Do you think the new Volvo logo without ＂seat belt＂ looks good？

As we all know, Volvo, as a world-famous luxury car brand, has always been the best spokesman for "car safety", and its logo is often ridiculed as a "seat belt" logo.

Perhaps in order to change the stereotype of netizens, Volvo updated the latest logo design on global social media on September 24th. The new logo adopts minimalist style, changing from 3D to 2D, which no longer highlights the three-dimensional sense, but adopts a large number of simplified thick line designs, and at the same time removes the blue background of VOLVO in the middle, making it more concise and flat, in line with the current trend.

It is reported that the brand new logo will not be launched immediately, but Volvo announced that it will use all the new logos in its passenger cars, trucks, commercial vehicles and other models in 2023.

Let’s get down to business. In fact, Volvo officials have never admitted that there is a seat belt design element in the logo, which is just the wishful thinking of netizens. But then again, why did Volvo suddenly change its new logo?

It’s nothing new for car companies to change their logos. In recent years, world-famous car companies such as BMW, Volkswagen, Nissan and Kia have updated their logos one after another, so it’s a recent trend for car companies to change their logos. Everyone has changed their logos, and Volvo will naturally join in, otherwise it will be unsociable, right?

Of course, the logo has an extremely important symbolic significance for car companies, which is their soul and contains the concept and spirit of the whole brand. Therefore, it must not be regarded as a child’s play. Why did the tide of car companies changing logos rise in recent years?

First of all, in this rapidly changing era, car companies have to keep pace with the times. The purpose of replacing the new car logo is to better meet the current aesthetic trend and facilitate the publicity work of the brand in the later period. If a brand logo is not changed for decades, it will give people a stereotype of being too conservative and not in line with the development of the times. Therefore, before entering the era of new energy vehicles, BMW, Volkswagen, Nissan and other car companies have launched brand-new logo to show their transformation determination to the world.

Secondly, the launch of the new logo also means a makeover for some brands, such as Baojun, which we are familiar with. Once upon a time, the models of Baojun brand captured many consumers who pursued cost performance with relatively low prices, but it also left the stereotype of "cheap domestic cars" to the general public. Therefore, Baojun changed its name to "Xinbaojun" in 2019, and replaced the brand-new diamond logo by the way, which improved the previous negative image to a certain extent, and the current road of high-end brand has also gone very well.

Through the above two examples, we can know that the reason for Volvo’s bid change obviously belongs to the first one. By enabling the new logo, we can show the new look of Volvo cars facing the pure electric era. After all, the cash logo was first put into use in 2000, and it has been more than 20 years since then. The 3D stereoscopic effect and complex color application were really good from the aesthetic point of view of that year, but after entering 2021, especially the flattening trend of logos of other car companies, Volvo’s cash logo also looks very old-fashioned.

Of course, in addition to this bid change, Volvo has been acting frequently recently. According to European media reports, Geely Holding Group, the largest shareholder of Volvo Cars, is in-depth communication with banks, and wants to start the listing plan of Volvo Cars, and plans to list in Stockholm, Sweden. At present, the listing valuation is about 20 billion US dollars. If Volvo is listed successfully, it will become the largest IPO project in Europe this year.

Write it at the end

At present, Volvo has made it clear that it will be fully transformed into a pure electric luxury car enterprise in 2030, but it needs a lot of money to solve the product research and development gap in the future. Therefore, if it is listed successfully this time, it will promote Volvo to better embark on the road of pure electrification. Therefore, this bid change is just a small fight for Volvo. This year, its biggest move is still the listing plan. I hope this brand-new logo can bring good luck to Volvo.