Yi En launches film investment bank to talk about the development trend of China film market.
The most powerful film investment enterprises: LeTV and Pony Pentium.
Gao Shouzhi, President of Yi En Consulting
Best box office marketing film: and
Recently, at the 14th Shanghai International Film Festival Film Industry Awards Banquet, Mr. Gao Shouzhi, President of Yi En Consulting, delivered a keynote speech entitled "Glory and Dream of China Film" to share three development trends of China film market: further intensification of industrial integration, active integration into global cooperation and new mechanism of film investment and financing environment. In addition, Mr. Gao Shouzhi put forward the concept of "film investment bank" for the first time and formally established and released the business, providing an agent consultant for film projects and funders.
In the past year, the China film market has accelerated the integration of cross-industry resources, which shows that some non-traditional film industry resources, such as new media companies, local TV stations, newspaper groups and overseas media organizations, have actively invested in the development of China film market through capital and direct opening up of new businesses. In addition, China film market is actively integrating into the global film industry cooperation through co-production and transnational capital operation.
Zhang Pimin, deputy director of the State Administration of Radio, Film and Television, mentioned in the opening speech of the Shanghai Film Festival that the development trend of China’s film industry has met the conditions for establishing a new system of film investment and financing, and encouraged financial institutions to increase financial support for film enterprises and improve the financing environment. According to the data of Yien Consulting, in 2010, the cost of domestic film production rose, and several large-scale productions with investment exceeding 100 million appeared. However, as far as the overall financing environment is concerned, there are still many problems to be solved urgently. The main reasons for the imperfect film financing environment in China are the lack of guarantee mechanism for finished films, the lack of intermediary service agencies and the imperfect overseas copyright pre-sale channels. Banks, film funds, cultural industry investment funds, property rights exchanges and other financial institutions also suffer from the lack of a sound risk control mechanism and the inability to quickly connect projects and face the bottleneck of film investment.
Under this background, Yi En Consulting, as a leading domestic entertainment industry research institution, officially launched the film investment banking service and played the role of a third-party institutional platform. It will rely on enbase’s powerful box office statistics database, combine Yi En’s experience with overseas box office forecasting models and risk assessment systems, and form a powerful expert advisory group to provide comprehensive services for the project from early positioning and packaging, risk assessment and post-development research, and provide professional agency consulting services for financial investment institutions and film project parties, and build an investment and financing platform.
At present, the film investment banking services of Yi En Consulting are still developing, and the number of partners is gradually increasing. Two banks, three law firms, a film-finishing guarantee institution, two copyright exchanges and four financial investment institutions have reached preliminary cooperation agreements with Yien Consulting. Yi En Consulting welcomes more film investment institutions to join in and make their own contribution to promoting the healthy development of China’s film financing market and improving China’s film industry chain.
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