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　　Lu Xun’s Diary of a Madman is the originator of China’s modern novels. After nearly 90 years, Wang Shuo, a "literary rascal", dramatically named his 2007 ending work Diary of a New Madman. This book contains most of Wang Shuo’s private diaries and two short stories in 2007: the diary involves his feelings about people, himself, things, God, life and death; The novels "Horrible Thoughts" and "Days After Death" are metaphors of Wang Shuo’s fate and state of mind in the past six years.

　　500 "wild" words in the diary

　　At the beginning of this year, Wang Shuo returned to the reader’s field of vision with his comeback work My Chitose Cold, but people found that Wang Shuo’s book was "incomprehensible". The publication of the Diary of a New Madman was prefaced by Wang Shuo: "In reality, readers are particularly afraid of not understanding it and should take care of it. After all, there are a few people who sincerely want to buy and don’t understand. Very few people may be mentally ill. "

　　The reason why Wang Shuo named the new book Diary of a New Madman is that this book records a process of delusion, reaching a high point and finally getting to the bottom. In the meantime, every time I think about it, I directly type it into the computer, pushing it one by one, just like crossing the mark. "I solemnly recommend the method of self-treatment of schizophrenia: I type my delusion into the computer, and the rest is a particularly realistic person."

　　It is reported that the diary of the book was written from April to August 2007, totaling more than 500 articles. The style of writing followed Wang Shuo’s consistent maverick. "Crazy, I understand that I look down on people. I think I just look down on things. " The book is divided into six categories according to the realistic orientation, which are named as "I", "Enlightenment", "People", "Things", "Classics" and "Death" respectively. Wang Shuo believes that if the diary is sorted by time, this process is only meaningful to him personally, while the classification according to reality provides a sense of direction for reading and regulates the internal logic of "madness". "I don’t agree to print a book for people to read crazily, and then I can’t come back if I read crazily."

　　Diary or talk about personal life, such as Why I haven’t finished writing about Chitose Cold, Thoughts on Watching Youth-related Days with My Daughter, Remembering My Dad in a trance, and Telling the world about my red knowledge; Or talk about realm consciousness, such as what is death, my Buddhist view, and the most shameless face to death; Or talk about the way of the world, such as "Remembering Liang Zuo", "Quotations from Jiang Wen" and "Telling all the false sensible people in the world"; Or take a long reading note such as A Dream of Red Mansions and Zi Zhi Tong Jian to reflect on the inner world … By the last one written on August 29, 2007, Wang Shuo’s thought after six years of hardship was broken out.

　　The novel "delusion" gives a feast of perception

　　The two short stories "Horrible Thoughts" and "Days After Death" are the acme of the structure and play of words, and describe infinite thoughts with limited Chinese characters.

　　Wang Shuo believes that his writing has reached the realm of "following one’s inclinations". "The two novels were written at the time of delusion, around 2003 and 2004, and I can’t remember them clearly, because they have been written countless times and belong to the series of’ automatic writing semi-finished products’."

　　"Then I saw things like heaven, happiness and love that I never believed in before. These are all landscapes, and a picturesque landscape is no longer an abstract word. It turned out to be all true. When I think like this, I see moving and sadness again-sadness is a gray forest, full of trees with thick moss hanging over them for a long time. Touched by a cave under the cliff by the sea, the cold tide poured in, and the golden light of the sunset lit up the chrysanthemum-like wrinkles on the cave wall. "

　　From the beginning of this book, Wang Shuo’s language is embedded with a kind of magic, and his surreal feelings are directly projected to the readers’ senses through extremely accurate words, and his expression is smooth and incisive. The novel has a total of 40,000 words, and every word is exquisite. The editor of this book thinks that he has presented a "feast of perception" to the readers.

　　The style of writing returns to family and rewrites itself.

　　Twenty years ago, Wang Shuo was born in China literary world with works such as "Stewardess". He conquered countless readers with half piqueness and half affection. However, since "My Chitose Cold", many people are deeply sorry and puzzled by his unique style and profound content.

　　The two novels included in Diary of a New Madman let people once again see a Wang Shuo whose words are superb but his heart is still quiet and simple. Although he calls himself a "delusion", he contains an important ups and downs in life, rewriting himself and being full of warmth.

　　In the book, Wang Shuo recalled his parents, brother and past family. Life is like a play, everyone is just an actor. "I don’t hate to play my dad’s old actor. I just gave him a cold shoulder in the middle. He asked me to play like this, but I didn’t play like this … Later, he stopped playing and left. I haven’t seen him again. I miss him very much. How can a group stay for 40 years without feelings … I have broken his heart, and he has also broken mine. Maybe we both played too seriously. "

　　Wang Shuo’s daughter had a complete family before she was 6 years old. In her novels, Wang Shuo devoted herself to that time. "The story of happiness in my life is the first six years of meeting myself in the afterlife. Then I cut the reins of happiness myself. "

　　Through the words in the book, readers can see a father with infinite warmth, infinite miss and infinite love for his daughter. "My home is not completely scattered because of her. I live for her, and if she is gone, I will never breathe another breath in this world. "

　　Controversial "private" signboard is popular?

　　Referring to the new book named Diary of a New Madman, Wang Shuo said: "Some people say I am crazy, don’t they? I am a Zhongshan wolf, and I will be crazy if I succeed. " As for whether the title of the book is suspected of following the trend of Lu Xun, Wang Shuo once said with a smile: "Madness is not Lu Xun’s patent."

　　Wang Shuo’s two consecutive new books have all been marked with the word "private", which has aroused readers’ general doubts about his motivation to publish books. Some readers posted on the forum: "Wang Shuo is really old and can only sell his privacy like a dead star." Some readers even accused Wang Shuo of taking "private" things as a kind of depravity, completely making his entertainment a star. Some readers predicted that no matter how Wang Shuo caught his eye with the "private" signboard, he could not save his declining book sales.

　　Link. Quotations from Diary of a New Madman?

　　1. The serious problem lies in the educational media itself, followed by the people.

　　2, people want to discriminate against others, people will discriminate against him!

　　3. If you hate me, you should be different from me and more civilized than me. You should be careful not to become a person like me.

　　4. If you deal with a man as he deals with you, you will become your enemy.

　　5. Well, what can we do? Ok, I got it all, but it’s still empty.

　　6. I just want to make the villain feel insecure.

　　7, equality formula: I am a rogue who I am afraid of+you are a rogue who is afraid of you = who is not afraid of who.

　　8. You want to entertain me, and I will entertain you to death! 9. There is good tea when friends come, and boiling water when the media comes.

　　10. Beijing can no longer be so developed, and it will soon be connected with Tianjin. If the groundwater is pumped again, it will sink, just like one third of Shanxi. Otherwise, you should pay attention to desalination, so that we can lie on the beach in Tanggu to get water to drink.

　　11. The difference between me and Lao Xu’s blog is that I speak from the bottom of my heart. She has a helpless attitude towards life. I am really a person who feels super good about myself, so sometimes I feel particularly annoying after being complacent. But as the old saying goes: the heart can speak, and the doctor is as pale as earth.

　　12. There is no difference between young women in rock and literature. They take hobbies as their personality.

　　13. How many people in the society are crazy and they don’t know it. They are acting normal.

　　14. Whoever doesn’t make progress, sitting there bragging, will throw it directly into the human trash can.

　　15. To die is to follow the illusion. Dying means that all the pictures in your life come to your eyes, and those who are sorry for others are hell; A clean conscience is heaven.

　　16. Tragedy is to show people the beautiful destruction; Comedy is to tear the worthlessness of life to people; Both are destructive jobs.

　　17. Even if Lin Daiyu is married to Jia Baoyu, she is angry every day. 18. The most upside-down thing for redologists is to treat consciousness as decadence.

　　19. Writing prose is like a brothel woman. Song dynasty. On the other side of Liu Yong. I’ve been hanging out with poets for a long time, and I’ve sung a few words myself, pretending to be a lyricist.

　　20. Life is a kind of aggregation, and death is a kind of divergence.

　　21. The father of fashion is avant-garde, the father of avant-garde is alternative, and the father of alternative is rebellion.

　　22, middle class-outbreak-fake expensive-elegant-bragging ratio-big gold teeth-BMW-LV. It’s all called "local trouble" when translated.

　　23. How big the steamed buns will be?

　　24. Tell the national corrupt official book: How much money do you have to roll before you will stop?

　　25. All novels are true. I’m afraid I’ll scare you.

　　26. The rascal is magnanimous, and the teacher often feels sorry for him.

　　27, hatred will distort people’s faces, and I will become a fierce face from a pure teenager.

　　28. Men are self-interested and women are altruistic. Although it may be just to protect genes, although there are many gossips-annoying.

　　29. It is a tragedy of China people to be canonized if you reveal some common sense.

　　30. In view of China’s national conditions-a large population and a small population, it is better to promote pinball than golf. (Reporter Wang Jianhui, Gan Yanyan)

Editor: Li Xingcun

Better Days, a film adapted from online novels, landed in Australia, Britain, New Zealand and other countries, which caused widespread heated discussion. Information picture

The TV series nirvana in fire, adapted from online novels, became popular overseas. Information picture

　　[Ask and cut the net text]

　　Mention

　　● From the "1.0 era" of physical copyright export to the "2.0 era" of IP diversified communication, and then to the "3.0 era" of overseas industrial layout, the overseas communication of online literature has initially achieved a "three-level jump", achieving overall progressive development, and the communication path is becoming clearer and clearer.

　　● The combination of artificial translation and artificial intelligence translation, with complementary advantages, may provide an overall solution for China’s online literary works to go to sea on a large scale.

　　● The popularity of China’s online literature and the advanced nature of its dissemination given by the Internet age make online literature carry the spirit of China, the value of China and the strength of China, reconstruct social life with great imagination, create the ultimate dream of mankind, and fuse the literary treasures of the East and the West with realistic experience and artistic imagination.

　　In recent years, China’s online literature carries cross-cultural transmission genes, and with the help of the advantages of the Internet, it has gone abroad from home, which has attracted more attention from readers all over the world. The overseas spread of China’s online literature is not only literature, but also literature. Network literature spreads China culture and China voice with its unique China expression and China style, which breeds the common value pursuit and realizes the beautiful wish of "Let the world have China and China have the world".

From accident to necessity

The overseas spread of online literature realizes "triple jump"

　　The "1.0 Era" of Entity Copyright Export

　　In 1991, Huang Yi’s "The Tale of Two Dragons of the Tang Dynasty" was published in Taiwan Province, and then it was serialized in the early Internet BBS. In 1994, the Internet was connected to the mainland, and these early published serial novels had a great influence on the creation of online novels in the mainland. Until 1998, rascal Cai published the online novel "The First Intimate Contact" in BBS in national cheng kung university, Taiwan Province, which immediately swept the mainland and became "the first most influential online novel". Since then, online novels have been published and disseminated through the Internet, and quickly became popular among the public. Folklore, with great imagination and creativity, has spawned a large number of authors and works.

　　Just three years later, in 2001, a group of young writers of qidian’s predecessor "China Fantasy Literature Association" began to expand online novels from Hong Kong and Taiwan to publishing institutions in Southeast Asia by chance, which officially opened the way for China’s online novels to spread overseas. China’s online novels in various versions and languages are collected by many overseas libraries. In Birmingham Library, the largest public library in Europe, an international student who pays attention to online literature read the Magic Knight the legend of heroes by Bao Jianfeng published in 2003.

　　In 2010, the overseas spread of online literature in China opened a new starting point of "cultural counterattack" and entered a new historical development stage.

　　"2.0 Era" of IP Diversified Communication

　　More and more domestic creators and readers gather, and their works are published overseas and win the first income, which makes the pioneers of online literature see the prospect and hope. In 2003, the establishment of "VIP" charging system in qidian marked the establishment of online literature business model and the rapid development of online literature in China. Since 2010, the export of physical copyright is still ahead of the road to the sea in this period. In 2011, Jinjiang Literature City signed the first Vietnamese copyright contract, and romance online novels began to go abroad in large numbers. After that, the copyright of hundreds of online novels such as "Hua Qiangu Phenomenon", treading on thin ice, Home, Breaking the Sky, Fighting the Mainland and so on were successfully exported. In 2015, it became the first year of online literature IP. Since this year, the overseas spread of online literature has changed into a variety of literary forms. Animation, film and television, games and other literary forms adapted from many popular online novels have gone to sea one after another. For example, anime Once upon a time, there was a Mountain with a Sword, Full-time Master and online TV series nirvana in fire successively landed in Asian countries such as Japan and South Korea.

　　In 2017, webnovel was officially launched, opening the strategic layout of enterprises, industries and industries, marking the overseas communication of online literature entering the stage of industrial output. Online literature, which is dominated by online novels, has gone from the mode of "purchasing copyright on websites, updating on the internet after translation, and paying readers to read online" to the mode of "partially authorizing overseas translation websites, stealing a large number of articles, translating online, and delaying the pursuit", and has formally entered the mechanism of "genuine-oriented, synchronous updating, diversified layout and comprehensive coverage". Under the layout of industrialized output, the spread of various literary forms has increased its landing and influence. For example, the adaptation of the online novel "Swing" has successfully landed on mainstream video websites in Europe and America and TV stations in South Korea, Thailand, Vietnam, Singapore, Malaysia and Hong Kong and Taiwan. The online novel is adapted from the TV series "Wu Dong Gan Kun" to realize global synchronous broadcast.

　　The "3.0 era" of overseas industrial format layout

　　"Starting Point International" is a literary platform for domestic Internet enterprise Reading Group to take the lead in developing paid reading service overseas. Since its launch in 2017, the cumulative number of users has exceeded 50 million; Users cover more than 200 countries around the world, including more than 50% users in Southeast Asia, India and Africa, involving 7 languages; More than 20 partners to promote the ecological construction of overseas communication industry; Nearly 700 works have been authorized overseas, and the online fan community has more than 60,000 daily comments. "Starting Point International" pioneered the simultaneous publishing and serializing of online literary works at home and abroad in both Chinese and English versions, thus shortening the "reading time difference" between Chinese and foreign readers.

　　In 2017, Chinese Online launched the "visual novel platform" Chapters in the United States. At present, the number of users exceeds 15 million, with an annual growth rate of 20% and 5 million monthly active users, making it the top two in the world and the largest visual novel platform in China. This platform, with its excellent adaptation ability and product operation ability, has become a successful pioneering work of China’s online literature enterprises in overseas formats, among which works such as The Wandering Earth and Rural Teacher are popular.

　　In 2018, Zongheng Literature established its subsidiary Tapread in the United States, established long-term cooperative relations with some overseas websites, and actively explored the e-reading market in North America and Southeast Asia. Its works were mainly exported to 180 countries and regions such as the United States, India, the Philippines, Malaysia, Brazil, Canada, Singapore, South Korea and Romania.

　　In 2015, based on seven years’ deep cultivation in the digital reading market in China, Palm Reading established a project and released an international version called "iReader", which officially started its internationalization journey and became the first domestic reading brand to enter overseas, covering more than 150 countries and regions around the world. At present, there are more than 20 million overseas users who can read 300,000 volumes of Chinese content, 50,000 volumes of English content and tens of thousands of volumes of Korean and Russian content.

　　By 2019, the total copyright output of Jinjiang Literature City was more than 3,000, which expanded the cooperation channels of Vietnam, Thailand, South Korea, Japan, Myanmar, Russia, the United States, Canada, Australia and other countries and regions. The three forms of overseas book publishing, information network dissemination and foreign language audio output were promoted respectively, and more than 5,000 works were adapted, including movies, games, animations, radio dramas and audio books.

　　Migu Digital Media actively explores effective ways to go to sea and promotes the innovative project "New Silk Road Bookstore — Overseas digital libraries for primary and secondary schools to meet the reading needs of primary and secondary schools in countries and regions along the "Belt and Road" such as Malaysia, Singapore and Thailand.

　　In addition, a number of online literature, comics, audio and other platforms have expanded diversified and multi-channel cooperation to accelerate the pace of overseas communication. In recent years, the adaptation of cartoons from online novels has developed rapidly and become a popular product at home and abroad. Comics on online literature websites have a strong force in the sea. MangaToon, as the largest domestic cartoon platform at present, has more than 30 million users, and more than 1,000 works have been updated in five languages, ranking high in the list of animation classification apps in dozens of countries.

　　With the initial success of content construction, the commercialization of online literature’s overseas communication is gradually launched, focusing on the paid reading system that is the first successful in China and still plays a central role, and at the same time developing a reading model suitable for the local community. In addition to promoting the very mature mode of paying by chapter in China, it also adopts the mode of unlocking paid reading chapters by watching advertisements, which matches the different market characteristics of different overseas countries and is supported by more and more overseas readers.

　　Constructing the industrial chain of online literature overseas communication

　　From the "1.0 era" of physical copyright export to the "2.0 era" of IP diversified communication, and then to the "3.0 era" of overseas industrial layout, the overseas communication of online literature has initially achieved a "three-level jump", realizing the overall progressive development, and the communication path is becoming clearer and clearer.

　　In the "3.0 era" of overseas dissemination of online literature, there are three main ways to lay out overseas industrial formats: expanding copyright cooperation in overseas channels, that is, exporting translated content; Establish an overseas reading platform to promote original content at home and abroad; Cooperate with landing countries to strengthen overseas comprehensive IP authorization, and combine various product forms such as film and television, animation and audio to amplify the influence of the core content of online literature.

　　The layout of these three industrial formats points to the same goal: to build a complete industrial chain of online literature overseas and further enhance the international influence of online literature in China. Practitioners in the online literature industry are generally optimistic about the prospect of overseas communication. As the saying goes, "there is no competition, only blank".

From subjective to objective

The overseas communication of online literature realizes internal and external two-way drive

　　"New Force from Foreign Countries": Original Phenomenon of Overseas Dissemination　

　　The overseas industrial layout of online literature brings a brand-new phenomenon, that is, the "original phenomenon" of overseas communication.

　　As soon as the layout of China’s online literature overseas communication industry started, it quickly updated and iterated, upgrading from a reading portal to a creative platform. In April, 2018, Qidian International tried to open its creative function to overseas users, which meant the official opening of the first year of overseas online literature originality, and immediately a "foreign new force" appeared on China overseas platform.

　　Up to now, the starting point of international and overseas authors comes from all over the world, which constitutes a spectacular creative phenomenon. These works have diverse themes and contents, most of which are deeply influenced by China’s online writings, and contain Chinese traditional culture such as passion, struggle, respect for teachers and respect for brothers, friends and brothers, and China’s online literature elements. For example, Aaliyah Croce’s Talented Wife is a Superstar won the best recommendation of overseas originality in the Billboard in 2019.

　　Good content value makes online literary works spread abroad more widely. The development and prosperity of online literature, as a unique cultural phenomenon in China, is sought after by more and more overseas readers, and even inspires overseas creators to devote themselves to online literature creation with great enthusiasm. After reading China’s online novels, some overseas readers have a strong desire to create. They write original online novels in local languages on China’s overseas platforms, which is a brand-new phenomenon for both the overseas communication of China’s online literature and the local online literature creation. At present, overseas authors have been writing full-time, and their income can support their choices. The number of overseas online literature creators continues to grow.

　　In the category of online novel creation, there is a big type called "fan", that is, based on the elements of the original story background, content, plot and characters, the second creation is "derived" by using creative techniques such as rewriting, imitation and continuation. For example, the classic of traditional literature, Romance of the Three Kingdoms, has tens of thousands of "fan" works; This is the case with the masterpieces of online literature, Teenagers Here and Biography of Wukong. In Europe and America, this kind of creation is vividly called "fan novel". If we take this as an example to observe the intertextuality of online literature creation at home and abroad, or we can say that China’s online literature gave birth to the phenomenon of "fan" in the development of overseas online literature.

　　"Chinese Overseas Chinese": the Pioneer Force of Overseas Communication

　　In the early 1990s, a group of overseas students created the earliest "network literature works". On April 5, 1991, North American students founded Huaxia Digest, the first Chinese electronic weekly, and Shaojun’s Struggle and Equality became the earliest online novel, which made great contributions to China’s online literature in its infancy.

　　After more than 20 years, online literature has developed rapidly, and a large number of overseas literature translation websites have been born one after another. These platforms have played an important role in promoting the dissemination of online literature translation content. In 2014, the North American online literature translation website "Martial Arts World" was established, with the geographical distribution of readers ranking first in North America, accounting for 24%, the Philippines and Indonesia accounting for 8% and 6% respectively. Readers from more than 100 countries and regions around the world came here to find their favorite online novels, with a total readership of about 30 million, an average monthly page view of about 100 million, and daily active users of about 300,000. The online Chinese work "Shura Wu Shen". Lai Jingping (pen name Ren Woxing), the founder of "Martial Arts World", as a young man of Chinese literature, loves China’s martial arts novels and today’s online fantasy works. He resigned from public office to specialize in the operation of "Martial Arts World".

　　Kong Xuesong, another Chinese-American born in the United States, has translated many famous online novels, such as Breaking the Sky and Asking about Flying Sword. He founded the online literary translation platform "Gravity Tales". Kong Xuesong, like Ren Woxing, loves China culture, martial arts novels and fantasy online texts, and at the same time, he is familiar with English expressions and western readers’ tastes. His unique subjective desire and objective conditions allow him to take the lead in the trend, and with the help of the advantages of the Internet and the globalization trend of popular culture, he has built up the leading force of China’s online literature overseas communication.

　　In addition, many online literary translation platforms and channels in Southeast Asia and European and American countries have played an important role in promoting the dissemination of online literary works in China. In the process of development, this kind of websites usually operate by advertising, rewarding and crowdfunding. With the further development of overseas communication of online literature, especially with the export of industrial formats, domestic online literature enterprises’ overseas self-built platforms have obvious advantages in commercial layout with content copyright and operation mode, forming a diversified and large-scale development trend and becoming a powerful new force.

　　"Two Translations": A Bridge for Overseas Communication

　　Internet literature can spread overseas, and foreign languages are indispensable media. How to break through the cultural differences between the East and the West and accurately convey China’s online literature and China’s traditional culture is very important for the spread and influence of online novels overseas.

　　At present, China’s online literature has been widely spread overseas, and many works have been loved by more and more readers. Translation has played a role as a bridge and link, and overseas local translation teams have become the backbone. As the first online literature overseas communication commendation activity in the world, the annual online literature overseas communication promotion released at the Canadian Forum on Cross-cultural Communication of Online Literature in 2019 is divided into three categories: works, projects and people. For the first time, translation is included in "excellent overseas communication figures", and it is placed in the same important position as works and projects (formats). For example, the "Endless Fantasy Translations" translation group was founded in 2016, and Gamer was the only translator. He translated the online novel My Father-in-law is Lu Bu out of personal interest. It began to expand in 2017, and now the translation team has more than 200 people, and there are more than 100 works being translated, covering romance, city, history, martial arts and other types. "Infinite Fantasy" translated the online novel "I wish you a bright future". Since its international launch, the total number of hits has exceeded 300 million.And received more than 800 million readers’ comments.

　　Most overseas translation groups are set up spontaneously, and they become translators from fans and then team partners. Just like Gaimer, as a fan of My Father-in-law is Lu Bu, he spontaneously translated this work before the foundation of Starting Point International. At that time, in the overseas online literature market, stable updating did not form industry norms. The most popular works kept updating one chapter a day at most, while most works were often interrupted or abandoned. With the opening of the "3.0 era" of China’s online literature overseas communication, the industrial model has been exported overseas, and the translation team has been developed and strengthened due to the support of industrial formats.

　　With the continuous emergence of overseas "explosions" of online novels, excellent translators have also surfaced. For example, CKtalon, a Singaporean, as a research engineer who graduated from American university majoring in physics, has translated China’s online novels in his spare time since 2015, and has translated works such as Zhenwu World and Absolute Option, reaching tens of millions of words. His translation style is simple and easy to understand, and readers can easily understand the stories of the eastern world. He is widely sought after by overseas readers and has a large number of loyal fans.

　　Although online literary works have been spontaneously translated by the initial fans to form a professional translation team in the process of overseas communication, there is still a huge gap, which cannot meet the large-scale demand of overseas communication. It is difficult to break through the bottleneck of manual translation, and it is inevitable for artificial intelligence translation to enter the market.

　　Major Internet platforms in China have paid attention to and invested in artificial intelligence translation research and development. For example, as the world’s first artificial intelligence translation platform for online literature, Twitter Technology focuses on translation production, channel distribution and content realization. At present, it has updated more than 2,000 works simultaneously, covering more than 40 overseas channels and more than 180 countries and regions. The combination of artificial translation and artificial intelligence translation has complementary advantages, which may provide an overall solution for China’s online literary works to go to sea on a large scale.

From internal cause to external cause

The Core Force of Overseas Communication of Network Literature

　　"Trinity": Forming Linkage Effect at Home and Abroad

　　In 2009, the office of the joint meeting of the national network literature key garden work was formally established. The office is located in the Chinese Writers Association, which is the first official trade organization in the history of online literature development. Taking this as a symbol, online literature with folk label has been concerned by governments at all levels and brought into the mainstream cultural field of vision. Nowadays, after 10 years of development, online literature organizations led by the government and associations have blossomed everywhere. The linkage of government and social forces plays an important role in promoting the production and dissemination of online literature content, the construction of related cultural industries and the overseas dissemination of online literature.

　　The popularity of China’s online literature and the advanced nature of its dissemination given by the Internet age make online literature carry the spirit of China, the value of China and the strength of China, reconstruct social life with great imagination, create the ultimate dream of mankind, and fuse the literary treasures of the East and the West with realistic experience and artistic imagination. Behind more than 20 million online literary works are tens of millions of online authors who stay up all night; In the face of super-large works, hundreds of millions of fans and readers continue to catch up. Network literature not only highlights the value of culturology and sociology, but also expresses China’s experience in the coordinates of world literature. Network literature makes the world no longer far away, and the starry sky is still bright. The "trinity" of authors, works and readers is the core force of overseas communication.

　　The network characteristics of online literature production and communication make authors and readers have instant interaction because of their works. With the production and dissemination of online literary content, fan culture has developed and grown. At present, there are dozens of works with more than one million fans, and the number of fans of Shengxu, which ranks first, has exceeded 10 million. The interaction between the author and the reader has entered a new stage of development. The reader group is more iterative, and "online generation" has become the main reading and consumption. They care about society and surpass themselves. They are positive about idolize, feel the beauty of the second dimension, reward, vote and write comments, which have become the standard for fans. The content ecosystem of online literature has gradually taken shape, which complements the IP fan culture ecosystem of "social reading, community building and fan co-creation" and is more and more suitable for the "secondary" communication channel of online literature that crosses the "three-dimensional" national border.

　　The dual interaction between government and social forces, writers and readers, has effectively promoted the quality of online literature, accelerated the process of fine and classic online literature, and further promoted the overseas spread of online literature. According to the survey, overseas readers of online literature in China are increasing by about 30% every year. Among them, 40% have been pursuing literature for more than 3 years, and half of them are born after 1995, which is deeply influenced by fan culture. From the content of communication, the most popular topics for overseas readers are "science fiction, romance, comedy". Interestingly, nearly half of overseas readers have a bachelor’s degree or above. From the perspective of reading acceptance, to some extent, it shows that the excellent online literature content spread overseas has a trend of integration of popularization and elitism.

　　The core drive of online literature content production to related cultural industries makes the social impact of online literature industry far greater than the economic benefits. This intensifies the competitive situation in the IP market of online literature and cultural industry, and also strengthens the quality vitality of online literature content production. Looking at the overseas spread of China’s literature and art, the better works we recognize, the greater the influence and the higher the acceptance. Liu Cixin’s science fiction novel Three-body is widely recognized overseas, which is a typical example. However, the online literature with cross-cultural communication genes, from accidental to inevitable, from subjective to objective, has not only become a contemporary cultural feast for readers in China, but also attracted wide attention from readers around the world, which has a strong emotional resonance. In the process of overseas communication, the international influence of online literature has been greatly enhanced. Through the linkage effect of authors, works and readers, online literature has gradually realized the cultivation from literary events to cultural effects, from industrial economy to cultural ecology.

　　The future is on the way: China story and world trend

　　With its leading industrial advantages, online literature has become an important business card for China culture to go global. The strategic layout of overseas communication of online literature is taking shape. In the development of overseas communication in the past two decades, several major problems have emerged: translation, piracy and cultural differences.

　　Overseas piracy usually includes that some overseas online literature translation websites translate online literature works in large quantities without the authorization of the original copyright owner, and these websites directly embezzle the contents of online literature enterprises’ own overseas platforms and channels. The main problem of translation is that it is difficult to meet the needs of complex multilingual languages and the precise requirements of content. The problem of cultural differences is that the wider the overseas users are, the more prominent the cultural differences are.

　　The above three problems are all around the content core, which shows from another angle that overseas readers and practitioners attach importance to the content of online literature communication. From accident to necessity, from internal cause to external cause, the new creative ecology is closely related to the industrial ecology at home and abroad, which determines that the overseas communication of China’s online literature is the only way for development.

　　The overseas communication of online literature is achieving diversified and large-scale overall growth from content to mode, from regional to global, and from output to linkage.

　　With the further development of China’s online literature overseas communication, from the perspective of industrial format, China’s online literature overseas self-owned platforms and channels are getting bigger and bigger, and a large-scale industrial ecology is initially formed; From the content of the format, the diversified and multi-modal communication with network literature as the core has become the mainstream; From the perspective of content development, the core value and creative characteristics of online literature are brought to the world with the creative mode of continuous updating and interaction with readers, helping more people who love writing all over the world to realize their dreams; From the development trend, more readers around the world are not only attracted by the online literary works created by China, but also can read the online literary works created by local culture.

　　All of the above shows that the overseas communication strategy of China’s online literature, which adapts to the times, the world and cultural trends, is coming into being. China’s online literature, which embodies strong cultural self-confidence, inherits the excellent Chinese traditional culture and literary pedigree, absorbs the essence of western fantasy literature, brings the spirit of China, the value of China and China’s strength to the world, pays deep attention to the "community of human destiny" and endows literature with imagination and hope for the common future of mankind.

　　This is an unprecedented China story, and this is a huge China story. This story spans thousands of years, across all corners of the country, from ancient myths to the other side of the ocean. The ideal life vision and beautiful home brought by online literature creation have given birth to the value pursuit shared by the whole world. All this points to a clear future: the overseas spread of China’s online literature is playing an increasingly important role in promoting exchanges and mutual learning among world civilizations.

　　(Author: Xiao Jinghong, a researcher at the Network Literature Center of the Chinese Writers Association and vice president of the Network Literature Research Institute of the Chinese Writers Association)

With the first year of the outbreak of AI hardware represented by AI mobile phones and AIPC, AI will become a strong driving force to drive users to change their products in the future, and also open up unlimited possibilities for the innovation and growth of 3C digital industry. On March 13th, JD.COM 3C Digital Partner Conference seized the opportunity of generative AI, and set three major goals: 500 new products achieved "one step ahead" cooperation, sales of 15 major trend categories achieved more than 100% growth, and 5,000 "super explosions" with annual sales exceeding 10 million.

Around the above three annual goals, JD.COM 3C Digital has launched practical solutions in how to promote new products, create trend categories and create super explosions, so as to build a new flywheel for the future growth of the brand.

Grasping the times trend and opportunity of generative AI, JD.COM 3C Digital formally put forward the "Accelerated Plan of AI Renewal" and actively embraced the new wave of AI. AI hardware is the most important trend category created by JD.COM 3C Digital together with the brand this year. JD.COM 3C Digital has launched a special position of AI hardware such as "AI Equipment Pavilion" in the station. In the future, it will rely on the deep construction of supply chain and brand, and based on the insight into the user’s demand trend, it will promote the wide application of personal big models on more terminal devices such as PCs, mobile phones and projectors, accelerate the further popularization of AI hardware, and provide users with more efficient and convenient content creation and intelligent experience, so that generative AI will benefit everyone. At the same time, JD.COM 3C Digital will continue to promote the popularization of other trend categories, including folding screen mobile phones and open headphones, and help 15 trend categories achieve more than 100% sales growth in 2024.

At the level of new products, JD.COM has provided 3C digital brands with the marketing capabilities of full link upgrade, such as new product incubation, water storage and grass planting, pre-heating for sale, new product daily outbreak and daily renewal, which helps new products to accelerate their growth and enhance the certainty of new products being exploded. In 2023 alone, hundreds of brand new products were selected and made a heavy debut in JD.COM. In order to bring users a more extreme new product experience, JD.COM officially announced the "one step ahead" plan for new 3C digital products, to meet the desire of digital enthusiasts to "grab the fresh" experience. Without waiting, the vast number of users can enjoy the exclusive experience of taking new 3C digital products first, enjoying rights first and offering discounts first in JD.COM, thus truly creating the ceiling of the new 3C digital industry purchase experience. JD.COM is accelerating the "one step ahead" cooperation with various brands, and it is expected to provide consumers with 1,000 "one step ahead" 3C digital new products in 2024.

At the same time, in 2024, JD.COM 3C Digital will continue to make efforts to provide trade-in services, and integrate 3 billion yuan plus trade-in subsidies. By upgrading the trade-in scheme of the whole product cycle, making low-price concessions and the ultimate experience, JD.COM 3C Digital will join hands with the brand to launch a "growth war" of trade-in to activate consumption, and incite the sales of new products to exceed 100 billion yuan in the next three years, thus helping the sustainable growth of new products.

In terms of explosives, an effective "PEPSI methodology" has been established to create "super explosives", namely, Price (price), Exposure (exposure), persistence (persistence), Stock (inventory) and Interaction (feedback). Through deep cooperation with brands, Provide competitive prices, long-term high exposure, lasting and effective investment, sufficient inventory, and sensitive user demand feedback, and boost the average sales volume of the overall pallet in each activity cycle by more than 50% month-on-month, and successfully build a number of products including Red Magic, Hewlett-Packard notebooks, Xiaomi headphones and Huawei routers into industry explosions, with the average sales volume of the overall pallet in each activity cycle increasing by more than 50% month-on-month. This year, JD.COM will continue to iterate over 3C digital "super explosive" IP, adding new resources, new rights and interests, new cooperation and new scenarios, and the goal of "super explosive" with annual sales exceeding 10 million yuan in 5,000 years will also be easily grasped.

In 2024, JD.COM 3C Digital will continue to focus on "how to save money quickly", and further upgrade its marketing content and omni-channel service ability around new product launch, trend category and super explosive product creation, so as to achieve the three annual goals as soon as possible and help the brand expand more business growth opportunities.

　

Article complaint hotline: 182 3641 3660 complaint email: 7983347 16@qq.com.

　　Everyone should know about smartphones! Because now each of us uses smart styles, and the update speed of smart phones is very fast, the same brand will have new mobile phone products almost every two months. As we all know, in the face of so much demand for mobile phones, there are many mobile phone suppliers in the market, both foreign and domestic. But everyone should still support domestic mobile phones, because domestic mobile phones are the most affordable, not only with high configuration, but also at a relatively low price. So today Xiaobian will give you a detailed introduction to several popular mobile phone styles!

　　Top ten mobile phone rankings in 2016

　　1. Huawei P8

　　Huawei’s P series has always been characterized by elegance and fashion. This year’s Huawei P8 and P8max have reached the highest level of Huawei’s hardware, software and design. P8max has also laid a solid foundation for Huawei in the big-screen mobile phone market. Huawei has paid more attention to the content of mobile phone user experience from now on, and has done a good job in process design and material application. At present, Huawei is developing on the route of boutique.

　　First of all, let’s take a look at the configuration of this mobile phone. We got a high-end version this time, and its overall configuration is naturally worthy of the name of the flagship. The screen uses a 6.8-inch LTPS negative LCD screen with a resolution of 1080p, and the screen ratio is quite good, reaching 83%. The size of the "measurements" is 182.7mm (length) x93mm (width) x6.8mm (thickness), which is a big but slim one in the mobile phone, while the weight is 228g, which is still very sensible in the hand.

　　In terms of other configurations, the main camera is 13 million pixels, equipped with RGBW sensor camera, and equipped with optical image stabilization, the battery capacity will naturally not be small, and its battery capacity is 4360mAh. It seems that the endurance will definitely not worry us too much. The reference price is 2500 yuan (the price comes from the Internet for reference only).

　　2. Charm Blue Note3

　　How to set the notification bar in Charm Blue note 3

　　In terms of appearance, Charm Blue note3 has been upgraded from the previous polycarbonate body to a metal body, and it is available in silver, gray and gold. The screen adopts a 5.5-inch 1080p full-fit display screen, and the surface is covered with 2.5D curved glass.

　　In terms of performance, it uses MediaTek’s latest HelioP10(MT6755M down-converted version) processor, and has eight A53 architecture cores built in, with the highest frequency of 1.8GHz, and it is also equipped with Mali-T860 GPU, 2/3GB of running memory and 16/32GB of body storage; In terms of taking pictures, it uses a camera combination of the first 5 million pixels and the last 13 million pixels. The rear camera has PDAF phase focusing technology and f/2.2 aperture lens. In terms of battery life, Charm Blue note3 uses a 4100mAh battery, which is 1600mAh higher than Charm Blue note2. Meizu officially claims that it has excellent battery life, and the 4G standby time is over 16 days.

　　In other aspects, Charm Blue note3 also supports fingerprint identification and mBack, 6-mode 18-frequency full netcom, dual-card dual standby (supporting blind insertion) and VoLTE technology, and runs the Flyme 5 system based on Android 5.1. The standard version (2G+16G) is priced at 799 yuan, and the high-end version (3G+32G) is priced at 999 yuan (the price comes from the Internet for reference only).

　　3. Huawei Mate8

　　Huawei Mate 8 has a screen size of 6 inches. For watching large movies, it is obvious that this machine has a unique advantage. In addition, this machine adopts a 2.5D curved screen, and the screen ratio reaches 80%, which makes this machine from the first impression. It has been able to get high scores. In addition, Huawei Mate 8 continues the metal body design and the body thickness of 7.9mm, showing extraordinary visual impact on the 6-inch screen.

　　In terms of hardware, the front of the fuselage adopts a 6-inch 2.5D curved IPS display screen with FHD level resolution of 1920X1080 pixels, and the display effect is good. In the core aspect, a eight nuclear core processor with a frequency of 2.3GHz and a micro-intelligent core I5 is built in, and a memory combination of 3GB/4GB RAM+32GB/64GB/128GB ROM can run smoothly the EMUI version 4.0 based on Android6.0 system, and a 4000mAh battery is built in. The price is 2180 yuan (the price comes from the Internet for reference only).

　　4、vivoX5Pro

　　In terms of appearance, vivo X5Pro adopts double 2.5D curved glass with magnesium-aluminum alloy middle frame. The whole machine is very thin, only 6.44mm (telecom version 6.54mm) and weighs 147g g..

　　On this year’s X5Pro, vivo also brought eye recognition and PDAF phase focusing technology. The former can be used to encrypt most mobile phone apps and improve the security of mobile phones, while the latter can achieve extremely fast flash shooting, and the front camera can also achieve the synthesis of 32 million pixel photos.

　　In terms of configuration, vivo X5Pro adopts a 5.2-inch 1080P display screen (SuperAmo led), equipped with a 64-bit eight nuclear 1.7GHz MediaTek mt6752 processor (telecom is Xiaolong 615), 2GB RAM+16GB ROM, providing an 8-megapixel front lens and a 13-megapixel main camera, supporting dual cards, dual standby and dual 4G, and a battery capacity of 2300mAh. The reference price is 1998 yuan (the price comes from the Internet for reference only).

　　5.OPPO R9

　　Does OPPO R9 have VOOC flash charging function?

　　In terms of hardware, OPPO R9 is equipped with a 64-bit processor clocked at 2GHz in MediaTek and Helio P10 MT6755 in eight nuclear, with a storage space combination of 4 GB RAM and 64 GB ROM, which supports the expansion of a microsd card with a maximum of 128 GB.

　　For the camera, the R9 is equipped with a customized 16-megapixel 1/3-inch front camera with a pixel unit area of 1 micron. The R9 front camera is equipped with a 5P lens with a wide angle of 78.1 and a maximum aperture of F2.0;

　　For the rear camera, OPPO R9 is equipped with a 13-megapixel 1/3.06-inch CMOS sensor with an aperture of F2.2 and a single pixel area of 1.12μ m。 At the same time, OPPO R9 still focuses on the self-timer function, and OPPO Beauty 4.0 has been debugged for a long time, ensuring the imaging benchmark of "face exposure is the priority and skin color restoration is more natural".

　　In terms of selling price, OPPO R9 is 2799 yuan and OPPO R9 Plus is 3299 yuan. (The price comes from the Internet and is for reference only)

　　6. Meizu Pro 6

　　Meizu PRO6 adopts an all-metal body, with an ultra-narrow frame, 2.5D curved glass on the front to reduce chamfering and trimming, 3D three-dimensional sandblasting, a body thickness of 7.25mm and a USB 3.1 Type C interface.

　　Meizu PRO6 is equipped with a 5.2-inch 1080P Super AMOLED display with a minimum brightness of 3nit, which can be used comfortably at night and a maximum brightness of 450nit. It adopts a 10-core Helio X25 processor, claiming to achieve the best balance between performance and power consumption, supplemented by Mali-T880MP4 GPU and 4GB RAM. ]

　　Meizu PRO6 also supports HiFi sound effects, integrates DAC and operational amplifier, and is equipped with CirrusLogic decoding and amp integrated chip and NXP’s latest SmartPA chip.

　　Meizu PRO6 supports 3D-Press pressure touch. The desktop directly presses the icon to open the most commonly used application functions, and the page can be previewed by pressing the link. Meizu claims that more than 20 third-party applications support 3D-Press.

　　On the network side, Meizu PRO6 supports dual-card dual-standby full netcom, and it does not distinguish between primary and secondary cards, supports Cat.6, has a maximum download speed of 300Mbps, and supports VoLTE HD voice calls. In other respects, Meizu PRO6 also supports mCharge3.0, with a charging power of 24W, which is 2.4 times faster than the standard charging and can be fully charged in 60 minutes. The reference price is 2599 yuan (the price comes from the Internet for reference only).

　　7. Xiaomi 5

　　The front of Xiaomi 5 adopts 3D glass +3D ceramic (microcrystalline zirconium nano-ceramic) body, 5.15-inch 1080p display screen and front fingerprint, and has a large battery with high energy density of 3000mAh, but the 3D glass body only weighs 129 grams.

　　In terms of hardware, Xiaomi 5 is equipped with Opteron 820 processor, built-in 3/4GB memory and 32/64/128GB body storage space, and supports the expansion of 128GB Micro SD card at most, providing a 4-megapixel front camera and a 16-megapixel rear camera, with a battery capacity of 3000mAh and supporting dual-card dual standby full netcom.

　　In terms of color, Xiaomi 5 standard edition (3GB+32GB) and high edition (3GB+64GB) are available in black and white (glass case), while the exclusive edition with ceramic case (4GB+128GB) is only available in black. The reference price is 1599 yuan (the price comes from the Internet for reference only).

　　8. LeTV mobile phone 2

　　In terms of hardware configuration, it is equipped with MediaTek Helio X20 10-core processor, 3GB of memory +32GB of storage, 5.5-inch InCell fitted screen, 16-megapixel rear camera+8-megapixel front camera, and 24W new generation music flash charging and fast charging technology.

　　On the network side, it supports full netcom, dual card dual standby and VoLTE, supports letv CDLA lossless digital audio architecture, and the fingerprint recognition module on the back supports the fingerprint payment of wechat and AliPay, which has the function of rapid code scanning recognition.

　　In terms of sale, the price of LeTV Super Mobile Phone 2 is 1099 yuan. This new machine has been booked at the official start of the press conference, and it was put on sale at 10: 01 am on the 26th, and it still supports the mode of charging member service hardware for free. The reference price is 1299 yuan (the price comes from the Internet for reference only).

　　9. Huawei Glory 7i

　　In addition to the 1.5GHz eight nuclear A53 architecture Opteron 615 processor, the hardware configuration of Glory 7i, such as 2GB of running memory (3GB for full netcom version), 16GB of body storage space (32GB for full netcom version), 13-megapixel camera and 5.2-inch 1080P resolution screen, also indicates that this is a high-end model of Glory Series, which is basically positioned the same as Glory 7.

　　Glory 7i continues the classic design of the glory family. The glass and the metal frame complement each other and are handled in harmony. The body of Glory 7i has the smallest volume in a 5.2-inch screen mobile phone, and it feels as warm as jade when held in the mobile phone. Even for girls with small hands, it is not a problem to control it with one hand.

　　On the screen side, Glory 7i has a 5.2-inch 1080p screen, accounting for 79.8% of the screen, and the JDI negative LCD screen is used as the material. Let the screen be darker when displaying black, and the brightness and saturation are higher when displaying other colors, and the color gamut will also be improved. The reference price is 1399 yuan (the price comes from the Internet for reference only).

　　10. ZTE Axon

　　ZTE AXON has two versions, in which Zhizun version uses a 5.5-inch 2K resolution display, and Zhihui version uses a 1080P 5.5-inch display. In terms of hardware, it is equipped with the latest Opteron 810 processor, the Zhizun version is equipped with a memory combination of 4GB+128GB, and the Zhihui version uses a memory combination of 3GB+32GB, and both can support 128GB TF card expansion.

　　On the system side, it runs Mifavor3.2 operating interface based on Android5.0 operating system. In terms of taking pictures, the camera is equipped with an 8-megapixel lens in front, a 2-megapixel+13-megapixel dual-lens design in the rear, and a fingerprint recognition sensor under the lens.

　　In terms of battery life, the machine is equipped with a 3000mAh battery and supports Quick Charge 2.0 fast charging. In addition, there is a MINI version of ZTE AXON which is equipped with a 5.2-inch display and supports a pressure touch screen. The reference price is 1899 yuan (the price comes from the Internet for reference only).

　

　　The ten domestic mobile phones recommended by the above small series are popular this year, and they are also mobile phone styles with high cost performance. Of course, in addition to these ten mobile phones, there are many famous mobile phone styles, and everyone should pay more attention to them. Have you noticed that these styles recommended by Xiaobian today are the best of major brands? I believe their classic styles are more than this one. This is unbelievable compared with the situation in previous years, because the mobile phone brands in the previous market were all foreign.

Topic: Collection of National Network Anti-drug Works

　　A mini-novel

　　Substitution price

　　Cai Qiu tried to dial the phone and finally turned it on. She bit her teeth and felt that there was hope at last. It had been two days and two nights. She flew from Yunnan to Beijing and rocked from Beijing by train for nearly twenty hours before she arrived in Fengzhou City and stayed in Fengzhou, a very humble small hotel.

　　As long as it is through the phone, and the small landlord in Fengzhou can take the goods out of her vagina as soon as possible, she will no longer have to suffer from this foreign crime, and she will persist in not eating or thirsty, but the vagina has been stuffed with such a hard thing for several days, and the pain is not mentioned. The main reason is that she can’t hold back. She is a little dizzy and feels that everything is spinning. She looks at her companion Xiaocui.

　　Xiaocui gulped a mouthful of water in his mouth and gargled. He pushed open the bathroom door and spat on the bedpan before saying, "If you hit hard, you will always catch it."

　　Cai Qiu pressed the phone and continued to redial, and the small landlord turned off the phone again.

　　What the hell is going on?

　　Cai Qiu and Xiaocui are beginning to worry. Is there something wrong here? Or is Lei Zi eyeing it? They have been guessing for a long time, but they can’t guess anything. They are half lying in bed thinking about each other.

　　Cai Qiu really doesn’t want to deal in drugs. She knows that drug trafficking is illegal, but her boyfriend’s friend told her that she would only do this once, earn some money and go back to the countryside to marry her boyfriend, so as to save her poor life in the village, which is not as good as dogs in Liancheng.

　　She asked how much money she could earn once.

　　Boyfriend’s friend said: "The boss said that as long as you send this batch of goods to Fengzhou, someone in the local area will pick it up, put it down and come back, and the boss will pay you 100,000 immediately!"

　　Colorful autumn stare big eyes, "hundreds? I have 100 thousand yuan, but I haven’t gone to heaven yet? "

　　Boyfriend’s friend said, "The boss wants you to go to heaven!" "

　　For the sake of 100 thousand, in order to live a paradise, Cai Qiu agreed.

　　One hundred thousand yuan! One hundred thousand yuan is tempting enough.

　　That day, when boarding the plane, the boss sent two women to bring her goods, and also brought Xiaocui. When giving them the goods, the two women asked them to take off their pants, and then put two packs of heroin in a large condom and stuffed them into their vaginas.

　　They were afraid to go to the toilet. They dared not eat or drink all the way. They suffered from hunger and pain. They finally got to Fengzhou, but they couldn’t get in touch with the small landlord. The goods in the vagina could not be taken out.

　　She and Xiaocui had to wait for a day without eating or drinking in that hotel in Fengzhou.

　　When it was not completely dark, Xiaocui saw Cai Qiu foaming at the mouth and was unconscious. Xiaocui was very nervous and afraid to ask for help. She just watched Cai Qiu fall on the ground of the hotel and swallowed her breath.

　　When Xiaocui was caught, he was in a coma because of excessive hunger and tension.

　　Later, the forensic doctor identified Cai Qiu’s death: the condom hidden in the vagina broke, heroin overdose and poisoning died.

Editor: Zhang Lan

There’s another wave on the 22nd floor? The rare calm is about to be broken! The TV series Ode to Joy 5, produced by Noon Sunshine, written by Anai, directed by Jian Chuanhe, with Hou Hongliang as the chief producer and Fang Hui as the producer, was broadcast on CCTV-8 at 21: 30 on March 16th. Tencent video and iQiyi premiered on the whole network, and the 22nd floor was blackened by "ex-roommate" He Minhong, which set off the tone of war, and the unsolved worries of last season’s story broke out one by one. This "Ode to Joy 5" will bring you a unique ending chapter with more turbulent emotional concentration. Noon Sunshine is a member enterprise of Chinese Culture Group Company led by Li Ruigang.

As soon as "Ode to Joy 5" was broadcast, it was searched on all major platforms and spread all over the network.

Light up the green light for the life line spectrum,"Ode to Joy 5" high-energy preview "Angry Surrounding" is full

If we project our life on the staff, will our life be a soothing and healing music or a magnificent movement with passionate ups and downs? The experience since the 22nd floor is undoubtedly the latter, with unavoidable family burdens, intrigue in the workplace disputes, and unpredictable emotional changes … The notes of life cannot be written in advance, but they can light a green light for yourself to move forward bravely.

In the "5-line spectrum" poster released this time, in addition to the ingenious metaphor in the composition elements, the position of the characters is also quite "chewy": Can Ye Zhenzhen (Jiang Shuying) and David (Shawn Dou) be sweet to the end? How will Fang Zhiheng (Yang Caiyu) and Li Qixing (Wang Anyu) pull this season? Does Zhu Zhe (Karlina) maintain the grand slam of "100 episodes of loneliness"? He Minhong (Zhang Huiwen) is finally far away from Qi Mu (Jing Chao)? Is the newcomer Liu Su (Xiaohan Zhang) around Yu Chuhui (Haofei Li) a passer-by or a good marriage?

The ingenuity of the poster is still an "appetizer", and the amount of information in the preview is called "stimulus". "You invade my privacy at will, watch my pain, don’t think I’m good at bullying." He Minhong, who returned to the 22nd floor, attacked everyone with full firepower and equality. It can be predicted that this season will usher in a high-energy plot that will explode at the beginning. Not only that, David’s family conflicts escalated, Fang Zhiheng’s father refused to bear the responsibility of raising his little sister, and Zhu Zhe’s falling out with his boss increased the content of Ode to Joy 5.

The final curtain of the 100-episode sitcom on the 22nd floor will be opened.,Open a new chapter in life with Wumei

No suspense! No foreshadowing! From the preview, we can see that many difficulties and puzzles left by the closing of Ode to Joy 4 will come to an end in Ode to Joy 5.

Will Ye Zhenzhen stop this relationship in time because of David’s growing family problems? Can Fang Zhiheng, who is on the rise in her career, take care of her younger sister? Will Zhu Zhe’s "career marathon" and "family tug-of-war" have a happy ending? Can He Minhong, who continues to be crazy, suddenly wake up after recognizing the essence of Qi Mu? Can Yu Chuhui, who is completely divorced from his father, usher in a double harvest of career and emotion?

After living together in groups on the 22nd floor and the stories that happened along the way, some of the five beauties have strengthened their principles of dealing with others, some have reconciled with the past and embarked on a new life journey, and some have completely shattered and rebuilt their attitudes and values towards life. The audience accompanying Wumei’s growth will surely not miss the closing work of this "100 episodes of the scene growth drama on the 22nd floor".

Noon Sunshine, the producer of Ode to Joy 5, is the leading company in the field of TV drama production in China. It has successfully produced well-known hit dramas such as nirvana in fire, Ode to Joy, Everything is Fine, Great Rivers, Minning Town and Courtyard of County Committee. According to Southern Weekend, in 2016, after being chased by swarming capital for five years, Hou Hongliang and Kong Sheng, the core figures of Noon Sunshine, chose Chinese Culture Group Company (Mr. Li Ruigang, Chairman and CEO) and sold the seat of the largest shareholder.

　　According to the data of "China TV market brand shipment monthly express" published by RUNTO,In February, 2024, the shipment of brand complete machines in China TV market reached 1.77 million units, a sharp drop of 26.6% year-on-year and 57.8% quarter-on-quarter.. After January’s shipments exceeded any month of last year, February’s shipments also reached the lowest level in the past 13 months.

　　Excluding the influence of the dislocation of the Spring Festival in two years, the cumulative shipment in January and February 2024 was 5.96 million units, an increase of 3.1% over the same period in 2023.

　　Monthly trend of brand shipment in China TV market for 13 consecutive months

　　Data source: RUNTO, unit: 10,000 units,%

　　At the same time, it is noted that February last year was the off-season after the Spring Festival. Although February this year was the Spring Festival month, the sales volume in the whole month still showed a certain growth year-on-year driven by the doubling of sales volume in the week before the Spring Festival. The retail volume in the first two months of this year has increased year-on-year, which may be a signal of sales recovery.

　　According to the online monitoring data of RUNTO, in January and February, 2024, the cumulative retail volume of online public retail channels (excluding content e-commerce companies such as Jikuai) in China TV market increased by more than 10% compared with the same period of last year, and the retail volume increased by more than 40%, with an average price of about 2,810 yuan, a year-on-year increase of 27% and an average size of 66 inches.

　　Under the shipping caliber, in February 2024, the total shipments of the top seven traditional major brands in China TV market, namely Hisense, Xiaomi, TCL, Skyworth, Changhong, Konka, Haier and their sub-brands, were about 1.65 million units, down 25.9% year-on-year and 57.9% month-on-month, and the combined market share was as high as 92.9%.

　　From January to February, the total shipments of the seven major brands were about 5.56 million units, an increase of 4.2% over the same period in 2023, and the growth rate was higher than that of the broader market.

　　Brand performance of the first camp

　　In terms of camps, the total shipment of TOP4 brand in the first camp (with an annual shipment of more than 6 million units) reached 1.41 million units in February, down 24.6% year-on-year, which was less than the market.

　　Xiaomi (including Redmi) shipped nearly 400,000 units in February, down about 30% year-on-year, and its market share reached 21.5%, down 1.7 percentage points month-on-month. The decline in market share was mainly due to the reduction of small-sized low-end products under the strategy of "emphasizing profits but neglecting scale".

　　Hisense, TCL and Skyworth (including sub-brands) shipped 1.03 million units in February, down 22.0% year-on-year, and the combined market accounted for 58.2%, up 3.3 percentage points from the previous month. The cumulative shipment in January and February was 3.33 million units, up by 14.2% compared with the same period of last year, and the combined market share increased by 5.4 percentage points.

　　Among them, Hisense (including sub-brand Vidda) and TCL (including sub-brand Thunderbird) shipped between 350,000 and 390,000 units in February. The shipment of Skyworth (including its sub-brand cool open) is about 290,000 units.

　　Brand performance of the second camp

　　The combined shipments of Changhong, Konka and Haier in the second camp (with an annual shipment of more than 1 million units) in February were about 240,000 units, down 32.9% year-on-year, and the total volume was not as good as that of the single brand in the first camp.

　　In addition, the total monthly shipments of the three brands decreased by about 30% year-on-year, and the combined market share was 13.3%, down 2.0 percentage points from the previous month. However, its cumulative shipments in January and February also increased compared with the same period of last year, reaching 880,000 units, with an increase of 0.8%.

　　Huawei’s shipments are still only tens of thousands, down about 20% year-on-year. At present, Huawei’s strategy mainly focuses on middle and high-end products. Although the scale has not started, the profit has improved.

　　Other brand performance

　　The four major foreign brands Sony, Samsung, Sharp and Philips shipped less than 100,000 units in February, down about 40% year-on-year.

　　It is worth noting that according to the industrial chain information, Samsung Electronics will use both the QD-OLED displayed by Samsung and the W-OLED panel displayed by LG in this year’s flagship product S90D OLED TV.

　　summarize

　　At the beginning of 2024, China’s economy continued to expand, but the growth rate slowed down year-on-year, and real estate sales also weakened. The government set the economic growth target for 2024 at around 5% again, and predicted that the final growth rate may also slow down to the benchmark of 4.6%, mainly due to the low cardinal utility fading and the continuous downward trend of the real estate market.

　　Under this economic background, the performance of China TV market shipments in the first two months of the new year was acceptable, at least it was a signal of recovery growth.The two major driving forces of China TV market in 2024 will be the big-screen promotion of sports in the New Year and the "trade-in of consumer goods".In view of the latter, subsidies may be borne by local governments instead of central finance, and the low energy efficiency of TV sets and high retention rate may be three hidden disadvantages.

　　Related reading:

　　Luotu Technology: The retail volume of smart devices in China’s living room is basically on the rise.

　　In 2023, the laser projection market increased by nearly 30%, and households accounted for nearly 70%.

　　Wuhan Evening News Based on Haiyan’s novel, the movie Chang ‘an Avenue, which is based on a real robbery case, will be released on November 15th. On the afternoon of November 3rd, this crime film, directed by Li Jun and starring Fan Wei, Song Yang, Junyan Jiao and Chen Shu, was previewed in Wuhan Belle Palace Studios. In the film, Fan Wei gave a serious performance that was rare before, and the plot reversal with suspense at the end of the film also became a highlight of the film. It is worth mentioning that Haiyan himself also made a guest performance in the film.

　　The film Chang ‘an Road is adapted from Haiyan’s novel Chang ‘an Thief, and the story is based on a real grave robbery case: in 2010, Wu Huifei Shiqiu, the queen of Tang Zhenshun who was robbed by grave robbers for six times and drifted for six years, was finally brought back to China, which is not only the largest returned cultural relic at present, but also the first-class cultural relic recovered through legal channels in China.

　　Chang ‘an Avenue is adapted from this real grave robbery case. The film unfolds the plot through the relationship between Fan Wei and Junyan Jiao, a father and daughter reunited after a long separation. The film contains the usual elements of police films, such as undercover, detective, car chase, etc. The key line of "The police will reward the thief for eating candy" not only plays the role of showing fathers and daughters, but also becomes the biggest suspense of the whole film, and this suspense has been maintained until the end of the whole film.

　　It is worth mentioning that Fan Wei, who plays a professor in the film, gave a rare serious performance in this film. However, in his film, "Is this a promotion? Don’t miss it when you pass by! " Lines such as "Please don’t hurt my face" are still enough to make the audience laugh. Hai Yan, the author of the original novel, also made a guest appearance as a policeman in the film, which became an interesting egg in the film. (Reporter Qiu Chen)

　　The picture shows the stills of the TV series "Lovely China".

　　The picture shows the stills of the TV series "Lovely China".

　　At present, the theme education of "Do not forget your initiative mind, Remember Mission" is being carried out throughout the Party. The TV series "Lovely China" about the revolutionary course of Fang Zhimin, the founder of the Red Tenth Army, was broadcast on CCTV. The drama focused on the last ten years of Fang Zhimin’s life, and told about his selfless dedication to the cause of China people’s liberation until he gave his precious life. With its profound thoughts, exquisite art and excellent production, the play has infected the vast audience and can be called a vivid teaching material for this theme education.

　　— — Editor

　　Fang Zhimin’s revolutionary struggle experience, as well as his works such as Lovely China and Poverty in prison, are precious spiritual wealth for future generations. With the passage of time, all this has not faded, but radiated more brilliant brilliance. This is the important reason why the TV series "Lovely China", which is based on Fang Zhimin’s revolutionary struggle experience, can have a strong influence.

　　How to tell the story of Fang Zhimin well is quite a test of artists’ creative talents. The story of the play is unfolded in flashback instead of plain narration. First, after the founding of New China, Fang Zhimin’s manuscripts preserved by Lu Xun and Xu Guangping were delivered to Chairman Mao Zedong, who asked Jiangxi to find Fang Zhimin’s remains with great affection. When people finally found and confirmed Fang Zhimin’s skeleton in the suburb of Nanchang, the audience was brought into an atmosphere of infinite sadness, sadness and admiration.

　　According to this, the TV series brings the camera back to the era of blood shed’s Great Revolution, and according to the method of chronicles, it reflects Fang Zhimin’s unswerving adherence to revolutionary beliefs and fully shows the firm belief and heroic spirit of proletarian revolutionaries. He first served as a minister of farmers in Nanchang, vigorously carried out the peasant movement, and bravely supported the Northern Expeditionary Army to break through Nanchang City guarded by warlords. Later, under the leadership of the Central Committee of the Communist Party of China, he actively carried out the peasant movement, took the road of seizing power by armed forces, launched peasant riots in Yiyang and Hengfeng, established Xinjiang base areas and northeast Jiangxi base areas, and formed revolutionary armed forces such as the Red Tenth Army, the Red Eleventh Army and the New Red Tenth Army. At the critical juncture when the armed struggle situation was extremely unfavorable, he led the Central Red Army to go north to resist Japan, so that he was outnumbered on the way to the war and was betrayed by traitors and unfortunately arrested. In Nanchang prison, he was unmoved by the threats and inducements of the Kuomintang reactionaries headed by Chiang Kai-shek, and continued his unremitting and uncompromising struggle. Finally, together with his comrades-in-arms Liu Chouxi and Wang Ruchi, he died bravely and righteously.

　　The TV series "The Lovely China" spans ten years from 1926 to 1935, which shows the most glorious and representative revolutionary course in Fang Zhimin’s life. On the premise of trying to outline and describe the broad historical background and major historical events, the play takes Fang Zhimin’s experience and contribution as the main line, and with large space, vivid details and full passion, it reproduces Fang Zhimin’s arduous struggle against the reactionary forces with outstanding courage, extraordinary insight and rich revolutionary practical experience. Fang Zhimin was well aware of the wishes and demands of the laboring masses. In the complicated struggle, he not only showed the revolutionary principle, but also had valuable flexibility, which was supported and loved by the broad masses of people, dealt a heavy blow to the Kuomintang reactionaries and made the development of Fujian, Zhejiang and Jiangxi base areas surging. Fang Zhimin’s practice of exploring the revolutionary road has accumulated very valuable struggle experience, and established a Soviet government in which the people are masters of their own affairs, which was highly praised by Comrade Mao Zedong and praised as "Fang Zhimin-style base area".

　　The TV series "Lovely China" has a clear narrative context and twists and turns, which reflects the intricacy and cruelty of the revolutionary struggle at that time, thus making the play very ornamental and attractive. At the same time, the local struggle led by Fang Zhimin is observed in the general trend of China revolution, and described in the critical background of the development of the situation in the Central Soviet Area, showing its extraordinary strategy, overall concept and integrity as a proletarian revolutionary. In particular, it showed that under the same great pressure in Fujian, Zhejiang and Jiangxi base areas, it still obeyed orders and sent the main forces such as the Red Tenth Army to rescue the Central Red Army, which won sincere praise from central leaders such as Mao Zedong, Zhou Enlai and Zhu De, thus, together with the positive reflection of Fang Zhimin’s main plot, today’s audience can understand Fang Zhimin’s great role in China’s revolutionary struggle more comprehensively, clearly and accurately.

　　The drama successfully shaped the image of Fang Zhimin, focusing on his outstanding style of perseverance, wit and courage in the revolutionary struggle and taking care of the overall situation; Profoundly reveal his passion for the people, calm and restrained, elegant and prudent; Vividly reflect its strong personality of perseverance, hatred of evil and never compromise. In a long prison scene in the play, Fang Zhimin suffered both physical and mental torture, but his persistence and persistence in communist party people’s faith made the audience cry. The indelible spiritual legacy he left in a special way has the appeal of traveling through time and space. Jungle, the actor who plays Fang Zhimin, strives to be accurate, delicate and tepid in his performance. He not only looks more like a spirit, but also shows a strong artistic appeal, and has created a rare and successful image of revolutionary martyrs on TV screens in recent years.

　　As a biographical TV series, due to the needs of artistic creation, there are many fictional elements in the drama on the basis of documentary, but its reflection, grasp and shaping of historical processes, events and characters are true, accurate and credible. Great efforts have also been made in shooting and production, presenting a profound, exquisite and exquisite artwork, which can be called a successful and complete TV masterpiece about Fang Zhimin’s major revolutionary struggles. Watching this play can make people in communist party and the audience know clearly how the happy life today is hard-won, and have a relatively full and vivid understanding and understanding of the Communist Party of China (CPC) people, represented by Fang Zhimin, who have made important contributions and made great sacrifices for the China revolution. In this sense, the TV series "Lovely China" can be a vivid teaching material for China’s revolutionary history education.

　　Cartography: Cai Huawei

　　Some experts pointed out that there are many advertisements of Internet finance companies when searching for banks such as official website and official website. A more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for standardized institutions such as banks and financial management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

　　Mr. Li recently entered "Bank of Communications" on the mobile phone 360 search, only to find that the top few advertisements were not official website, but some P2P companies, financial companies and credit card intermediaries, and the fourth one was official website, the Bank of Communications. While searching for "Bank of Communications" on the computer, the P2P company disappeared, but official website, the Bank of Communications, also hid behind his own credit card advertisement.

　　The Beijing Youth Daily reporter found that when searching for keywords of financial management types such as Bank official website, "China Wealth Management Network" under the China Banking Regulatory Commission, and "rate of return" and "fund" on some search websites, most of the top rankings are advertisements of some online loan companies or stock recommendation websites; In sogou search’s top results, even irregular gambling websites appeared. More interestingly, the mobile phone search results are inconsistent with the computer search results, and there are more advertising components in the mobile phone search results.

　　experiment

　　Searching for "bank" will advertise first and then go out of official website.

　　Taking four major banks and seven major commercial banks as examples, the reporter of Beiqing Daily found that when searching for "Bank of Communications" with 360 on the computer web page, the first two channels that appeared were Bank of Communications credit card application channels, and the first one was also marked with "official website". Click to enter the "official website", that is, enter the credit card homepage of Bank of Communications, and users can apply for a credit card online. However, the home page of Bank of Communications in official website cannot be accessed from the home page of the credit card. In the lower right corner of these two search results, they are marked with "advertising" in small gray letters.

　　The third search result is "About Bank of Communications, I recommend more high-quality results for you", and there is a green word "recommendation" on the left; Click to enter, and you will enter another "360-Point Eye" website similar to search. All the results displayed in this page are advertisements, ranging from wealth management websites to P2P companies, from small loan companies to the credit card homepage of Bank of Communications, totaling more than ten advertisements. According to the query, "360 finishing touch" is an integrated marketing platform for advertising display of 360. official website shows that its search and promotion is a marketing product based on 360 search platform, which matches the search words of netizens and locates the target users through 360 unique matching technology, so as to accurately display the promotion information of enterprises. The reporter of Beiqing Daily found that searching for "Bank of Communications" and "China Merchants Bank" in 360 will display "360 finishing touches" marketing products in the top results; Other banks will not have relevant results.

　　Searching for CITIC Bank and Bank of Communications in Baidu, the first two are also the official credit card application websites of the bank, and the third one is the bank official website; Other banks will directly show the bank official website in the first article.

　　In the experiment, the reporter of Beiqing Daily found that there were no similar advertisements in the four major banks such as China Industrial and Commercial Bank, China Construction Bank, China Bank and China Agricultural Bank. Baidu Search, 360 Search, sogou search, Bing, etc. will directly display the bank official website in the first result.

　　press sb for an interview

　　Using keywords such as "financial management" is also an advertisement.

　　In addition to bank official website, typing keywords such as "China Wealth Management Network", "Monetary Fund", "Rate of Return" and "Wealth Management" on the search website will also lead to advertising results recommended by many online loan companies and stocks, while the real official website is ranked behind. If you search for "money fund" on sogou search, the first five items that appear are advertisements of online loan companies; Search "China Wealth Management Network" on 360 search, and the top five are advertisements of online loan companies. Although these websites are marked with the word "advertisement" in small print in the lower right corner, it is still misleading to write the word "official website" in big print on some advertisements. In fact, China Wealth Management Network is a national banking wealth management product information disclosure website agreed by China Banking Regulatory Commission, not a website of online loan companies.

　　Searching for "rate of return" on Bing, the first three items are all marked as advertisements, including the results of "official compass indicator software download", "rate of return today’s stock review" and "stock analysis of deposit reserve ratio", all of which are stock recommendation websites.

　　find

　　Searching for "funds" jumps out of illegal gambling websites.

　　The reporter of Beiqing Daily also found that some search websites searched for investment-related words, and even the gambling websites were hidden in the top advertisements. For example, if you search for "fund" on sogou search, there are two advertisements in the top ranking, which respectively read "2018 fund net value, if you understand it, you will earn it!" And "Top Ten Investment Networks in 2018, Low Threshold, Investment Networks". Click the first item and jump to the website with the address of "26354.org.cn". The website appears in the form of a blog, and the top is marked with "The website has been truly verified" in red font; Under an advertising article, the form of "micro-investment" is introduced, claiming that "the monthly income is 500,000", and the WeChat QR code and micro-signal are attached.

　　The reporter of Beiqing Daily scanned the personal QR code of WeChat, and the lady named "Lan Lan" began to introduce the "method of making money" to the reporter of Beiqing Daily. She said: "We mainly make money by betting on lottery tickets. According to the plan software we provide, the winning rate can be as high as 70-80%." Subsequently, "Lan Lan" guided the reporters of Beiqing Daily to register on a gambling website step by step, and pulled the reporters of Beiqing Daily into an exchange group called "Net Earning 678 Exchange Group". When "Lanlan" urged the recharge, the reporter of Beiqing Daily expressed doubts about its regularity and authenticity; The other party claimed that the lottery they operated was the official "PK10" of Beijing Welfare Lottery, and it was a regular lottery.

　　However, the reporter of Beiqing Daily then called Beijing Welfare Lottery Center, and the customer service staff said, "It’s fake. At present, you can’t buy lottery online, and PK10 can only buy lottery in the betting site."

　　pay close attention

　　Mobile phones search for more advertisements than computers.

　　Interestingly, the results of searching by mobile phone are quite different from those of searching by computer. In the 360 mobile phone search, search for "Bank of Communications", and the first place in the results is an advertisement of a P2P company, "official website, the traffic credit card center, can apply for free and quickly, and can lend money as quickly as 30 minutes … …” Article 2 is an advertisement on the front page of Bank of Communications’ credit card, article 3 is an advertisement of another Internet finance company, and article 4 is official website of Bank of Communications.

　　With sogou search Minsheng Bank, the first item on the computer side is "China Minsheng Bank official website"; On the mobile phone side, the first article is the Sogou Encyclopedia of Minsheng Bank, and the following 50 results do not show official website of Minsheng Bank. The only contents related to official website are "points center" and "credit card center", and the rest of the results include the download of Minsheng Bank APP, related news, sogou’s question, stock market and so on.

　　At present, the search software has more advertisements on the mobile phone. If you search for "Bank of Communications" in Baidu, all the contents of the homepage are related to Bank of Communications, and the first two advertisements are also from the Bank of Communications Credit Card Center; When searching for "Bank of Communications" on mobile phone Baidu, the first item shows the Bank of Communications credit card, and the second result is "other businesses related to this industry", which includes advertisements of other Internet finance companies.

　　However, the search results on the mobile phone are more accurate than those on the computer. Several major search websites include the map function in the first few search results. The reporter of Beiqing Daily used Bing computer to search for "China Construction Bank" in Beijing, and the results were all the outlet addresses of China Construction Bank in Changchun City, Jilin Province; On the mobile phone side, you can accurately locate the outlets of China Construction Bank in Beijing. This is because the built-in GPS of the mobile phone is more accurate than the IP address of the computer.

　　analyse

　　Internet finance companies deliberately "rub brands"

　　According to insiders, the reason why advertisements will appear when searching for some keywords such as banks is that the search website has opened these keywords as advertisements. When users search for these keywords such as "XX Bank", the corresponding advertisements will be displayed; If the keyword is purchased by multiple advertisers, it will be displayed according to the principle of bidding ranking. Every time a user clicks on a display advertisement on a search website, the advertiser needs to pay the corresponding fee to the search website according to the bid.

　　Pan Helin, a postdoctoral fellow in applied economics at the Chinese Academy of Fiscal Science, told the reporter of Beiqing Daily that many advertisements of Internet finance companies will appear on search websites, such as official website, official website, etc. Apart from the reasons that these Internet finance companies rely on the drainage of search websites and have few channels to obtain customers, a more important reason is that Internet finance companies deliberately scratch the ball and rub brands. "Because these flows were originally intended to search for formal institutions such as banks and wealth management official website, they were searched by the search engine ‘ Drainage ’ To these internet finance companies, and such customers are more targeted. At the same time, this operation has a strong concealment, that is, borrowing the authority and authenticity of banks and financial management official website is far better than advertising in other channels. "

　　Regarding whether the results returned by the mobile phone search are consistent with those returned by the computer, Internet analyst Zhang Jiangjian told the reporter of Beiqing Daily that it mainly depends on whether the search engine has different algorithms for different terminal devices. If the returned search results are basically the same, there are more advertisements in the mobile phone search results, which means that the search engine service providers have made more keyword advertisements for mobile search, which will greatly reduce the user experience and increase the difficulty for users to find information.

　　Text/reporter Wen Wei