Nezha set a new box office record for domestic animated films. Traditional culture is a treasure house.

　　Xinhua News Agency, Beijing, July 30th (Bai Ying, Xie Bintong) According to the data from the National Film Fund Office, as of press time, the box office of domestic animated film Ne Zha, which was released for five days, exceeded 1.02 billion yuan, setting a new box office record of 1.003 billion yuan created by Kung Fu Panda 3 in 2016 and becoming a new box office champion of domestic animated films.

　　According to official data, the Return of the Great Sage to the Journey to the West ranked third in the top 10 box office of domestic animated films with 957 million yuan, followed by Bears in Primitive Times, Bears in Metamorphosis, Big Fish Begonia, Bears in Fantasy Space, White Snake: Origin, Bears in the Heart, and Xiong Bing, the Treasure of Bears.

　　Ne Zha, adapted from a traditional fairy tale in China, tells the story of Nezha’s growing up as a hero after he defied fate and bravely struggled with fate. Since the film was released, its excellent production and stories with traditional cultural connotations have aroused heated discussion and praise from the national audience, and it has become a "dark horse" in this year’s summer movie file.

　　The film’s box office and word-of-mouth double harvest is not an accident. In recent years, with the development of animation industry in China, domestic animation films have shown a strong rise, and a large number of outstanding works have emerged, such as Big Fish Begonia, White Snake: Origin, Wind Spell and Great Protector.

　　Insiders pointed out that under the background of policy support, increasing demand and the emergence of talents, domestic animated films have gradually torn off the label of "young" and "shoddy", and are no longer just "family fun" movies chosen by children and accompanied by parents, but more adapted to the needs of different age groups, thus further stimulating the market potential.

　　Taking Ne Zha as an example, for a higher age audience, the film changes the strategy of didactic indoctrination, showing a protagonist Nezha who is full of real human feelings, is rebellious and mischievous, but yearns for truth, goodness and beauty. The roles of Li Jing, Shen Gongbao, Ao Bing, etc. have no absolute decency and villainy, and binary opposition between good and evil. They have practical significance and humanistic settings close to the background of the times, which touch the hearts of the audience.

　　Chinese traditional culture is an inexhaustible resource treasure house for domestic animated films. Looking back on recent years, domestic animated films, which have been widely acclaimed, have been integrated into China’s local historical culture or social reality to varying degrees, and drawn nutrients from Chinese traditional culture.

　　The Return of the Great Sage on the Journey to the West is based on the novel The Journey to the West in the Ming Dynasty, The White Snake: The Origin is based on the China folk story "The Legend of the White Snake", and the idea of "The Big Fish Begonia" is based on "Zhuangzi Xiaoyao Tour", while Ne Zha once again chose the theme of the traditional story.

　　With the popularity of Ne Zha, the industry is generally full of confidence in domestic animated films. Recently released The Peak Glory of Full-time Masters, The Battle of Luo Xiaohei, and Legend of Deification Monkey King Reborn’s Phoenix and The Great Protector 2, which are expected to be released in 2020, have attracted widespread attention from the fans of the country, and domestic animated films are expected to reach new heights.