIRST founder Song Wen presented an award to director Xu Han. Xu Han said that in addition to gratitude, he is working hard.

　

Li Ziwei exclaimed to the industry guests at the end of the welcome dinner: "The destiny of a good movie is to be watched, and the two ecosystems of creation and viewing are mutually reinforcing. I hope everyone will observe us more, give each other some time, and bring us a better situation."

　

This year, FIRST put forward the concept of "industrial sector" for the first time, incorporating the existing two units of venture capital and industrial field, and further integrating resources at the front and back ends, striving to provide authors with support in various chains of the industry and meet the different demands of creators and industry guests.

The first poster of "Riding the Wind and Waves"

"Riding the Wind and Waves" poster

1905 movie network news Recently, the second film directed by Han Han launched the first poster. In the picture, the four brothers Deng Chao, Peng Yuyan, Dong Zijian and Gao Huayang smiled brightly and walked side by side. The poster colors were warmer and brighter than those of their debut novels. Under the sun, the four smiles were pure and bright, and a strong brotherhood came to them. Coupled with the sentence "Today I try to be side by side with you again", the message conveyed by the poster is even more meaningful.

The sun is shining brightly, brothers side by side, without pretending to be chic and natural

With the release of this version of the poster, the characters that fans have been waiting for in the film are finally revealed. Deng Chao wears a green jacket with a pink T-shirt backing, and smiles brightly; Peng Yuyan casually wears a denim shirt over his dark vest, and his medium hairstyle cannot hide his handsomeness. Dong Zijian wears a green sweatshirt and black-rimmed glasses, with a pure face. Gao Huayang wears a printed shirt, and his whole body is full of carefree and carefree energy. The actors in the poster are simple and natural, but they interpret a touching simplicity and truth. Perhaps in the eyes of director Han Han, this "simple but not simple" style is what he understands as a chic "fashion".

This version of the poster of "Riding the Wind and Breaking the Waves" was released by Han Han through his personal Weibo, and once it was exposed, it set off a heated discussion among netizens. Users have expressed that after watching Han Han for so long, they still "think Han Shao is too simple". It seems that the main content of the movie "Riding the Wind and Breaking the Waves" is not as simple as the brotherhood of the four.

　

The type of plot is a mystery, and the golden lineup is full of vitality

The cast of the movie "Riding the Waves" has been announced not long ago, but so far no information such as the film’s genre and plot has been revealed. Led by Deng Chao, Peng Yuyan, and Zhao Liying, with stars such as Dong Zijian, Jin Shijie, Professor Yi Xiaoxing, and Li Ronghao carrying knives, Han Han can be said to have assembled the strongest mix and match lineup. The release of this version of the poster undoubtedly revealed that Deng Chao, Peng Yuyan, Dong Zijian, and Gao Huayang will play good brothers in the film, and the friendship between the four of them is very deep. The four brothers walk happily together without a beautiful woman, which makes people wonder where the heroine Zhao Liying has gone and what kind of connection with these male gods.

According to the film, the poster was shot by director Han Han himself. In the poster, the four brothers Deng Chao, Peng Yuyan, Dong Zijian and Gao Huayang seem to have just completed a feat, and the brothers are in high spirits side by side. Han Han activated the wonderful chemistry between the actors in his own unique way, so he "accidentally" got this bright and warm photo. Although the film’s genre and story of "Riding the Wind and Waves" are kept secret, the film’s neat cast and enthusiastic work state are enough to make people look forward to it. Led by Deng Chao and Peng Yuyan, the actors and staff interacted frequently. Not long ago, Deng Chao personally roasted mutton skewers for everyone in the crew, showing professional barbecue techniques while not forgetting to amuse everyone: "Eat Brother Chao’s mutton skewers, and you will be guaranteed to live forever."

At present, "Riding the Wind and Waves" is still being filmed. According to the Reuters information on the Internet, the film incorporates elements such as racing, adventure, brothers, and blood. And the first poster also makes us feel a strong warm atmosphere. The sentence on the poster, "Today I try to be side by side with you again," can’t help but make people curious about the story of the four brothers. As a super-popular writer with deep skills, Han Han has no doubt about his control of the story and script. And the success of "Future" also makes him more confident in filmmaking. With a super-strong lineup full of magic and the hard work of director Han Han, "Riding the Wind and Waves" will bring unlimited excitement to fans.

"Riding the Waves" is expected to be released in 2017.

Fan Bingbing was exposed in the film


Andy Lau in the style of General Jin

　　Recently, the "New Shaolin Temple" exposed the style of Andy Lau’s gold general, which is eye-catching. And Fan Bingbing, who plays Andy Lau’s wife in the film, is also exposed for the first time.

　　Andy Lau in the "New Shaolin Temple" in the dress of more than 100,000 yuan to make the gold general look exposed, making people’s eyes shine. Wearing this more than ten pounds of gold general uniform, Andy is very heroic, with the play of his wife Fan Bingbing and daughter Xiao Ruona, Nicholas Tse Mighty into the city, filming a victory over the opponent, triumphant return, the play of passers-by to welcome the spectacular scene, the actor Ruona suddenly fell asleep, but also twisted cry refused to get up, even the presence of the mother was helpless, the result of Bingbing to subdue Xiao Ruona to continue shooting, let the crew breathe a sigh of relief.

　　In the face of the play’s daughter Ruby that suddenly fell asleep during the filming, Andy, the father and director Chen Musheng and other staff did not know what to do for a while, because even Ruby’s mother was unable to wake her up from her sleep, and everyone was worried that they would not be able to complete the play before the sun went down and became anxious. Originally, Huazai proposed to simply shoot his daughter falling asleep in his mother’s arms, but this play is about Ruby and Huazai’s hostility in the play. If you fall asleep and make an appointment, it seems a bit strange, and everyone has to do everything possible to wake up Ruby. As a result, Ruby was disturbed by everyone’s impatience. He was half asleep and half awake, crying in the carriage, and shouting to go home. Just as everyone was at a loss, Bingbing said two words in Xiao Rui’s ear, and Xiao Rui immediately stopped speaking. She sat upright and asked Bingbing’s mommy to wipe away her tears, put on lipstick, and then sat beside Bingbing obediently, smiling and facing the camera happily as she entered the city.

　　In the play, Xiao Ruina and her parents lived happily together as a family of three, but ambition and power prompted Andy Lau, who played her father, to use her as a weapon, not to hesitate to engage her with the enemy’s son and compete for power and profit. Finally, she was betrayed by his good brother Nicholas Tse, and the family was scattered. In and out of the play, Hua Zai, Bingbing and Xiao Ruina really feel like a family, and Xiao Ruina loves Bingbing’s mother more than her own mother.

　　She smiled and said, "In fact, children are the most sincere. When you get along with them, you don’t treat them like children, but as friends. She will trust you and tell you a lot, so I know what Little Ruby loves. Like most little girls, she loves to dress up.

　　Huazai is wearing a gold general uniform, which is full of weight. It turns out that this gold general uniform is very valuable, and the craftsmanship and fabrics are very expensive. The full set of general uniforms costs more than 100,000 yuan, and the net weight is more than ten pounds. It is definitely a heavyweight costume. For this outfit, Huazai feels very MJ look (Jackson), which makes him very eager to dance, and unexpectedly hums Jackson’s songs, sings and dances, but the most fascinating thing is that he finds a portrait of a general hanging on the top of the city gate, which is more than a circle fatter than his original standard body shape. He asks why the painter painted him so "strong"? He also humorously says: "The body shape of this portrait oil painting seems to be more similar to my father!" The artist also knew that he had made Andy fat, and smirked in embarrassment.

Next page More wonderful pictures

Text | Pacific Technology

After Huawei’s Mate 60 series "pre-sale" at the end of August last year, Huawei has repeated this scene again.

On April 18, Huawei’s Pura70 series of mobile phones suddenly went on sale! Huawei’s Pura70 series comes in four versions: Pura70, Pura70 Pro, Pura70 Pro +, and Pura70 Ultra, priced at 5,499 yuan to 10,999 yuan.

The sudden launch of the Mate 60 series last year not only triggered a heated debate among the people, but its sales popularity remained high for a long time, and the Mate 60 was still out of stock until the end of last year. Perhaps because of the huge attention brought by the "sudden attack", Huawei’s Pura 70 series of mobile phones also followed this strategy that violated industry practices.

Huawei has high hopes for this new phone. A few days before the launch, Huawei announced the upgrade of the P series brand to the Pura series, and the Pura70 is the first phone in the series. If the Mate 60 is a sign of Huawei’s return to the 5G smartphone market, then the Pura70 is a weapon for Huawei to attack the city.

Previously, Huawei’s peak in the high-end mobile phone market (priced at ≥ $600) was in the first half of 2020. At that time, Huawei surpassed Apple’s 41% market share with 44%, becoming the first in China’s high-end market. Now, with the hot sale of the Mate 60 series and the launch of the Pura 70 series, Huawei has regained lost ground in the high-end market. Whether it can overtake Apple and regain its former No. 1 will be a key battle.

According to Huawei’s previously announced data, by the end of 2021, Huawei’s P series had shipped more than 100 million units (excluding Huawei’s P60 series), which is an outstanding achievement as a high-end smartphone. Yu Chengdong, executive director of Huawei, CEO of Consumer BG, and chairperson of Smart Car Solutions BU, said that after the Huawei P series is upgraded to "Huawei Pura", the series of mobile phones will continue to adhere to imaging and aesthetic exploration.

For those brands that are weighed down by negative factors, a name change may be a new option to break free from the pressure of public opinion, but for a brand that is already well-known and almost positive, a name change is definitely a big deal, because it may mean that the previously established brand recognition is reset to zero.

But Huawei has been thinking about changing its name for a long time. According to Tianyancha’s intellectual property information, as early as 2019, Huawei applied for the registration of multiple "Pura" and "HUAWEI Pura" trademarks, which are classified as scientific instruments in the international classification. So far, two trademarks have been successfully registered.

In Spanish, "pura" means "pure", which is similar to "pure" in English. It is worth mentioning that Spanish is also the third most spoken language in the world, after Chinese and English. Therefore, some industry analysts say that this name change is likely to be a signal for Huawei to return to overseas markets. With Huawei’s brand influence in China, it should not be difficult to rebuild the Pura brand, especially when its first product, the Pura70 series, still has good product power.

In addition to the name, the most significant change of Huawei Pura70 is obviously the appearance. Its rear camera module adopts a triangular design, which is particularly different from the many ring and rounded square modules. Pura70 is currently the only mainstream mobile phone with a triangular module design. Although the aesthetic may be difficult to achieve unity, the recognition is full.

In addition to the changes in appearance, the internal Pura70 impact system has also been greatly upgraded, including the top version of Pura70 Ultra equipped with a 1-inch outsole 50 million pixel lens, the other two are 50 million pixel macro telephoto lens, 40 million pixel ultra wide-angle lens.

This is also the first time Huawei has adopted a one-inch outsole. In the past few years, due to appearance constraints, Huawei has lagged behind its peers by one or two generations in terms of lens sensors. Now not only has it finally caught up with competitors, but also means that Huawei has returned to normal in the supply chain.

It is worth mentioning that this main camera also uses a telescopic lens design. Its biggest advantage is that it can use the lens to telescopic to change the focal length like many professional cameras. In other words, the Pura70 Ultra may not need algorithms, and can achieve professional camera-like background blurring with this telescopic lens alone. It has to be said that smartphones are getting closer and closer to the camera.

However, the most popular processor of Huawei’s Pura70 series is the same as the Mate 60 series, and the specific model is not disclosed. Some technology bloggers have revealed that it may be a small upgrade of the Kirin 9000S.

In terms of other configurations, the Huawei Pura70 series is also similar to the Mate 60 series, featuring Kunlun glass, two-way satellite communication, and Consonance communication.

In terms of selling price, the prices of different versions of the four products are as follows:

Huawei Pura70:

12GB + 256GB priced at 5499 yuan

12GB + 512GB priced at 5999 yuan

12GB + 1TB priced at 6999 yuan

Huawei Pura70 Pro:

12GB + 256GB priced at 6499 yuan

12GB + 512GB priced at 6999 yuan

12GB + 1TB priced at 7999 yuan

Huawei Pura70 Pro +:

16GB + 512GB priced at 7999 yuan

16GB + 1TB priced at 8999 yuan

Huawei Pura70 Ultra:

16GB + 512GB priced at 9999 yuan

16GB + 1TB priced at 10999 yuan

Compared with Huawei Mate 60 Pro + and iPhone 15 Pro Max, the configuration and functions of Huawei Pura70 Ultra are remarkable, and the hot sale of Mate 60 series last year also proved Huawei’s appeal in the mobile phone market.

Tianfeng Securities analyst Guo Mingping previously predicted that P70 series (Pura70 series) 2024 shipments are expected to achieve significant growth, year-on-year growth may be as high as 230%, reaching 13 million – 15 million.

If the Pura70 series is selling as well as the Mate 60 series, then the first thing it may face is the production capacity problem. Last year, the Mate 60 series was out of stock for a long time after its launch, and its production capacity was long unable to meet market demand. Now that the Pura70 series arrives, Huawei needs to solve this problem first.

A Huawei store salesperson told PConline that the stock of the Pura 70 series is two to three times that of the Mate 60 series, but it is expected that the supply will still be in short supply.

PConline found that as of press time, all four versions of the Pura 70 series have been sold out.

Before the Pura 70 series arrived, the "Big Brother" Mate 60 had already paved the way for it.

Market research firm Counter Puraoint forecasts that in 2024, the global mid-to-low-end mobile phone market of $150-249 (about 1084-1800 yuan) is expected to grow by 11%, while the high-end smartphone market of $600-799 (about 4337 yuan-5776 yuan) will grow by 17%.

Due to limited chips and independent glory, Huawei has been absent in the low-end market for a long time in the past few years. At present, there are only the Enjoy series and the Nova series, but the sales volume is not high. The Nova 12 with the highest number of comments in Huawei’s official mall is also less than 8,000.

Therefore, the high-end market with higher prices has become Huawei’s main battlefield. At present, Huawei’s high-end product lines are mainly Pura70 series, Mate 60 series, folding screen mobile phone Pocket series, Mate Xs series and Mate X5 series. Among them, the best-selling Mate 60 Pro has more than 150,000 comments in Huawei’s official mall.

According to CounterPuraoint Research, in the fourth quarter of 2023, Huawei’s sales volume in China’s smartphone market increased by 71.1%, and its market share increased from 9.5% in the same period last year to 15.2%. The ranking rose from sixth to third.

According to "Wall Street News", as of March 1, the total sales of Huawei Mate 60 series and Mate X5 have exceeded 10 million units. The BCI report also shows that in the fourth quarter of 2023, Huawei’s sales of smartphones over 10,000 yuan in China accounted for 40%.

Previously, Huawei’s peak in the high-end mobile phone market (priced at ≥ $600) was in the first half of 2020. At that time, Huawei surpassed Apple’s 41% market share with 44%, becoming the first in China’s high-end market. Now, with the Mate 60 series selling well and the Pura 70 series on the market, Huawei is making a big comeback. Whether it can overtake Apple and regain its former No. 1 will be a key battle.

In the folding screen market, Huawei is also making great progress. According to the latest report from research firm DSCC, Huawei’s folding screen mobile phone market is expected to grow by 105% year-on-year in the first quarter of this year, and its market share will surpass Samsung for the first time, ranking first in the folding screen mobile phone market.

For today’s Huawei, the main significance of the high-end market is that, although shipments are not as good as the low-end market, a higher average price can greatly enhance Huawei’s profitability and contribute more profits.

According to Huawei’s financial report, in 2023, Huawei achieved global sales revenue of 704.20 billion yuan, an increase of 9.64% year-on-year, of which the end point business achieved sales revenue of 251.50 billion yuan, an increase of 17.3% year-on-year.

It is worth mentioning that the explosion of the Mate 60 series last year also led to the high sales of Huawei Hongmeng Zhixing’s Wenjie M7, and the IPO time between the two was only half a month apart. Now, Wenjie’s new M7 has sold more than 170,000 units in 9 months, with an average monthly sales volume of nearly 20,000 units. But during the same period, the cumulative sales of the brother model Wenjie M5 were only 13,000 units, less than 1/10 of the former.

With the launch of the Pura 70 series, Huawei also seemed to be interested in replicating the strategy of using mobile phones to drive cars. A few days later, on April 23, the new M5 would be released. If it could make certain adjustments in configuration upgrades and prices like the new M7, it would not be impossible to replicate the success of the former.

Huawei mobile phones are back on track, and the direct impact is that the Hongmeng system has more user support.

The Mate 60 went on sale in August last year, and then in early September, Huawei announced the full launch of Hongmeng’s native applications. At this point, Hongmeng began to truly get rid of the "shell" doubts caused by compatibility with Android and move towards "pure blood" Hongmeng.

At present, Huawei has announced that the "Huawei Developer Conference 2024" will be held in June this year, and the HarmonyOS Galaxy Edition will also start the developer beta plan in June, and the commercial version will be released in the fourth quarter.

Previously, Yu Chengdong had said bluntly, "2024 is a crucial year for the original Hongmeng. We must accelerate the development of various Hongmeng native applications and focus on winning the two most difficult battles of technology base and three-party ecology.

It is reported that as of the end of March this year, more than 4,000 applications have joined Hongmeng Ecosystem, covering various fields such as lifestyle e-commerce, travel, finance, social media, information, productivity tools, audio-visual entertainment, and games.

However, this number is still quite different from Android and iOS. According to the data of the national APP technology testing platform, as of the end of May 2023, the number of active APPs in our country’s domestic market has reached 2.61 million. Huawei Hongmeng mobile phone sales are rising, the number of users continues to expand, and the richness of users’ software ecology is also rising. Some niche software still needs more time to adapt.

"A tree cannot make a forest", and Hongmeng ecology needs more Hongmeng mobile phones to develop and grow. Only with more and more users can Hongmeng ecology form a positive cycle and attract more developers to develop Hongmeng applications. Although the Mate 60 series is a hit and the Pura 70 series is quite competitive, the number of users of high-end mobile phones is not as good as that of the low-end market.

But as mentioned above, Huawei’s low-end brand enjoy series and nova series have performed significantly worse than the other two high-end brands in the market in the past two years. Huawei’s mobile phone shipment target in 2024 is 60 million – 70 million units, which is still nearly 4 times behind the 240 million units at the peak in 2019.

Therefore, while maintaining its high-end market position, Huawei may need to consider launching more competitive mid-range and low-end mobile phones, and continue to expand the installed base and user base of the Hongmeng system.

Overall, if the Mate 60 is the prelude to Huawei’s return to the mobile phone market, then the Pura70 is a sign of the full flowering of the software ecosystem after the normalization of Huawei’s supply chain.

Group photo before leaving.

　　At 5 o’clock this morning, online celebrity pandas "Achievement" and "Shuang Hao" in Hangzhou set off from Hangzhou Zoo and flew back to their hometown — — Chengdu research base of giant panda. In the past three years, the panda brothers have brought a lot of joy and emotion to Hangzhou citizens, especially children. Among them, brother "Achievement" was seriously ill last year and treated for a long time, which attracted attention from all walks of life.

　　Now, the adult brothers have completed their "mission" in Hangzhou and will return to Chengdu for breeding. How were the panda brothers on their last day in Hangzhou? A reporter from qianjiang evening news visited them.

　　"Double Good" has become very sensitive.

　　Do giant pandas also have feelings of parting?

　　"Brother ‘ Achievement ’ Still lively and active, but my brother ‘ Double good ’ Become very sensitive, not as careless as usual. " Zhu Ailing, a nurse who has been with them for three years, told reporters that in the past few days, when there are more people in the Panda Pavilion and there are noisy voices, "Shuang Hao" will hide nervously. "In the morning, it took a long time to get it from the outfield to the inner exhibition hall. It seems a little scared and can feel that it is leaving."

　　In September 2016, two-year-old "Achievement" and "Shuang Hao" moved from Chengdu to Hangzhou Zoo. Since then, Zhu Ailing has been with them and is responsible for taking care of their food, clothing and daily life.

　　From the strangeness at first, to later, as soon as Zhu Ailing walked into the outfield of the Panda Pavilion or made a speech, "Achievement" and "Double Good" would follow the familiar sounds and smells and get close to Zhu Ailing. The affection between them is really extraordinary. "Sometimes, they are still eating bamboo leaves. When they hear my speech, they even ignore the food and turn their heads and come towards me."

　　For "achievement" and "double good", Zhu Ailing can always tell at a glance, "‘ Achievement ’ With a pair of big ears, the distance between them is close, just like Mickey Mouse’s ears. ‘ Double good ’ The ears are small and the distance between them is far. "

　　For three years, from two to five years old, from children to adults, Zhu Ailing witnessed the panda brothers growing up bit by bit. "The two little guys are getting stronger and stronger, and now ‘ Double good ’ There are more than 120 kilograms, ‘ Achievement ’ There are also more than 110 kilograms. "

　　The nurse specially took a group photo.

　　May we recognize each other when we meet again in the future.

　　"I can’t bear to leave them, but when children grow up, they will definitely go far away. When they grow up, they will also go back to their hometown to undertake more tasks, complete breeding and contribute to breeding." Just like a mother watching her child go away, 33-year-old Zhu Ailing is full of sadness and a little worried, "especially ‘ Achievement ’ In February last year, it had a serious illness. Although it recovered, the journey will be more rushing. "

　　In order to ensure the panda brothers’ smooth trip back to their hometown, Zhu Ailing began to make various training preparations with "achievements" and "double good" on October 5.

　　Today, the panda brothers will sit in two transport cages (equivalent to special seats tailored for them), and the car will be taken to the airport, then enter the cargo hold of the plane and fly to Chengdu. At the airport, they will also enjoy a VIP treatment — — Have the privilege of getting on the plane first.

　　"Three years ago, they came to Hangzhou in these two transport cages, but it is very strange to them now." Zhu Ailing said that when the transport cage was first put into the Panda Pavilion, the "achievements" that had always been lively and cheerful were quickly accepted, but the timid "double good" was full of resistance and always stayed away from the cage, even if it was useless to seduce with food. It was not until the day before yesterday that "Shuang Hao" began to get familiar with the transport cage. In the sound of Zhu Ailing’s call and the smell of food, she would slowly approach the cage and take the initiative to walk in.

　　"Success" and "Double Good" like bamboo shoots, apples and wowotou best. However, yesterday, Zhu Ailing deliberately reduced the amount of three meals for the two brothers, because "controlling diet can help them string cages more smoothly tomorrow."

　　"I hope that they will arrive at their hometown safely, and I hope that they will be healthy and happy in the future." Zhu Ailing specially asked her colleagues to take a group photo with "Achievement" and "Double Good". She said that if there is an opportunity in the future, she also wants to go to Chengdu to visit them who are married and have children. "I hope that at that time, we can recognize each other."

　　Panda Pavilion will be upgraded.

　　Let’s wait for the new panda.

　　Taken together, "Achievement" and "Shuang Hao" are the fifth owners of the Panda Pavilion in Hangzhou Zoo, and they will also become the last owners of the Panda Pavilion at present.

　　After sending away "Achievement" and "Double Good", Hangzhou Zoo will upgrade the old Panda Pavilion, expand the venue area, increase the indoor and outdoor rooms, and improve the facilities in breeding, visiting and safety. However, this also means that from today, we will not see the giant panda in the main city of Hangzhou.

　　"We will strive to complete the renovation of the venue as soon as possible. When the renovation is completed, there will be two new giant pandas." The relevant person in charge of Hangzhou Zoo said. (Reporter Rong Zhang correspondent Zou Mingyan)