Meituan local life behind "high certainty" finds "low price" breakthrough point

  In the past six months, Meituan has rebuilt its offensive and defensive systems, and has also entered a new narrative stage: its core local business has achieved steady development, and at the same time, the synergy effect between various businesses has begun to emerge, driving the first quarter’s performance.

  As more traffic players enter the local life field, Meituan is also constantly breaking through and seeking new breakthrough points. This quarter, Meituan went deep into the industry value chain, focusing more on building long-term competitiveness and improving user experience rather than market share while promoting the development of merchants. Behind this, Meituan is constantly improving supply and iterating products to meet consumers’ demand for product diversity, high quality and high cost performance.

  With the adjustment of the organizational structure, Meituan has been optimized in terms of quality service, operational efficiency, and reshaping price power, which has also allowed Meituan to achieve good results in the first quarter. On June 6, Meituan released its first-quarter financial report, revenue was 73.28 billion, an increase of 25% year-on-year. The core local business contributed 54.63 billion revenue, an increase of 27.4% year-on-year, accounting for 74.5% of total revenue.

  Revenue and profit both grew, implementing the "retail + technology" strategy

  At a time when the competition in the local life track was becoming more intense, Meituan, who participated in the battle, walked more calmly in this quarter. Overall, Meituan achieved solid growth and handed over a financial report of both revenue and profit growth.

  From the surface, Meituan seized the opportunity of consumption recovery in 2024, effectively grasping the rebound of the industry on the basis of the continuous and steady growth of China’s local commercial industry. But a closer look at the reasons behind it shows that the first quarter is a low season, and theoretically the Spring Festival holiday will reduce transactions, but the financial report data shows that Meituan’s stability in the basic market can cope with the cyclical fluctuations caused by seasonal consumer demand and reduce the impact on performance.

  Data show that in the first quarter of 2024, Meituan’s total revenue increased by 25% year-on-year to RMB 73.30 billion. Adjusted net profit increased by 36.4% year-on-year to RMB 7.50 billion. Under the situation of double growth in revenue and profit, both beat market expectations, which also shows that Meituan’s basic market remains solid.

  In terms of user scale and merchant scale, Meituan has accelerated growth for four consecutive quarters. In the first quarter, Meituan’s platform users and merchants both accelerated growth and hit a record high. Driven by this, the annual transaction user transaction frequency (ATU) has also steadily increased to more than 50 times, and high-frequency transactions also mean that users’ stickiness to Meituan has gradually strengthened.

  In the first quarter, Meituan continued to focus on the "Retail + Technology" strategy, investing 5 billion yuan to deeply cultivate the Chinese consumer market and local service fields, and continued to promote the efficiency of the retail industry through technological innovation.

  In fact, the second half of the Internet should be driven not only by user requests, but also by core technologies. In order to build a user-centric moat, Meituan has been continuously exploring in the field of technology since the announcement of the "Retail + Technology" strategy in 2021. Whether it is in hardware, software or AI exploration, it shows Meituan’s determination to improve operational efficiency and optimize user experience.

  "As a beneficiary of the growth of the industry, Meituan will continue to firmly fulfill the mission of’helping everyone eat better and live better ‘, actively lead the digital transformation and upgrading of the retail industry, and believe that in the future, there will be more synergy effects between various businesses, and continue to create greater value for all industry participants."

  Core local business seeks innovation while maintaining stability, and business synergies amplify the effect

  Driven by digitalization, Meituan’s core local business revenue increased by 27% year-on-year to 54.60 billion yuan, a figure that not only broke a historical record, but also demonstrated the strength of Meituan’s core moat.

  In this wave of growth, Meituan’s takeaway business has contributed to it, continuing to maintain high-quality growth. Annual active users have increased to nearly 500 million, and the transaction frequency of medium and high-frequency users has further increased year-on-year. This huge user base has provided more impetus for Meituan, and the number of instant delivery orders on the platform has increased by 28% year-on-year to 5.46 billion in the quarter.

  It is worth noting that the concept of "everything at home" that can be bought in anything has been continuously proven in Meituan’s performance in recent quarters. Under the rapid development, more and more food delivery users have been converted into Meituan flash sale users. In the first quarter, Meituan flash sale had an average daily order volume of 8.40 million, and the number of annual active users and transaction frequency achieved a high year-on-year growth.

  In addition, in the first quarter, offline consumer demand continued to be strong, and Meituan’s wine and hospitality business also achieved solid growth. GTV grew by more than 60% year-on-year, and the number of annual transaction users increased by more than 37% year-on-year. The number of transaction users, merchants, and annual active merchants all hit record highs.

  Behind the solid development of core local business is a series of adjustments made by Meituan at the beginning of this year. For example, one core adjustment is that the in-store and in-home business are no longer distinct and belong to the core local business sector. Wang Puzhong, senior vice-president of Meituan, is responsible for it.

  Similar adjustments have promoted the synergy effect between various businesses. Taking the close bundling of home-to-home and in-store businesses as an example, diverting the huge traffic of home-to-home high frequency and high stickiness to the in-store business can motivate users to use the in-store wine and hotel business more frequently. From mid-May, Meituan membership benefits have been further expanded, expanding from the previous retail to in-store, hotel and travel businesses.

  This means that users can be effectively promoted to achieve more cross-consumption, promoting the conversion of users from one business to another.

  This program is an upgrade and innovation based on the instant delivery membership program that Meituan has accumulated over the past few years. Through the expansion of membership rights, Meituan will also strengthen cooperation with merchants in order to integrate and provide more products and services, including a large number of discounts. It is foreseeable that Meituan will improve future revenue growth and profitability through more synergy effects.

  Mr. Wang said that all core local business departments would work together in this direction in the future to explore new approaches and create synergies. But he also stressed that "it is too early to talk about these". Meituan was still in the process of restructuring its organisation to better support and integrate core local business sectors, he said.

  In the second half of local life, cost-effectiveness is a key word

  According to iResearch data, the size of the local living market is expected to grow to 35.30 trillion yuan in 2025. QuestMobile report shows that the local living comprehensive service industry has a network penetration rate of 38.4% in April 2023. Overall, the local living market is a relatively high-frequency and stable consumption scene, and it is one of the few tracks where there is still a large growth space.

  Looking around, local life has become a battleground for Internet Tech Giants. At a time when the competition in the local life track is heating up, multiple platforms have entered the local life track strongly. It is not difficult to find that in the second half of the Internet, many platforms have begun to use content as the carrier and low prices as the driving force, trying to break through in the track.

  As a technology retail enterprise rooted in the local consumer sector, Meituan also responds to the evolution of consumer demand, actively adjusts business strategies, continuously iterates, improves products, increases marketing and supply, and provides consumers with more cost-effective choices. Layout around low-cost takeaway group buying is the direction Meituan has found after hundreds of battles. From the financial report, this area includes "good meal", "god hot" and "brand satellite store".

  From 2020, Meituan began to pilot the business of Pin Haofan, which involves multiple people buying low-priced takeaway food. Originally positioned as a low-priced takeaway product for the lower-tier market, Pin Haofan has now entered most markets in the country, including first- and second-tier cities. By the first quarter of this year, the peak daily order volume of "Pin Haofan" reached a new high.

  "God Snatch" was hatched by Meituan from the home scene, and penetrated low prices into all Meituan order scenes in the form of coupons in the live stream and at the independent entrance. It strengthens marketing solutions for merchants, and also conducts marketing activities on holidays to further stimulate consumer demand, thereby helping merchants acquire customers more efficiently.

  In addition, Meituan launched a "brand satellite store" for well-known chain restaurant brands. In this model, merchants do not provide dine-in food, but only provide high-quality and cost-effective food delivery services, allowing merchants to operate at a more streamlined cost and provide consumers with lower prices under the premise of ensuring homogeneity. In the first quarter, Meituan brand satellite stores launched a 10,000-store rebate plan to help merchants and further enrich high-quality supply. As of the end of May this year, 45 brands have opened more than 560 brand satellite stores.

  While seizing market opportunities, Meituan also actively innovates marketing methods to meet the diverse needs of consumers. Holiday consumption, family dinners, etc. have become the focus of the following scenarios. Through innovative means such as live broadcast and () joint promotion, Meituan not only meets the needs of local residents, but also covers the needs of tourists and returnees to find local stores and discounts, further deepening consumers’ mentality for Meituan to provide cost-effective supplies.

  At present, "low price" has become the main theme of the Internet. In this context, Meituan’s excellent report card in the first quarter is not accidental, but the inevitable result of "retail + technology" long-term deep cultivation of the local life service market, insisting on user request-oriented, low price-oriented, and continuous integration of scenarios for innovation. In the future, Meituan will explore how to achieve better business synergy effect when expanding its basic market competitive advantage, which will also bring more imagination to Meituan.

Liu Xiaoxia, brand director of Zimi: New domestic products coming out of the Xiaomi ecological chain

  There are many brands called a certain rice in the market, so many that consumers are confused. They all have a common gene: Xiaomi. Professionally speaking, they are all enterprises in the Xiaomi ecological chain.

  Among them, Jiangsu Zimi Electronic Technology Co., Ltd., known as the first brother of the ecological chain, is the first ecological chain company under Xiaomi. It was established in May 2012 and has been in existence for 9 years.

  Before the 2021 Vision Content Ecology Conference, Liu Xiaoxia, brand director of ZiMi, accepted our interview. We started chatting about ZiMi’s name.

  Just by looking at the name, it is difficult for consumers to judge its product attributes from the word "purple rice", and some even compare it to the agricultural product purple rice sold in supermarkets. Why is it called purple rice? Liu Xiaoxia said: "The enterprises in the Xiaomi ecological chain all have the word’rice ‘, which is the brand gene. Because we are in Nanjing, the Purple Mountain in Nanjing has a symbolic meaning and the meaning of purple gas coming from the east, so we chose the word’purple’. The seemingly random choice is actually the original intention of Purple Rice to establish itself in Nanjing. Now Purple Rice is headquartered in Nanjing, and its production lines are all over the Yangtze River Delta, Pearl River Delta and other high-quality manufacturing areas.

  Liu Xiaoxia said that Zimi is a brand that really does a good job in products. Xiaomi’s logic is to "find a first-class team to make first-class products". If the team of Zimi can be selected, it must be a first-class team. At the end of 2013, Zimi launched the first Xiaomi mobile power supply, which quickly became a hit in the industry. Sales have soared and exceeded expectations. Data show that in 2014, the power bank produced by Zimi sold more than 10 million units; by the end of 2018, Xiaomi announced that the global cumulative sales of its mobile power supply exceeded 100 million units. These impressive sales data gave Lei Jun the confidence to say at the Xiaomi conference: "There are only two brands of power banks, one is called Xiaomi and the other is called Other".

  The success of Xiaomi’s power bank has made Zimi stand out in the Xiaomi ecological chain. Zhang Feng, the founder of Zimi, is also a partner of Xiaomi. He once shared the thinking of making a power bank: "When Zhang Xiaolong made WeChat, he didn’t think about making money, he thought about user experience; when Cheng Wei made Didi, he didn’t think about making money, but to solve the pain point of users’ travel difficulties; my concept is that making explosive products does not make money, and super explosive products are even more so."

  ZiMi, which has successfully "started a business", has also begun to find an independent brand development path. ZiMi not only produces Xiaomi power banks, but also has its own brand products, including mobile power supplies, TWS Bluetooth headphones, Bluetooth speakers, portable routers, rainbow batteries and other products. Domestic mainstream e-commerce platforms such as Taobao Tmall, JD.com, and Xiaomi all sell ZiMi brand products. It is worth mentioning that ZiMi also focuses on launching enterprise group buying business.

  Purple Rice Electronics was famous for its mobile power supplies, and almost all of its products were synonymous with "high quality + low price". The netizens jokingly said: "Buy whatever you want, buy it with your eyes closed, no problem at all."

  Purple rice is a representative of domestic products from the Xiaomi ecological chain. Its appearance has completely changed the brand structure of the domestic mobile power market. Big brands have to lower prices, and small brands lose their competitiveness and leave the market sadly. Liu Xiaoxia believes that the real domestic product should be like Xiaomi, which is a good product that all consumers can afford.

  (Author: Wang Weifeng)

Jackie Chan’s "Dragon Horse Spirit" is completed, and he and the horse perform a special "father-son relationship"


1905 movie network news On November 10, the movie starring the screenwriter, director, director, and star was announced. In the released closing picture, Jackie Chan caressed the face of his partner in the play, Red Rabbit, reluctantly, and looked at each other affectionately, which was very touching.


In the movie "Dragon Horse Spirit", Jackie Chan and Red Rabbit are partners who depend on each other for life, and they have developed a deep relationship as a result. On the day of the closing, Jackie Chan’s first reaction was to find "Red Rabbit" who accompanied him throughout the filming period. It can be seen in the short closing video released that Jackie Chan and Red Rabbit got along with each other from the beginning of their unfamiliarity, to the running-in during the shooting, and then to the reluctance during the closing.


Jackie Chan kills the most reluctant partner

The special "father-son relationship" continues outside the play


In the movie "Dragon Horse Spirit", Jackie Chan will partner with the steed to perform a special pair of "father and son". The two will not only have light-hearted and humorous comedy scenes, but also have many touching scenes. The exposure of the finishing special shows Jackie Chan’s love for this special partner. When finishing, Jackie Chan not only thought of Chitu for the first time, but also prepared a finishing gift for Chitu, a sentence "Dear, you finished", full of reluctance and blessings.


Jackie Chan once admitted that he was worried that the cooperation with Ma would be difficult before the start of filming, but the performance of Chi Rabbit often brought surprises. The first contact of Chi Rabbit was still a little rebellious. In order to cultivate feelings, Jackie Chan took good care of Chi Rabbit on the set, combing its hair, wiping its face, feeding it, and even sitting together to rest. What kind of opposite scenes will be played in the movie by the "father and son" who are extremely loving outside the movie? It is full of curiosity.


Jackie Chan starred in his true colors, paying tribute to the dragon and tiger martial artist

The whole crew gave Jackie Chan a special gift


The movie "Dragon Horse Spirit" tells a light-hearted and funny self-rescue story of "three people and one horse". The down-and-out Dragon Tiger martial artist Lao Luo (Jackie Chan, played) lives with Love Horse Red Rabbit. Because Red Rabbit is involved in a debt dispute, he is facing the crisis of "father and son separation". In a hurry, Lao Luo seeks help from his daughter Xiaobao (Liu Haocun, played), who has been in misunderstanding for many years, and his boyfriend Naihua (Guo Qilin, played), and the road of self-rescue of "three people and one horse" begins…


Jackie Chan, who has been in the industry for 60 years, will play the role of Dragon and Tiger Martial Artist in the movie. Such a film with surprises and feelings not only has Jackie Chan’s tribute to the Dragon and Tiger Martial Artist brothers, but also contains the respect of the whole drama team for Jackie Chan.


It is reported that after Jackie Chan completed the filming of the last scene, the whole crew sang Jackie Chan’s classic song "Youth Story" in unison. This special finishing gift also touched Jackie Chan. Jackie Chan said: "Thank you for meeting, we will definitely see you again."


Interview with Diao Yinan: Hu Ge’s performance has been reborn, and "Party" will be released in the second half of the year

(Photo/Liang Xiaoliang) On May 21, French time, director Diao Yinan was interviewed. After "Fireworks in the Day", Diao Yinan’s new film "The Wild Goose Lake" was shortlisted for the main competition of the 72nd Cannes Film Festival. Compared with the previous work, this work is more black and curious, and even adds a lot of magical surreal elements.

On the opening day of the Cannes Film Festival, the famous director Quentin Tarantino also came to join in and shook hands with Diao Yinan, expressing his liking. The film is currently rated 2.7 in the magazine. When it comes to creative inspiration, Diao Yinan said that the story originated from his fantasy related to fugitives, and making it into a movie is to convey a traditional ethic, morality and chivalrous spirit.

Similar to "Fireworks by Day," "The Wild Goose Lake" still cuts from the bottom of the little people, including car theft gangs and swimming girls. Diao Yinan also has his own opinion on why he has been filming the little people. "The little people at the bottom seem to be rejected by morality and law, but in fact they also have very shiny things on their bodies. Often the darker the person, the more they can see the light."

As for the actors, Hu Ge was the lead actor this time, and the female lead was still Gui Lunmei, who had collaborated with "Fireworks in the Day". When it came to the performance of the two actors, Diao Yinan praised them all, "Hu Ge’s performance is remarkable, you have seen this, compared with his previous TV dramas, it has been reborn; Gui Lunmei’s performance this time is more mature and experienced."

Because the main plot is the story of an escaped criminal, 85% of the scenes in the film are night scenes. But Diao Yinan did not let the black night be filled with violence and crime. He extracted some real scenes, and then the things he liked lit up, and the things he didn’t like were destroyed, forming an almost dreamy scene. In the daytime scenes, there are also surreal elements, and the personal preferences of these directors can be found in reality, just to present an absurd sense of contrast.

In less than a week, the major awards of this year’s Cannes Film Festival will be announced. Director Diao Yinan has a smooth and natural view on whether to win the award. For the next film planning, he also said that the film will be released in China in the second half of the year.

"Party" was conceived earlier than "Daylight Fireworks" to convey the traditional moral spirit

Where did the inspiration for The Wild Goose Lake come from?

Diao Yinan: Actually, before "Daylight Fireworks", I came up with it. After I came up with it, I didn’t feel very mature. I was sitting on the sofa listening to a foreign song and fantasizing about being hunted down. I was a fugitive with a bounty. I wanted to run to the beach all the time. A girl I liked in junior high school transferred to this place. When I saw her there, I couldn’t tell her that I was a fugitive. Then she didn’t live well. Finally, I tried to get her to kill me and leave it to her 300,000. At that time, I thought it was a very pretentious story. I probably remembered it and threw it aside.

After filming "Fireworks in the Day", I saw on the news one day that there was an escaped prisoner in the northeast who killed the prison guard and escaped. He hid in the nearby mountains. He was too cold and hungry to run down the mountain and returned to the village. He saw his wanted notice in the small shop and found that he was worth 100,000 yuan. He immediately decided to leave the 100,000 yuan to his aunt, the best person for him. My imagination turned into a news in life. I think it is possible to shoot it less affectionately.

: On the day of the premiere, Quentin also went. Did you communicate with him?

Diao Yinan: I just shook hands, because the scene was quite enthusiastic at the time, and I didn’t bother to communicate. He told another friend of mine that he liked "The Wild Goose Lake" very much.

Many people say that they see a traditional chivalrous spirit in this movie.

Diao Yinan: Yes, such a concept was established at the beginning of the creation, which is a traditional ethics, morality, and a chivalrous spirit.

Why do you want to convey this spirit?

Diao Yinan: Because I think that today’s society is developing very rapidly, and people are gradually forgetting these traditional values. Therefore, I think it is particularly necessary to remind everyone that these things are very important.

The plot focuses on the marginalized, the darker the person, the more light there is

Hu Ge is a member of a car theft gang in the film, and Gui Lunmei is an accompanying swimming girl. Why do you want to cut in from the marginalized crowd to tell a story?

Diao Yinan: Because these little people at the bottom seem to be rejected by morality and law, but in fact they also have very shining things in them. Often the darker people, the more they can see the light. I think these people also have some of the spirits they inspire us. So I think through these characters, through some dramatic weaving, this kind of thing can be more interesting and deeply experienced by the audience.

Have you ever observed in real life groups like Swimming Girl and Car Theft before?

Diao Yinan: Yes, that’s true. Of course, there are many related news, and these things combined with movies are of interest to me.

I heard that the original intention of filming this movie was based on one of your fantasies?

Diao Yinan: In the end, a real news happened, which was a bit similar to the daydream I imagined at the time, and it was very close. Yes, so I think it may be possible to make it into a movie.

Hu Ge shows a rebirth, Guilun magnesium is more mature and experienced

How did you choose Hu Ge, Gui Lunmei, Liao Fan and Wan Qian to star in this movie?

Diao Yinan: The basic principle is to first consider whether their temperament talisman fits the role, and then to choose an actor from some unexpected reverse thinking to consider the use of him. This is a principle for choosing them.

Did you provide the actors with some movies or novels to find their feelings in advance?

Diao Yinan: I think about it, I watched some movies, some movies, including some novels. There are black movies, literary films, Chinese and foreign films, and martial arts films.

Is there any new spark in the cooperation with Guilun Magnesium for the second time?

Diao Yinan: She has become more mature and experienced in acting, and she is also very dedicated and has put a lot of effort into this role.

: I would like to ask, why did you ask Liao Fan to play a police officer again?

Diao Yinan: Because Liao Fan is an old partner, he is actually familiar with cooperation. He understands my requirements and my thoughts in one sentence.

And he also joked yesterday that it felt like the police from "Daylight Fireworks" went to Wuhan to live for a while.

Diao Yinan: Yes.

What do you think of Hu Ge’s performance?

Diao Yinan: Hu Ge’s performance is also very remarkable. You have already seen this. It is a state that has been reborn from his previous TV dramas, and I am also very satisfied with his appearance.

Previously, the actors said at the press conference that they had been in a state of uncertainty on the set and did not know whether they were doing well or not. They felt that the director might have done it on purpose.

Diao Yinan: Yes, maybe that kind of uncertainty is what I want. I don’t want a particularly clear dramatic presentation. It may be better for him to be more ambiguous and vague, but their actions are very clear, and that’s enough.

How do you talk to them at the scene?

Diao Yinan: I don’t talk about drama.

We see a kind of spirit of the ancient warrior in Hu Ge, why do we do this kind of projection on the body?

Diao Yinan: Because the story structure of police and gangster films is usually reminiscent of the action line of martial arts films, so he just shows the time is modern, people are wandering in real life, and then he is a fugitive, and then he will also take us to some corners of the edge of the city, allowing us to see a very different space, a very restrained space, very, for example, you will feel like you are dreaming, entering such a marginal area.

85% of the film is a night scene, with surreal elements based on reality

There are many night scenes in the film, and the colors of the night scenes are very dreamy.

Diao Yinan: Yes, because if he (Zhou Zenong) wants to flee, it will usually be handled at night, because it is unreasonable for him to come out during the day. The night determines the main tone of the movie, and then 80% to 85% of us are night scenes, so those lights and shadows are in small cities in China, or in some suburbs, and we can often see the real scene. We just say that we extract it carefully, and we don’t dare to create it casually. Extract it carefully, and then let the things we like light up, and the things we don’t like disappear, which is enough to form the current dreamy scene.

There is a scene where many people wear fluorescent shoes to dance square, and the visual effect is very magical.

Diao Yinan: There are quite a few young people who dance this kind of dance now, and they are all in some relatively small cities. In big cities and small cities, there will be many people dancing in the square at night. Sometimes these young people are really in groups, and some people will wear flash shoes like this.

: There are many surreal elements in the film, such as entering the circus and the scene in the newspaper. Why was it designed this way?

Diao Yinan: These elements are what I saw when I was a child, for example, or what you will find at any time on the edge of the city today, like those billboards of high-rise buildings. In fact, in many places in China, a particularly modern city landscape suddenly stands up, but when you look closer, it is a fake. It is a propaganda board, but its surroundings are completely different from its environment, so this is very interesting.

Is there any new challenge in making "The Wild Goose Lake" compared to your previous work?

Diao Yinan: In this drama, I wanted my characters to express themselves through action, rather than through too much dialogue or dramatic psychological changes. I tried my best to make them act, because I feel that the sum of a person is the sum of his actions. So only through action can you open up new situations, or only through action can you get out of your predicament.

Future filming is not limited to film noir, and "The Party" will be released in the second half of the year

You seem to have a soft spot for film noir. Can you explain why?

Diao Yinan: The genre of film noir, on the one hand, it will provide you with a very dramatic and good-looking story framework. On the other hand, it has its own understanding of the world. For example, you will realize that behind our seemingly peaceful life, there are also some invisible secrets or some crimes. In fact, the undercurrent of this world is turbulent, and everyone’s heart also hides a dark area that is not known to himself or others. These are the stories, human nature, or the image of his society. It is a very good theme and a very good genre.

: "Daylight Fireworks" is shot in Northeast China, and this time "South Station" is shot in Wuhan. Which other city do you particularly want to shoot?

Diao Yinan: I can’t say this for a while now.

Will you continue to try to make movies with black elements in the future?

Diao Yinan: As long as you are interested in the subject matter, you can try it, and you will not deliberately use a genre to set a story, because we are all telling Chinese stories, first of all because your stories have their soil, they are all from real events or news, or the inspiration of the surrounding life. Therefore, it is first to tell your own story, and then the film noir is the film critics, or the audience. When they come to interpret the film, it is convenient for them to set it up.

Are you planning to go back to your hometown to film a movie?

Diao Yinan: Of course that’s also possible.

When will The Wild Goose Lake be released?

Diao Yinan: It should be the second half of this year.

This article is an exclusive manuscript. It is prohibited to reprint it in any form without authorization, otherwise legal responsibility will be pursued.

Huawei Pura70 raids on sale, can it win back the first place from Apple?

Text | Pacific Technology

After Huawei’s Mate 60 series "pre-sale" at the end of August last year, Huawei has repeated this scene again.

On April 18, Huawei’s Pura70 series of mobile phones suddenly went on sale! Huawei’s Pura70 series comes in four versions: Pura70, Pura70 Pro, Pura70 Pro +, and Pura70 Ultra, priced at 5,499 yuan to 10,999 yuan.

The sudden launch of the Mate 60 series last year not only triggered a heated debate among the people, but its sales popularity remained high for a long time, and the Mate 60 was still out of stock until the end of last year. Perhaps because of the huge attention brought by the "sudden attack", Huawei’s Pura 70 series of mobile phones also followed this strategy that violated industry practices.

Huawei has high hopes for this new phone. A few days before the launch, Huawei announced the upgrade of the P series brand to the Pura series, and the Pura70 is the first phone in the series. If the Mate 60 is a sign of Huawei’s return to the 5G smartphone market, then the Pura70 is a weapon for Huawei to attack the city.

Previously, Huawei’s peak in the high-end mobile phone market (priced at ≥ $600) was in the first half of 2020. At that time, Huawei surpassed Apple’s 41% market share with 44%, becoming the first in China’s high-end market. Now, with the hot sale of the Mate 60 series and the launch of the Pura 70 series, Huawei has regained lost ground in the high-end market. Whether it can overtake Apple and regain its former No. 1 will be a key battle.

According to Huawei’s previously announced data, by the end of 2021, Huawei’s P series had shipped more than 100 million units (excluding Huawei’s P60 series), which is an outstanding achievement as a high-end smartphone. Yu Chengdong, executive director of Huawei, CEO of Consumer BG, and chairperson of Smart Car Solutions BU, said that after the Huawei P series is upgraded to "Huawei Pura", the series of mobile phones will continue to adhere to imaging and aesthetic exploration.

For those brands that are weighed down by negative factors, a name change may be a new option to break free from the pressure of public opinion, but for a brand that is already well-known and almost positive, a name change is definitely a big deal, because it may mean that the previously established brand recognition is reset to zero.

But Huawei has been thinking about changing its name for a long time. According to Tianyancha’s intellectual property information, as early as 2019, Huawei applied for the registration of multiple "Pura" and "HUAWEI Pura" trademarks, which are classified as scientific instruments in the international classification. So far, two trademarks have been successfully registered.

In Spanish, "pura" means "pure", which is similar to "pure" in English. It is worth mentioning that Spanish is also the third most spoken language in the world, after Chinese and English. Therefore, some industry analysts say that this name change is likely to be a signal for Huawei to return to overseas markets. With Huawei’s brand influence in China, it should not be difficult to rebuild the Pura brand, especially when its first product, the Pura70 series, still has good product power.

In addition to the name, the most significant change of Huawei Pura70 is obviously the appearance. Its rear camera module adopts a triangular design, which is particularly different from the many ring and rounded square modules. Pura70 is currently the only mainstream mobile phone with a triangular module design. Although the aesthetic may be difficult to achieve unity, the recognition is full.

In addition to the changes in appearance, the internal Pura70 impact system has also been greatly upgraded, including the top version of Pura70 Ultra equipped with a 1-inch outsole 50 million pixel lens, the other two are 50 million pixel macro telephoto lens, 40 million pixel ultra wide-angle lens.

This is also the first time Huawei has adopted a one-inch outsole. In the past few years, due to appearance constraints, Huawei has lagged behind its peers by one or two generations in terms of lens sensors. Now not only has it finally caught up with competitors, but also means that Huawei has returned to normal in the supply chain.

It is worth mentioning that this main camera also uses a telescopic lens design. Its biggest advantage is that it can use the lens to telescopic to change the focal length like many professional cameras. In other words, the Pura70 Ultra may not need algorithms, and can achieve professional camera-like background blurring with this telescopic lens alone. It has to be said that smartphones are getting closer and closer to the camera.

However, the most popular processor of Huawei’s Pura70 series is the same as the Mate 60 series, and the specific model is not disclosed. Some technology bloggers have revealed that it may be a small upgrade of the Kirin 9000S.

In terms of other configurations, the Huawei Pura70 series is also similar to the Mate 60 series, featuring Kunlun glass, two-way satellite communication, and Consonance communication.

In terms of selling price, the prices of different versions of the four products are as follows:

Huawei Pura70:

12GB + 256GB priced at 5499 yuan

12GB + 512GB priced at 5999 yuan

12GB + 1TB priced at 6999 yuan

Huawei Pura70 Pro:

12GB + 256GB priced at 6499 yuan

12GB + 512GB priced at 6999 yuan

12GB + 1TB priced at 7999 yuan

Huawei Pura70 Pro +:

16GB + 512GB priced at 7999 yuan

16GB + 1TB priced at 8999 yuan

Huawei Pura70 Ultra:

16GB + 512GB priced at 9999 yuan

16GB + 1TB priced at 10999 yuan

Compared with Huawei Mate 60 Pro + and iPhone 15 Pro Max, the configuration and functions of Huawei Pura70 Ultra are remarkable, and the hot sale of Mate 60 series last year also proved Huawei’s appeal in the mobile phone market.

Tianfeng Securities analyst Guo Mingping previously predicted that P70 series (Pura70 series) 2024 shipments are expected to achieve significant growth, year-on-year growth may be as high as 230%, reaching 13 million – 15 million.

If the Pura70 series is selling as well as the Mate 60 series, then the first thing it may face is the production capacity problem. Last year, the Mate 60 series was out of stock for a long time after its launch, and its production capacity was long unable to meet market demand. Now that the Pura70 series arrives, Huawei needs to solve this problem first.

A Huawei store salesperson told PConline that the stock of the Pura 70 series is two to three times that of the Mate 60 series, but it is expected that the supply will still be in short supply.

PConline found that as of press time, all four versions of the Pura 70 series have been sold out.

Before the Pura 70 series arrived, the "Big Brother" Mate 60 had already paved the way for it.

Market research firm Counter Puraoint forecasts that in 2024, the global mid-to-low-end mobile phone market of $150-249 (about 1084-1800 yuan) is expected to grow by 11%, while the high-end smartphone market of $600-799 (about 4337 yuan-5776 yuan) will grow by 17%.

Due to limited chips and independent glory, Huawei has been absent in the low-end market for a long time in the past few years. At present, there are only the Enjoy series and the Nova series, but the sales volume is not high. The Nova 12 with the highest number of comments in Huawei’s official mall is also less than 8,000.

Therefore, the high-end market with higher prices has become Huawei’s main battlefield. At present, Huawei’s high-end product lines are mainly Pura70 series, Mate 60 series, folding screen mobile phone Pocket series, Mate Xs series and Mate X5 series. Among them, the best-selling Mate 60 Pro has more than 150,000 comments in Huawei’s official mall.

According to CounterPuraoint Research, in the fourth quarter of 2023, Huawei’s sales volume in China’s smartphone market increased by 71.1%, and its market share increased from 9.5% in the same period last year to 15.2%. The ranking rose from sixth to third.

According to "Wall Street News", as of March 1, the total sales of Huawei Mate 60 series and Mate X5 have exceeded 10 million units. The BCI report also shows that in the fourth quarter of 2023, Huawei’s sales of smartphones over 10,000 yuan in China accounted for 40%.

Previously, Huawei’s peak in the high-end mobile phone market (priced at ≥ $600) was in the first half of 2020. At that time, Huawei surpassed Apple’s 41% market share with 44%, becoming the first in China’s high-end market. Now, with the Mate 60 series selling well and the Pura 70 series on the market, Huawei is making a big comeback. Whether it can overtake Apple and regain its former No. 1 will be a key battle.

In the folding screen market, Huawei is also making great progress. According to the latest report from research firm DSCC, Huawei’s folding screen mobile phone market is expected to grow by 105% year-on-year in the first quarter of this year, and its market share will surpass Samsung for the first time, ranking first in the folding screen mobile phone market.

For today’s Huawei, the main significance of the high-end market is that, although shipments are not as good as the low-end market, a higher average price can greatly enhance Huawei’s profitability and contribute more profits.

According to Huawei’s financial report, in 2023, Huawei achieved global sales revenue of 704.20 billion yuan, an increase of 9.64% year-on-year, of which the end point business achieved sales revenue of 251.50 billion yuan, an increase of 17.3% year-on-year.

It is worth mentioning that the explosion of the Mate 60 series last year also led to the high sales of Huawei Hongmeng Zhixing’s Wenjie M7, and the IPO time between the two was only half a month apart. Now, Wenjie’s new M7 has sold more than 170,000 units in 9 months, with an average monthly sales volume of nearly 20,000 units. But during the same period, the cumulative sales of the brother model Wenjie M5 were only 13,000 units, less than 1/10 of the former.

With the launch of the Pura 70 series, Huawei also seemed to be interested in replicating the strategy of using mobile phones to drive cars. A few days later, on April 23, the new M5 would be released. If it could make certain adjustments in configuration upgrades and prices like the new M7, it would not be impossible to replicate the success of the former.

Huawei mobile phones are back on track, and the direct impact is that the Hongmeng system has more user support.

The Mate 60 went on sale in August last year, and then in early September, Huawei announced the full launch of Hongmeng’s native applications. At this point, Hongmeng began to truly get rid of the "shell" doubts caused by compatibility with Android and move towards "pure blood" Hongmeng.

At present, Huawei has announced that the "Huawei Developer Conference 2024" will be held in June this year, and the HarmonyOS Galaxy Edition will also start the developer beta plan in June, and the commercial version will be released in the fourth quarter.

Previously, Yu Chengdong had said bluntly, "2024 is a crucial year for the original Hongmeng. We must accelerate the development of various Hongmeng native applications and focus on winning the two most difficult battles of technology base and three-party ecology.

It is reported that as of the end of March this year, more than 4,000 applications have joined Hongmeng Ecosystem, covering various fields such as lifestyle e-commerce, travel, finance, social media, information, productivity tools, audio-visual entertainment, and games.

However, this number is still quite different from Android and iOS. According to the data of the national APP technology testing platform, as of the end of May 2023, the number of active APPs in our country’s domestic market has reached 2.61 million. Huawei Hongmeng mobile phone sales are rising, the number of users continues to expand, and the richness of users’ software ecology is also rising. Some niche software still needs more time to adapt.

"A tree cannot make a forest", and Hongmeng ecology needs more Hongmeng mobile phones to develop and grow. Only with more and more users can Hongmeng ecology form a positive cycle and attract more developers to develop Hongmeng applications. Although the Mate 60 series is a hit and the Pura 70 series is quite competitive, the number of users of high-end mobile phones is not as good as that of the low-end market.

But as mentioned above, Huawei’s low-end brand enjoy series and nova series have performed significantly worse than the other two high-end brands in the market in the past two years. Huawei’s mobile phone shipment target in 2024 is 60 million – 70 million units, which is still nearly 4 times behind the 240 million units at the peak in 2019.

Therefore, while maintaining its high-end market position, Huawei may need to consider launching more competitive mid-range and low-end mobile phones, and continue to expand the installed base and user base of the Hongmeng system.

Overall, if the Mate 60 is the prelude to Huawei’s return to the mobile phone market, then the Pura70 is a sign of the full flowering of the software ecosystem after the normalization of Huawei’s supply chain.

Hu Ge announced that he "does not want to film in the next five years", and the latest response is confusing

At the end of last month, Hu Ge’s frequency of "going crazy" was a bit high, causing many fans to worry about his mental state.

I don’t know if it is due to changes in celestial phenomena or endocrine disorders. First, on August 21, I posted a tweet on Weibo, saying that I would retire from the circle for 5 years to pursue poetry and distance, which caused panic among fans.

Of course, Hu Ge had always had the habit of "going crazy" occasionally, which was understandable. However, just a few days later, Old Hu had another brace. On the night of the 29th, he posted a sloppy selfie on Weibo. This time, the caption was more sincere, calling himself sorry for many people, and also saying that he hoped to "be worthy of this short life".

It had to be said that for a person who had been handsome by him for almost 20 years, it was indeed a little psychological balance, but looking at what he wrote about "try to stay calm" and "short life", it was very worrying. It seemed that this time the matter was not small. Is Hu Ge really going to make some amazing decisions?

But soon, fans and friends refuted the rumors, probably because there was too much pressure to promote the new movie recently, and on the 29th 17 years ago, it was the day Hu Ge was in a car accident. In that car accident, he lost his assistant and friend Zhang Mian, so every day, it is inevitable that his thoughts will surge.

There was probably no problem with such a statement, but after all these years, how could Hu Ge be a star who was controlled by his fans? If he said he wanted to withdraw from the circle, he might actually withdraw. If this happened, I believe there would be countless fans in chaos.

#01

Hero Li Xiaoyao

– What?

As an actor, Hu Ge has always been very good at it. He is a person born for the camera.

When he was in middle school, Hu Ge became a famous local "advertising prince" because of his outstanding appearance.

When he arrived at university, Hu Ge, who was in his freshman year, was called by a friend to interview with a director. At that time, the friend was dubbing a TV series invested by Tangren Film and Television, which won him the opportunity. After meeting Hu Ge, the director soon introduced him to Tangren Film and Television.

In the millennium, Tang Dynasty Film and Television became very popular, and the popular TV series such as "Peerless Double Pride" and "Legend of Heaven and Earth Lotus Lantern" were all written by it. This paved a "shortcut" for Hu Ge to become famous at a young age. Of course, Hu Ge and Tang Dynasty were definitely "mutual achievements".

In 2004, Hu Ge starred in the first TV drama "Dandelion" without a big hit. It wasn’t that Hu Ge couldn’t do it, mainly because in 2004, it happened to be a "big year of idol dramas". At that time, there were big theatrical fires like "Meteor Garden", "Mischief Kiss" and "Midnight Sunshine". Hu Ge was indeed handsome, but surrounded by a lot of fresh meat, it was not difficult to stand out in one go.

Since the idol drama can’t be played, Tangren Film and Television quickly gave Hu Ge another resource. If the fashion doesn’t work, let’s turn to ancient costumes.

But for Hu Ge’s ancient costumes, many people are not optimistic about it. At that time, Hu Ge’s agent took him to a crew to try on the costumes. Hu Ge originally felt that there was little hope, but he did not expect that after arriving at the scene, he tried on a set of ancient costumes.

The boss’s name was Yao Zhuangxian – the father of "Immortal Sword". Many people knew the story behind, and Hu Ge was selected as Li Xiaoyao’s candidate. It was said that when Hu Ge knew that he was going to get the role, he was not excited, but nervous. Afraid of messing up and failing, after all, the people around him had always instilled in him the idea that "you are not suitable for ancient costumes".

However, it turned out that such worries were unnecessary. As soon as "Legend of Immortals and Swords" was broadcast, Hu Ge’s "Brother Xiaoyao" instantly became the youth of a generation.

I still remember chatting about QQ with my puppy love in elementary school, and the other party specially asked me to set my nickname to "Brother Xiaoyao". (Of course, she is "Sister Ling’er") In the group chat in the class, if you don’t know who the hero Li Xiaoyao is, you will definitely call it "Earth Cannon". (We mean bumpkin there)

On the contrary, if you had a stack of Li Xiaoyao’s Immortal Sword stickers, your friends would shine and come over to chat with you. It is said that after the drama came out back then, many people called Hu Ge Li Xiaoyao instead of Hu Ge, and some people didn’t know Hu Ge was called Hu Ge at all, but only Li Xiaoyao.

Later, there was a famous saying called "No Hu Ge, No Immortal Sword".

Hu Ge also instantly became popular all over the country, and the film flew like snowflakes.

He described it as "meeting the right character at the right time." Every time he interviewed, he would feel lucky. Tang people also saw the value of Hu Ge at this moment, and with the successful experience, the next step was to re-enact, so during this time, Hu Ge’s role had two major characteristics –

One is a bit "silly", such as Ning Caichen in "Liaozhai", in the face of Yang Mi’s Nie Xiaoqian’s teasing, just a sentence "You don’t have to do this, I have no idea", always unmoved, clean, and finally moved Nie Xiaoqian enough;

One was quite "Sa". The representative of this kind of character was Yang Liulang in "Young Yang Family General". After a group of fathers and brothers went to the golden beach and died in battle, he resolutely picked up the silver gun of the old Linggong, and the seven sons went to the six sons to return, continuing to write the story of the Yang family general.

Of course, sometimes these two characteristics will be combined. The typical character is Guo Jing in the 08 version of "Archery", who is paired with Ariel Lin. Although he is naive and silly, he can defeat Ouyang Ke to win the hearts of beauties, and finally become a famous generation of heroes.

Many years ago, a Tieba user commented that Hu Ge’s face looked like a handsome young man, but his eyes often revealed an unparalleled tenacity, which was the most suitable for playing some young heroes.

The scenes arranged by the Tang people for Hu Ge were also very similar. At first, they were naive and romantic, and they didn’t understand anything. After some opportunities and adventures, they understood their mission and responsibility, and resolutely took up their responsibilities. All of them were growth stories.

Of course, this kind of character audience looks enjoyable, and it has a good reading experience. Who doesn’t care to watch handsome men fight monsters and upgrade.

However, over time, the characters played by Hu Ge have a tendency to homogenize, and because the role of "Li Xiaoyao" is too deeply rooted in the hearts of the people, no matter who plays it, the audience feels that Hu Ge has the shadow of Li Xiaoyao. When he played "Young General Yang", my sister asked me directly after watching it, how did Li Xiaoyao switch to using a gun.

Such a situation gave Hu Ge a sense of crisis. It happened that at this time, he encountered a serious car accident.

#02

Not by face, by acting

– What?

How tragic was Hu Ge’s car accident? It was said that when it happened, Old Hu was sleeping in the back seat of the car. When he woke up, he was already sitting on the ground, and his mind was blank.

So when the police came to ask him if he could walk by himself, he had to move in the direction of the ambulance while supporting his injured leg. At that time, he thought that if he got close to the ambulance, there would be hope.

Later, when he arrived at the hospital, the doctor gave him more than 100 stitches. During his recovery, Old Hu learned that his assistant and friend Zhang Mian had passed away. Zhang Mian was very tired when he saw Hu Ge, and the last thing he said to Hu Ge was "Change your seat, sit in the back, and have a good sleep."

When Yuan Hong came to see him, he was startled. When he first got injured, he asked the people around him for a mirror, but no one was willing to give it to him. Later, Hu Ge’s luck was good, and his face recovered after surgery, allowing him to go back to work. However, the impact of this car accident was quite serious. Since then, Hu Ge’s ancient costume has always worn bangs to cover the scars on his eyes, which is said to have been written into the contract.

When filming "Condor Shooting", most of the time was spent on patching and polishing his face, looking for the intact left face. Things that were originally smooth suddenly became very troublesome, and then some little girls began to sigh, saying that the brother Xiaoyao was taken away by a car accident and would never come back. This kind of pressure has been slowly accumulating invisibly until the moment of finishing, Hu Ge completely collapsed, everyone was celebrating, and he ran away from the set.

This car accident should be said to have deepened Hu Ge’s desire to "seek change". Under the premise of being moved by his heart, God gave him a special boost. Now he doesn’t want to hone his acting skills or seek a breakthrough, and when will he wait. Later, "Southern Zhou" published a manuscript about Hu Ge, which was called – "I used to rely on face, but now I have to rely on strength". Hu Ge’s career can use this car accident as a watershed.

After finishing the three costume dramas of "Myth", "Xuanyuan Sword" and "Xianjian III", Lao Hu began to "take an unconventional path". He began to take on some period dramas, such as "Shangri-La", "Revolution of 1911" and "The Pretender". Since they all feel that my acting in costume is homogeneous, I will order something else.

The most familiar of these three plays may be "The Pretender". The role of Mingtai played by Lao Hu in it is quite contradictory and torn. Many people have raised their throats when watching this play.

At the same time, he also started to try fashion dramas again, typically "Good Times" and "Hunting Ground", and also made a cameo appearance in "Love Apartment" as a cheap scum. It can be seen that Lao Hu is really trying to broaden the scene and want to give the audience something different. But fashion dramas may really be one of his lifeblood. Every time Hu Ge performs fashion dramas, he always causes a lot of complaints. For example, "Hunting Ground" was scolded a lot in the past, and now Douban has a 5.6 score, barely passing.

If you still play ancient costumes, you have to distinguish it from the past.

When "Langya Ranking" found Hu Ge, he refused. Now he has an instinctive rejection of ancient costumes, but the fans did not give up and tried their best to send the original to Hu Ge. After reading Hu Ge, he realized that Mei Changsu was not like Li Xiaoyao, but more like himself. After going through teenage success, suddenly encountering disaster, he fell to the dust and then returned.

For Hu Ge, this role can only be described in four words – it is natural. It has a sense of brokenness, bears the hatred of the family and the country, hides itself, gives up everything, is patient and tenacious. After playing this role, Lao Hu won four awards in a row: National Drama Festival, Huading, Magnolia and Golden Eagle.

Everything seemed good, but was Hu Ge’s transformation complete?

#03

Hu Ge is very "difficult"

– What?

The answer to this question is debatable.

Although after 2006, Lao Hu has contributed many outstanding characters, here I borrow a comment from a certain movie number, that is – "Hu Ge’s character recognition is actually not clear in recent years." The contrast between these characters he created is always a little bit worse.

What is the "sense of contrast" of a character, take a very typical example – Zhang Yi.

You can compare An Xin in "Hurricane" with Lu Wenzhao in "Embroidery Spring Knife 2". The same character played by Zhang Yi gives people a very different impression. An Xin is tough and sincere and a little weak, while Lu Wenzhao is sinister and cunning and very smooth, but these two characters are played by the same person, and the two temperaments presented have the contrast of ice and fire.

This huge sense of contrast, this distinct character recognition, is actually what Hu Ge has been pursuing. (This can’t be achieved by changing fashion styles)

However, until now, Hu Ge still lacked this.

Over the years, no matter what role Hu Ge played, it was impossible for everyone to "forget Hu Ge and only immerse themselves in the role." The reason for this phenomenon is not only the stereotype of Li Xiaoyao and some of Hu Ge’s early works, but also Hu Ge himself.

On the one hand, Hu Ge’s handsome face is so right that it affects his character shaping; on the other hand, it is Hu Ge’s character. When many people think of Hu Ge, the first thing they think of is humility, elegance, not at all flamboyant, and a very nice person. His 2016 acceptance speech is still called "textbook speech" –

"I didn’t get this award because of how good my acting was. I think it was because I was lucky. I probably knew earlier than more people what an actor should be like."

The formation of this personality is inseparable from Hu Ge’s tutoring. As a child, Hu Ge’s mother was very strict with his requirements. Lao Hu described his childhood as "I will always live under my mother’s gaze."

Hu Ge’s mother was originally a teacher, but when she retired at home due to illness, she focused all her attention on educating Hu Ge. Hu Ge had long planned for his life: to become a doctor or a lawyer, detailed in every step. And the first thing to do is to do well in school. Once, he was beaten up because he didn’t get an 80 score.

This kind of harsh growing environment made Hu Ge accustomed to obedience from an early age. Including the actors he became an adult, it was also the result of obedience.

At that time, Hu Ge’s parents felt that he was too introverted, so they signed him up for the "Little Radiant Star Art Troupe" for more exercise. Hu Ge obediently took the exam, and after the results came out, he stood out from the 30,000 and became a child star. One after another, he was asked to participate in advertising, hosting programs, participating in readings, choruses and plays. But in fact, in the memory of the teachers of the troupe, he has been in the back row.

This kind of growth experience made Hu Ge know how to smooth his own edges and corners, accustomed to suppressing those inappropriate personalities, so he became gentle and humble, which is an advantage in dealing with people, but not in artistic performance. It led to many of Hu Ge’s characters giving people the feeling of "more than elegant, but not enough energy."

Take his performance of "County Party Committee Courtyard" in 2022 as an example. During the visit, Mei Xiaoge, the county party secretary played by Hu Ge, drank a bowl of mutton soup and learned that there were arbitrary charges by the urban management, and then named and criticized the relevant departments at the conference. When hearing the boss say that there are arbitrary charges in the local area, Hu Ge’s expression is like this –

Hands on the waist, thoughtful, with a little doubt in his eyes. After that, at the meeting, he opened fire and trained the relevant responsible parties one by one.

You can’t say there is a problem with such a performance, but there is no harm without comparison. In "In the Name of the People", there happens to be a similar scene, that is, Li Dakang, played by Wu Gang, learned from his sister Xingzhi that the window of the Guangming District Petition Office was too short, which caused the people to stand or sit, and suffered a great crime. When he heard this, Wu Gang’s expression was like this –

He stopped eating, and his eyes were full of doubts and guilt. After being stunned for a long time, he said, "If this is true, see how I deal with them." Li Dakang’s sense of responsibility and personality were all outlined in one action.

This is the character’s "strength". Once you lack strength, it will be difficult to highlight the character’s recognition and personality. It is like blowing up a balloon. You have to inflate the balloon to know what it looks like and how high it can fly.

Many of Hu Ge’s characters had this problem, but many of them had exciting settings. For example, Mingtai and Mei Changsu, these characters had personal entanglements, family feelings, and some personality contradictions. You didn’t have to "blow" them to the full, and they were just as outstanding.

Like the play "County Party Committee Courtyard", the feeling that Hu Ge, Mei Xiaoge, gives people can only be said to be just passable.

This was probably the dilemma that Hu Ge was currently facing. For a person like him who had a strong sense of morality and didn’t like to disappoint, his failure to break through this level might be one of the reasons why he felt "sorry for many people".

At the same time, a group of actors from the same period as him also entered a new realm of acting. Take Wang Kai as an example. When they worked together on "Langya Ranking", Wang Kai was shocked by Hu Ge. Old Hu was surprised and said that Wang Kai was still playing a sissy in "Ugly Girl Invincible" a few years ago.

In short, judging from Old Hu’s crazy behavior of making ugly photos, and the fact that he had been a volunteer all these years and was clamoring to quit the entertainment industry, what was actually hidden behind it was that Old Hu wanted to be different from the past. This was his practice.

However, it is obviously not easy to give people a refreshing feeling. Take Wang Chuanjun, who recently starred in "All-in-One".

When he realized that he couldn’t stay stuck in the role of "Miracle of Sekiya", he decided to stay away from "Love Apartment", refused to participate in the big movie and the fifth season, broke with the crew, and didn’t care about the expectations of fans. At the same time, he was unemployed for nearly a year, had no filming, and had no income. At that time, his mother was suffering from cancer, and the hospitalization and treatment expenses were very expensive. He had to pay the mortgage.

Daring to break with the past and being able to endure it is not enough. If you want to make a successful transformation, you have to be lucky enough. At that time, Wang Chuanjun, who came back to film, happened to participate in the film directed by Wen Muye – "I am not the God of Medicine", in which he played the patient Lu Benefit.

Wang Chuanjun seized the opportunity and performed quite brilliantly. With the blessing of such a film, Wang Chuanjun came out again and bid farewell to "Guan Gu Magical" completely.

The weather, the location, the people, and their own efforts and pursuits are all indispensable.

Is this difficult? Very difficult.

Hu Ge’s transformation would be no less difficult than Wang Chuanjun’s, so his breakdown, madness, and anxiety were understandable to a certain extent. He needed to vent and adjust. If such a "madness" could help Old Hu open the two veins of Ren Du and break through the "ninth form of the Tathagata Divine Palm", then I just want to say –

Old Hu, as crazy as you are, it’s alright.

After the madness is over, it is good to be able to produce good works.

Original title: "Hu Ge announces that he doesn’t want to film in the next five years," and the latest response is confusing. "

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Highly rated! 18 domestic games stand out! You must have heard TA’s name…

On February 21, the award ceremony of the 2nd China Game Innovation Competition was held in Jing’an, Shanghai. 18 domestic original games stood out from 209 entries and became the brightest stars of the innovation competition. Among them, "Party of the Gods" selected by Lilith Network and "Windy Country" selected by Pikepi Studio won the Best Innovative Game Award.

Zhang Yijun, the first vice chairperson of the China Phonetic Numbers Association, Wang Yayuan, the deputy director of the Propaganda Department of the Shanghai Municipal Party Committee, Ao Ran, the executive vice chairperson of the China Phonetic Numbers Association, Wang Hua, the deputy secretary and district head of the Jing’an District Committee, Fu Jun, the standing committee member and executive deputy district head of the Jing’an District, and Long Wanli, the deputy district head of the Jing’an District, attended the event.

This year’s competition is guided by the China Audiovisual and Digital Publishing Association, sponsored by the China Game Industry Research Institute, supported by the Shanghai Municipal Bureau of Press and Publication and the People’s Government of Jing’an District, and organized by Yiwan (Shanghai) Network Technology Co., Ltd. The competition has been launched since February 2022. A total of 209 works have been solicited, and all leading companies have selected them. There are also outstanding creative works by small and medium-sized enterprises and outstanding student works from Tsinghua University, Communication University of China, Beijing Normal University and other universities, fully demonstrating the vitality of industry innovation.

Swipe left and right to see more winning entries

Party of the Gods, which won the Best Game Innovation Award, is a fantasy role-playing mobile game set in urban mythology.

The art style of the game is based on international trends and global aesthetics, using 3D-style modern art design, combining mythological elements and regional characteristics of different civilizations to design many large and small modern cities, creating an overhead near-future urban world, redefining the mythical image of young people with "trendy and cool" pop culture, and taking players on a new fantasy journey.

The other winner of the Best Innovative Game Award is "Wineland", an action RPG game with two-character operation at its core, and a Zelda Like adventure puzzle game.

Game themes and art inspiration are mostly derived from games and animations from the 1990s. Game characters are hand-drawn frame-by-frame animations, and 3D lighting systems are added to pixel scenes, allowing objects to produce differentiated visual presentations under different lighting conditions. Rich light changes, shadow expressions, and pixel styles are perfectly integrated, showcasing the game’s uniqueness beyond the classics.

One player’s comment was typical: "Wineland is a love letter to pixel games, taking us back to the animated fantasy world of the 1990s."

China Game Innovation Competition

Always support and encourage game creations

Inheriting excellent traditional culture,

Guide game developers to create more

Spread Chinese values.

Embody the spirit of Chinese culture,

Reflecting the Chinese aesthetic pursuit of the game boutique.

"Ancient Mirror", which won the Best Innovative Chinese Culture Award, is a national style immersive reasoning mobile game.

The game is inspired by the legendary "Ancient Mirror" of the Tang Dynasty, and is based on the classical literature "Three Words and Two Beats". It is set in Hangzhou and Nanjing in the middle and late Ming Dynasty and tells the story of a series of cases caused by a golden bird. As the plot continues to deepen, players can work with the ancient mirror to uncover the truth of layers of mysteries.

The game makes extensive use of traditional comic strips, presenting ink and wash meticulous paintings, which not only retains the characteristics of Chinese style but also integrates the characteristics of opera and modern aesthetics, but also pays tribute to the older generation of animation masters. The music sound effects use traditional folk music as the main instrument, incorporating oriental elements into the game to enhance the player’s immersion.

"I am an astronaut", which won the Best Innovative Social Value Function Award, is an aerospace-themed mobile game jointly produced by Xinhuanet and Polk City, which integrates various forms such as public welfare games, App games, popular science exhibitions and peripheral merchandise.

Players of all ages can learn interesting popular science knowledge and feel the spirit of spaceflight through popular science content and diverse forms in the game. The game helps players understand the relevant knowledge of China’s space and space station, experience the talent training and space experience of astronauts, and thus understand the great achievements of China’s space industry.

At the awards ceremony,

The 3rd China Game Innovation Competition

Announced the official launch.

The third edition of the competition will feature the "Best Innovation and Technology Award" to encourage innovative achievements in the field of science and technology, the application and implementation of cutting-edge technologies in games, and outstanding game works that have achieved remarkable results in promoting technological innovation and contributed to the technological progress of the industry.

The collection of the third competition will last from now until April 21 this year. Enterprises and individuals can log in to the official website of the competition (cgia.taptap.cn) to declare.

The reporter also learned from the Jing’an District Culture and Tourism Bureau that in recent years, the development of the e-sports industry in Jing’an District has achieved remarkable results.

In order to jointly explore the coordinated development of the e-sports industry, better realize the effective integration of high-quality resources in the e-sports industry, and further enhance the research level and service capabilities of the e-sports industry, the China Audiovisual and Digital Publishing Association and Jing’an District jointly signed the "Strategic Cooperation Agreement of the China E-sports Industry Research Institute" at the 2022 China E-sports Industry Annual Conference recently, and will jointly establish the China E-sports Industry Research Institute to carry out extensive cooperation in e-sports industry research, data application, standard promotion, and brand activity implementation.

The 2nd China Game Innovation Competition

The complete list of winners

Come and watch it with Jingbao.

Best Innovative Game Award

"The Wind Comes" (Pikepi Studios)

"Party of the Gods" (Shanghai Lilisi Technology Co., Ltd.)

Best Innovative Art Award

"Shadow Torch City" (Shanghai Ti Nuclear Network Technology Co., Ltd.)

"The Wind Comes" (Pikepi Studios)

Best Innovative Design Award

"Sword Transformation" (Tencent NExT Studios "Game +" project team)

"Retrograde Arena" (Xiamen Digital Magic Technology Co., Ltd.)

Best Innovative Music Sound Effect Award

"Qu Zhongjian" (Tencent Tianmei "Qu Zhongjian" production team)

"Party of the Gods" (Shanghai Lilisi Technology Co., Ltd.)

Best Innovative Social Value Function Award

"Carbon Island" (Tencent Interactive Entertainment Social Value Exploration Center)

"I Am an Astronaut" (Poker City Network Technology Co., Ltd.)

Best Innovative Chinese Culture Award

"Ancient Mirror" (Shanghai Fat Pudding Network Technology Co., Ltd.)

"The Last Knife" (Tencent Photonics SEED Team)

Best Innovation Going to Sea Award

Naraka: Bladepoint (24 Entertainment)

Yuan Shen (Shanghai miHoYo network technology joint stock company)

Best Innovative School Work Award

"Jelly Express" (Zhejiang University, Fork Game Studio)

"Messy Up" (Meow Meow Woof Brigade)

Best Innovative Console Game Award (Unusual Award)

"Shadow Torch City" (Shanghai Ti Nuclear Network Technology Co., Ltd.)

"The Wind Comes" (Pikepi Studios)

Best Innovative Individual Award

Chen Wen (Co-founder and chief operating officer of Coconut Island Games)

Li Zhenyu (producer and general art director of miHoYo’s "Absolute Zero" project)

Dan Xu (Vice President of Perfect World Games)

Zhong Qixiang (co-founder of Eagle Horn Network and producer of Ark of Tomorrow)

Best Innovation Team Award

24 Entertainment

Magic Tower Studios

Fun Plus Interactive Entertainment – Longchao Pavilion Team

Shanghai Taihe Network Technology Co., Ltd.

Reporter: Xing Beilin

Photo: Provided by the event organizers

Editor: Lu Jinglan

Editor: Faye Wong

Please indicate the official WeChat from Shanghai Jing’an for reprinting.

Google launches free mobile GPS navigation, only for Android 2.0

  According to foreign media reports, Google launched a free mobile navigation system on Wednesday. The move is seen as a potential challenge to GPS navigation device manufacturers alone.

  Verizon Wireless and Motorola, the US mobile phone maker, have also announced that they will start selling a smartphone, the Droid, in the US next week. The phone will be the first to use Google’s map navigation system.

  The $200 Droid runs Android 2.0, Google’s next-generation mobile operating system, and is billed as a challenger to Apple’s iPhone and RIM’s BlackBerry.

  Google’s map navigation system, which only works on smartphones running Android 2.0, includes many of the features of traditional GPS devices, such as 3D maps and turn-by-turn voice navigation.

  Google’s internet-connected system allows navigation using English-language voice search and provides live traffic updates, including satellite imagery and street views from Google Maps, which also allows users to search for gas stations and restaurants along the way.

  Industry analysts say the free Google Navigation feature could pose a threat to personal navigation devices made for drivers by companies such as Garmin in the United States and TomTom in the Netherlands.

  Garmin shares fell 16.23 percent in New York, trading at $31.65, while TomTom shares fell 20 percent in Amsterdam.

Gasoline cars work hard, there’s really nothing wrong with electric fathers

Image: A Tesla Model S with a Chevrolet V8 engine insideEVs

"You’re riding a Mazda, no wonder you’re stuck in traffic."

In 1997, Leung Ka Fai smiled scornfully at the black boss who was 11 minutes late for the meeting in "Black Gold". In the carefree era of simple gasoline, car brands have clear hierarchies and clear seating arrangements. "We are all Mercedes-Benz and Rolls-Royce," and "you are in a Mazda, you are not qualified to hold this meeting at all."

No one would have imagined that 20 years later, when Mercedes-Benz and Rolls-Royce had followed suit with electric vehicles, the last holdout of internal combustion engine cars turned out to be that cheap, friendly, and naturally anti-bone Japanese company.

The "Mazda traffic jam" meme that was spawned in a few words back then became a classic self-deprecation that fans would enjoy in the future, and also engraved the lingering image brand of this Japanese brand. Call it niche, it is not rare to be reclusive; call it a big name, and it has indeed deviated from the mainstream for a long time. When people talk about Mazda, the impression in their minds is mostly like this.

In the 2010s, the whole world was engaged in small-displacement and turbocharging, and only Mazda insisted on tapping the potential of natural intake engines to the end; in the 2020s, when the world was engaged in electrification and hybrid power, Mazda was making a difficult-to-understand "thin compression ignition" engine. Also under the earthy and strange name "Chuangchi Blue Sky" – who doesn’t know that electric is environmentally friendly and electricity can use blue sky. Today, how can you save fuel when you make a gasoline car? Are you not afraid that everyone will not even have the interest to watch 5 minutes of popular science?

Only those friends who learn internal combustion engines will excitedly pat their resumes and tell you that the blue sky that Mazda has created is the ultimate fantasy that human gasoline civilization has never realized in a hundred years.

Don’t shake your head and say "I don’t understand, I don’t understand" when you hear the word "engine". In fact, most of the so-called "black technology" technologies,If you can’t explain it to ordinary people in plain language, it’s usually not your problem, it’s my problem.

Fantasy Prequel: Ultimate Compression

Whether you pay attention to automotive products or not, it’s hard to avoid the word "turbo".

About a decade ago, small-displacement turbocharged engines became rapidly popular and became the first choice for major automotive brands.It is said that electrification is the "big trend" today, so the "big trend" ten years ago was the small-displacement turbine.Ten years later, looking at today’s civilian car market, it’s hard to buy a naturally aspirated model without a turbo.

Mazda, almost the last remaining retrograde, is used by the whole series Skyactiv-G series natural intake engine(Mazda has a Skyactiv-G 2.5T turbocharged engine in the US market as a special case, which will not be discussed in this article due to space limitations.)

Insert a vernacular explanation of turbocharging:

The so-called turbocharging is to install a turbine in the exhaust path of the engine. The exhaust energy discharged by the engine drives the turbine to rotate, and the turbine is coaxially connected to an intake impeller. The rotation of the impeller will generate pressure to force the outside fresh air into the cylinder(So a supercharged engine is also called "forced intake", which corresponds to non-supercharged natural intake)

The power output of an internal combustion engine depends on the amount of air involved in combustion(Increasing fuel injection is not difficult.)Turbocharging provides more abundant intake without changing the physical displacement, so turbocharging can often significantly enhance power.

With turbocharging, the engine displacement required by the vehicle can be reduced. For example, the original need for 2.0L naturally aspirated is now 1.4L + turbocharged(1.4T)That’s enough. And a moderately small displacement will make the efficient operation range of the engine closer to the daily car working conditions(Please note that adding turbines does not improve engine efficiency.)The daily energy consumption and emissions naturally decreased. On the other hand, because of the turbine as a guarantee of air intake, the turbocharged engine can often output peak torque at low speed, which is known as "low torsion strength", which is beneficial for urban driving.

However, there is no free lunch in the world, and no technology will have all the advantages. Small-displacement turbo engines are all kinds of good, and they must have their disadvantages. The most obvious of them is calledTurbo lag.

The throttle (dotted line) is stepped down, but the power (solid line) will not come until a few tenths of a second

The turbocharger is driven by exhaust energy. When the engine is running at low load, the exhaust energy is insufficient, and the turbocharging effect is not obvious or effective. However, when the accelerator is suddenly stepped on to try to accelerate, the engine load increases, the exhaust energy increases, the drive turbine accelerates, and the intake air volume increases. This is a process that requires a certain amount of time.

First, the engine has to "work hard" to generate more exhaust to drive the turbine, and then the rotating turbine rotates with the intake impeller, and the impeller can "pump" the engine. Therefore, it is difficult for a turbocharged engine to have the kind of linear dynamic response of "stepping on and on" compared with a naturally aspirated engine.

The time interval between pressing the accelerator and the time the turbocharger builds up pressure and power is calledTurbo Hysteresis(Turbo lags)This was an objective phenomenon that could only be weakened and could not be completely eliminated. Of course, with the development of turbocharged engines today, there were many technical means to reduce the lag. Nowadays, excellent turbochargers could weaken the turbo lag to the point that it was hard to detect in daily life.

And Mazda said, "No, I couldn’t stand a little delay," and that led to Skyactiv-G.

In 2010 – just as the wind and rain of the small-displacement turbine era was approaching, Mazda proposed the Skyactiv to create a blue sky plan, the core of which was to develop the high-efficiency naturally aspirated engine Skyactiv-G. The ready-made road of adding turbines and reducing emissions, Mazda did not go, but rather went to the ceiling of the existing naturally aspirated technology.(Mazda’s first-generation Skyactiv engine also includes the diesel engine Skyactiv-D. Since diesel vehicles have little to do with China, this article only targets the gasoline engine Skyactiv-G.)

The first metric of Skyactiv-G is thermal efficiency. Yes, it is the "20% to 30%" that the internal combustion engine is often ridiculed. The small-displacement turbine trend is precisely to cope with environmental regulations, so Mazda has to use natural intake engines to do the small-displacement turbine thing, and the first thing is to reduce energy consumption and emissions.

The answer sheet Mazda handed in in 2012, the Skyactiv-G engine, has 37% maximum thermal efficiency and 60kW/L power(US EPA data, Skyactiv-G 2.0L, 2014)Without today’s popular 48V motors, without any hybrids, and without sacrificing drivability and power, the Skyactiv-G achieved a maximum thermal efficiency of 37% solely by optimizing the gasoline combustion process. As one of the earliest modern high-efficiency engines, many of the indicators of the Skyactiv-G were not surpassed by major manufacturers such as Toyota until a few years later.

(In addition to the highest thermal efficiency, pay attention to the high-efficiency range indicated in green, the lower two graphs obviously have a wider area)

Now you can buy the most thermally efficient gasoline engine, which is 40% of the Dynamic Force series engine under the Toyota TNGA architecture, and the version for the gasoline-electric hybrid system can reach 41%, while the liter power also reaches 60kW/L(Efficiency does not come at the expense of motivation.)Although the thermal efficiency is already higher than that of the Mazda Skyactiv-G, it should be known that Mazda is five years earlier after all.

Today, while Skyactiv-G is still advanced, many technologies are not new.

The most direct way to improve combustion efficiency is to increase the compression ratio of the engine. Roughly understood, the compression ratio is the ratio of the minimum volume of the engine piston when it moves to the top dead center and the maximum volume when it moves to the bottom to the point. Usually, the compression ratio of gasoline engines is around 10:1, and it is rare to exceed 11:1. Engines that focus on power performance will use a smaller compression ratio; engines that emphasize low energy consumption and high efficiency will use a larger compression ratio.

[Compression ratio = (A + B)/A]

The difficulty of improving the compression ratio is to faceknockKnock means that the fuel in the cylinder is ignited in advance under high temperature and high pressure during the process of upward compression of the engine piston. Sudden accidental deflagration of fuel that does not follow the law of piston movement will seriously damage the internal structure of the engine until it is scrapped, which is a very dangerous phenomenon.

One of the means of suppressing knock is to reduce the residual last combustion exhaust gas in the cylinder. To suppress knock and improve the compression ratio, Skyactiv-G uses a unique 4-2-1 exhaust manifold. That is, the four exhaust manifolds of the four cylinders are first merged into two and then combined into one. The exhaust path is longer, the ignition is farther apart from the adjacent cylinders, and the exhaust pulses of the adjacent ignition cylinders will not interfere with each other, so that the exhaust valve can be opened for a longer time, and the exhaust gas and residue can be drained as much as possible.

The special exhaust manifold, together with other measures, allows Skyactiv-G to achieve an amazing 14:1 compression ratio(Domestic oil problems reduced to 13.1:1).This was the highest compression ratio of any production gasoline engine until it was broken by Mazda’s next-generation engine, the Skyactiv-X. Five years later, the 40% thermal efficiency of Toyota’s Dynamic Force engine had a compression ratio of "no more" than 13:1.

In order to meet increasingly stringent environmental regulations, the small-displacement turbine is to bring the engine’s efficiency zone closer to the daily use conditions. Mazda, on the other hand, chose hard and rigid: I just want to make the hard index of thermal efficiency. With the first generation of Skyactiv series engines, Mazda has not only survived but also established a place in the eyes of others in the ever-tightening and more favorable emissions regulations of small-displacement turbines. In spite of the trend of getting smaller and smaller in the land.

Fortunately, the high-compression-ratio self-priming Skyactiv-G is just the beginning.

Ideal Burning: Magic Reality

No company that stands still can survive, especially for those who are on the wrong side of the road.

The first generation of Skyactiv-G went into production in 2012. What has Mazda been doing over the years? Busy developing the second generation Skyactiv –Skyactiv-X is the highlight of this article.If according to plan, the Skyactiv-X engine, which has just been put into production overseas, should be launched in China within 2020.

The first generation Skyactiv was actually divided into gasoline engine Skyactiv-G and diesel engine Skyactiv-D, while the second generation Skyactiv gave up diesel engines and focused on gasoline engines. The suffix "X" seemed to represent the intersection of gasoline and diesel technologies: the core of Skyactiv-X can be attributed to"Burn gasoline in the way of a diesel engine"

We know that due to the different characteristics of gasoline and diesel,steamThe oil engine uses spark plug ignition, that is, ignition type; the diesel engine does not need ignition compression and ignition, that is, compression ignition type.For a hundred years, gasoline has been ignited and diesel has been pressed to ignite, as if one plus one equals two.

(Ignition and compression)

Old drivers all know that diesel cars save fuel, and the compression ignition of diesel engines has more advantages in terms of thermal efficiency. The principle is actually very easy to understand: spark plug ignition, the flame should spread from the center spark plug to all directions, and gradually ignite all the fuel mixture in the entire cylinder. The process of combustion propagation takes a while.

But in the process of burning and doing work, the engine will not stop waiting for you to burn, and the piston is always moving up and down at high speed. When the combustion is not completely over, the piston has already started to move down, which means that there is a part of the burned energy behind that does not really act on the piston to go down, which is equivalent to this part of the energy being wasted. It’s like when we pedal a bicycle, our feet accidentally step on the air, and your legs obviously do work, but they are not really used for the bicycle to move forward, which is equivalent to this part of the energy being wasted.

(Compression and ignition work is more concentrated in the time dimension, and the efficiency of work is higher)

In contrast, diesel engines use compression ignition. The fuel mixture is evenly distributed in the cylinder, so when the piston goes up to meet the required conditions for compression ignition, combustion will occur at multiple points and simultaneously throughout the cylinder. The combustion energy is released in an instant, the work time is shorter, and the peak value is higher. And the combustion of fuel throughout the cylinder is more uniform. There will be more of the fuel energy(Compared to ignited)When used to push the piston to do work, the thermal efficiency will naturally be higher.

Mazda Skyactiv-X, the world’s first and only compression-ignition gasoline engine.

("Gasoline cars, diesel cannot be added")

How did Mazda achieve this magical reality by turning a gasoline engine into a "diesel engine"? The core technology of Skyactiv-X is called SPCCI spark plug controlled compression ignitionSpark Controlled Compression Ignition

If you are too lazy to look down, make a simple and rough point:

(SPCCI: Thin Compression – Spark Plug Recompression – Compression and Ignition Achieved)

Thin Temptation

In the cutting-edge research field of internal combustion engines, there is an ideal combustion state calledlean burn

Thin combustion, how is it considered thin? According to the oxygen content in the air and the combustion chemistry formula, people calculate the air/fuel mixture ratio required for full combustion(Air-fuel ratio), should be 14.7:1Therefore, in theory, only when the air-fuel ratio is greater than or equal to 14.7 can the fuel be completely burned out, and the chemical energy in it can be fully releasedWhen the air-fuel ratio is greater than or equal to 14.7, it can be considered a lean mixture, so lean combustion is an ideal combustion.

However, gasoline cars have been developed for a hundred years, and they have almost never achieved the ideal air-fuel ratio. You have seen so many cars running on the road, none of them can achieve the air-fuel ratio of 14.7, and none of them can provide enough air for gasoline to fully burn.

There’s certainly a reason for this. Today’s gasoline engines have an air-fuel ratio of excess fuel. Because while this will lead to insufficient combustion, wasted fuel and increased emissions, the excess fuel will cool down and help improve power performance. On the other hand, when the air-fuel ratio is really close to 14.7, the oxygen-rich environment created by the thin mixture will lead to nitride(NOx)When pollutants increase significantly, fuel economy has improved, but emissions pollution is unsightly.

Ideal burning, it’s not that I don’t want to, it’s impossible.

Mazda wants to continue to improve the thermal efficiency of the engine, but Skyactiv-G’s method of improving the compression ratio can no longer be counted on. The reason is that according to the theoretical thermal efficiency formula of the internal combustion engine Alto cycle, as the compression ratio increases, the thermal efficiency improvement space will become smaller and smaller, that is, the marginal utility will decrease. Skyactiv-G has achieved a compression ratio of 14:1, and by continuing to improve the compression ratio alone, the improvement of thermal efficiency is limited.

Theoretical formulas give another way out, calledspecific heat ratio, that is, the constant pressure specific heat capacity is compared to the bandwidth evaluation specific heat capacity. Although listening to the profound talk makes people’s heads big, I took some time to think about it and summarize it. In fact, you can understand it this way:If the fuel mixture in the cylinder canMore heat is used to expand it rather than to heat it up, and the thermal efficiency of the internal combustion engine increases.

Making the mixture thinner can improve the specific heat ratio. Because when there is too much air, more gas does not participate in combustion but will absorb heat, and the combustion temperature will drop; plus the fuel can be fully burned, the energy is more thoroughly used for expansion work. Therefore, the thinner the fuel mixture, the higher the theoretical thermal efficiency will be.

The theory is in place, and the practice is left.

The nitride pollutant mentioned earlier is the first major problem. However, Mazda found in the laboratory after trying a variety of air-fuel mixing ratios: when the air-fuel ratio is equal to and slightly greater than 14.7, it will indeed cause a surge in nitride emissions as common sense; but when the mixture is further increased, the air-fuel ratio reaches 29.4(Twice as much as 14.7)Nitrogen emissions would be reduced to an acceptable level. That is, people used to think that the thin mixture would cause NOx emissions to explode, but Mazda found –That’s because the thin mixture in your house is still not thin enough.


(Red line: when the dilution level exceeds 14.7:1, NOx emissions will decrease again.)

The surprise wasn’t over yet. Mazda also found in the lab that when the dilution level was further increased, the air-fuel ratio was increased to an astonishing 36.8:1, under sufficient pressure, the fuel mixture was spontaneously ignited before the spark plug ignited – that is, gasoline compression ignition was actually completely achievable.

Thin + compression ignitionAt the same time, this is also recognized by the industry as one of the most important development directions for the ultimate internal combustion engine in the future.

Compression Ignition Sensitivity

However, for the next few years, Mazda has been struggling with the problem of "achieving stable compression ignition", pressing it on the ground and rubbing it repeatedly. Of course, it is voluntary. Gasoline compression ignition is indeed feasible – in the laboratory. Although similar to diesel compression ignition, gasoline is ultimately gasoline, chemically more active than diesel, and it is much more difficult to achieve stable and usable compression ignition.

First of all, compression ignition has extremely strict requirements on the operating conditions of the engine. Only when the engine load and speed meet a small specific range at the same time can a stable compression ignition be maintained. Secondly, compression ignition is very sensitive to temperature and pressure. At different temperatures and altitudes, whether compression ignition can be achieved or not is almost like fate. Furthermore, the internal environment of the combustion chamber also affects the success or failure of compression ignition: if the temperature is too high, the compression ignition occurs too early and the vibration is serious; if the temperature is too low, the compression ignition is too late to reduce the efficiency…

To achieve stable, usable gasoline compression ignition is like waiting on your fatherIt is not difficult to understand that even if gasoline compression ignition can achieve ultra-high thermal efficiency in the laboratory, it has never been applied to reality by any manufacturer

(Blue: The range of conditions for achieving stable compression ignition is very limited.)

But now that Mazda has ridden the tiger, it must be too late to go down. Even if it goes down, there is no other way out, only to bite the bullet and just face it. Finally, the engineers came up with a solution:Use the method of "betrayal" compression ignition to achieve compression ignition.

Since compression ignition cannot cover all the working conditions of the engine, the compression ignition engine will not completely abandon the spark plug, and can still be ignited when some of the compression ignition cannot be achieved. The reason for the instability of compression ignition is nothing more than temperature and pressure. Temperature is difficult to control accurately in real time, but pressure is possible, for example – ignite with a spark plug?

When the pressure in the cylinder does not meet the compression ignition conditions, the spark plug implements a small range of limited ignition in advance, so that the pressure in the cylinder increases instantaneously, and then most of the unburned mixture in the cylinder can be ignited. As long as the ignition of the spark plug can be precisely controlled, the pressure in the cylinder can be precisely controlled, and a wider range of stable compression ignition can be achieved.

Is it compression? Yes. What about spark plugs? Also used.This is the core technology of Skyactiv-X, which is calledSpark plug controlled compression ignition SPCCI.

(CI is compression ignition, SI is ignition, and SPCCI is spark plug controlled compression ignition)

The basic principle doesn’t sound complicated, but if you really want to achieve precise control, it becomes "easy to sound but hard to do". Because Skyactiv-X has both ignition and compression ignition modes, of which compression ignition mode(SPCCI)It is also necessary to judge the timing and degree of intervention of the spark plug. Finally, the general combustion strategy of Skyactiv-X-ray is as many as three layers. Under different engine load and speed combinations, different air-fuel ratios, fuel injection volumes and combustion methods are used. For example, when starting and accelerating, spark plugs are directly used to ignite; when cruising at medium and high speeds, different degrees of SPCCI compression are required.

Since Skyactiv-X is already a lean-burn engine, many aspects cannot be considered in terms of conventional engines in the past. For example, the compression ratio mentioned earlier. To make the ultra-lean mixture spontaneously ignite with only compressed energy, the compression ratio must be much higher than that of previous ignition gasoline engines. The previous generation Skyactiv-G compression ratio of 14:1 was already the world’s first, and Skyactiv-X achieved an amazing 16:1!Also, don’t forget that SPCCI also has spark plug ignition pressurization for recompression, so the actual compression ratio can sometimes be higher than the physical compression ratio of 16:1.

With compression ratios so high, knock risk naturally needs to be taken seriously. Mazda’s solution is to use up to 1000bar(3 to 4 times that of a conventional gasoline engine)Ultra-high pressure fuel pump, the fuel injection process is carried out in multiple installments. In ordinary gasoline engines, during the compression process after fuel injection, the mixture absorbs heat and heats up, which is a prerequisite for detonation. Therefore, Skyactiv-X only sprays a small amount of fuel during the initial injection before compression. At this time, the mixture is too thin to form a knock; when the compression is carried out to the middle and enough fuel is injected, the fuel will be ignited before it has time to absorb heat and heat up, so the risk of knock is reduced.

The maximum thermal efficiency "target" of Skyactiv-X will reach 44%.(Because there is no third-party measurement, we can only say "target")This is the pure thermal efficiency of the internal combustion engine without the help of hybrid power, and the hot topic efficiency does not come at the expense of driving power

According to Mazda’s own data, at an economical speed of 2,000 rpm, the ultra-lean-burning Skyactiv-X engine can outperform its predecessor(Skyactiv-G)20% fuel savings. Not only is the maximum thermal efficiency improved, but the Skyactiv-X’s high-efficiency operating area has been greatly expanded, which means that the actual overall thermal efficiency will also be significantly improved. In terms of power, thanks to the high compression ratio of up to 16:1, the Skyactiv-X’s low-speed torque has been increased by 10-30%.(Similar to the characteristics of a diesel engine with high torque)The maximum power has increased by 14% compared to the previous generation.

(Skyactiv-X not only increases the maximum thermal efficiency, but also expands the high efficiency range.)

As a new concept engine that has just been put into use, the Skyactiv-X certainly has some questions that need time to test. On the one hand, there is no answer to the adaptability of domestic oil products; on the other hand, the long-term reliability of engine control compression ignition has yet to be verified. In addition, whether the control of compression ignition timing really guarantees NVH(Vibration and noise)The performance is not inferior to that of ordinary gasoline cars of the same level, and the answer will not be available until the arrival of the Skyactiv-X.

However, at least, the European market, which began delivering Skyactiv-X models in the second half of last year, has more acceptance of the new engine than Mazda expected. CEO Yasuhiro Aoyama told Automotive News Europe last year that 60% and 45% of orders for the two main European models, the Mazda 3 and the CX-30, respectively, chose the more expensive Skyactiv-X engine. In Germany, for example, the Skyactiv-X version of the Mazda3 starts at 26,290 euros, while the original Skyactiv-G engine is only 23,790 euros.

44% is not the end of the internal combustion engine. After the Skyactiv-X, Mazda is developing the third generation of the Skyactiv-3. After the Skyactiv-X has overcome lean compression ignition, the focus of the next generation of Skyactiv-3 is rumored to include auxiliary combustion chamber and adiabatic combustion technology.Skyactiv-3 ofThe target is the previous generation(Skyacitv-X)Increase the thermal efficiency by 27% and 56% on the basis of(Pure internal combustion engine efficiency)If 48V micro-hybrid technology is added, the thermal efficiency may approach 60%.

Thermal efficiency of 50 to 60%, compared with 80 to 90% of the energy conversion efficiency of electric vehicles, it still seems awesome? But if you factor in the power generation and conduction efficiency of power plants, consider the emissions from lithium battery production and recycling, and consider the advantages of fuel vehicles such as battery life, energy replenishment speed, and no battery attenuation(It’s not a hybrid)With a thermal efficiency of 50 to 60%, how much advantage can pure electric vehicles still have?

Dongying BMW, apply for regularization?

Skyactiv-X has been delivered overseas for less than a year, and it will have to wait until the second half of 2020 in China. But by then, Mazda, which has solved the technical problem, will face a problem that cannot be solved by technology, price.

The cost and pricing of the Mazda Skyactiv-G models currently on sale have been significantly high, which has indirectly led to Mazda gradually moving away from the mainstream in China in recent years and becoming a second-tier brand. The Mazda 3 with Skyactiv-X compression ignition engine(Domestic Onxella)The expected price after domestic production may approach 200,000 yuan. For a brand like Mazda and a family car like Ma 3, this is too high in any case.

The advanced and efficient engine developed at such a high cost does not seem to match Mazda’s current brand positioning. Or, in other words, it should not be the business of a small, Volkswagen-oriented car brand like Mazda.

In March 2019, Mazda announced its last annual financial report as usual, one of which made the industry jaw drop: Mazda is developing an inline six cylinder(At least 3.0L large displacement)Skyactiv-X engine, and a vertical straight six for rear-drive cars. Among them, the words "brand high-end" are also mentioned(Brand value improvement)

Straight six, vertical, rear drive, this is the standard BMW formula! And Mazda, which relatively emphasizes driving control among Japanese brands, is also known as "Dongying BMW". When the German BMW began to switch to four cylinders and front drive, the "Japanese BMW" was going to "turn positive" instead?

(The concept car Vision Coupe will be the prototype of the new Horse 6.)

Mazda’s high-end plans are not groundless, let alone mouth-watering. In the following months, patents have poured in for Mazda’s new straight-six Skyactiv-X engine, front-rear-drive chassis, and longitudinal 8-speed automatic transmission. Mazda also announced not long ago that it will focus on developing a new generation of Mazda 6, and will not launch any other new models until 2022. Rumors are basically solid: the new 6 will move from the current horizontal front-drive "grocery car" to a high-end sports vertical rear-drive car, and there may even be a new two-door sports car as a successor to the RX-8.

It is inevitable that the brand that "no wonder there is a traffic jam in Mazda" back then plans to wrestle with Mercedes-Benz and BMW now, which will inevitably surprise people. But when you think about it carefully, the cooperative relationship between Mazda and Toyota has actually vaguely laid a protective net for the former’s high-end.

In 2017, Toyota and Mazda reached a cross-shareholding agreement, and Toyota acquired about 5% of Mazda’s shares. The two sides cooperate fully in the field of production and manufacturing. In 2019, Japanese media revealed that Toyota is planning to equip its Lexus brand’s high-end models with the inline-six engine under development by Mazda. At this time, Mazda’s six-cylinder rear-drive patents are flying, and Toyota has just launched a new sports car with BMW’s straight-six engine Supra. So if Toyota only plans to acquire high-performance engines from other companies in the future, its Japanese partner Mazda will always be more suitable than BMW.

With Toyota and Lexus as "guarantee" measures, Mazda can more easily invest in high-end technologies such as the straight-six Skyactiv-X engine and the front-rear-drive platform, without having to worry too much about the early stage of the high-end experiment. Of course, the hidden danger and challenge is how to differentiate between the high-end Mazda and Lexus to avoid internal competition between the two partners.

Not one person, more than one machine

Mazda is one of the most determined in the gasoline engine route, but it is not the only one. Several other Japanese automakers are also developing the ultimate internal combustion engine technology of the future in addition to electrification. For example, Toyota and Honda are optimistic about the secondary combustion chamber technology, which is a low-cost way to increase thermal efficiency. Nissan has also carried out pre-research in the lean combustion field after implementing the VC-Turbo engine with variable compression ratio.

But only Mazda has focused most of its energy on the Skyactiv series of high-efficiency internal combustion engines. It is not so much that Mazda has more feelings and technology for internal combustion engines, but that Mazda ships are small and easy to turn around – it is almost impossible for a giant like Toyota to be so desperate. So only Mazda is on this road that no one dares to go, one way to the dark.

(Mazda’s forecast for the future sees internal combustion engines and hybrids remaining mainstream until 2035.)

However, don’t think that if we talk about the internal combustion engine for a long time, it means that the electric car is out of the question. When the thermal efficiency of the internal combustion engine develops to 50-60%, it basically reaches the theoretical limit. But for electric vehicles, the main factor that really limits their environmental protection in the long run is actually the proportion of sustainable energy in the entire power grid.

The thermal efficiency of internal combustion engines can see the limit, and there is still a lot of room for improvement in the proportion of sustainable energy. Although current power generation(Especially at home)The majority of electricity is still generated by heat, but the proportion of electricity generated by sustainable clean energy will increase. It is impossible for fuel vehicles to save energy and reduce emissions as the grid becomes cleaner, but electric vehicles can. For every new wind turbine and a new photovoltaic panel erected on the earth, your electric car is cleaner by one point, and your fuel car has nothing to do with it.

However, this process may be slower and more complicated than some people imagine. If you look at the distant future, 100% of electric vehicles will replace internal combustion engine vehicles; but if you want to talk about the present and the near future, continue to improve the thermal efficiency of internal combustion engines, at least it is still a very worthwhile direction to try. Mazda 37% and 44%, Toyota 40% and 41%, are currently the world’s first-class efficient engines. At present, the mainstream family car engines on the market have a maximum thermal efficiency of only about 30%, and the overall thermal efficiency is only about 20%. There is at least more than half the room for improvement.

Entering the 2020s, when gasoline is ready to burn, why don’t you work hard?

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

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  Speaking of LeTV, the news is full of negative news, such as dragging suppliers’ payment, taking away Yidao funds and directly GG, etc. We will not talk about these laces for the time being. As far as mobile power products are concerned, LeTV used to be the industry benchmark.

  The price is slightly lower. LeUPB-211D and LeUPB503T with 18650 batteries, and LeUPB501T and LeUPB502T with "noble" crystal clear shell light and thin soft pack batteries each have their own characteristics.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  In April, LeTV Mall launched a brand-new mobile power supply named M1, which also uses soft-pack batteries to take a light and thin route, but the price is higher than the previous noble 199 yuan, and the price of M1 directly fell below 100 yuan. Could it be that another explosion was born?

  First, unpacking

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  Back information parameters, product name: LeTV two-way fast charging mobile power supply 10000mAh M1 white, product model: LeUPB-301N, battery capacity: 10000/10200mAh 38/38.76 Wh (minimum/standard value), rated output capacity: 6500mAh (5V2A down), input parameters: 5V2A/9V2A/12V1.5A (maximum value), output parameters: 5V2A/9V2A/12V1.5A (maximum value), manufacturer: LeTV Zhixin Electronic Technology (Tianjin) Co., Ltd.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  As can be seen on the delivery list, the price of the M1 is 99 yuan. Compared with the previous two light and thin mobile power supplies 179/199, the price of the M1 is 99 yuan.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  If you tilt the angle slightly, you can see that 4 LED power indicators are placed on the lacquered surface of the upper shell, and the lower part is matte and matte (not skin-like).

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  Flat shape frame is very smooth similar to cobblestone, back brand parameters are as follows, product name: LeTV two-way fast charging mobile power M1 10000mAh 3.8V, product model: LeUPB-301N, battery capacity: 10000/10200mAh 38/38.76 Wh (minimum/standard value), input parameters: 5V2A/9V2A/12V1.5A (maximum value), output parameters: 5V2A/9V2A/12V1.5A (maximum value), rated output capacity: 6500mAh (5V2A out), manufacturer: LeTV Zhixin Electronic Technology (Tianjin) Co., Ltd.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  LeTV M1 has a conventional Type-A output port that supports QC fast charging on the interface layout. The input is MicroUSB + Type-C dual input collocation, taking into account the user requests of old and new devices.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

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  Disassembly

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  After the smooth head cover is inserted into the shell, it is fastened by several clips. There are 2 upper and lower edges, a total of 6 clips. The fastening force is very tight and fits well.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  Separating the shell, the upper and lower shells are assembled with excellent integrity, and the edges are completely free of staggered layers. The editor even thought it was a whole before opening it.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

The shell material is PC + ABS engineering plastic alloy, which has very good impact resistance, toughness and plasticity.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  This picture shows the shell structure. The shell contact is divided into two inner and outer layers. The clip is located on the inner layer, so it cannot be removed completely. The battery and the shell retain a large buffer space to resist the impact.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

USB high-speed switch of sgmicro.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  The one on the left is a single-chip microcomputer, the two red ones fastened by glue below are the NTC temperature probe outlet, and the XB8089G silk screen on the right is a Saixin micro-lithium battery protection chip, integrated with a 17mΩ power tube, which can withstand a maximum of 9A current. It has multiple protection functions such as overcharge protection, overdischarge protection, overheat protection, short circuit, and overcurrent protection, which is equivalent to the common DW01 + 8205 * N.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  LeTV M1 uses the recently hot British chip integration solution, British chip IP5318 is a mobile power SOC with input and output fast charging function, integrated Type-c protocol supports single port input and output, integrated QC2.0/3.0 fast charging identification protocol, support DCPbc1.2 Apple Samsung identification protocol, built-in lithium battery charging management, battery power indication, battery charging current up to 4.8A, boost discharge power up to 18W, synchronous boost buck multi-function integrated power solution IC.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

The brand of the socket parts is unknown, all of them are through-hole welding, which is more durable and has a good sense of insertion and unplugging.            

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  III. Performance

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  Use the charging head network Feilong USB ammeter with electronic load monitoring LeTV M1 output, conventional 5V maximum output performance: 4.93V2.4A@11.8W.

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

Falling below 100 yuan, LeTV M1 two-way fast charging mobile power supply evaluation

  IV. Summary

  LeTV M1 two-way fast charging mobile power supply is made of ABS + PC material to create a round pebble shape, and the solid-color shell is composed of glossy and matte surfaces respectively.

  In terms of interface, M1 uses conventional Type-A as the output port, and the input is equipped with Type-C + MicroUSB dual input interface, which better takes care of old and new user requests.

  The program selected this year’s hot British Chip IP5318 high-integration integrated SOC, and the measured input 18W output 20W performance reached the mainstream level of the same level.

  As LeTV’s first cost-effective portable polymer mobile power supply, the previous two fast charging polymers cost close to 200 yuan, while the M1 was equipped with a two-way fast charging dual input interface at a price of 99 yuan, so that consumers would no longer feel out of reach, and the purchase intention would also increase significantly.