Chongli Ski Tour, the first fully operated snow season after Beijing Winter Olympics, is even more popular.
On December 16th, tourists skied at Taiwu Ski Resort. Hebei Daily correspondent Li Dengyun photo
Since November 8, the curtain of the 2023-2024 snow season in Chongli District of Zhangjiakou City has been gradually opened, and major snow fields have been opened one after another, quickly welcoming the peak of passenger flow.
Multiple snow fields record high passenger flow.
"We opened the board on November 11, and more than 8,000 people came that day, setting a new high for the daily passenger flow since the opening in 2015." Ren Xiaoqiang, brand development manager of Chongli Taiwu Ski Resort, told the reporter that the average daily passenger flow in this snow season exceeded 7,000, and the average daily non-weekend passenger flow exceeded 4,000, exceeding the same period in 2019.
The Wanlong Ski Resort, which opened on November 8, received about 110,000 skiers in the first month of the new snow season, setting a new high in the 21 years since its opening. On November 25th, Genting Ski Resort received more than 6,600 skiers, setting a new record for single-day tourists since its opening in 2012. On December 8, the Galaxy Ski Resort in Cuiyun Mountain received nearly 4,500 skiers, which exceeded the highest single-day passenger flow during the Spring Festival this year.
"Before this snow season, we have predicted that there will be a peak passenger flow." Ding Chibing, general manager of Chongli Cuiyunshan International Tourism Resort Operation Center, believes that as the first fully operated snow season after the Beijing Winter Olympics, it is not unexpected that there will be a peak passenger flow this snow season.
In addition, this snow season, the railway department increased the weekend capacity of trains from Beijing to Chongli, and Zhangjiakou Ningyuan Airport also increased flights. "Ningyuan Airport has opened a number of flights to and from southern cities in recent years, bringing many southern tourists." Sun Yan, manager of the brand marketing center of Chongli Fulong Holding Group, said.
The increase of ski tourists has further boosted Chongli’s tourism consumption. In this snow season, the occupancy rate of rooms in most snow resorts in Chongli is high, and the restaurants in snow resorts are also crowded at every meal. According to statistics, in December this year, the booking volume of hotels around Chongli Snow Resort increased by about 8 times compared with the same period in 2019.
"Our accommodation and catering income has increased significantly this snow season." Ren Xiaoqiang said that Taiwu Ski Resort has more than 2,500 beds in seven hotels, with an occupancy rate of about 60% during non-weekend hours and over 90% at weekends.
According to the data from Chongli District Culture, Radio, Film and Television Bureau and Tourism Bureau, as of December 18th, Chongli District has received 1,078,400 tourists this snow season, achieving a comprehensive tourism income of 1.233 billion yuan, of which the "big head" is in major snow fields.
Products are new and services are upgraded.
"Today, I played ice drift and took a snowmobile. It was so exciting. My mother took a lot of photos for me. " At 3 o’clock in the afternoon on December 18th, Xiao Ding, a 13-year-old tourist from Beijing at Chongli Cuiyun Mountain Yinhe Ski Resort, said.
Last week, the Yinhe Ski Resort in Cuiyunshan, Chongli opened a snow amusement park, which attracted many teenagers. This snow amusement park, covering an area of about 60,000 square meters, is built on the Star Lake in Cuiyun Mountain. At present, there are more than 30 ice and snow entertainment projects, such as Happy Snow Castle, Ice Slide, Ice Drift, Speed Karting, Snowmobile, etc., and games such as parent-child interaction and dream treasure hunt have been added.
This snow season, while improving the quality of software and hardware, Chongli major snow resorts have made great efforts in new formats and new ways of playing to attract tourists with "skiing+".
Mushroom trail, snow-rubbing rotary trail, U-shaped trough in the valley, large wave trail, chasing trail, ice-like trail … This snow season, the ski trails in Fulong Ski Resort are richer in types, more interesting and challenging, attracting many skiers who like challenges to "punch in". Taiwu Ski Resort has added four wild trails this snow season. Wanlong Ski Resort has replaced all the guideboards with new ones, and added guideboards for primary roads and intermediate roads, which is convenient for new tourists. The Yinhe Ski Resort in Cuiyun Mountain has introduced "snowboarding" from Norway, which combines snowshoes with small skis, attracting many skiers who pursue individuality.
More food and beverage shops appear in the major snow fields of Chongli, which further facilitates skiers and promotes consumption. Among them, Taiwu Ski Resort has added more than 10 restaurants such as Luckin Coffee and Spanish restaurants, bringing the total number of restaurants to 46; In the Four Seasons Hall and Fengling Legu Commercial Street, Fulong Ski Resort has added a number of catering shops, such as Mo yogurt, Pingquan mutton soup, Laotongguan Chinese hamburger and Sean Mala Tang. Wanlong Ski Resort has introduced catering brands such as Haagen-Dazs and Wuchao Pizza.
The major snow resorts in Chongli have also launched preferential activities this snow season. Dolemeidi Ski Resort has launched low-priced coach tickets for "Xiaobai" customers in 380 yuan, Taiwu Ski Resort has launched the Peak Four Seasons Card, which can ski and ride indefinitely all year round, and Cuiyun Mountain Yinhe Ski Resort has launched the special ticket of "299 yuan double skating+double meals", which has sold more than 10,000 tickets.
Experts predict that it will usher in a larger passenger flow peak.
What will be the next trend of Chongli ski tourism this snow season?
"This snow season, the domestic ski tourism market generally ushered in a peak passenger flow. It is expected that the number of ski tourists in Chongli will increase by about 35% or even more than in the previous fully operated snow season." Zhang Guihai, dean of Heilongjiang Ice and Snow Industry Research Institute and professor of Harbin Institute of Physical Education, told reporters.
Wang Xueli, director of Tsinghua University Sports Industry Development Research Center, is also optimistic about the skiing tourism market in Chongli this snow season. "In this snow season, I think Chongli should be able to reap the consumption dividend brought by the increase in skiing population." She said, "What’s more, New Year’s Day, winter vacation and Spring Festival have not yet arrived, and that is the real’ golden period’ of the ski resort."
Both experts believe that the winter Olympic bonus will continue to be released. Chongli, as the venue of most snow events in Beijing Winter Olympics, will still be an important tourist destination for potential skiers in China, especially those with winter Olympics complex.
Consumption transformation is another factor that the two experts are optimistic about the Chongli ski tourism market this snow season. Wang Xueli said that at present, more and more people are keen on experiential consumption, and sports consumption, including skiing tourism, is developing rapidly, which has injected endogenous power into the continued popularity of snow resorts.
Zhang Guihai believes that Chongli has hosted international competitions such as the World Cup this year, and there will be many domestic professional events and mass events, which will become a powerful thrust for Chongli’s ski tourism market. The direct flight between Zhangjiakou and Shanghai, which opened on December 17th, will also drive more Shanghai skiers to punch in the "City of Winter Olympics".
According to the reporter’s understanding, at present, all major snow resorts in Chongli have made plans for the peak passenger flow this snow season, preparing to open more snow trails and develop more formats. This week, Taiwu Ski Resort will open the Taiwu Lapland Snow Fairy Tale Park with an area of about 40,000 square meters, which will enrich the format and divert passengers. At the end of this month, Cuiyunshan Yinhe Ski Resort will open all the snow trails and go to Beijing for key publicity … (Hebei Daily reporter Wang Weihong)
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