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　　Zhiyuan Middle School in Yanshan County, with Jinji Mountain in the south. The pictures in this article were all taken by The Paper reporter He Peiyun and Wang Xuanhui.

　　Rubbing heat, eyeballing, and earning traffic … … For a time, network anchors from all over the world flocked to lead mountain county in Jiangxi province. If Hu Xinyu’s incident hadn’t caused concern, many people might not know that lead mountain county should be pronounced as lead (yán) mountain county.

　　In the past three months, residents living near Zhiyuan High School in Lead Mountain County remember that some people often came to the school gate with their mobile phones or took pictures in the back hill on the south side of the school. Woods, fences and abandoned houses can all be used as shooting backgrounds.

　　On October 14th, 2022, Hu Xinyu, a senior one student in Zhiyuan Middle School, Qianshan County, Shangrao City, Jiangxi Province, disappeared on campus. With the voice of family members, more and more people noticed this incident of losing contact with teenagers.

　　Subsequently, this incident continued to ferment. Some voices associate Hu Xinyu’s disappearance with false information such as organ trading, bald teachers in Zhiyuan Middle School, replacement of school monitoring, mysterious autopsy room in the school, and create a topic to spread again.

　　For a long time, lead mountain county with a population of less than 500,000 has become the focus of some network anchors.

　　More anchors found that in the online world, as long as the words "Hu Xinyu", "Zhiyuan High School" and "Lead Mountain County" are mentioned, fans and traffic will be gained. People came to this small town at the junction of the two provinces. Under the catalysis of live webcasts and short videos, the loss of teenagers became an event that was almost discussed by the whole people.

　　On January 28, 2023, Hu Xinyu’s body was found in the forest of Jinjishan area. At the press conference five days later, the police informed Hu Xinyu that he had hanged himself and the body was found at the first scene.

　　On February 2, the police introduced at the press conference that after Hu Xinyu’s disappearance, some netizens and anchors made a profit for their eyeballs and enthusiasm, maliciously fabricated and disseminated false information, and spliced and fabricated false videos. The public security organs have sorted out more than 120 kinds of false information in five categories: fabricating false facts, making false scenes, concocting false recordings, splicing surveillance videos, and counterfeiting parties.

　　Street view near Zhiyuan Middle School in Yanshan County.

　　The anchors who got together in the lead mountain

　　In mid-November, 2022, Sun Yang, a man from Jiangsu Province, came to lead mountain county for the first time.

　　Through the network channel, he knew that there was a high school student missing here. At first, he thought that the child was just sneaking out of school to go online, ready to do something good and help find someone. "I’m fine anyway … … I felt curious when I came over. " He also wants to help Hu relatives.

　　Sun Yang posted a local video on the short video platform, but the number of fans rose rapidly. At first, he sent a video recording him going up the mountain to find a child, and the broadcast volume suddenly rose to several million. "People are selfish, so I’ve been here for two or three days." Sun Yang said.

　　In the past two months, Sun Yang came to lead mountain county many times, and stayed for a day or two each time in order to shoot a video.

　　Sun Yang recorded his actions with video. In the middle of the night a few days before the Chinese New Year, he "sneaked" to the school gate to post searching for you. He also went to Jinji Mountain at two or three o’clock in the morning, and the mountain was covered with burial graves.

　　His legs trembled with fear, and he walked while opening the live broadcast, so that the fans in the live broadcast room could chat with him. He said that when he started a live broadcast, there were about 10,000 real-time online people, and a live broadcast could reach hundreds of thousands of people to watch.

　　In the comment area, some netizens called Sun Yang "the anchor of positive energy" and expressed their support. Among the videos he released in the past two months, a video of him eating at the same table with Hu Xinyu’s parents received about 16,000 praises, which was a video that was praised more.

　　On weekdays, Sun Yang does business in Nanjing. On January 31, 2023, he went to lead mountain county for the eighth time, this time because Hu Xinyu’s body was found.

　　Sun Yang released a video of himself at Shangrao Station. In the video, he wore a headscarf and sunglasses and said that he was going to look for it in the Woods. This video has received nearly 90,000 likes and more than 10,000 comments.

　　At the gate of Zhiyuan High School, Sun Yang had seen dozens of online celebrity, patting the gate with their mobile phones. An online car driver also remembers that when driving by the school, he saw the scene of "online celebrity clustered together". People crowded at the school gate and pushed open the iron gates.

　　Previously, because Hu Xinyu’s search had not progressed for a long time, various speculations about the incident followed on the Internet.

　　Another anchor, Chen Chen, told The Paper that after a period of not finding children, some anchors used the emotions of netizens to create various rumors.

　　Shangrao City Public Security Bureau once wrote in "A Letter to Friends of Netizens": "At work, it was found that a few people maliciously fabricated and disseminated false information, spliced and fabricated false videos, which had a bad influence and disrupted social order."

　　In chenchen’s view, in Hu Xinyu’s disappearance, some rumors are sensational, while others are just eye-catching. For example, the bald teacher and the principal secretly deleted the monitoring. In fact, the people in the picture were not bald teachers and principals at all, but grid workers in other places conducted online inspections; Hu Xinyu’s hometown was monitored by bad guys, and the monitoring was actually installed by the police to get more clues; "Bald teacher" has been taken compulsory measures; Zhiyuan Middle School is run by foreigners or has false information such as foreign capital background.

　　In addition, there are rumors that bloody clothes and sheets were found in the back of the school; Hu Xinyu was cremated after being killed; Rumors such as broken bones found in septic tanks in schools are everywhere.

　　Among many rumors, the false news that Hu Xinyu’s organs were transplanted is the most sensational. On February 2, the police introduced at the press conference that according to the autopsy results, all organs of Hu Xinyu’s body were in place, which completely broke the most widely spread rumor.

　　On February 2nd, Sina Weibo also said that after the inspection, many kinds of rumor information such as "Blood quilt found in Houshan", "Hu Xinyu was killed by a bald teacher" and "Hu Xinyu was sterilized by a chemistry teacher" were transferred from the station to Weibo, and the station cleared up more than 3,500 illegal contents of spreading related rumors, and banned 138 illegal accounts for 7 days until they were closed.

　　Hu Xinyu was found in Jinjishan regional grain depot.

　　Short video traffic logic

　　"Hu Xinyu" has also become a traffic "business" in the short video world, bringing huge traffic to network anchors. Sun Yang bluntly said that in recent months, his Aauto Quicker account fans have increased from several hundred to more than 300,000.

　　In Sun Yang’s eyes, many anchors come here to attract fans. They play PK to get money. As far as he knows, some anchors open live broadcasts to reward and bring some goods. "It is normal to mix thousands of dollars." He denied that he came to make money. "I have never played PK… … I don’t want to earn much money. " But he also said bluntly, "Just come up with a name and show your face."

　　Chenchen also said that among the nearly 100 "Hu Xinyu" videos he posted, many of them reached millions of likes and tens of thousands of comments. He said that among the anchors he knows, the most one has earned a reward income of "six figures" in the past three or four months. "It is normal for a small anchor to spend hundreds of thousands of dollars a day."

　　Chenchen analyzed that this fermentation in Weibo, Tik Tok, Aauto Quicker and other platforms in advance is mainly due to the personalized push mechanism of these platforms. If you stay in a short video related to "Hu Xinyu" for a period of time, the platform will continuously push all the information related to "Hu Xinyu" for you. Some netizens also have the feeling of "detective" and "solving the case" and are deeply involved.

　　After Hu Xinyu’s video was released, some people found Sun Yang and asked him for help. He said that there are people who are in arrears with the demolition payment and parents who are looking for children.

　　On February 1, when meeting with reporters, Sun Yang brought two mobile phones. "I have three, but I lost one." He said that he is not a literate person, he didn’t graduate from junior high school, and he didn’t learn to make videos. In business, he learned that connections are very important, and in the online world, connections sometimes work. "In the live broadcast room, mention each other’s names and connections, and increase each other’s powder."

　　For the reasons behind the incident of Hu Xinyu, Sun Yang firmly believes in a clear logic: If it is not suicide, it must involve interests, but what are the interests of a 15-year-old child? Trafficking is also unlikely. Teenagers of this age are not the targets of traffickers. It is even more ridiculous to associate schools with Japanese, Americans and organ trafficking.

　　He doesn’t like the statements of some anchors and doesn’t agree with some practices. He said that an anchor dug a hole and dug a shoe from the hole. Hundreds of thousands of people watched it online and analyzed the size of the shoe and who wore it, but the shoe was actually buried by the anchor himself.

　　A lot of information also troubled Hu Xinyu’s relatives. One relative said that some recordings were not their voices, but they were widely circulated on the Internet.

　　However, Sun Yang is also well aware of the operational logic of online public opinion field: bizarre guesses attract traffic, and people can’t argue on the Internet. "If I say that it is false to be related to * * people, someone will immediately scold me for being bought by * * people. So I can’t say, no way. "

　　On February 2nd, the special class of joint work of Jiangxi province, city and county held a press conference in Qianshan County, Shangrao City.

　　The press conference listed the false content that disturbed people’s hearts: Chen Mou Gui pretended to be a "bald" teacher, filmed a video uploading network that threatened his family’s privacy, and decided to arrest him according to law.

　　Another example is that Li Mouzan and Li Mouchen and his son released a video to fabricate false information that their family members were threatened and their relatives were missing because they voiced for the Hu Xinyu incident. At present, they have been given administrative punishment.

　　For another example, Chen Mou Red attracted traffic for its marketing account, and forwarded rumors such as "A bloody quilt was found in Houshan" and "Hu Xinyu was killed by a teacher", and has been given administrative punishment according to law.

　　Some anchors will actively avoid the risk of spreading false information. In almost every short video released, Sun Yang will repeat a sentence, "Don’t believe in rumors."

　　Chen Chen said that he knew that "Hu Xinyu" was a traffic password, but he also knew that it would be very dangerous if there was no basis to talk nonsense, so he generally made the source of the information clear in his explanation, "making traffic also ensures safety."

　　County under the flow

　　This county is famous on the short video platform.

　　Yanshan County is located at the junction of Jiangxi Province and northern Fujian Province, at the northern foot of Wuyi Mountain. There is no high-speed train in this small town, and even the green leather train has no station. If it weren’t for the concern caused by Hu Xinyu’s incident, many people couldn’t read lead (yan, homophony ‘ Yan ’ ) "word.

　　On October 22nd, 2022, Hu Xinyu’s mother’s Tik Tok account posted the first searching for you, and then the account posted a total of 57 videos, all of which involved finding her son Hu Xinyu. So far, the account has received more than 5 million praises and more than 1 million fans’ attention.

　　Although it is in the local area, many residents get the latest information about the incident from the internet, and the channel is usually a short video platform.

　　Chen Shu, a 64-year-old local villager, has been raising pigs, cattle, sheep, chickens and ducks on the mountainside of Jinji Mountain for 20 years. He said that after the Hu Xinyu case, the wooden house he built has been searched many times, and many vegetation in front of and behind the house has also been cut off for inspection.

　　Chen Shu said that the local people are particularly concerned about the whereabouts of this child. No matter whether they buy food or feed, they will be discussed. They also brush information about Hu Xinyu on Tik Tok every day.

　　In a snack bar near Taoyuan Middle School, where Hu Xinyu studied, the proprietress remembers that after seeing searching for you in Tik Tok, she realized that she had seen the child. He came to the store to buy breakfast, and when he received the food, he would politely say "thank you". She also listened to Hu Xinyu’s junior high school class teacher after the incident, saying that the children had good grades in middle school and were very sensible.

　　In the life of ordinary people in the county, the bizarre speculation in the network leads to people’s guesses. After Hu Xinyu’s body was found, a driver firmly believed that Hu Xinyu had lived in the mountains for three months, but he could not explain how he maintained his daily diet and avoided searching. A middle-aged woman didn’t understand why she didn’t find it for more than a hundred days, but suddenly she found the body on the day of school opening.

　　Hu Xinyu’s incident has had a practical impact. The proprietress’s daughter is in Grade One of Taoyuan Middle School this year. Her family lives opposite the school and she is not worried about her daughter’s safety. However, she noticed that many parents would come to the school gate after school on weekends to pick up their children in person. In the past, students usually went to and from school by themselves.

　　A mother whose son is in the first year of Zhiyuan High School said that she was still worried about her son’s safety. After discussing with her husband, she wanted to transfer her child to another school, but the class teacher didn’t agree.

　　She learned that many senior three students’ parents will accompany them near the school, and she also moved this idea. She thought about this summer vacation, and when the senior three students graduated, they would go to the county to find a house in advance and start to accompany them from the second year of high school. But her son told her that he was not afraid.

　　Different from the network, there are many curses about the "traffic" of the anchors, and the residents of Lead Mountain County show tolerance for the traffic. Referring to the views of video anchors coming to lead mountain, many residents said that there is nothing wrong with everyone coming to help find children.

　　(Some interviewees are pseudonyms)

Conference site

　　Cctv news(Reporter Liu Chunyu and Tang Shiying) On the morning of April 18th, the Beijing International Film Festival held a press conference on the interpretation of Beijing film and television policy. The reporter of the Central Radio and Television General Station appeared in unison, "one microphone, one call sign, one voice", and cooperated with each other around the content of the conference, differentiated interviews, and all-media multi-platform release, so as to maximize the reporting effect.

　　On-the-spot question: Fresh and hot ingredients are enough.

The reporter from the reception desk asked questions at the press conference.

　　At the press conference, the relevant person in charge of Beijing interpreted the film and television industry policy and answered questions from reporters. In order to make a unified voice at the press conference and achieve the effect of accurate questions, yesterday, the reporters of the General Station conducted a "brainstorming".

　　"We summarized the concerns of three journalists and finally sorted out two. Today, I am very happy to be the first reporter to ask questions. " Wang Xiaojie, head of news coverage at the eighth Beijing International Film Festival, said.

　　In fact, this is a report that the reception desk has truly realized "one microphone, one call sign, one voice" on official occasions in Beijing International Film Festival. At the meeting, the relevant person in charge of the Beijing municipal government also noticed this detail, mentioned the name of the reception desk four times and gave a detailed answer.

　　Hu Dong, deputy director of Beijing Press, Publication, Radio, Film and Television Bureau, described it as fresh, hot and exclusive. He said that the reporter’s question just now was very targeted, and the problem suddenly cut into the pain point of the work. Hu Dong said that in the future, he expected to publicize and supervise their work through the voice of the reception desk, and strive to do better while making up for the shortcomings.

　　Differentiated reporting: We are "different"

Hu Dong, Deputy Director of Beijing Press, Publication, Radio, Film and Television Bureau, was interviewed by the General Desk reporter.

　　Three sets of "fit", each showing "magical power." Lin li, a reporter from the International Station of the General Station, said that in the past, there were only one or two reporters reporting on related activities in Beijing International Film Festival, who had to shoot videos and pictures, ask questions and write manuscripts. The pressure on the scene was very great. Now, with the joint efforts of the three stations and different division of labor, the coverage is more professional and the content is richer and more comprehensive.

　　For the content of this conference, there must be "common concern" and there must be no less differentiated reports.

　　Lin li said that by integrating the shared content of the main station, she would give full play to the advantages of 65 languages of the international station, and publish it on platforms such as broadcast, PC and mobile.

　　Marcial, a Persian reporter from Taiwan International, also came to the scene today. They cooperated with CCTV reporters to complete the live coverage of the press conference. The topic that Marcial is concerned about is what measures Beijing has taken to introduce foreign excellent films; What policy support will countries along the "Belt and Road" have in their future cross-border film cooperation? After the meeting, his question was answered by Deputy Director Hu Dong.

　　Marcial hopes to use his language advantage to convey China’s voice abroad and let more people know about the development of China’s film industry.

Press conference site (photo by Huang Yuting)　

　　On August 27th, Jiangxi Provincial Government Information Office and Shangrao Municipal People’s Government jointly held a press conference of 2018 "Harvest China Damei Shangrao" Rural Tourism Culture Festival. Li Ruifeng, member of the Standing Committee of Shangrao Municipal Committee, introduced the first "Harvest China Damei Shangrao" in 2018. Wu Xiangyang, the village head of Qingling Village, issued an order to recruit rotating village heads globally. Zhou Qun, researcher of the Provincial Rural Social Development Bureau, Deng Zezhou, director of the Cultural Industry Division of the Provincial Department of Culture, Han Zhiyu, director of the Market Promotion Division of the Provincial Tourism Commission, Wang Chaoxi, inspector of Shangrao Municipal Committee, and You Shilin, deputy director of Shangrao Tourism Commission, attended the press conference and answered questions from reporters. Chen Huilong, director of the press release department of the provincial government information office, presided over the press conference.

　

Chen Huilong, Director of the Press Release Department of the Provincial Government Information Office (photo by Huang Yuting)　

Chen Huilong:

Dear journalists and friends,

　　Good morning everyone!

　　Welcome to the press conference of the provincial government information office. On June 21st, 2018, the State Council approved to set up the annual autumn equinox of the lunar calendar as "China Farmers Harvest Festival" from 2018. In order to celebrate the first Harvest Festival, Shangrao Municipal Party Committee and Municipal Government planned a series of activities in combination with the strategy of beautiful rural construction and rural revitalization. In order to let media friends know about the whole event, today we are very pleased to invite Mr. Li Ruifeng, member of the Standing Committee of Shangrao Municipal Committee, Ms. Zhou Qun, researcher of the Provincial Rural Social Development Bureau, Mr. Deng Zezhou, director of the Cultural Industry Division of the Provincial Department of Culture, Mr. Han Zhiyu, director of the Market Promotion Division of the Provincial Tourism Commission, Mr. Wang Chaoxi, inspector of Shangrao Municipal Committee, Mr. You Shilin, deputy director of Shangrao Tourism Commission, and Mr. Wu Xiangyang, head of Wuling Village, Wuyuan, and ask them to introduce the 2018 "Harvest China

　　Let’s ask Standing Committee Li to introduce the relevant situation first.

Li Ruifeng, member of the Standing Committee of Shangrao Municipal Committee (photo by Huang Yuting)　

Li Ruifeng:

Ladies and gentlemen, friends from the press,

　　Good morning everyone!

　　First of all, I would like to thank the provincial government information office for its strong support! Thank you for your busy schedule to attend today’s press conference! Next, I would like to introduce the relevant situation of the 2018 "Harvest China" (Shangrao) Rural Tourism and Culture Festival.

　　I. Background of activities

　　The 19th National Congress of the Communist Party of China put forward the strategy of rural revitalization, which is an important decision made with a view to achieving the goal of "two hundred years" and conforming to the yearning of hundreds of millions of farmers for a better life. In this context, on June 21st this year, the State Council approved the establishment of the "China Farmers Harvest Festival", which attracted wide attention from all walks of life. We believe that this is a major opportunity to promote the integration of agriculture and tourism and promote rural revitalization. Therefore, we took the initiative to report to the Provincial Department of Agriculture, and applied to put Shangrao as the main venue for Jiangxi Province to celebrate the "China Farmers Harvest Festival" this year, and jointly held the first "Harvest China" rural tourism and culture festival. Our proposal has been strongly supported by the relevant departments directly under the provincial government. Today, the heads of the relevant departments of the Provincial Department of Culture and the Provincial Tourism Commission also attended today’s press conference as representatives of the organizers.

　　Developing rural tourism is a new engine for rural revitalization, an effective way to achieve agricultural efficiency, increase farmers’ income and green rural areas, and an important measure to win the battle against poverty and build a well-off society in an all-round way. Shangrao initiated the "Harvest China" Rural Tourism Culture Festival, which has three unique advantages.

　　First, Shangrao is the birthplace of rice culture in the world, and rice culture and farming civilization have a long history. In the 1960s, the world’s earliest rice cultural remains were discovered in Wannian Xianren Cave, which was more than 14,000 years ago, more than 5,000 years earlier than the rice cultural remains discovered in Hemudu, Zhejiang. In addition, the wise men of all dynasties have left behind a large number of masterpieces describing farming civilization and rural life in Shangrao, such as "Cha Sheng" Lu Yu wrote "The Book of Tea" in Shangrao, and in the Tang Dynasty Wang Jia wrote "The shadow of the mulberry leaves the spring club, and every family is intoxicated", and Xin Qiji even wrote a famous sentence "In the rice flowers, you can hear the frogs".

　　Secondly, Shangrao has the beautiful business card of Wuyuan, the most beautiful village in China, which has the first-Mover advantage in developing rural tourism. Wuyuan has a 5A and 12 4A-level scenic spots, and the county is still a 3A-level scenic spot, which is unique in China. This year, the only national rural tourism and holiday experimental zone in China was set up. In 2017, rural tourism in Shangrao received 55.35 million person-times, with a comprehensive income of 41.6 billion yuan.

　　Third, the construction of beautiful rural areas has achieved remarkable results, laying a solid foundation for the global development of rural tourism. A single flower does not make a spring.

　　Since last year, Shangrao Municipal Party Committee and Municipal Government have resolutely implemented the decision and arrangement of "sweeping all 80,000 villages in the province in four years" and vigorously promoted the construction of beautiful villages, which has completely changed the whole rural appearance. In 2017, Shangrao promoted the construction of 3,933 beautiful rural spots with high standards, and built 98 rural tourist spots above 3A level. It is planned to build another 3,742 in 2018, 3,191 in 2019 and 2017 in 2020. Through the beautiful rural construction, Shangrao City has taken another solid step in the implementation of the rural revitalization strategy. From February 6 to 7 this year, the provincial rural work conference and the site promotion meeting of new rural construction were held in Shangrao City. The achievements of Shangrao’s beautiful rural construction won unanimous praise from the delegates.

　　Based on Shangrao’s first-Mover advantage in developing rural tourism, in order to seize the favorable opportunity of setting up "China Farmers Harvest Festival" in the State Council, the municipal party committee and municipal government decided to hold the 2018 "Harvest China" (Shangrao) rural tourism culture festival after studying and reporting to the provincial government for approval.

　　Second, the content of the activity

　　This year’s Rural Tourism Culture Festival is jointly sponsored by Shangrao Municipal People’s Government, Jiangxi Provincial Department of Agriculture, Jiangxi Provincial Department of Culture and Jiangxi Provincial Tourism Development Committee, and jointly organized by Shangrao Municipal Committee of Agriculture and Industry, Shangrao Tourism Commission, Shangrao Agricultural Bureau, Shangrao Wenguang New Bureau, Shangrao County (city, district) people’s governments, Sanqingshan Management Committee, Shangrao Tourism Group, Wuyuan National Rural Tourism Holiday Experimental Zone Management Committee and Huaxi Group. The time is from September 22nd to December 31st.

　　The main content of this rural tourism culture festival can be summarized as "12385".

　　"1" is a goal. By holding the "Harvest China Damei Shangrao" rural tourism culture festival, the new image of Shangrao’s agriculture, countryside and farmers in the new era will be fully displayed, new connotation will be injected into "Damei Shangrao", a new brand will be created for rural tourism in Jiangxi, a new way of "rural tourism promoting rural revitalization" will be explored, the integration of beautiful rural construction and global tourism will be promoted, and Shangrao will become a demonstration and demonstration of domestic rural tourism and global tourism after two to three years of efforts.

　　"2" is just two slogans: "Harvest China Damei Shangrao" and "Revitalize the countryside and give priority to tourism".

　　"3" is three stages:

　　The first stage is the pre-heating stage (August 27-September 21). After today’s press conference, it will take nearly one month to organize the pre-heating publicity report.

　　The second stage is the main activity stage (September 22 -24), with activities such as "Damei Shangrao" rural tourism promotion meeting, opening ceremony, Daoxiang Music Festival, the first China rural tourism village head summit, "Damei Shangrao" harvest market, the establishment of Shangrao rural e-commerce alliance, the launching ceremony of Tmall flagship store and the Mid-Autumn Festival Moon-watching Carnival of "Village Songs in the Clouds".

　　The third stage is the theme month activity stage (from October 1st to December 30th). A theme is determined every month, and various colorful rural tourism activities are held in counties (cities, districts), making the fourth quarter of this year a veritable "Shangrao Rural Tourism Happy Season" and extending the popularity to 2019, which is connected with the "Rural Tourism New Year" activity.

　　In October, in order to welcome the National Day Golden Week, Poyang County will hold the Poyang Lake Lobster Festival and Hengfeng County will hold the first Shangrao Rural Tourism Food Competition. In November, Guangfeng District will jointly organize a series of activities such as "Ten thousand people taste Majiayu" with relevant units. In December, Poyang and yugan county will hold wintering migratory birds to shoot and watch and fish customs cultural activities.

　　"8" is eight theme activities, specifically:

　　(1) Press conference of 2018 "Harvest China Damei Shangrao" Rural Tourism Culture Festival

　　1. Time: Monday, August 27, 2018;

　　2. Venue: Held in Nanchang jointly with the Information Office of the provincial government.

　　3. Content: The organizing committee of 2018 "Harvest China" (Shangrao) Rural Tourism Culture Festival released news and answered reporters’ questions.

　　(II) 2018 "Harvest China Damei Shangrao" Rural Tourism Promotion Conference

　　1. Time: 18: 30-19: 30 on September 22, 2018;

　　2. Venue: Banquet Hall of Shangrao longtan lake Hotel;

　　3. Content: The promotion meeting will be divided into four chapters of rural tourism: beautiful scenery, beautiful accommodation, delicious food and beautiful customs, which will fully reflect the new image of Shangrao as a new agriculture, new countryside and new farmer in the new era. At the same time, the signing ceremony of cooperation between travel agencies and investors, the establishment ceremony of Shangrao rural e-commerce alliance and the launching ceremony of Tmall flagship store, a tourism specialty of "Damei Shangrao", will be held.

　　(III) Opening ceremony of the first "Harvest China Damei Shangrao" rural tourism culture festival in 2018.

　　1. Time: 9:00 am on September 23, 2018.

　　2. Venue: the main venue of Shangrao East Tourism and Culture Complex.

　　3. Content: The premiere of the documentary "Harvest China", the world premiere of the theme song "Harvest China", the performance of local cultural programs, the display of local folk customs and intangible culture, and the theme experience display of rural tourism resources and rural revitalization achievements in various counties (cities, districts).

　　(D) "Damei Shangrao" Harvest Market

　　1. Time: September 23rd-24th, 2018

　　2. Venue: the main venue of Shangrao East Tourism and Culture Complex.

　　3. Content: Harvest Market is an immersive experience area with the theme of "Celebrating Harvest". It will set up the main stage area, Shangrao Optimization Area, Wenchuang Market Area, Riverside Scenic Area, Harvest Catering Experience Area, Harvest Parent-child Experience Area and other immersive harvest theme cultural areas, so that citizens and tourists can experience and participate in the harvest.

　　The main stage area presents cultural performances of rural tourism and global tourism in Shangrao at different times according to the theme; Shangrao Preferred Area is organized by the governments of counties (cities, districts) to focus on displaying the harvest results; Wenchuang Market allows citizens and tourists to experience Shangrao’s unique intangible culture, cultural and creative products and tourist commodities. Riverside Scenic Area and Harvest Parent-child Experience Area will be the experience areas for citizens and tourists to experience Shangrao’s beautiful landscape and farming culture. Whether it is the exploration of rice seed origin, the experience of rice tools or the dragon boat race on the river, Shangrao citizens and national tourists will rediscover Shangrao’s hundreds of millions of years of beautiful landscape and the power of thousands of years of farming culture inheritance.

　　(V) 2018 First China "Village Revitalization and Tourism First" Village Head Summit

　　1. Time: the afternoon of September 23rd, 2018.

　　2. Location: Huangling, Wuyuan County

　　3. Content: It is planned to invite village heads and new farmers from Xiaogang Village in Anhui, Liangjiahe Village in Shaanxi, yuanjiacun Village in Xi ‘an, Shenshan Village in Jinggangshan, Anji Village in Zhejiang and Yuling Village in Wuyuan, as well as businessmen and farmers from Czech CK town, Japan, Australia and Taiwan Province to dissect the trend of rural tourism transformation and upgrading around the themes of "rural tourism and rural revitalization" and "IP strategy of rural tourism". Show the image of new farmers in China, advocate the establishment of "China Rural Tourism Village Chief Alliance", publish the Shangrao Declaration of China Rural Tourism Village Chief Summit, issue a call-up order for new farmers to return home to start businesses, form an international friendship village alliance, organize domestic and foreign institutional media and domestic and foreign self-media to actively participate, and strive to build Shangrao into the source of new ideas for rural tourism development in China, and understand the local China in the new era with the eyes of Shangrao.

　　(VI) "Harvest China" Daoxiang Concert

　　1. Time: the afternoon of September 23rd, 2018.

　　2. Location: Yaowan Scenic Area, Wuyuan County

　　3. Content: Take the opportunity of the first "China Farmers Harvest Festival" to launch Shangrao’s brand of "the birthplace of world rice culture" in the novel form of holding a concert in the rice fields, and listen to the sounds of nature in Shangrao’s rice fields with a small and beautiful wonderful music experience. The concert plans to set up three chapters of "Plowing, Reading and Pleasure", integrate domestic excellent music, recitation, dance and beauty, and tell the cultural story of "Harvest China and Beautiful Shangrao" in an international audio-visual way.

　　By cooperating with the first-class video content team in China, Daoxiang Concert provided high-quality graphic and audio-visual communication content of "Harvest China Damei Shangrao" to CCTV, major Internet platforms, mobile Internet platforms and provincial and municipal TV stations at the communication node of China Farmers Harvest Festival, making it a brand IP and beautiful business card for rural tourism in Shangrao.

　　(7) Mid-Autumn Festival Moon-watching Carnival of "Village Songs in the Clouds"

　　1. Time: the evening of September 24, 2018

　　2. Venue: the main venue of Shangrao Chengdong Tourism Complex

　　3. Content: This year’s Mid-Autumn Festival is closely connected with the Harvest Festival, and it is planned to show the brand-new features of new farmers and new countryside in Shangrao in the new era in the form of Mid-Autumn Party and citizen carnival. In addition to local cultural performances, Shangrao’s cultural experience of farming and reading, and traditional Mid-Autumn Festival games, the whole activity was combined with various online interactive forms, such as H5 WeChat solve riddles on the lanterns, audio-visual challenge and other new forms to attract young people’s attention and participation. With the help of Mid-Autumn Festival news hotspots, the brand-new features of Shangrao urban tourism and rural tourism will be fully displayed.

　　(VIII) "Five Hundred Actions" of rural tourism in Damei Shangrao

　　1. Time: September 22 -24, 2018

　　2. Location: Shangrao City

　　3. Content: Damei Shangrao Rural Tourism "500 Action" is an innovative plan for rural tourism development combined with Shangrao’s reality. Specifically:

　　First, 100 travel agencies entered Shangrao: representatives of 100 travel agencies from all over the country were invited through Jiangxi Tourism Commission, Shangrao Tourism Commission, Shangrao Tourism Group and National Provincial State-owned Tourism Alliance to inspect the new rural tourism routes in Shangrao and discuss cooperation during the meeting.

　　Second, 100 village heads went to Shangrao: well-known village heads from China in New Era in Xiaogang Village in Anhui, Liangjiahe Village in Shaanxi, yuanjiacun in Xi ‘an, Shenshan Village in Jinggangshan and Anji in Zhejiang, as well as rural tourists and farmers from Czech CK town, Japan, Australia and other countries and Taiwan Province were invited to investigate and discuss rural tourism.

　　Third, hundreds of media enter Shangrao: invite hundreds of online new media and traditional media resources at home and abroad to carry out the external display and promotion of Shangrao tourism products and services through the Tourism Festival. Through interviews, reports, travel notes, as well as words, pictures, videos and other means, we will vigorously promote the new features of rural tourism in Shangrao.　

　　Fourth, hundreds of rural e-commerce companies entered Shangrao: it is planned to invite merchants from major e-commerce companies on Alibaba, Taobao and Tmall e-commerce platforms to participate in tourism festivals and supporting activities. Docking and communication with Shangrao agriculture, tourism and other industries and enterprises. Build a network sales platform for agricultural and sideline products, tourism and leisure industries, and expand e-commerce trading channels, so that Shangrao’s rich tourist specialties have heard of e-commerce procurement and flew to thousands of households.

　　Fifthly, hundreds of rural tourism investors and partners will enter Shangrao: it is planned to invite large domestic and foreign tourism investment companies to inspect, dock and negotiate with Shangrao’s tourism, agriculture, health care and other related industries, build a platform for capital going to the countryside, and promote the development of rural tourism.　

　　"5" means "five platforms":

　　This year’s Rural Tourism Culture Festival will strive to build "five platforms", namely, a platform to promote new rural tourism routes, a platform to talk about new rural tourism ideas, a platform to promote the development of rural e-commerce, a platform to promote capital to the countryside to talk about cooperation, and a platform to show new features of rural development.

　　Third, the characteristics of activities

　　This year’s rural tourism culture festival is rich in content and has many highlights, and has the following characteristics.

　　First, the timing is important and unique. The State Council approved the establishment of "China Farmers Harvest Festival", which greatly mobilized the enthusiasm, initiative and creativity of hundreds of millions of farmers and enhanced their sense of honor, happiness and acquisition. As a new symbol of tourism culture, it will be widely concerned by all walks of life. It is understood that many places in China are planning to hold activities to celebrate the first China Farmers Harvest Festival. Jiangxi is a big agricultural province, and Shangrao is the leading place of rural tourism in China. The first "China Farmers Harvest Festival" is a position that cannot be missed, and it must make a loud voice in Jiangxi. It is understood that at present, there are many farmers’ celebrations on September 23rd, but there are few rural tourism festivals at the same time, which can highlight our new mode and new path of developing rural tourism and boosting rural revitalization.

　　Second, it is grand in scale and the first time in the province. This year’s Rural Tourism Culture Festival is jointly sponsored by Shangrao Municipal People’s Government, Jiangxi Provincial Department of Agriculture, Jiangxi Provincial Department of Culture and Jiangxi Provincial Tourism Development Committee. All counties (urban areas) in a district and city participate, with a main venue (Shangrao city level) and 12 sub-venues (12 counties and districts in Shangrao), which is the first time in the province. Shangrao attaches great importance to it, and has set up an activity organizing committee with Ma Chengzu, secretary of the municipal party committee, as the first director, and Xie Laifa, deputy secretary of the municipal party committee and mayor as the director. By mobilizing the strength of the whole city, Shangrao strives to make 2018 "Harvest China" (Shangrao) Rural Tourism Culture Festival an influential rural tourism brand and case in China.

　　Third, the time span is long and the content is bright. This rural tourism culture festival is a celebration of farmers’ harvest festival, Mid-Autumn Festival and National Day, and runs through the fourth quarter. From today’s press conference to the end of the year, the activities are mainly divided into three stages. The first stage is the pre-heating stage, the second stage is the main activity stage (September 22 -24), and the third stage is the theme month activity stage. From October to the end of the year, various colorful rural tourism activities are held in counties (cities, districts). In terms of content, there are 8 theme activities, and Jonathan Lee and others will attend the Daoxiang Concert. In addition, there are more than a dozen theme month activities (lobster festival, rural food contest, rural e-commerce alliance, etc.), which can be said to have many bright spots and colorful.

　　The above is the main content of this rural tourism culture festival. Thank you for your strong support. Let’s look forward to the complete success of the 2018 "Harvest China Damei Shangrao" Rural Tourism Culture Festival!

Chen Huilong:Thank you for your introduction! In order to encourage more people to participate in the development and future of Qiling, Wu Xiangyang, the current village head of Qiling Village, will issue a global recruitment order here today. Let’s ask the village head of Wu Xiangyang to issue a recruitment order.

Wu Xiangyang, the head of Yuling Village (photo by Huang Yuting)

Wu Xiangyang:

　　In order to encourage more people to support Wuyuan’s poverty alleviation through tourism, on August 27th, Qingling Ancient Village launched the global recruitment of the rotating "village head" of Wuyuan, the most beautiful village in China.

　　The ancient village of Qiling has invested 1 billion yuan to create a unique agricultural custom landscape in autumn drying in Qiling, the first protection model of ancient villages in China, and partial relocation and resettlement tourism to help the poor.

　　Through global selection, every "village head" may come from across the border to make suggestions for the tourism development and the protection of ancient villages in Wuyuan. The precision poverty alleviation tourism project will better promote the local economic development through industrial poverty alleviation and industry poverty alleviation. I hope that every "village head" will leave a "glorious achievement".

　　Whose policy agenda will stand out? Who will be the first rotating "village head"?

　　As long as you have a 2-3-day holiday, certain social resources, and a charity to help the poor, make sure to do something meaningful for the village during your term of office.

　　During your tenure as the "village head" of Qingling Tourism, you will enjoy at least these five preferential treatments:

　　1. A beautiful and comfortable old house;

　　2. An assistant with both face value and talent;

　　3. Ad hoc "village visits" to listen to social conditions and public opinion;

　　4. Live broadcast on the all-media platform, the ancient village is a hot spot in the world, and you are the focus of the ancient village;

　　5. After leaving office with honor, the "Village Head Wall" will record your fame and keep it forever;

Chen Huilong:Thanks to Wu Cunchang for his release. Let’s enter the question session. Please raise your hand and introduce your news organization. thank you

Jiangxi Satellite TV reporter (photo by Huang Yuting)

Jiangxi Satellite TV reporter:What is the specific significance of this harvest festival in boosting rural revitalization? What kind of influence will it bring to farmers in Shangrao?

Li Ruifeng:We also mentioned the significance of this event release when it was released earlier.

　　"China Farmers Harvest Festival", as a new symbol of tourism culture, has greatly mobilized the enthusiasm, initiative and creativity of hundreds of millions of farmers, and enhanced their sense of honor, happiness and acquisition.

　　Shangrao has jurisdiction over 12 counties and cities and Sanqingshan Mountain. There are many beautiful rural tourist spots, and rural tourism is unique in the country. In particular, Wuyuan, the most beautiful rural area, has become a national benchmark, and Qiling has also become a model for rural revitalization with a unique "symbol of basking in autumn". Developing rural tourism is a main line of Shangrao tourism development, which is of great significance to increase farmers’ production and income, get rid of poverty and get rich, and promote rural revitalization and development. Relying on the holding of "Harvest China" (Shangrao) Rural Tourism Culture Festival will further promote the development of rural tourism in Shangrao’s jurisdiction, inject new connotation into "Great Beauty Shangrao", create a new brand for rural tourism in Jiangxi, explore a new way of "rural tourism promoting rural revitalization", and promote the formation of a strong atmosphere of flowers in beautiful villages. Holding this series with local characteristics will further enrich the material and cultural life of farmers, show the spiritual outlook of new farmers in the new era, and meet the new needs of hundreds of millions of farmers for a better life.

　　With the prosperity of rural tourism, the employment opportunities of farmers will naturally increase. Farmers can sell their own green agricultural products at their doorsteps, set up homestays and open restaurants, and actually enjoy the dividend of tourism development without leaving home.

Jiangxi Tourism Channel reporter (photo by Huang Yuting)

Jiangxi Tourism Channel reporter:What agricultural products have been harvested in the Farmers Harvest Festival? What agricultural products can we buy at the harvest festival?

You Shilin, Deputy Director of Shangrao Tourism Commission (photo by Huang Yuting)

You Shilin:"China Farmers Harvest Festival" is an exclusive festival for farmers. To realize farmers’ festival and farmers’ joy, this activity is based on farmers and rural tourism. Spring planting and autumn harvest, Chunhua Qiushi, and the autumn equinox season are fruitful, which can best reflect the bumper harvest. Shangrao is a famous land of fish and rice. The reputation of beautiful fish in Poyang and Gong Mi fragrance for thousands of years has been long since ancient times. Xin Qiji’s description of rice flowers and flowers means a good harvest, and listening to frogs is exactly Shangrao. Autumn is crisp, which is not only an important season for autumn harvest, autumn ploughing and autumn planting, but also a good time for rice fragrance, crab fat and chrysanthemum yellow, and autumn scenery. Therefore, we set up the "Damei Shangrao" harvest market in the main part of the event, where tourists and citizens can buy agricultural products, local products and handicrafts from 12 counties (cities, districts) and Sanqingshan in Shangrao. For example, the fishing production of Poyang Lake, Gong Mi for ten thousand years, dried peppers and so on. In the sub-venues in Shangrao, you can also participate in the activities to experience local folk cultural performances, unique skills, and taste the special food of farmhouse music.

　　Farmers’ Harvest Festival is not only the harvest of agricultural products, but also the mobilization and gathering of resources from all sides, enhancing farmers’ enthusiasm and confidence in revitalizing the countryside, promoting the overall revitalization of the countryside, making farmers a promising industry and an attractive occupation, and making the vast beautiful countryside a harvest for beautiful homeland, which lives and works in peace and contentment. By vigorously developing rural "tourism+",we will gather together to tackle poverty and implement the strategy of rural revitalization, and promote the majestic power of "rural tourism promotes rural revitalization".

Jiangxi Pictorial Newspaper reporter (photo by Huang Yuting)

Jiangxi Pictorial Newspaper reporter:The theme activity stage just mentioned will be held in Shangrao from October to December. So what other series of activities are there?

Li Ruifeng:Our theme activities will be held from October 1st to December 30th, and a theme will be determined every month to hold various colorful rural tourism activities in counties (cities, districts). In October, in order to welcome the National Day Golden Week, Hengfeng County will hold the first Shangrao Rural Tourism Food Competition and other activities. Lead Mountain will hold Jiangxi Wuyishan Black Tea Culture Festival to spread Jiangxi Wuyishan black tea culture. From September to December, Guangfeng District will hold a series of activities around the Harvest Festival, such as the Songfeng Taro Banquet in Shidu Village, Songfeng Township in October, the "Ten Thousand People Taste Majiayu" in November, and the Hengshan Food Festival and Xiaofeng Killing Pig Rice in December. Wuyuan Huangling Scenic Area carried out a feast of picking chrysanthemums in Chongyang to enjoy the autumn sun, taking photos of Hongfeng to welcome the winter and dancing back to Qingfeng. Poyang and yugan county will hold wintering migratory birds to shoot and watch and fish customs cultural activities.

　　Around the local characteristic culture, a series of activities were carried out to celebrate the Farmers’ Harvest Festival, making the fourth quarter of this year a veritable "Shangrao Rural Tourism Happy Season", extending the popularity to 2019, and connecting with the activities of "Rural Tourism for the New Year".

　　In addition, there are many activities here, so I won’t list them one by one. Media friends and tourists can pay attention to our tourism dynamics in Shangrao and learn about the preview and progress of the activities.

Chen Huilong:Because of the time, that’s all for answering reporters’ questions. Thank you again for the leaders, guests, journalists and friends, and welcome you to continue to pay attention to the follow-up progress of the 2018 "Harvest China" (Shangrao) Rural Tourism and Culture Festival. Shangrao Tourism Commission has issued news materials, and journalists and friends are welcome to download and view them. If you have any questions, you can consult, communicate or interview after the meeting.

　　This concludes today’s press conference. Thank you!

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　On the same day, the 45th Bangkok International Auto Show opened, attracting a large number of visitors. Many China automobile brands also appeared at this auto show.

　　Xinhua News Agency reporter Wang Teng photo

　　"particle robot" system

　　The robot we see now may be human, or it may be a mechanical arm and a big machine … … Do you dare to imagine that the robot in the future may be composed of countless "cell" robots, not only human beings have autonomous consciousness, but also can change their shapes at will like the robot in Terminator, and even more like human beings, even if "cells" age and die every day, it will not affect the normal body function at all … …

　　On November 3rd, many authoritative scientists from all over the world gathered at Tencent Science WE Conference in Beijing to explore the future "small universe". At the meeting, the reporter of Yangzi Evening News interviewed Hod Lipson, a researcher of the new particle robot, director of the Creative Machine Laboratory of Columbia University and professor of engineering.

　　Yangzi Evening News/Zi Niu News reporter Xu Xiaofeng

　　Explore the future

　　In the world of grandchildren, machines will have a sense of autonomy

　　Let the robot take care of itself and manage itself.

　　Robots have autonomous consciousness and even bite human beings, which has always been a problem that many scientists worry and argue about. The new "particle robot" reported on the cover of Nature magazine on March 20 this year can move collectively like living cells. Simply put, just like the human body is made of cells, this "particle robot" may also be combined into a robot that can be truly autonomous or even "regenerated".

　　In the future, robots will have autonomous consciousness, but I am not worried. As one of the leaders of the particle robot research team, Professor Hod Lipson thinks that "it is inevitable that there will be such a day. I don’t know whether it will happen in 10 years or 100 years, but I am more sure that our grandchildren will live in a world where machines will have self-awareness."

　　For the threat theory of autonomous robot, Hod Lipson uses the example of "fire" to express his views — — Fire is very dangerous and powerful. But do humans wish they had never discovered fire? The answer is no. Because with a fire, you can do many things that you couldn’t do before, such as eating cooked food, heating and so on. Robots with autonomous consciousness are powerful and dangerous, and this technology is worth owning. It is important for everyone to realize what this robot can and can’t do, and make sure to use it for good things.

　　"Just like the face recognition technology that has been criticized by many people for invading privacy, it is a great help to find missing children; The UAV, which may be developed into an attack weapon, is a useful tool to help farmers take care of crops when it is used in agriculture. Therefore, the mirror of AI is just ‘ Enlarged ’ Whether AI develops in a good direction or a bad direction depends on the intentions of developers and users. We have developed and used many machines now, and the number of these machines will become more and more complicated. One day, humans will not be able to directly take care of so many and complicated robots. We must find ways to let robots take care of themselves. "

　　"particle robot" should "transform" into nanometer

　　Or you can simulate a "life-like body" with thousands of widgets.

　　According to Hod Lipson, the so-called "particle robot" system consists of many individual units, with a simple disk shape, a built-in battery, a communication module, a small motor and a uniquely designed mechanical structure. Every part of the particle robot is very simple and cannot move independently. But if the three particles are put together, when the particles are instructed to expand and contract, they will interact with the other two "neighbors", and you will push me and drag me to complete the straight line walk. After adding more particles, more complicated things can be accomplished. A robot composed of a group of particles can move around, transport objects and avoid obstacles under the guidance of light.

　　The scientific evaluation of particle robot technology developed by Hod will lead to the fourth wave of artificial intelligence, and the machine will probably have the unique creativity of human beings in the past. The great thing about this "particle robot" is that it is just like the cells that make up the human body. Even if 20% of the particles fail, the whole system can still run, which is also a breakthrough in the viability of the system. Hodglipson said that cells are constantly being produced, aging and dying in people every day, but I am still me, and you are still you. Now build a robot, like a human body, which can be composed of these parts (particle robots). Even if it is partially damaged, it can still function normally as a whole like a human body.

　　This is completely different from our idea of building machines today. An airplane is made up of many parts. If any part fails, the airplane can’t go to the sky. But the robot composed of particle robots is more like an organism, with brains to model and develop itself, and maybe it can be repaired and regenerated in the future.

　　Hod Lipson told reporters that in the future, "particle robots" will be smaller and will form robots to operate like tens of millions of cells. So using nanotechnology or at least micron technology is the next goal. It is impossible to have a practical scene until every part of the particle robot is small enough.

　　What are the benefits of "life-like" robots? Hodglipson said that organisms can be 100% recycled. For example, if you eat a food, your body will recycle the useful substances it provides to you and make full use of it. In the future, there may be a physical machine that can realize this cycle, which is composed of millions and tens of millions of small parts and becomes a recyclable ecosystem. The primary application of this robot may appear in the exploration of the universe. For example, when exploring the moon, these robots can change their shape to adapt to and explore the environment.

　　international cooperation

　　Among the 10 doctoral students in the team, 4 are from China.

　　Do China and the United States have different research focuses in the field of artificial intelligence? NO！

　　Hod Lipson told reporters that there are 10 doctoral students in his research team, including 4 from China, and even more from China, accounting for more than 10 of the master students. There are also many China people among the faculty and staff of our university.

　　In the field of artificial intelligence and robotics, the number of papers published in China, the United States and Europe is roughly the same. Hod Lipson believes that in the world of artificial intelligence and robotics, the world is really flat, and everyone has a strong sense of sharing, which has greatly promoted international cooperation. Hod Lipson’s laboratory is visited by reporters to take photos and ask questions day and night, and sometimes they ask very difficult questions.

　　Some people say that the difference between China and the United States in the fields of artificial intelligence and robotics is that China may be more applied in research, while the United States has done more solid basic research. Hod Lipson said that he didn’t think so. Both Chinese and American scientists are involved in research. In his own laboratory, some researchers pay more attention to application and some pay more attention to basic theory. For example, he has a project of his own that is a robot that can "catch" this action. Researchers will have a lot of contacts with the factory to study whether it can catch 100,000 times without failure, and there are people who pay special attention to the creativity and self-awareness of robots. This is a more philosophical thinking. Therefore, in the wider field of artificial intelligence and machinery, practical and theoretical basic research is widely carried out.

Special feature of 1905 film network …………………………………………………………………………………………………………………………………………………………….What is worth looking forward to is that in the post-National Day era, the big screen is still wonderful.

Those who have not appeared for a long time and both of them are "open", and their new works are about to unveil the mystery;

Hollywood blockbusters and mainland China, which have attracted much attention, are scheduled for the middle and late October, and the exciting visual feast is also eagerly awaited.

As a great wave of wonderful works line up for release, we have specially prepared a movie guide for fans. You may wish to refer carefully and make your favorite choice!

Wonderful domestic movies

Lanxin Grand Theatre

Director: Lou Ye

Starring://

Release date: October 15, 2021

Recommended index: ★★★★★

The "Lanxin Grand Theatre" with twists and turns on the road to release has finally arrived!

　

Lan Xin Grand Theatre is adapted from Hong Ying’s novel The Death of Shanghai and Yoko Guangyi’s novel Shanghai. It tells the story that Yu Yan, a famous actress played by Gong Li, is collecting secret information for the Allies while she is playing a stage play, and accidentally discovers the Japanese plan to attack Pearl Harbor.

Gong Li’s dual roles of "actor" and "spy" in the play are certainly one of the highlights of the film. In addition to "Gong Huang", there are many powerful actors such as Mark Chao and Odagiri Joe, director Lou Ye’s stylized image expression and Douban’s good reputation of 7.2 points, all of which are the reasons for the film’s eye-catching.

Director:

Starring:/Dylan Sprouse/

Release date: October 15, 2021

Recommended index: ★★★★

Turandot: The Origin of the Curse is another personal feature film produced by director Zheng Xiaolong after 2001.

The film is inspired by the opera Turandot by Italian composer puccini giacomao and the famous novel Tri-color Bracelet by screenwriter Wang Xiaoping, aiming at giving a new interpretation to Turandot in the opera from an oriental perspective. From the stairs to the house, the films are mostly shot in real scenes, and the use of a large number of long shots and sports shots adds a delicate texture.

It is also noteworthy that Princess Turandot is played by Guan Xiaotong, who will compose a love song with Italian actor dylan sprouse in the play. In addition, together with two renowned Chinese and foreign actors, they will also present their Chinese film debut in this work.

　

Director: Liu Xiang

Starring://

Release date: October 22, 2021

Recommended index: ★★★★

The Uninvited Visitor was born in Beijing International Film Festival, but also blossomed in Beijing International Film Festival.

The film was awarded the "Most Potential Creative Team Award" by Beijing Market Project Venture Capital of the 10th Beijing International Film Festival, and the script was seen by famous directors early. Under the supervision of Tian Zhuangzhuang, Liu Xiang, a newcomer, is a director, a screenwriter and a photography director, and three young and middle-aged actors, Fan Wei, Zhang Songwen and Dou Xiao, are brought together to form this suspense comedy bureau.

Uninvited visitors revolves around a murder case in a dilapidated residential building. The interesting thing about the whole film lies in the mystery from different characters’ perspectives, which can always set off reversals again and again. The just-right suspense atmosphere is always exciting. After a lapse of one year, when the film appeared in Beijing International Film Festival again, it was successfully selected for the "Focus on the Future" unit.

The first incense burner

Director: Xu Anhua

Starring://

Release date: October 22, 2021

Recommended index: ★★★★★

Xu Anhua deserves to be called a "loyal fan". From "The First Furnace Incense" to "The First Furnace Incense", which is the original work directed by Zhang Ailing for the third time.

This time, Xu Anhua invited many masters behind the scenes to escort the film. Up to now, The First Stove Incense, which has appeared in Venice International Film Festival, Busan International Film Festival and Tokyo International Film Festival successively, has gained a good international reputation.

In terms of actors, Sandra’s partner Eddie Peng Yuyan should be an eye-catching combination, but whether the former plays the Shanghai schoolgirl Ge Weilong or the latter plays the playboy Qiao Qiqiao, the role fit of the two protagonists has caused controversy.

Then, with Xu Anhua’s support, what is the actual performance of the two? The film is about to start and the answer will be announced soon.

Director:

Starring://

Release date: October 29, 2021

Recommended index: ★★★★

Wuhai uses a real place name as its title. This is a city adjacent to Ordos, and it is also the place where the movie story takes place.

The film tells the story that Yang Hua (Huang Xuan) and Miao Wei (Yang Zishan), a young couple, have experienced a concentrated outbreak of various contradictions in their emotions, family and career in just three days, and their originally loving and peaceful life is out of control and gradually seems to be apart from each other. It is another realistic work directed by Zhou Ziyang.

Compared with the Old Beast, Zhou Ziyang’s self-evaluation is more complete this time. He said that he added genre elements to his new work. "It looks a little suspenseful, and the theme and core are still realism. There are a lot of long lens designs in the film, and the image style is beautiful and refined. This is a powerful work. "

Director:

Starring://

Release date: October 30, 2021

Recommended index: ★★★★★

In the 1960s, under the response of the four influential film studios at that time, 22 actors selected from the three generations of actors became the first batch of films recognized by the public in New China, which set off the earliest "idolize" wave after the founding of New China.

The Actor takes these 22 movie stars as the breakthrough point, and gathers many senior actors, such as Yu Lan, Tian Hua, Yu Yang,,,, Niu Ben, etc., and reproduces the style of the first generation of film artists in new China across the times and centuries.

As the film emphasizes, "be a clean and honest person and act seriously"! Today, the topic of actor’s virtue and art is widely discussed, and this film may bring you new insights and thoughts on the profession of actors.

Shake Hollywood blockbusters

Dune

Director:

Starring:Timothée Chalamet/

Release date: October 22, 2021

Recommended index: ★★★★★

Adapted from the influential sci-fi IP, and jointly created by the Oscar-level production team and the top cast, the sci-fi movie Dune carries the expectations of countless fans.

With the films being painted in Europe and America, the reputation of foreign websites has been released. The freshness of rotten tomatoes is 90%, and IMDB is 8.5, which is not bad. Even Villeneuve himself said that this is his best film.

Villeneuve used to incorporate a lot of China elements, but in Dune, China elements will still appear. The director bluntly said that China’s rich culture had a great influence on him, and he was deeply attracted by Chinese culture.

Chinese actors will play a key role in the play, which is Dr. Yue’s first time to take part in a Hollywood blockbuster.

007: No Time to Die

Director:

Starring:/　

Release date: October 29, 2021

Recommended index: ★★★★★

After six years, 007 announced its return!

As a spy movie IP, which is popular all over the world, and also the last work of 007 series starring daniel craig, "007: No Time to Die" has attracted much attention.

In the film, all the old faces such as,,, and, have returned, and daniel craig, now 53, will put an end to his performance in Bond, and his 15-year "spy career" is about to usher in the final battle.

"007: No Time to Die" tells the story that Bond is facing an unprecedented crisis after retiring, and new and old hatred related to his life and death follow one after another, and he wants to save the world under the turbulent tide.

The duration of the film is 163 minutes, surpassing the previous 24 works in the series and becoming the longest James Bond film in history.

The writer is a writer @ Detective Zhang.

Movies are an escape from ordinary, monotonous and repetitive daily life.

"Little Shede", which focuses on the topic drama "Young to Young" and "Little to Early", opened low and went high. After two weeks of broadcasting, it won the first place in the ratings of the new drama in the same period, and it was even more sought after during the broadcasting process.

　

As the third work in the "Xiao" series of parenting education plays, Xiao Shede has a higher degree of discussion than the previous "Xiao Bie Li" and "Xiao Huan Xi".

Under the crazy topic of "involution" for several weeks in a row, the play ushered in a grand finale during the May Day holiday.

　

Well, affected by the hot search, I didn’t hold my breath after all.

　

In fact, the views on Xiao Shede are quite contradictory. On the one hand, both the young actor and the old face perform very well, and the educational topics involved are true and heartfelt. On the other hand, in order to strengthen the plot line, the design of a contradictory play on average every day is indeed exaggerated.

　

First of all, Xiao Shede sets up a pair of contradictory sisters in the relationship between characters.

Nan Li (Song Jia) and Tian Yulan (Rulu) are both daughters of Nan Jianlong (Zhang Guoli). However, Nanli is Nanjianlong’s biological daughter, and Tian Yulan is Nanjianlong’s wife’s child when he got married for the second time.

Due to his incompatible personality, Nan Jianlong divorced Nanli’s mother when Nanli was in high school, married Tian Yulan’s mother as his wife, and Nanli left his father with her mother. After many years, Nan Li gradually let go, but she has not yet come out of this trauma.

　

Unfortunately for Tian Yulan family of origin, even though she moved into Nanjia with her mother, she still felt extremely inferior. She had to work hard to earn money and marry a good family to pay homage, so that she could feel a little sense of accomplishment in Nanjia.

　

The first episode of Xiao Shede began with a family dinner, and two families took their children to their grandfather’s house for dinner.

During the dinner, everything from clothes to make-up, to children’s grades, trophies and talents became the topic "weapons", and the two men were fighting and fighting.

A dinner was a circus, and the family dinner ended in discord.

　

Nan Li was born in an intellectual family, received a good education and had her own ideal career. Her family is happy and her career is smooth. She has a son and a daughter, and her husband cares about her family. Both of them uphold the Buddhist concept of parenting and hope that their children will have a happy childhood.

Tian Yulan was born in the bottom, and suffered from hardships since childhood. Life didn’t improve until she came to Nanjia with her mother. With three degrees, the husband doesn’t have a serious job, and he doesn’t care about the children. Their lives need the support of the rich husband-in-law, and their desire to have a successful child is extremely urgent. They are typical "chicken baby mothers" in children’s education.

This is also the biggest reason why the two families have different ideas about education.

　

In the play, Nan Li didn’t enroll her daughter in extracurricular classes at the beginning. She didn’t want to put too much pressure on her children, but hoped that they could be happy. Even if she occasionally got the bottom score, she never scolded her children, so she didn’t pay attention to how Xiaoshengchu chose a school at the beginning.

Tian Yulan is well aware of the enrollment rate, training courses, and policy trends. She is also fully responsible for her son Ziyou. She participates in every learning stage and arranges her study life in a planned way. Her son is indeed among the best under his education. She hopes that her son can successfully enter the junior high school of key middle schools.

However, as children enter the fifth grade of primary school, they are about to face "junior high school", and the two educational models have corresponding problems.

　

Because I didn’t go to cram school, the problem of Huanhuan’s grades began to appear slowly. Huanhuan, who was still in the middle and upper reaches, suddenly fell to the bottom. When she lost her class cadre title, she was laughed at by her classmates. The originally optimistic and cheerful child collapsed.

Achievement and happiness are not a choice for Huanhuan, and she is not happy with poor grades.

　

On the other hand, Nan Li always thought that she was bound to win the position of director, but she was replaced by another "airborne" talent with a high academic background.

　

In the play, Nan Li chatted with the president and mentioned the problem of children’s reading. The president thinks that the problem of children going to school is the trouble of our generation.

　

"Our children can’t get into our own alma mater, and their positions are not as high as ours. Their income and social status are not as good as their parents after they become adults." These words made Nan Li begin to realize that not paying attention to the problem of children’s reading may delay their children’s future.　

Nan Li wanted to "take a shortcut" by buying the school district, but after buying the school district, she found that the policy had changed and the school district had to have three accounts. ……

　

In the end, it was not because of Tian Yulan’s influence that Nan Li and her husband started to have a baby, but because of their anxiety about themselves and Nan Li.

　

Although Tian Yulan’s son Zi You has been doing well in his "Chicken Baby" mode, Zi You actually doesn’t like Olympiad, nor is he a mathematical genius. He loves football and hopes to become a biologist in the future.

But these have nothing to do with the entrance examination he will face. In the crucial year of "junior high school", Tian Yulan even forbade him to spend his energy on things unrelated to his studies.

　

Tian Yulan’s excessive pursuit of famous schools made her feel nothing even when she heard the teacher scold Zi You in public, because the child’s grades did improve.

Under the pressure of Tian Yulan, Zi You had hallucinations in the examination room of the Olympic Mathematics Competition, tore the examination paper and overturned the table, and his grades also fell to the middle reaches from the previous three days.

　

Only after seeing a psychologist did I know that Ziyou’s hallucination was caused by excessive pressure. The doctor advised parents not to put too much pressure on their children and let them relax as much as possible.

　

Tian Yulan, who originally regarded his son as his spiritual sustenance, was hit hard and his spirit completely collapsed …

　

In addition to the first two groups of education modes that are common in daily life, Xiao Shede also has a special family, that is, parents with insufficient strength reserves have gifted children.

　

In the play, Mi Tao’s family are migrant workers in Shanghai. Although Mi Tao’s father runs a fruit stand and her mother works part-time in the protagonist’s home, the family’s economic conditions are difficult, but Mi Tao is a talented girl with an IQ of more than 140.

Compared with Ziyou and Huanhuan’s family, they are fighting for the places of "prestigious schools". As long as it is for children, any excess consumption can be done without blinking. Mi Tao’s family has to empty their money and take multiple odd jobs to make up for the children’s tuition in order to get a gold medal class and get rid of the original living environment for their children’s education.

The pressure of family makes Mi Tao feel that spending money is "making mistakes", and money has become a curse that binds Mi Tao. After living in a big city, Mi Tao received a good education, but compared with most middle-class students, she also had a huge gap …

　

In fact, everyone in the play is a victim in the environment of educational involution, because as long as it is related to children, no parent can always remain rational.

　

"A theater,

With the first year of the outbreak of AI hardware represented by AI mobile phones and AIPC, AI will become a strong driving force to drive users to change their products in the future, and also open up unlimited possibilities for the innovation and growth of 3C digital industry. On March 13th, JD.COM 3C Digital Partner Conference seized the opportunity of generative AI, and set three major goals: 500 new products achieved "one step ahead" cooperation, sales of 15 major trend categories achieved more than 100% growth, and 5,000 "super explosions" with annual sales exceeding 10 million.

Around the above three annual goals, JD.COM 3C Digital has launched practical solutions in how to promote new products, create trend categories and create super explosions, so as to build a new flywheel for the future growth of the brand.

Grasping the times trend and opportunity of generative AI, JD.COM 3C Digital formally put forward the "Accelerated Plan of AI Renewal" and actively embraced the new wave of AI. AI hardware is the most important trend category created by JD.COM 3C Digital together with the brand this year. JD.COM 3C Digital has launched a special position of AI hardware such as "AI Equipment Pavilion" in the station. In the future, it will rely on the deep construction of supply chain and brand, and based on the insight into the user’s demand trend, it will promote the wide application of personal big models on more terminal devices such as PCs, mobile phones and projectors, accelerate the further popularization of AI hardware, and provide users with more efficient and convenient content creation and intelligent experience, so that generative AI will benefit everyone. At the same time, JD.COM 3C Digital will continue to promote the popularization of other trend categories, including folding screen mobile phones and open headphones, and help 15 trend categories achieve more than 100% sales growth in 2024.

At the level of new products, JD.COM has provided 3C digital brands with the marketing capabilities of full link upgrade, such as new product incubation, water storage and grass planting, pre-heating for sale, new product daily outbreak and daily renewal, which helps new products to accelerate their growth and enhance the certainty of new products being exploded. In 2023 alone, hundreds of brand new products were selected and made a heavy debut in JD.COM. In order to bring users a more extreme new product experience, JD.COM officially announced the "one step ahead" plan for new 3C digital products, to meet the desire of digital enthusiasts to "grab the fresh" experience. Without waiting, the vast number of users can enjoy the exclusive experience of taking new 3C digital products first, enjoying rights first and offering discounts first in JD.COM, thus truly creating the ceiling of the new 3C digital industry purchase experience. JD.COM is accelerating the "one step ahead" cooperation with various brands, and it is expected to provide consumers with 1,000 "one step ahead" 3C digital new products in 2024.

At the same time, in 2024, JD.COM 3C Digital will continue to make efforts to provide trade-in services, and integrate 3 billion yuan plus trade-in subsidies. By upgrading the trade-in scheme of the whole product cycle, making low-price concessions and the ultimate experience, JD.COM 3C Digital will join hands with the brand to launch a "growth war" of trade-in to activate consumption, and incite the sales of new products to exceed 100 billion yuan in the next three years, thus helping the sustainable growth of new products.

In terms of explosives, an effective "PEPSI methodology" has been established to create "super explosives", namely, Price (price), Exposure (exposure), persistence (persistence), Stock (inventory) and Interaction (feedback). Through deep cooperation with brands, Provide competitive prices, long-term high exposure, lasting and effective investment, sufficient inventory, and sensitive user demand feedback, and boost the average sales volume of the overall pallet in each activity cycle by more than 50% month-on-month, and successfully build a number of products including Red Magic, Hewlett-Packard notebooks, Xiaomi headphones and Huawei routers into industry explosions, with the average sales volume of the overall pallet in each activity cycle increasing by more than 50% month-on-month. This year, JD.COM will continue to iterate over 3C digital "super explosive" IP, adding new resources, new rights and interests, new cooperation and new scenarios, and the goal of "super explosive" with annual sales exceeding 10 million yuan in 5,000 years will also be easily grasped.

In 2024, JD.COM 3C Digital will continue to focus on "how to save money quickly", and further upgrade its marketing content and omni-channel service ability around new product launch, trend category and super explosive product creation, so as to achieve the three annual goals as soon as possible and help the brand expand more business growth opportunities.

　

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There’s another wave on the 22nd floor? The rare calm is about to be broken! The TV series Ode to Joy 5, produced by Noon Sunshine, written by Anai, directed by Jian Chuanhe, with Hou Hongliang as the chief producer and Fang Hui as the producer, was broadcast on CCTV-8 at 21: 30 on March 16th. Tencent video and iQiyi premiered on the whole network, and the 22nd floor was blackened by "ex-roommate" He Minhong, which set off the tone of war, and the unsolved worries of last season’s story broke out one by one. This "Ode to Joy 5" will bring you a unique ending chapter with more turbulent emotional concentration. Noon Sunshine is a member enterprise of Chinese Culture Group Company led by Li Ruigang.

As soon as "Ode to Joy 5" was broadcast, it was searched on all major platforms and spread all over the network.

Light up the green light for the life line spectrum,"Ode to Joy 5" high-energy preview "Angry Surrounding" is full

If we project our life on the staff, will our life be a soothing and healing music or a magnificent movement with passionate ups and downs? The experience since the 22nd floor is undoubtedly the latter, with unavoidable family burdens, intrigue in the workplace disputes, and unpredictable emotional changes … The notes of life cannot be written in advance, but they can light a green light for yourself to move forward bravely.

In the "5-line spectrum" poster released this time, in addition to the ingenious metaphor in the composition elements, the position of the characters is also quite "chewy": Can Ye Zhenzhen (Jiang Shuying) and David (Shawn Dou) be sweet to the end? How will Fang Zhiheng (Yang Caiyu) and Li Qixing (Wang Anyu) pull this season? Does Zhu Zhe (Karlina) maintain the grand slam of "100 episodes of loneliness"? He Minhong (Zhang Huiwen) is finally far away from Qi Mu (Jing Chao)? Is the newcomer Liu Su (Xiaohan Zhang) around Yu Chuhui (Haofei Li) a passer-by or a good marriage?

The ingenuity of the poster is still an "appetizer", and the amount of information in the preview is called "stimulus". "You invade my privacy at will, watch my pain, don’t think I’m good at bullying." He Minhong, who returned to the 22nd floor, attacked everyone with full firepower and equality. It can be predicted that this season will usher in a high-energy plot that will explode at the beginning. Not only that, David’s family conflicts escalated, Fang Zhiheng’s father refused to bear the responsibility of raising his little sister, and Zhu Zhe’s falling out with his boss increased the content of Ode to Joy 5.

The final curtain of the 100-episode sitcom on the 22nd floor will be opened.,Open a new chapter in life with Wumei

No suspense! No foreshadowing! From the preview, we can see that many difficulties and puzzles left by the closing of Ode to Joy 4 will come to an end in Ode to Joy 5.

Will Ye Zhenzhen stop this relationship in time because of David’s growing family problems? Can Fang Zhiheng, who is on the rise in her career, take care of her younger sister? Will Zhu Zhe’s "career marathon" and "family tug-of-war" have a happy ending? Can He Minhong, who continues to be crazy, suddenly wake up after recognizing the essence of Qi Mu? Can Yu Chuhui, who is completely divorced from his father, usher in a double harvest of career and emotion?

After living together in groups on the 22nd floor and the stories that happened along the way, some of the five beauties have strengthened their principles of dealing with others, some have reconciled with the past and embarked on a new life journey, and some have completely shattered and rebuilt their attitudes and values towards life. The audience accompanying Wumei’s growth will surely not miss the closing work of this "100 episodes of the scene growth drama on the 22nd floor".

Noon Sunshine, the producer of Ode to Joy 5, is the leading company in the field of TV drama production in China. It has successfully produced well-known hit dramas such as nirvana in fire, Ode to Joy, Everything is Fine, Great Rivers, Minning Town and Courtyard of County Committee. According to Southern Weekend, in 2016, after being chased by swarming capital for five years, Hou Hongliang and Kong Sheng, the core figures of Noon Sunshine, chose Chinese Culture Group Company (Mr. Li Ruigang, Chairman and CEO) and sold the seat of the largest shareholder.

　　According to the data of "China TV market brand shipment monthly express" published by RUNTO,In February, 2024, the shipment of brand complete machines in China TV market reached 1.77 million units, a sharp drop of 26.6% year-on-year and 57.8% quarter-on-quarter.. After January’s shipments exceeded any month of last year, February’s shipments also reached the lowest level in the past 13 months.

　　Excluding the influence of the dislocation of the Spring Festival in two years, the cumulative shipment in January and February 2024 was 5.96 million units, an increase of 3.1% over the same period in 2023.

　　Monthly trend of brand shipment in China TV market for 13 consecutive months

　　Data source: RUNTO, unit: 10,000 units,%

　　At the same time, it is noted that February last year was the off-season after the Spring Festival. Although February this year was the Spring Festival month, the sales volume in the whole month still showed a certain growth year-on-year driven by the doubling of sales volume in the week before the Spring Festival. The retail volume in the first two months of this year has increased year-on-year, which may be a signal of sales recovery.

　　According to the online monitoring data of RUNTO, in January and February, 2024, the cumulative retail volume of online public retail channels (excluding content e-commerce companies such as Jikuai) in China TV market increased by more than 10% compared with the same period of last year, and the retail volume increased by more than 40%, with an average price of about 2,810 yuan, a year-on-year increase of 27% and an average size of 66 inches.

　　Under the shipping caliber, in February 2024, the total shipments of the top seven traditional major brands in China TV market, namely Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, Haier and their sub-brands, were about 1.65 million units, down 25.9% year-on-year and 57.9% month-on-month, and the combined market share was as high as 92.9%.

　　From January to February, the total shipments of the seven major brands were about 5.56 million units, an increase of 4.2% over the same period in 2023, and the growth rate was higher than that of the broader market.

　　Brand performance of the first camp

　　In terms of camps, the total shipment of TOP4 brand in the first camp (with an annual shipment of more than 6 million units) reached 1.41 million units in February, down 24.6% year-on-year, which was less than the market.

　　Xiaomi (including Redmi) shipped nearly 400,000 units in February, down about 30% year-on-year, and its market share reached 21.5%, down 1.7 percentage points month-on-month. The decline in market share was mainly due to the reduction of small-sized low-end products under the strategy of "emphasizing profits but neglecting scale".

　　Hisense, TCL and Skyworth (including sub-brands) shipped 1.03 million units in February, down 22.0% year-on-year, and the combined market accounted for 58.2%, up 3.3 percentage points from the previous month. The cumulative shipment in January and February was 3.33 million units, up by 14.2% compared with the same period of last year, and the combined market share increased by 5.4 percentage points.

　　Among them, Hisense (including sub-brand Vidda) and TCL (including sub-brand Thunderbird) shipped between 350,000 and 390,000 units in February. The shipment of Skyworth (including its sub-brand cool open) is about 290,000 units.

　　Brand performance of the second camp

　　The combined shipments of Changhong, Konka and Haier in the second camp (with an annual shipment of more than 1 million units) in February were about 240,000 units, down 32.9% year-on-year, and the total volume was not as good as that of the single brand in the first camp.

　　In addition, the total monthly shipments of the three brands decreased by about 30% year-on-year, and the combined market share was 13.3%, down 2.0 percentage points from the previous month. However, its cumulative shipments in January and February also increased compared with the same period of last year, reaching 880,000 units, with an increase of 0.8%.

　　Huawei’s shipments are still only tens of thousands, down about 20% year-on-year. At present, Huawei’s strategy mainly focuses on middle and high-end products. Although the scale has not started, the profit has improved.

　　Other brand performance

　　The four major foreign brands Sony, Samsung, Sharp and Philips shipped less than 100,000 units in February, down about 40% year-on-year.

　　It is worth noting that according to the industrial chain information, Samsung Electronics will use both the QD-OLED displayed by Samsung and the W-OLED panel displayed by LG in this year’s flagship product S90D OLED TV.

　　summarize

　　At the beginning of 2024, China’s economy continued to expand, but the growth rate slowed down year-on-year, and real estate sales also weakened. The government set the economic growth target for 2024 at around 5% again, and predicted that the final growth rate may also slow down to the benchmark of 4.6%, mainly due to the low cardinal utility fading and the continuous downward trend of the real estate market.

　　Under this economic background, the performance of China TV market shipments in the first two months of the new year was acceptable, at least it was a signal of recovery growth.The two major driving forces of China TV market in 2024 will be the big-screen promotion of sports in the New Year and the "trade-in of consumer goods".In view of the latter, subsidies may be borne by local governments instead of central finance, and the low energy efficiency of TV sets and high retention rate may be three hidden disadvantages.

　　Related reading:

　　Luotu Technology: The retail volume of smart devices in China’s living room is basically on the rise.

　　In 2023, the laser projection market increased by nearly 30%, and households accounted for nearly 70%.