Wanda Smart Business Platform Launched

With the rapid development of our country’s economy and changes in consumer demand, the development of real business has faced the trend of industry transformation and upgrading in recent years. At the same time, the development of new technologies such as big data, cloud computing and artificial intelligence has also brought new growth opportunities for real business. The deep integration of the digital economy and the real economy has become the general trend. Wanda Business Management Group, as the largest business operations management company in China, officially released the "Wanda Smart Business Platform" on June 26, 2023.

Wanda Smart Business Platform (Photo courtesy of Wanda Business Management Group)

Wanda Smart Business Platform is a one-stop smart service platform for physical commerce that focuses on empowering shopping mall brand merchants to operate, focusing on merchant smart services and store smart management. Relying on Wanda’s self-developed AI intelligent algorithm and big data analytics processing technology, the platform deeply integrates online operation and digital capabilities with the business scenarios of Wanda Plaza offline, and connects the online services of nearly 500 Wanda Plaza across the country, covering commercial site selection, rental shops, store opening, and full-service scenarios to meet the various business needs of brands and merchants. Users can enter the platform through APP, Mini Program and PC to conveniently enjoy business services.

Extend the service chain through a platform-based approach to create a one-stop business service

With the support of macro policies for consumption recovery and the gradual decline of e-commerce dividends, a large number of consumer brands have begun to return to offline, and they have laid out offline channels one after another, ushering in a new development cycle for brick-and-mortar businesses. However, opening offline stores to do business is a very complex decision-making process. Problems such as different source information in the market, uneven service standards, and complicated store operation processes have always plagued brick-and-mortar operators.

As a domestic entity business operations provider with in-depth cooperation with brand merchants, Wanda Business Management Group has always explored how to provide better services for merchants, so that the merchant experience is better and the operation is more secure. Adhering to the original intention of "merchant first", Wanda Business Management Group has newly launched the "Wanda Smart Business Platform". Through the platform operation method, it cooperates with multiple types of ecological partners in the upstream and downstream of the industrial chain to serve merchants. The merchant service model runs through the four major scenarios of location selection, rental shop, store opening, and operation. Through the platform-based production method, the merchant service chain is extended, breaking through the traditional entity business operations model, and continuously improving the efficiency and experience of merchant store opening.

Merchants can connect to various spatial resources and service resources of Wanda Plaza across the country in real time through the Wanda Smart Business Platform. In terms of location selection and rental, Wanda Business Management has moved nearly 500 high-quality Wanda Plaza shops, business points, event venues, etc. to the online. Users can conveniently search for various spatial resources of Wanda Plaza across the country through the Wanda Smart Business Platform, and contact service consultants in real time for consultation. With the help of AI and big data analytics capabilities, the platform can quickly match suitable shops, whether it is the first store of a new brand or an old merchant expanding a new store, you can easily find the ideal shop. This service model that integrates "AI intelligence + expert consultants" combines rational data intelligence with warm manual services, becoming a highlight of service upgrades. In terms of store opening and operation, in addition to regular operation services and marketing assistance, Wanda Business Management has also innovatively launched integrated value-added services such as store decoration, merchant insurance, and merchant talent services by strictly screening high-quality decoration companies and domestic top insurance companies that meet "Wanda standards". Create a complete service channel and standardized service process for merchants to ensure that merchants can open stores with more peace of mind.

Build three scenario data capabilities to accelerate digital transformation

Wanda’s smart business platform can continuously extend the business service chain and better reach each service node of merchants, mainly due to the data capacity construction and improvement of the back-end of the platform. Compared with other industries, the digital transformation of physical business operations is more difficult due to its highly specialized, long chain and non-standardized characteristics. The Wanda Smart Business Platform has taken the lead in solving this problem in the industry. By integrating the holographic data of Wanda Business Management Group’s offline physical business operations in the past two decades, it uses self-developed AI intelligent algorithms and big data analytics processing technology to reconstruct the data value of each business scenario, and establishes the data capabilities of the three core scenarios of commercial space, merchant service and business management, breaking the data barriers of the front and back ends. At present, the platform has realized the digital intelligent operation of the whole link, and successfully integrated the online business, touchpoint digitalization, intelligent decision-making and service platform to achieve digital transformation.

In terms of commercial space services, Wanda’s smart business platform has four major data labeling systems for shopping centers, shops, brands, and customer groups, a full-stack algorithm model library, and a matrix AI full life cycle characteristic file of shops, building the most complete 360-degree panoramic "digital store library" in the industry. Based on the three-dimensional portrait of shops, the platform uses data pulling, data mining, machine learning and other means to develop merchant service models, providing smart services such as intelligent location selection, customer group analysis, and business research and judgment for brand merchants, and efficiently assisting merchants in making location and rental decisions.

In terms of merchant services, we have carried out comprehensive online and intelligent management of more than 30 merchant service functions such as online payment, three customs and one lock, project repair and shop decoration that occur in high frequency in daily operations, creating a safe and secure business environment and richer service experience for merchants. Taking shop decoration as an example, the platform selects decoration companies with excellent technology and service, and uses digital technology to manage more than 40 service nodes such as supplier settlement, matching, decoration construction and post-construction services, ensuring that each service node can be monitored and managed.

In terms of business operations management, in order to improve management efficiency and reduce service differences between service providers, Wanda Smart Commerce integrates the process nodes of service providers and merchants into the platform APP, and standardizes business processes such as invitation and offline viewing by providing unified service standards. At the same time, by establishing a digital capability model of service providers, the matching degree between services and customers can be improved. Taking investment promotion personnel as an example, the platform establishes a capability model for each investment promotion personnel, and matches the most suitable consulting services for merchants with different formats and needs through simulation technology, so as to truly understand merchants better, form efficient service and support guarantees, and create a better merchant service experience.

Open a new model of "physical business + Internet" and lead the industry to change

Under the trend of the global digital economy, Wanda’s smart business platform is centered on merchants, fully integrates commercial space, brands, data, expert consultants and other resources, increases the service capabilities of physical business scenarios, and uses advanced big data, cloud computing, artificial intelligence and other technologies and platform-based operation capabilities to fully integrate physical business into the "physical business + Internet" platform.

Through a full range of data access, full-link business service scenario construction and multi-role linking, the complex decision-making and management process in the operation process of real business is digitally intelligent, the expansion of business ecology and the growth of business value are realized, and the development direction and management model of real business are promoted. The Wanda Smart Business Platform fully integrates real business with the digital economy era through scientific and technological means, providing a new possibility for the digital intelligence model in the field of "real business + Internet".

In the future, it is foreseeable that Wanda’s smart business platform will use big data and digital intelligence service capabilities to take a new step on the road to the integration of domestic physical commerce and the Internet. Taking the launch of the smart business platform as an opportunity, it will trigger more changes and business opportunities in the physical business field, and create more diverse service forms and cooperation business opportunities for various ecological roles in the business chain.