How do 9.9 package merchants do it easily？ Don’t you make money？
CCTV News:Recently, Ms. Zhang, a consumer in Beijing, bought low-priced postage goods in two stores of an e-commerce platform. She can’t help but wonder: How do individual travelers send a courier to 10 yuan or so, and how do businesses guarantee such low-priced goods?
Merchants would rather lose money in marketing and attract consumers.
According to a reporter’s investigation, low-priced package goods are very common in major e-commerce platforms, especially "9.9 yuan package" has become a word that consumers are accustomed to. But questions like Ms. Zhang’s are common among consumers.
Ms. Zhang told reporters that she asked the owners of two stores afterwards. Both shopkeepers said that the low-cost package was to attract consumers and sell at a loss.
Marketing at a loss, don’t businesses make money?
Yao Jianfang, an analyst at the E-commerce Research Center, told reporters that the fundamental reason for the existence of low-priced postal goods is that businesses are profitable. Online shop operation flow is king, and low-cost postage can be used as a good drainage method, which is lower in cost than other means of burning money. Compared with violations such as brushing a bill, it is better to post some money for promotion.
The reporter searched for "garbage bags" on an e-commerce platform. According to the comprehensive ranking, the turnover of garbage bags below 10 yuan and including postage was as high as 200,000 to 300,000. Of course, there are also stores with slightly higher prices and no postage.
Even if it is a low-cost package, not all businesses are making money at a loss.
Yao Jianfang explained that in order to make money by low-cost package, it is necessary to have low-cost purchase channels and control purchase costs.
Long-term cooperation with courier companies to keep the courier cost to a minimum. The sum of the prices of these two parts is controlled below the sales price. If the goods are sold enough and even become explosive, the profit will be considerable.
How does the courier company make money?
A courier practitioner said that for customers with large orders, they adopt a monthly settlement method, and the price is different from the usual zero order. Pricing varies from province to province. The nearest place within 3kg is generally 4 yuan, and the price of some courier companies may be lower. Some express outlets increase their business volume by collecting a lot of money, which can not only make small profits but also expand their right to speak.
Mr. Huang of Beijing bought a pair of scissors for 6 yuan postage online. Afterwards, he found on a wholesale website that the lowest wholesale price of this pair of scissors can be around 2 yuan. The reporter noticed that the commodity link of this pair of scissors shows that its monthly sales volume is 15,000, and the total sales volume has exceeded 100,000. Even if a pair of scissors can’t earn 1 yuan money, the total profit can be counted.
Have you inadvertently walked into the business routine?
In addition to small profits but quick turnover, low-cost postal merchants have other ways to make money. Common operations are:
Selling low-priced postal goods is accompanied by advertisements for other goods in the store, and making money through the sales of other goods;
After attracting attention and brushing traffic through low-cost postage, replace the goods with high-priced goods or raise prices step by step;
Set multiple specifications labels under a link, and consumers will find multiple styles and specifications when they enter the link through low-priced goods, thus improving the exposure rate of high-priced goods;
Even some merchants don’t tell consumers the specific content of low-priced goods in the name of "blessing bags", but consumers find that they are inferior goods after receiving the goods. (This article Source: Workers Daily)
Producer/Editor-in-Chief Tang Yi/Li Zhe
Editor/Lv Xiaopin Qin Jing
(Editor Xie Xianfeng)