Korean men are serious about skin care.
[Lin Longyou, special correspondent of Global Times in South Korea] Men’s skin care is traditionally considered to be "feminine", but Korean men don’t think so, because in South Korea, "appearance is power", even if you have strong arms and attractive chocolate abdominal muscles, when girls look up and see your face with acne and pores thick enough to transplant rice seedlings, they will walk away without looking back, so "good skin" is one of the important weapons of male charm, and Korean boys manage it. According to the analysis of market research company, Korean men spend twice as much time on skin care as men in other countries.
Korean men may use more than a dozen skin care products on average a month. The time when men wash their faces with soap has long passed, from facial cleanser to toner and essence to whitening and sun protection, facial mask, hand cream and foot cream, they are all very particular. According to a beauty blogger, there are three basic ways for Korean men to maintain their skin: First, go to a dermatological hospital for care. The climate in Korea is similar to that in Beijing, which is particularly dry, causing skin redness or acne, so people need to go to the dermatology department frequently for skin management. When I first came to Korea, I felt incredible every time I saw a man doing skin care in a dermatological hospital. According to reports, 3/4 of the men interviewed in South Korea said they went to a beauty salon or dermatological hospital once a week. Second, apply cream. There are many "plain face creams" popular in Korea. After applying them, the face looks like painting, and it turns white when used, which is very popular among boys. Third, apply a mask. Korean boys understand the importance of facial moisturizing. So, please don’t be surprised when you see a mask in a Korean man’s bag. The author’s Korean male colleague will apply the mask with his wife at home after work, and the female colleague will share the mask with his younger brother.
A beauty reality show "get it beauty" in South Korea has many male stars introducing how they care for their skin every day. A program was filmed in the home of a man’s group, and it was found that his family had a special cosmetic cabinet. The male star said that watching a cabinet full of cosmetics was as happy as watching a refrigerator full of food.
Song Joong Ki, one of the "beautiful men with skin" recognized by Korean entertainment circles, once published a book "Men’s Facebook", which comprehensively introduced Korean men’s skin care knowledge with pictures and texts, including morning care, sun protection, night care, special care and makeup. Some readers said that although many skin care products recommended in the book are suspected of advertising, maintaining the skin according to the methods taught in the book should be worthy of your face.
Of course, not all Korean men maintain their skin like this, but compared with men in other countries, Korean men pay more attention to maintaining their skin. I know a Korean boy who initially resisted skin care. He said that his skin was very bad in high school, and he often got oily and got acne. Because of his poor skin and poor image, he was bullied at school and couldn’t find a girlfriend, so he made up his mind to care for his skin. For this reason, he did a lot of research, and he found that soaking green tea in face wash water reduced the oil on his face and acne. This is very troublesome, but as long as he is lazy, his skin will get worse. He said that at that time, he finally understood the sentence "Only lazy men have no ugly men".
At the moment when fancy men are popular, Korean men are forced by the situation to care for their skin, and even when they are soldiers, they regard skin care as a major event, unequivocally. A variety show of a TV station in South Korea filmed a male artist going to experience life in the army. He was surprised to find that the soldiers had to spray lotion, apply sunscreen and install skin care products in their equipment before training. The audience laughed and said, "This is to kill the enemy."
Because there is no ban on skin care in the army, if a Korean boy goes to the army, his girlfriend will give him skin care products. Men who have served in the army joked that they will become half a skin care expert after military service. For example, they will discuss which sunscreen products can withstand the heat and which moisturizing products can survive the dry and cold winter. Hyun Bin, a star, once shared his maintenance tips during military service: drink plenty of boiled water, skim milk and take vitamin C. Do a deep exfoliation cleaning once a week, and use an oil control mask after each training.
A cosmetics company in South Korea specially developed a military cleansing product and launched a maintenance suit suitable for military personnel. The skin on a man’s face is thicker than that of a woman, which affects the absorption of nutrients in skin care products, so all male skin care products have a slight scrub effect. A Korean brand has also developed a Korean shochu skin care product, which contains natural ingredients with nourishing effects, such as ginseng, Ophiopogon japonicus, ginger and ganoderma lucidum. It is said that it is easily absorbed by male skin and has the functions of conditioning and repairing.
South Korea is the largest men’s skin care market in the world, and Korean male stars can often be seen recommending skin care products. Skin care should be early, young people pay attention to skin management, and mature men in their 40 s have joined the ranks of skin care. In recent years, products for improving wrinkles and anti-aging have become more and more popular among male users.
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