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At this moment, the author came to Jinan Jinwengtong Kia 4S store to punch in the strategic vehicle -EV5 launched by Kia in China and facing the world. The question is, can EV5 play in China’s new energy vehicle market with such fierce competition? Come on, I’ll show you!

As usual, let’s take a look at its face value first. The new digital roaring front face is further advanced, more electric and modern; On the side, the tough posture is full and three-dimensional, with the new 18-inch dynamic wheels. Needless to say, in terms of strength, the interpretation is in place; The tail is also remarkable. Whether it is the taillight design, the roof spoiler and the innovative rear bumper design, the EV5 is particularly full and capable!

Ok, look at the appearance, and then look in the car. Needless to say, this big seat is quite comfortable. Compared with ID.4 Crozz, EV5 is equipped with seat heating, which is more friendly for winter cars. And the large size of the head can open the panoramic skylight, which is also very wow. I just wonder, why do you need to choose such a good thing, ID.4 Crozz?

Of course, I am most interested in this 27-inch integrated triple screen (12.3-inch colorful LCD dashboard, 12.3-inch multimedia touch screen and 5-inch air-conditioning touch screen), which is so cool. In particular, the built-in KIA’s latest generation ccNC intelligent internet entertainment system is not only more practical, but also greatly increases the fun of driving. It is worth mentioning that EV5 supports both Baidu CarLife and Apple wireless CarPlay, in which CarPlay supports wireless connection and wired connection. This can be said to be very convenient.

Next, let’s have a look in the back row. With a length of 4,615mm and a wheelbase of 2,750mm, the EV5 not only provides a spacious and comfortable space, but also adopts a fully flat floor in the rear row compared with the ID.4 Crozz design, even if it is full of three people, it will not be too cramped. If you actually experience it, just two words, comfortable! By the way, in terms of space, KIA EV5′ s unique 67L super-large capacity front reserve box is also not available in competing products such as ID.4crozz.

Of course, for an electric car, users are most concerned about Sandian. First of all, it should be emphasized that EV5 is developed based on the special E-GMP platform for the world’s top electric vehicles. The total motor power is 160 kW, the maximum speed reaches 185km/h, and it is equipped with a battery pack of 64.2kWh. The cruising range of CLTC is 530 km, and it takes only 27 minutes to charge the battery from 30% to 80%. It is not difficult to see that these five key data of KIA EV5 are better than ID.4crozz.. And the price of 159,800 is more sincere than the price of ID.4cross193,900.

If you have an actual driving experience, you don’t need to talk more about starting acceleration. For an electric car, the power is absolutely with you. It is commendable that the EV5 adopts the front McPherson independent suspension and the rear five-link independent suspension, which can bring more comfortable handling experience and do a good job in restraining roll and pitch. In addition, thanks to KIA’s excellent site adjustment, EV5 can also bring good performance in the face of bumpy roads, and its earthquake filtering ability is excellent.

Finally, the safety is briefly introduced. Compared with ID.4 Crozz, KIA EV5 comes standard with 7 airbags, and adopts a disc-type rear brake, so the braking effect is better. In addition, EV5 530 Land version is equipped with rich L2+ intelligent driving assistance functions. At the same time, all models have strengthened the body battery structure protection design and battery safety management, and are equipped with cutting-edge functions such as front anti-collision assistance, second-generation remote control intelligent parking assistance and parking anti-collision assistance.

Finally, make a simple summary:

What needs to be mentioned in particular is that the price of the EV5 530 Air version is only 159,800 yuan, which also makes KIA EV5 a representative model of 150,000 joint venture pure electric SUV, and it is the best choice for 150,000-class household pure electric SUV. Of course, if you think that the battery life of 530km is not enough, there is a 720km long battery life version to choose from. At the end of the day, I want to ask you, about the 150,000-class household pure electric SUV, why is KIA’s brand-new EV5 the optimal solution? You know!

Remember that when I didn’t know much about car brands, I always thought that all Volkswagen brands in China were the same, so every time I saw a VW model, I blurted out: Volkswagen. I slowly realized that Shanghai Volkswagen and FAW-Volkswagen are really not a family, not only are they not a family, but they are also a little hostile. Looking at the models of the two of them, you can see some clues, just like after Shanghai Volkswagen launched the Passat V6 version, FAW-Volkswagen also followed with the Maiteng V6 version. Although this open and secret battle between the North and South Volkswagen is not only reflected in this time, let’s take a look. What is the difference between these two flagship models?

Appearance: Except for the V6 standard, they are all the same

For a classic mid-range car, the appearance of the Passat has long been frozen frame in people’s hearts, so this Passat V6 model is also like this, except for the "V6" used to identify the identity, it is really not much different from other displacement Passats.

Like Passat’s V6 model, Maiteng’s V6 version did not change much. Although it was also a flagship model, compared to ordinary models, the difference was only the "V6" logo. However, compared to Passat, Maiteng’s V6 looked more commercial.

In terms of size, the Passat V6 flagship model has not changed either, with a length, width and height of 4870/1834/1472mm and a wheelbase of 2803mm, still the same standard mid-range car.

The Maiteng V6 is also unsurprisingly the same, with a length, width and height of 4865/1820/1475mm and a wheelbase of 2812mm. In addition to the wheelbase and height advantages, the others are not much different from the Passat. Anyway, if you look at it with the naked eye, there is no big difference. I don’t think anyone will bring a tape measure with them to the actual test.

The Passat V6 tires are made of Dunlop’s 235/45 R18 tires. According to the different classification of the interior color, the brown interior provides black bright rims, the beige interior provides silver rims, and the 15-frame wheel design also adds a lot of sports color.

The wheels of the Maiteng V6 are different from those of the Passat. It uses 235/45 R17 tires, which are smaller in size than the Passat. However, the high-polish and novel wheel design make it comparable to the Passat.

In the design of the rear, the Passat V6 is the same as the front of the car, and an obvious V6 logo is added to the rear to indicate the identity; and the exhaust pipe of the Passat V6 adopts a "bilateral single-out" shape, with a round exhaust pipe on the left and right sides, making the rear look more sporty.

The tail design of the Maiteng V6 is nothing to speak of. It does not have a logo that indicates its identity like the Passat V6, and even the design of the exhaust has not changed. Therefore, the tail design of the Maiteng V6 is almost identical to the Maiteng 2.0 TSI.

Summarize: In fact, in terms of appearance, these two flagship models have not undergone any changes, except for the addition of the V6 logo. It is worth mentioning that the design of the wheels of these two V6 models is rather unique.

Interior: Similar in style, all family style

The interior of the Passat V6 still continues the Volkswagen family style, but we are too familiar with this so-called Volkswagen family style design, and it is inevitable that there will be a bit of visual fatigue. Why can’t it be slightly changed? Complaints are complaints, but the luxurious atmosphere of this flagship model is also set off by the mahogany design in the car.

The interior design of Maiteng V6 is also a family-style design. I really don’t know if it is Passat like Maiteng or Maiteng like Passat? In fact, although the public in the north and south of China are not so close, they are still the brand of Volkswagen, and I don’t think anyone will discard what should be continued. However, Maiteng’s black interior is not as luxurious as Passat, and it may show a sporty atmosphere.

The multi-function steering wheel in the Passat V6 is also familiar to us. The mahogany decoration on the top half also fits its identity very well. In short, it gives the impression of simplicity but nobility.

Looking at the steering wheel of Maiteng, I want to say that, except for the darker color and the more chrome-plated decorative strips, this is really no different from the Passat steering wheel. The shape and style are extremely similar.

Let’s take a look at the design of the center console part. The design of the Passat here is nothing special, except for the classic quartz clock design. The rest are surrounded by thin chrome decorative strips, and the mahogany design is matched. I think what it wants to express is luxury.

Compared to the center console of the Passat, this Maiteng looks very layered. I think the main reason is the placement of the quartz clock. However, although the design of the Maiteng quartz clock is very three-dimensional, it is not as eye-catching as the Passat.

Summary: If the two cars are still a bit different in appearance design, then their interior design is too similar, but although both continue the Volkswagen family-style design, I think Maiteng is more sporty, and the Passat is still a bit unable to put down the shelf.

Space Dynamics: The two cars are almost the same

Just like the Passat model, the space in the car is not a problem. After all, it is also positioned as a mid-to-high-end car, so the space in the front row is very sufficient. In fact, the space of the ordinary version of the Passat is very good, and the large space of this flagship model is not surprising.

The above also mentioned the size of the Passat V6, which did not change much compared to ordinary models. Moreover, in ordinary models, the space in the back row was also possible to cross your legs. Of course, this flagship V6 model retained this comfort.

If you compare the space of these two models, in fact, there is not much difference, after all, the positioning of the two cars is the same, and the size is not much different, the front row space of the Maiteng V6 model is also similar to the Passat, at least it is 300,000 car, space can not be sloppy.

In terms of size, Maiteng’s wheelbase is a little larger than Passat’s. Although the difference is not obvious, I still feel that Maiteng’s rear row space is slightly larger, maybe it can only be used psychologically, but Maiteng has always been known for its large space and comfort.

The new Passat V6 is equipped with a 3.0L engine, which is derived from the VR6 engine codenamed EA390 on the R32. It features in-cylinder direct injection technology, a rare 15 ° cylinder angle, a maximum power of 184kW (250hp)/6400rpm, a maximum torque of 310Nm/3500rpm, and a 6-speed DSG dual-clutch automatic transmission.

The Maiteng flagship model is also equipped with a 3.0L V6 engine, with a maximum power of 184kW (250 horsepower)/6400rpm and a maximum torque of 310Nm/3300rpm. It is also equipped with a 6-speed dual-clutch gearbox. In addition, the fuel requirements for both models are 97 gasoline.

Summary: As a 300,000 starting intermediate car, the space is not too bad, so in this regard, these two cars really have nothing to say, but I personally think it is still Maiteng’s rear row space to be larger; and power, it is not divided into high and low, can be said to be almost the same.

Article summary: Although they are both 3.0 V6 flagship models, except for the upgrade of the power system, the two new cars have not changed much; and what I want to say is that for many people’s Passat complex, Passat V6 may have a certain advantage, but the emergence of these two V6 models also shows the struggle between the north and south of the public. What you have, I must have. But personally, whether it is Passat or Maiteng, the launch of this 3.0L V6 model is really a bit redundant. Although it is a new car, it is really more like a promotion for the brand, or just a disguised means of making money.

According to relevant public information, the fifth season of "Desire for Life" has been confirmed and will be broadcast on November 23. Today, the yearning life program team released a program promotion video. Surprisingly, this mushroom house will thank Zhang Yixing for his strong cooperation, which makes people happy, but what is the specific situation? Let’s see!

"Life of Desire" is a life documentary show that was very popular when it aired in its first season. The show’s veterans, Huang Lei and He Jiong, are a big factor in the popularity of the show. In this show, many guests can taste the food made by Huang Lei, which is also a big selling point of the show. And He Jiong is very famous in the entertainment industry, which naturally attracts the support of many well-known artists. Many guests hope that Huang Lei and He Jiong will generally accept the arrangement of the program team, because they are very famous. There are also many newcomers who have become famous through this show, such as regular guest Peng Yuchang, and their sister Zhang Zifeng, who have become famous through this show. Received a lot of attention.

The biggest highlight of this season is not the special guest, but the home guest Zhang Yixing. Yes, the addition of Zhang Yixing has added a lot of highlights to the season, and also increased the attendance rate a lot. Because of his idol star temperament, many fans will watch this variety show, and Zhang Yixing came to meet his mentor Huang Lei this time. The two participated in a variety show together and established a deep connection during the months of co-creation. Zhang Yixing also admitted that he likes to eat Huang Lei’s dishes very much, and he can actually eat them every day on the show. It’s time to cook for Huang Lei. From this promotion video, we can see that Zhang Yixing has a lot of shots and challenges this time. What exactly are they? You can enjoy them together.

The above are some relevant news for the fifth season of "Desire". If you are interested, you can pay more attention.

Responsible editor:

Every edited He Xiaotao Zhang Jinhe　　　　

According to the news of WeChat official account of Sun Yat-sen University on April 17th, Sun Yat-sen University alumni couple, Mr. Lin Bin, co-founder and vice-chairman of Xiaomi Group, and Ms. Liu Xiangdong, president of Lin Bin Liu Xiangdong Foundation, donated 100 million yuan to their alma mater in their own names.

Image source: Sun Yat-sen University

It is worth noting that on November 12, 2024, Sun Yat-sen University will celebrate its 100th anniversary.

On the eve of the centenary of the alma mater

Vice Chairman Xiaomi and his wife donated 100 million yuan.

　

The Lin Bin Liu Xiangdong alumni couple donated 100 million yuan to their alma mater, which will be used for the construction of the Liu Xiangdong Cultural and Sports Center in Lin Bin and the establishment of the Lin Bin Liu Xiangdong Scholarship Hong Danhua Scholarship, which will provide better learning and working conditions for teachers and students at school and inject strong alumni strength into Sun Yat-sen University’s new century-long journey.

Lin Bin Liu Xiangdong Cultural and Sports Center is planned to be built in the south campus of Guangzhou Campus, with an initial planning area of 12,000 square meters. There will be a heated swimming pool, tennis court, badminton court and table tennis hall for teachers and students to exercise and relax.

The Liu Xiangdong Scholarship in Lin Bin, named after Mr. and Mrs. Liu Xiangdong, Lin Bin, will be distributed in ten years, and will inspire 30 undergraduate and graduate students with excellent academic performance every year.

Hong Danhua Scholarship named after Lin Bin’s mother will inspire 10 medical students with excellent academic performance every year.

Lin Bin and Liu Xiangdong alumni couple took a group photo at the South Campus of Guangzhou Campus of Sun Yat-sen University when they graduated that year.Image source: Sun Yat-sen University

Lin Bin delivered a speech at the signing ceremony of the donation, saying, "My mother, sister and brother-in-law, cousins, uncles and other relatives all graduated from Sun Yat-sen Medical College, and our family are all middle-aged adults. My alma mater has laid a career path and development for me. Sun Yat-sen University is the best university in my heart, and there is no one. I hope that more alumni can support the construction of their alma mater, have the money to pay, and make great efforts to jointly build their alma mater into the best university in the world. "

On April 17th, Lin Bin wrote in Weibo, "Today, on the eve of the centenary of Sun Yat-sen University, I returned to the campus of the University, as if I had traveled back to my youth. Thirty-eight years ago, this was the starting point of my dream pursuit, and every corner was filled with the fragrance of knowledge and the breath of youth. "

In 2021, Lin Bin donated 60 million shares of Class B Xiaomi Group to Xiaomi Foundation, which attracted wide attention. According to the statistics of Hurun Research Institute, Lin Bin’s donation has entered the 10th place in the Hurun Charity List in 2022. According to the closing price on the announcement date, the value is about 940 million yuan.

His net worth is 38 billion yuan

He co-founded Xiaomi with Lei Jun.

　

Official website of Xiaomi Group shows that Lin Bin, born in February 1968, obtained a bachelor’s degree in radio and electronic engineering from Sun Yat-sen University in July 1990 and a master’s degree in science from Drexel University in June 1992. He is currently the executive director, co-founder and vice chairman of Xiaomi Group. Chairman of Xiaomi Hong Kong Foundation.

Lin Bin co-founded the company with Lei Jun in 2010 and served as the president of the company until 2019, and then served as the vice chairman. In the early days of the company’s establishment, Lin Bin was responsible for the company’s recruitment, personnel, administration, legal affairs, finance and other daily operations, as well as strategic cooperation with core suppliers and international business development including India and Indonesia. Later, Lin Bin was also responsible for domestic market sales, after-sales service and the company’s mobile phone business.

Before adding Xiaomi,Lin BinFrom 2006 to 2010, he worked as an engineering director in Google, and from 1995 to 2006, he worked as a software design engineer, software design engineer supervisor, software design engineering manager and engineering director in Microsoft. Prior to this, Lin Bin worked as a network engineer in ADP Company since May 1993.

图片来源：小米集团

公开信息显示，林斌持有小米集团9.34%股份，按公司4月17日港股收盘价16.28港元计算，林斌持有股份市值约为350.64亿元。

2024年3月25日，胡润研究院发布《2024胡润全球富豪榜》，林斌以380亿元人民币财富位列榜单595位。

图片来源：胡润百富官网

编辑|何小桃 张锦河　盖源源

校对|程鹏

每日经济新闻综合中山大学公众号、林斌微博、胡润百富官网、小米集团官网

Reporter | Yan Yao

Image source | Provided by respondents

"I can’t wait to stroll around the street for half an hour, and I was actually hit by the’ original stone’. I am so lucky!" At 11 o’clock on the evening of August 7, in the expectation of Zhiji automobile users, the "Li program mining" in Yuanshigu was officially launched.

That night, more than 100 users in Shanghai, Guangzhou and Chengdu organized a parade called "The Night the Original Stone Came", and set off on a summer night to go to a "mining contract" for the original stone. "Zhiji has opened a door to a new world. Tonight’s’ original stone’ meteor shower has made more and more’ original stone’ watchers on the road." A car owner of Zhiji L7 who participated in the parade said.

The era of artificial intelligence is an era when users change the world. Based on the interpretation and reconstruction of the underlying logic in the intelligent era, Zhiji Automobile has created the "original stone valley", and the official landing of "program mining" is to truly combine the user’s driving experience in the real world with the data rights in the virtual world, driving the value growth of user data.

With 500 "original stones" falling from the sky every 10 minutes, Zhiji automobile users will dig 210 million original stones accounting for 70% of the total more quickly and directly, and accelerate the feedback of data rights. Since then, the "Yuanshigu User Data Rights Plan" initiated by Zhiji Automobile has really been fully implemented.

"The first car in China that is getting more and more valuable"

In the era of smart cars, no matter how good the hardware manufacturing of vehicles is, there will be ceilings, and the appearance of "original stone valley" will become a sharp weapon to pierce this ceiling.

"I’ve driven this road back and forth so many times, but this time I feel different." Mr. Jiang, the owner of Zhiji L7, said, "The more cars you drive, the more original stones you can get. This game is novel and interesting, which I think is quite interesting." From the moment the first original stone falls, the value system of the automobile industry will be re-established, and the intelligent auto time will completely change the width and depth of the individual’s life experience.

When the user drives the Zhiji L7 in the streets and alleys of the city, the effective mileage data rolls up and becomes the most important input of "Li-program rough stone mining". "Program mining is the essence of the original creation of Zhiji operation team, and it is also the key to let Zhiji users and Zhiji cars grow together." The person in charge of Zhiji Automobile said. Every kilometer and data of users are valuable, and Zhiji Automobile takes the lead in embracing the dividend of the times with users.

In the rule of "in-process mining", a batch of raw stone falls every 10 minutes, with a total of 144 batches falling every day. The total amount of rough stones will not increase, and the total amount of falling stones will be halved every four years. In the first four years, 500 pieces will be dropped in each batch, which will be "shared" by a certain proportion of mining vehicles. "The more you run on the road, the more mileage data you provide and the earlier the time, the greater the chance of harvesting the original stone and the more data rights you get."

On August 1, Zhiji Automobile completed the first round of market-oriented financing, with a post-investment valuation of nearly 30 billion yuan. "The valuation of Zhiji Automobile has improved, and my original stone is more fragrant." A user named "Original Stone one" said.

With the tightening investment environment, this "hot money" reflects the capital’s confidence in the new energy automobile industry, and also makes the young Zhiji automobile attract more attention. Some media commented that capital is often more optimistic about the long-term "players" who build cars in a down-to-earth manner than brands that are used to creating momentum with concepts.

"Every second of driving has something to look forward to"

With the fall of the "original stone", the night sky of the "original stone valley" was lit up. When a steady stream of data converge, the value rights and interests of user data become clearer: accumulating crystals and pioneering stones can be used to upgrade equipment and evolve vehicles. When the exchange window is opened, the original stone can be exchanged, including five categories of rights and interests: software and hardware upgrade, intellectual enjoyment service, limited boutique, digital collection and limited experience activities.

According to the sales data in July, the cumulative delivery volume of Zhiji L7 has reached 1,051 vehicles, and it has become the fastest delivery volume to exceed 1,000 vehicles among luxury pure electric vehicles with a price of more than 350,000 yuan in China. "Many users have traveled thousands of kilometers in a month, and these driving data are turned into data rights in the virtual world and accumulated in the’ data pool’." The person in charge of Zhiji Automobile said.

With the beginning of the first batch of "programming mining" rough stones, Zhiji automobile users took the lead in organically combining the driving experience in the real world with the data rights in the virtual world. It is reported that with the blockchain technology as the technical base of the original stone chain, Zhiji Automobile will put a total of 300 million pieces of original stone winding certificates, which guarantees the security of data, the privacy of information, and the inviolability of transactions. Forgeable, ensuring that every user can obtain data rights fairly and justly.

It is reported that IM GO! It will be officially launched on IM Zhiji APP at the end of August, and will unlock the rich new gameplay of "rough stone mining" for users one after another. "As long as you drive with wisdom, you will have something to look forward to every second of driving!" Zhiji L7 users said.

There’s another wave on the 22nd floor? The rare calm is about to be broken! The TV series Ode to Joy 5, produced by Noon Sunshine, written by Anai, directed by Jian Chuanhe, with Hou Hongliang as the chief producer and Fang Hui as the producer, was broadcast on CCTV-8 at 21: 30 on March 16th. Tencent video and iQiyi premiered on the whole network, and the 22nd floor was blackened by "ex-roommate" He Minhong, which set off the tone of war, and the unsolved worries of last season’s story broke out one by one. This "Ode to Joy 5" will bring you a unique ending chapter with more turbulent emotional concentration. Noon Sunshine is a member enterprise of Chinese Culture Group Company led by Li Ruigang.

As soon as "Ode to Joy 5" was broadcast, it was searched on all major platforms and spread all over the network.

Light up the green light for the life line spectrum,"Ode to Joy 5" high-energy preview "Angry Surrounding" is full

If we project our life on the staff, will our life be a soothing and healing music or a magnificent movement with passionate ups and downs? The experience since the 22nd floor is undoubtedly the latter, with unavoidable family burdens, intrigue in the workplace disputes, and unpredictable emotional changes … The notes of life cannot be written in advance, but they can light a green light for yourself to move forward bravely.

In the "5-line spectrum" poster released this time, in addition to the ingenious metaphor in the composition elements, the position of the characters is also quite "chewy": Can Ye Zhenzhen (Jiang Shuying) and David (Shawn Dou) be sweet to the end? How will Fang Zhiheng (Yang Caiyu) and Li Qixing (Wang Anyu) pull this season? Does Zhu Zhe (Karlina) maintain the grand slam of "100 episodes of loneliness"? He Minhong (Zhang Huiwen) is finally far away from Qi Mu (Jing Chao)? Is the newcomer Liu Su (Xiaohan Zhang) around Yu Chuhui (Haofei Li) a passer-by or a good marriage?

The ingenuity of the poster is still an "appetizer", and the amount of information in the preview is called "stimulus". "You invade my privacy at will, watch my pain, don’t think I’m good at bullying." He Minhong, who returned to the 22nd floor, attacked everyone with full firepower and equality. It can be predicted that this season will usher in a high-energy plot that will explode at the beginning. Not only that, David’s family conflicts escalated, Fang Zhiheng’s father refused to bear the responsibility of raising his little sister, and Zhu Zhe’s falling out with his boss increased the content of Ode to Joy 5.

The final curtain of the 100-episode sitcom on the 22nd floor will be opened.,Open a new chapter in life with Wumei

No suspense! No foreshadowing! From the preview, we can see that many difficulties and puzzles left by the closing of Ode to Joy 4 will come to an end in Ode to Joy 5.

Will Ye Zhenzhen stop this relationship in time because of David’s growing family problems? Can Fang Zhiheng, who is on the rise in her career, take care of her younger sister? Will Zhu Zhe’s "career marathon" and "family tug-of-war" have a happy ending? Can He Minhong, who continues to be crazy, suddenly wake up after recognizing the essence of Qi Mu? Can Yu Chuhui, who is completely divorced from his father, usher in a double harvest of career and emotion?

After living together in groups on the 22nd floor and the stories that happened along the way, some of the five beauties have strengthened their principles of dealing with others, some have reconciled with the past and embarked on a new life journey, and some have completely shattered and rebuilt their attitudes and values towards life. The audience accompanying Wumei’s growth will surely not miss the closing work of this "100 episodes of the scene growth drama on the 22nd floor".

Noon Sunshine, the producer of Ode to Joy 5, is the leading company in the field of TV drama production in China. It has successfully produced well-known hit dramas such as nirvana in fire, Ode to Joy, Everything is Fine, Great Rivers, Minning Town and Courtyard of County Committee. According to Southern Weekend, in 2016, after being chased by swarming capital for five years, Hou Hongliang and Kong Sheng, the core figures of Noon Sunshine, chose Chinese Culture Group Company (Mr. Li Ruigang, Chairman and CEO) and sold the seat of the largest shareholder.

　　(Reporter Liu Xu) The official WeChat of the Ministry of Education reported yesterday that the main body of the China English Proficiency Scale has been developed, and the National English Proficiency Test is planned to be gradually launched before 2020. This means that a unified English assessment system will be established in China in the future. The launch of the "National Edition" English Proficiency Test Plan is conducive to solving the problems of different English test standards and incoherent teaching objectives at various stages, realizing the communication and mutual recognition of various learning achievements, reducing repeated exams, and meeting various needs such as teaching evaluation, further studies, and employment.

　　It is understood that there are about 300 million English learners in China, but there is often a lack of coherence in various English syllabuses and uniform standards for various exams. People need to cope with a wide variety of English exams, so it is necessary to develop a unified English grade scale and corresponding grade exams.

　　Lin Huiqing, Vice Minister of Education, recently revealed at the Second International Symposium on Language Testing and Evaluation that the main body of the China English Proficiency Scale has been developed and is expected to be officially released in 2017. This is the first competency standard covering English teaching, learning and assessment at all stages of education in China. It will help to solve the problems of different English test standards, separation of teaching and testing objectives, and incoherent teaching objectives at all stages, and realize "one-stop" English teaching and mutual recognition of various learning achievements. In addition to describing listening, speaking, reading and writing skills, China English Proficiency Scale constructs a "pragmatic competence" scale, which also includes translation and interpretation competence scales, which are rare in foreign language proficiency scales, filling the gaps in domestic and foreign language proficiency scales.

　　Professor Liu Jianda, vice president of Guangdong University of Foreign Studies, introduced that the newly-developed rating scale will be divided into nine grades. Among them, Grade 1 and Grade 2 roughly correspond to the primary school level, Grade 3 corresponds to junior high school, Grade 4 corresponds to senior high school, Grade 5 and Grade 6 corresponds to universities, Grade 7 corresponds to English majors, and Grade 8 and Grade 9 correspond to high-end foreign language talents. In addition, this level of examination standard can also be used for multiple purposes, which reduces repeated examinations and can meet various needs such as teaching evaluation, further studies and employment.

　　The newly launched National English Proficiency Test will be based on the China English Proficiency Test Scale, and the tests at all levels will be coherent and orderly. On the basis of inheriting the advantages of various English tests in China, the relevant expert teams have designed a graded and classified proficiency test, which can meet the different needs of different educational stages and meet the needs of educational modernization.

　　The Beijing Youth Daily reporter also learned that 26 provinces used English test papers with unified national propositions in this year’s college entrance examination, and the reform of the test content has been deepened, which has enhanced its foundation, comprehensiveness, application and innovation. In 2014, the State Council made it clear in "Implementation Opinions on Deepening the Reform of Examination Enrollment System" that the goal of China’s foreign language proficiency assessment system is to promote the reform of examination content and form on the basis of establishing national foreign language assessment standards, and realize the connection or integration between the national English proficiency test and the existing foreign language tests.

Image source @ vision china

Text | Consumer sector, written by Nicole, reported by Consumer Sector |

In 2022, the market scale of China beauty industry is expected to exceed 500 billion yuan.

Backed by the 500 billion beauty market, the beauty collection stores that focus on offline channels are also heating up.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people. The traditional beauty collection store is not to be outdone, trying to seize the market and regain the initiative through scale advantage.

Can the "shield" of the traditional beauty collection store resist the "spear" of the new beauty collection store?

Beauty collection store, which is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. Here, consumers can buy all kinds of products such as make-up, skin care products, personal care, perfume, beauty tools, etc., avoiding repeated shopping troubles.

At the same time, the beauty collection store also provides a convenient and efficient one-stop beauty trial experience, which complements the shortcomings of online channels.

If it was two or three years ago, when talking about beauty shops, many people’s first reaction would be foreign-funded enterprises such as Watsons, Sephora and Wanning.

In the era of beauty collection store 1.0, traditional beauty collection stores stand out from the rest, occupying the vast majority of domestic market share.

Take Watsons as an example, as a well-known retail chain of health care and beauty products, it has more than 4,100 stores in more than 490 cities in mainland China, with 63 million operating members.

From basic skin care to make-up items, from daily care to snacks and soft drinks, Watsons, which has a complete range, once emptied the wallets of female consumers.

In recent years, the life of Watsons has not been easy. In 2015, its performance in China began to stagnate, and its revenue was negative for the first time in 2016.

Under the epidemic last year, Watsons suffered even worse.

The financial statements for the first half of 2020 show that global sales amounted to 73.627 billion Hong Kong dollars (about 66.007 billion yuan), down 11% year-on-year. Among them, China’s sales amounted to HK$ 8.805 billion (about RMB 7.892 billion), down 30% year-on-year.

The life of Wanning, another traditional beauty collection store, is just as difficult.

In order to save costs, Wanning closed most stores in Beijing, Wuhan and other cities. Its employees even said that except for Guangdong Province, the mainland market will probably be withdrawn.

Affected by the epidemic, SEPHORA, which has always been regarded as the benchmark of beauty collection stores, can’t escape the decline in performance. According to the latest data of LVMH Group, in the first quarter of last year, Sephora’s boutique retail department fell 25% to 2.626 billion euros (about RMB 20.105 billion).

Compared with the traditional beauty collection stores or the weak operation or sudden exit, new beauty collection stores have sprung up like mushrooms after rain, and are racing around the country and expanding wildly.

Since 2017, large-scale makeup collection stores such as HARMAY Plum, THE COLORIST Colorist and WOW COLOUR have appeared one after another, which sounded the horn of the counterattack of new beauty collection stores:

For example, WOW COLOUR, with about 300 stores currently in operation, has settled in 300+ famous brands and 6000+SKU；;

THE COLORIST, with more than 300 direct stores, owns 150+ global makeup brands and 6000+SKU；;

H.E.A.T likes to burn, and public comments show that there are 13 stores, with more than 300 brands and over 4,000 explosive products;

Judging from the data published by various beauty collection stores, the new beauty collection stores are unstoppable.

This also means that the beauty collection store is entering the 2.0 era.

• What is the reason why the new beauty collection shop is rushing out of the circle?

Last year, new beauty collection stores such as Huamei rushed out of the circle for the following reasons:

First, rent adjustment under the epidemic situation.

Under the epidemic situation, most offline stores of brands have closed. For example, Watsons closed more than 200 stores in February last year.

In order to make up for the loss, shopping centers with high vacancy rate after the epidemic can only adjust the rent, hoping to reduce the rent level and attract brands to settle in.

It is definitely a major positive for the new beauty collection stores that focus on offline channels and want to expand.

Although the rental cost has been reduced to a certain extent, it can be regarded as a drop in the bucket compared with the operating cost of large beauty collection stores.

For example, HARMAY Huamei’s store in Sanlitun, Beijing covers an area of 600 square meters, and the monthly cost is about 1.4 million, and it is even higher due to geographical location and other reasons.

It can be seen that the beauty collection store is in the stage of burning money.

It is the golden period of its development in the short term, but the return will not be immediate.

Second, capital assistance.

The new beauty collection stores in the stage of burning money are indispensable for the expansion of capital.

Looking at the list of investment institutions, the heads of Jingwei China, Gaoying Capital and IDG Capital are all staking the land.

For example, KK Group, the parent company of color palette division, completed financing of about 1.8 billion yuan during July 2019-2021, with investors such as eWTP Science and Technology Innovation Fund, Jingwei China and Wuyue Capital.

Huamei, at present, A and A+ rounds of financing have been completed, and the investors include Gaochun Capital and Black Ant Capital.

WOW COLOUR, which just completed the financing of 500 million yuan half a year ago, was invested by Gaoying Capital and IDG Capital.

The reason why these capitals take a fancy to this offline business is inseparable from two "new".

Third, the rise of new consumers and new domestic beauty brands.

There is no doubt that Generation Z is the main consumer at present.

This group of young consumers have a strong sense of national self-confidence, which leads them to favor domestic beauty brands.

It also makes both the traditional national cosmetics represented by herborist and Baique Ling, and the cutting-edge domestic brands represented by Perfect Diary and Huaxizi attract unprecedented attention from the capital market and consumer market.

According to Tmall data, in 2019, Tmall gave birth to 16 cosmetic brands with annual turnover exceeding 1 billion, among which the annual turnover of five new domestic brands including Perfect Diary, WIS and Touzhen exceeded 500 million.

The new beauty collection store is the hotbed of domestic brands, which gives the domestic brands the greatest support in the brand entry.

Taking WOW COLOUR as an example, it is positioned as a national fashion beauty collection store, with domestic brands accounting for 70% in the store. The settled brands include more than 100 domestic beauty brands in online celebrity, such as COLOR KEY, VNK, Judy Color Lab and HOLD LIVE.

Fourth, have the strongest supply chain.

There are thousands of products in the beauty collection store, which is to test the supply chain ability.

How to get the most complete goods with the fastest speed and lowest cost is a problem that puzzles all retail stores.

However, for China brands with the strongest supply chain, these have become one of the advantages in competition with imported brands.

• Xinshi beauty cosmetics jihe branch Chu quan San ban fu

The new beauty collection store is very popular among young consumers. On platforms such as Xiaohongshu and Tik Tok, there are countless punch-in posts.

Among them, there are many shops about NOISY Beauty, HARMAY Plum, THE COLORIST Colorist, WOW COLOUR, H.E.A.T, and so on.

So, what do these new beauty shops rely on to capture the minds of this young consumer?

First of all, the big card sample drainage.

Speaking of big-name samples, its history can be traced back to 2008, and business model innovation appeared after the financial crisis.

Under normal circumstances, the inventory control of international brands is the best. When the financial crisis or epidemic breaks out, consumers above the middle class will reduce their consumption or even stop consuming high-end products in a short time.

At this time, the inventory control of these high premium categories is not less than 5%, but increased to 10%-30%, which leads them to digest the inventory as soon as possible in a short period of time (about 1-3 years), and it is necessary to re-formulate consumption plans and production opportunities.

Big brands solicit customers and transform them through samples and gifts, which leads to a new category with huge short-term circulation.

According to NPD Group data, skin care and beauty samples have developed into a huge market in the United States, with sales of 1.2 billion US dollars (about 8 billion RMB) in 2018.

Nowadays, samples are also continuously exported in China market, and they are still a major way to attract customers and drain brands.

Among them, HARMAY’s plum blossom is popular by "warehousing+sample".

Its founder said that on the one hand, the sample increased the customer unit price, on the other hand, it lowered the threshold for new customers. For shops, it is also a way to increase the overall gross profit margin through the combination of high and low gross profit products.

The gross profit margin of the sample can reach 20%, which is twice that of the formal dress.

Faced with the temptation of high gross profit and low new cost, more and more beauty collection stores are aiming at samples, including OnlyWrite, WOW COLOUR, Want, HAYDON Black Hole, THE COLORIST and so on.

Secondly, the selection of products is mainly based on domestic explosions to improve profits.

In the selection of products, the new beauty collection shop is mainly made of domestic brands, focusing on explosive products, so as to increase profits.

H.E.A.T, which is positioned as "offline little red book" by users, likes to burn, which is more obvious in the selection of explosives.

Gary, its founder, said that at present, its store makeup category accounts for 45%, and the brands that have settled in include Odin, Orange Blossom, Perfect Diary, JOOCYEE Fermented Color, HEDONE and other trend brands; Skin care products account for 28%, and the cooperative brands include Winona, HFP, Grain Rain and Daisy Sky.

Gary also said that the products that like to burn are mainly based on Internet sales data and word-of-mouth data, and are investigated from three dimensions:

1, whether the product itself is reliable, whether it is true with characteristics;

2. The sales trend of products in Tmall, the brand volume of Xiaohongshu, Tik Tok and bilibili;

3. Whether the word-of-mouth and rise of the trend brand can truly become a brand.

Including WOW COLOUR, etc. is also this kind of gameplay, which is already a common game rule of new beauty collection stores.

Finally, around young people, create a consumer place with social attributes.

Love to share and experience is the lifestyle of this young people.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people.

More than 20 square meters of rainbow gradient walls made of beauty eggs and lipstick give consumers the strongest visual impact.

This is the unique symbol of THE COLORIST colorist, which attracts many consumers to punch in.

HARMAY’s plum blossoms break consumers’ stereotype of beauty shops and highlight the encirclement with a sense of advanced industry.

It takes "black, white and gray" as the main color of the store, and combines elements such as stainless steel, concrete and glass curtain wall in an orderly manner to present a brand-new image of a beauty shop.

At the same time, Huamei combines the "warehouse-style" shopping form to stimulate consumers’ autonomy and exploration, and increase interest while shopping.

LITTLE B, a subsidiary of Fauvism, is obsessed with art curation. The store has a special exhibition area. The brand has joined hands with high-end ice cream brand Pree to build a flash cart and co-organized a life photography exhibition with BROWNIE Art Photography to attract tasteful consumers with unique artistic tonality.

These new beauty collection stores have their own unique styles and social attributes.

The domestic beauty market has performed strongly, and the number of brand players entering the market has also increased.

According to Tianyancha, in 2020, there will be 2.75 million newly registered enterprises whose enterprise names or business scope include keywords such as "cosmetics, make-up and beauty cosmetics".

Even under the black swan epidemic, new enterprises still maintain a growth rate of 30%, which shows the industrial activity.

According to the data of iResearch, the market scale of China beauty industry will exceed 500 billion yuan by 2022, and it is predicted that the scale will increase to about 598.7 billion yuan in 2023.

While e-commerce accelerates iteration, offline channels are gradually upgraded in store layout, store design and brand selection, actively catering to consumer expectations.

In this industry background, the beauty collection store is becoming more and more important as an offline channel for drainage.

After entering the era of beauty collection store 2.0, there will be a battle between traditional beauty collection stores represented by Watsons and Sephora and new beauty collection stores.

So, what are their respective advantages? Where is the difference?

1. People: Different target customers, what is the necessity of BA (Cosmetics Shopping Guide)?

From the point of "people", the target customer orientation is significantly different: the traditional beauty collection store mainly serves young people, while the target customers of the new beauty collection store are young people of generation Z.

In addition, in sharp contrast to the "enthusiasm" of traditional beauty collection stores, the "coldness" of new beauty collection stores.

The new beauty collection stores advocate more BA-oriented and adopt an open and undisturbed independent shopping mode.

For example, THE COLORIST colorist’s service concept is to provide customers with the help they need without active service, so that customers can fully enjoy the fun of shopping alone.

The clerk will give the customer some support and help, but will not force the sale and excessively disturb, and even "welcome" is not allowed to say.

WOW COLOUR will innovate the traditional BA, and they will cultivate the BA in the store into a KOS group.

While understanding consumers, they are also operating their own businesses such as Tik Tok and Xiaohongshu, so that they can understand what is hot and what products are hot online. This is also based on their understanding and professionalism of consumers, different skin types and products.

2, goods: product selection differentiation.

The selection strategy of traditional beauty collection stores is: mainly international big brands, old domestic products and self-operated brands.

Traditional beauty collection stores have the right to speak, and they are conservative towards new brands, which is relatively strong.

On the other hand, the new beauty collection store actively embraces the national tide and attracts new brands to settle in; On the other hand, they will also lay out international brands, Japanese and Korean minorities, big-name samples, etc., and the selection is more comprehensive.

3. Field: New and old changes in the scene.

Traditional beauty collection stores have done a good job in standardized operation, mainly reflected in store layout, product selection, supply chain and other aspects.

This is an advantage, because the expansion is rapid; On the other hand, it will also become a bondage.

For example, the store layout of traditional beauty collection stores is more or less lacking in design sense and social attributes.

The new beauty collection store pays attention to personalization, and creates a online celebrity scene with punch-in and social attributes through the decoration of the store and the placement of goods.

With the concept of the new beauty collection shop getting hotter and hotter, latecomers who are good at learning from it will flock to it, and there will be problems such as similar images and homogenization of products.

For example, the beauty collection stores such as YAO LIAN Yaolian in Shenyang and PEONIA Penny Beauty in Yiwu have almost copied the plum blossom.

Serious homogenization may become a price war in the future, especially for new beauty collection stores that solicit customers at low prices.

How to stand out in the homogeneous market and maintain high growth at the same time is a difficult problem to test all beauty collection stores.

References:

• [1] Dialogue WOW COLOUR: a revived beauty collection shop, born for generation Z, CBNData.
• [2] Illustration of major beauty collection stores in China: Who is most favored by shopping centers? Lianshang. com
• [3] China Beauty Collection Store Industry Report, iResearch.
• [4] the fire is limited! What is the manager of the beauty collection that makes the Z generation want to stop? Yingshangyun think tank

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