＂County tourism＂ is releasing strong kinetic energy from ＂fire up＂ to ＂fire down＂ to drive all industries to prosper.

CCTV News:The Third Plenary Session of the 20th CPC Central Committee made an important strategic plan to improve the system and mechanism of urban-rural integration development, and put forward the county as an important starting point. This summer, while the traditional tourist cities are still hot, we found that the tourism sinking market composed of small counties has become the choice of more young people and is releasing strong kinetic energy.

A series of reports on China from a "small town" show how small towns enlarge their own resource advantages, expand the cultural tourism industry and realize the transition from "fire up" to "fire down". Let’s take a look at the report card of "county tourism" this summer through a set of data.

According to the data released by Ctrip, this summer, county tourism orders increased by 22% year-on-year, which was higher than the growth rate of first-tier cities and new first-tier cities. Among them, the number of hotel orders in county destinations increased by nearly 10% year-on-year. At the same time, more and more people rented cars and traveled by car in county towns, and the number of car rental orders increased by 32% year-on-year, which was higher than the growth rate of 22% in the national market.

According to the data released by Meituan, the consumption of foreign tourists in the county increased rapidly with a year-on-year growth rate of 23.6%, accounting for nearly 32.1% of the total consumption in the county. At the same time, the search volume of keywords related to "county tourism" increased by 131% year-on-year, and the comments on related topics increased by 263% year-on-year.

Connecting the world Zhengding ancient city with culture to "foreign flavor"

This summer, Zhengding, Hebei, which is 3 hours’ drive from Beijing, attracted a large number of domestic and foreign tourists, and the number of orders for cultural tours increased by 62.7% year-on-year. During the interview in Zhengding, the reporter found that the ancient city of Zhengding is connecting the world with culture and becoming "foreign".　

In the eyes of Busang, an Azerbaijani tourist, what attracted him deeply was the exquisite architectural structure and solemn cultural atmosphere of Longxing Temple.

Busang said, "I heard that there is a very famous computer game called ‘ Black myth Wukong ’ Then many people come here to visit this kind of temple. I have been in China for many years, so I really like China culture. I am also very proud of China, which has such unique traditions and historical sites. "

Ten years ago, Busang came to China from Azerbaijan to study. He studied from undergraduate to doctoral degree. The longer he stayed, the more he liked China culture. After graduation, he and his wife chose to stay in school to teach. And every holiday, they will go to some surrounding counties to turn around.

Busang said: "We have visited the surrounding area, and there is even a subway station passing through the county seat, and there is also an airport in Zhengding, so from an economic point of view, Zhengding is also one of the important areas in Hebei."

Visiting Longxing Temple, experiencing the ancient city tour, and visiting the "Dream of Red Mansions" at night are deeply attracting every visiting Chinese and foreign tourist. Zhengding Rongguo Mansion is a shooting base for the 87th edition of A Dream of Red Mansions, and now it has become an immersive night tour project of "Dream in the Red Mansion".

Here, we can draw the outline of the building with lights, poetry lights fluttering in the treetops, and lotus lights floating on the lake … … The dreamlike atmosphere instantly draws tourists into the story of A Dream of Red Mansions.

Wang Sugang, deputy head of Zhengding County People’s Government and party secretary of the County Culture, Radio, Film, Sports and Tourism Bureau, said that since the operation, the number of night trips in Rongguofu has rapidly increased from several hundred to thousands. On the basis of stabilizing the "stock", it has achieved an "incremental" qualitative leap, making tourists "stay", making the night economy "alive" and making cultural signs "light up".

The "Prosperity" of Literary Travel Promotes the "Fire" of Zhengding.

The ancient charm of the ancient city and the trend fashion interweave a unique cultural charm. It is not just a street and a scene that brings fire, but the whole market around the development of cultural tourism. Since the beginning of this year, the number of tourists visiting Zhengding has reached more than 42 million, four times that of the same period last year, and the traffic brought by culture is being transformed into the increment of economic development.　

On this digital big screen of Zhengding Smart City Operation Center, the reporter saw Zhengding’s portrait of tourists.

Zhao Jia, the fourth-level director of Zhengding Culture, Radio, Film and Television Sports and Tourism Bureau, told reporters: "Since this year, the proportion of tourists from outside the province has reached 30%. According to the statistics of the big data platform, the number of people who stayed in the local area for more than 5 hours accounted for 41.6%, which increased by 10% compared with the same period of last year. It can be seen that the number of tourists who traveled overnight has increased significantly. "

Strolling through the streets of Zhengding ancient city, tourists wearing Hanfu and hairpin flowers can be seen everywhere. These exquisite costumes are all from a nearby Hanfu Museum. They are constantly printed in cameras and mobile phones, and they are also left in the beautiful memories of tourists, becoming the "collective yearning" of a larger circle of friends.

Seeing the huge market potential brought by Zhengding tourism, in the past two years, many operators have chosen to open some small shops around, and the most popular one is Hanfu Pavilion. Since the beginning of this year, more than 100 Hanfu pavilions have been opened in Zhengding County.

At the same time, the enthusiasm of tourists also makes the heat of Zhengding ancient city continue from day to night.

The reporter came to the hottest night market in Zhengding. It can be seen that although it is already 10: 30 in the evening, there are still many people. There are more than 600 booths in 10,000 square meters, and the number of tourists reaches 20,000 at most, which can be said to be crowded. But you know, it’s different here during the day. The sign here tells us that this is a parking lot before 4: 30 pm.

In Zhengding, the "prosperity" of literary travel has led to the "fire" of all trades. A homestay hidden in the field and a coffee shop hidden in the mountains are all becoming destinations explored by different tourists, and the successive flowering of various formats is also prolonging the stay time of tourists.

"Warm" Heart Service Drives Zhengding Shuxin Travel Experience

The attraction of small town tourism lies in all kinds of rich formats, but if you want to last long, you can’t do without a comfortable, intimate and warm-hearted experience. Since the beginning of this year, Zhengding has continued to work hard to improve the tourism public service system. Next, follow the reporter’s lens to feel it.　

Reporters can see a free sightseeing bus stop at the entrance of every scenic spot in Zhengding. Visitors can easily go to the next journey through car ferry as long as they get on the bus at a fixed point.

In addition, the reporter didn’t find any signs of parking charges in Zhengding County, but all signs of free parking lots. It is understood that there is no charge in Zhengding County as long as it can park. Not only is there no charge for the parking lot, but even if there is an empty parking space in the government compound, it can be parked for free, which greatly facilitates tourists from other places who come by car.

Walking in Zhengding ancient city, the reporter also found that there is a direct drinking point next to every scenic spot. For example, in this direct drinking point next to Zhengding Museum, we can see many very intimate designs. You can drink warm water at 45 degrees Celsius here, and there are two water intake points with different heights next to it, which can adapt to people of different heights of adults and children to drink water. If you are tired, you can sit down in the seat next to you and have a rest. The USB port behind you can also charge your mobile phone for free.

At present, Zhengding has achieved "free parking" for 44,800 parking spaces in the county. 102 tourist toilets and city toilets in the scenic spot, as well as 402 shared toilets of institutions and institutions are all open to the public free of charge. In addition, there are 18 free direct drinking water points, 1,688 charging piles for new energy vehicles, thousands of convenient seats and free ancient city tour of sightseeing bus, all of which provide meticulous services for tourists.