Geely GKUI system is so hot, what’s so powerful about it？
GKUI, the Jike intelligent ecosystem released on March 15th, has recently become a hot topic of scientific and technological concern.
As I said in the previous article, in a simple way, the functions that GKUI can achieve at this stage are not much different from those of previous G-Netlink. It can even be said that it is not much different from the in-vehicle interconnection system promoted by many car companies. It is nothing more than a terminal to realize interconnection.
However, a simple understanding of Jike’s intelligent ecosystem will greatly "insult" the hard work of engineers.
According to Mo Ge’s understanding, the key words of GKUI system are: depth, openness, integration, strong experience and ecology.
The so-called depth means that the GUKI system does not simply transplant the Android system to the car.. This system is based on the in-depth development of Android system, similar to Huawei, Xiaomi’s EMUI and MIUI in the mobile phone industry. However, compared with the mobile phone system, the in-depth development of in-vehicle intelligent system is much more difficult. Because its control is not only as simple as facing the central control panel, but also involves many other hardware related to function and safety.
The so-called openness means that GKUI system is actually a platform.. At present, many smart car systems on the market can only be used by themselves, and the other is that the functions need to be independently developed, so it is very difficult to add new functions. GKUI, on the other hand, uses the attitude of development to jointly create new functions with head enterprises in various fields. Build a platform for the most professional people to do the most professional things, and show them in the form of an application mall.
For example, in navigation, GKUI system provides three kinds of maps: Gaode, Tencent and Baidu, which users can choose freely. In addition, the GID of GKUI is interoperable with the ID of JD.COM. Then, it is connected with the home products of Jingdong Intelligent, which can realize remote control on the car equipped with GKUI system.
The so-called convergence means that various applications are not simply moved from mobile phones to cars, but are developed professionally.. An application from the mobile phone to the car machine will have problems in compatibility, ease of use, controllability and so on. Therefore, it must be deeply integrated in order to make them be used by users in the car smoothly and use them very smoothly. In this respect, GKUI integrates with map providers and payment providers such as Himalayan FM and Gaode, develops and makes joint efforts to realize the smooth landing of various functions.
The last key word of GKUI, experience, refers to its all-round functional logic shaping around the user’s experience.With the most adaptive and familiar smartphone APP+ desktop mode, the simplest and easy-to-use presentation mode, and the more intelligent voice control associated with the vehicle driving situation reminder, all the functions in the vehicle system can be used by users with the most beautiful appearance and the easiest operation.
Based on the above four keywords, GKUI system is presented to us as beautiful, easy to use, rich in functions, strong in selectivity, and has the lasting vitality of upgrading and iteration at any time.
At present, many in-vehicle systems on the market are still in the initial stage of internetization, and the interconnection is limited to several functions, and the upgrade is troublesome or even impossible. However, GUKI system can be regarded as a truly future-oriented in-vehicle interconnection system, which can quickly enrich its functions and upgrade from system to application more quickly and conveniently.
GKUI system can do these things because of its strong technical ability, but Mo Ge thinks it is more important because of its strategic thinking.: create GKUI’s Yikatong technology, and build it with future-oriented goals, instead of just meeting the needs of current users. Doing so will bring higher costs in the early stage, but as long as it is done to the extreme, its future will be bright.
The last point is the ecology of GKUI. The so-called ecology refers to the organic combination of GKUI, application manufacturers and users: building a platform, application manufacturers provide applications, users use GKUI, and then through zero-distance communication with users, feedback the advantages and disadvantages of use, upgrade the platform, and communicate with application manufacturers to improve applications. In the end, an ecological closed loop is formed to achieve multi-win results. And users can get continuous iterative and upgraded services.
In my opinion, this is the biggest difference between GKUI system and other intelligent in-vehicle systems in the industry.
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Many people compare GKUI system with zebra system made in Arriga. Brother Mo thinks that the two have something in common and different characteristics.
What they have in common is that they are both doing strategic thinking for the future and building systems based on user needs.
The difference is that GKUI system is dominated by car companies, while Zebra system is dominated by Internet companies.Different leading factors lead to different directions in understanding users’ needs.. The former is more vertical: car companies deal with users all the year round and have a deeper understanding of the user needs of this scene; The latter is more extensive: Internet companies have a broader understanding of users’ needs, involving all aspects of food, clothing, housing and transportation.
Whether it is more vertical or wider, it has its own advantages. However, according to Mo Ge’s current feelings, the usage scenarios are limited, and time and space are limited. A more vertical understanding of user needs will have better prospects.
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Author: Wang Junting
Editor: only
This article is an original article for Yumo Auto, please indicate the source and author.
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