Shanghai, September 27th (Gong Li SHA) On September 27, the Shanghai Municipal Party Committee and the Municipal Government held a press conference. An introduction of effectiveness, deputy director of the Cultural and Tourism Cheng Meihong City Bureau, Deputy Director of Liu Min City Commercial Committee, Minister Lu Xiaohui, Propaganda Department of Xuhui District Committee, Changlong Wanlong, Jing’an District, deputy district, and deputy head of the Chujie Yan District of Songjiang District attended the meeting.
Create a "new space" everywhere for the tourist scene
Shanghai is a well -known tourist city. This is an excellent tourist city "king is everywhere and should be accessed from time to time." The journey of this Tourism Festival has adhered to Jiangsu, the city of festivals, excavating tourism landmarks, new carriers, and new methods to fully stimulate the vitality and release of the city, in order to better serve the development of the Yangtze River Delta.
First, the tourist destination that focuses on promoting shows the Yangtze River Delta. In the context of promoting the development of high -quality cultural tourism integration in the Yangtze River Delta, strive to take the lead in traveling in the "same city effect" in tourism. In some cities in the Yangtze River Delta, the original "good neighbors" to the current "family." This year’s tourist festival, our first time, our first tourism festival. Four items of implementation. The first group of the Yangtze River Delta Tourism Festival was at the Nantong venue, Wenzhou, Huangshan, and three cities launched nearly 100 theme activities. It attracted the participation and attention of more than 8 million people. Through the first time to go to the night market culture, business activities, gourmet punch, self -driving tour, people who have been driving, such as the Yangtze River Delta city, showed some new boutique space for cultural tourism.
At the same time, at the main venue of the opening ceremony of the tourist festival, there is no cultural tourism Yangtze River Delta with rich TV network broadcast resources. The first batch of Shanghai -Huzhou City, Zhejiang’s boutique tourism line "living room from Huangpu River to the world", and the first batch of Shanghai citizens and tourists embarked on a wonderful journey of Shanghai Lake. For the first time, we launched 17 joint Shanghai and Yangtze River Delta cities. The products launched only 12 days, and it sold more than 20,000 copies.
The second feature of the new space is the dotted line of Shanghai urban cultural tourism strings. Shanghai Red Culture, Shanghai Culture, and Southern Cultural Resources are very rich. In the tourist festival, we carefully sort out and integrate, the integration of the focus will not work, provide the public to the public, and lead tourists to participate in a high -quality experience life. Essence At the Tourism Festival, the 16 district government’s cultural tourism enterprises, including our business business, and so on. Then it launched 156 events and nearly 500 fine lines of fine lines, covering three cultures, one river and one river, and buildings can be read. All aspects of online celebrities photography, shopping, food, and so on. The network involves thousands of red punching points.
"The road of sailing, listening to Shanghai Wei," The sound of cultural activities in Shanghai, Shanghai launched 100 red tourism routes; the "Charm Binjiang" event across the river area, released the theme and product line of the five major theme 104 seaside linkage; The introduction of "Building can read", a good place in Shanghai on 16 nights, 103 micro -structures; the golden autumn tourism shopping season to create eight shopping integration, tourism, CultureConsumer’s wonderful destination, to provide consumers with various green business for consumers Travel joint document; "Good Shanghai? Garden Life" launched the theme park line of the five nations for the theme of the five nations; "Magic City Model Young 2020 Youth Travel Experience Award", launch the 15 -week youth journey Deep official website of recruitment experience.
Third, the wave of C -disc in Shanghai is the latest demonstration of punching. During the tourist festival, adapting to the new needs of urban life, the trend of young people, Shanghai launched many recent waves of red networks, punching and best movie photography points, and continue to cultivate "platform+merchants", "boxing line grass grass grass grass grass grass +Offline, "text travel consumption model. The top ten "best movie points" and 12 "best stamping red dots" were launched by Yangpu River in Yangpu District; Hongzhuang District launched four best photography in the eight o’clock and the most beautiful landmarks; Minhang District , Launched "Treasure Hunting Minxing? Minhang Hongfa Ten Nets," He "traveling Minhang called" Book Competition Minhang Road; Xuhui District Celebrating the Vitality of the Holidays, Public Speaking of Music and Wonderful Charm Construction Cross -border Integration; Putuo District Organization; The three lines were packaged on the ground camps to play the two parties in Suzhou to expand the new space of hydrological tourism on the Suzhou River.
Establish a "new model" for integration and interaction in all places
Tourism is a comprehensive industry, and has the effect of "100 % of the industry". In the normal context, prevent control, the tourism festival adheres to leading innovation, initiative to change, respond to new new needs, create new demand for new supply, online and offline interaction, and the complementary platform content. In order to better serve the new development model Essence
Provide and demand and promote each other. The epidemic prevention and control in the background of the standardization, the travel method and destination to the public have changed a lot. Forcing the text tour, we need to improve the quality For the service series, leading public tourists choose new local tourism depth. During the Tourism Festival, the integration of iterative upgrades of the "micro -Shanghai" project of the text tour, Daren Punch and the best movie photography point of photography in Shanghai, listening to the story of urban cultural researchers tell the story of the old house, listening to a wonderful opera chanting, has become Shanghai’s’s in Shanghai City walking line.
So far, the spring travel company has organized more than 50, and 10,000 people participated in Micro Shanghai tourism products. In the next step, it will also strongly support the wishes of local farming Shanghai Cultural Tourism Company, increase the supply of product content, improve service quality, and meet the new needs of public tourist tourists. September 27th is World Tourism Day. This morning, a good place was found in the suburbs of Shanghai-2020 World Tourism Day to see Shanghai activities. Shanghai travel consumer market recovers.
Hug each other online and offline. In the Internet economy, she gave birth to "New Online Text Brigal" as a new concept, "Online Tour", and "the next holes" has become a new cultural tourism experience model. Through the online platform, a new urban cultural tourism business card is realized, the competitiveness of the global market of Shanghai cultural tourism industry has been enhanced, and the new allocation of regional tourism resources is highly created.
The first "Cloud Tourism" platform of the Tourism Festival this year brought together hundreds of high -quality tourist festivals on the live line. Hundreds of articles covering Shanghai’s key business districts, tourist attractions, and cultural sites theme lines.新华社， 伦敦， 美国特派团评论， 携程， 驴母亲旅行， 巡回赛上海应用程序， 颤音， 百度， 丁东买食物， 获取物理应用程序， 达达集团和其他公司，旅游节发射特殊窗口， 特征， List online to show the theme of the tourist festival, and the tourism festival provides exclusive rewards and trends.
According to statistics, the "Cloud Tourism" platform clicks a total capacity of 1.017 million people. In the comments from participating in the statistics of Midea Group, from September 12th to 25th, the amount of food and beverages increased by 56.6 % year -on -year, leisure and entertainment expenditure increased by 39.8 %, bed expenditure increased by 33.9 %, 90 % of 90 % , Sales of Travel Ticket Sales at the same time.
Mutual assistance interactive platform and content. The services of the Yangtze River Delta and even the whole country are set up to the masses. Passengers in Shanghai are mission. Through the connected platforms and contents, they will continue to strengthen exchanging cultural tourism and tourism to combine the country’s resources to improve quality and promote literary promotion effects.
On the day of the visit, the city jointly established the Yangtze River Delta Tourism Promotion Alliance in Sanxue and Zhejiang Province. The Yangtze River Delta will work together to host various tourism promotion activities. The team builds a tourism marketing network to cover the entire media. Jointly developed a tourist boutique line shared by the Yangtze River Delta, information sharing, product push, and transmitting each other, creating a new image of the Yangtze River Delta integrated tourism destination. This year’s tourism festival has also become the best time to focus on Shanghai and Shanghai. According to statistics, there are remote markets, such as nearly 40 tourism promotion activities in Inner Mongolia, Tianjin, Shandong and Yangtze River before and after tourism.
All local Wenxiao departments through literary performances, food activities, shopping mall road shows, and so on. Babies, beautiful scenery, cultural folk customs, food specialty, and so on. Let the citizens enjoy the great riverside of the beautiful motherland at the door. The 2020 Shanghai (China) Conference and Business Tourism and Domestic Tourism Direct Transactions have established a series of conference industry exchanges and interactive activities, sharing conferences awards and the current situation and development trend of the business tourism industry, and strengthened industry exchanges and improvements.
Share "new experience", so that a beautiful life is everywhere
Tourism is a good time to live in a beautiful life of the people. The tourist festival adheres to the concept of people’s urban development, and vigorously promotes the integration of tourism, urban life, and city experience, so that citizens and tourists will be tourism, fully experience "cities, make life better", and let the book "people city" read. , I can see it, you can see it.
"Cross -border integration" "Travel+ N". The epidemic suffered unprecedented impact. How to seek opportunities from the needs of CRISISFROM in adversity, it is necessary to seek new cross -border integration of the upstream industrial chain. The cooperation between the various departments this year is a highlight. This launched a series of "travel+" products and activities. The opening ceremony of the Tourism Festival merged with Nanjing Road East Tower. It only takes 20 minutes to sell the "self -sufficient flow" of the tourist festival and the two IP addresses of Nanjing Road. The overall effect of the opening of the Championships has formed a geometric factor growth.
According to statistics, on September 12, at 8:00 pm, the instantaneous traffic of Nanjing Road was 3.60,000 people, and the tourist festival almost turned over last year. The Municipal Commerce Commission has led the autumn tourist peak season shopping. It has created eight business travel lounges. The integration of 644 is famous. The famous, famous restaurant, the name of this street. Autumn is the harvest season. The Municipal Agricultural Committee and the Municipal Transportation Commission launched 18 rural boutique tourism routes to propose comprehensive suburbs of Shanghai’s most beautiful villages. Shanghai Film Group has held nearly 50 well -known brand business travel of the "Worry -Free Calcium Marathon Party" text brings exquisite cultural and creative and interactive activities, attracting tourists to participate in the public to participate in the public.
The 3rd China (Shanghai) International Health Tourism Expo has become an important platform for the pharmaceutical industry to gather tourist attractions, cross -border integration of sports and health, promoting a win -win cooperation between the health tourism industry, prosperity and development. Shanghai Pudong Development Bank has launched the theme of the debit card theme happy Yangtze River Delta. You can buy the Yangtze River Delta text brigade voting, and 18 has been released. 40000.
The cultural connotation of "show depth". "Shanghai urban tourism resources cannot be separated from red culture, Shanghai culture and southern culture empower power, and show the depth of cultural connotation for the" cultural soul "of tourism in the tourism industry. The text brigade provides a better experience for public visitors. Reading the content of the "Tourism Festival, the second meeting of the cultural and creative market, Shanghai will become the resource characteristics of the" building possible "cultural creative product, so that public visitors will be stronger and more intuitive to understand the city’s city’s History, the taste of urban culture.
According to statistics, a total of 62 cultural and creative enterprises in the city’s 16 districts have 929 cultural and creative product exhibitions. Shanghai People’s Broadcasting Station, "The road of sail, listening to the Shanghai" plan ". Without the voice of Shanghai Red Culture, Red Tourism provides a new experience for the people. On September 14th, "early 990 news" listened to 3.13 %, an increase of 37.89 %, and the number of 55 years per day. 70,000.
The world holds the theme activity of the "traditional city center" and gives full play to the advantages of the comprehensive effect of art world performance art. The Yangtze River Delta has created the theme of IP IP in the non -heritage music festival. 16 days of tourist festival, Shanghai’s colorful culture and performance art market, the world’s main performance art performances 51 and 152 on -site projects, with an average of nearly 10 games per day, the number of major performance projects increased by 59 %, and the on -site growth rate was 55 %.
Consumption upgrade "Enable power." Continuous innovation supporting markets, high -quality products of consumers, and launching many high -quality products in the tourist festival of organizational activities, promoting consumption, and leading public tourists pursuing the quality of life. According to statistics, the sales of the businessmen along the Nanjing Road along the Tourism Festival have increased significantly, and the new world of Deman Department Store in Dim Province. Sales of Family Fashion Store. 080,000 yuan, Rose 54 % subway: September 12-13 days, 1388 entire network traffic. 60,000 people, the ring on weekends -more than 5 % (September 6) increased.
On September 12, the passenger flow of Nanjing East Road Station was 11.560,000 passengers, which usually increased by 16 % on weekends. According to statistics, during the tourist festival, the sales of the four districts of the city increased by 5.2 %, and the sales of Huangpu District increased 26 times. 6 %. Fireworks Shanghai Food Season Activities attracted nearly 13 million people to participate; the "Southern Food" section "on -site" on -site participation was more than 50 years old, 10,000, and sales of nearly 200 million.
(Edit: Tang Xiaoli, Han Qing)