The domestic animation ＂The Reincarnation of Nezha’s Magic Child＂ broke 2 billion at the box office： What did it depend on？

It is no exaggeration to say that Ne Zha’s "Nezha" can be directly listed among the top ten classic animated films in Hollywood, just like "The Lion King".

As of August 4th, Ne Zha hereinafter referred to as "Nezha" had a box office of over 2.3 billion yuan, with a box office of over 2 billion yuan within ten days of its release, which broke through all previous box office achievements of domestic animation and became the box office strength of the summer file. According to douban’s high score of 8.6, Ne Zha’s Nezha is expected to break 3 billion box office in the future.

Like Dying to Survive, the box office champion of last summer, Ne Zha (hereinafter referred to as "Nezha") also broke through by word of mouth, and the box office soared.

Before "Nezha" was officially released, people saw the fire before it was reflected. After watching the screening, the friends came to Amway in their circle of friends. The film was highly discussed in Weibo and WeChat, and rushed to the hot search list in Weibo many times. The scores of Douban, Cat’s Eye and Taobao Film were also surprisingly consistent, reaching the high score evaluation standard.

Point screening is like a fire for such a high-quality film as Nezha, which has blown the red wind ahead of time. Just watching the preview, many viewers will think that the image of Nezha is too ugly. The image of Nezha with dark circles, smoky makeup, big round face and sharp teeth is different from the audience’s expectation. However, after watching the film, many viewers automatically turned into tap water and went crazy about Amway.

On August 4, when the box office of the film exceeded 2 billion, many netizens said that they had already brushed 3 or 4 movies.

This is indeed a successful and perfect domestic animation, and after The Return of the Great Sage, everyone is really looking forward to the next domestic animation, and Nezha makes up for this gap.

In the case that the overall market of summer movies is sluggish, the 2 billion Nezha shows everyone the market hope of good movies. Of course, it can become the summer box office champion, and "Nezha" is not by luck.

Absorb the essence of traditional stories and boldly carry out modern creation

The story and characters of "Nezha" are taken from the list of gods, basiCally relying on the story of Nezha in the list of gods, and the characters are also taken from the traditional fairy tale list of gods. Only in a few important nodes, the story is boldly modernized, which makes the story have the charm of China traditional culture and the transmission of modern spirit, and thus a sense of resonance appears, and the audience will voluntarily punch in and call for domestic animation.

The audience are basically familiar with the fairy tales around "What makes the sea". If there is no creative adaptation, I believe the box office will not sell so well. "Nezha" modernized the relationship between Nezha and Ao Bing, Nezha and his father Li Jing, and Nezha and his mother in the original traditional fairy tales, which was more in line with the emotional expectations of modern audiences, and at the same time achieved more humane and humanistic effects.

The lines in the film not only have traditional China cultural language habits, but also have modern network language, which can be described as a perfect fusion of tradition and modernity.

The phrase "My life is up to me" is enough to distinguish Nezha from other domestic animated films. In the original fairy tale, Nezha’s fate was controlled by the outside world, and in the end, he returned the meat to his mother and the bones to his father, which was very sad. Of course, Nezha’s tragedy is influenced by the abnormal father-son relationship. In the film, Nezha is given the courage and ability to overcome his fate, and the sadness of fairy tales is resolved.

Excavate, Qian Furen and Nezha, the warm affection among them, bear all the tears in the film.

Think about the people in Douban, Zhihu and Tianya who complain that "parents are evil", "love rat", "pastoral feminism" and "widowed parenting". Will they feel better when they see such a family of three? It turns out that there are still healthy parent-child relationships and husband-wife relationships in the world.

Smooth and mature narrative skills, full and powerful emotions.

The story of "Nezha" is not slow, on the contrary, there are burdens and foreshadowing everywhere, and finally it can come back naturally and become a story of relaxation. Different from literary films and suspense films, Nezha, as a commercial film, does not play with too many narrative skills, but honestly tells the story of Nezha’s reincarnation. From Taiyi’s real person getting the magic pill and the spirit bead to the magic pill and the spirit bead working together to break through the disaster, a circle was drawn from the starting point to the end point. This mature and smooth technique is worth learning from China commercial films.

Every character in the film is portrayed in a very three-dimensional way, and there are rich resources to discuss when it is taken out alone. The affection, friendship and mentoring around Nezha can make people moved. Mother Qian Furen does not dislike Nezha, who is reincarnated by Magic Pill, and is willing to kneel down to accompany Nezha; Father excavate is willing to die for the rest of Nezha’s life; Master Taiyi would rather spend hundreds of years practicing and save Nezha’s soul. The intersection of life and death between Nezha and Ao Bing is touching.

Appropriate special effects, neither rough nor grandiose.

Domestic animated films are criticized as special effects. The Return of the Great Sage shows the audience the hope that domestic animation can catch up with Hollywood animated films in special effects, and Nezha once again reassures the audience. Today, with the proliferation of special effects, if there is no special blessing for the adaptation of fairy tales, it is basically like a peacock not opening its screen and not watching enough.

To be honest, the special effects of Nezha are not Hollywood level, and director jiaozi also said that there is a big gap between them. But as far as the development level of domestic animated films is concerned, the special effects of the films are very eye-catching. The Buddha refined magic pills and spirit beads, Taiyi real people used Gankun circle, Nezha transformed, Aobing poured ice lotus into Chentang, and Nezha fought Aobing … Many shots reached the level of both burning and beauty.

It is said that "Nezha" finally wrote 66 drafts. After two years of script running-in, three years of production, 1,600 producers and more than 20 special effects teams completed it together. This production process is enough to show the serious attitude of the creative team.

The explosion of "Nezha" will definitely arouse the audience’s attention to this series of stories, so they are looking forward to the sequel of the film. If it can really be made into a Marvel superhero universe, that’s not bad. There are also Jiang Ziya, Yang Jian, Lei Zhenzi, da ji, etc. Each character can be picked out to form a film. When there is enough bedding, they can be gathered together to become The Ultimate Battle of the Gods List.