Sweet, crispy and finger-sucking aftertaste, what a beautiful friend! Potatoes are fully rejuvenated and upgraded.

　　In the era of information explosion, simple and unified visual design is easier to catch users’ attention. As the first medium for brands to communicate with consumers, the importance of product packaging is self-evident. Recently, the snack brand — — Ah! Potatoes usher in a new visual upgrade. Bright and bright colors, brand-new chef’s IP image, and brand ideas that directly hit the heart are expected to bring new vitality and vitality to this first item sold for 18 years by Haoliyou.

　　In 2006, Hao Liyou officially entered the puffing market, yeah! Potatoes are its first single product. The shape of hollow French fries, fluffy and crisp taste and rich flavor make this product popular quickly. The flavors of tomato sauce, honey butter, tenderloin steak, spicy roast chicken and spicy crayfish have gradually become the love of thousands of consumers. Eight years later, yeah! The annual sales of potatoes exceeded 1 billion yuan, and it was promoted to the head brand of French fries puffed food.

　　This rejuvenation upgrade is right! An important step of potato brand rejuvenation strategy. The new packaging design is simple and fashionable, and the classic chef IP image is refreshed synchronously, presenting to consumers with a younger and more friendly attitude. The brand proposition of "fragrant and crisp, sucking fingers and aftertaste" is even more direct to consumers’ taste buds. At the same time, six different flavors have achieved unity and coordination in packaging design, which not only retains a high degree of brand recognition, but also highlights the diversification of products.

　　It is reported that at the same time of visual rejuvenation, the brand has also optimized the flavor details of the products. For example, it reduces the taste of tenderloin steak! The salinity of potatoes enhances the delicious and juicy flavor of steak, making the product taste richer. And for the flavor of Zixiang roast chicken! Potatoes, R&D personnel managed to improve the meat feeling of the products, highlighting the flavor of salty and fresh roast chicken.

　　In today’s increasingly fierce competition in the puffed snack market, how to empower product performance growth with the help of its own brand IP has become a problem that many classic brands have deeply considered. Ah! Potato’s classic chef IP image is not only the precious wealth of the brand, but also an important bridge to establish emotional connection with consumers. By activating the IP image, yeah! Potatoes have successfully injected vitality and emotional value into the products.