The forerunner of jinggong voyage domestic high-end long-headed heavy trucks
Recently, I read a car-following record of JAC V7. As a representative model of high-end and long-headed vehicles at present in China, JAC V7′ s configuration is very eye-catching. In addition to JAC V7, the high-end long-headed heavy trucks currently on the market include Liuqi T7 and Shaanxi Automobile. Their appearance makes me sigh the progress of domestic long-headed heavy trucks. However, these three models are not the first models in China to shout the slogan of "high-end long-term heavy trucks". As the third article in the series of "those truck models that impressed me deeply", today I will talk about this earliest "high-end long-headed heavy truck" in China-Jinggong Yuanhang heavy truck.
Jinggong Zhenjiang automobile manufacturing co., ltd(hereinafter referred to as Zhenjiang Jinggong)Founded in 2002, it was the transition period of domestic trucks from medium to heavy; Zhenjiang Jinggong entered the domestic truck market at a good time. What is rare is that Zhenjiang Jinggong is also very clear about how much he knows. He calls himself a "small and medium-sized enterprise" modestly, and the initial sales target is only 4 digits.
The final sales volume is indeed as predicted by Zhenjiang Jinggong, hovering at the level of 1000 vehicles; Soldiers who don’t want to be generals are not good soldiers, and enterprises that don’t want to be big are not good enterprises. On the other hand, Zhenjiang Jinggong has set itself the goal of entering the top ten domestic heavy trucks in 2009 and breaking through 10 billion in sales in 2015. The sales volume of just a thousand vehicles is definitely not enough to support such a grand goal. How to break through the situation is a difficult problem in front of Zhenjiang Jinggong.
In the years after the Millennium, in order to win in the future, mainstream truck manufacturers introduced new heavy truck models as follows in jiaozi. Violet, Wang and other models have strong strength, and once they are launched, they are widely praised by the market, and their word-of-mouth sales are double bumper. This makes Zhenjiang Jinggong envious and impatient. However, when Zhenjiang factory was put into production in 2006, both the personnel (a large number of management and technical personnel from Chunlan were hired) and the supporting system used the "Nanjing Chunlan" set, and it still took some time to build heavy trucks.
(Does it look familiar? )
The "Nanjing Chunlan" in 2006 is already a spent force, and it has been less than two years since it was sold to Xugong in 2008. An important reason why "Nanjing Chunlan" has come to such a state is that its products can’t keep up with the market demand, with medium and quasi-heavy trucks as the main products. Zhenjiang Jinggong relies on "Nanjing Chunlan" to cut into the market, which itself has fallen behind in the competition and is a bit behind in the big stream. These shortcomings and shortcomings, Zhenjiang Jinggong knew well from the beginning. With the help of "Nanjing Chunlan", a "child" can be born. How to raise a "child" with congenital deficiency is a headache.
After the analysis, Zhenjiang Jinggong decided on a "fantastic move", that is, the so-called "sword goes sideways". Specifically, it is to take the market segment as the breakthrough point, and this market segment must be blank. At that time, the flat-headed models on the market had been killed, but the competition for long-headed models was not so fierce; The old long-headed models of faw liberation and Dongfeng have gradually declined because of backward technology; On the market, there is only one "Liuqi" that has been improved by face lifting, and its positioning is still in the low-end market. There is no new high-end long-headed heavy truck with technical content in the domestic market, which is an out-and-out blank market. In this context, in 2005, the high-end long-headed heavy truck project of Jinggong voyage was established.
This project realizes the purpose of producing high-end long-headed heavy trucks by introducing long-headed models owned by American IWC (the United States is a paradise for long-headed heavy trucks, and it is indeed the best choice to introduce American long-headed models). Finally, the imported model is determined to be the 7000 series of IWC, which takes into account both medium and heavy trucks, and it is convenient to expand and improve in the later stage.
(American original)
The above is the background of the birth of Jinggong Long-term Heavy Truck. Zhenjiang Jinggong, as a start-up and small-scale car company at that time, really took pains to develop and grow, and its spirit of striving for change is really commendable.
Jinggong Yuanhang long-headed heavy truck was officially listed in 2009, and it took four years from project establishment to listing. ISM and P11C can be selected, with a power coverage of 340-420 horses, which is much higher than the horsepower of 260-280 horses of other domestic long-headed heavy trucks at that time. In addition, the cab of the 7000 series imported by the same generation, whether it is safety, comfort or aesthetics, must be a lot better than the domestic long-headed heavy trucks of the same period. The application of CAN bus technology greatly improves the reliability of vehicles. Zhenjiang Jinggong hopes to make Yuanhang long-headed heavy truck a reliable, fuel-saving, efficient and comfortable product, so as to get rid of the impression of domestic users at that time on the low quality and low price of long-headed vehicles, thus avoiding the price war.
The idea of Zhenjiang Jinggong is good, of course, the market is cruel, and it does not necessarily follow the wishes of manufacturers. The "high quality" of Jinggong Yuanhang long-headed heavy truck brings a high price, and the price of the models listed in advance is 360,000-400,000. You should know that this is the price in 2009. At this time, the price of flat-headed heavy trucks is generally below 250,000, while the price of long-headed heavy trucks with the main cost performance is as low as 150,000. The price of jinggong voyage long-headed heavy truck is indeed "high-end".
Such a high price has seriously restricted the market performance of jinggong yuanhang long-headed heavy trucks; In addition, Zhenjiang Jinggong itself has not accumulated much technology and production experience, which leads to the high cost of the vehicle itself, which limits the room for profit in the follow-up marketing (no publicity, no dealers). At that time, the long-headed models still adopted the same length regulations as the flat-headed models, which also limited the development of long-headed models.
The blank market of "high-end long-term heavy trucks" that Zhenjiang Jinggong saw was not fully developed at that time, or there was not much room for development at all. As mentioned above, Zhenjiang Jinggong compared its vigorous development of high-end long-headed heavy trucks to "adventure" and "sword going sideways", which itself contains gambling elements. The success of building a car will eventually return to the basic points of product quality and technical strength.
(The predecessors never die, just change the "living method")
The final sales volume of the long-haul heavy trucks with excellent skills and long voyage is bleak. All this has been doomed from the beginning. It is too idealistic to just want to win a chance through "surprising tricks" without technology and strength, but it seems that some enterprises have not understood this truth yet.