夜上海娱乐地图

　　Editor’s note:In life, we will inevitably encounter all kinds of trivial problems. If you master some tricks, trick or two, you may be able to solve life’s problems.

　　You can’t wear perfume in five places: your eyes are easily irritated and your hair will become dry.

　　Reader’s Digest magazine in the United States summarized five parts that should not be sprayed with perfume.

　　1. Eye area. Perfume contains alcohol, some even as high as 95%. The skin around the eyes is very sensitive, and it is easy to cause a stimulating reaction after touching the perfume containing alcohol.

　　2. hair. Although hair can naturally absorb odor, perfume containing alcohol will dry hair, especially if it is sprayed directly on hair. It is recommended to spray a small amount of perfume on the comb before combing your hair, so as to reduce the damage to your hair.

　　3. hands. Perfume containing alcohol will dry the skin of hands and may cause chapping. Moreover, after the perfume is sprayed on the hands, it happens to rub the eyes, which will also stimulate the eyes.

　　4. Axillary. Many people care about the smell of their armpits, but perfume will affect the normal operation of sweat glands in armpits, causing itching and burning pain, and may make the smell worse.

　　5. Private parts. Similarly, spraying perfume on private parts can also cause dry skin. Especially for women, perfume can irritate the genitals, causing inflammation, itching and pain.

　　The most suitable place to wear perfume is the part with active pulse, including the wrist, neck and the back of the knee. Spraying perfume in these heat-emitting areas is not easy to cause irritation to the skin. Skin sensitive person is best sprayed on clothes, perfume does not directly contact the body, and the fragrance lasts longer.

　　There are eight measures to reduce swelling in eyes: eat less salt, apply cucumber and put a pillow … …

　　American Reader’s Digest magazine summarized several methods to reduce eye swelling.

　　1. Eye drops. Eye swelling is sometimes caused by allergies, and over-the-counter eye drops and antihistamines can be used. Antihistamines have a powerful anti-inflammatory effect, which can resist histamine released in allergic reactions.

　　2. Change your diet. The most important thing in diet is to limit the intake of salt and alcohol. Regular consumption of colorful vegetables and foods rich in potassium (such as cabbage, cucumber, carrot, tomato and banana) can also eliminate swelling.

　　3. Frozen spoon. Put two spoons in the refrigerator during the day and buckle them on your eyes at night. Doing so can cool the area around the eyes and play a role in reducing swelling.

　　4. Apply wet wipes. Soak wet wipes in a mixture of cucumber water, lemon juice and green tea, and then put them in the refrigerator. After a few hours, take it out of the refrigerator, fold the wet towel and put it on your eyes for cold compress.

　　5. Apply egg white. Break the egg, take out the egg white, leave it for a while until the egg white is slightly solidified, then carefully apply the liquid under your eyes with a brush, keep it for 5~10 minutes, and then wash it with warm water.

　　6. Cucumber slices. Cucumber contains natural ascorbic acid and caffeic acid, which can reduce water retention. It also contains mild astringents, natural antioxidants and flavonoids, which can reduce inflammation. Iced cucumber slices have a better effect on reducing eye swelling.

　　7. Apply tea bags. Apply two packs of iced tea bags to your eyes for 5~10 minutes. Antioxidants, tannins and caffeine in tea help to constrict blood vessels and tighten the skin.

　　8. Cushion the pillow when sleeping. When sleeping at night, the pillow is raised to make the head the highest part of the body, which helps to reduce eye swelling.

　　Why do you cough when you are stressed?

　　Have you ever been nervous and kept coughing, cleared your throat repeatedly and still felt uncomfortable? This cough may be caused by psychological stress. Japan’s "Vitality Gate" website explains why.

　　When sputum and other secretions are accumulated in the respiratory tract, or foreign bodies such as dust and dirt are inhaled, the passage of air into the lungs is blocked, and the sensor on the surface of the respiratory tract will report it to the brain after sensing it. The brain sends out the command of "cough" in order to expel the foreign body from the respiratory tract in time. It can be said that coughing is a "defensive" action to ensure the quality of human breathing. When we feel stressed, the autonomic nerves (sympathetic and parasympathetic nerves) in the body become active. The activity of sympathetic nerve leads to the relaxation of blood vessels and respiratory tract, and the pulse becomes faster; Parasympathetic nerves play a reverse inhibitory role, helping the body to restore its normal running rhythm. Once the stress is not relieved, the work balance of autonomic nerves will be disturbed, and the influence of parasympathetic nerves will often dominate. At this time, due to the narrowing of respiratory tract contraction, it becomes particularly sensitive to "foreign bodies" that are not usually felt, and it is necessary to cough them up. This is why I like to cough when I am nervous.

　　Although a few coughs can temporarily relieve stress, if it is a habitual cough, it may also lead to some serious diseases if it is left unchecked. Some people usually have the habit of clearing their throats frequently, and feel that there is always a foreign body sensation in their throats. In this case, in addition to considering the psychological system factors, it is suggested that doctors should be consulted in time to check whether there are allergies, infections and other problems.

　　Sleep soundly at chess at night.

　　Britain’s "Top Health Network" published an article, summarizing three best methods that can make the brain have a good rest — — Playing chess, dancing and doing handicrafts.

　　Play chess. Playing chess not only exercises the mind and pleases the body and mind, but also helps to cultivate people’s patience and carefulness, soothe the brain and give them a full rest. The study found that playing chess with the brain seems to increase the burden on the brain. In fact, playing chess not only uses the left brain, but also uses both the left and right brains. You don’t need to concentrate too much on playing chess, let alone rack your brains. The process of playing chess will make brain neurons connect faster, thus relieving anxiety, relaxing, prolonging attention duration and enhancing self-confidence.

　　Dance. Dancing can not only keep healthy, but also improve sleep. Dancing with your body can put aside all your troubles, and living in the present will give your brain a full rest. Whether it is solo dancing in the living room or group dancing in the square, it can make the brain empty of distractions and be more beneficial to sleep. Dancing with beautiful music can also increase the secretion of calming and comfortable endorphins, make the brain calm down faster, and also help improve the quality of sleep.

　　Do manual work. Mihaly csikszentmihalyi, a psychologist at Clairmont Research University in the United States, said that living in "flow" (completely focusing on a creative task) is the secret to a happy life. Weaving, bonsai, sewing and other creative and repetitive manual crafts have therapeutic effects on the brain and give it a perfect rest. Don’t worry about being a novice, because the process of manual creation, like many other activities, will bring you positive motivation and let your brain rest in a way similar to "meditation" or sleep. (People’s Health Comprehensive from Life Times)

Image source @ vision china

Text | Consumer sector, written by Nicole, reported by Consumer Sector |

In 2022, the market scale of China beauty industry is expected to exceed 500 billion yuan.

Backed by the 500 billion beauty market, the beauty collection stores that focus on offline channels are also heating up.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people. The traditional beauty collection store is not to be outdone, trying to seize the market and regain the initiative through scale advantage.

Can the "shield" of the traditional beauty collection store resist the "spear" of the new beauty collection store?

Beauty collection store, which is an offline retail format that integrates multi-category and multi-brand cosmetic products in one store. Here, consumers can buy all kinds of products such as make-up, skin care products, personal care, perfume, beauty tools, etc., avoiding repeated shopping troubles.

At the same time, the beauty collection store also provides a convenient and efficient one-stop beauty trial experience, which complements the shortcomings of online channels.

If it was two or three years ago, when talking about beauty shops, many people’s first reaction would be foreign-funded enterprises such as Watsons, Sephora and Wanning.

In the era of beauty collection store 1.0, traditional beauty collection stores stand out from the rest, occupying the vast majority of domestic market share.

Take Watsons as an example, as a well-known retail chain of health care and beauty products, it has more than 4,100 stores in more than 490 cities in mainland China, with 63 million operating members.

From basic skin care to make-up items, from daily care to snacks and soft drinks, Watsons, which has a complete range, once emptied the wallets of female consumers.

In recent years, the life of Watsons has not been easy. In 2015, its performance in China began to stagnate, and its revenue was negative for the first time in 2016.

Under the epidemic last year, Watsons suffered even worse.

The financial statements for the first half of 2020 show that global sales amounted to 73.627 billion Hong Kong dollars (about 66.007 billion yuan), down 11% year-on-year. Among them, China’s sales amounted to HK$ 8.805 billion (about RMB 7.892 billion), down 30% year-on-year.

The life of Wanning, another traditional beauty collection store, is just as difficult.

In order to save costs, Wanning closed most stores in Beijing, Wuhan and other cities. Its employees even said that except for Guangdong Province, the mainland market will probably be withdrawn.

Affected by the epidemic, SEPHORA, which has always been regarded as the benchmark of beauty collection stores, can’t escape the decline in performance. According to the latest data of LVMH Group, in the first quarter of last year, Sephora’s boutique retail department fell 25% to 2.626 billion euros (about RMB 20.105 billion).

Compared with the traditional beauty collection stores or the weak operation or sudden exit, new beauty collection stores have sprung up like mushrooms after rain, and are racing around the country and expanding wildly.

Since 2017, large-scale makeup collection stores such as HARMAY Plum, THE COLORIST Colorist and WOW COLOUR have appeared one after another, which sounded the horn of the counterattack of new beauty collection stores:

For example, WOW COLOUR, with about 300 stores currently in operation, has settled in 300+ famous brands and 6000+SKU；;

THE COLORIST, with more than 300 direct stores, owns 150+ global makeup brands and 6000+SKU；;

H.E.A.T likes to burn, and public comments show that there are 13 stores, with more than 300 brands and over 4,000 explosive products;

Judging from the data published by various beauty collection stores, the new beauty collection stores are unstoppable.

This also means that the beauty collection store is entering the 2.0 era.

• What is the reason why the new beauty collection shop is rushing out of the circle?

Last year, new beauty collection stores such as Huamei rushed out of the circle for the following reasons:

First, rent adjustment under the epidemic situation.

Under the epidemic situation, most offline stores of brands have closed. For example, Watsons closed more than 200 stores in February last year.

In order to make up for the loss, shopping centers with high vacancy rate after the epidemic can only adjust the rent, hoping to reduce the rent level and attract brands to settle in.

It is definitely a major positive for the new beauty collection stores that focus on offline channels and want to expand.

Although the rental cost has been reduced to a certain extent, it can be regarded as a drop in the bucket compared with the operating cost of large beauty collection stores.

For example, HARMAY Huamei’s store in Sanlitun, Beijing covers an area of 600 square meters, and the monthly cost is about 1.4 million, and it is even higher due to geographical location and other reasons.

It can be seen that the beauty collection store is in the stage of burning money.

It is the golden period of its development in the short term, but the return will not be immediate.

Second, capital assistance.

The new beauty collection stores in the stage of burning money are indispensable for the expansion of capital.

Looking at the list of investment institutions, the heads of Jingwei China, Gaoying Capital and IDG Capital are all staking the land.

For example, KK Group, the parent company of color palette division, completed financing of about 1.8 billion yuan during July 2019-2021, with investors such as eWTP Science and Technology Innovation Fund, Jingwei China and Wuyue Capital.

Huamei, at present, A and A+ rounds of financing have been completed, and the investors include Gaochun Capital and Black Ant Capital.

WOW COLOUR, which just completed the financing of 500 million yuan half a year ago, was invested by Gaoying Capital and IDG Capital.

The reason why these capitals take a fancy to this offline business is inseparable from two "new".

Third, the rise of new consumers and new domestic beauty brands.

There is no doubt that Generation Z is the main consumer at present.

This group of young consumers have a strong sense of national self-confidence, which leads them to favor domestic beauty brands.

It also makes both the traditional national cosmetics represented by herborist and Baique Ling, and the cutting-edge domestic brands represented by Perfect Diary and Huaxizi attract unprecedented attention from the capital market and consumer market.

According to Tmall data, in 2019, Tmall gave birth to 16 cosmetic brands with annual turnover exceeding 1 billion, among which the annual turnover of five new domestic brands including Perfect Diary, WIS and Touzhen exceeded 500 million.

The new beauty collection store is the hotbed of domestic brands, which gives the domestic brands the greatest support in the brand entry.

Taking WOW COLOUR as an example, it is positioned as a national fashion beauty collection store, with domestic brands accounting for 70% in the store. The settled brands include more than 100 domestic beauty brands in online celebrity, such as COLOR KEY, VNK, Judy Color Lab and HOLD LIVE.

Fourth, have the strongest supply chain.

There are thousands of products in the beauty collection store, which is to test the supply chain ability.

How to get the most complete goods with the fastest speed and lowest cost is a problem that puzzles all retail stores.

However, for China brands with the strongest supply chain, these have become one of the advantages in competition with imported brands.

• Xinshi beauty cosmetics jihe branch Chu quan San ban fu

The new beauty collection store is very popular among young consumers. On platforms such as Xiaohongshu and Tik Tok, there are countless punch-in posts.

Among them, there are many shops about NOISY Beauty, HARMAY Plum, THE COLORIST Colorist, WOW COLOUR, H.E.A.T, and so on.

So, what do these new beauty shops rely on to capture the minds of this young consumer?

First of all, the big card sample drainage.

Speaking of big-name samples, its history can be traced back to 2008, and business model innovation appeared after the financial crisis.

Under normal circumstances, the inventory control of international brands is the best. When the financial crisis or epidemic breaks out, consumers above the middle class will reduce their consumption or even stop consuming high-end products in a short time.

At this time, the inventory control of these high premium categories is not less than 5%, but increased to 10%-30%, which leads them to digest the inventory as soon as possible in a short period of time (about 1-3 years), and it is necessary to re-formulate consumption plans and production opportunities.

Big brands solicit customers and transform them through samples and gifts, which leads to a new category with huge short-term circulation.

According to NPD Group data, skin care and beauty samples have developed into a huge market in the United States, with sales of 1.2 billion US dollars (about 8 billion RMB) in 2018.

Nowadays, samples are also continuously exported in China market, and they are still a major way to attract customers and drain brands.

Among them, HARMAY’s plum blossom is popular by "warehousing+sample".

Its founder said that on the one hand, the sample increased the customer unit price, on the other hand, it lowered the threshold for new customers. For shops, it is also a way to increase the overall gross profit margin through the combination of high and low gross profit products.

The gross profit margin of the sample can reach 20%, which is twice that of the formal dress.

Faced with the temptation of high gross profit and low new cost, more and more beauty collection stores are aiming at samples, including OnlyWrite, WOW COLOUR, Want, HAYDON Black Hole, THE COLORIST and so on.

Secondly, the selection of products is mainly based on domestic explosions to improve profits.

In the selection of products, the new beauty collection shop is mainly made of domestic brands, focusing on explosive products, so as to increase profits.

H.E.A.T, which is positioned as "offline little red book" by users, likes to burn, which is more obvious in the selection of explosives.

Gary, its founder, said that at present, its store makeup category accounts for 45%, and the brands that have settled in include Odin, Orange Blossom, Perfect Diary, JOOCYEE Fermented Color, HEDONE and other trend brands; Skin care products account for 28%, and the cooperative brands include Winona, HFP, Grain Rain and Daisy Sky.

Gary also said that the products that like to burn are mainly based on Internet sales data and word-of-mouth data, and are investigated from three dimensions:

1, whether the product itself is reliable, whether it is true with characteristics;

2. The sales trend of products in Tmall, the brand volume of Xiaohongshu, Tik Tok and bilibili;

3. Whether the word-of-mouth and rise of the trend brand can truly become a brand.

Including WOW COLOUR, etc. is also this kind of gameplay, which is already a common game rule of new beauty collection stores.

Finally, around young people, create a consumer place with social attributes.

Love to share and experience is the lifestyle of this young people.

By creating a "paradise" shopping scene, the new beauty collection shop has gradually become a new consumption and social place for young people.

More than 20 square meters of rainbow gradient walls made of beauty eggs and lipstick give consumers the strongest visual impact.

This is the unique symbol of THE COLORIST colorist, which attracts many consumers to punch in.

HARMAY’s plum blossoms break consumers’ stereotype of beauty shops and highlight the encirclement with a sense of advanced industry.

It takes "black, white and gray" as the main color of the store, and combines elements such as stainless steel, concrete and glass curtain wall in an orderly manner to present a brand-new image of a beauty shop.

At the same time, Huamei combines the "warehouse-style" shopping form to stimulate consumers’ autonomy and exploration, and increase interest while shopping.

LITTLE B, a subsidiary of Fauvism, is obsessed with art curation. The store has a special exhibition area. The brand has joined hands with high-end ice cream brand Pree to build a flash cart and co-organized a life photography exhibition with BROWNIE Art Photography to attract tasteful consumers with unique artistic tonality.

These new beauty collection stores have their own unique styles and social attributes.

The domestic beauty market has performed strongly, and the number of brand players entering the market has also increased.

According to Tianyancha, in 2020, there will be 2.75 million newly registered enterprises whose enterprise names or business scope include keywords such as "cosmetics, make-up and beauty cosmetics".

Even under the black swan epidemic, new enterprises still maintain a growth rate of 30%, which shows the industrial activity.

According to the data of iResearch, the market scale of China beauty industry will exceed 500 billion yuan by 2022, and it is predicted that the scale will increase to about 598.7 billion yuan in 2023.

While e-commerce accelerates iteration, offline channels are gradually upgraded in store layout, store design and brand selection, actively catering to consumer expectations.

In this industry background, the beauty collection store is becoming more and more important as an offline channel for drainage.

After entering the era of beauty collection store 2.0, there will be a battle between traditional beauty collection stores represented by Watsons and Sephora and new beauty collection stores.

So, what are their respective advantages? Where is the difference?

1. People: Different target customers, what is the necessity of BA (Cosmetics Shopping Guide)?

From the point of "people", the target customer orientation is significantly different: the traditional beauty collection store mainly serves young people, while the target customers of the new beauty collection store are young people of generation Z.

In addition, in sharp contrast to the "enthusiasm" of traditional beauty collection stores, the "coldness" of new beauty collection stores.

The new beauty collection stores advocate more BA-oriented and adopt an open and undisturbed independent shopping mode.

For example, THE COLORIST colorist’s service concept is to provide customers with the help they need without active service, so that customers can fully enjoy the fun of shopping alone.

The clerk will give the customer some support and help, but will not force the sale and excessively disturb, and even "welcome" is not allowed to say.

WOW COLOUR will innovate the traditional BA, and they will cultivate the BA in the store into a KOS group.

While understanding consumers, they are also operating their own businesses such as Tik Tok and Xiaohongshu, so that they can understand what is hot and what products are hot online. This is also based on their understanding and professionalism of consumers, different skin types and products.

2, goods: product selection differentiation.

The selection strategy of traditional beauty collection stores is: mainly international big brands, old domestic products and self-operated brands.

Traditional beauty collection stores have the right to speak, and they are conservative towards new brands, which is relatively strong.

On the other hand, the new beauty collection store actively embraces the national tide and attracts new brands to settle in; On the other hand, they will also lay out international brands, Japanese and Korean minorities, big-name samples, etc., and the selection is more comprehensive.

3. Field: New and old changes in the scene.

Traditional beauty collection stores have done a good job in standardized operation, mainly reflected in store layout, product selection, supply chain and other aspects.

This is an advantage, because the expansion is rapid; On the other hand, it will also become a bondage.

For example, the store layout of traditional beauty collection stores is more or less lacking in design sense and social attributes.

The new beauty collection store pays attention to personalization, and creates a online celebrity scene with punch-in and social attributes through the decoration of the store and the placement of goods.

With the concept of the new beauty collection shop getting hotter and hotter, latecomers who are good at learning from it will flock to it, and there will be problems such as similar images and homogenization of products.

For example, the beauty collection stores such as YAO LIAN Yaolian in Shenyang and PEONIA Penny Beauty in Yiwu have almost copied the plum blossom.

Serious homogenization may become a price war in the future, especially for new beauty collection stores that solicit customers at low prices.

How to stand out in the homogeneous market and maintain high growth at the same time is a difficult problem to test all beauty collection stores.

References:

• [1] Dialogue WOW COLOUR: a revived beauty collection shop, born for generation Z, CBNData.
• [2] Illustration of major beauty collection stores in China: Who is most favored by shopping centers? Lianshang. com
• [3] China Beauty Collection Store Industry Report, iResearch.
• [4] the fire is limited! What is the manager of the beauty collection that makes the Z generation want to stop? Yingshangyun think tank

During the usual fishing, lead pendants are on the sub -line and eight -character ring, that is, the position of the leading leather seat of the pendant fishing. However, the water love is different, and the method of fishing for fishing must be changed. The reason why the master caught more than you is actually not much secret. The key is a "change" word. What fishing method never uses, nor is it obsessed with single lead or double lead, or some magical bait. For example, in order to increase the fishing nature of fish, we will move the lead, increase the length of the sub -line in disguise, and make the sub -line swinging the amplitude larger. Have time to eat bait.

Good people will have a heart of Barna Haichuan, can tolerate, tolerate, allow it, and help. Good people will have good thoughts. When they see others in trouble, they will reach out to help; when they see the weak are bullied, they will come forward. Good people always think too much for others. If you encounter something, you will think about it. I would rather lose myself, be aggrieved, and do not go to win or lose with others. Kind people, because they are not afraid of suffering, they will not suffer. There will be cause and effect in the world. Good and evil God will judge that you will pay back you will double you in the future. Good people, we, we must learn to understand the change of red dust, to understand calmness all the way; we, we must learn to forgive the imperfections of life, cherish, treat them well

In addition, in order to prevent the small fish from making a nest or a large flow of water, lead pendants are usually increased, and the space beans with fixed lead pendants are opened, which is what we often call fishing and running. Let the bait to the end quickly and use the stability of the large lead to reduce the effect of water flow on float. Through the above two examples, we will find a very interesting thing: it seems that there can be fishing anywhere in the online group, the position of the lead pendant is different, and the effect is different.

This is only the usage of single -lead pendants. In fact, in actual fishing, double -lead or even more lead fishing methods will be used many times. For example, when we fishing and running lead, although the weight of the lead pendant is greater than the buoyant of the float, the lead pendant itself has the entire buoyancy of the float. state. At this time, we must not only bear the buoyancy of the float, but also overcome the rubbing of the lead and the friction of the line group and the lead. The fishing is too blunt.

But at this time, if a double lead pendant, that is, two lead pendants are installed on the main line. First, use the lead pendant above to drift normally, such as adjusting 3 meters. Then use the lead pendant to run for lead. At this time, the lead pendant can only be exposed with a burden, which can be ignored, so the lead pendant will lie flat at the bottom of the water, but it is similar to the anchor -like fixation. effect. The line group can also slide easily in the lead leather seat, and the fish can swallow the bait into the mouth with only smaller strength, which will be much more sensitive than a single large lead pendant fishing and running lead.

In addition, if there is a sauce layer at the bottom of the water, we usually raise the fishing low. In order to prevent the bait from getting into the mud, we will also adjust the proportion of the bait very lightly. However, there will be a problem at this time, and there is no way to push the floats into the water when the double -hook bait hangs. For example, if we adjust the 6 meters, we will be exposed to the water surface after hanging the double bait. But at this time, what should I do if I want to get a bait suspended and the bottom of the bait? It is very simple. You can install a bite on the lower hook. This lead pendant does not need to consider the weight at all. The purpose is to let the lower hook bottom. However, at this time, the hook is still suspended. In this case, there is no need to consider the problem of drift. Fishing 1 or 2 mesh, the state of the bait in the bottom of the water must be a hook suspended and the bottom.

Even if you fish normally in the static waters, you can use double lead. For example, put a small lead pendant under the floating feet, so that the float can be quickly turned over. Make floating drift easier to find signals and positioning fishing points. However, when using a multi -lead pendant, you must consider the leading weight when bleaching, and you cannot interfere with the role of other lead pendants. The general principle is that whether it is a single lead or a double -lead pendant, it is adjusted according to the water and fish feelings. Don’t think that the double lead is tall, and the single lead will be out of date, otherwise it will be counterproductive.

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