After becoming online celebrity.

　　As long as you keep moving forward, the eggs of life will appear inadvertently. This sentence is especially suitable for Liu Yuanjie.

　　Last summer, Liu Yuanjie was questioned by netizens in a live broadcast that his oil-painting background was post-processed. In order to prove himself, he threw a bucket into the river behind him and asked the netizen, "Really?"? As a result, this clip became popular on the Internet and was re-created by many netizens. Liu Yuanjie was thus called "the background is too fake", and the whole network rose by about 10 million.

　　Liu Yuanjie, who suddenly became angry, worked, created a business, studied graphic design and wrote online novels. Born in the rural areas of Guizhou, he had poor family conditions when he was a child, and his parents who worked with him lived in Jiangsu since childhood. Although he is only 25 years old, the experience of "Brother with too fake background" is very rich, and he has suffered so many setbacks that he doesn’t want to say it. His appearance looks much older than his actual age.

　　In the summer of 2020, Liu Yuanjie, who failed to start his business again, came to Xinjiang from Jiangsu to help farmers sell goods live in Korla. By the way, he was distracted and adjusted, but he didn’t expect to become popular overnight. Netizens like Liu Yuanjie’s hard work, frankness, sincerity and open-mindedness. This unexpected red-hot is an egg of life.

　　Life is the best screenwriter, writing a script for everyone. As long as you persist in your efforts and sincerity, you will bury eggs for you. Sweat and tears interweave, nourishing growth. All the twists and turns and setbacks that Liu Yuanjie experienced finally became nutrients and accumulated energy.

　　In Yili, Xinjiang, there is also a online celebrity named "Brother of Xinjiang", who also dug up the eggs of life. The real name of "Brother of Xinjiang" is Xu Jiezhi. Since 2019, short videos have been released on the online platform to promote the landscape of Yili and Damei Xinjiang. Last year, he planned and released a series of video works entitled "Traveling in Ili by Singing", which was well received by netizens.

　　If you want to be "arrogant" online, you must work hard offline. In recent years, Xu Jiezhi has traveled all over his hometown and accumulated a lot of short video materials. He used the way of "music+beautiful scenery" to let colorful Ili ride on the line with songs. Now, the active "Brother of Xinjiang" has gained more and more traffic and attention by reading classic articles, promoting special scenic spots, promoting high-quality products, or introducing travel strategies.

　　The greater the flow, the greater the responsibility; The more you pay attention, the better you will do. Thanks to the efforts of young anchor groups represented by Liu Yuanjie and Xu Jiezhi, Xinjiang, as a rich mine of short video material resources, is realizing the transformation from fun to charm, from face value to output value, and huge positive energy is surging out of large traffic.

　　Today, Liu Yuanjie is a member of the Yuli County Political Consultative Conference, the president of the Yuli County Bee Industry Association and the vice president of the Bayinguoleng Mongolian Autonomous Prefecture Media Association. He is busier than before. Visit farmers, select products, engage in training, and find a shooting location … … "The background is too fake." Just go and do it. When it comes to short videos and live broadcasts, he feels that there is no secret, just three words: work hard. Because he is too busy, Liu Yuanjie often only sleeps for three or four hours at night.

　　Under the blue sky, in the blazing sun, in the boundless grassland and in the snow, with the blessing of the magnificent mountains and rivers in Xinjiang, "Brother Tai Fake" was broadcast live to bring goods and help farmers sell. He was full of energy and vitality in front of the camera, even if he was stung by bees, he didn’t care. Special products such as fragrant pears, honey and medlar, together with the beautiful scenery of Xinjiang behind him, are constantly climbing to new heights of traffic. Liu Yuanjie has set a "small goal" for 2023: bringing 100 million goods.

　　Xu Jiezhi, who is also busy, takes "Ili Tourism Recommender" as his responsibility, and plans to launch a series of videos such as "Traveling to Ili with Food", "Traveling to Ili with Folk Customs" and "Traveling to Ili with Stories", trying to tell the stories of Ili and Xinjiang well, and helping rural revitalization with short videos, so that more people can enter this vast and colorful land.

　　Unique food and beautiful scenery, rich folk customs and customs, hidden secret territory and secret path make Xinjiang bring its own traffic. Short videos and webcasts are excellent "windows" to know, observe and understand Xinjiang. How to show this vast and colorful region through these methods and make good use of this "rich mine" in Xinjiang, different people have different perspectives, but quality, thought and significance are the password to obtain traffic. The experience of "Liu Yuanjie" looking for passwords is the process of growing from a "rookie" to an excellent anchor with feelings, ability and responsibility, and it is also a journey of digging out eggs with patience, hard work and tenacity. (Author: Qiao Wenhui Source: Economic Daily)