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　　A few days ago, Xingtu Automobile officially released the official picture of the 2025 Xingtu Lunar Range. The front face of the new car will be unified as an international version of the horizontal grille, and there will be 5 models for sale, which are planned to be listed on August 5. As a reference, the 2024 Lunar Range guide price is 19.39 to 238,900 yuan.

　　Previously, it was reported that the 2025 model added a sky blue color scheme and added chassis guards, among which the exploration version cancelled the vertical grille used in the current model, and all future models will be unified as horizontal grilles.

　　It is reported that the large-screen peripheral trim of the new car interior has been replaced with black chrome plating, point light sources have been added in the mid-to-high configuration, and the ceiling and armrest boxes have been flocked to create a relatively advanced atmosphere as a whole. The comfort of the seats has been improved as a whole, and the second row of middle seats, cloud headrests and second rows of armrests in the seven-seat version have been optimized accordingly. In addition, the new car has also been upgraded with Hicar
4.0 and 23 speakers. In terms of power, the new car will continue to be equipped with a 2.0T + 8AT combination, with a maximum power of 192kW and a peak torque of 400N · m. Some models are equipped with a four-wheel drive system.

　　As a medium and large SUV, Xingtu Lanyue has always faced the competition of the flagship models of various car companies in a steady state. In this level where experts gather, Lanyue has always been able to maintain a monthly sales level of more than 1,000 units before this year by virtue of its advantages of large size space and superimposed relatively high intelligent configuration. But after entering 2024, its monthly sales have dropped to about 500 units. According to Autohome sales rankings data, it sold only 488 units in June, ranking 32nd among medium and large SUVs. The upgrade of the 2025 model’s configuration is expected to stimulate sales.

　　International Online Car Channel News: On June 10, 2021, Lantu Automobile officially announced that the first mass-produced car, Lantu FREE, will be officially launched on June 19, 2021, and a number of limited-time rights will be launched simultaneously. It is reported that Lantu is rapidly expanding its offline direct sales channels. The country’s first flagship store will open in Wuhan, Hubei Province on June 19. There are also 6 Lantu spaces that will open simultaneously, located in Changsha, Wenzhou, Ningbo, Shenzhen (2) and Xiamen 5 cities. At present, Lantu Automobile’s national direct sales stores have reached 14, covering 10 cities. By the end of 2021, Lantu Automobile’s direct sales channels will be fully launched, increasing to more than 50.

Lantu’s first brand flagship store

　　Lu Fang, CEO of Lantu Automobile, said: "Focusing on the needs of the whole life cycle of users, Lantu Automobile connects directly to users through the direct sales model and digital platform, providing a seamless online and offline car purchase experience and a direct digital interaction experience with users. Previously, Lantu Automobile released the’Create and Enjoy Plan ‘, which allows users to fully participate in the whole process of production and manufacturing of Lantu based on user requests, and put forward constructive opinions on products and services to help Lantu Automobile iterate rapidly; Lantu will build an interactive community of resource sharing to achieve two-way empowerment and common growth with users."

Landmap FREE

　　Lantu Auto is the first enterprise of a central enterprise to create a direct sales channel model. Combining user life circles and consumption habits, Lantu has opened four direct sales channels: flagship store, Lantu space, delivery service center, and full-function user center to meet the full-function needs of user brand experience, car viewing, car buying, and car use. From July 2021, delivery service centers will be opened in core cities across the country to meet user vehicle delivery and service experience. A full-function user center that integrates brand experience, sales experience, and service experience will also meet users one after another during the year.

Landmap FREE

　　The Lantu flagship store and Lantu space are mainly located in the core business district of the city. Compared with Lantu space, the Lantu flagship store will add brand experience functions in addition to product experience and sales experience functions, including Lantu Art Museum, Lantu Lab, and Lantu meeting room. As a window to face users directly, the Lantu flagship store is the third living space for Lantu cars to interact with users and create a pleasant and zero-anxiety lifestyle. When users walk into the Lantu flagship store, they will no longer be consumers in the pure sense, but also participants, collaborators, and creators of the Lantu brand.

Landmap FREE

　　Lantu FREE is positioned as a "performance-level intelligent electric SUV", which can provide both extended-range electric and pure electric power solutions at the same time. Among them, the Lantu FREE extended-range version adopts "1.5T + four-cylinder" high-efficiency extended-range technology, with a comprehensive battery life of 860KM. Lantu FREE creates 4 intelligent cockpit modes with many warm technologies. The whole system is standard with advanced intelligent driving assistance systems, which can realize 20 intelligent driving auxiliary features. Equipped with million-level high-end configurations such as front double fork arms/rear multi-link all-aluminum independent suspension and air suspension. Lantu FREE has been fully open for booking, of which the pre-sale price of the extended range electric version is 313,600 yuan, and the pre-sale price of the pure electric version is 333,600 yuan. Both models can be optionally packaged and will be delivered at the end of July. With the official listing of Lantu FREE on June 19, a number of limited-time rights will also be officially announced. (Image source: Lantu Auto)

　

　

　

Welcome to the Autohome Kunming Promotion Channel, we bring you exciting news. Currently, high-profile models are being promoted in Kunming with hot promotions. The maximum discount amount has reached an astonishing 7,000 yuan, which undoubtedly brings substantial benefits to consumers. The starting price has dropped to 152,700 yuan, which is very competitive. To seize this wave of benefits, click the quotation form below to explore more details of car pickup discounts and strive for greater discounts in the car purchase process.

The exterior design of the car series Xingyue L Zhiqing is unique, showing a perfect blend of modernity and power. The front face part adopts an exquisite matrix air intake grille, and every detail exudes a sense of technology and movement. The body lines are smooth, the overall style is stable, and the dynamic waist line shows the aesthetic concept of coexistence of power and elegance. These carefully designed elements together form a unique visual impression of Xingyue L Zhiqing, which is unforgettable.

The car series Xingyue L Smart Engine shows a delicate side profile, with a body size of 4795mm long, 1895mm wide and 1689mm high, and a wheelbase of 2845mm, providing an excellent spatial layout. The front and rear wheel tracks are 1610mm, ensuring driving stability and handling flexibility. The tire size is 235/50 R19, and it is paired with an elegant wheel design, which not only enhances the visual effect, but also takes into account the driving performance. Overall, the side design of Xingyue L Smart Engine finds a balance between practicality and aesthetics.

The interior design of Xingyue L Zhiqing shows the perfect fusion of luxury and technology. The steering wheel is made of textured leather material to provide a good grip, and supports manual up and down + front and rear adjustment to ensure the driver’s comfortable control in different driving scenarios. The 12.3-inch large central control screen clearly displays multimedia information, navigation, telephone, etc., and is equipped with an automatic speech recognition control system to easily and quickly control various functions of the vehicle.

In terms of seats, Xingyue L Smart Engine is made of imitation leather, with a wide seat cushion and good support. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment and waist support adjustment, providing excellent ride comfort. The driver’s seat is also equipped with additional heating and ventilation functions to ensure the best ride experience in different seasons. In addition, the driver’s seat also has an electric memory function, and the passenger seat also supports front and rear adjustment and backrest adjustment to meet the individual needs of passengers.

The rear seats support backrest adjustment and have a proportional reclining function, providing passengers with flexible and changeable storage space. Whether it is daily commuting or long-distance travel, the interior design of Xingyue L Zhiqing reflects thoughtful consideration and meticulous care for passengers.

The Xingyue L Smart Engine is equipped with a 1.5T turbocharged engine with a maximum power of 120 kW, providing abundant power output. This engine also has a peak performance of 163 horsepower, which can meet the needs of daily driving. It is matched with a 3-speed DHT transmission, which is precisely tuned to ensure a smooth shifting experience and fuel economy. This powertrain is an important part of the high-efficiency performance of Xingyue L Smart Engine.

Summarizing the views of Autohome owners, the exterior design of Xingyue L Smart Engine is both atmospheric and integrated with Volvo elements. Although it may not satisfy everyone’s taste, as he said, whether the appearance of the vehicle is suitable mainly depends on personal preference. After all, the choice of a car is like a reflection of taste, and the key is whether the owner can resonate with it. Overall, Xingyue L Smart Engine, with its unique design and good performance, is believed to attract many car owners who pursue individuality and practicality.

A car is a large consumable, and the price fluctuates greatly. Of course, everyone hopes that their car will maintain its value, and the price will be reduced if you don’t buy it. Today, Tianya Jun will give you an inventory of a few models that you will regret if you buy them in 2019.

　The first model: the car with the fastest price reduction – the domestic Tesla Model 3

On December 30, 2019, the first batch of car owners picked up the price for 355,800, and on January 3, 2020, the price was reduced to 322,800, plus 24,750 subsidies, the final price was 29.905 yuan, and the price was finalized.

However, the old car owners rights behavior obviously did not scare off the new owners, stores are crowded, after all, a license plate transaction price is about 90,000, equivalent to consumers spend 200,000 bought a car.

However, Industrial Securities said that the domestic gross is significantly higher than that of the United States, and the domestic production cost is 20% -28% lower than that of the American version. Therefore, the domestic market also has 27% -34% price reduction space. That is to say, it is possible to buy a car in the next 200,000 or so. I don’t know if these owners who pick up the car today will go to rights protection?

Audi Q3: All series price reduction 49,000

In March 2019, the official guide price was 27.18-359,800 yuan, and the current price after the end point discount is 22.28-310,800 yuan, and the price of the whole series is 49,000.

After the replacement, the exterior and interior have adopted a new design, which looks more fashionable and high-end from the inside to the outside. The size of the new car has been significantly improved compared with the old model, which is 4500mm/1840mm/1560mm respectively, reaching 2680mm. In addition to the beggar version, they are all equipped with keyless entry/start, and so on, such as full, electric trunk, and full LCD meters are standard for all series. In terms of power, this car offers 1.4T and 2.0T.

Land Rover Discovery: Highest Decline 125,200

Listed in February 2019, the official guide price is 34.68-500,800 yuan, and the current end point price is 26.01-375,600, the highest decrease 125,200.

This car has an easily recognizable shape, which is in line with aesthetics. The whole series of 2.0T, except for the entry version, the other models have 241Ps and 340N · m power parameters, and the whole series comes standard with 8, front and rear parking radar,,, automatic parking and start and stop functions, and the configuration is quite kind. This price reduction has successfully increased Shenxing’s sales, and the monthly sales have exceeded the 3000 mark, successfully ranking among the top ten in the high-end sales rankings in December 2019.

2020 Volvo S60: Price cut as soon as it goes on sale 30,000

The S60 listed in December 2019 has an official guide price of 28.69-379,900. At present, the price of the end point discount is 25.69-349,900, and the price of the whole series is reduced by 30,000 yuan. The official price of the 2019 S60L is 24.98-309,800, and the current end point discount price is 19.5-240,000, the highest decrease 69,800.

As a Nordic luxury brand, it is unique in terms of safety and has received praise. But it is definitely not enough to support the starting price of its 286,900 alone. After all, this price is almost similar to the discounted S90, and as a competitor, the price is being reduced. If the new S60 does not lower its stature as soon as possible, the sales results will definitely be ugly.

2019 Touareg: the highest decline of 103,800

From the official price of 56.98-819,800 to the current end point price of 47.5-76.6, the maximum decrease is 103,800.

The car is based on the MLB Evo platform, which is the same platform as Cayenne and other models. It is equipped with black technology configurations such as variable, variable, and other black technologies. However, this VW standard is still not competitive with luxury brand models at the same price, so this car can only be significantly reduced in price.

2020 Volvo XC90 highest drop of 134,900

The XC90, which has been on the market for more than three months, has an official guide price of 63.39 – 833,900, and only 50.1 – 833,900 after the end point discount. The price of the top model has not changed, and the maximum decrease is 134,900.

The biggest reason for the price reduction comes from (end point price: 56.38 – 822,800), the power and space are not as good as the Q7 XC90, which only has a slight advantage in the standard configuration, but it supports optional packaging in some high-tech configurations, and the brand strength is also higher, so the pressure on the XC90 is quite large, and there is no choice but to reduce the price.

The seventh model: Jaguar F-PACE highest drop 157,600

Listed in September 2019, the official price is 47.58 – 787,800, and the current end point price is 38.06 – 630,200, the highest decline is 157,600, and the "30% Leopard" really deserves its reputation.

As a luxury brand, it is entirely due to the failure of its sales strategy. In order to reduce the price significantly, it affects its own value retention rate, undermines the brand value and user trust, and loses the user’s relationship. Price cuts cannot restore consumers’ fixed concept of the brand, but will only fall into a vicious circle.

BMW 3 Series, the highest drop 38,000 yuan

The official price is 29.39-409,900, and the current end point price is 25.89-368,900. Among them, the highest drop for models launched in June is 80,000 yuan, and the highest drop for models launched in November is 38,000 yuan.

In China can be regarded as a very well-known model, with excellent handling performance deeply loved by consumers, as one of the brand’s best models, is definitely a spiritual totem. In the old country five clear inventory stage, entry-level models can be bought 230,000, executives realized that this has an adverse impact on the brand, so the price of the new 3 series was raised, the price of entry-level models was close to 300,000, and the price was firm at the beginning of the listing, and the monthly sales were basically maintained at more than 3,000 units. In the end, the monthly sales volume exceeded 10,000.

BMW X1: Highest Deals 85,900

Listed in October 2019, the official price is 27.88-339,800, and the current end point price is 20.83-253,900, with a maximum discount of 85,900 yuan.

After the facelift, both in terms of space and technology configuration have excellent performance, which led to the new X1’s price reduction in a short period of time. In addition to this strong opponent, the low-end models still use the 1.5T three-cylinder. Although the technical development of the three-cylinder has been relatively mature, the three-cylinder is still not accepted in the hearts of the majority of consumers. The problem of its jitter is a flaw in principle, and even it cannot fully overcome this problem. Therefore, only by reducing prices can we stabilize sales.

2019 Buick Regal, all discounts 32,000

Listed in February 2019, the price of the whole series was reduced by 32,000 yuan, and the current end point price is 14.08 – 227,800.

From February to November 2019, sales have exceeded 100,000 units, but there is no lack of pain behind the glamour. It has almost become the cheapest B-class car at present, and the price of the 1.5T entry-level version is about 140,000. As a relatively famous B-class joint venture car, even with the entry price of 140,000, it still cannot reach the sales level of competitors and other competitors, so the price reduction is also a last resort.

2019 Buick Yinglang, the highest discount 49,000 yuan

The 2019 1.3T and 1.0T models were launched in December 2018 and March 2019 respectively, and currently have a maximum reduction of 49,000 yuan, with an end point price of 7.73-95,900.

In 2019, a total of 256,837 units were sold, ranking sixth in the annual car sales list. Such results can be achieved by reducing prices. The top matching models are insufficient 100,000, and even the top matching is more expensive than it. Although it is a three-cylinder machine, but looking at such a conscientious price, few consumers will be dissatisfied.

Malibu XL maximum decline of 39,000 yuan

The four-cylinder version and the three-cylinder version were launched in December 2018 and March 2019 respectively, and the current end point price is 11.99-180,900, with a maximum decrease of 39,000 yuan.

In terms of sales, it can be said to be mired in the quagmire, and even the sales data of this car cannot be found in the owner’s home. Although the price of the entry-level model is less than 120,000, the three-cylinder machine still makes consumers dislike it. The starting price of the four-cylinder version exceeds 150,000, and there are more competitors in this range, so the price may be reduced later.

Skoda Speed Pie, the price of the whole series is reduced by 35,000 yuan

Listed in July 2019, the current price reduction of the whole series is 35,000 yuan, and the end point price is 13.49-204,900.

Since its launch, the monthly sales of the new model have not exceeded 3,000 units, and the sales in the first three months have even been less than 2,000 units. Because of its technology as an endorsement, it has always been regarded as "cheap", while the entry-level products are being launched on a large scale, but they want to rise.

2020 Tuyue, the price of the whole series is reduced by 27,000 yuan

Listed in November 2019, the current price reduction of the whole series is 27,000, and the end point price is 13.88 – 196,800.

As a sibling model, the price cannot be too different, and there will be some competition between the north and the south, so it is reasonable to reduce the price.

A few days ago, Geely’s new pure electric small car – Geely officially unveiled, the new car is expected to be launched within the year, the pre-sale price has not yet been announced. You can refer to the same level of competition BYD, the latter’s guide price is 9.98-12 9,800 yuan.

In terms of appearance, Geely Star Wish adopts a closed front face design, which creates a "smile" attitude around the front. There are also diversion grooves on both sides to enhance a certain sense of movement. Overall, Geely Star Wish is quite in line with the aesthetics of young people.

In terms of body, the new car adopts a semi-hidden door handle, and the contrasting color body is also very fashionable and sporty. The length, width and height are 4135/1805/1570mm respectively, and the wheelbase is 2650mm. The high-end models are equipped with "four-leaf clover" shaped rims. The new car offers 7 body color schemes (inspired by ice cream) for users to choose from.

The taillight shape echoes the headlights, and the new car also provides an electric tailgate. In terms of storage space, the front trunk is 70L + the trunk is 375L.

In terms of interior, the central control adopts a symmetrical design, and the contrasting color dual-width is very personalized. The new car is equipped with an 8.8-inch instrument panel + 14.6-inch floating central control screen, equipped with Flyme Auto car system, which can bring users a good experience in operation. Other office configurations have to wait for the official announcement.

In terms of power, Geely Star Wish will be equipped with Aegis dagger battery (group), 11-in-1 intelligent electric drive, providing maximum output power of 58kW and 85kW two versions of power specifications, CLTC cruising range of 310km and 410km respectively (declaration information), but Geely previously mentioned that high-end models can reach 500km pure electric battery life. The whole system also comes standard with independent suspension.

Finally, the main client base of Geely Star Wish is young people, and the competitors at the same level include BYD Dolphin and BYD Dolphin. Which car do you think is more beautiful?

Recently, SAIC General Motors Cadillac brand announced the launch of a new American-style SUV Cadillac XT5 optimized product line, and added a luxury four-wheel drive (hummingbird version) model, with body colors including crystal gray, diamond white, bright black, Dai blue, satin silver, and Moran brown.

On the basis of the rich configuration of the original luxury model, the luxury four-wheel drive (Hummingbird version) is equipped with Cadillac Hummingbird chassis technology including Hummingbird four-wheel drive and Hummingbird suspension, which further enhances the sense of comfort and technology. It is reported that the Hummingbird chassis technology carried in the new car can calmly handle various complex road conditions and bring a smooth and comfortable driving experience. Named after the hummingbird with superb flying skills, it shows Cadillac’s confidence and confidence in super chassis technology. The Hummingbird four-wheel drive system responds hundreds of times per second, enabling intelligent real-time distribution of 0-100% rear axle left and right wheel torque on demand, resulting in more accurate and efficient power control; the unique Hummingbird suspension scans the road up to 500 times per second, adjusting the wheel damping force in real time according to the wheel vibration monitoring status, providing the vehicle with stronger grip, inhibiting roll, and bringing users a more comfortable and luxurious driving experience.

It is reported that the luxury four-wheel drive (Hummingbird version) will arrive at the national Cadillac authorized dealer exhibition hall one after another. Now buy the Cadillac XT5 model, you can enjoy a variety of financial solutions such as 0 down payment, 0 interest rate, ultra-low monthly payment, and enjoy a value-added insurance service package worth 25,000 yuan for 888 yuan. Replacement users can also enjoy a replacement subsidy worth 10,000 yuan or 50,000 member points; before the end of the year, you can enjoy a purchase tax subsidy of up to 15,000 yuan.

"China Quality News" [Information Express]

Forfeited more than 60 million yuan and ordered to rectify

After nearly ten days of in-depth investigation, the much-watched Three Sheep live streaming incident ushered in the first phase of the official investigation.

On the evening of September 26, the Hefei City Joint Investigation Team officially issued a notice on the existence of problems in the live broadcast of the Three Sheep Company.

The notice pointed out that according to the "Administrative Punishment Law", "Anti-Unfair Competition Law" and other relevant laws and regulations, it is planned to take severe measures against the three sheep company, confiscate its illegal income and fine a total of 68.9491 million yuan.

At the same time, in response to the many problems exposed in the live broadcast, the three sheep company was ordered to immediately suspend its business activities and set a deadline for comprehensive rectification to assume its due legal responsibilities.

In order to ensure the comprehensiveness and impartiality of the investigation, the Hefei joint investigation team not only conducted a detailed review of the operation of the Three Sheep Company, but also conducted an in-depth analysis of the four most controversial points of public concern.

Among them, "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Roll" were identified as false propaganda, the former’s so-called high-end brand perception is not in line with reality, the latter will be prepared meat as the original cut meat sales.

In addition, the issue of the raw materials of "Royal Huiyuan Plum Vegetable Pork" has also been clarified, confirming that its raw materials are pork belly.

Regarding the "Year of the Rabbit Zodiac Moutai Wine", Three Sheep Company only provides live broadcast promotion services and does not directly involve product quality issues.

In response to the problem that some consumers reported that the shipped goods did not match the genuine products, the investigation team said that since the delivery location was in a foreign market, the relevant clues had been transferred to the relevant departments of the shipper’s location for further verification and processing in accordance with the principle of geographical jurisdiction.

Source: Hefei Market Supervision

Faced with the investigation results, Three Sheep Network promptly responded by issuing a statement apologizing to consumers and promising to fully accept the handling opinions and punishment results of the joint investigation team, and actively assume legal responsibility.

The company stated that it will comprehensively carry out internal rectification work in accordance with the "Law of the People’s Republic of China on the Protection of Consumer Rights and Interests" and the "Code of Conduct for Network live streaming hosting" to ensure that business is operated in accordance with the law and effectively safeguard the legitimate rights and interests of consumers.

Source: Three Sheep Network

At the same time, the Douyin platform also released an announcement saying that since September 21, the account of Three Sheep has been suspended and will continue to monitor its rectification process to ensure that consumers’ after-sales compensation issues are properly addressed.

Source: Douyin Blackboard News

In addition, the results of the investigation into the recording incident of Lu Wenqing, the co-founder of Three Sheep, were also released yesterday.

Hefei police confirmed that the audio recordings transmitted online were forged by the alleged offender Wang Moumou using AI tools, and took criminal coercive measures against Wang Moumou according to law.

Shenzhen Ruiyu Technology Co., Ltd., as a technology provider, also issued a statement saying that it will strengthen the security control measures for user identity authentication and audio generation to prevent similar incidents from happening again.

Source: Three Sheep Network

So far, the Three Sheep incident has come to an end, but the warnings and reflections left to the industry are far from over.

The ins and outs of the Three Sheep Incident

As soon as the official announcement came out, the Three Sheep incident quickly swept through mainstream online platforms such as Weibo, Baidu, Douyin, and Kuaishou, becoming the focus of public opinion.

The fermentation of this series of events not only revealed the chaos in the live streaming industry, but also triggered profound thinking among the public about consumer rights protection, corporate responsibility, and the online public opinion environment.

The origin of the story can be traced back to August 22. A live broadcast of hairy crabs in Brother Yang’s live stream laid the groundwork for subsequent disputes.

On August 31, Simba was blocked in the live broadcast due to Mrs. Crab’s hairy crab order, pointed directly at the three sheep and questioned their after-sales and responsibility, and the contradiction between the two sides began to emerge.

Source: Simba Live Room

Then, under the influence of alcohol, Lu Wenqing, the chairperson of Three Sheep, lost control of Simba in the live broadcast on September 1. His words were intense, which not only failed to calm the situation, but further exacerbated the contradiction between the two sides.

On September 2, Simba went LIVE again and directly exposed the counterfeiting problem of the three sheep, including the quality problems of plum vegetable pork, Moutai wine and other products pointed out in the notice, as well as the three no hair dryers and inferior kitchen knives.

In addition, Simba pointed the finger at Lu Wenqing’s personal history, such as being arrested for swiping orders, etc. For a while, public opinion was in an uproar.

Although Lu responded that swiping was a mistake when he was young and denied being related to the female live streaming host Mo Mo incident, it has been difficult to restore his image.

In the face of surging public pressure, Brother Yang appeared in the live stream on September 7, responding to counterfeiting and after-sales problems with tears, and promised to be responsible to the end.

Picture source: Brother Xiao Yang live stream

However, this move did not win the sympathy of netizens, but rather aroused more doubts.

Professional anti-counterfeiter Wang Hai’s successive revelations have made the situation of the three sheep even worse. The "Douxiaoyi" children’s shoes, "Fresh and Yuanyu" beef rolls and other products have been exposed to quality problems one after another, and the amount of fines and compensation is staggering.

Source: Weibo

On the eve of the Mid-Autumn Festival, the "Hong Kong Meicheng Mooncake" promoted by Brother Yang and the live streaming host of Three Sheep was exposed as a "Hong Kong brand specializing in high-end mooncakes", but there were no stores in Hong Kong, which aroused doubts from netizens about the suspected false propaganda of Three Sheep.

The situation became more and more serious. In order to control the situation, the official also began to leave the scene. On September 17, the Hefei High-tech Zone Market Supervision Administration officially launched an investigation.

Source: Hefei Gaoxin official account

Subsequently, the accounts of Three Sheep were suspended one after another. But after only one day, they began to rebroadcast one after another. However, they were violently abused by netizens, and the live broadcast was forced to close comments.

At the same time, the fire of the three sheep was getting bigger and bigger, and the internal personnel were also implicated. Lu Wenqing’s recording incident, the rumors of the seventh boss, and the voice of Sister Yang’s rights protection, etc., a series of gossip and scandals were intertwined, making the incident even more confusing.

And Li Xiaona’s revelation has exposed the internal management problems of Three Sheep, claiming that she was instigated by the company to falsely confront the investigation, which has aroused deep public concern about the norms and supervision of the live streaming industry.

After the announcement, Li Xiaona spoke out again, saying that as a new live streaming host, she has limited understanding of the product, and the live broadcast content is based on the company’s information, and stressed that what she said is true, intended to reveal the truth in order to protect herself.

Her words undoubtedly added more dimension to this complex incident.

So far, the Three Sheep incident has become more than just a crisis public relations issue for a single enterprise. It is more like a mirror, reflecting the various drawbacks and challenges of the live streaming industry.

How to safeguard the rights and interests of consumers, maintain industry norms, and build a healthy online public opinion environment while pursuing commercial interests has become an urgent social issue to be solved.

Can Brother Yang regain his glory?

As the dust settled on the two official investigation announcements, the Three Sheep Group seemed to have ushered in a ray of dawn, casting a calm for the rumors and controversies that had spread before.

In particular, the conclusion of the recording door incident gently pulled Lu Wenqing back from the trend of public opinion.

This series of actions undoubtedly helped the Three Sheep ease the image crisis to a certain extent, and the suspension of broadcasting for rectification provided a valuable buffer period to appease public emotions.

However, it cannot be ignored that the Three Sheep Group’s statement did not win the public’s understanding and acceptance as expected, but instead aroused a new wave of dissatisfaction and skepticism.

The core problem is that this statement did not give any clear response to the compensation matters that consumers are most concerned about, which undoubtedly touched the sensitive nerves of the public.

However, other media have consulted the Douyin customer service of Three Sheep Company, and consumers who respond to moon cakes and beef rolls can private message customer service, provide the purchase order number and order screenshots, and will refund one to three for consumers after verification.

In addition, some netizens pointed out that, despite the seemingly large amount of fines, for a company of the size of Three Sheep, it is just a drop in the bucket, and a successful live broadcast can easily make up for it.

For example, the product of "Meicheng Mooncake Gift Box", in the live stream of Brother Yang, the sales easily broke through the 50 million yuan mark.

The public data of the People’s Government of Yaohai District, Hefei City is even more staggering. The output value and income of Three Sheep Network Technology Co., Ltd. in the field of live streaming have risen year after year, and the amount of tax has also risen.

In this context, the current fines and controversies seem even more trivial.

Therefore, it is still unknown whether Brother Yang and the three sheep can take this breathing opportunity to achieve a true comeback.

After all, consumer trust, the most valuable asset in the live streaming industry, is now almost exhausted on the Sanguoyang Group’s side.

As the old saying goes: "Water can carry a boat, but it can also capsize it." A company that loses trust is like a ship that has lost its direction, and the road ahead is vast.

For Three Sheep and Brother Yang, the top priority is to reflect deeply and actively rectify. This includes but is not limited to strengthening internal management to ensure compliance and transparency in every link; improving product quality and restoring consumer confidence in the brand; optimizing Client Server, especially to properly solve the problem of after-sales compensation, and take practical actions to restore consumer trust.

But to be honest, this period of suspension and rectification is a good opportunity for Brother Yang, a precious period of reflection and adjustment.

He should be deeply aware that the era of "recklessness" is gone forever, and only by being honest can we gain a foothold in the highly competitive live streaming industry.

He should think carefully about how to rebuild the trust bridge with consumers, how to plan the future development path, and ensure that every step is taken steadily and solidly.

Only in this way can the Three Sheep Group be reborn in the face of adversity and win the recognition and respect of the market again.

Author | Wu Xin

Forfeited more than 60 million yuan and ordered to rectify

After nearly ten days of in-depth investigation, the much-watched Three Sheep live streaming incident ushered in the first phase of the official investigation.

On the evening of September 26, the Hefei City Joint Investigation Team officially issued a notice on the existence of problems in the live broadcast of the Three Sheep Company.

The notice pointed out that according to the "Administrative Punishment Law", "Anti-Unfair Competition Law" and other relevant laws and regulations, it is planned to take severe measures against the three sheep company, confiscate its illegal income and fine a total of 68.9491 million yuan.

At the same time, in response to the many problems exposed in the live broadcast, the three sheep company was ordered to immediately suspend its business activities and set a deadline for comprehensive rectification to assume its due legal responsibilities.

In order to ensure the comprehensiveness and impartiality of the investigation, the Hefei joint investigation team not only conducted a detailed review of the operation of the Three Sheep Company, but also conducted an in-depth analysis of the four most controversial points of public concern.

Among them, "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Roll" were identified as false propaganda, the former’s so-called high-end brand perception is not in line with reality, the latter will be prepared meat as the original cut meat sales.

In addition, the issue of the raw materials of "Royal Huiyuan Plum Vegetable Pork" has also been clarified, confirming that its raw materials are pork belly.

Regarding the "Year of the Rabbit Zodiac Moutai Wine", Three Sheep Company only provides live broadcast promotion services and does not directly involve product quality issues.

In response to the problem that some consumers reported that the shipped goods did not match the genuine products, the investigation team said that since the delivery location was in a foreign market, the relevant clues had been transferred to the relevant departments of the shipper’s location for further verification and processing in accordance with the principle of geographical jurisdiction.

Source: Hefei Market Supervision

Faced with the investigation results, Three Sheep Network promptly responded by issuing a statement apologizing to consumers and promising to fully accept the handling opinions and punishment results of the joint investigation team, and actively assume legal responsibility.

The company stated that it will comprehensively carry out internal rectification work in accordance with the "Law of the People’s Republic of China on the Protection of Consumer Rights and Interests" and the "Code of Conduct for Network live streaming hosting" to ensure that business is operated in accordance with the law and effectively safeguard the legitimate rights and interests of consumers.

Source: Three Sheep Network

At the same time, the Douyin platform also released an announcement saying that since September 21, the account of Three Sheep has been suspended and will continue to monitor its rectification process to ensure that consumers’ after-sales compensation issues are properly addressed.

Source: Douyin Blackboard News

In addition, the results of the investigation into the recording incident of Lu Wenqing, the co-founder of Three Sheep, were also released yesterday.

Hefei police confirmed that the audio recordings transmitted online were forged by the alleged offender Wang Moumou using AI tools, and took criminal coercive measures against Wang Moumou according to law.

Shenzhen Ruiyu Technology Co., Ltd., as a technology provider, also issued a statement saying that it will strengthen the security control measures for user identity authentication and audio generation to prevent similar incidents from happening again.

Source: Three Sheep Network

So far, the Three Sheep incident has come to an end, but the warnings and reflections left to the industry are far from over.

The ins and outs of the Three Sheep Incident

As soon as the official announcement came out, the Three Sheep incident quickly swept through mainstream online platforms such as Weibo, Baidu, Douyin, and Kuaishou, becoming the focus of public opinion.

The fermentation of this series of events not only revealed the chaos in the live streaming industry, but also triggered profound thinking among the public about consumer rights protection, corporate responsibility, and the online public opinion environment.

The origin of the story can be traced back to August 22. A live broadcast of hairy crabs in Brother Yang’s live stream laid the groundwork for subsequent disputes.

On August 31, Simba was blocked in the live broadcast due to Mrs. Crab’s hairy crab order, pointed directly at the three sheep and questioned their after-sales and responsibility, and the contradiction between the two sides began to emerge.

Source: Simba Live Room

Then, under the influence of alcohol, Lu Wenqing, the chairperson of Three Sheep, lost control of Simba in the live broadcast on September 1. His words were intense, which not only failed to calm the situation, but further exacerbated the contradiction between the two sides.

On September 2, Simba went LIVE again and directly exposed the counterfeiting problem of the three sheep, including the quality problems of plum vegetable pork, Moutai wine and other products pointed out in the notice, as well as the three no hair dryers and inferior kitchen knives.

In addition, Simba pointed the finger at Lu Wenqing’s personal history, such as being arrested for swiping orders, etc. For a while, public opinion was in an uproar.

Although Lu responded that swiping was a mistake when he was young and denied being related to the female live streaming host Mo Mo incident, it has been difficult to restore his image.

In the face of surging public pressure, Brother Yang appeared in the live stream on September 7, responding to counterfeiting and after-sales problems with tears, and promised to be responsible to the end.

Picture source: Brother Xiao Yang live stream

However, this move did not win the sympathy of netizens, but rather aroused more doubts.

Professional anti-counterfeiter Wang Hai’s successive revelations have made the situation of the three sheep even worse. The "Douxiaoyi" children’s shoes, "Fresh and Yuanyu" beef rolls and other products have been exposed to quality problems one after another, and the amount of fines and compensation is staggering.

Source: Weibo

On the eve of the Mid-Autumn Festival, the "Hong Kong Meicheng Mooncake" promoted by Brother Yang and the live streaming host of Three Sheep was exposed as a "Hong Kong brand specializing in high-end mooncakes", but there were no stores in Hong Kong, which aroused doubts from netizens about the suspected false propaganda of Three Sheep.

The situation became more and more serious. In order to control the situation, the official also began to leave the scene. On September 17, the Hefei High-tech Zone Market Supervision Administration officially launched an investigation.

Source: Hefei Gaoxin official account

Subsequently, the accounts of Three Sheep were suspended one after another. But after only one day, they began to rebroadcast one after another. However, they were violently abused by netizens, and the live broadcast was forced to close comments.

At the same time, the fire of the three sheep was getting bigger and bigger, and the internal personnel were also implicated. Lu Wenqing’s recording incident, the rumors of the seventh boss, and the voice of Sister Yang’s rights protection, etc., a series of gossip and scandals were intertwined, making the incident even more confusing.

And Li Xiaona’s revelation has exposed the internal management problems of Three Sheep, claiming that she was instigated by the company to falsely confront the investigation, which has aroused deep public concern about the norms and supervision of the live streaming industry.

After the announcement, Li Xiaona spoke out again, saying that as a new live streaming host, she has limited understanding of the product, and the live broadcast content is based on the company’s information, and stressed that what she said is true, intended to reveal the truth in order to protect herself.

Her words undoubtedly added more dimension to this complex incident.

So far, the Three Sheep incident has become more than just a crisis public relations issue for a single enterprise. It is more like a mirror, reflecting the various drawbacks and challenges of the live streaming industry.

How to safeguard the rights and interests of consumers, maintain industry norms, and build a healthy online public opinion environment while pursuing commercial interests has become an urgent social issue to be solved.

Can Brother Yang regain his glory?

As the dust settled on the two official investigation announcements, the Three Sheep Group seemed to have ushered in a ray of dawn, casting a calm for the rumors and controversies that had spread before.

In particular, the conclusion of the recording door incident gently pulled Lu Wenqing back from the trend of public opinion.

This series of actions undoubtedly helped the Three Sheep ease the image crisis to a certain extent, and the suspension of broadcasting for rectification provided a valuable buffer period to appease public emotions.

However, it cannot be ignored that the Three Sheep Group’s statement did not win the public’s understanding and acceptance as expected, but instead aroused a new wave of dissatisfaction and skepticism.

The core problem is that this statement did not give any clear response to the compensation matters that consumers are most concerned about, which undoubtedly touched the sensitive nerves of the public.

However, other media have consulted the Douyin customer service of Three Sheep Company, and consumers who respond to moon cakes and beef rolls can private message customer service, provide the purchase order number and order screenshots, and will refund one to three for consumers after verification.

In addition, some netizens pointed out that, despite the seemingly large amount of fines, for a company of the size of Three Sheep, it is just a drop in the bucket, and a successful live broadcast can easily make up for it.

For example, the product of "Meicheng Mooncake Gift Box", in the live stream of Brother Yang, the sales easily broke through the 50 million yuan mark.

The public data of the People’s Government of Yaohai District, Hefei City is even more staggering. The output value and income of Three Sheep Network Technology Co., Ltd. in the field of live streaming have risen year after year, and the amount of tax has also risen.

In this context, the current fines and controversies seem even more trivial.

Therefore, it is still unknown whether Brother Yang and the three sheep can take this breathing opportunity to achieve a true comeback.

After all, consumer trust, the most valuable asset in the live streaming industry, is now almost exhausted on the Sanguoyang Group’s side.

As the old saying goes: "Water can carry a boat, but it can also capsize it." A company that loses trust is like a ship that has lost its direction, and the road ahead is vast.

For Three Sheep and Brother Yang, the top priority is to reflect deeply and actively rectify. This includes but is not limited to strengthening internal management to ensure compliance and transparency in every link; improving product quality and restoring consumer confidence in the brand; optimizing Client Server, especially to properly solve the problem of after-sales compensation, and take practical actions to restore consumer trust.

But to be honest, this period of suspension and rectification is a good opportunity for Brother Yang, a precious period of reflection and adjustment.

He should be deeply aware that the era of "recklessness" is gone forever, and only by being honest can we gain a foothold in the highly competitive live streaming industry.

He should think carefully about how to rebuild the trust bridge with consumers, how to plan the future development path, and ensure that every step is taken steadily and solidly.

Only in this way can the Three Sheep Group be reborn in the face of adversity and win the recognition and respect of the market again.

Author | Wu Xin

In today’s increasingly prosperous new energy vehicle market, blue electric vehicles have once again become the focus, and its carefully crafted flagship model – the pre-sale event has officially started. This electric SUV, which combines stylish aesthetics, spacious space and cutting-edge intelligent technology, is leading the new trend of family green travel, bringing consumers an unprecedented travel experience.

With its unique Aurora green body paint and minimalist and futuristic design language, the Blue Electric E5 PLUS instantly attracted the attention of the market. It is not only a travel tool, but also a work of art that shows personality and taste. The smooth body lines and dynamic roof contours make every trip a sight in the streets and alleys.

In terms of interior space, the Blue Electric E5 PLUS also shows extraordinary strength. The large five-seat and seven-seat two seat layouts, the effective space in the car reaches 3162mm, and it has a high room rate of 66.4%, which flexibly meets the travel needs of different families. The spacious interior space and well-designed large space allow every passenger to enjoy comfort and convenience. The seven-seat model has more flexible space, and the maximum capacity after the second and third rows are laid down can reach 1694L, which makes more family users look forward to it.

The legroom of the Blue Electric E5 PLUS reaches 917mm in one row, and the ultimate comfortable experience of the front soufflé seats allows drivers and passengers to forget fatigue and enjoy a pleasant time during the journey. The legroom of the second row of the five-seat model reaches 885mm, and the second row of seats can be adjusted backward to 119 °. The higher per capita room area truly enjoys comfortable travel.

BluePower E5 PLUS marks another important milestone for BluePower vehicles in the new energy vehicle market. We expect BluePower E5 PLUS to continue to lead the new trend of family green travel with its outstanding product strength and brand influence, and bring consumers a better future of travel.

　　The overall outline of the new generation of Audi Q7 has been sharpened to a considerable extent on the basis of the old model. The middle net part has been replaced by a slightly rounded trapezoidal shape in the past, replaced by a more angular hexagonal intake in detail, and then shaped by horizontal chrome trim parallel to the LOGO to shape its overall sports wildness. Finally, it focuses on the new flying fish-shaped matrix LED headlights as the finishing touch.

　　19 plus Audi Q7 comfort version, white dumpling, frame number: 6525 #Standard: 7 seats, xenon lamp, panoramic sunroof, three sports steering wheel, steering wheel heating, front seat electric adjustment, driver memory seat, front and rear seat heating, rearview mirror heating, rear window privacy glass, three-zone air conditioner MMI broadcast, front and rear electric eye led daytime running lights, electric tailgate, cruise speed, navigation system, tablet, reflection 640,000

　　18 Audi Q7 Plus Technology Configuration: Enhanced package, LED headlights BOSE audio, parallel channel assistance, advanced ambient light 360 ring shadow, four-zone air conditioning, front and rear ventilation, front and rear heating, handwritten navigation three rows of seven seats, privacy glass, key search car, leather seat, panoramic sunroof 20 wheels explosion-proof tires, LCD meter, smart key, three steering wheels, steering wheel heating, main driver memory seat, rear safety prevention system, driving assistance enhanced package (Audi lane keeping assistance, traffic signal recognition, camera and distance sensor, automatic high beam, ACC adaptive cruise/traffic jam assistance, Audi pre-collision system advanced version, head-up display, lightning test) 720,000 Car purchase consultation phone number: 15122709600 Manager Hao

　　18 Audi Q7 Plus Technology Standard Configuration: LED headlights BOSE audio, parallel channel assistance, advanced ambient lights 360 ring shadow, four-zone air conditioning, front and rear ventilation, front and rear heating, handwritten navigation three rows of seven seats, privacy glass, key car search, leather seats, panoramic sunroof 20 wheels explosion-proof tires, LCD meter, smart key, three-frame steering wheel, steering wheel heating, main driver memory seat, rear safety prevention system, optional: S line sports bag (S line spoiler tail, S line welcome tread, Sline front and rear surround and front fender logo) Dynamic driving bag (adaptive air suspension, chassis lift 4 rotations) Driving assistance enhanced bag (Audi lane keeping assistance, traffic signal recognition, camera And distance sensor, automatic high beam, ACC adaptive cruise/traffic jam assist, Audi pre-collision system premium version, head-up display, lightning test) Deluxe package (Valcona leather, front personalized multi-profile seats with leg rest, front seat ventilation with massage, electric suction door, flip leather door panel) 810,000

　　The new generation of scalloped eyebrow design can be regarded as a very prominent highlight of the appearance, echoing the matte aluminum trim strips throughout the body, which is even more distinguished. The side trim with the quattro logo and the side skirt contour line follow the inheritance elements of the first Audi Quattro in the 1980s, which means Audi four-wheel drive technology, full of homage to classic feelings.

　　Compared with the slender and smooth D-pillar curve of the old model, the current model is much neater. It echoes the rear taillights with dynamic display very well, and three parallel dividing lines are embellished to make the overall wrapping tailgate more textured. However, I think the biggest surprise this time is that the new generation of Audi Q7 offers 10 attractive luxury appearance combinations, 5 of which are unprecedented. Including the wheel hub part, it also provides a total of 7 wheels of 18-20 inches to choose from to meet the user’s personalized customization needs.

　　The body size has only been fine-tuned, the length has been reduced from the old 5092mm to 5069/5086 (S line version), but the overall idea is to move in the direction of lightweight. Maybe the previous Audi cars were too moderate and conservative in terms of appearance and interior design, and then this time the Q7 is new, the sincerity is obvious.

　　In the 5-seat version, the rear seat space will be quite abundant, and the structure belongs to three independent seats, and the sitting experience of the middle passenger will be more comfortable. Equipped with dual-zone independent air conditioning, the rear seat can be optionally heated! Under normal use, the trunk is close to 890L; at the same time, the new generation of Audi Q7 also supports seven-seat options, and the trunk space will be reduced to 295L accordingly, and it can reach 770L when the third row is reclined.

　　Virtual instrument panel with self-adjustment and real-life map display, 8.3-inch lifting LCD central control large screen, using fashionable narrow-sided and ultra-thin design, new MMI human-machine interaction system, including TFT display screen in the middle, capacitive buttons with touch sensing, small details are quite in place

　　The overall wrapping design, double-layer interior strips, and multi-layered ambient lights just right bring the overall tone of his interior style back to the original personality of a luxury car. The interior part also provides three colors and a variety of interior color combinations, but it is recommended that you choose a regular black one, because it is versatile with the body.

　　Finally, back to power, I have to mention the quattro logo elements on the exterior of the body, which represent the most powerful four-wheel drive product in the world. The new Audi Q7 in this article is equipped with a 3.0L mechanically supercharged engine, 8-speed manual transmission, maximum power 333 horsepower, 2900rpm peak torque 440N.m, 100 kilometers acceleration 6.33 seconds; overall, the new generation Q7 has undergone a detailed transformation, looking younger and younger, but still retains the kind of introverted extravagance in his bones, with a warm side of a family car, and is also in line with the old-fashioned and prudent of an executive SUV.

　　The company solemnly promises: All US, European, plus version, Middle East version, and ink version models sold by our company can provide regular goods import certificates issued by the state-recognized customs, vehicle consistency certificates, and imported motor vehicle inspection sheets. Formal, to ensure normal settlement in all regions of the country, so that you can buy comfortably and use with confidence. For more model configuration prices, please consult the four-fold guarantee for car purchase.

　　The first guarantee: the original regular commodity car to ensure that the new car is not an accident repair car.

　　The second guarantee: to ensure the quality, the manufacturer has done professional testing for each car before leaving the factory.

　　The third layer of protection: to ensure that all vehicles sold can meet the national emission standards.

　　The fourth guarantee: the procedures on the day of purchase are taken away with the car (close the ticket, commodity inspection, consistency certificate, electronic information QR code)

　　If you want to know more about the current car or buy a car, please consult the dealer.

　　Car purchase hotline: 15122709600 Manager Hao (same as WeChat)

　　Company Name: Tianjin Junqi Automobile Trading Co., Ltd.

　　Main business: Land Rover, Mercedes-Benz, BMW, Audi, Bentley, Toyota and other high-end parallel imported cars.

　　Add WeChat to follow Moments to understand the real car market/quotation information of Tianjin parallel imported cars, and you can contact the experience by yourself.

　　24-Hour national unified car purchase hotline: 15122709600 Manager Hao (same number on WeChat)

　　Company address: Tianjin Port Free Trade Zone Haibin No. 5 Car World Exhibition Hall

　　Merchant level: first-level authorized store [★ ★ ★ ★ ★ five-star honest enterprise]

1905 movie network news　On September 9, directed by the "Last Lesson" heavy exposure unit posters and role posters, the official cast was announced, and Xu Zheng,,,, Weilai,,, Cai Die,,,, Liu Xuanrui,,, co-starring. Xu Zheng led the all-star lineup to gather joy, paradigm humor collided with Shanzheng style, Yang Zi Wang Junkai cooperated again, and Han Haolin starred in Xu Zheng’s movie again. What kind of highlight moments will the surprise-filled "Last Lesson" present?

The film "Me and My Hometown" is directed by the director, Xu Zheng,, &, &, & respectively, and is directed by the director system, Ning Hao as the general director, and as the general planner. It will be presented to the national audience at this year’s National Day.

Xu Zheng leads the All-Star Joy into battle

Yang Zi Wang Junkai became a fellow, Xu Zheng and Han Haolin cooperated again

In the "Winning the Championship" section of the 2019 National Day film, everyone in the Shanghai alley watched the live broadcast of the women’s volleyball team of the 1984 Olympic Games. The sweaty figure holding the antenna in winter and winter is still imprinted in the minds of countless viewers. The smoky street scenes and the highly resonant neighborhood atmosphere are impressive. After a year, Xu Zheng directed the tube again. The "Last Lesson" of "Me and My Hometown" is aimed at the profession of rural teachers, assembling a super lineup in the comedy industry, showing the beautiful hometown scenery while presenting the simple emotions of the little people.

In the poster released, Fan Wei plays Lao Fan holding Chinese textbooks and teaching aids, looking like a rural teacher, but why is he wearing a bright red scarf with white hair? Xu Zheng and Lu Jingshan play a couple, running around for their father, Lao Fan. Zhang Yi, Yu Hewei, and Tao Hong have all turned into village cadres, simple and close to the people; Li Chen’s Jiang Wenhao wears glasses and is full of Wenqing style, which is undoubtedly the intellectual responsibility of the whole village; the village flower Yang Zi floral headband is eye-catching, Wang Junkai wears simple clothes and smiles brightly, Chen Shu’s gentle and intellectual interpretation of the enthusiastic principal, Lei Jiayin wears sunglasses, a small bag is full of energy, and a group of villagers Lexi, Cai Die, Liu Xuanrui, Zhang Jianya, and Zhang Zhihua all appear to jointly create a beautiful Wangxi Village! Han Haolin, who has a bright performance in the "Winning" unit of the movie "My Motherland and Me", restarred in Xu Zheng’s new film this time, but why is his face full of tears? In Wangxi Village with green waters and green mountains, a story full of laughter and touching is about to be staged.

　

All staff polish the character details carefully　

Hundreds of comedians gather and march into the National Day stall

In order to be close to the background of the story and present the most natural state of the characters, all the actors of "The Last Lesson" are dedicated to details and dedication. Fan Wei plays a rural teacher in the 1990s and is also Xu Zheng’s father. He admits that "in order to present the true state of old age, he has to wear makeup for two hours a day. During the shooting, he also realized the difficulty of teachers, and especially admired those rural teachers." The three Northeast actors, Zhang Yi, Yu Hewei and Lei Jiayin, followed the native Shanghai director Xu Zheng to learn dialects in order to approach the Jiangnan accent. Chen Shu, who has visited rural educators, draws characters from real-life experience and warmly interprets the role of the principal. As a native of Beijing, Li Chen noticed the difference in word order and tail tone between the north and south dialects, and asked for the specific words of the tone words before filming, so that she could speak the lines more naturally. Yang Zi’s "Tofu Xishi" Jiang Ziya used the live broadcast to sell tofu, and she watched a lot of live broadcasts before joining the group to learn the common terminology of live streaming host. Wang Junkai, who challenged comedy for the first time, played Jiang Xiaokai, a returning university student in the film, and developed intelligent beekeeping technology to bring benefits to the whole village. In order to show his character skills more skillfully, he revealed that "I have to observe the state of bees every day to learn more about beekeeping." Young actor Han Haolin took the initiative to contact local children to better integrate into the role.

Previously, the film "Me and My Hometown" has been announced. Chen Sicheng directed "A UFO Falling from the Sky", Ning Hao directed "Beijing Good People", Deng Chao & Yu Baimei directed "The Road Back Home", Yan Fei & Peng Damo directed "Magic Pen Ma Liang". The cast of the four units, plus "The Last Lesson" directed by Xu Zheng, has been assembled so far. The fairy comedy lineup, diverse local characteristics, and down-to-earth stories have attracted heated discussions from the audience. Once each unit was exposed, it became the top of the hot search lists on various platforms, attracting much attention and winning praise from netizens as "the most anticipated National Day movie". As a companion to the 2019 National Day box office champion "Me and My Motherland", "Me and My Hometown" took over the National Day stall and then broke through the National Day stall, assembling nine directors, nearly 100 actors and other Chinese top comedians to form the "Chinese Comedy Dream Team". Through five story units, it tells the stories of my hometown that take place in the five regions of China, east, west, north, south, and central. We will strive to create a comedy feast for the whole people and satisfy the pride of my hometown that belongs to the Chinese people!

　

"My Hometown and Me" is jointly presented by the most powerful film companies in China, and will be officially released on October 1. On the National Day and Mid-Autumn Festival, we will celebrate the festive season with audiences across the country!