Jiangxi： Consumer market ＂warms up＂ and economic development ＂runs＂

　　Cctv news(Reporter Xiong Yunyun) Shuttle through the "First Street of Jiangxi Culture" — — Nanchang Wanshou Palace historical and cultural block, with stone streets criss-crossing, brick by brick, one scene at a time, blue-gray and Jiangxi-style residential antique buildings row upon row, and the small shops in the winding lanes are full of strong humanistic and commercial atmosphere, and a picture of "Old Nanchang" that has passed through the Millennium is slowly unfolding here.

　　Wanshou Palace historical and cultural block is located in the core business district of Nanchang Old Town. At the beginning of the 20th century, Wanshou Palace was the Wangpu block in Nanchang, where porcelain, grass cloth, silk, spices and seafood came in and out, promoting it to become a bustling downtown integrating business culture, Taoist culture and street culture.

　　During the Spring Festival, dragon and lion dances, Spring Festival market, blessing performances, food and new year market and other activities were staged in the historical and cultural block of Wanshou Palace, and the streets were decorated with lights and jubilant, where traditional culture and fashion consumption collided with new sparks.

　　It is understood that from the New Year’s Eve to the fourth day, the total passenger flow in the historical and cultural block of Wanshou Palace in five days exceeded 500,000, an increase of 50% over the same period last year. The strong recovery of the consumer market during the Spring Festival not only makes the "taste of the year" gradually spread, but also makes the power of economic recovery stronger and stronger.

　　At the beginning of the new year, Jiangxi Branch of CCB strives for perfection in the construction of various scenes such as "food, housing, transportation, entertainment, car, shopping, and life service", undertakes the issuance of consumer vouchers by many local governments in Jiangxi Province, gathers strength to "revitalize the city by festivals", and relies on the major business districts in the province such as the historical and cultural block of Wanshou Palace to focus on the two cores of "supply side+consumption side" to drive holiday consumption. The activities focused on sectors such as "Aishang buys Anyi in winter", "Happy Life in Tesco Bay" and "Celebrating the Spring Festival and Buying Qingshan Lake". Relying on the cultural and tourism consumption gathering area, the consumption scenes such as "night shopping", "night entertainment", "night tour" and "night health" were upgraded, further enriching the convenience consumption format, and expanding and upgrading the whole field to stimulate new consumption momentum. In January 2023 alone, Jiangxi Branch of CCB received a total of 100 million yuan of government coupons, which activated the "two-end vitality" of the supply side and the demand side, and promoted the consumption to pick up and run out of acceleration.