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　　Recently, it was announced that Dongfeng, the brand’s first flagship mid-range and high-end car, will be officially launched on July 10. When I first saw this news, I began to predict that from this July, there will be another weight competitor in the mid-range and high-end car market, and it is also a difficult guy to deal with.

　　As we all know, natural selection is survival of the fittest. This survival rule is not only applicable to the biological competition mechanism, but the automobile market is also facing cruel survival rules.

　　Looking back at the domestic auto market this year, especially in the field of mid-to-high-end car market, Korean, American, European and Japanese models are all seeking to stabilize or increase their market share: the new power Dongfeng Yueda and Beijing first grandly listed, and then jointly played a good brand that extends the warranty period of the whole car to 5 years/100,000 kilometers; Japanese cars, and although there are no updated models, but small changes or large-scale promotions make them in the sales of mid-to-high-end cars.

　　Among the European troika, the new Passat has been launched in April, and the new Maiteng and Dongfeng Peugeot 508 will be launched in July. Judging from the current media exposure, the same brothers, the new Passat and the new Maiteng, seem to be much more exposed, and there are many topics discussed about the brothers. However, with the release of the news that the Dongfeng Peugeot 508 will be listed on July 10, the author predicts that the 508 will become the next hot topic in automobiles.

　　Since it will become the next hot topic model, the author also dares to analyze the future market survival rules of Dongfeng Peugeot’s first flagship model, the 508, which is also known as one of the "European Troika".
　
　　Determining the design style of a car is particularly important in the market competition. Unlike the business style of the new Maiteng and the new Passat, the Dongfeng Peugeot 508 also incorporates a unique and novel design approach on top of the business style. The new lion logo and the fashionable front face that echo the letters of the "PEUGEOT" brand at the air inlet grille perfectly show the fashionable side; the smooth lines of the bump extend from the front to the parking space; the creative and dynamic tail light design is even more amazing. On April 20 this year, in the 2011 Aesthetic Car Design Award sponsored by the international famous car magazine "Famous Car", the Peugeot 508 won the honor of the most beautiful car award – medium and high-end car. In addition, it cannot be ignored that with 2815mm, the Dongfeng Peugeot 508 that surpasses the same will win the favor of more domestic consumers. Therefore, as one of the survival rules of Dongfeng Peugeot 508, whether the relatively conservative and moderate New Maiteng and New Passat will be affected, the market will reveal the answer.
　
　　In addition to the outstanding exterior design, the high-tech configuration in the car that rivals the C-class luxury car is even more refreshing. Like the Info-drive button of the I-Drive, the unique four-zone automatic air conditioning and color head-up display in the same class of models are worth looking forward to. And this also confirms the three themes of elegance, technology and future that the Peugeot 508 played at the Shanghai Auto Show this year.

　　Although there is no detailed configuration of the power yet, the author learned from the manufacturer’s news that the 508’s displacement level will use the mainstream displacement in the same level, and from the grapevine news that the car will also use a 6-speed manual integration. It seems that this step-by-step approach also fully reflects the determination of Dongfeng Peugeot 508 to establish itself in the mainstream position of mid-to-high-end cars.

　　In addition, in terms of brand marketing, the long-term accumulated experience of the Dongfeng Peugeot brand can also be ignored. From the introduction of the 307 to the successful determination of the mainstream brand status of Dongfeng Peugeot, there was the 408, the main model of the A + level, until the launch of the 508 this year. It can be seen that Dongfeng Peugeot has climbed to the high end step by step with the attitude of a successful person, and the continuous upgrading of products is also an essential part. The 508 is carrying such a strategic mission. It is reported that the 508 has accumulated more than 40,000 orders in Europe in the first quarter of this year, and has achieved remarkable results. "The 508 is the best interpretation of the unique selling point of Dongfeng Peugeot’s rigor and passion, and it is a product carrier that bears the brand value." In view of the words of Lei Xin, general manager of Dongfeng Peugeot,

　　2011 is destined to be the most intense year for the mid-to-high-end car market. Although domestic car sales were mostly in decline in the first quarter of this year due to the impact of the Japanese earthquake and various favorable national policies, as a segment with a relatively large profit share, the attractive cake in the mid-to-high-end car market has always been the focus of competition among major manufacturers. As a flashing "newcomer", will the 508’s survival rules make Dongfeng Peugeot continue to stand out like the 307? Let’s wait and see.

On Autohome’s Chongqing Premium Promotion Channel, a special promotion for models is currently underway. As a much-talked-about SUV, the BJ60 is very cost-effective in the Chongqing market. According to the latest information, consumers in Chongqing can enjoy a discount of up to 30,000 yuan, making the minimum starting price below 209,800 yuan. If you are interested in the Beijing BJ60, if you want to seize this price reduction opportunity, be sure to click the "Check the car price" button in the quotation form to get a more substantial car purchase discount. The opportunity is not to be missed, so act now!

The exterior design of the Beijing BJ60 shows the hard-edged off-road style. The front face adopts a family-style grille design, which is wide and has a sense of strength. The details of the air intake grille are exquisite, and the sharp headlight group creates a strong recognition. The overall body line is strong and powerful, showing the tenacity of the BJ series models, so that the driver can show confidence and calmness in any road conditions.

With its streamlined body design, the Beijing BJ60 shows the perfect blend of toughness and elegance. The body size is impressive, with a length of 5040mm, a width of 1955mm, and a height of 1925mm, and the wheelbase is 2820mm, making the body proportionally coordinated and spacious. The front and rear wheel tracks are 1620mm and 1640mm respectively, providing a solid foundation for the stability of the vehicle. The tire specification is 265/65 R18, which not only guarantees the driving performance, but also integrates the wheel rim design with a modern aesthetic, which complements the body style and adds a sense of movement and power.

The interior design of the Beijing BJ60 combines modern luxury with exquisite craftsmanship. The exquisite leather steering wheel provides an excellent grip, supports manual up and down + front and rear adjustment, and is convenient for the driver to control accurately. The central control area is eye-catching, equipped with a large 12.8-inch screen, with clear display effects and rich multimedia functions, including automatic speech recognition control system, which is convenient for the driver to operate. As for the seats, the imitation leather material is used to balance comfort and durability. The main seat supports front and rear adjustment, backrest adjustment, high and low adjustment (4 directions) and leg rest and waist support (4 directions), and is equipped with heating, ventilation and massage functions. The driver’s seat is also equipped with electric seat memory, providing passengers with a full range of comfort experience. The secondary seats also have multiple adjustment functions. The second row of seats supports backrest adjustment, while the rear seats support proportional reclining, providing passengers with a flexible spatial layout. The overall interior design pays attention to both practicality and detail, creating a riding environment that coexists with elegance and technology.

The Beijing BJ60 is powered by a 2.0T turbocharged engine with a maximum power of 120 kilowatts and a maximum torque of 400 Nm, providing 163 horsepower output. It is matched with an 8-speed automatic transmission, ensuring a smooth driving experience and efficient power transmission.

Summarizing the owner’s evaluation, the Beijing BJ60 won his favor with excellent cost performance, far exceeding his budget. Compared with models of the same class, such as the Wrangler, its classic design, high-quality configuration, luxury interior and strong power undoubtedly make it a great value. For owners who pursue practicality and comfort, this is undoubtedly a value-for-money car buying experience.

[Autohome Changzhou Discount Promotion Channel] Exciting good news! Models are undergoing a compelling promotion in Changzhou, bringing real benefits to consumers. At present, the maximum discount limit of Mercedes-Benz GLE is as high as 180,600 yuan, which makes the original minimum selling price of 519,300 yuan models now have the opportunity to start at a more competitive price. If you are interested in Mercedes-Benz GLE, don’t miss this once-in-a-lifetime car buying opportunity. To take advantage of this price reduction, just click the "Check Car Price" button below, let’s get more generous car buying discounts together.

As a representative of luxury medium and large SUVs, the exterior design of the Mercedes-Benz GLE fully reflects the elegance and power of the Mercedes-Benz brand. The front face is designed with a family-style classic design, and the iconic star emblem grille is like a starry spot, highlighting the noble pedigree of Mercedes-Benz. The smooth body design shows strength and movement, and the combination of a tough waistline and a full rear makes the overall style both luxurious and sporty. Large-sized wheels and exquisite chrome decoration all reflect the exquisite craftsmanship and extraordinary taste of the GLE.

With its elegant and dynamic side lines, the Mercedes-Benz GLE presents a refined luxury temperament. The body size is 4927mm x 2018mm x 1797mm, and the wheelbase reaches 2995mm. This body ratio not only guarantees the spacious interior space, but also gives the body a solid visual effect. With a front wheelbase of 1679mm and a rear wheelbase of 1728mm, this balanced wheelbase distribution improves driving stability and handling. Remarkably, it is equipped with 275/55 R19-size tires, which are very dynamic with tires and rims. Whether on city streets or on suburban roads, it shows exceptional driving performance and aesthetic experience.

The interior design of the Mercedes-Benz GLE is known for its luxury and technological sense, using exquisite leather materials to create a distinguished atmosphere for the driver. The steering wheel is wrapped in leather, which not only feels comfortable, but also has manual up and down and front and rear adjustment functions, which is convenient for the driver to personalize. The center console is equipped with a 12.3-inch high definition touch screen, integrated multimedia system, navigation and phone functions, providing a convenient control experience for the driver. In terms of seats, whether it is the main driver or the co-pilot, it supports front and rear, backrest, high and low multi-directional adjustment, and is equipped with heating and ventilation functions to ensure the comfort of passengers. In addition, the car is also equipped with Type-C interfaces, including front and rear rows, as well as wireless charging functions of mobile phones, to meet the needs of passengers’ electronic devices. The seat is made of imitation leather, and the details reflect Mercedes-Benz’s pursuit of quality.

The Mercedes-Benz GLE is equipped with a powerful 2.0T engine with a maximum power of 190 kW and an output of 258 horsepower. The torque performance of this engine is also excellent, bringing 400 Nm of torque to the vehicle. With a 9-speed automatic transmission, the Mercedes-Benz GLE can provide smooth power transmission and excellent performance during driving.

Summarizing the views of Autohome owners, the exterior design of the Mercedes-Benz GLE not only highlights its calm and atmospheric style, but also is as stable and powerful as an elephant, exuding irreplaceable elegance and solemnity. The owner is full of praise for the iconic front of the car, believing that its large logo and the surrounding small three-pronged logo together create a unique visual charm, which has become a powerful symbol of the owner’s identity and status in business occasions and daily driving. It can be said that the Mercedes-Benz GLE has won deep trust and praise from owners with its excellent design and strong aura.

After entering the new energy era, people’s requirements for SUVs are getting higher and higher, and the budget is 20-300,000 also want to get a "bucket" car, but it is difficult to actually want a product without shortcomings. But just let us see the new idea. On September 22, Changan Qiyuan E07 officially opened the pre-sale. The pre-sale price is: 24.99-31 9,900 yuan. The new car is the first "digital intelligence new car" based on the SDA architecture. The product has enough personality and provides range extension and pure electric power options. So is it worth choosing?

The body design of the Changan Qiyuan E07 is innovative enough to position a medium and large SUV, but the overall loading attributes are taken into account. The front of the car looks calm enough, and there is a lot of futuristic in the details, including the closed grille, wheels, etc. all present a good sense of technology.

In terms of size, Changan Qiyuan E07 is more than 5 meters long, with a wheelbase of 3120 mm and a larger size, which further enhances the performance of the interior space. It is worth noting that the biggest feature of the new car is that it has a huge storage space that can be completely closed. It looks like the back of a pickup truck, but it is actually an openable trunk, and the opening method is electrically opened like the sunroof, coupled with a smooth shape, which is quite a coupe SUV style. After opening, the vehicle also presents a pickup truck shape, so it is no exaggeration to say that Changan Qiyuan E07 will be the most capable SUV in the 300,000.

The interior design of Changan Qiyuan E07 is relatively simple, and it is a familiar new energy style. It eliminates the traditional physical instrument screen and a large number of physical buttons. Most of them can be operated by voice, including a folding screen hidden above the passenger’s head, which enhances the entertainment properties.

In addition, the Changan Qiyuan E07 also has a good level of intelligent driving. The new car will be equipped with the high-end intelligent driving assistance system independently developed by Changan Automobile. It comes standard with 11 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, and 2 lidars. It is also equipped with the NVIDIA Orin-X chip, with a computing power of 254Tops, which also makes the vehicle capable of lane maintenance assistance, line alignment assistance, lane centering, automatic parking, valet parking, and high-speed navigation. All aspects of performance are on par with new forces, and it will also have stronger OTA capabilities in the future.

In terms of power, the Changan Qiyuan E07 pure electric version is available in two-wheel drive and four-wheel drive models. The two-wheel drive models provide two motors with a maximum power of 165kW and 252kW respectively. The total power of the four-wheel drive model is 440kW, which is powerful enough. At the same time, the extended range version will have two versions of single motor and dual motor. It is equipped with a 1.5T engine as a range extender. The maximum power of the engine is 105kW. The peak power of the single motor is 231kW, which can have a pure electric cruising range of 200km. It is worth noting that the new car also has strong off-road capability, air suspension + CDC system, and a wading depth of 600mm, which can greatly improve the vehicle’s passability. The multi-scene attributes of the product can also be more comprehensive.

Overall, the Changan Qiyuan E07 has a unique shape and versatile products. It is a rare personalized product in the domestic market. And the new car has a large space and strong technology for user requests. At the same time, it also provides a comprehensive use of multiple scenarios, including the trunk that can switch between SUV and pickup truck. It is not only novel in design, but also has strong practicality. Users can use it when camping, pulling goods and moving, which will become a place to attract young people. What is important is that in the current homogeneous new energy SUV market, such an SUV can be seen, which can boost the demand points of more consumers. The excellent loading capacity will be recognized by more families who like to travel. Therefore, the future sales of Changan Qiyuan E07 are still very promising.

Audi is no stranger to many people in China. As a luxury car brand, it has a huge market base. It is a very hot-selling model under Audi. Recently, the editor has obtained a spy photo of the new Audi Q5 plug-in hybrid version. Let’s take a look. From the spy photo, the front face is still designed with a family-style hexagonal air intake grille, and the interior is a honeycomb structure. The internal structure looks more compact than the current model. The headlights on both sides look very slender and sharp. The side looks very smooth, and the design under the door is more concave, which looks very personalized. The silver trim around the window makes the side structure look more distinct. The lower part adopts the whirlwind wheel hub shape, which shows more sporty temperament. The taillights adopt a through-type design and are all blackened to show the sporty atmosphere of the car vividly.

Recently, SAIC General Motors Cadillac brand announced the launch of a new American-style SUV Cadillac XT5 optimized product line, and added a luxury four-wheel drive (hummingbird version) model, with body colors including crystal gray, diamond white, bright black, Dai blue, satin silver, and Moran brown.

On the basis of the rich configuration of the original luxury model, the luxury four-wheel drive (Hummingbird version) is equipped with Cadillac Hummingbird chassis technology including Hummingbird four-wheel drive and Hummingbird suspension, which further enhances the sense of comfort and technology. It is reported that the Hummingbird chassis technology carried in the new car can calmly handle various complex road conditions and bring a smooth and comfortable driving experience. Named after the hummingbird with superb flying skills, it shows Cadillac’s confidence and confidence in super chassis technology. The Hummingbird four-wheel drive system responds hundreds of times per second, enabling intelligent real-time distribution of 0-100% rear axle left and right wheel torque on demand, resulting in more accurate and efficient power control; the unique Hummingbird suspension scans the road up to 500 times per second, adjusting the wheel damping force in real time according to the wheel vibration monitoring status, providing the vehicle with stronger grip, inhibiting roll, and bringing users a more comfortable and luxurious driving experience.

It is reported that the luxury four-wheel drive (Hummingbird version) will arrive at the national Cadillac authorized dealer exhibition hall one after another. Now buy the Cadillac XT5 model, you can enjoy a variety of financial solutions such as 0 down payment, 0 interest rate, ultra-low monthly payment, and enjoy a value-added insurance service package worth 25,000 yuan for 888 yuan. Replacement users can also enjoy a replacement subsidy worth 10,000 yuan or 50,000 member points; before the end of the year, you can enjoy a purchase tax subsidy of up to 15,000 yuan.

"China Quality News" [Information Express]

Forfeited more than 60 million yuan and ordered to rectify

After nearly ten days of in-depth investigation, the much-watched Three Sheep live streaming incident ushered in the first phase of the official investigation.

On the evening of September 26, the Hefei City Joint Investigation Team officially issued a notice on the existence of problems in the live broadcast of the Three Sheep Company.

The notice pointed out that according to the "Administrative Punishment Law", "Anti-Unfair Competition Law" and other relevant laws and regulations, it is planned to take severe measures against the three sheep company, confiscate its illegal income and fine a total of 68.9491 million yuan.

At the same time, in response to the many problems exposed in the live broadcast, the three sheep company was ordered to immediately suspend its business activities and set a deadline for comprehensive rectification to assume its due legal responsibilities.

In order to ensure the comprehensiveness and impartiality of the investigation, the Hefei joint investigation team not only conducted a detailed review of the operation of the Three Sheep Company, but also conducted an in-depth analysis of the four most controversial points of public concern.

Among them, "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Roll" were identified as false propaganda, the former’s so-called high-end brand perception is not in line with reality, the latter will be prepared meat as the original cut meat sales.

In addition, the issue of the raw materials of "Royal Huiyuan Plum Vegetable Pork" has also been clarified, confirming that its raw materials are pork belly.

Regarding the "Year of the Rabbit Zodiac Moutai Wine", Three Sheep Company only provides live broadcast promotion services and does not directly involve product quality issues.

In response to the problem that some consumers reported that the shipped goods did not match the genuine products, the investigation team said that since the delivery location was in a foreign market, the relevant clues had been transferred to the relevant departments of the shipper’s location for further verification and processing in accordance with the principle of geographical jurisdiction.

Source: Hefei Market Supervision

Faced with the investigation results, Three Sheep Network promptly responded by issuing a statement apologizing to consumers and promising to fully accept the handling opinions and punishment results of the joint investigation team, and actively assume legal responsibility.

The company stated that it will comprehensively carry out internal rectification work in accordance with the "Law of the People’s Republic of China on the Protection of Consumer Rights and Interests" and the "Code of Conduct for Network live streaming hosting" to ensure that business is operated in accordance with the law and effectively safeguard the legitimate rights and interests of consumers.

Source: Three Sheep Network

At the same time, the Douyin platform also released an announcement saying that since September 21, the account of Three Sheep has been suspended and will continue to monitor its rectification process to ensure that consumers’ after-sales compensation issues are properly addressed.

Source: Douyin Blackboard News

In addition, the results of the investigation into the recording incident of Lu Wenqing, the co-founder of Three Sheep, were also released yesterday.

Hefei police confirmed that the audio recordings transmitted online were forged by the alleged offender Wang Moumou using AI tools, and took criminal coercive measures against Wang Moumou according to law.

Shenzhen Ruiyu Technology Co., Ltd., as a technology provider, also issued a statement saying that it will strengthen the security control measures for user identity authentication and audio generation to prevent similar incidents from happening again.

Source: Three Sheep Network

So far, the Three Sheep incident has come to an end, but the warnings and reflections left to the industry are far from over.

The ins and outs of the Three Sheep Incident

As soon as the official announcement came out, the Three Sheep incident quickly swept through mainstream online platforms such as Weibo, Baidu, Douyin, and Kuaishou, becoming the focus of public opinion.

The fermentation of this series of events not only revealed the chaos in the live streaming industry, but also triggered profound thinking among the public about consumer rights protection, corporate responsibility, and the online public opinion environment.

The origin of the story can be traced back to August 22. A live broadcast of hairy crabs in Brother Yang’s live stream laid the groundwork for subsequent disputes.

On August 31, Simba was blocked in the live broadcast due to Mrs. Crab’s hairy crab order, pointed directly at the three sheep and questioned their after-sales and responsibility, and the contradiction between the two sides began to emerge.

Source: Simba Live Room

Then, under the influence of alcohol, Lu Wenqing, the chairperson of Three Sheep, lost control of Simba in the live broadcast on September 1. His words were intense, which not only failed to calm the situation, but further exacerbated the contradiction between the two sides.

On September 2, Simba went LIVE again and directly exposed the counterfeiting problem of the three sheep, including the quality problems of plum vegetable pork, Moutai wine and other products pointed out in the notice, as well as the three no hair dryers and inferior kitchen knives.

In addition, Simba pointed the finger at Lu Wenqing’s personal history, such as being arrested for swiping orders, etc. For a while, public opinion was in an uproar.

Although Lu responded that swiping was a mistake when he was young and denied being related to the female live streaming host Mo Mo incident, it has been difficult to restore his image.

In the face of surging public pressure, Brother Yang appeared in the live stream on September 7, responding to counterfeiting and after-sales problems with tears, and promised to be responsible to the end.

Picture source: Brother Xiao Yang live stream

However, this move did not win the sympathy of netizens, but rather aroused more doubts.

Professional anti-counterfeiter Wang Hai’s successive revelations have made the situation of the three sheep even worse. The "Douxiaoyi" children’s shoes, "Fresh and Yuanyu" beef rolls and other products have been exposed to quality problems one after another, and the amount of fines and compensation is staggering.

Source: Weibo

On the eve of the Mid-Autumn Festival, the "Hong Kong Meicheng Mooncake" promoted by Brother Yang and the live streaming host of Three Sheep was exposed as a "Hong Kong brand specializing in high-end mooncakes", but there were no stores in Hong Kong, which aroused doubts from netizens about the suspected false propaganda of Three Sheep.

The situation became more and more serious. In order to control the situation, the official also began to leave the scene. On September 17, the Hefei High-tech Zone Market Supervision Administration officially launched an investigation.

Source: Hefei Gaoxin official account

Subsequently, the accounts of Three Sheep were suspended one after another. But after only one day, they began to rebroadcast one after another. However, they were violently abused by netizens, and the live broadcast was forced to close comments.

At the same time, the fire of the three sheep was getting bigger and bigger, and the internal personnel were also implicated. Lu Wenqing’s recording incident, the rumors of the seventh boss, and the voice of Sister Yang’s rights protection, etc., a series of gossip and scandals were intertwined, making the incident even more confusing.

And Li Xiaona’s revelation has exposed the internal management problems of Three Sheep, claiming that she was instigated by the company to falsely confront the investigation, which has aroused deep public concern about the norms and supervision of the live streaming industry.

After the announcement, Li Xiaona spoke out again, saying that as a new live streaming host, she has limited understanding of the product, and the live broadcast content is based on the company’s information, and stressed that what she said is true, intended to reveal the truth in order to protect herself.

Her words undoubtedly added more dimension to this complex incident.

So far, the Three Sheep incident has become more than just a crisis public relations issue for a single enterprise. It is more like a mirror, reflecting the various drawbacks and challenges of the live streaming industry.

How to safeguard the rights and interests of consumers, maintain industry norms, and build a healthy online public opinion environment while pursuing commercial interests has become an urgent social issue to be solved.

Can Brother Yang regain his glory?

As the dust settled on the two official investigation announcements, the Three Sheep Group seemed to have ushered in a ray of dawn, casting a calm for the rumors and controversies that had spread before.

In particular, the conclusion of the recording door incident gently pulled Lu Wenqing back from the trend of public opinion.

This series of actions undoubtedly helped the Three Sheep ease the image crisis to a certain extent, and the suspension of broadcasting for rectification provided a valuable buffer period to appease public emotions.

However, it cannot be ignored that the Three Sheep Group’s statement did not win the public’s understanding and acceptance as expected, but instead aroused a new wave of dissatisfaction and skepticism.

The core problem is that this statement did not give any clear response to the compensation matters that consumers are most concerned about, which undoubtedly touched the sensitive nerves of the public.

However, other media have consulted the Douyin customer service of Three Sheep Company, and consumers who respond to moon cakes and beef rolls can private message customer service, provide the purchase order number and order screenshots, and will refund one to three for consumers after verification.

In addition, some netizens pointed out that, despite the seemingly large amount of fines, for a company of the size of Three Sheep, it is just a drop in the bucket, and a successful live broadcast can easily make up for it.

For example, the product of "Meicheng Mooncake Gift Box", in the live stream of Brother Yang, the sales easily broke through the 50 million yuan mark.

The public data of the People’s Government of Yaohai District, Hefei City is even more staggering. The output value and income of Three Sheep Network Technology Co., Ltd. in the field of live streaming have risen year after year, and the amount of tax has also risen.

In this context, the current fines and controversies seem even more trivial.

Therefore, it is still unknown whether Brother Yang and the three sheep can take this breathing opportunity to achieve a true comeback.

After all, consumer trust, the most valuable asset in the live streaming industry, is now almost exhausted on the Sanguoyang Group’s side.

As the old saying goes: "Water can carry a boat, but it can also capsize it." A company that loses trust is like a ship that has lost its direction, and the road ahead is vast.

For Three Sheep and Brother Yang, the top priority is to reflect deeply and actively rectify. This includes but is not limited to strengthening internal management to ensure compliance and transparency in every link; improving product quality and restoring consumer confidence in the brand; optimizing Client Server, especially to properly solve the problem of after-sales compensation, and take practical actions to restore consumer trust.

But to be honest, this period of suspension and rectification is a good opportunity for Brother Yang, a precious period of reflection and adjustment.

He should be deeply aware that the era of "recklessness" is gone forever, and only by being honest can we gain a foothold in the highly competitive live streaming industry.

He should think carefully about how to rebuild the trust bridge with consumers, how to plan the future development path, and ensure that every step is taken steadily and solidly.

Only in this way can the Three Sheep Group be reborn in the face of adversity and win the recognition and respect of the market again.

Author | Wu Xin

Forfeited more than 60 million yuan and ordered to rectify

After nearly ten days of in-depth investigation, the much-watched Three Sheep live streaming incident ushered in the first phase of the official investigation.

On the evening of September 26, the Hefei City Joint Investigation Team officially issued a notice on the existence of problems in the live broadcast of the Three Sheep Company.

The notice pointed out that according to the "Administrative Punishment Law", "Anti-Unfair Competition Law" and other relevant laws and regulations, it is planned to take severe measures against the three sheep company, confiscate its illegal income and fine a total of 68.9491 million yuan.

At the same time, in response to the many problems exposed in the live broadcast, the three sheep company was ordered to immediately suspend its business activities and set a deadline for comprehensive rectification to assume its due legal responsibilities.

In order to ensure the comprehensiveness and impartiality of the investigation, the Hefei joint investigation team not only conducted a detailed review of the operation of the Three Sheep Company, but also conducted an in-depth analysis of the four most controversial points of public concern.

Among them, "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Roll" were identified as false propaganda, the former’s so-called high-end brand perception is not in line with reality, the latter will be prepared meat as the original cut meat sales.

In addition, the issue of the raw materials of "Royal Huiyuan Plum Vegetable Pork" has also been clarified, confirming that its raw materials are pork belly.

Regarding the "Year of the Rabbit Zodiac Moutai Wine", Three Sheep Company only provides live broadcast promotion services and does not directly involve product quality issues.

In response to the problem that some consumers reported that the shipped goods did not match the genuine products, the investigation team said that since the delivery location was in a foreign market, the relevant clues had been transferred to the relevant departments of the shipper’s location for further verification and processing in accordance with the principle of geographical jurisdiction.

Source: Hefei Market Supervision

Faced with the investigation results, Three Sheep Network promptly responded by issuing a statement apologizing to consumers and promising to fully accept the handling opinions and punishment results of the joint investigation team, and actively assume legal responsibility.

The company stated that it will comprehensively carry out internal rectification work in accordance with the "Law of the People’s Republic of China on the Protection of Consumer Rights and Interests" and the "Code of Conduct for Network live streaming hosting" to ensure that business is operated in accordance with the law and effectively safeguard the legitimate rights and interests of consumers.

Source: Three Sheep Network

At the same time, the Douyin platform also released an announcement saying that since September 21, the account of Three Sheep has been suspended and will continue to monitor its rectification process to ensure that consumers’ after-sales compensation issues are properly addressed.

Source: Douyin Blackboard News

In addition, the results of the investigation into the recording incident of Lu Wenqing, the co-founder of Three Sheep, were also released yesterday.

Hefei police confirmed that the audio recordings transmitted online were forged by the alleged offender Wang Moumou using AI tools, and took criminal coercive measures against Wang Moumou according to law.

Shenzhen Ruiyu Technology Co., Ltd., as a technology provider, also issued a statement saying that it will strengthen the security control measures for user identity authentication and audio generation to prevent similar incidents from happening again.

Source: Three Sheep Network

So far, the Three Sheep incident has come to an end, but the warnings and reflections left to the industry are far from over.

The ins and outs of the Three Sheep Incident

As soon as the official announcement came out, the Three Sheep incident quickly swept through mainstream online platforms such as Weibo, Baidu, Douyin, and Kuaishou, becoming the focus of public opinion.

The fermentation of this series of events not only revealed the chaos in the live streaming industry, but also triggered profound thinking among the public about consumer rights protection, corporate responsibility, and the online public opinion environment.

The origin of the story can be traced back to August 22. A live broadcast of hairy crabs in Brother Yang’s live stream laid the groundwork for subsequent disputes.

On August 31, Simba was blocked in the live broadcast due to Mrs. Crab’s hairy crab order, pointed directly at the three sheep and questioned their after-sales and responsibility, and the contradiction between the two sides began to emerge.

Source: Simba Live Room

Then, under the influence of alcohol, Lu Wenqing, the chairperson of Three Sheep, lost control of Simba in the live broadcast on September 1. His words were intense, which not only failed to calm the situation, but further exacerbated the contradiction between the two sides.

On September 2, Simba went LIVE again and directly exposed the counterfeiting problem of the three sheep, including the quality problems of plum vegetable pork, Moutai wine and other products pointed out in the notice, as well as the three no hair dryers and inferior kitchen knives.

In addition, Simba pointed the finger at Lu Wenqing’s personal history, such as being arrested for swiping orders, etc. For a while, public opinion was in an uproar.

Although Lu responded that swiping was a mistake when he was young and denied being related to the female live streaming host Mo Mo incident, it has been difficult to restore his image.

In the face of surging public pressure, Brother Yang appeared in the live stream on September 7, responding to counterfeiting and after-sales problems with tears, and promised to be responsible to the end.

Picture source: Brother Xiao Yang live stream

However, this move did not win the sympathy of netizens, but rather aroused more doubts.

Professional anti-counterfeiter Wang Hai’s successive revelations have made the situation of the three sheep even worse. The "Douxiaoyi" children’s shoes, "Fresh and Yuanyu" beef rolls and other products have been exposed to quality problems one after another, and the amount of fines and compensation is staggering.

Source: Weibo

On the eve of the Mid-Autumn Festival, the "Hong Kong Meicheng Mooncake" promoted by Brother Yang and the live streaming host of Three Sheep was exposed as a "Hong Kong brand specializing in high-end mooncakes", but there were no stores in Hong Kong, which aroused doubts from netizens about the suspected false propaganda of Three Sheep.

The situation became more and more serious. In order to control the situation, the official also began to leave the scene. On September 17, the Hefei High-tech Zone Market Supervision Administration officially launched an investigation.

Source: Hefei Gaoxin official account

Subsequently, the accounts of Three Sheep were suspended one after another. But after only one day, they began to rebroadcast one after another. However, they were violently abused by netizens, and the live broadcast was forced to close comments.

At the same time, the fire of the three sheep was getting bigger and bigger, and the internal personnel were also implicated. Lu Wenqing’s recording incident, the rumors of the seventh boss, and the voice of Sister Yang’s rights protection, etc., a series of gossip and scandals were intertwined, making the incident even more confusing.

And Li Xiaona’s revelation has exposed the internal management problems of Three Sheep, claiming that she was instigated by the company to falsely confront the investigation, which has aroused deep public concern about the norms and supervision of the live streaming industry.

After the announcement, Li Xiaona spoke out again, saying that as a new live streaming host, she has limited understanding of the product, and the live broadcast content is based on the company’s information, and stressed that what she said is true, intended to reveal the truth in order to protect herself.

Her words undoubtedly added more dimension to this complex incident.

So far, the Three Sheep incident has become more than just a crisis public relations issue for a single enterprise. It is more like a mirror, reflecting the various drawbacks and challenges of the live streaming industry.

How to safeguard the rights and interests of consumers, maintain industry norms, and build a healthy online public opinion environment while pursuing commercial interests has become an urgent social issue to be solved.

Can Brother Yang regain his glory?

As the dust settled on the two official investigation announcements, the Three Sheep Group seemed to have ushered in a ray of dawn, casting a calm for the rumors and controversies that had spread before.

In particular, the conclusion of the recording door incident gently pulled Lu Wenqing back from the trend of public opinion.

This series of actions undoubtedly helped the Three Sheep ease the image crisis to a certain extent, and the suspension of broadcasting for rectification provided a valuable buffer period to appease public emotions.

However, it cannot be ignored that the Three Sheep Group’s statement did not win the public’s understanding and acceptance as expected, but instead aroused a new wave of dissatisfaction and skepticism.

The core problem is that this statement did not give any clear response to the compensation matters that consumers are most concerned about, which undoubtedly touched the sensitive nerves of the public.

However, other media have consulted the Douyin customer service of Three Sheep Company, and consumers who respond to moon cakes and beef rolls can private message customer service, provide the purchase order number and order screenshots, and will refund one to three for consumers after verification.

In addition, some netizens pointed out that, despite the seemingly large amount of fines, for a company of the size of Three Sheep, it is just a drop in the bucket, and a successful live broadcast can easily make up for it.

For example, the product of "Meicheng Mooncake Gift Box", in the live stream of Brother Yang, the sales easily broke through the 50 million yuan mark.

The public data of the People’s Government of Yaohai District, Hefei City is even more staggering. The output value and income of Three Sheep Network Technology Co., Ltd. in the field of live streaming have risen year after year, and the amount of tax has also risen.

In this context, the current fines and controversies seem even more trivial.

Therefore, it is still unknown whether Brother Yang and the three sheep can take this breathing opportunity to achieve a true comeback.

After all, consumer trust, the most valuable asset in the live streaming industry, is now almost exhausted on the Sanguoyang Group’s side.

As the old saying goes: "Water can carry a boat, but it can also capsize it." A company that loses trust is like a ship that has lost its direction, and the road ahead is vast.

For Three Sheep and Brother Yang, the top priority is to reflect deeply and actively rectify. This includes but is not limited to strengthening internal management to ensure compliance and transparency in every link; improving product quality and restoring consumer confidence in the brand; optimizing Client Server, especially to properly solve the problem of after-sales compensation, and take practical actions to restore consumer trust.

But to be honest, this period of suspension and rectification is a good opportunity for Brother Yang, a precious period of reflection and adjustment.

He should be deeply aware that the era of "recklessness" is gone forever, and only by being honest can we gain a foothold in the highly competitive live streaming industry.

He should think carefully about how to rebuild the trust bridge with consumers, how to plan the future development path, and ensure that every step is taken steadily and solidly.

Only in this way can the Three Sheep Group be reborn in the face of adversity and win the recognition and respect of the market again.

Author | Wu Xin

Recently, the highly anticipated super urban electric hybrid SUV has finally ushered in its first static tasting. This new car has not only won the attention of users with its six leading features, but also set a new benchmark in the 100,000 yuan electric hybrid SUV market.

Appearance ceiling: five natural light and shadow exterior painting colors

The Blue Electric E5 PLUS is known as the "value ceiling" of the 100,000 yuan SUV. It offers five new natural light and shadow exterior paint colors, such as Aurora Green, which is warm and shiny, fashionable and edgy without losing stability. The front face design of the super sense technology highlights the futuristic sense of mainstream new energy models. The ice eye LED combination headlights on both sides are angular, like sharp blades cutting through the dark night, and are connected by a horizontal light strip. The blade-like trend below not only enhances the technology and dynamics of the vehicle, but also helps to dissipate heat from the brake disc and range extender.

On the side of the body, the Blue Electric E5 PLUS adopts chrome trim strips to fully surround the window frame, which enhances the refinement of the whole vehicle. With the new 19-inch Xinghui wheels, the overall shape is more high-end. Overall, under the design concept of simple technology, the Blue Electric E5 PLUS pays attention to details, so that its appearance is enough to surpass the same class of models.

Technology cockpit: HUAWEI HiCar4.0 blessing

Entering the car of the Blue Electric E5 PLUS, a 15.6-inch 7H hardness FHD floating central control screen first came into view. This screen not only operates smoothly, but its high hardness material can also effectively prevent the residue of fingerprints and stains, ensuring a good visual effect. The addition of the HUAWEI HiCar4.0 system is the core of the smart cockpit. The system supports continuous voice commands and has the function of front-row dual-tone recognition. Users can control navigation, audio and other applications through simple voice commands. The simple and functional UI design supports dual-application split-screen display, simplifies the operation level, and responds quickly, bringing a silky user experience. In addition, the system also realizes the interconnection of car machines, mobile phones, and smart homes, as well as functions such as remote control of vehicles, enabling you to enjoy the right temperature in the car in advance, whether in hot summer or cold winter.

Comfortable Space: Flexible Seat Layouts

The wheelbase of the Blue Electric E5 PLUS is 2785mm, and the body size reaches 4760 × 1865 × 1710mm. It provides two layout options: large five-seat and seven-seat. The room rate of up to 66.4% makes it easy for even a family of seven to travel. The flexible and changeable seats can adjust the space at will according to different scenarios. The front legroom reaches 917mm, the second row legroom 815mm, and the third row legroom 785mm. The space volume after the second and third rows are laid down reaches 1694L, and the whole vehicle has a 90.3% ultra-high space conversion rate.

The front seats feature an eight-layer soufflé design, which adds softness and wrapping support. The sky surround sound system with 13 speakers is the most in its class, providing better listening enjoyment. The 1.14-square-meter panoramic canopy not only enhances the lighting inside the car, but also expands the field of view and enhances the sense of space.

Power and Control: Six of the strongest in their class

The Blue Electric E5 PLUS also has the longest pure electric range of 165 kilometers in its class, is equipped with the DE-i super electric hybrid power system of Cyrus, and the only FSD suspension adaptive adjustment system in its class. These features make the Blue Electric E5 PLUS one of the best choices for family SUVs under 200,000 yuan.

At present, the blue electric E5 PLUS has officially opened the pre-sale, 120km standard battery life version pre-sale price is 109,800 yuan, 165km long battery life version pre-sale price is 119,800 yuan. Users who book before 12 noon on October 17, 2024 only need to pay a deposit of 2,000 yuan to deduct the last payment of 10,000 yuan. Whether it is from the perspective of comfort experience, power performance or vehicle quality, the blue electric E5 PLUS is the king of cost performance, and it is worth the majority of consumers to experience it in the store.

[Autohome Beijing Promotions Channel] brings you timely promotions: In the bustling capital Beijing, the much-anticipated Toyota is conducting a round of attractive price reduction promotions. The maximum discount amount reaches an astonishing 45,000 yuan, which makes the original price-friendly model more cost-effective. The starting price has been reduced to 133,800 yuan, providing consumers with a car purchase opportunity not to be missed. Want to know more about the discount details of specific models and the minimum pickup price? Please click the "Check Car Price" button below to seize this rare car purchase opportunity.

The exterior design of the Toyota Asian Dragon adheres to the classic aesthetics and modernity of the brand, with smooth lines on the front face, showing the fusion of power and elegance. Its iconic air intake grille adopts a large-size matrix design, which is exquisite and recognizable, and is matched with sharp LED headlights to create a visual impact full of technology. The overall style is atmospheric and stable, and the body lines are simple and smooth, highlighting the style of a high-end business car.

The side lines of the Asian Dragon are elegant and smooth. The body size is 4990mm x 1850mm x 1450mm, and the wheelbase is up to 2870mm, which makes the body proportionally coordinated and the interior space is spacious. The front and rear wheel tracks are 1595mm and 1605mm respectively, providing good driving stability for the vehicle. The tire size is 215/55 R17, and it is matched with a delicate wheel rim design, which not only enhances the visual beauty, but also ensures the grip and comfort during driving.

Asian Dragon’s interior design blends refinement and practicality. With a minimalist style layout, the center console is equipped with a 10.25-inch high definition touch screen, which is easy to operate and full of technology. The steering wheel is made of plastic material, although it is not the embodiment of luxury, it provides a good grip and comfort. The steering wheel supports manual up and down + front and rear adjustment to adapt to the needs of different drivers. For multimedia interfaces, Type-C interfaces are configured. There are 3 in the front row and 2 in the back row, which is convenient for passengers to connect various devices. For seats, fabric materials are used. The seats are rich in functions, including front and rear adjustment, backrest adjustment and high and low adjustment (2 directions), ensuring a comfortable experience for passengers. The overall interior design focuses on practicality and driver’s convenience.

The Asian Dragon is powered by a 2.0L four-cylinder engine with a maximum power of 127 kilowatts and a power output of 173 horsepower. This engine is paired with a CVT continuously variable transmission, simulating 10 gears to ensure smooth transitions and power transfer in various driving conditions.

In general, the Autohome owner is full of praise for the exterior design of the Asian Dragon. The personalized front face, the highly recognizable air intake grille, the sharp LED headlights and the smooth body lines he mentioned all make the vehicle exude a strong charm. The owner emphasizes not only the fashion sense of the appearance, but also the refinement and quality of its details, which undoubtedly makes the Asian Dragon stand out among many models and win the favor of many consumers.

　 　 　 This website reported on July 29　 In the current era of rapid development of intelligent new energy vehicles, Changan Automobile and its high-end brand Avita go hand in hand, constantly writing a new chapter of pleasant travel. Zhu Huarong, chairperson of Changan Automobile, once emphasized: "Changan strategy must comply with the requirements of national industrial policies, and must be a company responsible to users." This concept has been fully reflected in the development process of Avita, whether it is product upgrading and iteration, or comprehensive optimization of services, showing the attitude of extreme responsibility to users.

Recently, Avita 07, the third model of Avita Technology, successfully debuted in MIIT’s "Road Motor Vehicle Manufacturers and Products" (Batch 383) catalog, marking the imminent entry of this highly anticipated new car into the market. It is reported that Avita 07 not only inherits the luxury and technological sense of the Avita brand, but also achieves a new breakthrough in the power system, becoming the first model under Avita equipped with extended range power mode. Whether it is plug-in extended range hybrid or pure electric, Avita 07 provides users with a variety of power options to meet the travel needs of different consumers.

The launch of Avita 07 is the profound insight and positive response of Changan Automobile and Avita Technology to the future trend of intelligent travel. In the current automotive market, intelligence and electrification have become irreversible trends, and Changan Automobile and Avita Technology are the leaders of this trend. Through continuous technological innovation and product upgrades, Changan Automobile and Avita Technology are committed to bringing consumers a more intelligent, convenient and environmentally friendly travel experience.

In terms of service, Avita Technology also spares no effort. In order to further enhance the user’s car experience, Avita Technology not only continues to up the ante service resources, but also has more than 160 authorized service stores by the end of this year. It has also comprehensively upgraded the customer service butler team to achieve efficient services such as quick response within 20 seconds of incoming inquiries and arrival within 45 minutes of road assistance. In addition, Avita Technology will also launch more service processes and vehicle information in the third quarter, adding services such as scooters and door-to-door pickup and delivery to meet the diverse service needs of users.

At the same time, Avita’s boutique mall services are also being continuously upgraded. It is expected that 200 + new products will be launched this year, covering a variety of series such as car peripherals, 3C technology, home daily, art trend play, outdoor camping, etc. The launch of these new products not only enriches users’ shopping choices, but also reflects Avita’s attention and pursuit of users’ quality of life.

It is believed that in the future development, Changan Automobile will continue to play its leading role in the automotive industry and promote the continuous innovation and development of brands such as Avita Technology. Avita will also adhere to the brand concept of "pleasing oneself" and continue to bring users high-quality intelligent electric travel experience.