Is it legal for training institutions to advertise in the name of beneficiary students?

  Nanning Evening News (Reporter Pan Guowu correspondent Huang Kaiwen) An education and training institution in Nanning was punished for publishing short video advertisements on a social platform in the name of beneficiaries. Yesterday, the reporter learned from the professional market branch of Nanning Municipal Market Supervision Administration that this training institution violated the provisions of the advertising law, was ordered to rectify and was fined 2,000 yuan. It is understood that this is the first case in Guangxi in which illegal advertisements for short videos published by social platforms were investigated.

  An education and training institution in Nanning released a short video advertisement on a social platform in order to improve its popularity and show its educational and training strength to the audience. The law enforcement officers of the Professional Market Branch of Nanning Municipal Market Supervision Administration introduced that the advertisement content showed screenshots of the WeChat chat records of the trainees and the training teachers after taking the civil service examination. There is "89.1 points!" in the screenshot "Awesome, it is right to choose ×× (name of training institution)!" Wait for the content.

  On July 16th, according to the information obtained, law enforcement officers found that the students appearing in the short video advertisements published by a social platform were all the beneficiaries who obtained good results in the recruitment of civil servants, teachers or institutions after participating in the training of this education and training institution.

  Law enforcement officials said that the practice of this education and training institution in Nanning has violated the relevant provisions of the advertising law. At present, the professional market branch of Nanning Municipal Market Supervision Administration has ordered this education and training institution to correct its illegal behavior and impose a fine of 2,000 yuan.

  It is understood that this is the first case in Guangxi in which illegal advertisements for short videos published by social platforms were investigated. The relevant person in charge of Nanning Municipal Market Supervision Administration said that the next step will be to strengthen industry education, guide market participants to enhance their awareness of law-abiding, and urge market participants to study advertising laws and regulations in depth to ensure correct advertising orientation and legal content.