Ministry of Agriculture and Rural Affairs: Expand various functions of agriculture and promote the high-quality development of rural industries.

  On November 17th, the Ministry of Agriculture and Rural Affairs issued the Guiding Opinions on Expanding the Multifunctions of Agriculture to Promote the High-quality Development of Rural Industries in its official website, which stated that by 2025, the multifunctions of agriculture will be fully explored, the diversified values of rural areas will be manifested, the supply of important agricultural products such as grain will be effectively guaranteed, the quality, efficiency and competitiveness of agriculture will be significantly improved, and the supply capacity of high-quality green agricultural products, beautiful ecological environment and excellent traditional cultural products will be significantly enhanced. Form a modern rural industrial system with agricultural products processing industry as the "stem" to connect production and marketing, rural leisure tourism as the "path" to integrate agricultural and cultural tourism, and new rural e-commerce as the "net" to connect science, industry and trade, so as to realize more and better industrial value-added benefits to rural farmers and make substantial progress in common prosperity.

  Integrated development of rural leisure tourism. The unique functions of agriculture, such as ecological conservation, leisure experience and cultural inheritance, have been continuously expanded, green production and lifestyle have been widely promoted, and civilized rural customs have flourished. Rural leisure tourism receives 4 billion tourists annually, with an annual operating income of 1.2 trillion yuan.

  The types of rural e-commerce formats are constantly enriched. The construction of digital villages has been accelerated, and farmers’ production and management capabilities have been generally enhanced. The online retail sales of agricultural products have reached 1 trillion yuan, the output value of agriculture, forestry, animal husbandry and fishery and auxiliary activities has reached 1 trillion yuan, and 1 million rural entrepreneurial leaders have been added to drive a group of farmers to broadcast live salesmen.

  Attached to the original:

  Industrial revitalization is the top priority of rural revitalization. In recent years, China’s rural industry has made great progress, which has strengthened the function of agricultural food security, expanded the functions of ecological conservation, leisure experience and cultural inheritance, and highlighted the economic, ecological, social and cultural values of rural areas. However, there are still problems such as short industrial chain, low level of integration and low technical level. In order to meet the new requirements of comprehensively promoting rural revitalization, expand various functions of agriculture and promote the high-quality development of rural industries, the following guiding opinions are put forward.

  I. General requirements

  (A) the guiding ideology

  Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third, Fourth, Fifth and Sixth Plenary Sessions of the 19th National Congress, build a new development pattern based on the new development stage, implement the requirements of high-quality development, and take ecological agriculture as the foundation, rural scenery as the rhyme, village houses as the shape and farming culture as the soul on the basis of ensuring food security and ensuring the effective supply of important agricultural products. Through the production and marketing, the integration of agricultural and cultural tourism will promote the solid and stable food security function, the accelerated transformation of ecological conservation function, the high-end expansion of leisure experience function and the tangible extension of cultural inheritance function, create a beautiful and pleasant socialist Xinxiang village, promote high-quality and efficient agriculture, make the countryside livable and suitable for business, and make farmers rich and rich, thus providing strong support for comprehensively promoting rural revitalization and accelerating agricultural and rural modernization.

  (2) Basic principles

  — — Based on characteristics and market orientation. Based on rural characteristic resources, facing the market demand, we should explore characteristic products, cultivate high-quality enterprises with characteristic industries, promote industrial upgrading with high-quality enterprises, give full play to the role of government policy support and public services, and accelerate the transformation and appreciation of rural characteristic resources.

  — — Establish agriculture for agriculture and extend the chain. Closely following the principle of "the head of the grain eats the tail" and "the head of the farm works the tail", we will focus on the agricultural product processing industry to build the whole agricultural industrial chain, promote the extension of the front and rear ends of the breeding industry and the expansion of the upstream and downstream, and change from selling more original brands to selling finished products, promote product value-added, industrial efficiency, and promote joint agriculture and common prosperity.

  — — Green leading and functional expansion. Practice the concept of "Lucid waters and lush mountains are invaluable assets", focus on rural leisure tourism, expand various functions of agriculture, cultivate eco-environmental protection industries, develop renewable energy, pay equal attention to protection and development, integrate tradition and modernity, and promote the integrated development of rural agriculture, culture and tourism.

  — — Technology empowerment and platform support. Adhere to the development of agriculture through science and technology, focus on the development of rural e-commerce, broaden trade circulation channels, promote the interaction between industry and science and technology, guide all kinds of subjects in the upper, middle and lower reaches of the agricultural industry chain, build and share information on big data platforms, and realize industrial digitalization and digital industrialization.

  (3) Development goals

  By 2025, the multiple functions of agriculture will be fully explored, the diversified values of rural areas will be manifested in many directions, the supply of important agricultural products such as grain will be effectively guaranteed, the quality, efficiency and competitiveness of agriculture will be significantly improved, and the supply capacity of high-quality green agricultural products, beautiful ecological environment and excellent traditional cultural products will be significantly enhanced, forming a modern society with agricultural product processing industry as the "stem" to connect production and marketing, rural leisure tourism as the "path" to integrate agricultural and cultural tourism, and new rural e-commerce as the "net" to connect science, industry and trade.

  — — The safeguard function of agricultural products has been continuously enhanced. The comprehensive grain production capacity has been steadily improved, the grain output has remained above 1.3 trillion Jin, the supply capacity of important agricultural products has been steadily improved, the ratio of agricultural product processing industry to total agricultural output value has reached 2.8∶1, and the processing conversion rate has reached 80%, effectively ensuring quantity, quality and diversity.

  — — Integrated development of rural leisure tourism. The unique functions of agriculture, such as ecological conservation, leisure experience and cultural inheritance, have been continuously expanded, green production and lifestyle have been widely promoted, and civilized rural customs have flourished. Rural leisure tourism receives 4 billion tourists annually, with an annual operating income of 1.2 trillion yuan.

  — — The types of rural e-commerce formats are constantly enriched. The construction of digital villages has been accelerated, and farmers’ production and management capabilities have been generally enhanced. The online retail sales of agricultural products have reached 1 trillion yuan, the output value of agriculture, forestry, animal husbandry and fishery and auxiliary activities has reached 1 trillion yuan, and 1 million rural entrepreneurial leaders have been added to drive a group of farmers to broadcast live salesmen.

  Second, make the agricultural product processing industry bigger and stronger

  Give full play to the central role of county agricultural products processing industry in vertically connecting production, marketing and sales, build a whole agricultural industrial chain with strong innovation ability, complete industrial chain, sufficient green background, safety and controllability, and close cooperation with agriculture, promote the delayed production of one product, the two-end connection of two products, and the high-end development of three products, guide the focus of agricultural products processing to sink into counties, central towns and logistics nodes, promote the coordinated development of production and processing, products and markets, enterprises and farmers, and realize diversified development and multi-level agricultural products.

  (four) the construction of standard raw material base. Encourage agricultural products processing enterprises, especially food processing enterprises, to coordinate and cooperate with seed enterprises, farmers’ cooperatives, family farms, large breeders, etc., focus on market demand, increase the protection and development of crop, livestock, poultry and aquatic germplasm resources in accordance with the requirements of suitable areas, suitable species and timely harvesting, cultivate and promote special varieties suitable for processing, and guide various market entities to arrange production and operation reasonably according to the requirements of variety cultivation, quality improvement, brand building and standardized production, so as to build a high-quality green and safe agricultural product production base.

  (5) Building an efficient processing system. Support farmers’ cooperatives and family farms to develop delayed primary processing such as cold storage, raw material treatment, sterilization, storage, grading and packaging, as well as food primary processing such as drying, salting, cooking, grading and quick freezing. Guide large-scale agricultural enterprises and food enterprises to develop diversified, balanced nutrition, health care, convenient and quick serialized products, develop staple food processing such as food pretreatment, flour making, rice making, stuffing and conditioning, and cultivate raw material base+central kitchen+logistics distribution (catering stores and supermarkets) and central kitchen+catering stores (chain stores, community outlets and end customers) to further extend the processing chain. Substantial progress has been made in promoting the processing cycle of agricultural products, high-value, step-by-step utilization, impairment and efficiency improvement.

  (six) integrated processing technology achievements. Deploy innovation chain around the industrial chain, deploy capital chain and resource chain around innovation chain, and guide agricultural products processing enterprises to take the lead in carrying out joint research on "Industry-University-Research’s use" to overcome technical bottlenecks such as food pretreatment, separation and extraction, mixing and homogenization, filling and packaging, loss and efficiency improvement. Organize processing enterprises, R&D teams and equipment enterprises, build a common technology R&D platform and innovation consortium, create information, intelligence and engineering processing equipment, build a number of agricultural product processing technology integration bases with high integration, strong system, applicability and replication, and build a number of agricultural food innovation industrial parks in China.

  (seven) to build the whole agricultural industry chain. Focusing on the leading agricultural industries in the county, leading agricultural industrialization enterprises in the county will be guided to take the lead in setting up an agricultural industrialization consortium. The front end will link agricultural R&D, breeding and production, and the back end will extend processing, storage, transportation, sales, brand, experience, consumption and service, so as to optimize and improve the supply chain level of the industrial chain and realize the promotion of all links, the value-added of the whole chain and the integration of the whole industry. Guide qualified head enterprises, build a digital platform for the whole industry chain, incorporate the business entities in the upper, middle and lower reaches into the platform, and open up the upstream, middle and lower reaches of the whole industry chain to realize information sharing, brand co-creation, channel co-construction and traceability of quality and safety.

  (eight) create a well-known agricultural brand. In accordance with the requirements of "adopting the standard with the standard, raising the standard with the low standard and creating the standard without the standard", we will cultivate the standard "leader". Strengthen regional public brands, strengthen the management and brand protection of geographical indications of agricultural products, carry out the protection project of geographical indications of agricultural products in depth, and promote the standardization of the whole industrial chain of modern agriculture. Introduce a number of leading enterprises with independent intellectual property rights and brand effects, and guide enterprises and farmers to create corporate brands. Cultivate a number of "unique, special, good and excellent" "local brand name" and "township brand name" product brands. Strengthen brand promotion, tell brand stories well, and enhance brand credibility and brand premium ability.

  Third, do a good job in rural leisure tourism

  Give full play to the role of rural leisure tourism as a connecting point in the horizontal integration of agricultural tourism, take farmers and rural collective economic organizations as the main body, and unite large-scale agricultural enterprises, cultural tourism enterprises and other business entities to vigorously promote "leisure agriculture+",highlight the characteristics of green water and green mountains, brighten the background of ecological pastoral, maintain the true color of local culture, show the rural rusticity, skillfully use the rural "old age", rejuvenate farmers and integrate into the times.

  (9) Protecting ecological resources and local culture. Adhere to ecological priority and green development, and achieve both protection and development, and pay equal attention to production and ecology. Protect natural resources such as forests, hills, lakes, streams, grasslands, wetlands, make good use of pastoral scenery such as rice fields, tea gardens, flowers, pastures, breeding ponds, lakes and reservoirs, and play an important role in agriculture in water conservation, soil and water conservation, wind and sand fixation, climate regulation, air purification and pollution elimination; Protect agricultural material heritages such as traditional villages, ethnic villages, traditional buildings, cultural relics, agricultural relics, irrigation projects, and inherit intangible heritages such as ethnic folk culture, traditional handicrafts, traditional operas, fishing songs, fishing port culture, and form a rural leisure tourism development model based on sustainable utilization of resources and continuous inheritance of culture.

  (ten) to explore ecological conservation products. Pay attention to the harmonious coexistence between man and nature, rely on natural resources such as mountains and rivers, forests, lakes, grass and sand, combine the protection and utilization of agricultural resources, the construction of rural ecological civilization, the inheritance of farming culture, energy conservation, emission reduction and carbon fixation, develop eco-tourism, farming experience, outdoor expansion, self-driving residence and other formats, and develop products such as forest homes, forest trails, healthy oxygen bars, hot springs, water rafting, grass-skiing and sand-skiing, and starry sky camping, so as to create a number of circular agriculture and eco-farming. We will build a number of training bases for learning agricultural labor, research practice and popular science education, and create a number of popular science courses such as agricultural production, solar phenology, natural classes and health preservation.

  (eleven) to cultivate rural cultural products. Combine rural folk culture, humanistic spirit with modern elements, fashion elements and aesthetic art, deeply explore the living culture such as folk art, traditional opera, handicrafts, national costumes and folk activities, create rural cultural projects with farming characteristics, national characteristics and regional characteristics, develop rural residential economy with historical empowerment, unique characteristics and traditional restoration, and make cultural and creative products such as rural drama, acrobatics and acrobatics to create a "rare brand" Vigorously carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, build cultural villages, cultivate civilized rural customs, carry forward revolutionary culture, and continue the red blood.

  (12) Create rural leisure experience products. Relying on rural resources, around multi-functional expansion, multi-format gathering and multi-scenario application, we will develop comprehensive experience projects such as rural accommodation, rural tourism, rural food, rural shopping and rural entertainment. Develop the products of "seeing rural scenery", build picking gardens, fishing gardens, amorous feelings streets, folk villages, agricultural theme parks and other scenic spots, develop landscape agriculture, sightseeing picking, leisure fishing, special animal and plant viewing and other formats, and build a number of pastoral health care bases and pastoral garden-style rural scenery bases. We will develop products with "local flavor", encourage high-quality and characteristic agricultural products to realize local sales and local processing, develop rural canteens, snacks and special foods, cultivate fine farm dishes and chefs, and hold local dishes, farm banquets and competitions. Develop "enjoy the local customs" products, develop ethnic customs tours, folk custom experience tours, village scenery tours and other formats, create village songs, village evenings, tourism performances, festivals and exhibitions and other programs, and develop traditional crafts, ethnic costumes and other ethnic folk products. Develop "nostalgia" products, develop cultural experiences, educate agricultural gardens, parent-child experiences, research demonstrations and other formats, and carry out activities such as "experiencing rural leisure and understanding local culture" and "the nostalgia has never dissipated, looking back for a thousand years" to tell good rural stories and attract residents to look at the mountains and see the water and remember homesickness.

  (thirteen) to improve the level of rural leisure tourism. Do a good job in rural environmental management with "embroidery", do a good job in the classification of rural domestic waste with the attitude of "model", do a good job in the construction of beautiful courtyards, beautiful fields and beautiful landscapes with the spirit of "gardener", improve facilities such as catering, accommodation, parking and toilets, and accelerate the treatment of rural domestic sewage according to local conditions. Introduce advanced management models and concepts into rural areas, revise rural leisure tourism service regulations and standards, create brands with standards, pool resources with brands, and let consumers experience rural quality.

  (fourteen) the implementation of rural leisure tourism quality project. Promote the moderate concentration of resources, strengthen the typical guidance and drive, and build a rural leisure tourism development pattern combining "point, line and surface". Cultivate 1,500 beautiful and pleasant leisure villages, promote the integration and development of production villages, and promote the ecological value of rural production and life. Introduce 1,000 lines of rural leisure tourism boutique attractions with mature operation and beautiful experience, promote industrial upgrading and efficiency, and create a number of rural leisure tourism dominant brands and "punch cards" for urban and rural residents’ leisure tourism. We will build 300 key leisure agriculture counties with unique resources, complete facilities, rich formats and active innovation, promote county-level overall planning, overall promotion and integrated innovation, and create a number of rural leisure tourism pioneer areas.

  Fourth, doing work and doing new rural e-commerce

  Give full play to the role of rural e-commerce in connecting science, industry and trade, implement the "internet plus" project of agricultural products leaving the village and entering the city, use technologies such as 5G, cloud computing, Internet of Things and blockchain, speed up the construction of network system, front-end warehouse and logistics facilities, introduce modern information technology into all aspects of agricultural production and marketing, establish big data of agricultural products at county level, and cultivate rural e-commerce entities and webcasts.

  (15) Cultivate rural e-commerce entities. Guide platform enterprises, logistics, commerce, finance, supply and marketing, postal services, express delivery and other entities to the rural layout, and improve the rural business service system. Adhere to the principle of co-construction, sharing and interconnection, while promoting industrial products to the countryside, pay more attention to serving agricultural products, and develop e-commerce terminal service outlets relying on business entities such as Yi Nong Information Agency, Rural Comprehensive Service Agency, Village Post Station, Express outlets, Agricultural Products Purchase and Sale Agency Station and Farm Shop. Relying on information access operators, high-quality e-commerce live broadcast platforms, live broadcast agencies and brokerage companies, we will develop live broadcast selling goods, live broadcast rooms to help farmers, mobile food baskets, etc., and cultivate live broadcast salesmen for farmers.

  (sixteen) to build a supply chain of agricultural products. Construction of storage and fresh-keeping cold chain infrastructure in the place of origin, focusing on the production and supply base of agricultural products, equipped with intelligent facilities and quality traceability equipment, and encouraging the use of traceability technology and equipment such as "one product and one yard", "one bundle and one yard" and "one basket and one yard". Improve the circulation efficiency of agricultural products producing areas, innovate the construction mode and operation mechanism of agricultural products producing areas, encourage e-commerce enterprises to build a number of farm markets in producing areas, and promote national and regional agricultural products producing areas to carry out activities such as online wholesale, retail and production and marketing docking of agricultural products, and further broaden the circulation channels of agricultural products. Build a county-level distribution center for agricultural products, build a hub from village to city, enhance the ability of centralized procurement and cross-regional distribution, and improve the functions of commercialization, quality control and sorting, packaging and distribution, and unified distribution and delivery of agricultural products sold online. We will build a primary processing service station in the place of origin, carry out agricultural products grading, pre-cooling warehousing, packaging and other services, integrate existing conditions such as express logistics, and improve the three-level logistics system in counties and villages. Build a supply chain system of agricultural products, implement the strategy of "developing agriculture with several merchants", build a network brand of agricultural products, support operators to drive farmers to unify standards, production, procurement, brand and sales, build an Internet-based supply chain management model, and form a high-quality characteristic agricultural product supply chain system with synergy, efficiency and benefit sharing.

  (seventeen) the establishment of operational service system. Improve the service function of e-commerce, make full use of the advantages of rural network sites, and effectively connect with county-level warehousing and logistics nodes in a low-cost, simple and easy way to build an online sales service system. Cultivate new online retail, open flagship stores on large-scale e-commerce platforms, cultivate new models such as retail e-commerce, wholesale e-commerce, distribution e-commerce, social e-commerce and live e-commerce, and form a diversified and multi-level network-wide marketing system. Pay attention to offline channel maintenance, combine with leisure experience, build high-quality characteristic agricultural products direct stores and experience areas, and promote offline sales with the popularity brought by online marketing.

  (eighteen) to strengthen the quality supervision of agricultural products. Strengthen the monitoring and early warning of the quality and safety of agricultural products, and stabilize and strengthen the quality and safety inspection and testing system of grassroots agricultural products. Strengthen the grid management of quality and safety of agricultural products in towns and villages, strictly investigate the use of prohibited and restricted drugs in the process of planting, breeding and slaughtering, control the problem of excessive residues of conventional agricultural and veterinary drugs in listed agricultural products, and let producers firmly establish the consciousness of "unqualified not to be listed". The implementation of edible agricultural products qualified certificate system, standardize the production subject to issue and use the certificate. Actively explore the intelligent management mode of "Sunshine Agricultural Safety" by using modern information technology. Support the main body of industrial operation to strengthen self-testing and whole process traceability. Accelerate the development of standards for agricultural products in field management, post-harvest treatment, grading, packaging, storage and transportation, product traceability and information collection.

  V. Creating a Good Environment for Development

  (nineteen) to strengthen organizational leadership. All provinces (autonomous regions and municipalities directly under the Central Government) should take expanding various functions of agriculture and promoting the high-quality development of rural industries as the key tasks of comprehensively promoting rural revitalization, establish a promotion mechanism of overall coordination, multi-party participation and division of labor and cooperation in accordance with the requirements of "one industry, one team, one policy and one team", focus on leading industries, gather resource elements and aggregate service functions, and promote effective convergence of planning, policies and standards.

  (twenty) to build a platform carrier. The integration development projects of agricultural industries, such as advantageous characteristic industrial clusters, modern agricultural industrial parks, and strong agricultural towns, the project of "internet plus" agricultural products leaving villages and entering cities, and the construction of cold chain facilities for agricultural products storage and preservation are organically connected with the expansion of agricultural functions, and the project construction will drive the expansion of agricultural functions. Improve the construction level of agricultural products processing parks, complete raw material production, intensive processing, experience display, logistics and distribution facilities, and build a number of international agricultural products processing industrial parks. We will build a pioneering area for expanding agricultural multi-functions, carry out quantitative evaluation of expanding agricultural multi-functions, and explore the establishment of a rural multi-value realization mechanism. Cultivate a number of rural e-commerce industrial parks, and guide all kinds of talents to set up online stores and open live broadcast rooms.

  (twenty-one) to cultivate and expand leading enterprises. Expand the scope of identification of leading enterprises, and include leading enterprises in the fields of rural leisure tourism, local culture development, farming culture communication and rural e-commerce into the scope of identification of leading enterprises in agricultural industrialization. Focusing on the "stuck neck" technology or short board field that restricts the development of agricultural and rural modernization, we will strengthen a number of leading enterprises in science and technology with independent innovation ability. Around the grain, cotton, oil and sugar, meat, eggs and milk, seed industry and other important industries related to the national economy and people’s livelihood, we will strengthen a number of leading enterprises with international influence. Focus on the field of characteristic agricultural products that meet the diverse needs of consumers, such as fruit, vegetable and tea, and make a number of key enterprises that lead the development of the industry. Around the grain production functional areas, important agricultural products production protection areas, characteristic agricultural products advantage areas and poverty-stricken areas, we will make a large number of regional leading enterprises that are closely linked with agriculture.

  (twenty-two) improve the supporting policies. Implement fiscal and taxation policies, encourage qualified places to set up rural industrial development funds in a market-oriented way, implement preferential tax policies for small and medium-sized enterprises, reduce preferential income tax policies for primary processing enterprises of agricultural products, and support the inclusion of dryer supporting facilities, complete sets of equipment for primary processing of fruits, vegetables and tea, complete sets of facilities and equipment for primary processing of bee breeding and bee products in the pilot scope of subsidies for the purchase of new agricultural products. We will strengthen financial support policies, make good use of the loan mechanisms of "bank-tax interaction", "bank-credit interaction" and "bank-single interaction", develop financial products such as "special loan, order loan and chain loan", give play to the role of agricultural credit guarantee system, and support rural enterprises with market products, promising projects and competitive technology. Encourage social capital to invest in rural areas. We will implement the land use policy for the integration and development of rural primary and secondary industries, promote the formulation of detailed rules for the implementation of land use for rural industrial development, and ensure the rational land use demand for the integration and development of rural primary and secondary industries.

  (twenty-three) to strengthen guidance services. Continue to improve the business environment, strengthen rural infrastructure construction, and smooth the channels for modern elements to flow to the countryside. Establish a think tank of rural entrepreneurs and listen to the opinions and suggestions of rural entrepreneurs through online and offline channels. Guide all kinds of Internet enterprises and platform-based enterprises to give full play to their own advantages, establish a through train service platform for rural enterprises, and provide enterprises with services such as capital technology, land use and electricity consumption, high-quality talents, marketing channels and operation management.

  (twenty-four) to build a solid science and technology and talent support. Introduce scientific and technological talents, focusing on introducing leading scientific and technological talents, young scientific and technological talents and high-level innovative teams to carry out intellectual services in rural areas. Cultivate entrepreneurial talents, focusing on cultivating modern rural entrepreneurs, "little giant" entrepreneurs and management talents, taking root in the countryside, setting up rural property and bringing rich folks. Support entrepreneurial talents, support returning migrant workers, college students, retired soldiers, retirees and professionals to start businesses in their hometowns, and encourage "Tian Xiucai", "local experts", "rural makers" and skilled craftsmen to start businesses in their hometowns.

  (twenty-five) to strengthen publicity and guidance. Carry out popular science propaganda on various functions of agriculture, and promote "homesickness for mountains and rivers" to enter schools, communities and families. Summarize and concise the high-quality development model of rural industries, and promote it through agricultural exhibitions such as China International Agricultural Products Fair and China Agricultural Products Processing Industry Investment and Trade Fair, as well as agricultural exhibition halls and local characteristic pavilions. Using traditional media and new media, we will interpret industrial policies, publicize experiences and practices, and promote typical models from multiple angles, in an all-round and three-dimensional way, so as to guide the whole society to pay attention to and support together and create a good public opinion atmosphere.

  Ministry of Agriculture and Rural Affairs

  November 17, 2021

Nine Wan Li Fengpeng is a Positive Lift —— Written at the Closing of the 14th China Air Show.

  Xinhua News Agency, Guangzhou, November 13th Title: Nine Wan Li Fengpeng Zhengju — — Written at the closing of the 14th China Air Show.

  Xinhua news agency reporter

  The 14th China Air Show ended in Zhuhai, Guangdong Province on the 13th. Air Force J -20, Yun -20 and other 50 types of weapons and equipment were unveiled at the air show. The unmanned aerial vehicles Yun -20, J -16 and Attack -2 flapped their wings for the first time at the China Air Show. The Air Force Bayi Air Show Team and the Air Force Aviation University "Red Eagle" Air Show Team danced in the sky, and the People’s Air Force showed the historic achievements of the new decade with a more open and confident attitude.

  On November 13th, the closing day of the 14th China Air Show, the Red Eagle Air Show Team of Air Force Aviation University performed an air show. Xinhua News Agency (photo by Yu Hongchun)

  On November 13th, the closing day of the 14th China Air Show, the Red Eagle Air Show Team of Air Force Aviation University performed an air show. Xinhua News Agency (photo by Luan Cheng)

  On November 13th, the closing day of the 14th China Air Show, the Air Force Bayi Air Show Team performed an air show. Xinhua News Agency (photo by Yu Hongchun)

  On November 13th, the closing day of the 14th China Air Show, the Air Force Bayi Air Show Team performed an air show. Xinhua News Agency (photo by Yu Hongchun)

  On November 13th, the closing day of the 14th China Air Show, the Air Force Bayi Air Show Team performed an air show. Xinhua News Agency (photo by Yu Hongchun)

  Classic flight shows the openness and confidence of the big country air force

  At 11: 11 on November 11th, four J-20s dressed as "China Heart" roared over zhuhai jinwan airport, and a blue sky feast for the People’s Air Force’s birthday instantly ignited the audience’s enthusiasm. At this year’s China Air Show, the J -20 carried out four-plane formation, two-plane formation and single-plane aerobatic demonstration, and the two planes landed in zhuhai jinwan airport for the first time. "The last time I participated in the air show was in 2018, when my department just installed the J -20. Today, the J -20 has been completely transformed, from the engine to the avionics system. " 歼 -20 pilot Li Weipeng said confidently.

  On November 13th, the closing day of the 14th China Air Show, the air force J -20 fighter plane was displayed. Xinhua News Agency (photo by Luan Cheng)

  On November 13th, the closing day of the 14th China Air Show, the air force J -20 fighter plane was displayed. Xinhua News Agency (photo by Luan Cheng)

  On November 13th, the closing day of the 14th China Air Show, the air force J -20 fighter plane was displayed. Xinhua News Agency (photo by Yu Hongchun)

  On November 13th, the closing day of the 14th China Air Show, the air force J -20 fighter plane was displayed. Xinhua News Agency (photo by Yu Hongchun)

  The inverted flight of the J -16 has also become a classic display action. Inverted flight is a comprehensive test of the basic tactical accomplishment, courage and experience of pilots. 歼 -16 pilot Zhang Yang said: "At this year’s air show, the Air Force Type 50 new equipment was unveiled as a system, and the 歼 -16 air combat has more high-performance partners."

  On November 13th, the closing day of the 14th China Air Show, the air force J -16 fighter plane was displayed. Xinhua News Agency (photo by Luan Cheng)

  Drag through the field, rapid descent, snake maneuver … … Yun -20 made its first public appearance, and carried out a series of flight demonstrations close to actual combat. As a new generation of aerial tanker in China, Yun -20 and the "Three Musketeers" fighters of the Air Force, such as J -20, J -16 and J -10C, have conducted aerial refueling training for many times, which has enhanced the long-range maneuverability of the Air Force aviation.

  On November 13th, the closing day of the 14th China Air Show, the Air Force Bayi Air Show Team performed an air show. Xinhua News Agency (photo by Yu Hongchun)

  The Air Force Bayi Air Show Team also brought the newly arranged performance of "six-machine fight and change direction", which impressed the audience deeply. Li Bin, captain of the Air Force Bayi Air Show Team, said: "To complete this action, the pilot still needs to control the aircraft to roll when doing big overload maneuvers, which reflects the pilot’s excellent flying skills." This year marks the 60th anniversary of the construction of the performance team, and it is also the 10th time for the performance team to participate in the China Air Show. Through this window, everyone saw the magnificent track of the transformation and development of the People’s Air Force.

  The static exhibition area systematically displays the historical achievements of the Air Force in the new era for ten years.

  In the static display area on the ground, the Air Force displayed in a systematic way according to four sections: "air combat and air strike, unmanned and anti-unmanned combat, strategic delivery and airdrop, early warning detection and air defense and anti-missile".

  Behind every static display plane, there is an extraordinary "footprint" — —

  Known as the "God of War", H -6K has flown over bashi channel, Miyako Strait, Ma Haixia Strait and Taiwan Province Strait in recent years, and has flown a new trail of strengthening the country and strengthening the army during the police patrol in the East China Sea, the war patrol in the South China Sea and the Sino-Russian joint air strategic cruise.

  On November 13th, the closing day of the 14th China Air Show, the audience watched the air show on the spot. Xinhua News Agency (photo by Yu Hongchun)

  Yun -20 is the heavy weapon of strategic delivery and the messenger of peace. In the preparation for training, he appeared in the international arena and carried out reloading and airdropping; In the fight against the COVID-19 epidemic and international humanitarian relief, he flew to Tonga, Afghanistan, Pakistan and other countries to deliver much-needed aid to these countries.

  The new air police -500 early warning aircraft, which made its debut in public, has significantly improved its effectiveness in early warning command and long-range offshore operations. From Air Police -2000, kj-200, Air Police -500 and then to the new Air Police -500, the operational effectiveness of the Air Force early warning aircraft has changed from information support to main combat power, from inland coastal areas to plateau and offshore areas, and from basic availability to system core. "From ‘ Air radar station ’ Feicheng ‘ Air command post ’ The early warning aircraft provides strong support for the construction of the air force combat system. " Air Police -500 pilot Li Kang said.

  China Air Show witnessed the transformation of the People’s Air Force. Ten years ago, the Air Force participated in several fighter planes, such as J -10 and J-H -7A. This time, 50 types of brand-new equipment, such as J -20, Yun -20 and Yun -20, were unveiled in a system of air control, ground-to-ground, unmanned, delivery, airborne and air defense. After ten years of hard work, the air force has entered the threshold of strategic air force by going out to sea, going to the plateau, going overseas and deeply uniting.

  Focus on new territory and new quality, accelerate the construction of modern strategic air force

  The rise of unmanned combat forces is an important feature of the development of war towards intelligence. The Party’s Report to the 20th CPC National Congress clearly put forward "increasing the proportion of new territory and new quality combat forces", which injected a strong impetus into the construction of UAV combat field.

  On November 13th, the closing day of the 14th China Air Show, the Air Force attacked -2 UAV for flight demonstration. Xinhua News Agency (photo by Luan Cheng)

  At this year’s air show, the air force’s new domain and new quality combat forces also have a new display. Attack -2 UAV, the first flight demonstration, is a mid-altitude, long-endurance, reconnaissance-and-strike integrated UAV system developed by China, and it is an important weapon to patrol the border and fight terrorism. No reconnaissance -7, reconnaissance -8, reconnaissance -10 and other UAV equipment, static display on the ground. In the new era of training and preparing for war, the UAV unit of the Air Force has been deeply integrated into the actual combat training system, which fully shows that the Air Force has made remarkable progress in using advanced combat means and accelerating the promotion of system capabilities.

  At this year’s air show, the Air Force released a series of innovative events for the first time, distributed "heroic posts" to the society, focused on the construction of new quality forces, sought breakthroughs in technological innovation, offered wisdom and suggestions for the innovative development of the Air Force, and helped the People’s Air Force soar and sail.

  Remember the way you came and live up to Ling Yunzhi! In the new era and new journey, the People’s Air Force will be loyal to the party and live up to the people. It will work hard and bravely at a higher starting point, fly high and sail towards the goal of building the army for a hundred years as scheduled, and fully write the new answer sheet of the People’s Air Force. (Reporter Liu Jimei, Liu Yinuo, Guo Mingzhi, Guo Zhongzheng)

Guangzhou Automobile Aian: AION RT pre-sold for 24 hours, and the order exceeded 16,000 units.

  On September 27th, the IT House reported that Guangzhou Automobile Aian announced tonight that AION RT had pre-sold for 24 hours and the order exceeded 16,000 units.

  Guangzhou Automobile AION RT has launched four models, with the pre-sale price range of 119,800-169,800 yuan:

  520 Zhixiang Edition: 119,800 yuan

  650 zhihao edition: 139,800 yuan

  520 lidar version: 159,800 yuan

  650 lidar version: 169,800 yuan

  AION RT’s door frame is blackened and equipped with a hidden door handle. The body size is 4865/1875/1520mm and the wheelbase is 2775mm.

  AION RT offers two power versions, and the IT House is summarized as follows:

  520 Zhixiang Edition and 520 Lidar Edition are equipped with a single motor with a maximum power of 150 kW, a matching magazine battery capacity of 55.1 kWh, and a pure electric cruising range of 520 km.

  The maximum power of the silicon carbide motor equipped with the 650 Zhihao Edition and the 650 Lidar Edition is 165 kW, the battery capacity of the matching magazine is 68.1 kWh, and the pure electric cruising range is 650 km.

  AION RT offers color matching options for rice/black, brown/black and pure black interiors. The whole system comes standard with a 14.6-inch central control panel and an 8.8-inch LCD instrument panel.

Bo Huang recommended The Father to focus on Alzheimer’s disease.


1905 movie network news On June 17th, the film released a public interest short film, which served as a public recommendation ambassador for the film to popularize the real plight of patients and caregivers of Alzheimer’s disease, and called on everyone to pay attention to this only Oscar-winning masterpiece released in the mainland in 2021.


The film, starring Yu Lian, tells the family ties and life problems between Anthony, the father and Anne, the daughter of patients with Alzheimer’s disease. The film will let everyone know the inner world of patients more deeply and feel the warm affection between parents and children more deeply. The Father will be released on the eve of Father’s Day on June 18th, and the national pre-sale is in full swing.


Public welfare short film restores real Alzheimer’s disease 

Bo Huang recommended calling for watching movies.


The Father released a short public service announcement, and joined hands with Bo Huang, the manager of "Never Forget the Restaurant", to introduce the relevant contents about Alzheimer’s disease, which made the patients and caregivers of the disease enter the public’s field of vision. As an ambassador for film recommendation, Bo Huang appealed to the public to pay attention to the patients and caregivers of Alzheimer’s disease.


The film The Father tells the family ties and life problems between Anthony, the father and Anne, the daughter of patients with Alzheimer’s disease, and presents the disordered world in the brain of the elderly with Alzheimer’s disease with repeated and fragmented sensory narrative techniques, so that the audience can feel the helplessness and division of the elderly with Alzheimer’s disease from the first perspective.


In the short film, Bo Huang introduced the film to solve the strange and misplaced emotional relationship between patients with Alzheimer’s disease and their families from the perspective of patients, vividly presenting the helplessness of patients and their families, and truly restoring the realistic predicament of families with Alzheimer’s disease. The Father is about to be released, and Bo Huang, the ambassador of film public welfare recommendation, called on everyone to go into the cinema on the eve of Father’s Day and enjoy the wonderful performance of Oscar winner Anthony Hopkins on the big screen.

 

Oscar-winning masterpiece will be released soon.  

The media in the industry highly recommend Father’s Day viewing as the first choice.


A few days ago, The Father held an advanced viewing in Beijing. Hundreds of fans, well-known media, film critics and industry experts enjoyed the Oscar-winning film in front of the big screen. Anthony Hopkins, who won the Oscar again after 30 years, was well received for his textbook performance in the film, and the audience called him "impeccable".


In addition, the unique narrative style of the film and the warm family story between father and daughter made the audience deeply shocked and burst into tears several times. The profound theme and humanistic care touched the hearts of countless audiences and aroused their love and yearning for their families. The audience felt that they should cherish this moment and not let time take away their love.


The film won numerous praises in the awards season, won 26 major awards in major film awards around the world, won 133 nominations, and won two major awards, namely, Best Actor Oscar and Best Adapted Screenplay. At the same time, the film won super-high scores on major websites at home and abroad, with the freshness of rotten tomatoes being 98%, the popcorn index being 91%, the MTC88 being 88, and the domestic douban being scored 8.7 by over 50,000 people.

Many media and film critics agree that the film The Father is the best film about the physical and psychological plight of the sick elderly in recent years. The media, industry experts and well-known film critics in the industry unanimously praised the film, praised the wonderful performances of the actors, and strongly recommended that "it must be the first choice for Father’s Day viewing", which was strongly expected by domestic audiences.


150,000-class household pure electric SUV, why is KIA’s brand-new EV5 the optimal solution?

At this moment, the author came to Jinan Jinwengtong Kia 4S store to punch in the strategic vehicle -EV5 launched by Kia in China and facing the world. The question is, can EV5 play in China’s new energy vehicle market with such fierce competition? Come on, I’ll show you!

As usual, let’s take a look at its face value first. The new digital roaring front face is further advanced, more electric and modern; On the side, the tough posture is full and three-dimensional, with the new 18-inch dynamic wheels. Needless to say, in terms of strength, the interpretation is in place; The tail is also remarkable. Whether it is the taillight design, the roof spoiler and the innovative rear bumper design, the EV5 is particularly full and capable!

Ok, look at the appearance, and then look in the car. Needless to say, this big seat is quite comfortable. Compared with ID.4 Crozz, EV5 is equipped with seat heating, which is more friendly for winter cars. And the large size of the head can open the panoramic skylight, which is also very wow. I just wonder, why do you need to choose such a good thing, ID.4 Crozz?

Of course, I am most interested in this 27-inch integrated triple screen (12.3-inch colorful LCD dashboard, 12.3-inch multimedia touch screen and 5-inch air-conditioning touch screen), which is so cool. In particular, the built-in KIA’s latest generation ccNC intelligent internet entertainment system is not only more practical, but also greatly increases the fun of driving. It is worth mentioning that EV5 supports both Baidu CarLife and Apple wireless CarPlay, in which CarPlay supports wireless connection and wired connection. This can be said to be very convenient.

Next, let’s have a look in the back row. With a length of 4,615mm and a wheelbase of 2,750mm, the EV5 not only provides a spacious and comfortable space, but also adopts a fully flat floor in the rear row compared with the ID.4 Crozz design, even if it is full of three people, it will not be too cramped. If you actually experience it, just two words, comfortable! By the way, in terms of space, KIA EV5′ s unique 67L super-large capacity front reserve box is also not available in competing products such as ID.4crozz.

Of course, for an electric car, users are most concerned about Sandian. First of all, it should be emphasized that EV5 is developed based on the special E-GMP platform for the world’s top electric vehicles. The total motor power is 160 kW, the maximum speed reaches 185km/h, and it is equipped with a battery pack of 64.2kWh. The cruising range of CLTC is 530 km, and it takes only 27 minutes to charge the battery from 30% to 80%. It is not difficult to see that these five key data of KIA EV5 are better than ID.4crozz.. And the price of 159,800 is more sincere than the price of ID.4cross193,900.

If you have an actual driving experience, you don’t need to talk more about starting acceleration. For an electric car, the power is absolutely with you. It is commendable that the EV5 adopts the front McPherson independent suspension and the rear five-link independent suspension, which can bring more comfortable handling experience and do a good job in restraining roll and pitch. In addition, thanks to KIA’s excellent site adjustment, EV5 can also bring good performance in the face of bumpy roads, and its earthquake filtering ability is excellent.

Finally, the safety is briefly introduced. Compared with ID.4 Crozz, KIA EV5 comes standard with 7 airbags, and adopts a disc-type rear brake, so the braking effect is better. In addition, EV5 530 Land version is equipped with rich L2+ intelligent driving assistance functions. At the same time, all models have strengthened the body battery structure protection design and battery safety management, and are equipped with cutting-edge functions such as front anti-collision assistance, second-generation remote control intelligent parking assistance and parking anti-collision assistance.

Finally, make a simple summary:

What needs to be mentioned in particular is that the price of the EV5 530 Air version is only 159,800 yuan, which also makes KIA EV5 a representative model of 150,000 joint venture pure electric SUV, and it is the best choice for 150,000-class household pure electric SUV. Of course, if you think that the battery life of 530km is not enough, there is a 720km long battery life version to choose from. At the end of the day, I want to ask you, about the 150,000-class household pure electric SUV, why is KIA’s brand-new EV5 the optimal solution? You know!

The battle between the flagship of North and South Volkswagen, the new Passat V6 compared to the new Maiteng V6

Remember that when I didn’t know much about car brands, I always thought that all Volkswagen brands in China were the same, so every time I saw a VW model, I blurted out: Volkswagen. I slowly realized that Shanghai Volkswagen and FAW-Volkswagen are really not a family, not only are they not a family, but they are also a little hostile. Looking at the models of the two of them, you can see some clues, just like after Shanghai Volkswagen launched the Passat V6 version, FAW-Volkswagen also followed with the Maiteng V6 version. Although this open and secret battle between the North and South Volkswagen is not only reflected in this time, let’s take a look. What is the difference between these two flagship models?

Appearance: Except for the V6 standard, they are all the same

For a classic mid-range car, the appearance of the Passat has long been frozen frame in people’s hearts, so this Passat V6 model is also like this, except for the "V6" used to identify the identity, it is really not much different from other displacement Passats.

Like Passat’s V6 model, Maiteng’s V6 version did not change much. Although it was also a flagship model, compared to ordinary models, the difference was only the "V6" logo. However, compared to Passat, Maiteng’s V6 looked more commercial.

In terms of size, the Passat V6 flagship model has not changed either, with a length, width and height of 4870/1834/1472mm and a wheelbase of 2803mm, still the same standard mid-range car.

The Maiteng V6 is also unsurprisingly the same, with a length, width and height of 4865/1820/1475mm and a wheelbase of 2812mm. In addition to the wheelbase and height advantages, the others are not much different from the Passat. Anyway, if you look at it with the naked eye, there is no big difference. I don’t think anyone will bring a tape measure with them to the actual test.

The Passat V6 tires are made of Dunlop’s 235/45 R18 tires. According to the different classification of the interior color, the brown interior provides black bright rims, the beige interior provides silver rims, and the 15-frame wheel design also adds a lot of sports color.

The wheels of the Maiteng V6 are different from those of the Passat. It uses 235/45 R17 tires, which are smaller in size than the Passat. However, the high-polish and novel wheel design make it comparable to the Passat.

In the design of the rear, the Passat V6 is the same as the front of the car, and an obvious V6 logo is added to the rear to indicate the identity; and the exhaust pipe of the Passat V6 adopts a "bilateral single-out" shape, with a round exhaust pipe on the left and right sides, making the rear look more sporty.

The tail design of the Maiteng V6 is nothing to speak of. It does not have a logo that indicates its identity like the Passat V6, and even the design of the exhaust has not changed. Therefore, the tail design of the Maiteng V6 is almost identical to the Maiteng 2.0 TSI.

Summarize: In fact, in terms of appearance, these two flagship models have not undergone any changes, except for the addition of the V6 logo. It is worth mentioning that the design of the wheels of these two V6 models is rather unique.

Interior: Similar in style, all family style

The interior of the Passat V6 still continues the Volkswagen family style, but we are too familiar with this so-called Volkswagen family style design, and it is inevitable that there will be a bit of visual fatigue. Why can’t it be slightly changed? Complaints are complaints, but the luxurious atmosphere of this flagship model is also set off by the mahogany design in the car.

The interior design of Maiteng V6 is also a family-style design. I really don’t know if it is Passat like Maiteng or Maiteng like Passat? In fact, although the public in the north and south of China are not so close, they are still the brand of Volkswagen, and I don’t think anyone will discard what should be continued. However, Maiteng’s black interior is not as luxurious as Passat, and it may show a sporty atmosphere.

The multi-function steering wheel in the Passat V6 is also familiar to us. The mahogany decoration on the top half also fits its identity very well. In short, it gives the impression of simplicity but nobility.

Looking at the steering wheel of Maiteng, I want to say that, except for the darker color and the more chrome-plated decorative strips, this is really no different from the Passat steering wheel. The shape and style are extremely similar.

Let’s take a look at the design of the center console part. The design of the Passat here is nothing special, except for the classic quartz clock design. The rest are surrounded by thin chrome decorative strips, and the mahogany design is matched. I think what it wants to express is luxury.

Compared to the center console of the Passat, this Maiteng looks very layered. I think the main reason is the placement of the quartz clock. However, although the design of the Maiteng quartz clock is very three-dimensional, it is not as eye-catching as the Passat.

Summary: If the two cars are still a bit different in appearance design, then their interior design is too similar, but although both continue the Volkswagen family-style design, I think Maiteng is more sporty, and the Passat is still a bit unable to put down the shelf.

Space Dynamics: The two cars are almost the same

Just like the Passat model, the space in the car is not a problem. After all, it is also positioned as a mid-to-high-end car, so the space in the front row is very sufficient. In fact, the space of the ordinary version of the Passat is very good, and the large space of this flagship model is not surprising.

The above also mentioned the size of the Passat V6, which did not change much compared to ordinary models. Moreover, in ordinary models, the space in the back row was also possible to cross your legs. Of course, this flagship V6 model retained this comfort.

If you compare the space of these two models, in fact, there is not much difference, after all, the positioning of the two cars is the same, and the size is not much different, the front row space of the Maiteng V6 model is also similar to the Passat, at least it is 300,000 car, space can not be sloppy.

In terms of size, Maiteng’s wheelbase is a little larger than Passat’s. Although the difference is not obvious, I still feel that Maiteng’s rear row space is slightly larger, maybe it can only be used psychologically, but Maiteng has always been known for its large space and comfort.

The new Passat V6 is equipped with a 3.0L engine, which is derived from the VR6 engine codenamed EA390 on the R32. It features in-cylinder direct injection technology, a rare 15 ° cylinder angle, a maximum power of 184kW (250hp)/6400rpm, a maximum torque of 310Nm/3500rpm, and a 6-speed DSG dual-clutch automatic transmission.

The Maiteng flagship model is also equipped with a 3.0L V6 engine, with a maximum power of 184kW (250 horsepower)/6400rpm and a maximum torque of 310Nm/3300rpm. It is also equipped with a 6-speed dual-clutch gearbox. In addition, the fuel requirements for both models are 97 gasoline.

Summary: As a 300,000 starting intermediate car, the space is not too bad, so in this regard, these two cars really have nothing to say, but I personally think it is still Maiteng’s rear row space to be larger; and power, it is not divided into high and low, can be said to be almost the same.

Article summary: Although they are both 3.0 V6 flagship models, except for the upgrade of the power system, the two new cars have not changed much; and what I want to say is that for many people’s Passat complex, Passat V6 may have a certain advantage, but the emergence of these two V6 models also shows the struggle between the north and south of the public. What you have, I must have. But personally, whether it is Passat or Maiteng, the launch of this 3.0L V6 model is really a bit redundant. Although it is a new car, it is really more like a promotion for the brand, or just a disguised means of making money.

The fifth season of the original yearning life is set, and Zhang Yixing will bring a large number of traffic to join

According to relevant public information, the fifth season of "Desire for Life" has been confirmed and will be broadcast on November 23. Today, the yearning life program team released a program promotion video. Surprisingly, this mushroom house will thank Zhang Yixing for his strong cooperation, which makes people happy, but what is the specific situation? Let’s see!

"Life of Desire" is a life documentary show that was very popular when it aired in its first season. The show’s veterans, Huang Lei and He Jiong, are a big factor in the popularity of the show. In this show, many guests can taste the food made by Huang Lei, which is also a big selling point of the show. And He Jiong is very famous in the entertainment industry, which naturally attracts the support of many well-known artists. Many guests hope that Huang Lei and He Jiong will generally accept the arrangement of the program team, because they are very famous. There are also many newcomers who have become famous through this show, such as regular guest Peng Yuchang, and their sister Zhang Zifeng, who have become famous through this show. Received a lot of attention.

The biggest highlight of this season is not the special guest, but the home guest Zhang Yixing. Yes, the addition of Zhang Yixing has added a lot of highlights to the season, and also increased the attendance rate a lot. Because of his idol star temperament, many fans will watch this variety show, and Zhang Yixing came to meet his mentor Huang Lei this time. The two participated in a variety show together and established a deep connection during the months of co-creation. Zhang Yixing also admitted that he likes to eat Huang Lei’s dishes very much, and he can actually eat them every day on the show. It’s time to cook for Huang Lei. From this promotion video, we can see that Zhang Yixing has a lot of shots and challenges this time. What exactly are they? You can enjoy them together.

The above are some relevant news for the fifth season of "Desire". If you are interested, you can pay more attention.

Responsible editor:

Mr. and Mrs. Xiaomi, Vice Chairman, donated 100 million yuan!

Every edited He Xiaotao Zhang Jinhe    

According to the news of WeChat official account of Sun Yat-sen University on April 17th, Sun Yat-sen University alumni couple, Mr. Lin Bin, co-founder and vice-chairman of Xiaomi Group, and Ms. Liu Xiangdong, president of Lin Bin Liu Xiangdong Foundation, donated 100 million yuan to their alma mater in their own names.

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Image source: Sun Yat-sen University

It is worth noting that on November 12, 2024, Sun Yat-sen University will celebrate its 100th anniversary.

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On the eve of the centenary of the alma mater

Vice Chairman Xiaomi and his wife donated 100 million yuan.

 

The Lin Bin Liu Xiangdong alumni couple donated 100 million yuan to their alma mater, which will be used for the construction of the Liu Xiangdong Cultural and Sports Center in Lin Bin and the establishment of the Lin Bin Liu Xiangdong Scholarship Hong Danhua Scholarship, which will provide better learning and working conditions for teachers and students at school and inject strong alumni strength into Sun Yat-sen University’s new century-long journey.

Lin Bin Liu Xiangdong Cultural and Sports Center is planned to be built in the south campus of Guangzhou Campus, with an initial planning area of 12,000 square meters. There will be a heated swimming pool, tennis court, badminton court and table tennis hall for teachers and students to exercise and relax.

The Liu Xiangdong Scholarship in Lin Bin, named after Mr. and Mrs. Liu Xiangdong, Lin Bin, will be distributed in ten years, and will inspire 30 undergraduate and graduate students with excellent academic performance every year.

Hong Danhua Scholarship named after Lin Bin’s mother will inspire 10 medical students with excellent academic performance every year.

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Lin Bin and Liu Xiangdong alumni couple took a group photo at the South Campus of Guangzhou Campus of Sun Yat-sen University when they graduated that year.Image source: Sun Yat-sen University

Lin Bin delivered a speech at the signing ceremony of the donation, saying, "My mother, sister and brother-in-law, cousins, uncles and other relatives all graduated from Sun Yat-sen Medical College, and our family are all middle-aged adults. My alma mater has laid a career path and development for me. Sun Yat-sen University is the best university in my heart, and there is no one. I hope that more alumni can support the construction of their alma mater, have the money to pay, and make great efforts to jointly build their alma mater into the best university in the world. "

On April 17th, Lin Bin wrote in Weibo, "Today, on the eve of the centenary of Sun Yat-sen University, I returned to the campus of the University, as if I had traveled back to my youth. Thirty-eight years ago, this was the starting point of my dream pursuit, and every corner was filled with the fragrance of knowledge and the breath of youth. "

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In 2021, Lin Bin donated 60 million shares of Class B Xiaomi Group to Xiaomi Foundation, which attracted wide attention. According to the statistics of Hurun Research Institute, Lin Bin’s donation has entered the 10th place in the Hurun Charity List in 2022. According to the closing price on the announcement date, the value is about 940 million yuan.

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His net worth is 38 billion yuan

He co-founded Xiaomi with Lei Jun.

 

Official website of Xiaomi Group shows that Lin Bin, born in February 1968, obtained a bachelor’s degree in radio and electronic engineering from Sun Yat-sen University in July 1990 and a master’s degree in science from Drexel University in June 1992. He is currently the executive director, co-founder and vice chairman of Xiaomi Group. Chairman of Xiaomi Hong Kong Foundation.

Lin Bin co-founded the company with Lei Jun in 2010 and served as the president of the company until 2019, and then served as the vice chairman. In the early days of the company’s establishment, Lin Bin was responsible for the company’s recruitment, personnel, administration, legal affairs, finance and other daily operations, as well as strategic cooperation with core suppliers and international business development including India and Indonesia. Later, Lin Bin was also responsible for domestic market sales, after-sales service and the company’s mobile phone business.

Before adding Xiaomi,Lin BinFrom 2006 to 2010, he worked as an engineering director in Google, and from 1995 to 2006, he worked as a software design engineer, software design engineer supervisor, software design engineering manager and engineering director in Microsoft. Prior to this, Lin Bin worked as a network engineer in ADP Company since May 1993.

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图片来源:小米集团

公开信息显示,林斌持有小米集团9.34%股份,按公司4月17日港股收盘价16.28港元计算,林斌持有股份市值约为350.64亿元。

2024年3月25日,胡润研究院发布《2024胡润全球富豪榜》,林斌以380亿元人民币财富位列榜单595位。

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图片来源:胡润百富官网

编辑|何小桃 张锦河 盖源源

校对|程鹏

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每日经济新闻综合中山大学公众号、林斌微博、胡润百富官网、小米集团官网

Zhiji L7 users: Maybe this is the first car in China that is getting more and more valuable.

Reporter | Yan Yao

Image source | Provided by respondents

"I can’t wait to stroll around the street for half an hour, and I was actually hit by the’ original stone’. I am so lucky!" At 11 o’clock on the evening of August 7, in the expectation of Zhiji automobile users, the "Li program mining" in Yuanshigu was officially launched.

That night, more than 100 users in Shanghai, Guangzhou and Chengdu organized a parade called "The Night the Original Stone Came", and set off on a summer night to go to a "mining contract" for the original stone. "Zhiji has opened a door to a new world. Tonight’s’ original stone’ meteor shower has made more and more’ original stone’ watchers on the road." A car owner of Zhiji L7 who participated in the parade said.

The era of artificial intelligence is an era when users change the world. Based on the interpretation and reconstruction of the underlying logic in the intelligent era, Zhiji Automobile has created the "original stone valley", and the official landing of "program mining" is to truly combine the user’s driving experience in the real world with the data rights in the virtual world, driving the value growth of user data.

With 500 "original stones" falling from the sky every 10 minutes, Zhiji automobile users will dig 210 million original stones accounting for 70% of the total more quickly and directly, and accelerate the feedback of data rights. Since then, the "Yuanshigu User Data Rights Plan" initiated by Zhiji Automobile has really been fully implemented.

"The first car in China that is getting more and more valuable"

In the era of smart cars, no matter how good the hardware manufacturing of vehicles is, there will be ceilings, and the appearance of "original stone valley" will become a sharp weapon to pierce this ceiling.

"I’ve driven this road back and forth so many times, but this time I feel different." Mr. Jiang, the owner of Zhiji L7, said, "The more cars you drive, the more original stones you can get. This game is novel and interesting, which I think is quite interesting." From the moment the first original stone falls, the value system of the automobile industry will be re-established, and the intelligent auto time will completely change the width and depth of the individual’s life experience.

When the user drives the Zhiji L7 in the streets and alleys of the city, the effective mileage data rolls up and becomes the most important input of "Li-program rough stone mining". "Program mining is the essence of the original creation of Zhiji operation team, and it is also the key to let Zhiji users and Zhiji cars grow together." The person in charge of Zhiji Automobile said. Every kilometer and data of users are valuable, and Zhiji Automobile takes the lead in embracing the dividend of the times with users.

In the rule of "in-process mining", a batch of raw stone falls every 10 minutes, with a total of 144 batches falling every day. The total amount of rough stones will not increase, and the total amount of falling stones will be halved every four years. In the first four years, 500 pieces will be dropped in each batch, which will be "shared" by a certain proportion of mining vehicles. "The more you run on the road, the more mileage data you provide and the earlier the time, the greater the chance of harvesting the original stone and the more data rights you get."

On August 1, Zhiji Automobile completed the first round of market-oriented financing, with a post-investment valuation of nearly 30 billion yuan. "The valuation of Zhiji Automobile has improved, and my original stone is more fragrant." A user named "Original Stone one" said.

With the tightening investment environment, this "hot money" reflects the capital’s confidence in the new energy automobile industry, and also makes the young Zhiji automobile attract more attention. Some media commented that capital is often more optimistic about the long-term "players" who build cars in a down-to-earth manner than brands that are used to creating momentum with concepts.

"Every second of driving has something to look forward to"

With the fall of the "original stone", the night sky of the "original stone valley" was lit up. When a steady stream of data converge, the value rights and interests of user data become clearer: accumulating crystals and pioneering stones can be used to upgrade equipment and evolve vehicles. When the exchange window is opened, the original stone can be exchanged, including five categories of rights and interests: software and hardware upgrade, intellectual enjoyment service, limited boutique, digital collection and limited experience activities.

According to the sales data in July, the cumulative delivery volume of Zhiji L7 has reached 1,051 vehicles, and it has become the fastest delivery volume to exceed 1,000 vehicles among luxury pure electric vehicles with a price of more than 350,000 yuan in China. "Many users have traveled thousands of kilometers in a month, and these driving data are turned into data rights in the virtual world and accumulated in the’ data pool’." The person in charge of Zhiji Automobile said.

With the beginning of the first batch of "programming mining" rough stones, Zhiji automobile users took the lead in organically combining the driving experience in the real world with the data rights in the virtual world. It is reported that with the blockchain technology as the technical base of the original stone chain, Zhiji Automobile will put a total of 300 million pieces of original stone winding certificates, which guarantees the security of data, the privacy of information, and the inviolability of transactions. Forgeable, ensuring that every user can obtain data rights fairly and justly.

It is reported that IM GO! It will be officially launched on IM Zhiji APP at the end of August, and will unlock the rich new gameplay of "rough stone mining" for users one after another. "As long as you drive with wisdom, you will have something to look forward to every second of driving!" Zhiji L7 users said.

This TV series produced by Li Ruigang’s subsidiary company has spread all over the network as soon as it is broadcast.

There’s another wave on the 22nd floor? The rare calm is about to be broken! The TV series Ode to Joy 5, produced by Noon Sunshine, written by Anai, directed by Jian Chuanhe, with Hou Hongliang as the chief producer and Fang Hui as the producer, was broadcast on CCTV-8 at 21: 30 on March 16th. Tencent video and iQiyi premiered on the whole network, and the 22nd floor was blackened by "ex-roommate" He Minhong, which set off the tone of war, and the unsolved worries of last season’s story broke out one by one. This "Ode to Joy 5" will bring you a unique ending chapter with more turbulent emotional concentration. Noon Sunshine is a member enterprise of Chinese Culture Group Company led by Li Ruigang.

As soon as "Ode to Joy 5" was broadcast, it was searched on all major platforms and spread all over the network.

Light up the green light for the life line spectrum,"Ode to Joy 5" high-energy preview "Angry Surrounding" is full

If we project our life on the staff, will our life be a soothing and healing music or a magnificent movement with passionate ups and downs? The experience since the 22nd floor is undoubtedly the latter, with unavoidable family burdens, intrigue in the workplace disputes, and unpredictable emotional changes … The notes of life cannot be written in advance, but they can light a green light for yourself to move forward bravely.

In the "5-line spectrum" poster released this time, in addition to the ingenious metaphor in the composition elements, the position of the characters is also quite "chewy": Can Ye Zhenzhen (Jiang Shuying) and David (Shawn Dou) be sweet to the end? How will Fang Zhiheng (Yang Caiyu) and Li Qixing (Wang Anyu) pull this season? Does Zhu Zhe (Karlina) maintain the grand slam of "100 episodes of loneliness"? He Minhong (Zhang Huiwen) is finally far away from Qi Mu (Jing Chao)? Is the newcomer Liu Su (Xiaohan Zhang) around Yu Chuhui (Haofei Li) a passer-by or a good marriage?


This TV series produced by Li Ruigang's subsidiary company has spread all over the network as soon as it is broadcast.

The ingenuity of the poster is still an "appetizer", and the amount of information in the preview is called "stimulus". "You invade my privacy at will, watch my pain, don’t think I’m good at bullying." He Minhong, who returned to the 22nd floor, attacked everyone with full firepower and equality. It can be predicted that this season will usher in a high-energy plot that will explode at the beginning. Not only that, David’s family conflicts escalated, Fang Zhiheng’s father refused to bear the responsibility of raising his little sister, and Zhu Zhe’s falling out with his boss increased the content of Ode to Joy 5.

The final curtain of the 100-episode sitcom on the 22nd floor will be opened.,Open a new chapter in life with Wumei

No suspense! No foreshadowing! From the preview, we can see that many difficulties and puzzles left by the closing of Ode to Joy 4 will come to an end in Ode to Joy 5.


This TV series produced by Li Ruigang's subsidiary company has spread all over the network as soon as it is broadcast.

Will Ye Zhenzhen stop this relationship in time because of David’s growing family problems? Can Fang Zhiheng, who is on the rise in her career, take care of her younger sister? Will Zhu Zhe’s "career marathon" and "family tug-of-war" have a happy ending? Can He Minhong, who continues to be crazy, suddenly wake up after recognizing the essence of Qi Mu? Can Yu Chuhui, who is completely divorced from his father, usher in a double harvest of career and emotion?

After living together in groups on the 22nd floor and the stories that happened along the way, some of the five beauties have strengthened their principles of dealing with others, some have reconciled with the past and embarked on a new life journey, and some have completely shattered and rebuilt their attitudes and values towards life. The audience accompanying Wumei’s growth will surely not miss the closing work of this "100 episodes of the scene growth drama on the 22nd floor".

Noon Sunshine, the producer of Ode to Joy 5, is the leading company in the field of TV drama production in China. It has successfully produced well-known hit dramas such as nirvana in fire, Ode to Joy, Everything is Fine, Great Rivers, Minning Town and Courtyard of County Committee. According to Southern Weekend, in 2016, after being chased by swarming capital for five years, Hou Hongliang and Kong Sheng, the core figures of Noon Sunshine, chose Chinese Culture Group Company (Mr. Li Ruigang, Chairman and CEO) and sold the seat of the largest shareholder.