The trend of JD.COM 3C digital AI hardware is expected to increase by over 100% in 15 trend categories in 2024.

With the first year of the outbreak of AI hardware represented by AI mobile phones and AIPC, AI will become a strong driving force to drive users to change their products in the future, and also open up unlimited possibilities for the innovation and growth of 3C digital industry. On March 13th, JD.COM 3C Digital Partner Conference seized the opportunity of generative AI, and set three major goals: 500 new products achieved "one step ahead" cooperation, sales of 15 major trend categories achieved more than 100% growth, and 5,000 "super explosions" with annual sales exceeding 10 million.

Around the above three annual goals, JD.COM 3C Digital has launched practical solutions in how to promote new products, create trend categories and create super explosions, so as to build a new flywheel for the future growth of the brand.

Grasping the times trend and opportunity of generative AI, JD.COM 3C Digital formally put forward the "Accelerated Plan of AI Renewal" and actively embraced the new wave of AI. AI hardware is the most important trend category created by JD.COM 3C Digital together with the brand this year. JD.COM 3C Digital has launched a special position of AI hardware such as "AI Equipment Pavilion" in the station. In the future, it will rely on the deep construction of supply chain and brand, and based on the insight into the user’s demand trend, it will promote the wide application of personal big models on more terminal devices such as PCs, mobile phones and projectors, accelerate the further popularization of AI hardware, and provide users with more efficient and convenient content creation and intelligent experience, so that generative AI will benefit everyone. At the same time, JD.COM 3C Digital will continue to promote the popularization of other trend categories, including folding screen mobile phones and open headphones, and help 15 trend categories achieve more than 100% sales growth in 2024.

At the level of new products, JD.COM has provided 3C digital brands with the marketing capabilities of full link upgrade, such as new product incubation, water storage and grass planting, pre-heating for sale, new product daily outbreak and daily renewal, which helps new products to accelerate their growth and enhance the certainty of new products being exploded. In 2023 alone, hundreds of brand new products were selected and made a heavy debut in JD.COM. In order to bring users a more extreme new product experience, JD.COM officially announced the "one step ahead" plan for new 3C digital products, to meet the desire of digital enthusiasts to "grab the fresh" experience. Without waiting, the vast number of users can enjoy the exclusive experience of taking new 3C digital products first, enjoying rights first and offering discounts first in JD.COM, thus truly creating the ceiling of the new 3C digital industry purchase experience. JD.COM is accelerating the "one step ahead" cooperation with various brands, and it is expected to provide consumers with 1,000 "one step ahead" 3C digital new products in 2024.

At the same time, in 2024, JD.COM 3C Digital will continue to make efforts to provide trade-in services, and integrate 3 billion yuan plus trade-in subsidies. By upgrading the trade-in scheme of the whole product cycle, making low-price concessions and the ultimate experience, JD.COM 3C Digital will join hands with the brand to launch a "growth war" of trade-in to activate consumption, and incite the sales of new products to exceed 100 billion yuan in the next three years, thus helping the sustainable growth of new products.

In terms of explosives, an effective "PEPSI methodology" has been established to create "super explosives", namely, Price (price), Exposure (exposure), persistence (persistence), Stock (inventory) and Interaction (feedback). Through deep cooperation with brands, Provide competitive prices, long-term high exposure, lasting and effective investment, sufficient inventory, and sensitive user demand feedback, and boost the average sales volume of the overall pallet in each activity cycle by more than 50% month-on-month, and successfully build a number of products including Red Magic, Hewlett-Packard notebooks, Xiaomi headphones and Huawei routers into industry explosions, with the average sales volume of the overall pallet in each activity cycle increasing by more than 50% month-on-month. This year, JD.COM will continue to iterate over 3C digital "super explosive" IP, adding new resources, new rights and interests, new cooperation and new scenarios, and the goal of "super explosive" with annual sales exceeding 10 million yuan in 5,000 years will also be easily grasped.

In 2024, JD.COM 3C Digital will continue to focus on "how to save money quickly", and further upgrade its marketing content and omni-channel service ability around new product launch, trend category and super explosive product creation, so as to achieve the three annual goals as soon as possible and help the brand expand more business growth opportunities.

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