Aston martin announced full access to the China market.

　　[car home Information] The famous world-class luxury sports car held a press conference on September 7, 2008, which marked the historic first step of aston martin’s strategy of marching into China. Taking this opportunity, the company’s senior management announced that aston martin had fully entered the China market, and officially released aston martin’s brand establishment and business expansion plan in Chinese mainland.

"Press Conference on aston martin’s Full Access to China Market"

　　At the press conference, Mr. Chen Rende, CEO of China District, aston martin, announced that aston martin (China) plans to establish a distribution network in at least two cities (Guangzhou and Chengdu) in China within one year. According to Ding Lingling, director of marketing and public relations, the sales plan for aston martin in 2008 is 100 vehicles, and the sales plan for 2010 will reach 500 vehicles. Aston martin set up its first flagship store in shanghai new world at the end of November, 2007. The exhibition hall can accommodate five aston martin exhibition cars. In March, 2008, aston martin Beijing 4S Center was set up in Beijing Jingang Automobile Park. At the same time, an exhibition hall can accommodate three exhibition cars was set up in Beijing CBD business district. In the short period of half a year after entering China, aston martin’s sales in China are gratifying, with more than 50 cars booked.

　　China’s luxury goods market is developing rapidly, and aston martin values China’s huge luxury goods consumption potential. customer orientation’s young generation, newly emerging in China, has a perfect fit with aston martin’s core concepts-strength, beauty and inspiration.

"China gets a quota of 5 ONE-77s"

　　While fully exploring the high-end automobile market in China, aston martin (China) will introduce a brand-new super sports car one-77 with a 7.0-liter 12-cylinder engine. This model will be released in a limited number of 77 vehicles worldwide, and its exciting and perfect performance will be tailored for a few discerning customers around the world. Aston martin (China) will get a quota of five cars. By then, super luxury sports cars will surely bring a brand-new luxury and noble style to the high-end luxury market in China.

● aston martin will launch a new

　　According to the latest news from aston martin headquarters, in December 2008, aston martin Global Production Order will launch a brand-new DBS with paddle shifting mode for automatic transmission. At that time, users in China will also feel the super performance of the new DBS at the same time.

● aston martin Lagunda model revival

Mr. Chen Rende, CEO of China District, aston martin.

　　On the 1st of this month, CEO Ulrich Bez, global CEO of aston martin, announced that he would devote himself to the revival of Lagunda models. Aston martin is a sincere and credible brand, which combines science and technology with sophisticated craftsmanship to make the most beautiful cars in the world. Lagunda will adopt aston martin’s unique design concept, extract DNA elements from the past, and look to the future like aston martin. Dr Bez said, "In 2009, Lagunda will celebrate its 100th birthday. In the special year of a whole century, we believe that the first car will be displayed on the stage of 2012. "

Aston martin and 007 series movies.

　　In November 2008, the new version of Quantum of Solace (tentatively named Quantum Crisis of 007 in Chinese) will be premiered in China. At that time, aston martin will attend the premieres in Beijing and Shanghai. Aston Martin DBS once again helped the new 007 film and set off a new Bond craze for 007 film. As an important highlight of 007 series movies, Aston Martin DBS is the ultimate embodiment of aston martin’s design and technology: excellent performance and uncompromising, filling the gap between road car and track car-DBR9.

Aston martin and sports events.

　　2008 is the year of brand promotion in China, aston martin. In March, 2008, the aston martin Asian Cup kicked off in Beijing, which was the first single-brand competition held by an automobile manufacturer. According to reports, the race has been held for three times, and the fifth stop will be held as an auxiliary F1 race in October, when aston martin N24 will continue to dazzle the track.

　　There will be seven races in aston martin Asian Cup, in which N24 is driven by V8 engine with 4.3 liters and 410 horsepower. In the first year, each of the seven sub-stations has one or two races, including sprint and endurance races. This unique single-brand competition adopts different modes, bringing the most exciting fierce fighting scenes to the audience.

● aston martin media website opened.

　　At the press conference, aston martin (China) announced that the Chinese website for media reporters (press.astonmartin-china.com) had been launched on the same day. Media reporters can register themselves through this website, and easily get relevant information including aston martin products, marketing activities, corporate brand culture, etc. This is another important public relations measure after the opening of aston martin Brand Chinese website (www.astonmartin-china.com).