Cars, home appliances, home improvement, kitchen and bathroom ＂real money＂ to promote consumer goods trade-in.

CCTV News:Since the beginning of this year, China has continued to promote large-scale equipment renewal and trade-in of consumer goods. The reporter learned from the Ministry of Commerce that 18 departments including the Ministry of Commerce continued to expand the policy portfolio. Various localities have also introduced detailed measures to promote the trade-in of consumer goods.

Driven by the policy, the growth of key retail products is improving. Among them, the national retail sales of passenger cars in May was about 1.685 million, an increase of about 10% from the previous month.

In a car 4S shop in Chongqing High-tech Zone, Ms. Zhu bought a new energy car, and she submitted the old car scrapping procedures, new car purchase information and bank card information simultaneously on the mobile phone applet. In less than a week, Ms. Zhu received a subsidy of 10,000 yuan for trade-in.

Recently, the Ministry of Finance issued 6.44 billion yuan of financial discount and bonus funds in 2024, which was used for the pre-allocation of financial subsidy funds for the automobile trade-in center this year. While preferential policies bring "real money and silver" to consumers, many automobile sales companies have also superimposed concessions such as purchase tax reduction and exemption, insurance premium concessions, and coupons subsidies to increase profits. The reporter visited automobile sales stores in several provinces and cities, and the sales volume of many stores increased one month after the implementation of the New Deal.

At present, the Ministry of Commerce has developed and built a national unified information service platform for automobile trade-in to facilitate people to apply for subsidies for automobile scrapping and renewal. Consumers can search for "car trade-in" and submit applications on small programs of WeChat, Alipay, Tik Tok and China Unionpay Quick Pass.

Accelerated release of consumer demand for household appliances

Not only in the automobile field, but also in various places. During a recent visit to Hubei and Sichuan, the reporter learned that local governments, home appliance companies and sales platforms have launched various forms of trade-in activities.

Since the summer, the demand for cool household appliances has been increasing. In a home appliance store in Wuhan, Hubei Province, customers who come to consult the trade-in policy are in an endless stream. Recently, Wuhan launched two rounds of green smart home appliances trade-in subsidy vouchers, plus the "618" preferential policy for merchants from late May, so that consumers can get hundreds or even thousands of yuan.

In order to make consumers "willing to change" and "convenient to change", many places have established consumption scenes that are easier to get rid of the old and more satisfactory to replace the new. For example, Mianyang, Sichuan Province has developed the "Mianyi Bu" WeChat applet, and consumers can apply for subsidies by uploading information online.

Liaocheng, Shandong Province launched the "Hui Cycle" applet. Consumers only need to input the brand model, service life and other information of household appliances, and the system will automatically quote. After the old collection is completed, a "renewal voucher" will be automatically put into the consumer’s account, and the purchase price will be directly deducted when purchasing a new machine.

The latest data from the Ministry of Commerce show that 1-mdash; In May, the trade-in sales of home appliances in major e-commerce platforms increased by 81.8% year-on-year, and the effect of the trade-in policy of home appliances has initially appeared.

Intelligent home improvement kitchen and bathroom is becoming a new trend.

Home improvement kitchen and bathroom "rejuvenation" is also an important aspect of consumer goods trade-in this year. At present, many merchants provide consumers with personalized home improvement and kitchen and bathroom renovation programs, focusing on promoting intelligent and aging-suitable product updates and upgrades.

These days, Mr. Lin, a citizen of Shenzhen, is renovating the old kitchen at home. I heard that there is a kitchen and bathroom renovation business in the shopping mall, and he came to consult specially.

Mr. Lin, a citizen of Shenzhen, said: "My wife wants to make some desserts for children in the future, and needs to increase the space of the oven. The pipeline under the pool is aging, so I want to come here to solve these problems."

In response to Mr. Lin’s needs, the merchant provided him with a one-to-one personalized customized design, and the installation time only took two days at most, which did not affect the normal life of his family, and also helped him replace new home appliances through the trade-in activity.

In the interview, the reporter found that intelligent products have become the "toon" of home appliance stores. In Foshan, Guangdong, citizen Liu Qiu is going to replace the kitchen appliances that have been used for ten years in one breath and enjoy the "smart kitchen". The merchant has worked out an overall replacement preferential scheme for her, which saves more than 800 yuan after accounting, and also provides free door-to-door disassembly service.

The "rejuvenation" of home improvement kitchen and bathroom can not only improve the home environment, but also provide protection for home safety. Many local policies put forward that it is necessary to promote aging products such as home health monitoring equipment, and support business entities in decoration and other fields to expand the aging transformation business at home, so as to make home life more beautiful and convenient.