上海后花园私人会所

In recent years, there has been a wave of "purity" in the cosmetics industry, and "pure beauty" has become a strong force in the cosmetics segmentation track. Domestic pure beauty brands continue to explore new situations, and foreign pure beauty brands also usher in a new stage of development.

According to the data of "Analysis and Forecast of Pure Beauty Trend in 2021", the global pure beauty market will be $5.44 billion in 2020 and is expected to reach $11.56 billion in 2027. Among them, China market is the most promising and competitive gold track, accounting for 35% of the total market share. Take First Aid Beauty (hereinafter referred to as FAB Beauty) as an example. In 2018, Procter & Gamble Group acquired FAB Beauty. In 2020, it officially entered the China market and opened an online store. In September 2020, the Taobao trading index of FAB Beauty increased by 5,591.61%, and its sales exceeded 100 million yuan in just half a year. The development potential of China pure beauty market attracts many brands to lay out here.

The person in charge of Yiye brand said in an interview: "According to our long-term research and analysis of the big data industry report, it is found that young consumers are interested in streamlining skin care and plant skin care, and they also put forward more requirements for efficacy, safety, transparency and sustainability. This is also an important reason why Yiye has changed from a simple’ plant skin care’ brand to a’ pure beauty skin care’. "

L’OCCITANE

Foreign brands are also actively involved in the China market. Take L ‘Occitane Group as an example. Melvita, a French natural skin care brand owned by L ‘Occitane Group, entered the China market in 2015, and ELEMIS, a British luxury aging skin care brand, entered the China market in 2020. "L ‘Occitane Group will also introduce the Australian clean beauty brand Grown Alchemist in 2023, bringing pure, natural and safe and healthy skin care experience to China consumers." Queenie LIN, executive director of L ‘Occitane Group in China, said.

Looking at the development of pure beauty, at first pure beauty was just a concept, which was used to describe products that did not contain some synthetic ingredients with certain safety risks. After that, the concept of pure beauty was further expanded, requiring products to achieve skin care in a pure way and find the balance of skin. Based on this concept, a number of domestic and foreign brands and products have been born one after another. Foreign brands FAB Urgent Care Beauty, REN Skincare, domestic brands Yiye and MCL Flower Xikou are all representatives. According to statistics, in recent years, more than 30 domestic and foreign pure beauty brands have emerged, and there are more than 7,000 notes on "pure beauty" in Little Red Book.

The pure beauty market is booming for a while, but at the same time, there are some drawbacks, such as blank market supervision, vague concept definition and lack of user awareness. The market performance of brands is also uneven, and how to straighten out the development context of "pure" market in chaos is still a difficult problem in front of this track.

The definition and standard from "fighting separately" to "unified consensus" need to be clarified urgently.

Although pure beauty is not a newborn, it still lacks a unified definition and standard, which leads to loopholes in the industry development norms. At present, the pure beauty brands on the market are basically "in their own way" and are implemented according to their own standards. For example, L ‘Occitane’s understanding of pure beauty is "plant-based, symbiotic with nature", and green raw materials, green production and green packaging are its guidelines for creating "pure beauty".

FAB urgently protects beauty

FAB, a pioneer brand of pure skin care, adheres to five core standards, that is, all products do not contain ingredients harmful to skin and human health (there are 1300 such ingredients); Adhere to the principle of zero cruelty, and all products have no animal experiments; Sensitive muscles are available; Complete dermatologist allergy test; Do not use artificial flavors. In addition, FAB Emergency Beauty also teamed up with Sephora to open a special area to define pure skin care standards for Sephora. Only brands that exclude 54 potentially harmful ingredients to the skin can enter the special area.

Similarly, domestic brands are also exploring and formulating standards and norms. In 2019, Huaxikou formulated the "Five Principles of Clean Pure Skin Care", including true label, purity without additive, efficacy demonstration, advocating virtue for goodness, and being natural and organic, as its principles for developing products. In addition, Huaxikou also formulated the first list of 2000+Never List risk raw materials in China, banned more than 2,143 kinds of risk raw materials, and standardized the "six major risk component systems", exceeding the EU and domestic ban standards.

MCL huaxikou

In January of this year, Hua Xikou released the first Green Paper of Clean Beauty Pure Beauty in China, proposing a comprehensive interpretation and implementation measures for pure beauty. In July this year, Hua Xikou, as the first drafting unit of the group standard of pure beauty, and 14 research institutions jointly formulated the first domestic group standard of Clean Beauty and the standard of pure beauty of cosmetics, which were officially released and implemented in August. The group logo requires that the whole life cycle of products, that is, from raw materials, formula, design, packaging and production, should be fully implemented by adhering to the standard of "pure beauty" and put an end to "conceptual" and figurative products.

Coincidentally, in August this year, Yiye officially released the Technical Definition and Calculation Guide of Natural Ingredients in Cosmetics (hereinafter referred to as the group label), which promoted the domestic cosmetics industry to further explore natural and pure beauty by clarifying and quantifying the natural attributes of raw materials and products. While defining "natural ingredients" and "non-natural ingredients", the League Standard explains the concept of "natural derived ingredients" in detail and explains the calculation method of "natural source ratio". Among the 8,965 raw materials available for one leaf in China, the disputed raw materials in 4,421 are rejected, and the raw materials with high green natural index are preferred in the 4,544 all-green list to reduce the addition of artificial chemical components.

The person in charge of Yiye brand said that after defining nature, Yiye will promote the formulation of "General Rules for the Evaluation of Pure Personal Care Products" and "General Rules for the Evaluation of Green Personal Care Products" in conjunction with the Daily Chemical Association and experts in the industry. "Pure personal care" refers to cosmetics with "natural ingredients" and "naturally derived ingredients" as the main ingredients, which contain no safety controversial ingredients, and the products and raw materials are tested in line with animal welfare, with simple formula and environmentally friendly packaging. "Green personal care" refers to cosmetics whose production process meets the requirements of environmental protection, is harmless or less harmful to the ecological environment and human health, consumes less resources and energy, and has high quality.

The formulation of pure beauty standards is an important exploration for the development of the industry, which will promote the development of pure beauty industry in China. However, the formulation of standards is only the first step, and whether a consensus can be reached in the field of pure beauty, followed and implemented is the key to promoting the development of industry norms.

"Grasp both hands and be hard". Both safety and efficacy need to pass.

Pure beauty wants to win consumers, in addition to safety, efficacy is also the key. Xiao Su, the brand manager of Huaxikou, said that foreign consumers will pay more attention to safety, non-toxicity and environmental protection for "pure beauty", while domestic consumers will pay attention to the effectiveness of ingredients first, and then pay attention to the dimension of "safety". And "safety+effectiveness" cannot be separated from the support of scientific research strength.

For example, Huaxi Kou built a 1,600-mu peony planting base to create a traceable and verifiable raw material ecology. At the same time, we also pay attention to other local plants such as Luoshenhua and create exclusive raw materials for the brand. In addition, Hua Xikou cooperated with Peony Skin Care Science Research Center and Beijing Key Laboratory of Plant Resources Research and Development, and established Hua Xikou Innovation Research Institute of Chihuatun Chuangmei Center in conjunction with natural raw material supplier Givaudan. Developed a "biochip" technology platform and unique raw materials such as Luoshenhua acid and peony whole plant fermentation broth, and obtained national patents for self-developed components and plant extraction technology. The products such as Hua Xi Kou Luo Shen Hua series and Peony Flower series have achieved the effects of oil control, pore thinning, blackhead removal and light lines, anti-aging and so on through the actual measurement of human efficacy by SGS authoritative third parties.

A leaf

One leaf, which also focuses on oriental plants, is locked in Longnan Olive. In view of the unstable formula of Olive, one leaf has repeatedly adjusted the formula to solve the problems of greasy skin and poor skin-friendliness, and achieved the effect of being lipophilic, hydrophilic and refreshing. "Song Yang, vice president of Shangmei Group, and the R&D backbone team went deep into overseas to learn technology, set up their own research team overseas in seven years, set up their own factories, and constantly learn and improve their understanding of pure beauty and breakthroughs in scientific research." The person in charge of a leaf brand said.

Melvita, a brand of L ‘Occitane Group.

Foreign brands are also constantly exploring the "pure Dafa". For example, the star product of French natural brand Melvita, Moroccan nut kernel oil, is selected from unpolluted Moroccan nut forest and extracted by cold pressing. Water, chemical solvents, artificial flavors and pigments are not added in the whole pressing process. Its best-selling rose fragrance conditioning water is selected from Damascus roses produced in Iran. No pesticides are used in the planting process, and the fresh rose petals are distilled by "single distillation method" when making, and the roses are not extracted in advance to ensure that the flower water contains rich rejuvenation essence.

FAB, which focuses on clean and non-irritating formula, is dedicated to providing targeted skin care solutions for people with eczema, acne, redness, dryness and sensitive skin. Its core component, micron colloidal oats, was wet-ground in a specially researched low-temperature sterile environment, and the colloidal oats suspension with an average particle size of 11.84um was made. The particle size was only one-third of the pore size, which was far less than the 300 micron oat fine powder added in conventional skin care products, thus better achieving moisturizing, repairing and antioxidant effects.

For pure beauty brands, only by insisting on independent product innovation and attaching importance to the research of core ingredients in the skin care market can we truly achieve natural purity and effective beauty.

The combination of the new demand of consumers and the concept of sustainable development is the deep reason to help the development of pure beauty market in China. Yolanda, brand director of FAB Emergency Beauty, said in an interview that FAB Emergency Beauty is very optimistic about the development prospect of China pure skin care market. The policy support of the concept of sustainable development has greatly encouraged the development of pure beauty industry. At the same time, brands in the industry are actively exploring purity in raw materials and packaging, and consumers, especially young consumers, are increasingly aware of environmental protection and pure and streamlined skin care, which has become a helping factor for the development of pure skin care market.

The safety of products and its potential environmental impact are the core of pure beauty. Under the dual-carbon strategy and sustainable development strategy, "pure beauty" is a trend and an opportunity. Whether it can detonate the track and become a "dark horse" is worth looking forward to.

(Xinhuanet Yang Yingying)

Remember that time Google showed off its ability of artificial intelligence by demonstrating the dialogue with Pluto and paper airplane? That’s driven by LaMDA, one of Google’s latest generation conversational artificial intelligence models. Now, Google is using LaMDA to build Wordcraft, a prototype writing tool that can help creative writers create new stories.

It turned out to be all kinds of surreal awkwardness, one of which described that eggs have leather texture, but I chose the option that they are the size of grapefruit and covered with fluff. (Eggs covered with feathers do not exist)

As you can see from the final product, the writing level of artificial intelligence can only be said to be quite basic, and there are many contradictions.

Wordcraft is obviously still in the experimental stage, but this prototype is very interesting to use. Even people who mainly want to see how ridiculous results can be obtained with a prompt deserve attention.

Shanghai, September 27th (Gong Li SHA) On September 27, the Shanghai Municipal Party Committee and the Municipal Government held a press conference. An introduction of effectiveness, deputy director of the Cultural and Tourism Cheng Meihong City Bureau, Deputy Director of Liu Min City Commercial Committee, Minister Lu Xiaohui, Propaganda Department of Xuhui District Committee, Changlong Wanlong, Jing’an District, deputy district, and deputy head of the Chujie Yan District of Songjiang District attended the meeting.

Create a "new space" everywhere for the tourist scene

Shanghai is a well -known tourist city. This is an excellent tourist city "king is everywhere and should be accessed from time to time." The journey of this Tourism Festival has adhered to Jiangsu, the city of festivals, excavating tourism landmarks, new carriers, and new methods to fully stimulate the vitality and release of the city, in order to better serve the development of the Yangtze River Delta.

First, the tourist destination that focuses on promoting shows the Yangtze River Delta. In the context of promoting the development of high -quality cultural tourism integration in the Yangtze River Delta, strive to take the lead in traveling in the "same city effect" in tourism. In some cities in the Yangtze River Delta, the original "good neighbors" to the current "family." This year’s tourist festival, our first time, our first tourism festival. Four items of implementation. The first group of the Yangtze River Delta Tourism Festival was at the Nantong venue, Wenzhou, Huangshan, and three cities launched nearly 100 theme activities. It attracted the participation and attention of more than 8 million people. Through the first time to go to the night market culture, business activities, gourmet punch, self -driving tour, people who have been driving, such as the Yangtze River Delta city, showed some new boutique space for cultural tourism.

At the same time, at the main venue of the opening ceremony of the tourist festival, there is no cultural tourism Yangtze River Delta with rich TV network broadcast resources. The first batch of Shanghai -Huzhou City, Zhejiang’s boutique tourism line "living room from Huangpu River to the world", and the first batch of Shanghai citizens and tourists embarked on a wonderful journey of Shanghai Lake. For the first time, we launched 17 joint Shanghai and Yangtze River Delta cities. The products launched only 12 days, and it sold more than 20,000 copies.

The second feature of the new space is the dotted line of Shanghai urban cultural tourism strings. Shanghai Red Culture, Shanghai Culture, and Southern Cultural Resources are very rich. In the tourist festival, we carefully sort out and integrate, the integration of the focus will not work, provide the public to the public, and lead tourists to participate in a high -quality experience life. Essence At the Tourism Festival, the 16 district government’s cultural tourism enterprises, including our business business, and so on. Then it launched 156 events and nearly 500 fine lines of fine lines, covering three cultures, one river and one river, and buildings can be read. All aspects of online celebrities photography, shopping, food, and so on. The network involves thousands of red punching points.

"The road of sailing, listening to Shanghai Wei," The sound of cultural activities in Shanghai, Shanghai launched 100 red tourism routes; the "Charm Binjiang" event across the river area, released the theme and product line of the five major theme 104 seaside linkage; The introduction of "Building can read", a good place in Shanghai on 16 nights, 103 micro -structures; the golden autumn tourism shopping season to create eight shopping integration, tourism, CultureConsumer’s wonderful destination, to provide consumers with various green business for consumers Travel joint document; "Good Shanghai? Garden Life" launched the theme park line of the five nations for the theme of the five nations; "Magic City Model Young 2020 Youth Travel Experience Award", launch the 15 -week youth journey Deep official website of recruitment experience.

Third, the wave of C -disc in Shanghai is the latest demonstration of punching. During the tourist festival, adapting to the new needs of urban life, the trend of young people, Shanghai launched many recent waves of red networks, punching and best movie photography points, and continue to cultivate "platform+merchants", "boxing line grass grass grass grass grass grass +Offline, "text travel consumption model. The top ten "best movie points" and 12 "best stamping red dots" were launched by Yangpu River in Yangpu District; Hongzhuang District launched four best photography in the eight o’clock and the most beautiful landmarks; Minhang District , Launched "Treasure Hunting Minxing? Minhang Hongfa Ten Nets," He "traveling Minhang called" Book Competition Minhang Road; Xuhui District Celebrating the Vitality of the Holidays, Public Speaking of Music and Wonderful Charm Construction Cross -border Integration; Putuo District Organization; The three lines were packaged on the ground camps to play the two parties in Suzhou to expand the new space of hydrological tourism on the Suzhou River.

Establish a "new model" for integration and interaction in all places

Tourism is a comprehensive industry, and has the effect of "100 % of the industry". In the normal context, prevent control, the tourism festival adheres to leading innovation, initiative to change, respond to new new needs, create new demand for new supply, online and offline interaction, and the complementary platform content. In order to better serve the new development model Essence

Provide and demand and promote each other. The epidemic prevention and control in the background of the standardization, the travel method and destination to the public have changed a lot. Forcing the text tour, we need to improve the quality For the service series, leading public tourists choose new local tourism depth. During the Tourism Festival, the integration of iterative upgrades of the "micro -Shanghai" project of the text tour, Daren Punch and the best movie photography point of photography in Shanghai, listening to the story of urban cultural researchers tell the story of the old house, listening to a wonderful opera chanting, has become Shanghai’s’s in Shanghai City walking line.

So far, the spring travel company has organized more than 50, and 10,000 people participated in Micro Shanghai tourism products. In the next step, it will also strongly support the wishes of local farming Shanghai Cultural Tourism Company, increase the supply of product content, improve service quality, and meet the new needs of public tourist tourists. September 27th is World Tourism Day. This morning, a good place was found in the suburbs of Shanghai-2020 World Tourism Day to see Shanghai activities. Shanghai travel consumer market recovers.

Hug each other online and offline. In the Internet economy, she gave birth to "New Online Text Brigal" as a new concept, "Online Tour", and "the next holes" has become a new cultural tourism experience model. Through the online platform, a new urban cultural tourism business card is realized, the competitiveness of the global market of Shanghai cultural tourism industry has been enhanced, and the new allocation of regional tourism resources is highly created.

The first "Cloud Tourism" platform of the Tourism Festival this year brought together hundreds of high -quality tourist festivals on the live line. Hundreds of articles covering Shanghai’s key business districts, tourist attractions, and cultural sites theme lines.新华社， 伦敦， 美国特派团评论， 携程， 驴母亲旅行， 巡回赛上海应用程序， 颤音， 百度， 丁东买食物， 获取物理应用程序， 达达集团和其他公司，旅游节发射特殊窗口， 特征， List online to show the theme of the tourist festival, and the tourism festival provides exclusive rewards and trends.

According to statistics, the "Cloud Tourism" platform clicks a total capacity of 1.017 million people. In the comments from participating in the statistics of Midea Group, from September 12th to 25th, the amount of food and beverages increased by 56.6 % year -on -year, leisure and entertainment expenditure increased by 39.8 %, bed expenditure increased by 33.9 %, 90 % of 90 % , Sales of Travel Ticket Sales at the same time.

Mutual assistance interactive platform and content. The services of the Yangtze River Delta and even the whole country are set up to the masses. Passengers in Shanghai are mission. Through the connected platforms and contents, they will continue to strengthen exchanging cultural tourism and tourism to combine the country’s resources to improve quality and promote literary promotion effects.

On the day of the visit, the city jointly established the Yangtze River Delta Tourism Promotion Alliance in Sanxue and Zhejiang Province. The Yangtze River Delta will work together to host various tourism promotion activities. The team builds a tourism marketing network to cover the entire media. Jointly developed a tourist boutique line shared by the Yangtze River Delta, information sharing, product push, and transmitting each other, creating a new image of the Yangtze River Delta integrated tourism destination. This year’s tourism festival has also become the best time to focus on Shanghai and Shanghai. According to statistics, there are remote markets, such as nearly 40 tourism promotion activities in Inner Mongolia, Tianjin, Shandong and Yangtze River before and after tourism.

All local Wenxiao departments through literary performances, food activities, shopping mall road shows, and so on. Babies, beautiful scenery, cultural folk customs, food specialty, and so on. Let the citizens enjoy the great riverside of the beautiful motherland at the door. The 2020 Shanghai (China) Conference and Business Tourism and Domestic Tourism Direct Transactions have established a series of conference industry exchanges and interactive activities, sharing conferences awards and the current situation and development trend of the business tourism industry, and strengthened industry exchanges and improvements.

Share "new experience", so that a beautiful life is everywhere

Tourism is a good time to live in a beautiful life of the people. The tourist festival adheres to the concept of people’s urban development, and vigorously promotes the integration of tourism, urban life, and city experience, so that citizens and tourists will be tourism, fully experience "cities, make life better", and let the book "people city" read. , I can see it, you can see it.

"Cross -border integration" "Travel+ N". The epidemic suffered unprecedented impact. How to seek opportunities from the needs of CRISISFROM in adversity, it is necessary to seek new cross -border integration of the upstream industrial chain. The cooperation between the various departments this year is a highlight. This launched a series of "travel+" products and activities. The opening ceremony of the Tourism Festival merged with Nanjing Road East Tower. It only takes 20 minutes to sell the "self -sufficient flow" of the tourist festival and the two IP addresses of Nanjing Road. The overall effect of the opening of the Championships has formed a geometric factor growth.

According to statistics, on September 12, at 8:00 pm, the instantaneous traffic of Nanjing Road was 3.60,000 people, and the tourist festival almost turned over last year. The Municipal Commerce Commission has led the autumn tourist peak season shopping. It has created eight business travel lounges. The integration of 644 is famous. The famous, famous restaurant, the name of this street. Autumn is the harvest season. The Municipal Agricultural Committee and the Municipal Transportation Commission launched 18 rural boutique tourism routes to propose comprehensive suburbs of Shanghai’s most beautiful villages. Shanghai Film Group has held nearly 50 well -known brand business travel of the "Worry -Free Calcium Marathon Party" text brings exquisite cultural and creative and interactive activities, attracting tourists to participate in the public to participate in the public.

The 3rd China (Shanghai) International Health Tourism Expo has become an important platform for the pharmaceutical industry to gather tourist attractions, cross -border integration of sports and health, promoting a win -win cooperation between the health tourism industry, prosperity and development. Shanghai Pudong Development Bank has launched the theme of the debit card theme happy Yangtze River Delta. You can buy the Yangtze River Delta text brigade voting, and 18 has been released. 40000.

The cultural connotation of "show depth". "Shanghai urban tourism resources cannot be separated from red culture, Shanghai culture and southern culture empower power, and show the depth of cultural connotation for the" cultural soul "of tourism in the tourism industry. The text brigade provides a better experience for public visitors. Reading the content of the "Tourism Festival, the second meeting of the cultural and creative market, Shanghai will become the resource characteristics of the" building possible "cultural creative product, so that public visitors will be stronger and more intuitive to understand the city’s city’s History, the taste of urban culture.

According to statistics, a total of 62 cultural and creative enterprises in the city’s 16 districts have 929 cultural and creative product exhibitions. Shanghai People’s Broadcasting Station, "The road of sail, listening to the Shanghai" plan ". Without the voice of Shanghai Red Culture, Red Tourism provides a new experience for the people. On September 14th, "early 990 news" listened to 3.13 %, an increase of 37.89 %, and the number of 55 years per day. 70,000.

The world holds the theme activity of the "traditional city center" and gives full play to the advantages of the comprehensive effect of art world performance art. The Yangtze River Delta has created the theme of IP IP in the non -heritage music festival. 16 days of tourist festival, Shanghai’s colorful culture and performance art market, the world’s main performance art performances 51 and 152 on -site projects, with an average of nearly 10 games per day, the number of major performance projects increased by 59 %, and the on -site growth rate was 55 %.

Consumption upgrade "Enable power." Continuous innovation supporting markets, high -quality products of consumers, and launching many high -quality products in the tourist festival of organizational activities, promoting consumption, and leading public tourists pursuing the quality of life. According to statistics, the sales of the businessmen along the Nanjing Road along the Tourism Festival have increased significantly, and the new world of Deman Department Store in Dim Province. Sales of Family Fashion Store. 080,000 yuan, Rose 54 % subway: September 12-13 days, 1388 entire network traffic. 60,000 people, the ring on weekends -more than 5 % (September 6) increased.

On September 12, the passenger flow of Nanjing East Road Station was 11.560,000 passengers, which usually increased by 16 % on weekends. According to statistics, during the tourist festival, the sales of the four districts of the city increased by 5.2 %, and the sales of Huangpu District increased 26 times. 6 %. Fireworks Shanghai Food Season Activities attracted nearly 13 million people to participate; the "Southern Food" section "on -site" on -site participation was more than 50 years old, 10,000, and sales of nearly 200 million.